Implementing your culture and exceeding expectations is actually easy?...

Chris highlights a big chapter from his book. The three secrets of the customer. Overall these are expectations of the customer that you need to fulfill. The last episode exemplifies that idea of expectations. You need to set them so you can exceed them. Passing these ideas down to your employees is essential. After all, they are the face of your company. Building this culture can help them walk around with pride. They set the expectations for the customer then exceed them and ultimately this puts more money in their pockets. This is just scraping the surface so go ahead and listen to the full episode!

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