Value Ladder? – What is it? It involves offering something at a low cost to get the customer into your ecosystem, and then continually offering value and new offers that will increase their spend with you, as well as their perceived value. Brady turned his skill set of training animals into a business and is determining the right way to scale and provide a lifestyle and business that will work for him and the right customers. Brady gives great tips on how to train dogs, potbelly pigs, guinea pigs… you name it, he can train it. But what you really get out of this episode is learning from others how to scale your business and pivot offerings to see what will stick. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!
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GOLD NUGGETS:
(00:00) - Small Business Safari With Dog Expert
(05:30) - Transitioning to Small Business Ownership
(11:11) - Pivoting to Dog Trainer Entrepreneurship
(17:29) - Entrepreneurial Growth and Coaching Strategies
(25:48) - Types of Leadership in Dog Training
(38:43) - Entrepreneurship and Dog Training Business
(47:21) - Guinea Pig Fun
(51:18) - Training, Hot Tubs, & DIY Nightmares
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Brady’s Links:
Instagram | @nddogtraining
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Books Mentioned: Don’t Shoot the Dog – Karyn Pryor
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Previous guests on The Small Business Safari include Dale Cardwell, Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!
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If You Loved This Episode Try These!
• The Fighter for Truth and Finding the Good in Companies - Dale Cardwell
• AI Can Handle Your “Karen” Customer - Uzair Ahmed Is Transforming HVAC Customer Interactions
• From Wantrepreneur to Entrepreneur through Franchising Steve Miller
-----
Have any questions or comments? Connect with me here!
Value Ladder? – What is it? It involves offering something at a low cost to get the customer into your ecosystem, and then continually offering value and new offers that will increase their spend with you, as well as their perceived value. Brady turned his skill set of training animals into a business and is determining the right way to scale and provide a lifestyle and business that will work for him and the right customers. Brady gives great tips on how to train dogs, potbelly pigs, guinea pigs… you name it, he can train it. But what you really get out of this episode is learning from others how to scale your business and pivot offerings to see what will stick. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!
-----
GOLD NUGGETS:
(00:00) - Small Business Safari With Dog Expert
(05:30) - Transitioning to Small Business Ownership
(11:11) - Pivoting to Dog Trainer Entrepreneurship
(17:29) - Entrepreneurial Growth and Coaching Strategies
(25:48) - Types of Leadership in Dog Training
(38:43) - Entrepreneurship and Dog Training Business
(47:21) - Guinea Pig Fun
(51:18) - Training, Hot Tubs, & DIY Nightmares
-----
Brady’s Links:
Instagram | @nddogtraining
-----
Books Mentioned: Don’t Shoot the Dog – Karyn Pryor
-----
Previous guests on The Small Business Safari include Dale Cardwell, Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!
-----
If You Loved This Episode Try These!
• The Fighter for Truth and Finding the Good in Companies - Dale Cardwell
• AI Can Handle Your “Karen” Customer - Uzair Ahmed Is Transforming HVAC Customer Interactions
• From Wantrepreneur to Entrepreneur through Franchising Steve Miller
-----
Have any questions or comments? Connect with me here!
I don't know. Right, the AT&T service went out recently. Right, that was big news this morning. Mm-hmm, you saw that was a. That was a crusher right.
Speaker 2:So when you didn't have your cell phone, I literally had a guy say I'm in my house, the cell phones aren't working. I don't know if I should leave, I'm like they're gonna blow.
Speaker 3:You're having to get me right now right, right, right.
Speaker 2:No, yeah, you're going to work bro. Yeah, you know, download your schedule.
Speaker 3:This was an employee.
Speaker 2:Yeah, oh God welcome to the small business safari, where I help guide you to avoid those traps, pitfalls and dangers that lurk when navigating the wild world of small business ownership. I'll share those gold nuggets of information and invite guests to help accelerate your ascent to that mountaintop of success. It's a jungle out there, and I want to help you traverse through the levels of owning your own business that can get you bogged down and distract you from any your own personal and professional goals. So strap in adventure team and let's take a ride through the safari. Let's get rid of rocket roll Coming off this. He's fresh off. Watch the Daytona 500, man.
Speaker 2:I was like boogie boogie, boogie boogie, let's go racing. Didn't go this year, though. Well, and it's a good thing, because it rained out. You know what I'm, and that's why I was like this is the perfect year not to go. I did go on the charm life, chris, I really do, and so that's right. Instead of being there I was, I'll ski and have a little fun of the Rockies, playing it up a little bit. That's right, but it's all come crashing back to earth as we get into 2024, to date ourselves a little bit and think about the crazy world that we're about to get into.
Speaker 3:You have. No, that's your tumblr.
Speaker 2:Bourbon tends to be fuller these last couple of weeks it has been and I'm trying, and the sleep have gone less and less, unless I passed out, which I did after our last podcast, and my wife found me on the couch and said hey, and I'm like, oh my god, what time is it? She says nine. I said I gotta go to work. She was no 9 pm. So all right enough about me and my Completely not taking care of myself, because we have a guy on the podcast today, brady Fock, which is the dog trainer. I actually I'm so excited about this, I know. Actually Ellen was like, oh, this is gonna be a great episode. I'm like, why he says because finally, we're talking about somebody's not at home services, I know it's going to apply to all of our listeners. I'm like, all right, we're gonna give this a shot.
Speaker 3:There'll be people all around all continents, all galaxies that we reach, saying I got this nugget from a dog trainer.
Speaker 2:Right that I'm telling you what. That's where we're going. No pressure, brady. Yeah, don't worry. Yeah, he's, I know, and we'll drag it out. If you haven't checked out our YouTube channel, the small business afar, you can see. What I'm about to tell you guys is that Brady looks a lot like us, these young, very good-looking In shape, got a full head of hair. And then there's Chris and Alan, you know, which are the exact opposite. So here we go to these, the rose between two thorns, brady. Welcome to the show, my man.
Speaker 1:No, thank you guys so much for having me. I'm excited. Before we begin, I want to let your guests know. If you have a dog, great, we're gonna talk about how to get them to be better your dream dog. If you don't have a dog, we're gonna talk about other things too and we can take some leadership principles and some gratitude and some other perspectives out of there too. So I'm excited to serve and Help when your audience find some wins.
Speaker 3:So, brady, what I want to know just between you and me, are some of these techniques Applicable for me? Training Chris without him knowing like to sit or to pay attention, focus, stop talking that kind of thing. Can you help me with that?
Speaker 1:Have you ever seen the office? And you seen that episode with Jim and the light where you like? The Computer screen turns on and it gives him a piece of yeah, same thing. Drink hello, I'm back, he's already trained you, though with the bourbon. So yeah, watch yourself.
Speaker 2:I know right, but to go back to what Brady said, if you're a cat lover, you can still listen to this show, but just not for nothing. We're talking dog stuff here. Come on, because the dogs rule the world, baby. All right, now let's get back to this. Sorry, brady, this isn't a very interesting, unique and awesome niche, and one of the things we've always talked about is that it's far as you can, it's down, the better it is. As they say, the niches bring the riches. So how did you come up with this idea?
Speaker 1:You know, it came out of necessity. I I got my first puppy when I was about 22 years old and I grew up with dogs I'm the oldest of six and we had animals, but they were quite wild, like they would run away from home Almost daily. They would get into trash cans and some of them we had to let go to new homes because we just couldn't, we just didn't know what to do, you know?
Speaker 2:so I was so I was like I'm getting my own dog.
Speaker 1:I'm gonna teach him how not to pee in the house, I'm gonna teach him how to like be crate trained all these good things right. And just having that thought wasn't enough, because I bought him the best food and I let him sleep in my bed and I did all the things that my parents didn't do, but it didn't work. I remember I left For like maybe like two hours to go hang out with some friends later at night and I didn't. My dog wasn't crate trained. He would bark and we're in an apartment. So I just left him in my room, like how much trouble could he get into?
Speaker 1:And when I came back, I know right, there was a chunk of carpet missing. There was like four piles of poop and Like he got out and there was. I had like a father's day present. I was like in a box inside a box, inside a box, and he like tore through all the boxes and like got this bag and he ate. My favorite Tim Ferris tools of Titans book, which I had just got right, wasn't like the old book, it was like the brand new books that I just got.
Speaker 2:That's a big book to. Him is a prolific author and that is a big book to chew through, but this guy sounds a lot like my first employee.
Speaker 3:I Wish you had a video of that.
Speaker 2:He must have been having a big time, I mean seriously, if you would have had a camera on that. I mean you talking about whirling dervish like that Tasmanian devil, think whipping around.
Speaker 1:I Can't even imagine, man.
Speaker 1:He was yeah, but that was my rock bottom. That was like, okay, this. That was, he's like six months old. I was like I can't do this. I lost my deposit. Now, like that, if you're not paying for a trainer, you're paying for it in other ways. And so there was a thousand dollars gone, there was books gone, there was a father's day present gone and I was like, man, I'm gonna go find somewhere I can go learn from. And I kind of sparked me into finding Susan Garrett. She was interviewed by Tim Ferris and she's one of the top dog trainers in the game. She's a 30 plus time world agility champion and she's one with every dog that she's had, so it's not like you're just lucky with one dog. She's repeated it and I gave her thousands of dollars to learn and I've talked to her and been coached by her and I I started just getting my dog to a better place and as I did that, my friends and family started noticing.
Speaker 1:So now I started helping them for free and I was still working my. I was working at Apple at the time and I was working in and out, and so I was just working like normal jobs. And as I continued to do it, I was like, okay, this is cool. And I got into my first big-boy job and I was working for, like, this insurance company and it was the day after my birthday and they didn't even know it was my birthday.
Speaker 1:But business had been slow his right before. This is 2019 and I was the last one that they hired, so I was the first one that they let go. So they let me go, like the day after my birthday, and I was like, well, this sucks. They gave me a good chunk of severance and I was like, okay, well, this is the best time Better time than ever to start my own business. That's when I started like charging people $25 start and Then COVID hit and I pivoted to zoom lessons and now we're in a much better place. But that's kind of in my journey tonight trained service dogs to help out with like getting water bottles out the fridge. I worked at a farm animal refuge and I trained a potbelly pig, had a paint and she's raised over $10,000 for this nonprofit. By selling your paintings. I'm teaching my dog how to ride like a little skateboard. Right now there's so much stuff that you can do with it as long as you're creative. It's been a lot of fun.
Speaker 2:So he can train a potbelly pig to paint. I bet you can't train me to paint.
Speaker 3:You hire painters, don't you? I do, yeah, well, maybe I should start training. It's been tough labor market's been kind of tough lately yeah.
Speaker 2:Holy crap. Oh, my god, you're right. There's so much things to jump into. I mean I want to jump in and out. I mean, what's your favorite burger? No, I'm kidding. But oh, let's go back.
Speaker 1:Oh no, we can talk about that. What could? What's your favorite burger? I like to ask everyone this question. So now you asked it. It's just their independence, oh.
Speaker 2:I gotta have it. So here on the east coast we're at L and I are from Atlanta. I had just gotten back from Vegas a month ago and I had to go get an anelberg because I gotta get the cheeseburger.
Speaker 3:It's a double-double animal style, isn't it? Isn't that the order?
Speaker 2:I didn't do animal stuff.
Speaker 3:I don't know how you guys order.
Speaker 2:Yeah, I didn't, you know, you got animal styles.
Speaker 3:not on the menu, you say animal style and they throw like Paramelized onions and stuff on it. I can't remember. We were always hammered when we did it, but yeah, golf trips out sounds like one of our podcasts.
Speaker 1:Yeah, it's so you guys are grilled onion guys, then yeah, absolutely. I want to give you guys another secret, can I?
Speaker 3:please go teach a dog how to grill onions.
Speaker 1:Um, I love onions and so my burger. I do a whole grilled onion, so this isn't on the menu either. So you ask them to take the whole onion and they grill it fresh. It takes like eight minutes to like cook, so they throw it right on At the same time they're cooking the meat and you get a fresh, nice onion that's been grilled. Sometimes the grilled onions been sitting there for a little long, so it's like nice and fresh, and then I add some raw chopped onion too. Just give it a little bit of bite. Wow, spread only. So onions and spread really there you go.
Speaker 2:You picked up a nugget. If you're in the west coast going in and out, you can either go animal style or get a whole grilled onion. Either way, I'm doing both when I go back? Yeah, well, because why just get one again? Not trained? Uh, not trained at all. All right so you started.
Speaker 2:Uh, so you were, you did. This is what we talk about a lot in the transition of getting into small business and business for yourself. Sometimes it's forced upon you, sometimes it's a choice. Uh, sometimes, yeah, you just it falls in your lap. You're like, oh my god, what happened? So forced choice and it fell in your lap. In your case, it was like all right now what you're like Well, let's see, the last company that I got hired by fired me. So so, like a birthday on my birthday corporate. Oh my god, they're so possible. We won't. We won't talk about that insurance company. They're not getting sponsored on this podcast because I have great you know.
Speaker 2:So did you have a business plan? Was this one of those things like, well, I don't know what else to do and I like and train something, so, uh, hey, for 25 bucks an hour or whatever you did, did you have a plan?
Speaker 1:No, I was just kind of going into it like I had a plan for like what I want to train, but not like how to grow my business. And, as I've been doing this, this my sixth year now Now that's becoming even more and more important, especially to continue growing and Build the legacy that I want to build. But none of that was even a thought at the time. It was just like what can I do to make some money? And this is a lot of fun, and I have a dog, so I might as well give him a lot of time.
Speaker 2:All right, so that's the beginning out of necessity, you start building it, and I think this is what's going to be some really interesting Conversation for everybody. Is that six years into it? How many people do you have working for you, or is it just you?
Speaker 1:It's me and my girlfriend. She helps me schedule and, like, stay organized with a lot of things. But right now I've switched my model because at first I was just doing a bunch of one-on-one appointments, or I would take your dog for two weeks and I would train them, but now I'm selling more of a process. So it's a three month process. 90 days give me time to do a lot more with the person and make sure it's ingrained more in them and that the person is actually transforming to become a dog trainer, rather than, like me, training their dog for them and giving them back. And then they're like, okay, this is cool, they're better, but like, how do I keep going with this thing?
Speaker 2:So so I love that pivot that and I think I've hopefully ever is picking up that nuance he just said is that I realized that I could. I could train dogs between now and when I retire and he's a lot longer away from retirement or to scale and to figure out a way to better monetize my situation. I could start to teach people how to train dogs and people would probably buy that service. So you're putting that out there. Tell us, how are you doing it? Are you doing it through educational classes? Are you doing webinars? You have them out there where people sign into it and then sign up for your service for 30 days or 90 days or whatever that was.
Speaker 1:Yeah, man, I do a little bit of everything. I'm posting my stuff on social media and I have little calls to action in there like send me a DM, like right now, if anyone's listening they're interested in training the dogs and me at the end for dog training at ND dog training, and I'll get back to you. I'll share a little free PDF with you to how to get started Right. And then I've also ran spent a lot of money on Facebook ads. Google ads have been a little bit better once I paid someone to help me get those dialed in. And then I love people so I meet people out and about organically a lot of the time. So I'm taking dogs to different places and parks and people a lot of the time stop me and they're like what?
Speaker 2:are you doing?
Speaker 1:And then I'm like well, I'm a little bit busy right now I can't talk to you too much, but here's my card and I'll give you a call after. So I meet a lot of people around town in Austin.
Speaker 2:And so that's right. He's out of Austin, Texas. If you got a dog and it is ripping stuff up, taking down puppies, taking down tissue paper, he is that dog. Then you got to, you got to hook up with Brady in Austin. That's ND. That's that's Nancy. David dog and Instagram, right? No underscore, right.
Speaker 1:No underscore Nancy. David dog training.
Speaker 3:Yep, so you're the quintessential solopreneur and now you've got a system. You sort of backed into a business plan and I roped your girlfriend into this, and so the two of you, you know she's maximizing your schedule.
Speaker 2:Yeah, my wife has never been in my business, my friend, but that's a whole different. We're not. That's not this pop. Do you get that?
Speaker 3:from the first Godfather Don't ever ask me about my business, kate. So but where you're at right now is, in order to make more money, you either have to somehow invent more time, or you have to get more efficient, or you have to charge more money, and that's kind of it, or you somehow start bringing on people that you can teach to be trainers like you. So is that kind of where you're at right now.
Speaker 1:Yeah, the goal now for this year is to buy some land and start building a dog training facility and have more of a home base and be able to, from there, have more people come to me instead of me driving all over Austin, and start training more people to become dog trainers. I love that.
Speaker 3:You don't get paid for windshield time either.
Speaker 2:No, yeah, I love this idea Again, great pivot. So you're building on your skill base and your knowledge set, taking that knowledge set and being able to multiply it back to Allen's point, which was a good plan. I know I know we keep score here, Brady.
Speaker 3:He thinks that one and nothing right now.
Speaker 2:Well, we'll get there. There's plenty of time left and that's all the time we have, but don't wait. Thank you for calling today, Brady. No, but so finding that plan. We have a score counter on top. We actually have one week. You know what Brady gold nugget? He just dropped one for me, yeah right.
Speaker 3:We wouldn't even say anything. We'll just turn around and just make them work. You can check Mark's.
Speaker 1:All right, and then we've got a shot.
Speaker 2:Because I think, if you think about again maximizing your time and charging more, can you charge more for one dog, for a really affluent person, or can you charge more for one person who wants to train other dogs and maybe we don't have that affluent person? I would say, if I'm investing in myself, I would pay thousands of dollars to be trained by Brady the dog whisperer, to have me go out there and train my own people and train my own dog. I learned that. I think that's where the money's at, yeah.
Speaker 3:I don't know. I don't know if I were a fat cat like Chris. I think I just want Brady to train my dog and give it back to me.
Speaker 2:I don't like little dogs. No little dogs.
Speaker 3:You don't like them In the asses. Big dogs are big dogs easier to train than little dogs, because little dogs aren't very smart.
Speaker 1:I forgot to do my preframe. Normally I tell this at the beginning of every episode, but the average dog and that's little dogs or big dogs or Chihuahuas or Border Collies the average dog can learn 165 words. That's most likely more than most people's dogs know, and I have a pretty good feeling your dog can learn like 20 or 30 more words quite easily if you just knew the right sequence to teach them this thing. And there's dogs out there who know thousands of words too.
Speaker 2:Really. That's like 980 more than me.
Speaker 1:And like I have two guinea pigs behind me you can't see them, but I started training these guys to do little tricks too, so like guinea pigs.
Speaker 2:Did you just say, dude, you got to bring one on? Yeah, I mean, I don't care about podcasts. Some of you guys are driving around the car listening to stuff. We'll describe it Well. It's your chance to do play by play. I could do guinea pigs. That would be awesome. I've always wanted to be a play by play, guinea pig Sports guy. My dream was to be a sports announcer over guinea pig Olympics. I've always. I'm now sharing it with you, ellen. So here we go, bucket list a cheed. This is so cool. All right, so we'll do guinea pig Olympics at the end. So I okay Again, you're putting this all together, but this takes a lot of time and effort as well. Right? So your primary in your core business as a solopreneur is to go out there and make money for yourself training people to train dogs or training dogs. And now you're like but now on the side, my side hustle is I'm going to go find a piece of land. I got to put together a program.
Speaker 3:Probably need to get an investor.
Speaker 2:Uh-oh, are you getting an investor?
Speaker 1:Uh, I have some people in mind. We haven't locked down anything yet. We're still doing some research. I take applications all the time. I like working with people that I'm cool with, so yeah, that's a good rule to live by.
Speaker 2:I'll tell you what. Yeah, I should have learned that one a long time ago, because I'll do anything to anybody here in the handyman business here in Atlanta. So, um, and sometimes we don't deal with people who are very cool or very easy to work with, but that's what happens when you work with people in their homes. But this scaling idea here, it must be fun and exciting for you and actually I can tell already in your eyes it is this, is you're like I'm jazzed about this?
Speaker 1:Yeah, yeah, no, most definitely, and I paid $6,000 to join a speaking program to start building my voice. I could do more podcast and I have my first um live virtual event in March that I'm gonna speak to like parents and educators and stuff like that. So, uh, that's a lot of fun for me too. But I did realize, as I'm building out my value ladder, like I could just help someone train the regular dog right, no value ladder big word.
Speaker 2:Yeah.
Speaker 3:Big word. I'm writing that down. All right, you may have to unpack that for people who aren't very smart like me. Brady, what is a value ladder?
Speaker 1:A value ladder is this idea that a lot of the times, people are going to come in at your lowest offer. So like I have free PDFs or like a $7 potty training guide and I even have an online program myself for $49. And so that's like the bottom market to get to know me and see if you know, like or trust me. And as we continue there we go. Love that I got fired up.
Speaker 2:I love that. That's one of my mantras. All right, keep going.
Speaker 1:Yeah. So, moving up the ladder, we could do like an all-out cart, like a two week board and train or like four in-person lessons, where some people have already trained with me. They're like I just want four more lessons, brady, and like that's cool, that's like $400 bucks, $500 bucks. So like that's there. And then, as we keep moving on, if you want, like your dream dog, that's going to take us three months of like consistent practice going to public places, going, working through distractions and obstacles. That's my next step. That's $2,500. After your dream dog, some people need emotional support animals or therapy dogs. So that would be the next step for someone, which would be $4,500.
Speaker 3:And you're like, I do like $2,500. Yeah, you do I still want them on the plane with me. What about that emotional?
Speaker 2:support peacock. Did you ever hear about?
Speaker 3:that?
Speaker 2:Yeah, that's my favorite one All right, so but back to the value there. That is awesome, what you just talked about. People come in at the lowest offer. You get a $49.95 offer, but you go all the way up to dream dog at $2,500 and then emotional support that is a genius move.
Speaker 3:So when somebody reaches it out to you, do you just walk them through the various rungs of the ladder or do you just catch them on the lowest rung and then, once they get sort of hooked on your process, then you let them know what else they can do.
Speaker 1:It's kind of funny. It depends where they find me. If you find me on social media, normally you'll get started on like the lower stuff. But if I'm running my Google ads, if you're desperate and like you just got a puppy and you're like, oh, I need help now, and you message me. A lot of people message me if, like service dog training, like I want my dog to be a service dog, and I was like, okay, that's cool, that's more of an application process because I don't want to be the guy that's putting out tons of service dogs and like ruins the whole industry. So from there I'm like, okay, what do you actually really need? Maybe need more of like an emotional support to pride therapy for you If you do get really bad anxiety and you want to take your dog more places, or you just want a dog who can be calm around the house, that you can play some games with.
Speaker 1:They'll catch the ball and come back to you. What is it that you actually really need? Right now? Most of the time, people just need potty training and crate training and just to be able to chill. They don't need a service dog level.
Speaker 2:Back to sales in 2024. And Alan, I'm gonna say that's two. Now You're right, he is way, way cooler than I thought he'd be. I mean, actually I thought that the dogs up. But the business side. That's how sales work in 2024. What do people want? Serve the people. Then you find out what to do.
Speaker 3:Don't start a little problem. Meet them where they are thinking. Yeah, Thank you. Basically.
Speaker 2:I'm going to give you one Thank you. I said that before.
Speaker 3:That's awesome.
Speaker 2:Yeah, well, I'm down two to one.
Speaker 1:I'm being fair.
Speaker 2:I'm being fair, but that's a long game.
Speaker 1:I need a tracker.
Speaker 2:I know Two one, two one, so, but I think, brady Bay, you are so on to that. There's so many great things about what you're saying. You can tell that if it's not ingrained in what who you are, you're definitely getting the coaching to help, and so that's where I wanted to pivot for a sec. You talked about Susan Garrett in the very beginning. Have you brought her back in to come back and re-coach and help you again to build your business?
Speaker 1:No, that's one thing. I want to pay for her inner circle and have even closer proximity to her so I can start building more. But a lot of stuff I've gotten from her she has her own online programs and the dog training stuff and this kind of stuff. I've paid other coaches. I got my big Tony Robbins guy and I paid other coaches to help me get my business right.
Speaker 2:So that's where I wanted to get at, because we always we've talked about this on a number of podcasts when to get coaching help, when not to. When to ask for help, when not to. It sounds like Brady's investing not only in himself, but in the future by asking other people how to do this better than him. So who have been some of your best coaches here as of late?
Speaker 1:As of late I'm part of. There's a guy his name is Nick Santanistoso. He has no legs, one arm. He's on Instagram, he's spoken on Tony Robbins stages, but I'm part of his inner circle and mastermind and he's helped me exponentially with getting my value ladder. He was actually the one who gave me the idea. He's like you should train other dog trainers because I can charge $7,500 for a service dog, but I can start off at $10,000 for someone who's already making $50,000. Like, let me show you how to make $100,000. So now it's like wow, there's really a net profit of $40,000 for them and it's a much better deal. And then, even further, I have plans of doing yeah, like portable dog training facilities, so you can just like drop them and anyone can just pick it up and start their own dog training facility anywhere.
Speaker 2:That smells like franchise, it does help.
Speaker 1:You like that, didn't you?
Speaker 2:Ah, two, two, we're back in it, baby. I knew I told you I love those ideas all across the board and that's where people who are not in our day-to-day when they come in and help us. And I've had coaching over the years as well and I'm starting to look for another coaching opportunity. I'm also part of a monthly mastermind. Therapy doesn't count towards coaching Chris. Well then, I haven't had any coaches. I've had a lot of therapists, but don't worry.
Speaker 1:I think it counts. If your mind's not right, you can't do anything long term. Thank you, right Thank you, chris Brady, I'm down, I'm laughing.
Speaker 2:Oh my gosh, we got a third player in the game and now it's two, two one, two, two one. Oh, brady's feeling like hey, he's like you know what I could do this he's actually got two with the value you guys think you got your podcast. Listen to mine, I'm better. Hang on, Brady, Don't you steal our show. All right, back to us.
Speaker 1:I mean Brady damn it, you guys are brilliant. I tried hosting and it's totally different being a host than a guest, so it's a skill unto its own.
Speaker 3:It is Burman helps. Having a friend helps Always, I've said.
Speaker 2:I tried to do one of the podcasts on my own and it failed miserably. I was like, because I'm trying to do it all, keep track of the time, ask the right questions, and then nobody would sit there going hey, be funny, Chris, I can't. I could do an answer with myself.
Speaker 1:I was crazy.
Speaker 2:I know, actually, you should see me in my office during the day when I met my office. Yes, but all right back to this, you should see me training dogs.
Speaker 1:I'll like a lot of dogs bark when you knock, so I'll like knock at the own door and I'll be like, hey, how you do it. You look so good man. I'll like talk to myself and I'll change my voice. So they're like what's going on? Long conversations.
Speaker 2:Oh, I love this. It's all part of the dog training process, so you actually have to tell them, you have to get in character and when so you answer the door. You need to be one and but you got to understand where's your motivation, where are you coming from when you're answering the door, so you can change your. That's what we do in this concept.
Speaker 1:I love this, although they see right through you. The dogs are like that's a lie. No one's there. I'm sorry. I feel like I've changed my voice and they'll be like who's that?
Speaker 2:Dude, this is genius stuff.
Speaker 1:Got him again.
Speaker 2:So in this niche market, you've worked with coaches and I love the idea that you've done this, as you've done your competitive research. Who else is out there doing something that you're doing and you don't have to name?
Speaker 3:a name.
Speaker 2:I mean again, because we don't get them every time, screw them. But I mean it's got other other people doing what you're doing.
Speaker 1:It's really interesting. There's different types of dog training. So I think the three types of leadership you got people who lead with like fear or intimidation, and then you got bribes or incentives. Oh, those are kind of fun too.
Speaker 3:I found out I was in a podcast. Why did bubbles just come up and you said let's screen the address you're missing it.
Speaker 2:I did see that Bribes and incentives. I saw that I was. I was writing this down. I'm looking up and I see confetti flying, Like what the hell's going on.
Speaker 3:Yeah, I only had one.
Speaker 2:Oh, balloons baby.
Speaker 1:I was on another podcast and it happened and I was like I've been hacked. What's happening? And then I figured I was just an iOS update, so then I figured out how to use them, but still sometimes they get me. That's funny.
Speaker 3:I'm still, I'm still. Are we talking about?
Speaker 2:I don't even know, because he's got me, so I'm trained. Yeah, I'm more balloons, right.
Speaker 3:So it's a lot of your spots going up. Where's my tree? Allen the F Skinner?
Speaker 2:All right. So no, you said leadership bribery, and what was an?
Speaker 1:I'm sure. Oh yeah, those are the holes and assholes.
Speaker 2:That's intimidation.
Speaker 1:Right. And then growth and inspiration. So most people you can think of a leader who use fear to inspire you. Right, it is like do this or you're going to get the belt At least it was my childhood. And then you got people who bribe you and they're like, hey, I got ice cream. But then the challenge is next time I'm like I want chocolate syrup too, like I don't just want the ice cream. So, like incentives, go down a slippery slope. And then, finally, I'm sure you've had a teacher who just inspires you to do the hard things and to grow and go get more information and just to persevere. And that is the last type of leadership of what I time to aim for.
Speaker 1:So, with dog trainers all around, there's dog trainers in each category. And then you got dog trainers who sell like online programs to do in-person stuff. And then you got like big celebrity dog trainers. And then you even got like movie dog trainers two people who just train dogs around sets or other animals. A little side note I was in Cancun last week and they have, I know, right, you see Chris Over for a wedding.
Speaker 3:You know what? I went there too.
Speaker 2:You might drop me. No, I was not there in Cancun, oh.
Speaker 3:He was the one running through the waves in a speedo that he shouldn't have been wearing With my ganja. What?
Speaker 1:I was drunk. I was there for a wedding. It was wild.
Speaker 2:Oh, all right, so back to Cancun, and I was not there. No, I'm just afraid I'm going to Cancun. He was there last week, because now it's 2-2-2. He's been to Cancun we have not been there this.
Speaker 3:I mean the last three months, no geez. Anyway, all right back.
Speaker 1:So they have these Falcon trainers and this guy was just chilling with a Falcon on his arm and I was like, oh, I got to talk to this guy because, like I'm a dog trainer, but he's in Spanish Look at my girlfriend's Colombian. I was like, can you talk to him for me please? I was like what are you doing? And they train this Falcon to go chase off all the other birds around, and so they'll let the Falcon go, It'll go chase down the birds and it'll come right back to him.
Speaker 1:And the way that they did that is they tied a string around its leg so the bird couldn't fly away and then they gave it lots of treats on his arm. So then the bird is like, oh, this is home and this is where I get a lot of good stuff. So it just starts after. They said it trained them for about three months. So a fly off, chase away the birds, come back, gets a little treat, and then they just stand there for hours just doing that all day long. I was like that's a whole other category I never even thought of.
Speaker 2:I'm still thinking about that one right now. It's cool. Actually, falconry is cool, not that I've ever wanted to fly back at me.
Speaker 3:This is a resort that has falcon ears. Is that what they're called? To keep the? Is that the phrase the falcon ears? And they're keeping the bad birds away from the tourists. Like Chris, you don't want to be annoyed by birds.
Speaker 2:That's what I want. Well, if I'm going to Paradise, can all the riffraff please go away. Thank you, except the guys who are lucky. Keep the people away from me, except the guy with the. I got you.
Speaker 3:I'm still stuck on 165 words a dog can learn, that is, I can even think of 165 words I would want a dog to know. But what are some of the things that we would not normally know that you could teach a dog to do? Like you know, pigs paint things like that. But like an average, reasonably well trained, you train somebody to train a dog. What are some things that they can do that most people wouldn't know that they could do?
Speaker 1:Yeah, one of the fun ones. If you go on like TikTok or Instagram, there's Bunny the talking dog and there's dogs who just have buttons. And they have dozens and dozens of buttons right and they have actually shown their dog forming like complete sentences, like my tummy hurts and like then the dog goes and throws up and it's like what is happening right now. So basic ones are just like if, like I have four buttons that I normally teach, one of them is bedtime, so, like if I hit the bedtime button, it's like, okay, we're going to bed, we're taking a nap. One is train, so I kind of put them in the state of like, okay, we're going to learn right now, so get ready, we're going to learn something.
Speaker 1:Another one is play. So it's just like, okay, you're free, you can do whatever you want. It's just like go be a dog and then the other one's potty, and that's like I have to go pee. Right, it's very helpful for your dog to tell you they have to go pee so you can open the door from let them out. So that's where I start. But you could have buttons for walk, for cuddle, for when you say button what do you?
Speaker 3:mean button.
Speaker 1:Like you know that, like that was easy. You know the buttons that talk.
Speaker 3:Yeah, easy, easy, easy easy. That was easy.
Speaker 1:So there's buttons like that, but you can just talk into it and be like potty, and then you press it and I'll say potty, so you could program to say whatever you want. So you I'll talk in buttons.
Speaker 2:He actually just broke the show.
Speaker 3:You know what?
Speaker 2:everybody's you're driving the car you're walking, you're doing whatever you're doing, listen to us. He just broke the show because we're like At the point.
Speaker 3:So does the dog come and punch the button that says potty yeah.
Speaker 2:Dude, how cool is that? That is ridiculous. I think I'm going to get some of these things. I'm going to do that. So some of my employees are becoming to go. Chris needs food. Playtime for Chris. Yeah, chris is mad. Everybody run.
Speaker 1:That's a funny one. That's more like a warning to them. You're able to train them to where I think you press a button and then you're. Someone comes in and the hands feel a Snickers bar and they're like you're not the same.
Speaker 2:That's exactly what that would be it. Chris needs Snickers, he don't need food.
Speaker 3:So people that are high enough up on the value ladder go home with a certain amount of buttons that the dog? Either you can press the button or the dog can press the button and you can communicate with each other that way? Is that what I'm hearing?
Speaker 1:Yeah, at first I start pressing the button, so the dog has no idea what's happening at first. And it's the same thing. Right, it's just an association. So our brains do this naturally all the time for all sorts of stuff. Right, it's something we're to I don't know. Right, the AT&T service went out recently. Right, that was big news this morning. You saw that that was a crusher right so when you didn't have your cell phone.
Speaker 2:I literally had a guy say I'm in my house, the cell phones aren't working. I don't know if I should leave.
Speaker 3:I'm like they're going to blow up. You're having a hit me right now right, right, you know.
Speaker 2:yeah, you're going to work bro. Yeah, you know, download your schedule.
Speaker 3:This was an employee, yeah.
Speaker 2:Oh God, yeah, I think he was. He actually was joking. He was joking, no, no, no. Kidding aside, he was joking, but all right, so go back to this right. We lost that major functionality. Now what?
Speaker 1:So you already demonstrated for me, right? His association was I don't have a phone, I can't go to work. Like I don't got GPS, I can't get to work now. Or sometimes people are like I don't have a, or like the phone service went out. It was a hacker, right. And now some people are like, oh, there's a big hacking thing. And then some people are like, oh, it's the solar flares, it's the sun, right, because the sun's acting up right now too, as it does, as it always has, and it's flipping its poles.
Speaker 1:So people create associations through like this means this. Who knows what it means right now. Like we got to do a little bit more due diligence to find out what exactly was the cause. But our brains are always looking for what does this mean? We're always searching for meaning. You're just searching for meaning when you see me, right, is he cool? Is he not cool? And we get along every night. So your brain is always focusing for meaning.
Speaker 1:So for the dog I show him this button means we're going to train. You're going to get a lot of good treats right now. So when I press this button, you should go into a state of focus, right? And then I also sync up smells to it. So I have essential oils and so I'll spray a smell. So I'll use the olfactory, which is the strongest for dogs. It's really powerful for humans too. I don't know if you can remember like your mom's cooking or your favorite meal. Most of the time you can like smell or taste that. Or if you were to think of a lemon, you can like get the sour taste. You may even start drooling. Right now, all these things are classically Pavlonian associated, and I do the same thing with the button.
Speaker 1:So at first, when I'm training potty right, the first, like two, three days I just press the button. Or sometimes I use bells. Both of them are good and I'll just do it. Right, I'll just hit the bells. We'll go out to go potty. After three, four days the dog's like oh okay, every time we go potty those are hit. And then I'll stand by the door after doing it for about a week and I'll be like what do you think you want to go outside? And they're like yeah, what do I got to do with go outside. And then they'll like hit the buttons, or they'll press the button with their paw or hit the bells with their nose and it's like you're right, let's go outside. And then they're like, oh, and then they get real smart and then they'll start using it for potty. And then they're like, no, I just want to go outside right now. So then they'll ring it to go outside and that's like a whole nother part of training, but that's like the association part of it.
Speaker 3:So when they press the button it actually says potty or something yeah. Okay, have you ever messed around by switching up the buttons just to see what they do? Do they really know the buttons?
Speaker 2:Yeah, ellen would not be a good dog. Oh, come on, let's call it like it is. You can't screw with the dog's mind, man.
Speaker 3:I want to see the look on a dog's face when he's like oh no, no, I meant potty. So, did they actually learn the location of the button or did they learn the word? That's what I want to know.
Speaker 1:That's a great question. I can definitely dive into that for you.
Speaker 2:Damn it, but still hey. Three, two, two. You and I are tight. We're in last place right now, Brady.
Speaker 1:All right.
Speaker 2:So answer that question for Ellen dog trainer.
Speaker 1:At first I do use locations to help give them extra little bit of help. But then I got to do like a kind of like a pump fake in basketball, right. So sometimes I'll, as I'm training them, I'll say, instead of their word I'll say banana, or I'll say hopscotch, and I'm like are you listening right now? I mean, it's the same thing with the buttons, right. So when they're pressing the buttons, sometimes I do change it, like one time I was like bitch, I got to go potty and so, like the button would say that it was still next to the door. So they're like okay, this is the one I hit to go potty, right, dude that's how I'm training my dog.
Speaker 2:I love that one. Hey asshole, open the door. You know what I'm in. You know what I'm jumping. Actually, you're talking my language. My friend, you want me to crap inside or outside? Oh, I got it. How about some affidavit bits?
Speaker 3:That's how I treat my kids Too better dad. You can see having the family conversation. We're going to go to this new system buttons.
Speaker 2:My kids? Just bunch of buttons. So my kids are 25 and 22. But if I had that at the dinner table, dad this food sucks, oh dad.
Speaker 3:No more leftovers.
Speaker 2:Dad, I don't want to go to bed, dad.
Speaker 1:I'm like push it back.
Speaker 2:Shut up, shut up.
Speaker 3:You just got one button. Don't bother, I got one button, leave me alone, shut up.
Speaker 2:Shut up Because I said so. That's the second button.
Speaker 3:Oh, my God. Oh, poor Brady. I was like you know. I had to go in this circuit.
Speaker 2:I got to be in other podcasts. People are going to get my name out there and I got to listen to these two idiots talking about pushing buttons. All right, let's keep going, shall we? Let's? All right, brady, we're coming to the end, so let's talk a little bit more about what you're thinking. So here we are at 2024, not just we're time stamping it. Where do you want to be in a year? What do you want to do? What do you want people to know about you?
Speaker 1:Yeah, in a year I we have this dog facility built and we're starting to build out these portable dog training facilities which we're going to have one drop in our backyard here in the next few months, because that's what my girlfriend does for living. She builds out these things but they make them like super secret, squirrel, safe for like the Air Force and the Navy and stuff. So no, listen in or penetrate it, just in like shipping containers, right. Or she does it in like modular building and stuff. But I was like, okay, that'd be really cool just to take this idea and you don't need permits for those either, so you could literally drop them anywhere. And continuing building this out and to have like the prototype already done and finding people to sell those two and hiring maybe some like I could do the sales too.
Speaker 1:I like sales, but some higher end sales people to start taking over that part of my business, because I'm more of the artist in it than anything. Like I love training the dogs and I love teaching the people. And then sales I've done sales my whole life but I really like to outsource that to other people. So, yeah, so having this franchise opportunity continuing being built by the end of this year. So I got my goals right here begin construction on dog boarding, daycare and grooming center, begin construction on dog training center, make over $150,000 from dog training and speaking engagements and then fill out my schedule, my big ass calendar for 2024, which I already did that one, you know that's the biggest calendar.
Speaker 2:Oh, look at your big ass calendar he's getting Jess Seitzler in on this one now.
Speaker 1:It's one of our.
Speaker 2:Atlanta homeboys.
Speaker 3:Yeah.
Speaker 2:You get your big ass calendar. I like it. So it was too big for my office. No, I'm kidding, but no, I love that. So I love what you just talked about.
Speaker 2:You know, once I sell the portable dog training, he actually hit on this, you know. You gotta know what you're good at and your strengths are, especially when you're trying to scale. And in the beginning we have to sell ourselves because you're always selling, man. You go back to the, you go back to the boiler room. Always be closing ABC, man, always be closing Ben Affleck, right, blah, blah, blah.
Speaker 2:You have to in the beginning because that's our job, right, especially at entrepreneurs, solar panniers, because cash is king and the only one who's gonna sell you is you. You always have to be selling. And again, if you're in high school and you don't even wanna be an entrepreneur, I went back I was talking to, I talked to high school students every year. The part of this is that you always have to understand you gotta be selling, even if you don't think you like yourself. You've got to always be selling. If it seems dirty, you always are selling yourself. So I love what he's talking about, but he's like I don't wanna do that. I wanna get the artistry. I wanna do this, I wanna do that. I'm gonna have other people sell it. He's a good product to sell, man, I mean.
Speaker 3:I know it makes me think maybe it's more for licensing than franchising Could be.
Speaker 2:So you're talking to a guy who Alan, by the way, who's done a lot of franchise support work and he's been in one, he's managed one, he's gotten out. Now he's a commercial real estate here in Atlanta. So if you need any commercial real estate here in Atlanta, that's Alan Wyatt. Again, we'll push him in the details, but I'm sorry, it's about Brady.
Speaker 3:It is about Brady. I'm so sorry that I hijacked it from you for 12 seconds. Oh my.
Speaker 2:God, he does this every time. Brady, oh my God, it's always about you All right, go back to me please, I mean. Brady, I need a button Shut up.
Speaker 1:It was funny. You were talking about high school students and entrepreneurs when I was like my first or second year and I only I don't even have my bachelor's or my associate's degree. I'm like three classes away from it, couldn't have passed Spanish. I got a Spanish girlfriend. Better move my brain, that's worth credit.
Speaker 2:No way better. Move my friend Way better. I learned a lot more Spanish that way. I know a lot of Spanish.
Speaker 1:All the necessities, exactly All the right words. This teacher I was with. He was saying that the best entrepreneurs are the D or F students. Because, yeah, I know right.
Speaker 2:No, I just heard this yesterday. Am I mastermind? Oh really, the A students go to the best school, best companies, right. The B's go to the ones who, of course, Chris and Alan were in an enterprise Accenture right, we wanted to be. But C students, you're not worthless. What it shows them is that they become entrepreneurs, and the B students end up going to work for the C's or the A's. So, my friend, they're coming to work for you. And so every time you show up and go, hey, B student, hit this button, I work for you. I work for you. I'm sorry, you want to be a servant leader, I get it, but come on, it's kind of fun. Everyone's way to say that.
Speaker 1:Oh no, that's great. You're always selling. If you got D grades, your parents are pissed. You got to find a way to get them not pissed. That you say you got to sell them.
Speaker 2:Nice call, see again. But he just said this. Yesterday we were in my mastermind group. The guy was explaining that and I was like that is so genius that the C students are told, hey, you guys are worthless, you know what to do. And they're like well, I can't go work for anybody because I can go to an In and Out Burger and flip burgers all my life. I can go to Apple and be an Apple store specialist or whatever the hell they call me, or I can go start my own business, which, by the way, bre just did, and he's about to kick the shit out of this.
Speaker 3:It was actually interesting. At Enterprise there was a bit of a kerfuffle a number of decades ago where our COO and I can't remember if it was on CNN or if it was in Fortune Magazine said we like to hire from the bottom of the graduating class and it kind of upset those of us that were working there. But what he was saying is is we want people who are well-rounded, we want people who are in the fraternities and the sororities and that they probably had a little more fun in college rather than focusing, just because they can talk to a lot of people and they have natural leadership skills and all those things that come from not being laser focused and top of the class.
Speaker 2:So, again, niches bring the riches. You're like, hey, I gotta have focus when you're an entrepreneur and Alan, you said it earlier, right, you only have so much time. What's the one thing we all have in common with billionaires and people who are broke? We only have a commodity of time and you have to learn how to multitask. And we don't teach that in schools and you and I have talked about that over and over with the kids that we've met, cause we also do a class with some people who are aspiring entrepreneurs and talk to them about it is that you've got to learn to maximize your time and your effort and your network right, so big, yeah, our skills are going away Cause you got AI and everything to help you with this, and I need soft EQ, emotional intelligence, skills to connect with people.
Speaker 1:That's the only way you can keep going forward. Ai is taking over so many things. You need like one person to do five people's jobs now.
Speaker 3:I use it all the time. I'm gonna have my robots emotionally connect with your robot.
Speaker 2:Yeah, we'll connect. Actually, I'm doing the paid GPT thing, by the way, I really am. I actually had it write me a little line of code for Excel so I could macro something, and it worked. Wow, actually I did the same thing, I went wow, I mean you're talking to an old guy man. I started on Lotus123, then Quattropro and then eventually to Excel, because I was an engineer as a kid and as a kid I thought I was an adult then.
Speaker 1:I'm still not. No, you're still a kid. Stay a kid Mentally. I have a Rugrats sweatshirt. I stay a kid forever.
Speaker 2:I love it. All right, man, I hate to do this, but we have got to go. You know what I want. It already gone by. But you know what? I don't think this is the last time we're gonna talk to Brady. No, I wanna find out what happens next. Hell, yeah, I wanna. I know one of those push button things, and you know what. I might have somebody here in Atlanta who might be one of your test franchise. We'll talk about this. I still gotta find a guinea pig for us to show.
Speaker 2:Oh yeah, you gotta show us the guinea pig before we go, man yeah.
Speaker 1:Let me go get one of them.
Speaker 2:Oh, my God, we're going real. He's never done this on another podcast. Ladies and gentlemen, I haven't. We have a chance, I haven't. All right, here we go. And so he's picking up the guinea pig and the guinea pig's out.
Speaker 3:Sorry, what's the guinea pig's name?
Speaker 2:We're gonna call the guinea pig. Give me a name Frank, frank, this one's Joy, oh it's Joy. Look at Frank, it's Joy, my friend. And here comes Joy. Joy is a special breed of guinea pig. Oh, look at the little baby doll. Oh, my God.
Speaker 3:This is just my friends, All right. What can Joy do? Yeah?
Speaker 1:She can follow around a little target stick, but I don't have it in here right now. That's all right. Yeah, we'll do it, play by play.
Speaker 2:So actually, what he has, ladies and gentlemen, is he has all 10 Decathlon events set up behind him. And here goes Joy going around together. That's Jibba, oh my God. A triple Lindy, oh my God. And here she comes.
Speaker 1:Can you hear?
Speaker 2:him. Joy is the best. Oh my God, that's the cutest little thing.
Speaker 1:That is super so they've learned when I crinkle this bag is they're about to get fed, so they start going crazy. They start chirping really loud. I can hear them, I can hear her chirping now yeah. Anytime we move any bag, then they start chirping, so they are always keeping fed.
Speaker 2:Uh-oh.
Speaker 1:But I know right which isn't ideal. So now I'll knock.
Speaker 2:Is she quieted down oh?
Speaker 3:my God.
Speaker 1:But now I knock, so then they know that I'm actually gonna give them food, I'm gonna give them some hay, oh, oh my God, this is so cute. But yeah, there's lots of fun things.
Speaker 3:You can see that they're awesome.
Speaker 2:They are awesome, they're super cute. All right, you know what? Why do we do this, alan? This is why we podcast.
Speaker 3:You just need a guinea pig support animal, chris, that would be the best if I came in through.
Speaker 2:Could you see me in the airport With your boys going to Vegas with your guinea?
Speaker 3:pig we're going to.
Speaker 2:Vegas. I'm rolling in Big Daddy's style. I got my big old Elvis glasses on with my fake hair. No, I don't do fake hair, by the way, I let it go, I get it, it's good, and I come in. I'm like guys got my guinea pig. What's his name? It's her. Her name is Joy, but watch what Joy can do. And then Joy comes out and just gets all fricking ninja and I'm like can I do that?
Speaker 1:Like going in between your legs. Yeah, attacking people when you want them to. No, that's my sense of humor. No, I want you to do a Falcon, though That'd be cool too.
Speaker 2:Actually, if that sucker started flying back at me, I don't think I could have my arms sitting there. They'd have to blindfold me Because I'd be going yeah right, you got your arm out. I mean, seriously, dude, he's flying at you. I mean, it's a Falcon flying right at you, a bird of killing and destruction. I would be like, boom, I'm in the sand so fast, my white ass sitting there and he's pecking it and just killing it. That, that, that, okay. Should we ask the final four questions? I think we should.
Speaker 3:I think we really got off the rails on this one.
Speaker 2:I don't know if we can get back to that. All right, brady, you've obviously you use coaching. You're obviously a student of the game and that's the biggest part. You said, hey, I wasn't the best student in the world, you are the best student of the game, so give us a book that you would recommend to all of our listeners out there.
Speaker 1:Yeah, for one really great book, and this book is you guys mentioned it earlier like how do you train your partner right, and not just dogs, anyone can be trained. But the book is called Don't Shoot the Dog and it was written by Karen Pryor to help. It's funny, individual sports move a little bit faster in terms of taking in new information than team sports do sometimes. So, like professional tennis players or a head of the curve or professional golfers or they have visualization coaches. They're doing a lot of things different. And now NFL teams are catching on. You'll see a lot of people up there do visualization stuff.
Speaker 1:But this book goes into some of those details of how do you set up, how do you have the perfect golf swing every time. The trick is to have an anchor that you could subconsciously program into your body. Even a song, right. Sometimes you can listen to a song and it'll take you to a certain state where you feel impacted. If I started listening to Rocky man, I can do anything. Just put on a Rocky soundtrack. But if you were to set something up and this book goes into detail about that so that one helps me a lot with dog training, it's okay.
Speaker 2:No, it's fine, you and I are getting trained up and you're going to my member guest with me. I'm gonna kick the crap. We're gonna visualize this shit out of these guys with a song, Like it's really big.
Speaker 2:What's that song gonna be? I mean, we gotta figure out that great song. I already got mine. I'm like, I'm like, I'm like, no, that's great, awesome, gonna write that down. That is Don't Shoot the Dog by Karen Pryor. All right, what is the favorite feature of your home? I'm a Homer bear guy. I'm a Homer modeler. We love doing this stuff. What's the favorite feature of your house?
Speaker 1:Favorite feature. We got an inflatable hot tub from Costco for 300 bucks, and I don't use it for hot tubs. I use it for a cold plunge, and so it's. It's. It's great, and so it's. It's filtered, the water is clean and if I want as a hot tub, I can heat it up.
Speaker 2:But I'm such a wind and I grew up in Michigan I used to do the sauna and the snow plunge and I keep hearing about this ice plunge. What do you keep your number at for your ice plunge?
Speaker 1:It's about 50 55 degrees.
Speaker 2:Think about that. They're big a it's not cold shrinkage. All right, we're gonna keep going.
Speaker 1:Some people go crazy, like you can get it like freezing temperatures, but now my 55 degrees, you still got a wrestle with your brain a little bit and say, like I say we do. I say go, we go.
Speaker 2:Yeah, man, I'm telling you, this guy said no, he won't.
Speaker 3:Yeah, I got into my knees and I'm like that's good, I know I, yeah, I mean.
Speaker 2:I like to work out and one of the guys who's incredible shape says, oh, you gotta do the ice plunge. I'm like, yeah, he was where you from. I said Michigan, he goes. Well, you know, got no problem. I'm like, yeah, when I was a kid, that's why I live in Atlanta, there's a reason I'm on here, right, friend, and I Said a cold shower would even knock me down. He's, that's actually how you're supposed to start. You work your way into it. I've been looking into it.
Speaker 1:I hate cold showers more, though, really cold showers because, like my association with my shower is like I'm gonna go relax and I'm gonna go like clean up and then I do a cold shower and it fucks with my brain. I was like I don't even want a shower anymore. But if I separate them and I like this is like my heart, things in the garage, my shower I can still relax. I was like I'm not fucking with my relaxing time.
Speaker 2:Dude, you know what separate chamber. So we're obviously we. You probably can tell this isn't a studio set. This is our, my bar in my basement but my pools right out here to the left. And we're in Atlanta and I just checked my temperature 53. There you go, you got a big cold plunge. I'm hope plunging. I'm not really I'm gonna. I'll probably ankle post and tick tock that I'm gonna. You know what? That would be fun. There you go, I challenge, you challenge. All right, you know what challenge accepted? I'm an ankle plunge.
Speaker 3:The whole thing. Oh my god, it's great, you know okay, the ball of cover.
Speaker 1:All right, you know it and if you guys want to stay young, it takes all. It makes all of your skin tight and like. It's really good for cortisol levels it's. There's a lot of benefits to it, so I know too late, too late for me. I don't think. I don't think. Facts question see I.
Speaker 2:See, all right, we are a big into customer service. Because we talk about this all the time, because we're customer service freaks. What is a customer service pet peeve of yours when you're out there and you're the customer?
Speaker 1:Um, when I'm the customer, biggest pet peeve man, I Myself get annoyed by those things I got. I've done. Tell you to chill. Actually, when I was gonna ask I was gonna get a pig. He's gonna get me pig his hands.
Speaker 2:I mean joy, just a lot of his hands with a. He worked in an Outburger. I mean Jesus, work my god of the crap he must have seen there in the breach.
Speaker 1:I guess the worst thing is like I'll go to Columbia sometimes I don't speak Spanish and then I can't get someone's attention and they just ignore me. And if you ignore me I'm like I want to give you my money, just like come struggle through this conversation with me so I can order another survey. Support for four.
Speaker 2:I you know what I think you need to bring that little tapper that you have and you just bring it and go there based on Surveysa Bono.
Speaker 2:Surveysa bono, my son is fluent in Spanish too, so he hates it when I do that. He goes dead. You know more stuff. I'm like, yeah, well, it's more fun when I piss you off, all right. Fourth question give us a DIY nightmare story I'm talking about you know dogs fleeing the place because you're putting the house on fire. I mean, perhaps you dismembered somebody, maybe you flooded something, I don't, maybe took down the entire town of Austin. I don't know. Just explore your mind for a minute.
Speaker 3:I almost wonder if we should change this question for the first time. And just I mean, he's got dogs around him. There's got to be a pretty gnarly story in there somewhere.
Speaker 2:All right, I'll take a dog story. Hell yeah, it will.
Speaker 1:I got too many.
Speaker 3:Yeah, I get to share the most recent terrible one.
Speaker 1:This one is actually. This one caused some PTSD. I mean we just got over it with going to cancun. I'll keep it short. So I got a lesson too. But we rescued a dog and we had her for two months and she was just a rescue and I've been training her and she had been fine in the crate. But we went to Phoenix and we had we had a different guinea pig like these two are new guinea pigs. We got them about a month ago. The other one was about two years old, Her name was blue, and this dog got out of the crate while we were away and she got into the guinea pigs crane and Kilder.
Speaker 2:Yeah, I can death miss, you know, we often, we often say that's the worst, remember. I'm mad, you know what? I'm mad for all guinea pig lovers out there, and I'm putting myself in that category now because I'm thinking about getting. That's brutal.
Speaker 1:I think yeah, I'm gonna adopt.
Speaker 3:Do.
Speaker 1:That's pretty bad, it was brutal and but you know there's a lesson in everything, so you can find the gratitude in it. And luckily we were actually at, Because I get a coach right, this is a different coach than Nick, but we were actually at his house when it happened and our friend who was watching him she wasn't here at the time she came like three hours earlier and then she saw everything and she's like what do I do? And it was a whole. I talked to my coach. I was like cuz my girlfriend's in the middle of like cooking a Colombian dinner for us too, and I was like Do I wait till after dinner to tell her? Do I tell her now? And he told me a brilliant story about when a animal passed away, because everyone's had an animal passed away and.
Speaker 1:They didn't tell their son and their son was pissed at him for months because he didn't get a say goodbye, because they thought he couldn't handle it. And so I had the conversation, my girlfriend. It was really challenging and we mourned for weeks before we were able to get To move past the event. But for me, too, it was like even coming back to this dog. I was like I rescued this dog and saved her from being euthanized and now we lost our guinea pig We've had for two years. Like I traded a life for a life, not thumbs up right now, apple, I was like we did not do that because I'm not thumbs up and dude, I've actually.
Speaker 2:I'm actually tearing up over here a little bit because you know. Alright, so Let me give you a little marriage advice and we're gonna go out of here. You give them a piece of information. When they get, that information is not the problem. They now have the information. So if you gave it to her two hours later, you gave her two hours of more fun than you've had because you had to carry that burden.
Speaker 2:And when they come back, at you on that one, you're like hey, babe, I held that burden for two more hours because I didn't want you to suffer with that like that move. Wow, Huh, have you actually tried that? I have did it work? Never I got an Italian wife. Man, I get my ass kicked every fucking time.
Speaker 3:But that's a different story.
Speaker 2:We're out of here, man. This has been a great time. This is Brady, you gotta go there. And the dog training Instagram. How else can we find you? Let's go, gotta go, youtube, alan.
Speaker 3:Follow me on plunge, but some effects on your tiktok. Well, I think we're gonna have effects.
Speaker 2:Yeah, but we're not gonna worry about those. It's gonna be a. I don't think you say all that. Yeah, let's go. How can we find you, brady? You, yeah.
Speaker 1:Instagram tiktok, nancy drew. Dog training, my website, new direction dog training, calm, yeah, the training. My dog had a right skateboard right now. So I have a seven-year-old dog, a seven month old dog, and I bought this skateboard it was a kid's skateboard on Amazon and I thought this thing would be like the size of a regular skateboard. But when I got this thing, it's like a quarter of the size, it's like literally this long and I was like I'm gonna return this thing and my brother's helping me edit some videos too. He's like no, you have to keep it. You have to train her how to ride that thing. So we're at two weeks in a training to ride this thing. I got a little leash tied to it. I'm starting she can put on her Ford paws. I'm starting to pull her around. Now I got a teacher to like move it herself. But if you want to follow us along that journey, like give us a follow and dude, I'm definitely following you on that.
Speaker 2:So I am old, but I am the oldest tiktok, or probably on the planet, because I love tiktok and I tiktok the crap out of Alan. He eats it. So we do it. Dude, this has been a blast pretty. Fuck. Dog trainer, dog whisper to the world and the dog training go figure it out. We get out of here. Man, if you learn something, dude, that sucks on you, because you could learn something about a train your dog, train your guinea pig, or Figure out what's like to try to scale a business when you're a solopreneur, because he's going through those struggles right now. We all do, we've all been there, we've all tried it. And if you haven't gotten there yet, don't worry, it's coming. You'll struggle too. We got to struggle up that mountain. Let's get there. We're all going to the mountaintop, we're going to sex. Let's get out of here.