The Small Business Safari

From Anchorage To National: Niches, GEO, And Growth | Jennifer Christensen

• Chris Lalomia, Alan Wyatt, Jennifer Christensen • Season 4 • Episode 218

Share episode

Send us a text

🎧 The Small Business Safari

TITLE: From Anchorage to National: Niches, GEO, and Growth | Jennifer Christensen

Hook in Body:
What happens when ethical AI meets small business marketing? Jennifer Christensen built a national agency from Alaska, proving that data, discipline, and heart can scale together.

Summary:
Chris Lalomia and Alan Wyatt sit down with Jennifer Christensen, CMO and co-founder of a national marketing agency, to unpack how failure fuels leadership and how GEO (Generative Engine Optimization) helps small businesses show up in AI search. From building a brand in Anchorage to serving clients nationwide, Jennifer shares how AI can speed up delivery without sacrificing integrity.

🎥 Watch the full episode on YouTube:
https://www.youtube.com/@TheSmallBusinessSafari

💡 GOLD NUGGETS (Key Moments)
• Turning early business failures into leadership lessons
• Expanding from a small market to national reach
• Choosing niches based on results, fit, and margins
• Using AI for speed while keeping human quality control
• GEO (Generative Engine Optimization) and AI search visibility
• Launching campaigns in days, not months
• Building trust through ethical AI practices

🔗 Guest Links
• Website: https://sparkstorymarketing.com
• LinkedIn: linkedin.com/in/jenniferchristensenak




 • GEO Training: Free monthly sessions at think-anchorage.com/geo

🌍 Follow The Small Business Safari
• Instagram | @smallbusinesssafaripodcast

• LinkedIn | https://www.linkedin.com/in/chrislalomia

• Website | https://chrislalomia.com



Follow and rate and review us


From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.

SPEAKER_03:

I think 75% of entrepreneurs are ADD, and I was undiagnosed ADD. And so always trying, you know, I wanted every day to be different, always doing something.

SPEAKER_02:

Did she say ADD?

SPEAKER_03:

Like the reds. Yeah, right. Exactly. What did you say?

SPEAKER_02:

I'm right with you. What's what squirrel? Okay, that's too many letters for Chris. That was.

SPEAKER_03:

Um it's so I'm pretty sure it's 75%. It's a huge percentage. So it is kind of in like right now in the world in the era we're in right now, Matt. It is our time, I'm telling you.

SPEAKER_02:

Yeah. See? This is my time, Alan. You're taking my time. Taking over the world. My time. What time is it? Okay. All right, back to Welcome to the Small Business Safari, where I help guide you to avoid those traps, pitfalls, and dangers that lurk when navigating the wild world of small business ownership. I'll share those gold nuggets of information and invite guests to help accelerate your ascent to that mountaintop of success. It's a jungle out there, and I want to help you traverse to the levels of owning your own business that can get you bogged down and distract you from hitting your own personal and professional goals. So strap in Adventure Team and let's take a ride through the safari. Alan, do we get started already? I mean, what is your problem? It's always in the middle of that music. You get all excited, you say, hey Chris, you know, and and you're off on a tangent. We gotta get back to work here, buddy. I'm just a chatty catthy. Is that what you're saying? That's what I keep hearing. That's what everybody knows. After four years, Alan's always the one who's talking a little bit too much, if you know what I mean. Um, right, Alan? All right, that's enough. Thank you. All right, before we get into our guest uh and talk a little bit more, we always like to talk about where Big Daddy's been, and Big Daddy's been perking his butt on the couch a lot and doing a whole lot of work while the other Big Daddy has been out there playing with his buddies over in France.

SPEAKER_00:

So, Alan, what the hell were you doing overseas? Hey, uh, I got a news flash. Parisians are friendly. I mean, your whole life, what were you taught? French frogs. Rude. And then if you, you know, rude if you don't speak French, and then if you try to speak French, they're even more rude. It's I I don't know what's happened. It was amazing. We had so much fun.

SPEAKER_02:

That's awesome. And you went over there to uh catch up with your son. You and your wife took a trip.

SPEAKER_00:

Yeah, found out he got his four-year funding for his doctorate. So come on Europe from and uh yeah, went and took my wife up there for her birthday. He's the one who had to tell me that she wanted to go there for her birthday. So I'm like, gee, honey, after 35 years, you know, I had to I had to figure this out, and uh, you know, my son had to tell me. But uh anyway, I mean it was it was just magic. She she booked an Airbnb where we were up on the fifth floor of an old building, and you opened the door, there was a tiny little balcony, the host gave us a bottle of champagne, and there was Notre Dame. And next thing you know, the bells are going off. And I'm like, okay, I can see why people like Paris, and of course, the food and everything, but my God, I mean that's great to hear. You know what I figured out? No, I'm not done. Because by the way, Jennifer, this is a rare thing. You're seeing uh a bit of a unicorn here. I I get to talk, but uh I keep my mouth shut. Yeah, I've got a gun to his side. Uh I figured out in Paris is huge, it's 12 million people. It's like New York, you have to have situational awareness, and just like my theory on New Yorkers, they're crusty on the outside, but they all have a gooey center. And if you show them the proper respect, and if they're busy, you know, you don't waste their time, and then all of a sudden they just warm up to you. And I mean, free drinks and the music and the wine, and I mean, we were way at a ball.

SPEAKER_02:

That's awesome. Yeah. My favorite memory of going to France, I was 17 years old. We went over there because my brother had an exchange program. We got to go stay with his host family, and one of the things we did with the host family and my parents was I got to go to the Moulin Rouge with my mom.

SPEAKER_00:

Isn't that the wed light district with the mother?

SPEAKER_02:

And and we got to see uh the cabaret show with with my mother. Uh isn't that partially nude? Uh, that was topless. Okay. And I'm 17 years old and I'm in Catholic school. Um, so you can imagine not only was I feeling guilty while I was feeling weird, uh, because you can't say weird, uh, I was like, oh my god, I can't believe it. Is that if you knew my ma, you would know that um these are two Catholic characters that went to church all the time, my mom and dad, and and here I am with them and the host family. And the host family didn't speak a lot of English, but they kept looking at us like, obviously, Chris really likes this. So, no, that's awesome. You had fun. One business lesson you learned from going to Paris to share with our group, the adventure team.

SPEAKER_00:

Uh yeah, why don't you give me that ahead of time? Because, well, you can think about it. Oh, you know what was interesting about over there is the the literary culture. There were bookstores everywhere, little book vendors on the street, and I found out that in Paris you never throw out bread or books. And we actually walked by a trash can that was overflowing, and the books, a few books were stacked neatly on the side because somebody's going to pick them up.

SPEAKER_02:

Wow, that is interesting. Beautiful. Well, that's good. Man, what a great time. Congratulations to your son, congratulations to your wife, and congratulations to you. I did not turn out France. Yeah. I we are proud of that. So I guess uh let's segue. This is hard. I bet you couldn't have AI'd that and just looked at pictures and gone, hey, that really works. So you had to go and experience it. But today we're gonna talk with Jennifer Christensen, who's gonna talk to us about marketing using AI and using a Creative Spark story. I think it probably said your name give you a good job on trying to segue that. I mean, it was lucky. Jennifer, welcome to the show. But where are you from?

SPEAKER_03:

Uh Anchorage, Alaska.

SPEAKER_02:

So I said we're down here in the lower 48, baby, but now we're all the way into Alaska. How about that? We've never had an we've had a lot of Canadians, we've had a ton of Canadians on, we've had Australia on, we've had England on, we've had Germany on, we have not had Alaska. Not saying you're another country, we're just saying you're another country.

unknown:

It kind of feels that way.

SPEAKER_02:

How long have you lived there?

SPEAKER_03:

My parents moved here when I was 10, so most of my life. And they retired in Hawaii. They're all having a good time now, but um, you know, I'm still here, raised family here, started a business here, grew a really large business from here. It's it's it. I mean, I would not want to live anywhere else.

SPEAKER_00:

It's you're you're heading into the time of year. Do you have grow lights in your house?

SPEAKER_03:

I do. I have, yeah, I don't use them for the other purposes, but yeah, I do have the uh I do have the little nice lights that wakes me up in the morning, really helps. And then I do use my parents in Hawaii multiple times in the winter.

SPEAKER_02:

So that is hilarious. It all works out. I don't use it for the other purpose, and now you just got to channel the uh the host lady uh uh from from France when I was 17. Oh, Chris is very interested. Oh, not those. Oh, okay. Uh so all right. So you uh obviously, I mean, not born there, but man, raised, right? 10 through uh um when we think Anchorage, we're thinking small for a lot of people, but not small. Uh clearly we all know that, or maybe you don't know that. Did you immediately start your own business? Did you work in somebody's business? How did you kind of get into this?

SPEAKER_03:

Um, so I my parents both teachers, like I said. My mom actually ended up becoming a superintendent, but they're they're both very educated, professional, moved from from Michigan. Um, and yeah, Michigan's a great state. And um Tigers. Yeah, it was exactly was not planning. I have no idea. I think like if you're an entrepreneur, you're an entrepreneur. So I didn't grow up with any of that around me. I didn't have any experience with it, but I got into sales like right out of college, loved commission sales. I didn't understand why anybody else would do it any other way. Made so much money doing that, and I just loved that like every day was something different. And then started my own business, um, my first one at 23 and basically just grew a very large tour business at that point, and it ended up failing spectacularly after 2000, um, after 9-11 actually lost a ton of clients, and I did not handle it well at all. I handled it really poorly, so it just failed spectacularly. So I wasn't planning on going back into business again after that, but I learned a lot of life lessons. Just learned to be a better human being, make better decisions, like learned to ask for help, not try to do everything myself. And um started, you know, started a business again with a partner at 40. And that's when we scaled um, you know, from Anchorage all the way nationally to to build a pretty big business in marketing.

SPEAKER_02:

Beautiful. Yeah, that background that you had. I mean, you said something that I think a lot of entrepreneurs miss this trait. Why would anybody be told here's my salary without being told I have an unlimited earning potential? A lot of people are so scared, but so many people, it's the other way, right, Alan? I mean, it's just they want they want the comfort. Yeah, I want that comfort. I want to know that if I uh have to mail it in on a day, I still get paid on Friday. Yeah, or a week or a month.

SPEAKER_03:

Well, and I I think like what 70%. I think 75% of entrepreneurs are ADD, and I was undiagnosed ADD. And so always trying, you know, I wanted every day to be different, always doing something.

SPEAKER_02:

Did she say ADD?

SPEAKER_03:

Like the rich, yeah, right. Exactly. What did you say?

SPEAKER_02:

I'm right with you. What if it's what squirrel? Oh god, that's too many letters for Chris.

SPEAKER_03:

That was um it's so I'm pretty sure it's 75%, it's a huge percentage. So it is kind of and like right now in the world in the era we're in right now, Matt, it is our time, I'm telling you.

SPEAKER_02:

Yeah, see, built for this. This is my time, Alan. You're taking my time over the world. My time. What time is it? No, I'm kidding. All right, back to it. So I think the this, you know, your early lessons feel I feel like those translated into that 40-year-old, okay. Now I'm gonna get into a partnership, but we're gonna unpack that partnership thing in a minute. Yeah, but you had that that passion of the unearned the unlimited earning potential, and you went and you said something. I've I've said this too. I have built a spectacularly complex business that could fail immediately. Failed spectacularly because you got to brace that, you gotta earn, you gotta own it, right? And um, it sounds like you did, you you reflected on it, you you built yourself better up, you got yourself ready to go, and then when it's time to leap again, you had those learnings sitting there. Do you do you feel like that helped you a lot more than maybe your partner?

SPEAKER_03:

Oh, I absolutely. I I mean, I I do think, you know, in in many things in life, you can look at someone's failure and say, well, that's an indication they're gonna fail again. I think often in business, failing is the best thing that can happen. I wouldn't recommend the way I did it. It was horrible and there was lots of consequences, and money had to be which hurt my life for quite a while and other people. But like it your b I believe your business cannot outgrow your personal development. So yeah, I really believe that. So the next 10 years, you know, after that, I spent so much time developing who I was as a person, how I handled money, how I, you know, just the honesty in which I handled life, how I made decisions about things. I grew up, you know, as a mom, as a wife, all those things too made a huge difference. And then learning to just work with others better and not just kind of go off with my idea and and um you know, just not look at all the consequences of ideas growing.

SPEAKER_00:

It it's one thing to say that you wanted to make all these improvements, but it's another thing to do them. I mean, did you find mentors or were you reading a lot of books?

SPEAKER_03:

I yeah, I've always been a voracious reader, so I still to this day I read a book every a week. Um, and so like that was definitely part of it. I mean, I found faith, so that was a huge deal. That was like honestly, probably the biggest thing out of all of it. And then um went to therapy, and then like just working my butt off actually to be in service with other people for other people. So I took a much more humbling route and I didn't even plan on going into business again. I was planning on just staying like in that sales management type role. Um, but man, it's like I just I feel like this is who I am.

SPEAKER_00:

I'm it's kind of it's kind of liberating when you find humility, isn't it? Because you know what I mean? No. Well, when you when you fail spectacularly and you finally grow to accept it, yeah, then you're not afraid of the consequences anymore. And then you become more honest and real.

SPEAKER_02:

And obviously, one of the other big lessons is we've we've talked to a lot of young people, Alan. You know, we've did we did the summer entrepreneurship program. Uh, we've talked to young people and we've said it, uh, we don't care when you start, be ready though. You know, have your business plan, be ready to roll. And at 23, you also, you know, you could throw caution to the wind and go uh all the way out and say balls to the wall because you didn't have a lot of obligations, I'm assuming. Uh I know I didn't at 23. Um, and you get a chance. And so if you fail at 23, 24, 25, you know, maybe even before 30, you get a chance to reset. And um, I you know, I've told my kids, I mean, you learn a lot about yourselves when you fail. And uh yeah, owning my own business, even though I look successful on the outside, it as Alan knows, it is painful. And sitting there at 3:30 in the morning curled up on the couch weeping because you don't know what you just did yourself, and you think you're not gonna make payroll. I mean, it's hard. Um, so I think again, you know, if you want to give it a shot early, do it. But uh, you can then you came back to it. I just feel like, and I know you said you're faith-based, but I it feels like you gotta tap that drug one more time. You're like, you gotta hit it. I mean, is it was that what you're talking about? Back in oh, excited again. Okay, we're making this a drug. You know what? That'll be a popular genre. We should get into that. If we can't get true crimes, maybe we can go for pots, but whatever stuff is is that a category in podcasting? I don't even know. But I'm sure it is. I did tell somebody, I said, we got to get into true crime. They go, You should. I'm like, I know, but we're good at it. Not really. Okay, so back to business.

SPEAKER_03:

So, like, I love to build things. Like, if this sounds weird, but like you wouldn't even have to pay me. I just love to build things. So, I mean, in some ways, my poor husband, like, I ended up like building two businesses through him, even though he was a teacher, really didn't want to build a business. But I'm like, okay, well, I have to do this. So if you could like run a couple bed and breakfasts and we could have an Airbnb and we could do this over here, like I'll run the whole back end. But if you can let you know, so he's an amazing man and loves me and was like, okay, but you know, I think he was actually happy when I like started doing my own thing again because then I kind of left him to do his.

SPEAKER_02:

So you leave, yeah, you just leave me alone, please, Jennifer. I mean, I love you, uh uh please leave me alone.

SPEAKER_03:

Yeah.

SPEAKER_02:

All right, so let's talk about what we started.

SPEAKER_03:

Yeah.

SPEAKER_02:

So what what did we start? And with a partner, because now we're gonna start talking about that.

SPEAKER_03:

Yeah, it was it was fantastic. So I exited actually that company two months ago and started a new business. But um, so 13 years grew um beacon media marketing, and I never would have done it, especially coming off the past failure and kind of where I was, again, much more humbled and never would have done it without a partner. And so we ended up meeting. She had like one side of the business, I had the other. We met on multiple different projects and we just absolutely clicked. Like we really didn't know each other well, but we knew of each other and had respect for each other. And she definitely had the pieces I didn't have. So I think why it was so successful from day one is that we both were very clear like you own this part, I own this part. You know, I want to do the sales and marketing, I want to grow this thing. Like, this is what I know, this is what I love. And she's like, I want to run a business, I want to be more like the CEO, CFO, handle the money, make sure we're on track, like really like the pieces that I wasn't comfortable with. And we actually grew to be like best friends. We grew to like really become good friends and like you know, talk stuff out when we had issues. And I think we were both better because of it. So by the time we got to the 13 years and I wanted to then go a different way, she's still kick and butt with Egan. Um you know, we kind of like I had built up so much more confidence, she had built up more confidence. Like, we're both happy for each other doing our thing.

SPEAKER_02:

I find interesting uh number one that I kept pointing at you because I thought you were gonna ask your famous question.

SPEAKER_03:

Yeah, are you guys partners?

SPEAKER_02:

Uh no, God new. I mean, I'm kidding. I I would be like drinking buddies.

SPEAKER_00:

Yeah, Chris doesn't play well with others. I don't, but I beg Alan to come on and do this podcast. I still don't have upstairs privileges, so if that tells you anything, I did let you go. I've never been on the golf course outside of his house, and I haven't come through the back.

SPEAKER_02:

Other than it didn't even make a leak outside uh because I was afraid you're gonna leak. I'm surprised about that. Yeah, well, I was I thought you would, and I was afraid you'd probably pee in the pool, so we can't have you do that. So I sent you back upstairs. Hopefully you didn't do anything wrong. Did you wipe your feet at least? I don't know. Okay. Um Jennifer, with the partnership, when you first got started, did you guys have kind of that divorce agreement before you got started? Did you guys, when you jumped into it, talk about if this thing goes spectacularly wrong, um, we're gonna do XYZ?

SPEAKER_03:

Yeah, we did. I mean, and that's not really what ended up happening because I don't think, at least for me, she probably had more vision that it was gonna go bigger than I did. Um I I didn't think we were gonna go where we went. Like I was I was surprised that we made it as far as we did. I mean, it is the thing that I struggled with is that being in Alaska, like you said, we're a small market, right? It's hey guys, it's um, you know, Anchorage is 350,000 people. The entire freaking state, which is like bigger than Texas, is 700,000 people. So this we are a very small market. So when we made the decision to go national, I'm like, are we even gonna be able to compete? Like, are we good enough? I really didn't know. And what I found is actually when we when we started marketing ourselves nationally and like picked a niche and and went for it, it was actually so much easier.

SPEAKER_02:

All right, so talk about your niche and how you identified it, uh, and then decide to go national. I mean, that you're right. I mean, I think I would be nervous uh saying I'm gonna go national with my niche. Uh so talk about how you did that.

SPEAKER_03:

Um basically what we looked at was what were like the three top types of clients that we had the most success with. You know, we had the case studies, we had the like we're doing a good job for them. We like them, like we actually like working with them. They like us, you know, it's profitable, all the things. And so we picked three.

SPEAKER_01:

I don't know about that. Right.

SPEAKER_03:

Three to start with.

SPEAKER_01:

And maybe that's why I don't go national.

SPEAKER_03:

Um, I put my money. I put my money where my mouth is, and I'm like, well, if we're really good marketers, then I should be able to figure out how to market us to these companies nationally, right? And so that's what I did. I did a ton of um content, I did um a little bit of ads, I did video, I did like targeted those clients.

SPEAKER_00:

So I gotta, I gotta ask, being from Alaska is just so unique, and you're you're approaching companies in St. Louis, Chicago, wherever. And on one hand, it's just super memorable and it's unique, but on the other hand, you're like, no, I'm I'm thinking I want a firm out of New York or something like that. Was it was it an asset or a liability?

SPEAKER_03:

Or it was both for sure, right? It was it was both so memorable, right? They definitely like, oh, like what are you doing? What are you doing from pay attention to it? And our my first sale, I think, was New York City.

SPEAKER_00:

Really?

SPEAKER_03:

Yeah, which I was cracking up. But like then I started to figure out that a lot of the bigger markets, like Chicago, New York City, um, San Francisco, Seattle, like a lot of the agencies were just charging, you know, two to three times what we were charging. And the advantage that we had is like, hey, we know you, like we know your business. And if you're a healthcare, mental health or behavioral health clinic in Chicago or in New York, um, we understand that because it's the same basic principle as one in Anchorage. And so that was our that was like our one, we had a great price point. So I think they gave us a shot to start with. Um, we didn't require long contracts, so it wasn't like a huge risk, right? For them. And then we performed well. So, and then ultimately, what do businesses care about? If you do a good job and you are may helping make them money and they're growing and you're good to work with, you know, it's just getting that foot in the door the first time that's a little harder.

SPEAKER_02:

I mean, you mentioned the niche, and we we talk about this a lot, you know, niches bring the riches, everybody says it. Very easy to say, very hard to execute. I've I think. Um because when times get lean, you go, Well, you know what? I think I'm a sports marketing agent. What? Oh, all of a sudden, yeah. You know what? Next what? Oh, you know what? I can I can I can market ice to Eskimos. I just had to because it was Alaska. She's never heard that before. I'm sure she hasn't. Uh so so how did you guys stay the course? Is it because you guys were busy and kept doing it, or did you say no, we're gonna stay true to it even in lean times and stay sticking with it?

SPEAKER_03:

Um, we like never got rid of our base here. So I and I think that is a fallacy, like when you're going into a niche, like I'm doing it again now. Um, and so we stayed true, like we still took local clients of different industries. We we never like let that go. And it was very helpful because you're gonna laugh at this, but often when the lower 48 isn't doing well financially, Alaska's doing well, and when Alaska isn't doing well, the lower 48's doing well. So there were times that like yeah, that's the thing. So how about that?

SPEAKER_02:

I am gonna laugh at that.

SPEAKER_03:

So oil and all that stuff, but but anyway, so we hedged our bets a little bit, but by the time I left, I think 89 or 90 percent of our business was all in minute national.

SPEAKER_02:

Beautiful. Man, that's great. All right, so obviously you had a great thing going and you said, no, I'm gonna do it again. Um, so tell me how that conversation went with the hubby.

SPEAKER_03:

I I I think I've kind of established that I have probably the best husband in the world. So like he's amazing.

SPEAKER_02:

And other than you, Chris. Right. I mean, I do have the actually my buddy came to visit me the other day, uh, came in from Detroit, my buddy Mark, and uh he comes walking down the stairs uh in the morning after, you know, getting up, and he says, his shirt says trophy husband. And I was like, Did she make you wear that? He goes, No, I like wearing it. And she came down, his wife came down after. I said, That's a funny shirt. She goes, He is a trophy husband. I'm like, I looked over at my wife and she went, Nope.

SPEAKER_03:

You're not getting it. Um I have to ask you guys at the end, you guys ever eat dearborn sausage, by the way?

SPEAKER_02:

Oh my gosh. Yes, I've had dearborn sausage.

SPEAKER_03:

I have my my half brother owns that, runs that.

SPEAKER_02:

Oh my gosh. Yeah. So great. Yeah, so I I'm from Michigan originally. My buddy, who I just talked about, is still in Michigan. Yeah, and is actually, as we as we talk about this on the podcast, is at the Tigers game. And I told him, I'm like, look, no, got my commitments, man. We're staying to the podcast, can't watch the tigers. Yeah, um, but yeah, I was born I was born and raised there. Actually, Alan, of all things, went to college there. So yes, Michigan is near and dear to my heart, but um we I still call that the uh that's the mother country, yeah. But it's a great state to be from because we live in Atlanta now, so we get a lot more sun and we don't have to worry about grow grow lights. Is that what you said? I mean, it's actually really warm out today. It's warm in here, by the way. It was, I know. Well, it's because I'm cheap. I didn't want to turn the air conditioning again.

SPEAKER_00:

You guys it was supposed to not workers working in your house and you turned the heat up on them. I mean, what kind of message does that send? El hefe yeah, yeah, El Hefe of Neri, president of Neri.

SPEAKER_02:

I didn't I forgot that they were coming, so I did I did forget to turn it down. And I was sitting here like, yeah, it is a little warm today. Whoops, uh, I can fix that. So uh going back to it, Jennifer conversation. You got the trophy husband. He says, Honey, go do whatever you want to do. What was your idea? And especially you've done one, two. This is your third one now, so now you can be called a serial entrepreneur.

SPEAKER_03:

Yeah.

SPEAKER_02:

Uh, and you've exited one successfully. What is this one about?

SPEAKER_03:

So it was about a year and a half. Like he saw me getting more and more and went unhappy. And where that really started probably was like 20, I don't know, 2021, I think, when I really started getting into AI. And so I've always been an early adapter. Like that's kind of like the secret sauce that I brought to beacon as far as like always being ahead of the trends and everything. And so my view with this AI thing was like, okay, this is gonna rock the whole marketing world. And then as more and more came out, I was like, okay, this is actually not gonna just rock the marketing world, but the whole world. So it it basically made me want to shift years from like having a huge agency to going like a more lean model. And I've spent so many years like really digging in. I can work with like 30 to 40 different tools now. Like that's my expertise now. And so basically, we just kind of had different views of like where the company was going, right? She wanted to keep going bigger, which is I totally respect, and she's gonna crush it. I know that. But I'm like, I want to serve the market back to honestly my first love, which is the small businesses. I want to serve markets that are underserved, which is basically that small business from like a hundred thousand to a million and like agencies, they just can't afford larger agencies, right? So the concept is and dream was and still is is and like we already have clients, so it seems to be working. Um, is taking basically my expertise as like a chief marketing officer, like the kind of expertise that people would pay the 20,000 a month for the bigger companies, and then using marketing AI um basically processes to implement it for small businesses at like a thousand bucks a month, twelve hundred bucks a month, something they can actually afford.

SPEAKER_02:

Okay, so um uh talk us through an example of this because uh I I love you said early adopter of AI. Congratulations, you did that. One of the things I'm getting oversaturated with is AI. Oh, in fact, it was just on CNBC again this morning, right? Here we go. Tell us, uh, give us an example of a company you worked with and how you were able to implement your thousand dollars a month to two thousand, three thousand dollars a month. I don't want to price point you yet, but yeah, versus the 20. I mean, I mean, again, it's just one X, it's a 10X difference. So tell us what you did.

SPEAKER_03:

Yeah. So I wish I could show you. That's how I've been having the most success is actually to show people because it's one thing to talk about it. And I'm I'm so sick of talking about AI. I actually went through six months where I'm like, never use that word with me ever again because I even back then I was getting sick of it. But to answer your question, so where like a website would take you know, to do a really good quality website might take two, three months in the past. Um, now I can turn it out in seven days and have a phenomenal website that does all the same things, has the same value, great brand, all of those things. So Sonero is like our first client that we had in her office. She's been trying to launch her coaching business, this thing she was doing on the side for literally like the last two years. She sucks at marketing, but she can't afford the big ones, right? So we actually got like launched her website in two days. Got all of her um, you know, all of her like marketing and pieces together so she could actually launch her first program successfully and she started making money. So it's like six months. So it's fast too, right? And just more effective. Um not more effective, but it's fast. And the negative part about AI, you probably see this a lot, is you'll see people that are just really sloppy with it. They just literally like copy and paste a chat, whatever. Like that is not what we're doing. Like it's the same level of quality because it's me with all my background of like hundreds of websites, hundreds of marketing campaigns. I'm making sure it's that level of quality. I'm just using the tools to make it faster, better to implement, and but still having that quality control. So, like, that's a super small example. Um, then I've got another client actually in Ohio that we just like have launched all of their marketing pieces for them, everything from Google ads, Facebook ads, um, web updates, and video. So, video is a big one that I use AI for in the back end.

SPEAKER_02:

I think I think that's the part when you think about our audience and I think about talking to uh some of the people who called in again. Yeah, right, adventure team. Don't forget to keep follow and rate and review us. Uh, keep telling your friends about us. Love hearing about from you guys. I think that's the part that everybody misses. When you say AI, that's a very uh uh it's an etherical, it's a very aesthetic thing. We don't understand it. You can't touch it and feel it. In our world, we have to touch and feel things, and you just hit us with the touch and feel. Um, I can build your Facebook ad campaign, your Google ad campaign, I can do your insta, I can do your meta, I can do that, I can just do it quicker, and you don't have to pay uh 20 grand a month to somebody to put this all together for you. You can pay a tenth of that, and uh, you know, again, I'm not putting prices on you because for me, I know you're gonna do it for free. Uh she said it, she said it. We've got it recorded. She said she said I would do anything for free. I like things I did for free. That's what I heard. Yeah, it sounds like me in my first two years because I did a lot of free stuff. Still doing it, but no, I mean, so talk about how that you're talking about. You still have to feed you content, right? If if I'm trying to be a coach in this market, I need your content from you. Talk about the inputs you need for you to get the output.

SPEAKER_03:

So I'm gonna answer that. Little bit different way. The biggest shift in the market right now concern content and like good quality content, like actual like real writers and everything are gonna be more valuable than ever. The biggest shift in the market right now isn't you can't do things the old way because now you've got 60% of people searching for products and services, like even like what you do through AI. So they're searching Chat GPT. They're not searching the same way they were searching on Google. So now not only do we have to market like not only can we use the tools to like you know create the things, but now we have to do what's called GEO, which is what I'm teaching about a lot now. And that is how do you actually show up as a small business now on the AI overviews?

SPEAKER_01:

That is the key. ADD, GEO. Uh what does GEO mean?

SPEAKER_03:

Oh, it's just generative engine optimization. So like generative engine is like chat GPT, AI overviews for Google. It's like um I told you AI was evil.

SPEAKER_02:

I know it's just generally completely changing this is the first time I've heard GEO. I'm sure you've heard it a ton. I'm telling you this the first time, and I will tell you what I'm probably gonna hear it now 55 times before we get out of here.

SPEAKER_00:

She's sick of AI because she's been dealing with it for five years, and I'm like, it feels like it just started about six months ago. Uh thank you, Boomer.

SPEAKER_02:

Um, so that's why I bring Alan to the podcast uh to give us the perspective on the drop my lawn, you kids.

SPEAKER_00:

Uh the fact that I have cash and paper is gonna make me a wealthy person soon. You know what?

SPEAKER_02:

You and your bitcoin, and you know what's actually I just I just cut open the mattress, so I'm starting to shove all my bitcoin out.

SPEAKER_03:

I I am more with you than you think that I am. I am I live in Alaska, just we'll just leave it there.

SPEAKER_00:

Yeah. I know. Beaver pelts. So talk about you you use the word ethical, ethical AI marketing. What yeah, what what is the difference between that and obviously the opposite? The crisp, the crisp unethical AI marketing.

SPEAKER_03:

I mean, there's so much crap. It's just it's really it's really disconcerting. That's that was like my dark night of the soul, why I didn't even talk about it for six months because I was so disgusted of how it's already being used, right? And so if it were at the beginning now, you can imagine where it could go. Um, so when I say ethical AI, what I mean is that I'm not gonna create a fake video. Like I'm not, I am me. I'm having this conversation right now. I'm not gonna create a fake video of myself. But how do we know avatar and that's happening all the time?

SPEAKER_01:

Is she AI?

SPEAKER_02:

Right? Maybe she's G E. Oops, what was that? G E G E O in us. You know what? I'm telling you guys, this podcast is always gonna be 1000% fucking authentic. Take that, AI. All right, continue, Jennifer. Sorry, faith.

SPEAKER_03:

So, like, so not telling not telling people you're using it for video. Um, I mean, we all know about the deep deep fakes, right? That used to be conspiracy theory that is 1,000 accurate. So it's basically just because we have no government oversight at all, like we have no rules on any of this stuff, you have to make the decision as a business how you're going to handle it. And like so, we have like a whole document of like this is what we will do, this is what we won't do. And basically, our stuff is we will use it to like speed up processes in the back, we will use it use it to help brainstorm, we will use it as long as it's not sharing information. Like we have an expensive account, so it doesn't share information with like people, you know, share our clients' information with everybody. Um, but we won't use it to like write the content for the whole website, we won't use it to make uh fake photos, we won't use it for fake videos. Like, so we have like these are our you know kind of tenets of what we're willing to do and what we're not willing to do. We won't use it to just create data and like you know, spam people with information. But and I do think if there's a huge AI backlash coming, probably like in the next six months, a huge one where people will just be like, I want nothing to do with AI. It will eventually then pass over, and the people that understand how to use it will still be way better off. But like if you're using it for bad purposes, this backlash is gonna get you.

SPEAKER_00:

Talk about the backlash. What I mean, what does that mean?

SPEAKER_03:

Well, it's already started. So, like there was all these people influencers on on YouTube that were basically creating AI avatars of themselves, not really them, and then they're making all this money on YouTube. And so, like pretending to be a real person. And so YouTube shut all that down. So, like, I mean, it is gone. Like, they have said we are not gonna show that stuff. So that's like that's like the business itself actually policing itself. And then I think people my best analogy that I can give you is like the organic food market. Like, remember how like when 20, 30 years ago we never heard of organic food because it was just food, right? And then our food went to crap. And so then this organic food market rose because people want real food in general. And so I think it'll be like the same thing. I think there'll be just a lot of people that are like, Well, I want to know I'm talking to a real person, I want to know this is real information, I want to know like I'm getting, you know, I want that connection, I want something real.

SPEAKER_02:

So interesting. Uh, I know Alan is absolutely terrified of the AI. Uh, and it's okay, little buddy, I'll take you through it. Uh, don't worry. In fact, um, I'm not really here right now. False first. I but I think uh just like everything, we we keep talking about this. How many times? Um, and so Jennifer, I'm not gonna age you with us, but how many times since we were kids were we told if we don't change 30 years from now, the world is going to go away, right? But the pendulum swings back and forth, right? And and then in politics, well, if this party is in power, the whole country's gonna go to shit. But yeah, guess what? Everybody swings back, and we keep swinging these pendulums. So I think the AI, what she's telling me, and what I'm picking up, is that that AI pendulum is still swinging towards the north of it's gonna be crazy, but there's going to be that pushback this case because I just she just brought up this deep fake thing, and I just heard this on the radio too, where somebody got pinged because there was a deep fake of some I mean, some video of a guy somewhere, some uh movie star that he wasn't even there.

SPEAKER_00:

Oh, yeah. I mean, they could take a politician and put words in his mouth and suddenly it goes viral, and you can't how do you you can't fix that? Yeah, you can't fix the damage. Yeah. And I talked to a guy today about AI, by the way. I was having conversations about AI and without me, yeah. And he was in cybersecurity and he's shaking his head. He's like, You have no idea the how dark it can get with the use of AI when it comes to you know cyber attacks.

SPEAKER_02:

It's just maybe we should pick up a whole podcast to the AI deep fake true crime uh whatever. Yeah, and and we have to throw sex in there too, because that's the other one that's one of the top ones. I just found out too. I'm like, so business is like way down there. So clearly we're not gonna be ever top, guys. But Shane, I mean, smartless, I'm coming for you guys so bad. Rogan, look out, man, because we're we're coming, we're authentic, we're real, we're not AI and crap. So let's keep going. All right, Jennifer, you're gonna say something.

SPEAKER_03:

I say for Alan, like all the stuff you're talking about, like that. I kind of went through all that on my six months, you know, and I like researched all the way up to like Musk's book. Musk like tried to stop this actually, like years ago. So I read like all the you know, head people, like who was behind it, what were their intent. Like, they're not good intent, right? They want to rule the world with this stuff. So, what brought me back to it though is that I feel like if if there aren't people like us that actually know about it and really understand it and can use it for good and then help other people, like small businesses use it for good, you are gonna have like the corporate, you know, I don't want to be conspiracy, but you're gonna have them like owning and like doing all of it, and we won't even understand it.

SPEAKER_00:

I feel like we're the little band of rebels against the Death Star.

SPEAKER_02:

I know. I feel I actually I'm going matrix on you guys, man, because uh the other thing I just heard, because I knew this was coming. Because I know a guy in our hell do I want the blue or the red one? I just want it to go away. It's coming. Oh my gosh, it's coming, guys. But guess what? You're ahead of it. You just learned about GEO. You just learned about AI, it's gonna be a backlash. So tell us how we get ahead of it. Tell us how you can help us get ahead of it because we're coming into the end of the last 10 minutes.

SPEAKER_00:

I just wanted to know if there's light at the end of the tunnel. It sounds like she went through the dark worst days. She went, she went into the sweat lodge in in Alaska and and came out and she's okay. So I know I can be okay. Not going in a nuclear bomb shelter, Alan. Those things are gone.

SPEAKER_02:

All right.

SPEAKER_00:

I just I just keep thinking of what my mom would have said. God is on its throne. God is on its throne.

SPEAKER_03:

Yeah.

SPEAKER_02:

Oil is not gonna be stopped. Uh, I'm just thinking about all the different things we've heard. And then 9-11, or not uh not 9-11, uh, COVID, the whole world is gonna be eradicated. Well, right, uh, everybody was it was gonna die. Wait, just give it two weeks before I go.

SPEAKER_03:

Well, okay, so I feel like we have a responsibility to see exactly what you're just saying. I actually feel like we have a responsibility to speak the opposite of what that messaging, that like fear messaging, right? Because it's like fear about COVID, fear about AI, fear about all these things. It's not like there aren't bad potentials for them, but don't you think there should be people involved that are like using it for good purposes, helping other people, like you know, doing things that actually like make the world a little bit better place, and then you also understand then what the potential threats are for real. So that's that's kind of where I came to.

SPEAKER_00:

All right. So two photon torpedoes down the little shoot. You gotta go down the the channel with the the TIE fighters behind you. No, no, I've been right leader. Stay at the stay at the Star Wars reference.

SPEAKER_01:

Love that.

SPEAKER_03:

Um I teach like once a quarter for free, or actually once a month, sorry. I do um LinkedIn for free, where I'll do like a course on GEO just to help people. So I love doing that. Um people can reach out to me at Spark Story. I have a 15-minute free like just hey, if you just want to talk about a problem or what you got going on in your business. And then yeah, if they want marketing, like they can Jennifer Christensen, Spark Story.

SPEAKER_02:

You can go find her on LinkedIn. Is is it spelled like it sounds? Spark story. Okay.

SPEAKER_03:

Yep. Just like that.

SPEAKER_02:

I do like that that's actually a very creative name. Are you a marketer? No, I'm kidding. Don't you hate it when people say, hey, that's a great name? Well, no duh. What do you think I'm doing? What do I do for a living?

SPEAKER_03:

Yeah, I have gotta help you be like, Oh, your website's fancy.

SPEAKER_00:

I'm like, yeah, pretty uh yeah, welcome to my world. That's what I did. So, from a marketing perspective, would you say, would you prefer the trusted toolbox or the more trusted toolbox?

SPEAKER_03:

Trusted toolbox.

SPEAKER_02:

We win. Thank you, Alan. I win.

SPEAKER_03:

So how many times sounds a little desperate?

SPEAKER_02:

Right, desperate, Alan. Wow, thank you, Jennifer. Sorry, Jennifer. I am definitely taking you up on your free marketing you're gonna give me. No kidding, guys. You guys, this has been awesome. I love this story. These uh, these stories have been great that we're talking about. Just let's uncouple this stuff. Um, you need it, you gotta embrace it. Don't be like Alan, do not go in the nuclear bomb shelter. AI is here. Sucking at the thumb is reassuring. It doesn't double. I just use chat GPT to help streamline our publication of our podcast processes. So so we're just using little things to help us on the back to your point, Jennifer. And on the back end, mother you in your bed when you sleep, and it will not, but it does listen to me every night. What I'm sure you have a dialogue.

SPEAKER_03:

Get rid of Alexa, you guys, if you could have that. That would be my thing.

SPEAKER_02:

Really? Oh, but really? Well, I love her. No, she turns on and off my lights and my ovens. She opens my shades.

SPEAKER_03:

All that data is like, I mean, that is that is all data that's being used.

SPEAKER_00:

I just wish I was interesting enough for that data to be relevant.

SPEAKER_02:

Yeah, maybe it isn't. It is funny. Uh, it's well, we are pretty boring, Jennifer, because we're not true crimes, we're not a sex podcast.

SPEAKER_00:

Although it's so hot here, I might take my clothes off and no, no, I just turned it up.

SPEAKER_02:

I use my fancy non-AI tool, uh, but it's not uh Wi-Fi enabled. I just turned it down from here. I got you, baby. I got it. It's all good. It's all good. Don't worry. Come out of the bomb shelter, Alan. There is no fallout. No, we will not die. Jennifer has proven it to us. Jennifer, where is the most interesting place you've ever traveled to, other than Hawaii and Alaska? Because those are really cool. That's kind of a high benchmark. Everything else is kind of boring.

SPEAKER_00:

I know, right?

SPEAKER_03:

Hawaii is like my favorite by far. Um, probably probably New Orleans. I didn't love it, but it was really unique. Like I guess country trip. I mean, maybe or maybe New York City. My daughter lives in New York City.

SPEAKER_02:

Ooh.

SPEAKER_03:

I have to do it.

SPEAKER_02:

So the daughter you're raised in Anchorage, Alaska, moved to New York City.

SPEAKER_03:

She's a corporate lawyer, went to Cornell Law School, lives in New York City, yeah.

SPEAKER_02:

And she likes it.

SPEAKER_03:

She loves it, but you know, she's she's not 30 yet. So, like it she just got married. I can see them like, you know, maybe a couple years.

SPEAKER_02:

She'll hate me for saying that, but mom is saying the pull is strong. The Death Star.

SPEAKER_00:

How cool uh the the when they have kids, yeah, and the kids are growing up in New York City, and then they go get to go visit grandma and grandpa in Alaska. Lucky freaking kids.

SPEAKER_02:

Yeah, they're gonna have that is these kids. These kids are moving a long flight. Those kids are happening. I think so. Uh Jennifer, kudos to you. How many other kids do you have?

SPEAKER_03:

Two others, and they're both in both in Alaska, both in college, yeah.

SPEAKER_02:

Yeah, how about that? She has not raised any dummies. No, Cornell Law. No, Apple doesn't fall far from the damn, I don't think. She did good. Guys, you have got to have learned something here, but we've got to do this. I've got to ask the famous four questions before we go. Jennifer Christensen from Spark Story. What is a book you would refer to our listeners?

SPEAKER_03:

Never split the difference. Chris Foss.

SPEAKER_00:

Ooh, what's that about?

SPEAKER_03:

One of my favorite books. So brilliant. Have you guys read it?

SPEAKER_00:

No. Give us a nugget. Okay. I got the AI summary.

SPEAKER_02:

Yeah, Chris Chris will read it on his uh I I read the AI summary. Yeah. No, I follow him on Insta. I'm gonna get him out of my.

SPEAKER_03:

You have to read it and then and then message me and tell me like changed my life. Um, like top FBI negotiator. Um, he didn't negotiate with terrorists, figured out how to basically get them to give up without paying lots of money, right? So then he went to Harvard to debate with the Harvard team and their business team and realized he was a better negotiator than the top Harvard business debate team. So he started this whole business thing basically using those negotiation techniques of like how to negotiate your life, your relationships, and business.

SPEAKER_01:

That sounds awesome.

SPEAKER_03:

Yeah. Being a woman of Alaska like that, that like rocked my world. Like, this is how you talk to people, this is how you negotiate. You know, it yeah.

SPEAKER_00:

I mean the name again.

SPEAKER_03:

It's never split the difference.

SPEAKER_00:

Never split the difference.

SPEAKER_03:

Yeah. It's got a master class too, if you prefer that, but I think the book is hands. I think the book is where you need to start.

SPEAKER_02:

All right. What is a favorite feature of your home? It's gonna be a new grow lights. It can't be the grow lights.

SPEAKER_03:

No, uh, we just moved into a new home and it has a phenomenal view of like the inlet and the mountains, and it is like my happy place every day.

SPEAKER_02:

Amazing.

SPEAKER_03:

Yeah, love it.

SPEAKER_02:

Wow. That's um, yeah. Wow. Yeah, I knew that was coming. You sure it's not heated floors, right?

SPEAKER_03:

No, no, but I will say let me tell you about my new toilet I just put in.

SPEAKER_02:

Can I tell you about that one? No, the simmer on all right, um best all right, guys. If you want toilet advice, flush a bucket of golf balls down at Western. It is a great low point toilet. I mean, low price point toilet. You can buy a thousand dollar all in the kitchen, all but the kitchen sink toilet. Amazing. I mean, this thing talks to you, it massages you, it warms you. There are guys who actually have said they'll sit on that thing for an hour. Your legs would go to sleep. That's what I said. I know I said the same thing. I'm like, what? Dude, I said, come on, you gotta you gotta be busier than that. Come on. I this I mean, I'm not saying I got a squatty at the house, but I mean, seriously. So uh back to the toilet. The sim rights, because you got to move some salads.

SPEAKER_00:

Hang with it, Jennifer. We'll get back to you. Potty talk.

SPEAKER_02:

All right, we're back. I could potty talk all day long. You know, you guys are growing stuff, I'm potty talking. All right, so we get it, all right. So and I don't even do that. So, anyway, go back to it. So, another thing we haven't talked about a lot here is we are kind of big into customer service. I'm in home services. Alan has been in the world of retail and still isn't commercial loans. We're kind of commercial loans, good lord. I mean, commercial know each other. Well, commercial real estate, which eventually you have to have a loan. Not if you're paying cash. I don't have that cash. You are my avatar. I'm not your avatar. We're kind of customer service freaks, right? Alan? Yeah, freaks. Thank you, freaks. Yeah, I agree. Well, what's a customer service pet peeve of yours when you're out there and you're the customer?

SPEAKER_03:

Oh, so many things. Um, not being able to talk to a human and then forgive me, but talking to somebody under 30 that doesn't want to talk to you anyway.

SPEAKER_02:

So isn't it a shame? Did you did you guys uh I'm looking at you two and I'm asking everybody when you were under 30? How about this? When you were under 20, did you look at people who are old and say don't have time for them, or did you embrace what they were sharing? Because I know a lot of people can drone on and on and on and on and on and drone on and on and on.

SPEAKER_00:

You don't have to respect your elders, right? Over and over. Yeah.

SPEAKER_03:

Yeah, I wanted to beat them. I'm like, I want to have what they have, like, I want to like learn from them.

SPEAKER_02:

So and look at you two, very successful. I think that's the lesson that we need to keep teaching our kids is that listen, young people, old people want to talk to you. And Al and I, I mean, we even took time out of our day. We didn't we didn't charge these kids to do it. We put on a summer entrepreneurship program. You did. I was just uh a little no, you weren't in your ear. Oh, you were you you did an amazing thing that we still liked you being there, buddy. Thank you. Um, and they did too, because they keep coming back going, can I talk to your other friend? I'm like, no, you what Alan was not smarter than me. I mean, he's bolder than me. Okay, no, we're both bold, but uh no, he's great. But no, I'll all the kids loved Alan. Um, but uh great point. You gotta learn that stuff. And if you know young people, you gotta tell them, man, the value is not sitting there staring at that little five-inch device, the value is in personal connection. And to your point, Jennifer, it's gonna swing back to that. Uh, I I think you're right.

SPEAKER_03:

I mean, it's gonna be um if I could rewind one thing. Have you guys read the book Unreasonable Hospitality?

SPEAKER_02:

Have try to get him on the Will got big on me. Man, he was going back and forth. We're emailing, and then oh, he should.

SPEAKER_03:

I'm gonna I'm gonna reach out to him. I mean, I don't know like have a relationship with him, but I'll just like begin this podcast.

SPEAKER_02:

You gotta get on because I'm telling you, dude. He uh I think he went got big time. I'm like, dude, we're right here. I loved your book because unreasonable hospitality. I translated that into being a handyman, um, because we do business in people's homes, but he talked about the unreasonable hospitality concept. And we've actually pushed some of those concepts. So I ask, I have a uh I have a technician advisory group that gives ideas to us about what we should be doing to better serve our customers. It's not coming from me, it's coming from them. I mean, I love it. All of his stuff is awesome. Yeah, forget the hot dogs. Um, that was another great line of that book. But yeah, ping him, tell him he's coming on this podcast. Well, promise.

SPEAKER_03:

When he was little, you need read never split the difference and tell me you changed your life.

SPEAKER_02:

All right, I'm gonna read it. You know what, Your Honor. I actually just wrote that. I said, you know what? I'm gonna do it, and I'm gonna ping Jennifer and I'm gonna say, and that free narcissist. So, all right, last thing. We need a DIY nightmare story, not a contractor nightmare story. Alaska, you have to do everything yourself, would do you? Yeah, I think so. All right. I mean, what'd you do? I mean, did you did you shoot an element and he's just still terrible things, DIY.

SPEAKER_03:

Like my husband's gonna come home and I had the walls like half painted pink and like didn't do the top stuff. And I I mean, I'm I'm not good with that stuff. So, and I've seen a lot of really bad DIY. So, what what are other things I've done? We tried to build this whole little house ourselves on the side of our side of our home, and like anyway, it didn't work out.

SPEAKER_02:

Did it move? Did it slide? Did it kind of fall to pieces?

SPEAKER_03:

Um like the plumbing, we actually like rented the excavator and did all and it just yeah, it froze in the winter, like we didn't set it up right. So there was that piece. Um, I've done floors DIY, never write. I think the last DIY thing I did that I did it with my dad, and like my dad's an amazing man, but you know, not a contractor. And so, like, we had like our all our kitchen cabinets, and then there was like little spaces extra in different parts.

SPEAKER_02:

Um I've I love that one. I love that phrase right there. But there's just little spaces and extra parts. I'm like, that's what I'm gonna say. Instead of calling my next company, just give me three more days contracting. I'm gonna be, don't worry about it. It's just extra spaces and little parts contracting. Jennifer Christensen, this has been amazing. You are amazing, guys. Go out there, follow her, go figure out, check her out on LinkedIn, Spark Story, Jennifer Christensen. It's all ease. All ease. Don't screw it up. I had somebody go, I can't find this person. I'm like, E or an A-R-E. C H R I S.

SPEAKER_03:

T-N-S-E-N, yeah.

SPEAKER_02:

Yeah, it's ease at the end. Ease at the end. We're easy at the end. This is the small business defari. We've been listening, we've been rocking, let's get out of here, Alan. We gotta go make money. Cheers, everybody. Thank you for listening to this episode of the Small Business Department. Remember, your positive attitudes will help you achieve that higher altitude you're looking for in the wild world small business understanding. And until next time, make a great day.

Head Shot

Chris Lalomia

Host
Head Shot

Alan Wyatt

Co-host