Reloading Luxury
The new podcast series by Luxury Tribune shaped as an immersive news story - explores the reality of those who work in the field of luxury.
Periodically, Luxury Tribune will lead its audience behind the scenes of luxury in famously secret locations, following personalities that work at the heart of brands and understand, alongside great luxury leaders, the strategies, and challenges of the industry.
Host
Cristina D’Agostino. Luxury Tribune’s Founder & Editor in chief
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Reloading Luxury
Inside Audemars Piguet, Episode 1 - Leadership & Transmission, The Padawans
Today, Audemars Piguet has become one of the five greatest watchmaking brands worldwide. Yet that was not the case ten years ago, when François-Henry Bennahmias took over the head of the company.
In 2012, the brand produced 32,000 watches a year; in 2023, it has reached 51,000 pieces. The industrial structure Audemars Piguet is building could bring the manufacture to produce up to 70,000 watches a year.
Today, Audemars Piguet isn’t only a successful brand, it’s a state of mind, guided by a very specific leadership. The question remains to know whether this will last, as François-Henry Bennahmias will be leaving the company at the end of the year 2023. To understand the secrets of this success story, the first episode of "Reloading Luxury: Leadership & Transmission - The Padawans" explores the strengths at hand and opens the floor to young talents who shape this success.
For the first time, the chief of staff and François-Henry Bennahmias’ close guard called the Padawans, speak out.