Today, Audemars Piguet has become one of the five greatest watchmaking brands worldwide. Yet that was not the case ten years ago, when François-Henry Bennahmias took over the head of the company.
In 2012, the brand produced 32,000 watches a year; in 2023, it has reached 51,000 pieces. The industrial structure Audemars Piguet is building could bring the manufacture to produce up to 70,000 watches a year.
Today, Audemars Piguet isn’t only a successful brand, it’s a state of mind, guided by a very specific leadership. The question remains to know whether this will last, as François-Henry Bennahmias will be leaving the company at the end of the year 2023. To understand the secrets of this success story, the first episode of "Reloading Luxury: Leadership & Transmission - The Padawans" explores the strengths at hand and opens the floor to young talents who shape this success.
For the first time, the chief of staff and François-Henry Bennahmias’ close guard called the Padawans, speak out.