Ten years ago, an idea was born to celebrate the Hausa language and culture every January 1st. Today, that idea has grown into World Hausa Day, celebrated across continents by millions of Hausa speakers.

But after a decade, one big question remains: has this celebration truly strengthened the Hausa language, or is the tongue of one of Africa’s largest ethnic groups slowly losing its purity, especially among the younger generation?

In this episode of Nigeria Daily, we look at how the Hausa language has fared in the last 10 years, the impact of World Hausa Day, and whether the celebration has lived up to its promise.