Brian’s coaching academy teaches contractors how to scale their businesses. He helps them establish a winning sales mentality, building an intentional core value-based culture. We talked about establishing the “DNA” that your company needs to have to be successful. Leaders need to focus on their situational awareness to help lead their team to be intentional and authentic when dealing within your own organization and working with customers. Do you want to scale your business? Listen to this episode, and you will get some amazing information to help you in your business. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!
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GOLD NUGGETS:
(00:00) - Navigating Small Business Ownership and Success
(05:49) - Nebraska Football and Sales Experiences
(13:25) - Build a Winning Team and Sales Culture
(22:25) - Gambling Losses and Sports Betting Excitement
(26:32) - Sales to Coaching During COVID
(39:50) - Take Action and Collaborate in Business
(47:25) - Favorite House Feature
(50:27) - Epic DIY Nightmare
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Brian’s Links:
Website | https://www.contractorlifeacademy.com/
Facebook | https://www.facebook.com/groups/contractorlifeacademy
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Books Mentioned:
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Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!
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If You Loved This Episode Try These!
• The Concierge Decision Coach | Jodi Hume
• Fly Like an Eagle Into the Franchisee Business With Steve Miller
• “Strategery” of Building a Business, Through Brand, Consistency & Execution | Tom Reber
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Have any questions or comments? Connect with me here!
Brian’s coaching academy teaches contractors how to scale their businesses. He helps them establish a winning sales mentality, building an intentional core value-based culture. We talked about establishing the “DNA” that your company needs to have to be successful. Leaders need to focus on their situational awareness to help lead their team to be intentional and authentic when dealing within your own organization and working with customers. Do you want to scale your business? Listen to this episode, and you will get some amazing information to help you in your business. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!
-----
GOLD NUGGETS:
(00:00) - Navigating Small Business Ownership and Success
(05:49) - Nebraska Football and Sales Experiences
(13:25) - Build a Winning Team and Sales Culture
(22:25) - Gambling Losses and Sports Betting Excitement
(26:32) - Sales to Coaching During COVID
(39:50) - Take Action and Collaborate in Business
(47:25) - Favorite House Feature
(50:27) - Epic DIY Nightmare
-----
Brian’s Links:
Website | https://www.contractorlifeacademy.com/
Facebook | https://www.facebook.com/groups/contractorlifeacademy
-----
Books Mentioned:
-----
Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!
-----
If You Loved This Episode Try These!
• The Concierge Decision Coach | Jodi Hume
• Fly Like an Eagle Into the Franchisee Business With Steve Miller
• “Strategery” of Building a Business, Through Brand, Consistency & Execution | Tom Reber
-----
Have any questions or comments? Connect with me here!
But the guys who started in the trades which is not you and me meaning they were doing the work and then they're trying to grow their business. They get so stuck in the minutiae they can't see above it and they don't take a time to listen to this podcast. They don't take the time to to educate themselves. And go wait a minute. If I just breathe for an hour and listen to something like this, I might learn something that I can actually make myself be able to scale later. Welcome to the small business safari, where I help guide you to avoid those traps, pitfalls and dangers that lurk when navigating the wild world of small business ownership.
Chris Lalomia:I'll share those gold nuggets of information and invite guests to help accelerate your ascent to that mountaintop of success. It's a jungle out there and I want to help you traverse through the levels of owning your own business that can get you bogged down and distract you from hitting your own personal and professional goals. So strap in adventure team and let's take a ride through the safari and get you to the mountaintop. Hey, here we go, small business safari. I hope you're having a great day, great evening, whatever you're doing. If you're driving in the car, let's get you excited about not only just driving don't hit anybody but let's learn a little bit more about how we can get better at business. And while we're doing that, we're going to rock and roll with a little bit of poor soldier bourbon.
Alan Wyatt:Here's the bass, if you don't know her soldier bourbon.
Chris Lalomia:that's a great one brought to you by veterans of the United States Army. Thank you for your service. Thank you, it was awesome. So we're going to do that. But today we are excited because we've actually had a pre-call with Brian. We have Brian Diamond on from the contractor academy. You know what? I can't remember because I'm in his Facebook group. I'm all over. I watch him all the time. You're kind of a stalker. I have been stalking him. I've been stalking him for about two months.
Brian Diamond:I just feel like stalking him. We'll take it, yeah.
Chris Lalomia:Dude, but yeah, we're going to do this. About a month or two ago, and you weren't feeling swift and we said, all right, let's cancel that. You're like no, no, no, I'll do it. He was a trooper, oh yeah.
Alan Wyatt:He was more than Barry White, though I was like ah, I know.
Chris Lalomia:But we didn't record, but we ended up talking to him 45 minutes, I know, even though he was feeling like crap. We should have recorded that I know, it was good, but we thank him for doing that. Brian, welcome to the show.
Brian Diamond:Thanks, gents. I've been waiting for this for, like you said, about a month or so, so I've been eagerly watching my calendar for the date, so I'm glad we got a chance to do this thing.
Alan Wyatt:Do you have a cocktail in your hand?
Brian Diamond:You know what? We don't keep alcohol in the house. I tell you it's crazy because now that I've got the beard and my physique is changing, my wife's been a little friskier and when she has a few cocktails it gets worse. So I've been trying to keep her at bay and that's been. The solution for me is just no alcohol in the house anymore.
Alan Wyatt:I am speechless. Okay, this interview is over. I hear you and everybody wants to know it's working.
Brian Diamond:It's working pretty well, so I didn't want to mess it up, but I'm enjoying the bourbon with you. I'm a bourbon guy, so I'm excited for you guys.
Chris Lalomia:Brian, the love stud diamond. I love it. There we go, guys. We're going to get into some really cool stuff. Brian has a big background in home services. I know Alan has told me over and over we like to get people who aren't always in home services.
Alan Wyatt:And, by the way, some people are not guys, so Chris are they my guy? Yeah, there's a lot of people up.
Chris Lalomia:So let's go back to that. How did y'all become acceptable?
Alan Wyatt:Because it isn't guys.
Chris Lalomia:Yeah, but I'm from Midwest and we say you guys, we say pop.
Alan Wyatt:You do say pop, I do. What do they say in Nebraska? Pop or soda.
Brian Diamond:I think it's pop. Yeah, grab your soda. I guess. What is in the South? What's the South thing? Is it pop in the South? No soda, it's a Coke.
Chris Lalomia:Or it's a Coke. You just say Coke.
Alan Wyatt:Oh, it's a Coke.
Brian Diamond:Yeah, I definitely don't like going down. I'm a Pepsi guy, so I definitely know what.
Chris Lalomia:I'm down in.
Brian Diamond:In the airports. That's a bad thing.
Alan Wyatt:You can't ask for that in Atlanta. I was going to say when you're in town, looks up, but that's funny.
Chris Lalomia:Yeah, I actually watched somebody in a diner when I first went down here to Atlanta said can I get a Pepsi? And the lady said you can leave and grabbed his menu. She walked away and it was hilarious and at first I didn't think she was kidding. I mean, it was like serious and we were watching it from this other table and she walked all the way down and she goes. I just messing with you.
Brian Diamond:If we could figure out how to get capture market share and brand loyalty like that, then we'd all be in a whole different stratosphere business, that's for sure.
Chris Lalomia:That's awesome. All right, brian, I want to go all the way back. How did you get into the home services business? Did you have it in high school? You're like dude. I'm just going to do that. That's where I'm going.
Brian Diamond:No, no, my folks, my folks were in the industry on and off. My dad was kind of in sales and operations for different companies. My mom had done bookkeeping for a home improvement company. They were divorced when I was younger but they independently kind of stood up their own little shops. They did well for a while and then they didn't do so well for a while. So I got to see kind of both sides of what that looked like. I went to college to be an elementary school teacher and my dad introduced me to a guy during one of my summer sessions that was standing up a company and he said I'm just looking to get some leads. So here's a phone book, here's a cell phone. Just start dialing away at A and see what we can, can drudge up. And by the end of that summer I had a 12 person, 12 seat predictive dial call center stood up for him. And then I was. I threw him the deuces and said I'm going back to school. So in today's dollars I guess what would have been about about a $70,000 salary?
Chris Lalomia:Is that what throw up the deuces is? I know what that is. I just was throwing up the deuces on YouTube.
Brian Diamond:Yeah, yeah, through the deuces man and the deuces and so yeah, I'm out of here.
Chris Lalomia:See, you're so much younger than me.
Brian Diamond:I'm out of here I'm going back to school and he threw me what today would be about a $70,000 salary and that asked me to stick around, which I did, and then eventually moved into different avenues of that sales mostly and that's where I kind of kicked off my career is going, you know, sitting at the table doing the thing.
Alan Wyatt:Always in Nebraska. Yep, so hey by the way before we get into business. When is Nebraska football going to get back to its position of glory? I mean, come on.
Brian Diamond:Listen. I'm just glad that there are guys like myself that are still around, that can tell the youth what it used to be like Like Tom Osborne days.
Alan Wyatt:I mean now you've got volleyball games.
Brian Diamond:That's the new thing right, Not going to lie.
Chris Lalomia:I was just about to bring it up as soon as they get good. Like the volleyball team, I actually watched one of their volleyball matches. Did you see the one in the stadium? Yeah, that was 19,000 people I know, and it was a knockdown, drag out close fight too. That was a great game. That was so cool for the house players.
Brian Diamond:Yeah, you know you get guys like myself, you know, with our beards and our beers, and you know we're rooting for the girls out there. You know I was going to say slamming balls around but I don't know if I we might have to post that at that. But I think you get the idea.
Chris Lalomia:I got the idea and we're going to keep that one in because I like it. Massacistic old men look at it.
Brian Diamond:Yeah, maybe one day, hopefully, but in the meantime, yeah, we've got the girls, so it still works out.
Chris Lalomia:All right. So the lure of sales got you into it. What were you selling right off the bat?
Brian Diamond:It was the window company. Yeah, so it was champion actually champion windows.
Alan Wyatt:All right, yeah, it's where I started, yeah.
Brian Diamond:And then my dad introduced me to another buddy of his that had a little rig that he was starting up and then he ended up deciding not to get that thing fired up and went over to a company called American Exterior's out of Denver. So I started in a sales position with them and I think at the time there are maybe three million bucks. They had some offices in the mountain area and then West Coast and eventually became a sales manager and helped them scale up and open other offices. So that's where I really kind of cut my chops on the business side of it, so to speak.
Chris Lalomia:So mostly on the sales side. Now, did you ever venture out on your own and do your own gig?
Brian Diamond:Yeah, I did so.
Brian Diamond:The goal was that we wanted to open up some Midwest offices and so the guy that was kind of my mentor really in the industry, michael Mater, just basically said, hey, if something comes up, put your hand up in the air and I'll give you a shot at it.
Brian Diamond:He was great at letting me just explore and fail and kind of pick me back up and brush me off. And so I was instrumental in helping open up Minneapolis, kansas City, wichita, quad Cities, davenport, iowa, sioux Falls, south Dakota, and then we opened those up and scaled them up and then they finally got an equity buyout, which I think ultimately was their goal. So the nice thing about it is through that process I think you know the Omaha office when I became sales manager was, you know, maybe three million dollars, got him up to 11 million in a couple of years and then those offices you know scaled up to probably $30 million altogether. So it was just a real nice opportunity for me to see how the business side of it worked and then learn scale. I kind of opened an office and operated at scale and then profitability, so it was good.
Alan Wyatt:And after you do one, the next one's easier, isn't it?
Brian Diamond:First one was a crap show. First one was radiation fallout bodies strewn across the lawn. It was real bad. It was not good.
Chris Lalomia:That's the true deuces right there, bro.
Brian Diamond:Yeah, it was, it was bad. And then the second one, like you said, yeah, it got better, I figured it out, and that kind of kicked off the contractor life academy side of things, because what I learned there was kind of this rinse and repeat methodology of systems and scale.
Alan Wyatt:And you can't invent a system without the mistakes, right? I mean you have to start by making the mistake. I mean Chris can talk about that all day long.
Chris Lalomia:Well, I actually I'll go back to it. I've had people say I'm going to go out, and well, let me give you my story. I went out and created this thing called the home maintenance program HMO back in 2009. Okay, and I built this up. I built all these binders and it was going to be a quarterly inspection process. We're going to come out there. We're going to look at your house. We're going to do it as a handyman. We're going to tell you what your program maintenance schedule should look like. We're going to do that. I developed this process. I got a two by two ply checklist. I have a binder you're going to have. I got 20 binders made.
Chris Lalomia:You were really proud of yourself. I was so proud of myself I was sure it was going and I signed up exactly six clients, oh, after developing all that, and then I finally sold that to private equity. So that didn't go Okay. But I will tell you, actually, in 2024, we are resurrecting that and we're going to call it the home hub. We're going to do it on a semiannual basis. But I learned, but I had spent all this time and effort one and a half years into my business and, as Brian said, crap show that's not exactly the word I used, but that's the thing I mean. I think you can go out there and develop a great process, but if you never implemented or it doesn't work, that's a lot of work.
Chris Lalomia:Go out there with even a half ass process and figure out what's going wrong Right and Brian shaking his head. So I come up, so that's, that's part of it. So you learned the rinse and repeat method. My question is what was the most fun you ever had in your early career?
Brian Diamond:Oh gosh, the most fun I ever had in my early you know, I will tell you it was when we were building out the Omaha office on the sales side. I had been promoted to the sales manager position and they really Let us work with some a great deal of autonomy, right build your machine, get your people do your thing and and and so I had free reign and just building like an amazing crew of guys that are dedicated to just winning and the mission and team and going out and man just getting the deer and dragging it back. I still love the sales part of it, you know. I mean I guess I get fired up of just the win.
Alan Wyatt:So every time the phone rings, you know you did that.
Brian Diamond:Oh man, the team. You know that, the team and the camaraderie. I just don't think it's like all of us. We talked about the old glory days back at the high school football team and the championship game, and that was it for us right. Being able to scale that up and this the group of guys that I was doing it with was was pretty amazing. I still miss those days, for sure.
Chris Lalomia:You can tell man the way he talked about that and we all have those brought back memories, right.
Chris Lalomia:Yeah, yeah, oh yeah, I think that's a key one to talk about, because you talked about sales guys and teen and my experience is sales guys and sales guys and we call them I. It's hard to build that team out of event individuals, right? So how did you, how did you develop that winning culture and that winning team where they came in and they'd be high-fiving each other going he could do that. Just sold 25,000, bam. You know what? I just sold 30. Take that wham and so they're trying to one up each other. How'd you build that team?
Brian Diamond:I Think it starts with the individual right. It starts with the leader and being able to exemplify and to show with that kind of culture and that looks like so. For me it was always just a level of encouragement and Connecting with guys at a personal level and letting them know that we're not here just to win and hit KPIs and metrics, like we're here to operate as a family. We're here to support each other, look out for each other. We got each other's backs and then continue to Execute on that and make it real. I think sometimes we talk about it a lot. You know it looks really good up on a board, on some laminate or something we staple somewhere, but the reality is we have to, as leaders, be willing to live it out and be intentional behind it.
Brian Diamond:I was talking to a guy, a client of mine, about core values. I'm just kind of getting those stood up and when he laid them out for me I said you know, here's, here's my observation. I don't think these core values connect with you at all. I think they sound good, they're fancy, they were gonna look good up on a wall, but I don't know that you can actually live them out and execute them and and be real about it, and the reason is like I've done, that I've made the mistake and what I found is I can't hold the team Accountable to something I'm not willing to execute and stand behind myself.
Brian Diamond:There's no buy-in then there's no buy-in. It's all fake, it's I ha all hyperbole. So that was right around.
Chris Lalomia:I was writing down there's no Brian. You said by me.
Alan Wyatt:Yeah, you're right, brian, you know but.
Chris Lalomia:But that's I actually the reason. I said that because that's the truth. If Brian came up with Core values that said we're gonna live our best life every day, we're gonna take care of our customers, you know, there's no Brian in that and there's no buy-in in that, because it's not authentic Brian, whatever Brian's thing is, and so that's why I liked it.
Brian Diamond:Yeah, the other one was Good for you.
Chris Lalomia:I liked. I liked what I heard better than what you said. I.
Brian Diamond:Knew I was in trouble when I decided to jump on to this thing.
Chris Lalomia:Hello, let's go, let's go.
Brian Diamond:So the other one that we really focused on was attributes. So you know, once I've identified what kind of you know core attributes, or DNA, you know makeup that I want in my sales team, then I have to be consistent behind it and make sure that I'm only bringing guys in that kind of fit, that same DNA makeup. Yeah, here's what I learned is they used to want to recruit like the top sales guys. How do we get the top guys? How do we get the best guys? And what I soon learned is I can teach somebody how to be a really top-notch Salesperson. I can't teach one how to be a good person.
Alan Wyatt:So I'm into that. Higher for character oh, that's good. And, by the way, I just want to go on record. It guys means girls too.
Chris Lalomia:Okay, thank you. Okay, I can't say y'all, I just cannot do it. I've been out here for 20 I mean, but not here.
Alan Wyatt:I remember the first time I was given a presentation and all y'all came out of my mouth and I'm like what Whoa happened?
Brian Diamond:You start to adopt some of the characteristics some of you know if you go out east or you kind of talking like you're in the mob or something Like that or how's no well, not for nothing.
Chris Lalomia:You know, I got family, as you mentioned, out east and I know people.
Alan Wyatt:I got some people, you know last name la let me.
Chris Lalomia:It's not okay. But yeah, no, honestly, I, I, I can, I can sling, I can get slide into a southern accent pretty easy. It sucks though.
Alan Wyatt:What is fun when he is speaking southern when we've having some drinks well, that's worse, no, that was.
Chris Lalomia:But I can't. But I would say, no, I mostly go. Yeah, I get accused of being Canadian all the time. Yeah, I came from Michigan. Yeah, so I can. I can, yeah, anybody to death if I had to, and so when I went back to Michigan Over the holidays over Christmas, and went out with my buddies I mean by the time we were done we were out and about, we were talking about that. Yeah, sorry. You know, all the whole thing. So, and then the Michigan accent with the A's Apple.
Alan Wyatt:I don't think you know, in Atlanta you don't pick up the accent, but there is. There's a couple things you pick up. I mean, when you go into a first time meeting in business, you do spend time talking about the family, I mean just there's that, and and there are very colorful Phrases that don't require an accent, but you just sort of incorporate those into your vocabulary.
Chris Lalomia:I would say that that's actually. You talk about being a good salesperson and you could train Someone to be a great salesperson in the Midwest, but will it translate to New York? And here's the thing where it has to translate to the South. You can't jump right into business. You're like, well, we never do. You know, when the Midwest we jump a little quicker, but we don't jump near as quick as people in New York. No, they get right there. New York is like right there, bang, bang, bang, bang. Midwest. I'm kind of work in the South where you don't need from hey, where's your mom and them?
Alan Wyatt:Yeah, we're doing the mom and them.
Chris Lalomia:Yeah, and then what's going on? Yeah, and how's your family? Yeah, all right, you got to do that because I didn't. And I had a person when I first started. He was from the South and I did some test runs and I went to his wife and I went to do a sales call and I was done. He called me and said hey, Yankee, I gotta give you some feedback. He said he said Kim.
Chris Lalomia:Kim didn't know if you liked her anymore and we had been on vacation together. I said, well, I was trying to be a business. Like he said, dude, you get a lighten up. I don't know what you're doing, but you, you got to take some time to let him know you're there and you care about them and their home, and Then they'll let you talk about their home. I'm like, oh right, I have to care.
Alan Wyatt:I have to care now. I have to pretend to care, that's right.
Brian Diamond:I know when we set up the Minneapolis office and then we did Wichita, maybe a Year after that that we had to take the sales process and flip it, because when we would come in the Minneapolis people were like, let's get, what do you got? Let's get to it, let's, let's make it happen. We're kind of in the inner city there. And then when we went down to Wichita we had to actually, like you said, spend a lot. We're on the on the porch having tea, you know, for 30 minutes before we even we're had a chance, even talk about it.
Chris Lalomia:I like that, yeah, but but if you try to do the tea in Minnesota, they're kicking you right your toes, You're done is over there.
Brian Diamond:I think. Oh yeah, isn't that?
Chris Lalomia:the. That's the interesting thing. I mean, it's good to have a sales process, but you got to train those guys to be able to act and react right and and that's the that's when you talked about DNA. I think that's one of the things that hit me in my head when you were saying that is that they got to be able to act and react and get in the moment and then follow the sales process, but but just trying to follow it and not be authentic as a killer.
Brian Diamond:Yeah, that's why I never like like scripted sales processes. You know, that was one of the things that the company that that I was working at when they had that private equity bribe out, they brought in a sales guy, a trainer, and it was a very script driven kind of process and I said look, you guys are gonna be out of business in 18 months, like if we keep going down this road.
Alan Wyatt:See, chris, and I argue about this all the time, but I yeah. I do. I do believe Chris is a very processed guy and I think process is a substitute for common sense and you know, the truth is probably there in the middle. I mean, and if you don't have the, the best people, then they need the process.
Brian Diamond:Yes, that's a great point, and so here's what we learned is the thing we learned about the the process driven script thing is that you could basically take anybody as long as they can just read and repeat, then you're gonna have a pretty, you know, predictable outcome. What we found on the flip side of that is we're not sitting in front of the same people every day they were fit and we're sitting in front of individuals, and so somebody has to be able, like you were saying earlier, is kind of take these, these steps and consider them individual blocks that can be rearranged, and so they have to be trained to be really thoughtful and and present in the conversation. And sometimes we found the scripting side of it didn't allow people to have headspace and be situationally aware to determine where to go. They were just straight line, right down the path, right, and that's where they ran into roadblocks.
Chris Lalomia:Well, so that's all right. So I don't say we have to be robots, but yes, we asked Chris, we're right two to one today.
Alan Wyatt:Finally after two years I get somebody who is a kindred spirit in Brian, said I knew we set this up earlier, so just I know we are talking about this.
Chris Lalomia:I feel like I can get a ambush. Fine, I'll wait for that.
Alan Wyatt:He's still hung over from Vegas, brian, so we got him at a weak moment. He's a wounded will to be that's not true, my. I lost all your money last half hour. Hey, you know I lost your voice, for you didn't meet Miss Guatemala.
Brian Diamond:I didn't what's what happened that we went out there? What was it was? What were you doing on vacation, or what was?
Chris Lalomia:debauchery annual annual trip with the boys to go out there and watch annual trip it's the quarterly trip or like. Funny enough, you should say that we're probably well I there's a lot of conferences out there, man, and so I think I'm gonna have to go back out for some conferences. I know it says there's a double. Well, I know, I think really I've been a kind of deuce here Air quotes or what deuces. Now, this one was pure on entertainment and I was on.
Chris Lalomia:Allen. I went out there and I lost my voice and he's like dude, you were screaming way too. I said no, I just I don't what happened, I just lost it. He goes. Well, what were you doing? I said I was in total panic mode because if I don't have my voice, I just realized something about myself. I Don't want to live. I said I can't communicate with anybody. I couldn't talk to anybody. I was like, oh my god. I said the whole reason I have a podcast is like and just talk more. I was like I lost my voice but for the record, up until 1115 on Sunday night I was up 1500 bucks, nice, and then you.
Brian Diamond:And then right, let's talk about.
Alan Wyatt:About that.
Chris Lalomia:I got. I got on the airplane the next morning Down a thousand.
Brian Diamond:Are you a cold guy? What's your game?
Chris Lalomia:That was blackjack and it was one of those perfect storms where you got the split I, so I had eight dealer showed me a little show to get I. Get another eight? Yeah, but again get a two double down, three double again. Yeah. Play out the other eights. I have 900 bucks sitting on the table. She pulls 20. I'm out.
Brian Diamond:I swear those riggs are, those shoes are rigged. I swear it, that's, that's yeah.
Alan Wyatt:I Was and you were going nuts, I had all that.
Brian Diamond:Man, if you don't split the eights and then hit the doubles, you know. There's something in your soul that just says I'm weak and I shouldn't be here, you know.
Chris Lalomia:So thank you, right, if I've got one thing, I got some big balls and I have my wrist taker right.
Brian Diamond:I walked away going.
Chris Lalomia:That's not exactly how I walked away, brian. Actually, what I did with the next is I took my stack and I just went. All right, I'm all in, boom, I'm out. And I just walked away. I hadn't seen my buddy made it your angry follow-up bet.
Alan Wyatt:I did.
Chris Lalomia:That's angry follow-up met, which this is why I went down all the way, yeah, and so I just threw it all in Angry follow-up. Bet, I'm playing with my buddies at the table. It's 1115, we're all getting ready to go to bed anyway, because we're all going to the airplane and they all flew in from all over the US. I don't see them but once a year and all they heard was F you and I walked out. I just walked back to my room. So the next word, I got the text message. I like they're like Chris, are you still alive? And I wrote back. Not really.
Brian Diamond:And you know, when you're like emptying out your pockets at the end of the night and you're pulling, you're just hoping there's like a hundred dollar, five hundred dollar chip in there.
Chris Lalomia:You're hoping it's a lint. Yeah, there's no land. You got a. It was a gum wrapper and oh and and a bad bet. And a sports bet at the bed at the sports bet. That didn't pay off.
Alan Wyatt:I know I was doing a good prop bets. Did you get it All right?
Chris Lalomia:anything that hit my best, my best parlay. Are you ready?
Brian Diamond:All right.
Chris Lalomia:So I'm a diehard, long-time suffering lion's man and you're having your moment in the sun and I'm having my moment in the sun and the lions were laying six and the pack was laying six and a half. I forget the number. So I did a parlay with the pack and the lions and they both covered and I scored it Nice and I was like hello, thank you, good night. And oh, by the way, you talked about blacking out when you're coughing. Before we started I think before the pocket, I jumped up in the middle of the game and I yelled so hard I did almost I got a head rush. I had to sit back down. Really cool, I Mean we. So somebody says, hey, man, you have to act like you've been there before. My bro, we haven't been there before. I'm telling you, man 92 was a bore, I was gone.
Alan Wyatt:I had already I had.
Chris Lalomia:That was the year I left To move to Charlotte and I played no plate football and I was up there defended the lion's faith in a small school they played at. And I moved to Charlotte nobody even knew who the lions were. So I went to a bar Nobody even knew they were watching the game and we lost and I'm like, and since then we'd never went again.
Brian Diamond:See, if I was there would have been like, let my guy have his moment. He's been waiting along. Do you let him have his moment? Friends, good wingman Let him, let him take it. We're always been waiting for this.
Chris Lalomia:I love it. Yeah, thanks. All right, brian, let's get back into coaching. I know you, you set up a lot of sales. You did that and then you said, hey, I'm gonna hang out my own shingle, I'm gonna start doing my coaching. What was that like? Was that? I want to talk about the on the business part, not necessarily what you do for people. Was this a Force thing? Was this I got let go? Was this side hustle that just grew into something I just had to? Yeah, it's a good or how to do that.
Brian Diamond:That's a good question. So I so I ended up as I kind of saw the other company, you know, having some challenges. I went and opened up my own company and we did windows and siding etc and, yeah, just started getting after it, kind of scaled it up, do around I don't know. Five million bucks or so over three years, got some cool little awards Fred case for modeling, entrepreneur and ink magazine and big 50 awards and stuff. So that was cool. And then opened up a one-day bath conversion Company and so that was a lot of fun and a super profit about. Love bath conversions. It's a great business to be in one day. Yeah, yeah, one day. Bath conversions, acrylic systems In and out, 70% gross profit all day Love it.
Alan Wyatt:Wow, yeah, there's another vertical.
Chris Lalomia:So, not for nothing, brian, are gonna continue talking. I want to stay in this world, the contractor life Academy, and I'm doing the Facebook and I love watching all this stuff. But I I have seen that I know people who have gotten in there and they had a window siding business, but they also have the one-day bath conversion business. Now we do full baths, we do full remodeling, we like to do the full-on. In fact got some beautiful pics out there of stuff we've done. But yes, I went to a conference. I said sign me up, I want to get this franchise territory territory. I happen to be in Atlanta. Yeah, there's no way I was getting that one, it's already.
Brian Diamond:They're tough. They're tough, you know it's nice, because there's another manufacturer that just popped up. So you know I've been able to get some lease on some really nice territories and stuff like that. So you know, we'll be looking kind of later this year of standing up some offices and partnerships and stuff. So that'll be a lot of fun to explore. But you know, yeah, so I had the two companies and then COVID hit.
Brian Diamond:So at that point, I think, coming off of maybe some of those little awards and little speaking gigs and stuff like that, people were reaching out for some help and it was a lot. You know, there's a lot of people that are really trying to figure out what's, what's the move. You know, what do I? What do I do next? So, as that was happening, I realized that I needed to figure out how to do it at scale. You know, so when somebody would ask a question, I just pop up a video and say hey, man, I'm gonna send you a link, check out the video. And, interestingly enough, you kind of get the same questions over and over again. So as I directed people to the videos, one guy said cool, man, yeah, I'd love to check it out. How much is it? I thought you know I'm really charging for that, you know, you know I'll let you know.
Alan Wyatt:So wait a minute. Wait a minute. I gotta ask the dumb question. You were asked being asked the same question so much. You just videoed yourself answering it. Is that what you did? Yeah?
Brian Diamond:literally. So people would have called in. They'd say, hey, man, I have a question, what do I do about this? And I'd say you know what, I'm gonna get back to you. So I've got a light and a camera and a backdrop and I just popped it on and and gave him the answer and then put it on A Google Drive, labeled it and then, as people would call me or DM me and ask me a question, I'd just send them the link and Do it that way. So it turned out to be real solid. Now we had already been videoing stuff Based for our SOPs. So I already kind of had this little platform and some other things that we were doing on that end. So I was already, you know, a little experienced and how to set it up. So, yeah, it was real easy.
Chris Lalomia:I love that came in online Academy that became your online Academy. But Were you thinking, I mean? So here's the thing, right, when you run your own business and you're in it and in COVID hits, which was a killer for at least a little bit For me, it was two months and then we, we jumped right back up party time after that. Oh, it was just a hundred percent, I felt. I, in fact I even got up in and gave it talk about we are all in the right business later in the fall, because here in Georgia, the Dirty South, we were open for business in June and we were back networking in the fall.
Chris Lalomia:Well, michigan, my, my mother country, was still covering up shrubs because you couldn't plan them yet, because heaven forbid you plant a shrub in your own yard because you might get COVID from it and and they were running scared and they wouldn't let us come up to Michigan. In fact, we, we chose for the first time in my entire life at that time. So, 50 years, it was the first time. I'd never had Christmas in Michigan.
Chris Lalomia:Yeah yeah, because we didn't want to go back because they were shut down and we didn't want to give our parents, covid and everybody thinks here in the Dirty South. We all had it the whole time and we were help. We were all running around here working and doing things and living life and doing our thing.
Chris Lalomia:Anyway, I don't go back into the whole thing because it becomes this hill believe, believe or not, becomes a political bullshit thing. Whatever, this is so crazy, but let's go back to it. So COVID hits and you has your biz. Did you end up coming out, not going on? Did you end up shutting it down? Did you sell it? What'd you do?
Brian Diamond:No, no, yeah, like you said, you know, we had a pretty quick turnaround. I had set it up early to be able to kind of pivot online. So literally when it was the shutdown it was like cool, see you guys, everybody log in from home. And so we just kept on rolling. We did a lot of work based off of zoom calls so we were, you know, getting bath conversions and window jobs put together just over zoom. So we were doing that and so, yeah, we kept, we kept pushing last year. So the Exterior's company and I still have the bath company.
Chris Lalomia:Nice, all right, so you still have them. So where are you spending most of your time? Contract your life, academy and coaching, or yeah, yeah?
Brian Diamond:Yeah, the coaching thing, and so from there we had the online academy and that was really good. So the way I structured the online academy was basically just the business building side. So if you watch the videos from front to back, write down the line, take two weeks to implement, you'll have a seven figure business at the end of the video series, cause it's really just a video iteration of what I did on these other markets.
Alan Wyatt:It's just easy, chris, where was Brian?
Chris Lalomia:when you started? I don't know, but he definitely wasn't with me. This is like going to the Donald Trump.
Brian Diamond:Listen, we haven't got to the crap show part of that yet, so I'll take the easy part. And then we realized it wasn't so easy, right.
Chris Lalomia:Oh, okay, so after two weeks you can't have a $7 million business. Oh my God, you know.
Brian Diamond:What we found is that people were treating it like TikTok, Instagram reels or shorts.
Alan Wyatt:So life's not all about Instagram. Is that what you're saying? I mean?
Brian Diamond:there was. It was interesting because, you know, I thought my intent was that people would watch a video, they'd have two weeks to implement, they go watch the next one and they just go on down the line. But people were treating it like a YouTube channel and maybe 14% of the videos were getting watched, and so I thought that was terrible. As an educator, like I, wanted people to win and learn.
Chris Lalomia:Like going back to the educator part that was your. My passion was I was going to go teach young people how to live, how to learn, and so that's in your DNA. You can tell that already. All right, so let's go back to. So you put all these videos out there and you said if you follow this mantra, you will make seven figures at the end of this year.
Brian Diamond:Yeah, and then they didn't follow.
Alan Wyatt:That's what I'm here.
Brian Diamond:And they weren't following. So we learned a couple of things, right and again, like you said, as an educator, that was my passion is because I knew that there is a path.
Brian Diamond:I mean, if you think of the $500 billion industry, maybe 5% of businesses that contributed that are really over $2 million right, and everybody else is below that $2 million mark. That's a lot of companies and that's a lot of people that are really struggling to provide lifestyle and legacy for their families through their business and it's just not going to happen at a sub-million dollar mark. So I thought, look, if I can just pop this up and get people into the ecosystem, then eventually hopefully we'll spit out some guys that are able to really create a lifestyle and legacy kind of platform for themselves and their families. And if we continue to do that right, what will happen is the professionalism of the industry will kind of rise up. We'll have the old heads will now be talking about how to really operate and run a business Like that was the long game.
Brian Diamond:So once I realized people just weren't attending to it in that same fashion, I also found that it siloed people. So when you would think about bringing people into this ecosystem, they just watch videos from their desk and we weren't coming together as a contracting community and that's really where the value and the power of who we are as an industry comes. It's the connection piece. So then that fired off masterminds. And once I did that, that was the pivot point because the video series was kind of a cop out in a way, because I can pop up the video series, people can go watch it and I'm good, right, go learn, go do your thing, good luck. But then once we got to the masterminds, then it was responsible for keeping that connection going and building community and things like that. So now we have coaches and sales training. We're going to be in Las Vegas next week Holding a sales training for everyone. So, yeah, that's really the full transparency.
Alan Wyatt:He's going to be in Vegas and you're not going to be in Vegas.
Brian Diamond:Full transparency. What I was really going to say is that whenever I go out to Las Vegas and I start drinking while I'm out there, I end up losing more than I made on the event. So I just am not trying to prime myself to be leaving in a couple of days and end up going and holding this training event and then be negative because the craps table kicked my butt at the last day.
Alan Wyatt:So yeah, hey, just when you're out there next week, just drop the LaLamea name and see what happens. All right, hang on. Depends on where you're at.
Chris Lalomia:That could go two ways. Well, because I was only in a couple of places.
Brian Diamond:Circuit Cosmo.
Chris Lalomia:Park, gem, gm, aria, bellagio, westgate, so any of those places, I would not bring that name up.
Brian Diamond:Burned up all the markers, didn't you?
Alan Wyatt:That's why, guys hop, there's a lot more casinos for you to mess up.
Brian Diamond:That's why guys hop, because they burn up the markers on each one. So they got to go hit the new spot. Yeah, that's it.
Chris Lalomia:So there are more to be hit, but those were the lists on that one at this last trip. Yeah, no, it's been fun.
Brian Diamond:I've been enjoying the same thing. Like I love educating, I love watching people learn and get better at business and I love the home improvement industry. It's really treated us well and stuff. So, yeah, it's been fun. It's been a lot of learning along the way, for sure.
Alan Wyatt:It's interesting to me being in the cheap seats in commercial real estate and over and over, I hear people say, in the construction or home services industry. Occasionally you run across people who want to contribute to the industry and the health of the industry and the future of the industry, and I've never heard it anywhere else except for brewing. Brewers are very collaborative, Yep, but it's a special thing and I congratulate you on and commend you on your noble efforts there, Brian. Yeah 100%.
Chris Lalomia:I think this is very much needed and very much not sought after. And that's the problem. A lot of times you just head down in your biz and all you can do is look at today and sometimes next thing you know you're jumping in and you got calluses on your hands. You came from the sales side I don't know if you ever installed Windows yourself or did it and he says no. For those not listening, he said no. I mean, the way I started my biz was I left corporate America, I left the tailored suits, I left the Mercedes Big desk, the big desk in the corner.
Brian Diamond:But I got out there and got back.
Chris Lalomia:Yeah, personal.
Alan Wyatt:Keep it up. Yeah, buddy, eight, four trips Don't, I'll just say the expect's account.
Brian Diamond:That'll change the bank, that's account, but respect.
Chris Lalomia:But two weeks after I quit man next thing I know I'm out there cutting out a facial board and putting face in with my guy Because I wanted to live out there. But again, my background was in high school as a machinist and I went on to college and then became an engineer. But I've always worked on my own house and that's the way I've always grown up is. My dad and I always worked on none of my own houses, but all of our family's houses, and then, of course, he pawned me off on all of his friends because quote unquote Chris always works for beer, especially when he came home from college, and so that was my weekends was working for beer with all of his buddies, but so I felt like I had to have the calluses.
Chris Lalomia:But the guys who started in the trades which is not you and me meaning they were doing the work and then they're trying to grow their business they get so stuck in the minutiae they can't see above it and they don't take a time to listen to this podcast. They don't take the time to educate themselves. And go, wait a minute. If I just breathe for an hour and listen to something like this, I might learn something that I can actually make myself be able to scale later.
Brian Diamond:Yeah, there's two points. I want to jump in on that. You said breathe and learn, breathe and learn Like that's the takeaway from that. The breathe part is like slow down, be patient, be present, just take a deep breath and then be committed to learning.
Brian Diamond:I talked to a guy the other day that had been in his business for 12 years. He's a painter. For 12 years never eclipsed half a million dollars. But as we were talking about just concepts and things, dude was smart, he got it. He said oh, I'm always consuming information, podcasts and YouTube, and this guy teaching this and this book, and I've got all the books.
Brian Diamond:And I said there's one common denominator here. At the end of the day, all this information that you've amassed, there's one common denominator over the past 12 years that hasn't moved you on to the next level. What do you think that is? And it was interesting because it was like an epiphany. He's like oh, man, it's me. And I said man, if the time to just take that information in and then build a framework of what you just acquired knowledge-wise and where that fits into the business, and then what that turns into and how it's gonna change the trajectory of it, bro, you'd be crushing right now, because you probably have more information and knowledge than half the guys I work with or even talk to, probably even me.
Chris Lalomia:I think that's where we come down. We've talked about this in another podcast as well is that it is. It's simple in principle. It is hard in execution. So you can listen to all that. And back to your. I can listen to the first 10 seconds of your video like I would on TikTok and probably would if I listened to your videos.
Chris Lalomia:But if I Are you giving them 10 seconds. Actually, when they opened up from seven seconds on TikTok and to like a couple of minutes and I was following this one guy and he took all of it I was like, oh, I'm done with you, unfallowing, you're taking too long, big boy, make your point early and make it quick, let's go. But you're right, you know, because when you go, listen to my video, take two weeks, implement, do the things you're supposed to do. No, uh-uh, whoop, that's too hard, can't do it All. Right back to cigarettes and beer.
Alan Wyatt:Is there a happy ending to that story? Brian, it's a good story. I mean, did he make some changes? Did he get success?
Brian Diamond:No, no, no, he didn't, and that's what you know. That's the get it. I mean, we could talk about it for hours on this topic, but I was talking to one of the coaches. We had a meeting this morning and we were talking about kind of the structure of our masterminds and how he wanted to make sure we're just taking care of people inside of them, and he talked about a couple of guys that are wanting to come in, that are in his market. And he said, you know, to be honest, I don't know if I'm really, you know, excited about sharing all of my best practices and how I do what I do and the you know, with the guy that's gonna end up being my main competitor.
Brian Diamond:And I said, here's the thing there's something that that guy is never going to have, and that's you right. So I don't have competitors because anything I'm doing in my business it's not, it's not transformational, it's not some secret sauce, it's just the standard way of operating. The thing is is that I'm just consistent and intentional and strategic with what I know, and so you know, like I told him, I would have no problem telling, given the whole thing away.
Alan Wyatt:Chris does that all the time. I gotta give you props. I bust your balls a lot.
Brian Diamond:Yeah, just give it away man.
Chris Lalomia:But yeah, he gives it away. I do, and you, like you said, you know he says, oh, I'm so afraid about them becoming my number one competitor. I'm like, dude, bring it on, cause they're not going to be your number one competitor. You have no competition. The competition is whether or not your team performs for that customer and they start becoming your raving fan and they want to tell everybody else about it and want to have you keep coming back, because we're all doing the same thing. We're all trying to compete for a share of their wallet in their home. But there's no such thing, you know, especially in a big Metro market. You want him to be better, because that's going to make you two look so much better than the other clowns out there that are doing it.
Brian Diamond:Yeah, and it's that heart right, I think it's that heart place of wanting to here's. You know, I said, well, if I'm going to, he's going to be the competitor anyway. So I already know he's my competitor, whether he's we're working together and we're collaborating or not. So I would rather have a competitor that we have a relationship together, that we're both working towards back practices and serving our community and we're doing it as a, you know, a cohort. And so now together we can level up our market, we can provide, you know, great service to our customers, and if I get to be a part of helping them along, then man, that's, I think that's pretty awesome.
Chris Lalomia:Yeah, I think so. And that's a hard thing to swallow because, again, if you play sports, you're supposed to beat down the competition. Right, I got to score more points than you. I've got to have more checks than you. I've got to break more legs than you. Whoops, I mean. Go, lance, right.
Brian Diamond:That was old school, wasn't it, though they didn't used to get bonuses for knocking guys out and breaking things and all kinds of stuff. Right, right, headhunter rules.
Chris Lalomia:I mean allegedly.
Alan Wyatt:So anyway, yeah, right.
Chris Lalomia:Wow, when I say that, dude, when that came out in the late 2000s I couldn't believe it, dude, that I thought that had gone away in the late 80s because I had been part of that, that mentality at least. But back to this. That's the mentality you can't have in business and no matter what you're doing, even if you're not in the contracting world, in the home services world, don't think about it. You don't have competition. You have people who can help you get better, and the better you all get at whatever you're doing, the better served your community is. And guess what? They start to. The other people start to fall away and your market share gets bigger and bigger and bigger, and so there's plenty for everybody to go around. Back to this point, chris. Thank you, alan, I finally got one. I took so long. I'm gonna mark it down for you.
Brian Diamond:Oh, thank you that little tech sheet. You guys Got a little windshield over there, yeah.
Chris Lalomia:Brian, we could talk all day, but we're gonna have to wrap this up. How can everybody find you at the Contract, your Life Academy? Cause you got a lot of places to go and I love it.
Brian Diamond:Yeah, yeah, so you know, our ecosystem really is real heavy on Facebook, so they can just go on Facebook, contract your Life Academy, check it out. You know, messenger is a great way to get in touch with our team. We got lots of people keeping their eyes on that, so you can reach out. We also have our online Academy, so it's just theacademycontractourlifeacademycom and that'll get you into the online series anyway. And yeah, I love to have conversations with people about helping them make their business better and just I just love meeting contractors and just chopping it up and breaking bread. So, yeah, if anybody wants to do that, you know, reach out.
Chris Lalomia:Well, check this out. I've been waiting to say it. I know three people who listen to the podcast who've actually joined and you actually put out there. Welcome our new members. Nice, they had because I had said that you were coming on and I ended up talking to a couple of people and then he shared it with somebody else who also listens. So there are three of our podcast listeners on the Contract your Life Academy already.
Alan Wyatt:It's awesome, it's really cool.
Brian Diamond:It was cool, but I was waiting for Brian to say that.
Chris Lalomia:So I could prop him up and say, man, that's awesome.
Brian Diamond:It is good stuff.
Chris Lalomia:Go check it out. On Facebook Again. You can go out there and I would definitely say, follow the Lions Detroit Lions that is CNFL but or you could follow Contract, your Life Academy. If you're in that world, you'll definitely pick up stuff. There's some people who contribute quite a bit. I try to contribute a little bit here and there, but there's always things that you can learn from that group. So that's been awesome. Brian, we're gonna ask our famous four questions. We gotta ask you what is a book you would recommend to our audience?
Brian Diamond:Atomic Habits you know it's the goal is great, but it's the small things that you have to be diligent and intentional about to get you to that goal. So right now, atomic Habits is my favorite.
Chris Lalomia:All right, tight, that was tight, all right. What's the favorite feature of your house?
Brian Diamond:Favorite feature of my house is is my bed. I can we tell, is that furniture? Can I call that a feature of my house?
Chris Lalomia:I yeah, it's a feature.
Brian Diamond:One thing somebody told me a long time ago is spend a lot of money on your bed and your shoes, because that's where you spend most of your time. So yeah, super comfy man, love it All right. What is it? I want to know. It's a Berkshire Hathaway Something, something I don't know. It's about file a little over, about five figures, but it was. It's super comfortable.
Chris Lalomia:All right, so it's a link.
Brian Diamond:You can not get you one. Maybe we'll do a little exchange, All right we'll do that.
Chris Lalomia:We're serious. Berkshire Hathaway, I'm writing that down. But I yeah, I've heard sleep number effort. Actually purple bed was a new one I just heard. Okay, so that was a good one. So there's all kinds of beds out there and I love how mattress guys always advertised it's always in your Sunday. I mean back when you got Sunday papers all the time right, you're like I get a mattress.
Brian Diamond:Oh look, there's a mattress, there's a sale.
Chris Lalomia:Oh yeah, oh wow, it just happened to be this weekend. I can't believe that with cars. Yeah, oh, that's, that's good. All right, brian. What is a customer service pet peeve of yours when you're out there and you're the customer?
Brian Diamond:Lack of attention to Fulfilling the order. I live in a small town and it doesn't matter what fast food restaurant you go to. I Think right now I'm zero for seven for getting an accurate order. Even with AI and McDonald's even with AI at McDonald's, it just isn't happening. So I told my wife. So people put this stuff in the bag any of the fast food Places here in town. We are doing it and it will be transformational and we'll make a gazillion dollars.
Chris Lalomia:How about that? I think it's AI.
Brian Diamond:I don't know we go though, who doesn't miss this?
Chris Lalomia:Oh, welcome to the.
Brian Diamond:That was my first. My first job was McDonald's three dollars and 18 cents an hour and and I ended up going to McDonald's you and I will say that McDonald's you was singularly one of the most transformational leadership Environments that I had ever been in. I take a lot of what I learned there and apply.
Alan Wyatt:I have heard the same thing over and over, that is awesome, I did not.
Chris Lalomia:so is there something online? You go out there and just check out what that's all about?
Brian Diamond:I don't, I don't think, so you know. I was actually talking to my wife about it and tried looking it up and I had a hard time Kind of tracking it down and stuff. But yeah, it was it was good.
Alan Wyatt:It's kind of up there with people who say the same thing about Disney. You know what you learn, yeah, yeah.
Chris Lalomia:Same thing of a awesome Well, you got to wait to the end. You waited to the end and you just got a nugget. Go out there and find McDonald's you, but that was, that's good stuff, but it could be hard to find. But Disney McDonald's you, the rich Carlton way, all that stuff Stuff about how to be better at process. All right, brian, give us a DIY nightmare story.
Alan Wyatt:I noticed how you slip process in there. It's not a nice DIY.
Brian Diamond:Nightmare story. So bath conversion. My wife is a she's a an ax of service kind of gal, and so, regardless of whether I have people that I can hire to do the work or not, she wants me to put the tool belt on, which is another thing about the Frisky stuff. Right, it kind of gets her work. Yeah, I Get the tool belt on.
Alan Wyatt:You got a leak in your pipe. I start.
Brian Diamond:I start demo in the shower. Unfortunately forgot to turn off what I thought was the water to that shower was incorrect. I started taking off the fitting boom. Water flies everywhere I go, flying backward, trip, fallover, crash, bust the toilet into a thousand pieces and Happen to be full. And I had forgot to flush the toilet and that turned into or like a rude go with the color root Goldberg.
Alan Wyatt:Yeah, where did it go?
Brian Diamond:kind of a rude Goldberg kind of thing that happened, so it was definitely some I can't believe. I just told that story.
Chris Lalomia:I love.
Brian Diamond:Hopefully my credibility shot at this point, I think no, no, absolutely not Bathroom life, bathroom life for me from now on, you know dude, that was awesome.
Chris Lalomia:Contract your life.
Brian Diamond:It was bad.
Chris Lalomia:Check this out. Epic DIY nightmare story getting blown off the shower into the toilet, dropping the deuce Because we started with. The deuce goes everywhere. He's saying deuce is, we're out of here, we got to go. If you didn't learn something today, man, that's on you. You got to learn something every time you listen to this. Hopefully you had some fun with this because Brian diamonds the real deal. If you didn't know it, that's like your life Academy.
Chris Lalomia:We have loved this time together. We're gonna do more. I'm sure of it, because we're gonna stay in that ecosystem. He brought that up before. But you know what? Let's go out there, let's make it a great day. Keep going up that mountain and we're gonna get to that mountaintop of success. We're out of here. We got to go. Thanks, thanks, jess you.