{"version":"1.0.0","segments":[{"speaker":"Average Joe Finances","startTime":0.785,"endTime":3.275,"body":"Hey, Welcome back"},{"speaker":"Average Joe Finances","startTime":0.785,"endTime":3.275,"body":"to the Average Joe Finances podcast."},{"speaker":"Average Joe Finances","startTime":3.28,"endTime":7.695,"body":"I'm your host, Mike Cavaggioni,"},{"speaker":"Average Joe Finances","startTime":3.28,"endTime":7.695,"body":"and today's guest is Alex Sonkin."},{"speaker":"Average Joe Finances","startTime":7.715,"endTime":11.015,"body":"So Alex, super excited to have you"},{"speaker":"Average Joe Finances","startTime":7.715,"endTime":11.015,"body":"on the show, especially with what"},{"speaker":"Average Joe Finances","startTime":11.02,"endTime":12.995,"body":"we're gonna be talking about, welcome."},{"speaker":"Alex Sonkin","startTime":14.195,"endTime":15.215,"body":"Thanks for having me, Mike."},{"speaker":"Alex Sonkin","startTime":15.215,"endTime":16.355,"body":"Really excited to be here."},{"speaker":"Average Joe Finances","startTime":16.73,"endTime":17.6,"body":"Yeah, absolutely."},{"speaker":"Average Joe Finances","startTime":17.65,"endTime":21.13,"body":"I wanna start this off the same"},{"speaker":"Average Joe Finances","startTime":17.65,"endTime":21.13,"body":"way I start every podcast episode."},{"speaker":"Average Joe Finances","startTime":21.46,"endTime":24.34,"body":"And me and the audience"},{"speaker":"Average Joe Finances","startTime":21.46,"endTime":24.34,"body":"wanna know more about you."},{"speaker":"Average Joe Finances","startTime":24.4,"endTime":27.67,"body":"So if you could tell us a little bit"},{"speaker":"Average Joe Finances","startTime":24.4,"endTime":27.67,"body":"about your story, tell us who you are."},{"speaker":"Average Joe Finances","startTime":27.97,"endTime":30.01,"body":"Who is Alex Sonkin?"},{"speaker":"Alex Sonkin","startTime":30.89,"endTime":31.91,"body":"Interesting question."},{"speaker":"Alex Sonkin","startTime":32.25,"endTime":33.57,"body":"Lots of ways to answer it."},{"speaker":"Alex Sonkin","startTime":33.57,"endTime":34.64,"body":"I'll try it this way."},{"speaker":"Alex Sonkin","startTime":35.375,"endTime":39.415,"body":"Graduated University of Michigan"},{"speaker":"Alex Sonkin","startTime":35.375,"endTime":39.415,"body":"Business School back in 1994,"},{"speaker":"Alex Sonkin","startTime":39.415,"endTime":42.835,"body":"became an options trader and was"},{"speaker":"Alex Sonkin","startTime":39.415,"endTime":42.835,"body":"a member of the Chicago Board of"},{"speaker":"Alex Sonkin","startTime":42.835,"endTime":45.065,"body":"Trade Chicago Merchantile Exchange."},{"speaker":"Alex Sonkin","startTime":45.085,"endTime":46.615,"body":"Chicago Board of Options Exchange."},{"speaker":"Alex Sonkin","startTime":46.945,"endTime":52.405,"body":"Worked for this French bank called Société"},{"speaker":"Alex Sonkin","startTime":46.945,"endTime":52.405,"body":"Générale SocGen, and learned how to do"},{"speaker":"Alex Sonkin","startTime":52.435,"endTime":57.415,"body":"arbitrage where we were buying options"},{"speaker":"Alex Sonkin","startTime":52.435,"endTime":57.415,"body":"on one exchange at one price, and ideally"},{"speaker":"Alex Sonkin","startTime":57.415,"endTime":62.935,"body":"selling the same or similar options"},{"speaker":"Alex Sonkin","startTime":57.415,"endTime":62.935,"body":"at another exchange across the street."},{"speaker":"Alex Sonkin","startTime":63.475,"endTime":68.785,"body":"At the same time, at a higher price to"},{"speaker":"Alex Sonkin","startTime":63.475,"endTime":68.785,"body":"create arbitrage strategies and along"},{"speaker":"Alex Sonkin","startTime":68.79,"endTime":73.645,"body":"the way I realized that tax attorneys"},{"speaker":"Alex Sonkin","startTime":68.79,"endTime":73.645,"body":"were creating arbitrage, riskless"},{"speaker":"Alex Sonkin","startTime":73.645,"endTime":78.535,"body":"profit with tax planning and many"},{"speaker":"Alex Sonkin","startTime":73.645,"endTime":78.535,"body":"things happened between then and now."},{"speaker":"Alex Sonkin","startTime":78.535,"endTime":80.885,"body":"But moved from Chicago to California."},{"speaker":"Alex Sonkin","startTime":80.975,"endTime":81.905,"body":"Came up with an idea."},{"speaker":"Alex Sonkin","startTime":83.285,"endTime":86.215,"body":"My wife now runs this"},{"speaker":"Alex Sonkin","startTime":83.285,"endTime":86.215,"body":"company called Go Macro."},{"speaker":"Alex Sonkin","startTime":86.215,"endTime":89.845,"body":"They sell macro bars based on"},{"speaker":"Alex Sonkin","startTime":86.215,"endTime":89.845,"body":"a diet that cured cancer for"},{"speaker":"Alex Sonkin","startTime":89.845,"endTime":91.165,"body":"my aunt, my mother-in-law."},{"speaker":"Alex Sonkin","startTime":91.165,"endTime":92.875,"body":"My wife was a school teacher at the time."},{"speaker":"Alex Sonkin","startTime":92.875,"endTime":96.115,"body":"I came up with the idea and it was"},{"speaker":"Alex Sonkin","startTime":92.875,"endTime":96.115,"body":"the last time she listened to me."},{"speaker":"Alex Sonkin","startTime":96.115,"endTime":97.195,"body":"It was about 20 years ago."},{"speaker":"Alex Sonkin","startTime":97.195,"endTime":98.935,"body":"It was starting this company with her mom."},{"speaker":"Alex Sonkin","startTime":99.175,"endTime":101.785,"body":"It's now the leading protein and"},{"speaker":"Alex Sonkin","startTime":99.175,"endTime":101.785,"body":"energy bar company out there."},{"speaker":"Alex Sonkin","startTime":102.295,"endTime":106.405,"body":"But when I, we moved to California,"},{"speaker":"Alex Sonkin","startTime":102.295,"endTime":106.405,"body":"we started setting up family offices."},{"speaker":"Alex Sonkin","startTime":106.6,"endTime":111.31,"body":"Started working really closely with CPA"},{"speaker":"Alex Sonkin","startTime":106.6,"endTime":111.31,"body":"firms law firms, and realized that there"},{"speaker":"Alex Sonkin","startTime":111.31,"endTime":117.4,"body":"was a huge disconnect between what CPAs"},{"speaker":"Alex Sonkin","startTime":111.31,"endTime":117.4,"body":"biggest clients needed and wanted, and"},{"speaker":"Alex Sonkin","startTime":117.4,"endTime":121.66,"body":"what the CPAs wanted to deliver to them,"},{"speaker":"Alex Sonkin","startTime":117.4,"endTime":121.66,"body":"and what the CPAs actually had access"},{"speaker":"Alex Sonkin","startTime":121.66,"endTime":125.84,"body":"to, we realized that CPAs were spread"},{"speaker":"Alex Sonkin","startTime":121.66,"endTime":125.84,"body":"really thin, just trying to produce"},{"speaker":"Alex Sonkin","startTime":125.84,"endTime":127.64,"body":"tax returns, financial statements."},{"speaker":"Alex Sonkin","startTime":128.53,"endTime":131.68,"body":"The tax codes constantly"},{"speaker":"Alex Sonkin","startTime":128.53,"endTime":131.68,"body":"changing, constantly moving."},{"speaker":"Alex Sonkin","startTime":131.98,"endTime":135.73,"body":"They really don't have time"},{"speaker":"Alex Sonkin","startTime":131.98,"endTime":135.73,"body":"to do proactive tax planning."},{"speaker":"Alex Sonkin","startTime":135.94,"endTime":139.57,"body":"They don't have time, they don't have"},{"speaker":"Alex Sonkin","startTime":135.94,"endTime":139.57,"body":"the resources to do the due diligence on"},{"speaker":"Alex Sonkin","startTime":139.57,"endTime":141.37,"body":"sophisticated tax planning strategies."},{"speaker":"Alex Sonkin","startTime":141.79,"endTime":145.6,"body":"We realize that only 18% of"},{"speaker":"Alex Sonkin","startTime":141.79,"endTime":145.6,"body":"Fortune 500 companies are zeroing"},{"speaker":"Alex Sonkin","startTime":145.6,"endTime":149.62,"body":"out their tax returns, which"},{"speaker":"Alex Sonkin","startTime":145.6,"endTime":149.62,"body":"is a crazy number because 82%."},{"speaker":"Average Joe Finances","startTime":149.62,"endTime":150.55,"body":"What was that percentage?"},{"speaker":"Alex Sonkin","startTime":150.97,"endTime":151.9,"body":"18%."},{"speaker":"Average Joe Finances","startTime":152.2,"endTime":152.62,"body":"Wow."},{"speaker":"Alex Sonkin","startTime":153.44,"endTime":156.89,"body":"Which is a crazy number,"},{"speaker":"Alex Sonkin","startTime":153.44,"endTime":156.89,"body":"but the other crazy number is that 82%"},{"speaker":"Alex Sonkin","startTime":156.89,"endTime":160.49,"body":"of the most profitable companies in"},{"speaker":"Alex Sonkin","startTime":156.89,"endTime":160.49,"body":"the world, these Fortune 500 companies,"},{"speaker":"Alex Sonkin","startTime":160.52,"endTime":166.88,"body":"who can hire the very best finest CPA"},{"speaker":"Alex Sonkin","startTime":160.52,"endTime":166.88,"body":"firm's, finest law firms in the world."},{"speaker":"Alex Sonkin","startTime":167.375,"endTime":171.455,"body":"They don't know how to do what"},{"speaker":"Alex Sonkin","startTime":167.375,"endTime":171.455,"body":"these 18% do every single year."},{"speaker":"Alex Sonkin","startTime":171.935,"endTime":175.985,"body":"And so what we realized is lots of"},{"speaker":"Alex Sonkin","startTime":171.935,"endTime":175.985,"body":"companies and lots of family offices"},{"speaker":"Alex Sonkin","startTime":175.985,"endTime":181.055,"body":"know how to make a lot of wealth,"},{"speaker":"Alex Sonkin","startTime":175.985,"endTime":181.055,"body":"but of one less than one out of five"},{"speaker":"Alex Sonkin","startTime":181.145,"endTime":182.885,"body":"really know how to keep that wealth."},{"speaker":"Alex Sonkin","startTime":182.885,"endTime":185.645,"body":"So we realized that tax"},{"speaker":"Alex Sonkin","startTime":182.885,"endTime":185.645,"body":"planning, sophisticated tax"},{"speaker":"Alex Sonkin","startTime":185.675,"endTime":186.995,"body":"planning was this unicorn."},{"speaker":"Alex Sonkin","startTime":187.805,"endTime":192.095,"body":"And what we decided to do was start"},{"speaker":"Alex Sonkin","startTime":187.805,"endTime":192.095,"body":"putting on these events, advanced"},{"speaker":"Alex Sonkin","startTime":192.095,"endTime":193.775,"body":"tax planning institutes, and."},{"speaker":"Alex Sonkin","startTime":194.39,"endTime":199.16,"body":"When we would invite all these CPA firms"},{"speaker":"Alex Sonkin","startTime":194.39,"endTime":199.16,"body":"and specialty firms and tax attorneys"},{"speaker":"Alex Sonkin","startTime":199.16,"endTime":204.145,"body":"and resources to the room to present, a"},{"speaker":"Alex Sonkin","startTime":199.16,"endTime":204.145,"body":"lot of the magic happened in the hallways"},{"speaker":"Alex Sonkin","startTime":204.145,"endTime":208.645,"body":"where these attorneys and CPAs would"},{"speaker":"Alex Sonkin","startTime":204.145,"endTime":208.645,"body":"start talking and having conversations."},{"speaker":"Alex Sonkin","startTime":208.645,"endTime":209.935,"body":"What about, what if we did this?"},{"speaker":"Alex Sonkin","startTime":209.935,"endTime":210.775,"body":"What if we did this?"},{"speaker":"Alex Sonkin","startTime":211.105,"endTime":212.035,"body":"How does this work?"},{"speaker":"Alex Sonkin","startTime":212.09,"endTime":213.41,"body":"How's the IRS look at that."},{"speaker":"Alex Sonkin","startTime":214.1,"endTime":217.94,"body":"And we realized that these CPAs were"},{"speaker":"Alex Sonkin","startTime":214.1,"endTime":217.94,"body":"really thirsting for this knowledge"},{"speaker":"Alex Sonkin","startTime":217.94,"endTime":219.71,"body":"and thirsting for these interactions."},{"speaker":"Alex Sonkin","startTime":220.385,"endTime":225.095,"body":"And we decided to create this facility"},{"speaker":"Alex Sonkin","startTime":220.385,"endTime":225.095,"body":"called the Due Diligence Project called"},{"speaker":"Alex Sonkin","startTime":225.095,"endTime":229.965,"body":"the Virtual Family Office Hub, where"},{"speaker":"Alex Sonkin","startTime":225.095,"endTime":229.965,"body":"we would invite and have our membership"},{"speaker":"Alex Sonkin","startTime":230.355,"endTime":234.765,"body":"where really all of our CPAs who are"},{"speaker":"Alex Sonkin","startTime":230.355,"endTime":234.765,"body":"from all around the country introduce"},{"speaker":"Alex Sonkin","startTime":234.765,"endTime":236.325,"body":"us to their favorite resources."},{"speaker":"Alex Sonkin","startTime":237.615,"endTime":241.065,"body":"And then we would introduce those"},{"speaker":"Alex Sonkin","startTime":237.615,"endTime":241.065,"body":"resources to the rest of the community"},{"speaker":"Alex Sonkin","startTime":241.395,"endTime":245.355,"body":"and then have, instead of having one"},{"speaker":"Alex Sonkin","startTime":241.395,"endTime":245.355,"body":"or two CPAs comment on it, we would"},{"speaker":"Alex Sonkin","startTime":245.355,"endTime":249.465,"body":"eventually have, now we, when we do a"},{"speaker":"Alex Sonkin","startTime":245.355,"endTime":249.465,"body":"summit, we a couple weeks ago, we just"},{"speaker":"Alex Sonkin","startTime":249.465,"endTime":250.965,"body":"did a due diligence project summit."},{"speaker":"Alex Sonkin","startTime":250.965,"endTime":256.715,"body":"We had 685 independent CBA"},{"speaker":"Alex Sonkin","startTime":250.965,"endTime":256.715,"body":"firms participate in 2020."},{"speaker":"Alex Sonkin","startTime":257.015,"endTime":262.445,"body":"We had 847 firms participate, so"},{"speaker":"Alex Sonkin","startTime":257.015,"endTime":262.445,"body":"a lot of these firms are former"},{"speaker":"Alex Sonkin","startTime":262.445,"endTime":265.205,"body":"KPMG, Deloitte, PWC tax partners."},{"speaker":"Alex Sonkin","startTime":265.565,"endTime":271.125,"body":"When we have that many independent"},{"speaker":"Alex Sonkin","startTime":265.565,"endTime":271.125,"body":"eyeballs, On a strategy, looking"},{"speaker":"Alex Sonkin","startTime":271.125,"endTime":273.945,"body":"at a resource, asking a lot"},{"speaker":"Alex Sonkin","startTime":271.125,"endTime":273.945,"body":"of questions, getting those"},{"speaker":"Alex Sonkin","startTime":273.945,"endTime":275.415,"body":"questions hopefully answered."},{"speaker":"Alex Sonkin","startTime":276.075,"endTime":280.605,"body":"We really can go very deep and very"},{"speaker":"Alex Sonkin","startTime":276.075,"endTime":280.605,"body":"wide in terms of the number of tax"},{"speaker":"Alex Sonkin","startTime":280.605,"endTime":285.765,"body":"strategies that we rip apart, put back"},{"speaker":"Alex Sonkin","startTime":280.605,"endTime":285.765,"body":"together and ultimately understand"},{"speaker":"Alex Sonkin","startTime":285.765,"endTime":288.375,"body":"where's the weakest part of the strategy?"},{"speaker":"Alex Sonkin","startTime":288.735,"endTime":290.805,"body":"Where's the IRS going to attack it?"},{"speaker":"Alex Sonkin","startTime":291.735,"endTime":296.595,"body":"Why are CPA a firms either comfortable"},{"speaker":"Alex Sonkin","startTime":291.735,"endTime":296.595,"body":"or uncomfortable defending that."},{"speaker":"Alex Sonkin","startTime":297.145,"endTime":303.025,"body":"Ultimately what we've been building is"},{"speaker":"Alex Sonkin","startTime":297.145,"endTime":303.025,"body":"an ongoing living hierarchy of strategies"},{"speaker":"Alex Sonkin","startTime":303.025,"endTime":308.635,"body":"and resources ranked and rated based"},{"speaker":"Alex Sonkin","startTime":303.025,"endTime":308.635,"body":"on their ROI net of cost, net of risk."},{"speaker":"Alex Sonkin","startTime":309.235,"endTime":313.675,"body":"And we just never stopped doing this kind"},{"speaker":"Alex Sonkin","startTime":309.235,"endTime":313.675,"body":"of activity because we realize this is the"},{"speaker":"Alex Sonkin","startTime":313.675,"endTime":319.515,"body":"most valuable thing that CPA firms have"},{"speaker":"Alex Sonkin","startTime":313.675,"endTime":319.515,"body":"access to cause they can look learn a new"},{"speaker":"Alex Sonkin","startTime":319.515,"endTime":324.255,"body":"strategy in 10 times less time than it"},{"speaker":"Alex Sonkin","startTime":319.515,"endTime":324.255,"body":"would take 'em to do a normal strategy."},{"speaker":"Alex Sonkin","startTime":324.285,"endTime":325.785,"body":"Cause we're sharing the notes with them."},{"speaker":"Alex Sonkin","startTime":326.085,"endTime":329.655,"body":"Then they're gonna want to do their"},{"speaker":"Alex Sonkin","startTime":326.085,"endTime":329.655,"body":"independent peer due diligence, but"},{"speaker":"Alex Sonkin","startTime":329.655,"endTime":333.045,"body":"we give 'em the notes, all the q and"},{"speaker":"Alex Sonkin","startTime":329.655,"endTime":333.045,"body":"a that they've been compiled over the"},{"speaker":"Alex Sonkin","startTime":333.045,"endTime":335.115,"body":"last 10, 15 years on the strategy."},{"speaker":"Alex Sonkin","startTime":335.445,"endTime":338.805,"body":"That saves 'em a lot of time"},{"speaker":"Alex Sonkin","startTime":335.445,"endTime":338.805,"body":"when they go into the tax code."},{"speaker":"Alex Sonkin","startTime":339.015,"endTime":340.455,"body":"Start asking questions."},{"speaker":"Alex Sonkin","startTime":340.935,"endTime":344.745,"body":"Peers in our community, maybe some other"},{"speaker":"Alex Sonkin","startTime":340.935,"endTime":344.745,"body":"tax attorneys in our community or outside"},{"speaker":"Alex Sonkin","startTime":344.745,"endTime":349.005,"body":"our community, but now they're able to"},{"speaker":"Alex Sonkin","startTime":344.745,"endTime":349.005,"body":"complete their due diligence in one 10th"},{"speaker":"Alex Sonkin","startTime":349.01,"endTime":350.985,"body":"a time with 10 times more confidence."},{"speaker":"Alex Sonkin","startTime":352.26,"endTime":355.17,"body":"And that's really what we're doing is"},{"speaker":"Alex Sonkin","startTime":352.26,"endTime":355.17,"body":"we're doing independent peer review"},{"speaker":"Alex Sonkin","startTime":355.17,"endTime":359.85,"body":"with the largest independent peer"},{"speaker":"Alex Sonkin","startTime":355.17,"endTime":359.85,"body":"review community of tax focused CPAs."},{"speaker":"Alex Sonkin","startTime":360.09,"endTime":364.2,"body":"Meaning we really don't care what"},{"speaker":"Alex Sonkin","startTime":360.09,"endTime":364.2,"body":"financial advisors or estate planning"},{"speaker":"Alex Sonkin","startTime":364.2,"endTime":369.0,"body":"attorneys or people, unless they have"},{"speaker":"Alex Sonkin","startTime":364.2,"endTime":369.0,"body":"at least 10,000 hours of experience in"},{"speaker":"Alex Sonkin","startTime":369.0,"endTime":375.54,"body":"audit, in tax court, their feedback on a"},{"speaker":"Alex Sonkin","startTime":369.0,"endTime":375.54,"body":"tax strategy or the questions they ask."},{"speaker":"Alex Sonkin","startTime":376.1,"endTime":380.18,"body":"Are just far less meaningful than"},{"speaker":"Alex Sonkin","startTime":376.1,"endTime":380.18,"body":"CPAs that have to sign the tax"},{"speaker":"Alex Sonkin","startTime":380.18,"endTime":384.05,"body":"returns that are dealing in audits,"},{"speaker":"Alex Sonkin","startTime":380.18,"endTime":384.05,"body":"dealing in tax court, and really"},{"speaker":"Alex Sonkin","startTime":384.05,"endTime":387.86,"body":"understand what the IRS is looking at"},{"speaker":"Alex Sonkin","startTime":384.05,"endTime":387.86,"body":"and how they look at tax strategies."},{"speaker":"Alex Sonkin","startTime":388.49,"endTime":389.72,"body":"And that's what we've really built."},{"speaker":"Alex Sonkin","startTime":389.72,"endTime":392.57,"body":"We built this due diligence"},{"speaker":"Alex Sonkin","startTime":389.72,"endTime":392.57,"body":"project for the CPA community."},{"speaker":"Average Joe Finances","startTime":393.195,"endTime":395.925,"body":"No, Alex that's"},{"speaker":"Average Joe Finances","startTime":393.195,"endTime":395.925,"body":"awesome because you're providing"},{"speaker":"Average Joe Finances","startTime":395.925,"endTime":400.095,"body":"a lot of value to other CPAs out"},{"speaker":"Average Joe Finances","startTime":395.925,"endTime":400.095,"body":"there, but also you're providing"},{"speaker":"Average Joe Finances","startTime":400.095,"endTime":404.775,"body":"access to something that not a lot"},{"speaker":"Average Joe Finances","startTime":400.095,"endTime":404.775,"body":"of people generally have access to."},{"speaker":"Average Joe Finances","startTime":404.775,"endTime":409.795,"body":"So if you could just explain a little"},{"speaker":"Average Joe Finances","startTime":404.775,"endTime":409.795,"body":"bit what a family office is and who would"},{"speaker":"Average Joe Finances","startTime":409.795,"endTime":412.555,"body":"normally have access to a family office."},{"speaker":"Alex Sonkin","startTime":413.475,"endTime":413.685,"body":"Yeah."},{"speaker":"Alex Sonkin","startTime":413.685,"endTime":417.035,"body":"Family offices, for many years no one"},{"speaker":"Alex Sonkin","startTime":413.685,"endTime":417.035,"body":"really knew what the family office"},{"speaker":"Alex Sonkin","startTime":417.035,"endTime":421.325,"body":"was cause it was really designed"},{"speaker":"Alex Sonkin","startTime":417.035,"endTime":421.325,"body":"for families worth maybe a billion"},{"speaker":"Alex Sonkin","startTime":421.325,"endTime":423.305,"body":"dollars, a quarter billion dollars."},{"speaker":"Alex Sonkin","startTime":423.635,"endTime":428.945,"body":"They would spend a million dollars a"},{"speaker":"Alex Sonkin","startTime":423.635,"endTime":428.945,"body":"year, at least $250,000 a year hiring"},{"speaker":"Alex Sonkin","startTime":429.815,"endTime":436.34,"body":"a team of people, maybe their cpa,"},{"speaker":"Alex Sonkin","startTime":429.815,"endTime":436.34,"body":"an attorney, advisors or many more"},{"speaker":"Alex Sonkin","startTime":436.34,"endTime":440.75,"body":"people to work in an office that just"},{"speaker":"Alex Sonkin","startTime":436.34,"endTime":440.75,"body":"basically handles the family's finances."},{"speaker":"Alex Sonkin","startTime":440.75,"endTime":446.69,"body":"So the idea of a family office is instead"},{"speaker":"Alex Sonkin","startTime":440.75,"endTime":446.69,"body":"of a, the business owner or patriarch"},{"speaker":"Alex Sonkin","startTime":446.69,"endTime":450.59,"body":"or matriarch of the family making seven"},{"speaker":"Alex Sonkin","startTime":446.69,"endTime":450.59,"body":"phone calls and getting seven different"},{"speaker":"Alex Sonkin","startTime":450.595,"endTime":455.24,"body":"answers to a problem, and they're more"},{"speaker":"Alex Sonkin","startTime":450.595,"endTime":455.24,"body":"confused, further away from the answer"},{"speaker":"Alex Sonkin","startTime":455.24,"endTime":457.19,"body":"than when they made that first phone call."},{"speaker":"Alex Sonkin","startTime":457.19,"endTime":460.01,"body":"Which is what's happening right"},{"speaker":"Alex Sonkin","startTime":457.19,"endTime":460.01,"body":"now is most people are running"},{"speaker":"Alex Sonkin","startTime":460.01,"endTime":462.47,"body":"their own pseudo family office."},{"speaker":"Alex Sonkin","startTime":462.47,"endTime":466.25,"body":"Even though they're not trained, it's"},{"speaker":"Alex Sonkin","startTime":462.47,"endTime":466.25,"body":"not organized, it's really a mess."},{"speaker":"Alex Sonkin","startTime":467.03,"endTime":471.56,"body":"So they hire a family office, so they"},{"speaker":"Alex Sonkin","startTime":467.03,"endTime":471.56,"body":"build one and they hire W-2 employees"},{"speaker":"Alex Sonkin","startTime":471.56,"endTime":475.91,"body":"to work inside their family office, and"},{"speaker":"Alex Sonkin","startTime":471.56,"endTime":475.91,"body":"now they can make one phone, call it the"},{"speaker":"Alex Sonkin","startTime":475.91,"endTime":480.08,"body":"family office, handles that phone call"},{"speaker":"Alex Sonkin","startTime":475.91,"endTime":480.08,"body":"like a team, and they design a solution,"},{"speaker":"Alex Sonkin","startTime":480.08,"endTime":481.94,"body":"handle the problem, and we're on our way."},{"speaker":"Alex Sonkin","startTime":482.63,"endTime":489.365,"body":"The challenge with that is, What"},{"speaker":"Alex Sonkin","startTime":482.63,"endTime":489.365,"body":"type of people wanna work W-2 for a"},{"speaker":"Alex Sonkin","startTime":489.365,"endTime":491.675,"body":"family and just handle their finances?"},{"speaker":"Alex Sonkin","startTime":492.095,"endTime":496.745,"body":"Meaning does the best tax attorney"},{"speaker":"Alex Sonkin","startTime":492.095,"endTime":496.745,"body":"on the planet want to work as a"},{"speaker":"Alex Sonkin","startTime":496.745,"endTime":499.085,"body":"W-2 employee for a family worth?"},{"speaker":"Alex Sonkin","startTime":499.505,"endTime":500.885,"body":"A half a billion dollars?"},{"speaker":"Alex Sonkin","startTime":501.345,"endTime":502.065,"body":"Maybe not."},{"speaker":"Alex Sonkin","startTime":502.065,"endTime":503.865,"body":"I would say probably not."},{"speaker":"Alex Sonkin","startTime":504.645,"endTime":509.38,"body":"I would say the top tax attorney in the"},{"speaker":"Alex Sonkin","startTime":504.645,"endTime":509.38,"body":"in their specialty wants to run their own"},{"speaker":"Alex Sonkin","startTime":509.38,"endTime":511.54,"body":"shop and live wherever they want to live."},{"speaker":"Alex Sonkin","startTime":512.08,"endTime":516.37,"body":"And with technology we can find"},{"speaker":"Alex Sonkin","startTime":512.08,"endTime":516.37,"body":"them anywhere and plug them"},{"speaker":"Alex Sonkin","startTime":516.37,"endTime":518.92,"body":"into any virtual family office."},{"speaker":"Alex Sonkin","startTime":518.92,"endTime":522.79,"body":"And that's where we started this idea"},{"speaker":"Alex Sonkin","startTime":518.92,"endTime":522.79,"body":"of instead of static single family"},{"speaker":"Alex Sonkin","startTime":522.79,"endTime":527.14,"body":"offices or multifamily offices, we"},{"speaker":"Alex Sonkin","startTime":522.79,"endTime":527.14,"body":"took this multifamily office idea."},{"speaker":"Alex Sonkin","startTime":527.19,"endTime":531.96,"body":"And said, we really want to make this a"},{"speaker":"Alex Sonkin","startTime":527.19,"endTime":531.96,"body":"virtual family office model, but instead"},{"speaker":"Alex Sonkin","startTime":531.96,"endTime":537.025,"body":"of a financial advisor or a money manager"},{"speaker":"Alex Sonkin","startTime":531.96,"endTime":537.025,"body":"leading that family office, cause does"},{"speaker":"Alex Sonkin","startTime":537.025,"endTime":541.855,"body":"someone who created 250 million or a"},{"speaker":"Alex Sonkin","startTime":537.025,"endTime":541.855,"body":"billion dollars worth of wealth need an"},{"speaker":"Alex Sonkin","startTime":541.855,"endTime":543.835,"body":"advisor to help them create more wealth?"},{"speaker":"Alex Sonkin","startTime":543.905,"endTime":544.535,"body":"Maybe not."},{"speaker":"Average Joe Finances","startTime":544.835,"endTime":545.435,"body":"Probably not."},{"speaker":"Average Joe Finances","startTime":545.435,"endTime":547.115,"body":"Not if they got there on their own right."},{"speaker":"Alex Sonkin","startTime":547.77,"endTime":548.37,"body":"Exactly."},{"speaker":"Alex Sonkin","startTime":548.37,"endTime":551.34,"body":"Now, if it was passed down, if it"},{"speaker":"Alex Sonkin","startTime":548.37,"endTime":551.34,"body":"was you know, inheritance, then"},{"speaker":"Alex Sonkin","startTime":551.345,"endTime":554.13,"body":"all of a sudden you're dealing with"},{"speaker":"Alex Sonkin","startTime":551.345,"endTime":554.13,"body":"people that maybe need a lot of help."},{"speaker":"Alex Sonkin","startTime":554.76,"endTime":557.73,"body":"But let's just say it's that"},{"speaker":"Alex Sonkin","startTime":554.76,"endTime":557.73,"body":"patriarch or matriarch who created"},{"speaker":"Alex Sonkin","startTime":557.73,"endTime":562.135,"body":"that wealth, that person mostly needs"},{"speaker":"Alex Sonkin","startTime":557.73,"endTime":562.135,"body":"someone to help 'em keep that wealth."},{"speaker":"Alex Sonkin","startTime":562.55,"endTime":563.48,"body":"Which is who?"},{"speaker":"Alex Sonkin","startTime":563.75,"endTime":568.07,"body":"Which is this technician, which"},{"speaker":"Alex Sonkin","startTime":563.75,"endTime":568.07,"body":"is probably a CPA that they trust."},{"speaker":"Alex Sonkin","startTime":568.28,"endTime":570.89,"body":"That's an expert in tax"},{"speaker":"Alex Sonkin","startTime":568.28,"endTime":570.89,"body":"mitigation, tax planning."},{"speaker":"Alex Sonkin","startTime":571.16,"endTime":575.93,"body":"But in our model, it's like we're building"},{"speaker":"Alex Sonkin","startTime":571.16,"endTime":575.93,"body":"Wall Street, we're building investment"},{"speaker":"Alex Sonkin","startTime":575.93,"endTime":580.43,"body":"banking infrastructure, but in our model,"},{"speaker":"Alex Sonkin","startTime":575.93,"endTime":580.43,"body":"it's called a family office underneath"},{"speaker":"Alex Sonkin","startTime":580.43,"endTime":585.53,"body":"the CPA, and then all those resources,"},{"speaker":"Alex Sonkin","startTime":580.43,"endTime":585.53,"body":"including money management, financial"},{"speaker":"Alex Sonkin","startTime":585.53,"endTime":587.15,"body":"advisory, estate, all those things."},{"speaker":"Alex Sonkin","startTime":587.705,"endTime":592.475,"body":"Our kind of more commodities, in our"},{"speaker":"Alex Sonkin","startTime":587.705,"endTime":592.475,"body":"family office environment where the lead,"},{"speaker":"Alex Sonkin","startTime":592.475,"endTime":597.335,"body":"the most elaborate part of that planning"},{"speaker":"Alex Sonkin","startTime":592.475,"endTime":597.335,"body":"is the income tax, estate tax planning."},{"speaker":"Alex Sonkin","startTime":597.785,"endTime":603.695,"body":"That really flows into every other part"},{"speaker":"Alex Sonkin","startTime":597.785,"endTime":603.695,"body":"of planning for that client's estate and"},{"speaker":"Alex Sonkin","startTime":604.055,"endTime":608.705,"body":"asset management and asset protection"},{"speaker":"Alex Sonkin","startTime":604.055,"endTime":608.705,"body":"and all those different efficiencies."},{"speaker":"Average Joe Finances","startTime":610.715,"endTime":613.86,"body":"Yeah, no I love"},{"speaker":"Average Joe Finances","startTime":610.715,"endTime":613.86,"body":"that and the and I appreciate your"},{"speaker":"Average Joe Finances","startTime":613.86,"endTime":616.59,"body":"explanation too, because one of the"},{"speaker":"Average Joe Finances","startTime":613.86,"endTime":616.59,"body":"things that I really like about this"},{"speaker":"Average Joe Finances","startTime":616.59,"endTime":619.93,"body":"show is, we'll bring on people that"},{"speaker":"Average Joe Finances","startTime":616.59,"endTime":619.93,"body":"are talking about some pretty complex"},{"speaker":"Average Joe Finances","startTime":619.93,"endTime":624.69,"body":"stuff, and I wanna make sure that"},{"speaker":"Average Joe Finances","startTime":619.93,"endTime":624.69,"body":"everyone in my audience, like if this is"},{"speaker":"Average Joe Finances","startTime":624.69,"endTime":627.51,"body":"their first episode, it's not something"},{"speaker":"Average Joe Finances","startTime":624.69,"endTime":627.51,"body":"that would turn them off, right?"},{"speaker":"Average Joe Finances","startTime":627.87,"endTime":630.47,"body":"So they're, if they're listening right"},{"speaker":"Average Joe Finances","startTime":627.87,"endTime":630.47,"body":"now is their first episode, they're"},{"speaker":"Average Joe Finances","startTime":630.475,"endTime":634.14,"body":"like, oh, family office and people with,"},{"speaker":"Average Joe Finances","startTime":630.475,"endTime":634.14,"body":"millions, maybe even a billion dollars."},{"speaker":"Average Joe Finances","startTime":634.14,"endTime":635.61,"body":"Oh my goodness, this is not for me."},{"speaker":"Average Joe Finances","startTime":635.89,"endTime":639.655,"body":"The way you explain it, Is, it makes"},{"speaker":"Average Joe Finances","startTime":635.89,"endTime":639.655,"body":"it easier for people to digest."},{"speaker":"Average Joe Finances","startTime":639.655,"endTime":641.095,"body":"So I definitely appreciate that."},{"speaker":"Average Joe Finances","startTime":641.485,"endTime":647.455,"body":"Now, when it comes to having a virtual"},{"speaker":"Average Joe Finances","startTime":641.485,"endTime":647.455,"body":"family office so you have this hub now"},{"speaker":"Average Joe Finances","startTime":647.455,"endTime":652.355,"body":"that you built Who all now has access"},{"speaker":"Average Joe Finances","startTime":647.455,"endTime":652.355,"body":"to this, because, typically with the"},{"speaker":"Average Joe Finances","startTime":652.355,"endTime":656.605,"body":"family office, the standard is usually"},{"speaker":"Average Joe Finances","startTime":652.355,"endTime":656.605,"body":"a hundred million net worth, right?"},{"speaker":"Average Joe Finances","startTime":656.855,"endTime":661.355,"body":"You might have a shared family office"},{"speaker":"Average Joe Finances","startTime":656.855,"endTime":661.355,"body":"with a 25 million net worth, but who has"},{"speaker":"Average Joe Finances","startTime":661.36,"endTime":663.605,"body":"access to this virtual family office?"},{"speaker":"Alex Sonkin","startTime":664.155,"endTime":666.185,"body":"We built this,"},{"speaker":"Alex Sonkin","startTime":664.155,"endTime":666.185,"body":"for the CPA community."},{"speaker":"Alex Sonkin","startTime":666.185,"endTime":668.765,"body":"We built this for the tax"},{"speaker":"Alex Sonkin","startTime":666.185,"endTime":668.765,"body":"planning community primarily."},{"speaker":"Alex Sonkin","startTime":668.815,"endTime":674.215,"body":"Our membership in the due diligence"},{"speaker":"Alex Sonkin","startTime":668.815,"endTime":674.215,"body":"project, I would say is 99% CPA firms."},{"speaker":"Average Joe Finances","startTime":674.915,"endTime":677.045,"body":"And actually,"},{"speaker":"Average Joe Finances","startTime":674.915,"endTime":677.045,"body":"real quick, wh why is that important?"},{"speaker":"Alex Sonkin","startTime":678.375,"endTime":680.26,"body":"Because we really need them."},{"speaker":"Alex Sonkin","startTime":680.29,"endTime":686.045,"body":"We want, we focused on, we started"},{"speaker":"Alex Sonkin","startTime":680.29,"endTime":686.045,"body":"with sophisticated tax planning, due"},{"speaker":"Alex Sonkin","startTime":686.045,"endTime":689.045,"body":"diligence, except we're doing due"},{"speaker":"Alex Sonkin","startTime":686.045,"endTime":689.045,"body":"diligence on a lot of other things."},{"speaker":"Alex Sonkin","startTime":689.045,"endTime":693.475,"body":"But the area that really sets us"},{"speaker":"Alex Sonkin","startTime":689.045,"endTime":693.475,"body":"apart is sophisticated tax planning."},{"speaker":"Alex Sonkin","startTime":694.555,"endTime":696.865,"body":"CPAs are supposed to do that work."},{"speaker":"Alex Sonkin","startTime":697.81,"endTime":699.34,"body":"But they are spread so thin."},{"speaker":"Alex Sonkin","startTime":699.34,"endTime":702.1,"body":"They don't have the time, they don't"},{"speaker":"Alex Sonkin","startTime":699.34,"endTime":702.1,"body":"have the resources, but they're"},{"speaker":"Alex Sonkin","startTime":702.1,"endTime":703.54,"body":"the ones who sign the tax returns."},{"speaker":"Alex Sonkin","startTime":703.57,"endTime":707.92,"body":"They're the ones who have experience"},{"speaker":"Alex Sonkin","startTime":703.57,"endTime":707.92,"body":"in audit and tax court, and really"},{"speaker":"Alex Sonkin","startTime":708.34,"endTime":710.59,"body":"tax planning should go through them."},{"speaker":"Alex Sonkin","startTime":710.95,"endTime":714.25,"body":"And what we're doing is"},{"speaker":"Alex Sonkin","startTime":710.95,"endTime":714.25,"body":"really building teams."},{"speaker":"Alex Sonkin","startTime":714.98,"endTime":718.88,"body":"You win championships with teams, you"},{"speaker":"Alex Sonkin","startTime":714.98,"endTime":718.88,"body":"can't win championships with everyone's"},{"speaker":"Alex Sonkin","startTime":718.88,"endTime":723.05,"body":"out for their own self-interest and"},{"speaker":"Alex Sonkin","startTime":718.88,"endTime":723.05,"body":"the traditional financial services"},{"speaker":"Alex Sonkin","startTime":723.05,"endTime":725.56,"body":"model, which is built, on Wall Street."},{"speaker":"Alex Sonkin","startTime":725.77,"endTime":727.15,"body":"What are they doing over there?"},{"speaker":"Alex Sonkin","startTime":727.54,"endTime":730.75,"body":"Goldman Sachs is not interested"},{"speaker":"Alex Sonkin","startTime":727.54,"endTime":730.75,"body":"in showing their best clients what"},{"speaker":"Alex Sonkin","startTime":730.755,"endTime":732.73,"body":"Morgan Stanley or JP Morgan is doing."},{"speaker":"Alex Sonkin","startTime":732.73,"endTime":736.04,"body":"They're just gonna say, Hey, we're"},{"speaker":"Alex Sonkin","startTime":732.73,"endTime":736.04,"body":"Goldman Sachs, we're the best, we"},{"speaker":"Alex Sonkin","startTime":736.04,"endTime":739.16,"body":"have a backroom full of products"},{"speaker":"Alex Sonkin","startTime":736.04,"endTime":739.16,"body":"and services and m and a stuff."},{"speaker":"Alex Sonkin","startTime":739.4,"endTime":742.76,"body":"You can buy Goldman Sachs stuff and feel"},{"speaker":"Alex Sonkin","startTime":739.4,"endTime":742.76,"body":"like you're getting the best products."},{"speaker":"Alex Sonkin","startTime":743.06,"endTime":746.48,"body":"Out there, but the current"},{"speaker":"Alex Sonkin","startTime":743.06,"endTime":746.48,"body":"world is not, doesn't want that."},{"speaker":"Alex Sonkin","startTime":746.51,"endTime":746.99,"body":"What do we want?"},{"speaker":"Alex Sonkin","startTime":746.99,"endTime":748.16,"body":"We want open source."},{"speaker":"Alex Sonkin","startTime":748.67,"endTime":750.08,"body":"Hey, what is Morgan Stanley doing?"},{"speaker":"Alex Sonkin","startTime":750.08,"endTime":750.77,"body":"What's JP Morgan?"},{"speaker":"Alex Sonkin","startTime":750.825,"endTime":751.935,"body":"What's everyone doing?"},{"speaker":"Alex Sonkin","startTime":752.175,"endTime":755.185,"body":"Let's find the very best"},{"speaker":"Alex Sonkin","startTime":752.175,"endTime":755.185,"body":"products, services, and let's"},{"speaker":"Alex Sonkin","startTime":755.185,"endTime":756.865,"body":"have best in class peer reviewed."},{"speaker":"Alex Sonkin","startTime":756.965,"endTime":760.295,"body":"The financial service industry is not"},{"speaker":"Alex Sonkin","startTime":756.965,"endTime":760.295,"body":"interested in best in class peer review."},{"speaker":"Alex Sonkin","startTime":760.295,"endTime":762.785,"body":"They want, they just want"},{"speaker":"Alex Sonkin","startTime":760.295,"endTime":762.785,"body":"people to do business with them."},{"speaker":"Alex Sonkin","startTime":763.685,"endTime":767.975,"body":"So we're really the o, the first"},{"speaker":"Alex Sonkin","startTime":763.685,"endTime":767.975,"body":"open source model to create"},{"speaker":"Alex Sonkin","startTime":767.975,"endTime":769.445,"body":"this open source peer review."},{"speaker":"Alex Sonkin","startTime":769.445,"endTime":773.615,"body":"Kinda like Amazon came in and said,"},{"speaker":"Alex Sonkin","startTime":769.445,"endTime":773.615,"body":"look, we're gonna house every book"},{"speaker":"Alex Sonkin","startTime":773.615,"endTime":778.595,"body":"title in the world on amazon.com because"},{"speaker":"Alex Sonkin","startTime":773.615,"endTime":778.595,"body":"Barnes and Noble cannot fit every"},{"speaker":"Alex Sonkin","startTime":778.595,"endTime":781.115,"body":"book in a store and we're gonna win."},{"speaker":"Alex Sonkin","startTime":781.475,"endTime":785.6,"body":"And then the thing that made them"},{"speaker":"Alex Sonkin","startTime":781.475,"endTime":785.6,"body":"really successful was we're gonna"},{"speaker":"Alex Sonkin","startTime":785.6,"endTime":790.55,"body":"share the feedback from everyone"},{"speaker":"Alex Sonkin","startTime":785.6,"endTime":790.55,"body":"who's read these books and go, five"},{"speaker":"Alex Sonkin","startTime":790.55,"endTime":794.09,"body":"stars, four stars, three stars, and"},{"speaker":"Alex Sonkin","startTime":790.55,"endTime":794.09,"body":"we're gonna show you, hey, this book"},{"speaker":"Alex Sonkin","startTime":794.09,"endTime":797.75,"body":"got 4.9 stars and has 5,000 reviews."},{"speaker":"Alex Sonkin","startTime":797.84,"endTime":798.62,"body":"What does that do?"},{"speaker":"Alex Sonkin","startTime":798.86,"endTime":802.02,"body":"It allows, that the guy who's"},{"speaker":"Alex Sonkin","startTime":798.86,"endTime":802.02,"body":"got the Amazon app in his"},{"speaker":"Alex Sonkin","startTime":802.025,"endTime":803.94,"body":"hand to do due diligence."},{"speaker":"Alex Sonkin","startTime":804.42,"endTime":810.36,"body":"In 10 seconds as opposed to driving to"},{"speaker":"Alex Sonkin","startTime":804.42,"endTime":810.36,"body":"Barnes and Noble talking to the people at"},{"speaker":"Alex Sonkin","startTime":810.36,"endTime":811.74,"body":"Barnes and have you ever read this book?"},{"speaker":"Alex Sonkin","startTime":812.13,"endTime":813.27,"body":"Same thing with movies."},{"speaker":"Alex Sonkin","startTime":814.035,"endTime":816.765,"body":"We've done the same thing with"},{"speaker":"Alex Sonkin","startTime":814.035,"endTime":816.765,"body":"sophisticated tax planning, except"},{"speaker":"Alex Sonkin","startTime":816.765,"endTime":820.095,"body":"we, we needed to make this open"},{"speaker":"Alex Sonkin","startTime":816.765,"endTime":820.095,"body":"source peer review and we're"},{"speaker":"Alex Sonkin","startTime":820.095,"endTime":824.805,"body":"the Amazon in the middle and our"},{"speaker":"Alex Sonkin","startTime":820.095,"endTime":824.805,"body":"membership is the tax geeks, right?"},{"speaker":"Alex Sonkin","startTime":825.045,"endTime":827.615,"body":"And so I'm a tax geek right"},{"speaker":"Alex Sonkin","startTime":825.045,"endTime":827.615,"body":"in there with everyone else."},{"speaker":"Alex Sonkin","startTime":828.075,"endTime":829.005,"body":"We love this stuff."},{"speaker":"Alex Sonkin","startTime":829.005,"endTime":830.355,"body":"We go deep, we go, why?"},{"speaker":"Alex Sonkin","startTime":830.355,"endTime":831.875,"body":"We figure out, what's going on."},{"speaker":"Alex Sonkin","startTime":832.46,"endTime":833.51,"body":"That's the client base."},{"speaker":"Alex Sonkin","startTime":833.51,"endTime":836.66,"body":"And on the other side are all the"},{"speaker":"Alex Sonkin","startTime":833.51,"endTime":836.66,"body":"best tax attorneys, all the best"},{"speaker":"Alex Sonkin","startTime":836.66,"endTime":838.94,"body":"specialists, every, all these specialists."},{"speaker":"Alex Sonkin","startTime":838.94,"endTime":843.58,"body":"And these people can only be elite"},{"speaker":"Alex Sonkin","startTime":838.94,"endTime":843.58,"body":"elite, maybe in one or two strategies."},{"speaker":"Alex Sonkin","startTime":843.585,"endTime":844.66,"body":"They can't be elite."},{"speaker":"Alex Sonkin","startTime":844.665,"endTime":850.91,"body":"They're like, specialized doctors and"},{"speaker":"Alex Sonkin","startTime":844.665,"endTime":850.91,"body":"surgeons, a surgeon who knows how to,"},{"speaker":"Alex Sonkin","startTime":850.96,"endTime":855.52,"body":"take apart, brain surgeon is probably"},{"speaker":"Alex Sonkin","startTime":850.96,"endTime":855.52,"body":"not the world's best foot surgeon."},{"speaker":"Alex Sonkin","startTime":857.215,"endTime":861.025,"body":"So people going to their doctor,"},{"speaker":"Alex Sonkin","startTime":857.215,"endTime":861.025,"body":"people, they expect to be, if"},{"speaker":"Alex Sonkin","startTime":861.025,"endTime":863.695,"body":"it's really complicated, they're"},{"speaker":"Alex Sonkin","startTime":861.025,"endTime":863.695,"body":"gonna be referred to a specialist."},{"speaker":"Alex Sonkin","startTime":864.445,"endTime":867.595,"body":"In a CPA world, we expect"},{"speaker":"Alex Sonkin","startTime":864.445,"endTime":867.595,"body":"CPAs to know everything."},{"speaker":"Alex Sonkin","startTime":867.895,"endTime":869.665,"body":"We expect attorneys to know everything."},{"speaker":"Alex Sonkin","startTime":869.755,"endTime":872.995,"body":"The tax code is just so big"},{"speaker":"Alex Sonkin","startTime":869.755,"endTime":872.995,"body":"and constantly changing."},{"speaker":"Alex Sonkin","startTime":872.995,"endTime":878.815,"body":"It really takes a team, and in our"},{"speaker":"Alex Sonkin","startTime":872.995,"endTime":878.815,"body":"world, it takes the very, very best."},{"speaker":"Alex Sonkin","startTime":879.265,"endTime":884.035,"body":"Players in their positions to build"},{"speaker":"Alex Sonkin","startTime":879.265,"endTime":884.035,"body":"the best in class peer review team."},{"speaker":"Alex Sonkin","startTime":884.305,"endTime":888.595,"body":"And the only way we know how to do"},{"speaker":"Alex Sonkin","startTime":884.305,"endTime":888.595,"body":"it is to do it virtually cause these"},{"speaker":"Alex Sonkin","startTime":888.595,"endTime":890.125,"body":"specialists are all over the world."},{"speaker":"Alex Sonkin","startTime":890.545,"endTime":894.975,"body":"And to have these tax focused"},{"speaker":"Alex Sonkin","startTime":890.545,"endTime":894.975,"body":"CPAs do the vetting cause."},{"speaker":"Alex Sonkin","startTime":895.405,"endTime":896.305,"body":"Who should we trust?"},{"speaker":"Alex Sonkin","startTime":896.305,"endTime":897.805,"body":"Should we trust financial advisors?"},{"speaker":"Alex Sonkin","startTime":898.645,"endTime":899.635,"body":"I trust CPAs."},{"speaker":"Alex Sonkin","startTime":900.265,"endTime":901.555,"body":"They're not salesy."},{"speaker":"Alex Sonkin","startTime":901.765,"endTime":904.345,"body":"They're not there to make"},{"speaker":"Alex Sonkin","startTime":901.765,"endTime":904.345,"body":"as much money as possible."},{"speaker":"Alex Sonkin","startTime":904.525,"endTime":907.885,"body":"They're there to help their"},{"speaker":"Alex Sonkin","startTime":904.525,"endTime":907.885,"body":"client get a big thank you."},{"speaker":"Alex Sonkin","startTime":908.155,"endTime":911.245,"body":"For some reason these are"},{"speaker":"Alex Sonkin","startTime":908.155,"endTime":911.245,"body":"technicians and engineering brain."},{"speaker":"Alex Sonkin","startTime":911.395,"endTime":912.565,"body":"We just trust them."},{"speaker":"Alex Sonkin","startTime":912.775,"endTime":916.555,"body":"And so in our model, we want them"},{"speaker":"Alex Sonkin","startTime":912.775,"endTime":916.555,"body":"to be the superstar, and then we're"},{"speaker":"Alex Sonkin","startTime":916.555,"endTime":919.975,"body":"gonna educate them and give 'em access"},{"speaker":"Alex Sonkin","startTime":916.555,"endTime":919.975,"body":"to all this knowledge and have them"},{"speaker":"Alex Sonkin","startTime":919.975,"endTime":923.605,"body":"recommend whatever they feel like"},{"speaker":"Alex Sonkin","startTime":919.975,"endTime":923.605,"body":"is very best for their best clients."},{"speaker":"Alex Sonkin","startTime":924.02,"endTime":925.94,"body":"So our clients are CPA firms, yeah."},{"speaker":"Average Joe Finances","startTime":926.24,"endTime":928.57,"body":"Yeah, that's"},{"speaker":"Average Joe Finances","startTime":926.24,"endTime":928.57,"body":"fantastic because, when it comes to,"},{"speaker":"Average Joe Finances","startTime":928.57,"endTime":931.96,"body":"and this is a problem that I hear"},{"speaker":"Average Joe Finances","startTime":928.57,"endTime":931.96,"body":"a lot of people in the real estate"},{"speaker":"Average Joe Finances","startTime":931.96,"endTime":937.18,"body":"space talking about is trying to find"},{"speaker":"Average Joe Finances","startTime":931.96,"endTime":937.18,"body":"the right CPA, trying to find the"},{"speaker":"Average Joe Finances","startTime":937.18,"endTime":938.77,"body":"right person that can specialize."},{"speaker":"Average Joe Finances","startTime":939.39,"endTime":943.11,"body":"In real estate or like specifically maybe"},{"speaker":"Average Joe Finances","startTime":939.39,"endTime":943.11,"body":"like multifamily real estate, right?"},{"speaker":"Average Joe Finances","startTime":943.14,"endTime":945.96,"body":"So like you said, when you're"},{"speaker":"Average Joe Finances","startTime":943.14,"endTime":945.96,"body":"looking at like doctors and things"},{"speaker":"Average Joe Finances","startTime":945.96,"endTime":946.92,"body":"like that was a great example."},{"speaker":"Average Joe Finances","startTime":946.92,"endTime":948.54,"body":"Like you have these"},{"speaker":"Average Joe Finances","startTime":946.92,"endTime":948.54,"body":"different specialists, right?"},{"speaker":"Average Joe Finances","startTime":948.78,"endTime":950.16,"body":"Same thing like lawyers, right?"},{"speaker":"Average Joe Finances","startTime":950.43,"endTime":954.72,"body":"Not every lawyer can go be a criminal"},{"speaker":"Average Joe Finances","startTime":950.43,"endTime":954.72,"body":"defense lawyer or environmental specialist"},{"speaker":"Average Joe Finances","startTime":954.725,"endTime":959.74,"body":"lawyer, or a real estate lawyer, right"},{"speaker":"Average Joe Finances","startTime":954.725,"endTime":959.74,"body":"there's different specializations"},{"speaker":"Average Joe Finances","startTime":959.74,"endTime":961.21,"body":"that people focus on, right?"},{"speaker":"Average Joe Finances","startTime":961.51,"endTime":966.3,"body":"What you've created here looks like a hub,"},{"speaker":"Average Joe Finances","startTime":961.51,"endTime":966.3,"body":"and actually it's called a hub, right?"},{"speaker":"Alex Sonkin","startTime":966.36,"endTime":966.42,"body":"Yeah."},{"speaker":"Average Joe Finances","startTime":966.48,"endTime":969.33,"body":"It's a hub"},{"speaker":"Average Joe Finances","startTime":966.48,"endTime":969.33,"body":"where all of these professionals that"},{"speaker":"Average Joe Finances","startTime":969.33,"endTime":974.04,"body":"are the best in their specialty can"},{"speaker":"Average Joe Finances","startTime":969.33,"endTime":974.04,"body":"come impart their knowledge right."},{"speaker":"Average Joe Finances","startTime":974.22,"endTime":976.5,"body":"To other people that are"},{"speaker":"Average Joe Finances","startTime":974.22,"endTime":976.5,"body":"looking for those answers."},{"speaker":"Average Joe Finances","startTime":976.65,"endTime":980.55,"body":"And like you said, you're cutting down"},{"speaker":"Average Joe Finances","startTime":976.65,"endTime":980.55,"body":"that time that they're spending on this."},{"speaker":"Average Joe Finances","startTime":980.58,"endTime":983.255,"body":"It takes 'em now a 10th of the time"},{"speaker":"Average Joe Finances","startTime":980.58,"endTime":983.255,"body":"to find the information that they"},{"speaker":"Average Joe Finances","startTime":983.255,"endTime":985.455,"body":"need to find because the right people."},{"speaker":"Average Joe Finances","startTime":986.025,"endTime":989.225,"body":"Are feeding that information"},{"speaker":"Average Joe Finances","startTime":986.025,"endTime":989.225,"body":"into this hub, right?"},{"speaker":"Average Joe Finances","startTime":989.225,"endTime":989.565,"body":"That's right."},{"speaker":"Average Joe Finances","startTime":989.625,"endTime":992.235,"body":"So I think that's one of the most"},{"speaker":"Average Joe Finances","startTime":989.625,"endTime":992.235,"body":"important things to look at here."},{"speaker":"Average Joe Finances","startTime":992.685,"endTime":997.225,"body":"Especially because, my, my listeners most"},{"speaker":"Average Joe Finances","startTime":992.685,"endTime":997.225,"body":"of them are real estate investors, right?"},{"speaker":"Average Joe Finances","startTime":997.225,"endTime":1000.675,"body":"So they're like, okay, I need to"},{"speaker":"Average Joe Finances","startTime":997.225,"endTime":1000.675,"body":"figure out a good tax strategy."},{"speaker":"Average Joe Finances","startTime":1000.985,"endTime":1005.655,"body":"Because, you have these, this 18%"},{"speaker":"Average Joe Finances","startTime":1000.985,"endTime":1005.655,"body":"of these Fortune 500 companies that,"},{"speaker":"Average Joe Finances","startTime":1005.985,"endTime":1007.905,"body":"that zero out their tax returns."},{"speaker":"Average Joe Finances","startTime":1008.175,"endTime":1010.84,"body":"He's I feel like I'm part of"},{"speaker":"Average Joe Finances","startTime":1008.175,"endTime":1010.84,"body":"this 82% that I'm still paying."},{"speaker":"Average Joe Finances","startTime":1010.84,"endTime":1011.86,"body":"I need to figure this out."},{"speaker":"Alex Sonkin","startTime":1011.91,"endTime":1012.63,"body":"What's funny, mike."},{"speaker":"Alex Sonkin","startTime":1012.96,"endTime":1017.01,"body":"Is if, let's just say we showed one of"},{"speaker":"Alex Sonkin","startTime":1012.96,"endTime":1017.01,"body":"your biggest clients a tax strategy."},{"speaker":"Alex Sonkin","startTime":1017.07,"endTime":1017.25,"body":"Yeah."},{"speaker":"Alex Sonkin","startTime":1017.28,"endTime":1018.45,"body":"Guess what they would do?"},{"speaker":"Alex Sonkin","startTime":1019.05,"endTime":1022.08,"body":"Your biggest real estate"},{"speaker":"Alex Sonkin","startTime":1019.05,"endTime":1022.08,"body":"investor, listener, right?"},{"speaker":"Alex Sonkin","startTime":1022.08,"endTime":1023.34,"body":"What would they do with that?"},{"speaker":"Alex Sonkin","startTime":1023.76,"endTime":1025.83,"body":"They would have no idea"},{"speaker":"Alex Sonkin","startTime":1023.76,"endTime":1025.83,"body":"what the heck it is."},{"speaker":"Alex Sonkin","startTime":1025.83,"endTime":1026.88,"body":"Am I gonna go to jail?"},{"speaker":"Alex Sonkin","startTime":1026.885,"endTime":1027.54,"body":"Is this legal?"},{"speaker":"Alex Sonkin","startTime":1027.54,"endTime":1028.23,"body":"Is it not legal?"},{"speaker":"Alex Sonkin","startTime":1028.235,"endTime":1028.68,"body":"What is that?"},{"speaker":"Alex Sonkin","startTime":1028.89,"endTime":1029.52,"body":"No clue."},{"speaker":"Alex Sonkin","startTime":1029.58,"endTime":1030.3,"body":"What are they gonna do?"},{"speaker":"Alex Sonkin","startTime":1030.33,"endTime":1032.28,"body":"They're gonna do exactly what we're doing."},{"speaker":"Alex Sonkin","startTime":1032.67,"endTime":1036.18,"body":"They're gonna start showing this"},{"speaker":"Alex Sonkin","startTime":1032.67,"endTime":1036.18,"body":"strategy to CPAs and attorneys."},{"speaker":"Alex Sonkin","startTime":1036.185,"endTime":1038.61,"body":"How many are they gonna show"},{"speaker":"Alex Sonkin","startTime":1036.185,"endTime":1038.61,"body":"it to before they're done?"},{"speaker":"Alex Sonkin","startTime":1038.91,"endTime":1039.54,"body":"I don't know."},{"speaker":"Alex Sonkin","startTime":1040.14,"endTime":1042.24,"body":"Are they gonna show it"},{"speaker":"Alex Sonkin","startTime":1040.14,"endTime":1042.24,"body":"to thousands of them?"},{"speaker":"Alex Sonkin","startTime":1042.3,"endTime":1042.72,"body":"No."},{"speaker":"Alex Sonkin","startTime":1043.29,"endTime":1045.96,"body":"They're gonna show it"},{"speaker":"Alex Sonkin","startTime":1043.29,"endTime":1045.96,"body":"to one or two or three."},{"speaker":"Alex Sonkin","startTime":1046.635,"endTime":1047.955,"body":"And they're, what are they really doing?"},{"speaker":"Alex Sonkin","startTime":1047.955,"endTime":1051.075,"body":"They're recreating the"},{"speaker":"Alex Sonkin","startTime":1047.955,"endTime":1051.075,"body":"due diligence project."},{"speaker":"Alex Sonkin","startTime":1051.615,"endTime":1055.515,"body":"We've shown our stuff that thousands of,"},{"speaker":"Alex Sonkin","startTime":1051.615,"endTime":1055.515,"body":"independent CPA firms and law firms over"},{"speaker":"Alex Sonkin","startTime":1055.515,"endTime":1057.495,"body":"the last 15 years we've been doing this."},{"speaker":"Alex Sonkin","startTime":1058.005,"endTime":1062.055,"body":"So anyone and everyone, the way"},{"speaker":"Alex Sonkin","startTime":1058.005,"endTime":1062.055,"body":"they do due diligence is really"},{"speaker":"Alex Sonkin","startTime":1062.055,"endTime":1063.165,"body":"the same way we're doing it."},{"speaker":"Alex Sonkin","startTime":1063.165,"endTime":1066.945,"body":"It's just we've just created this very"},{"speaker":"Alex Sonkin","startTime":1063.165,"endTime":1066.945,"body":"large community just like Bezos, right?"},{"speaker":"Alex Sonkin","startTime":1066.945,"endTime":1068.775,"body":"Anyone could do the same"},{"speaker":"Alex Sonkin","startTime":1066.945,"endTime":1068.775,"body":"thing that Bezos did."},{"speaker":"Alex Sonkin","startTime":1068.775,"endTime":1070.395,"body":"Hey, read these books."},{"speaker":"Alex Sonkin","startTime":1071.475,"endTime":1073.905,"body":"Give me five stars,"},{"speaker":"Alex Sonkin","startTime":1071.475,"endTime":1073.905,"body":"four stars, three stars."},{"speaker":"Alex Sonkin","startTime":1073.905,"endTime":1076.185,"body":"I'm gonna organize the information,"},{"speaker":"Alex Sonkin","startTime":1073.905,"endTime":1076.185,"body":"share it with everyone else."},{"speaker":"Alex Sonkin","startTime":1076.545,"endTime":1077.685,"body":"Bezos did it first."},{"speaker":"Average Joe Finances","startTime":1078.405,"endTime":1078.675,"body":"Right."},{"speaker":"Alex Sonkin","startTime":1078.705,"endTime":1080.355,"body":"And he did"},{"speaker":"Alex Sonkin","startTime":1078.705,"endTime":1080.355,"body":"it biggest and best."},{"speaker":"Alex Sonkin","startTime":1080.355,"endTime":1081.405,"body":"And then he had the delivery."},{"speaker":"Alex Sonkin","startTime":1081.705,"endTime":1085.845,"body":"So it's not rocket science, it's just"},{"speaker":"Alex Sonkin","startTime":1081.705,"endTime":1085.845,"body":"no one else wants to play that game."},{"speaker":"Alex Sonkin","startTime":1085.85,"endTime":1086.835,"body":"They want to play that."},{"speaker":"Alex Sonkin","startTime":1086.835,"endTime":1089.565,"body":"I'm gonna protect my client"},{"speaker":"Alex Sonkin","startTime":1086.835,"endTime":1089.565,"body":"from information game."},{"speaker":"Average Joe Finances","startTime":1089.725,"endTime":1090.74,"body":"Yeah,"},{"speaker":"Average Joe Finances","startTime":1089.725,"endTime":1090.74,"body":"and you already have the"},{"speaker":"Average Joe Finances","startTime":1090.74,"endTime":1092.15,"body":"structure in place, right?"},{"speaker":"Average Joe Finances","startTime":1092.33,"endTime":1094.82,"body":"So if you have a real estate"},{"speaker":"Average Joe Finances","startTime":1092.33,"endTime":1094.82,"body":"investor and they're going to, a"},{"speaker":"Average Joe Finances","startTime":1094.82,"endTime":1096.41,"body":"thousand CPAs, guess what I mean?"},{"speaker":"Average Joe Finances","startTime":1096.41,"endTime":1097.31,"body":"They're paying for that time."},{"speaker":"Average Joe Finances","startTime":1097.94,"endTime":1099.69,"body":"Regardless for the most of the time."},{"speaker":"Average Joe Finances","startTime":1099.69,"endTime":1102.39,"body":"So you know you're trying"},{"speaker":"Average Joe Finances","startTime":1099.69,"endTime":1102.39,"body":"to get all these opinions."},{"speaker":"Alex Sonkin","startTime":1102.39,"endTime":1105.93,"body":"You can go to a thousand"},{"speaker":"Alex Sonkin","startTime":1102.39,"endTime":1105.93,"body":"CPAs and those thousand CPAs, unless"},{"speaker":"Alex Sonkin","startTime":1105.93,"endTime":1108.75,"body":"they're plugged into due diligence"},{"speaker":"Alex Sonkin","startTime":1105.93,"endTime":1108.75,"body":"project or virtual family office"},{"speaker":"Alex Sonkin","startTime":1108.755,"endTime":1113.44,"body":"hub, they're just those average"},{"speaker":"Alex Sonkin","startTime":1108.755,"endTime":1113.44,"body":"CPAs that are servicing clients that"},{"speaker":"Alex Sonkin","startTime":1113.445,"endTime":1115.63,"body":"are getting very average results."},{"speaker":"Alex Sonkin","startTime":1115.63,"endTime":1119.64,"body":"And when I look at a tax return, It's"},{"speaker":"Alex Sonkin","startTime":1115.63,"endTime":1119.64,"body":"either a Picasso or a two year old"},{"speaker":"Alex Sonkin","startTime":1119.64,"endTime":1122.57,"body":"made it and we just put it up on the"},{"speaker":"Alex Sonkin","startTime":1119.64,"endTime":1122.57,"body":"refrigerator with, a magnet on there."},{"speaker":"Alex Sonkin","startTime":1122.99,"endTime":1123.47,"body":"Which one?"},{"speaker":"Average Joe Finances","startTime":1123.47,"endTime":1126.33,"body":"That was probably my"},{"speaker":"Average Joe Finances","startTime":1123.47,"endTime":1126.33,"body":"last tax return cause I did it myself so."},{"speaker":"Alex Sonkin","startTime":1127.67,"endTime":1129.97,"body":"I've never done"},{"speaker":"Alex Sonkin","startTime":1127.67,"endTime":1129.97,"body":"my own tax return in my life."},{"speaker":"Alex Sonkin","startTime":1129.97,"endTime":1135.04,"body":"I would never do my own tax return"},{"speaker":"Alex Sonkin","startTime":1129.97,"endTime":1135.04,"body":"because I want to have the best CPA in"},{"speaker":"Alex Sonkin","startTime":1135.04,"endTime":1139.41,"body":"the country do the tax return and let"},{"speaker":"Alex Sonkin","startTime":1135.04,"endTime":1139.41,"body":"them handle it because I just believe."},{"speaker":"Alex Sonkin","startTime":1140.265,"endTime":1142.485,"body":"That we're really good at a couple things."},{"speaker":"Alex Sonkin","startTime":1142.585,"endTime":1145.375,"body":"I want to just do the thing like"},{"speaker":"Alex Sonkin","startTime":1142.585,"endTime":1145.375,"body":"if your real estate investors"},{"speaker":"Alex Sonkin","startTime":1145.375,"endTime":1148.465,"body":"are really good at real estate"},{"speaker":"Alex Sonkin","startTime":1145.375,"endTime":1148.465,"body":"investing, let them focus on that."},{"speaker":"Average Joe Finances","startTime":1148.555,"endTime":1149.345,"body":"Yeah, no."},{"speaker":"Average Joe Finances","startTime":1149.345,"endTime":1153.56,"body":"That's I love that you said that because"},{"speaker":"Average Joe Finances","startTime":1149.345,"endTime":1153.56,"body":"I got audited last year that was not fun."},{"speaker":"Average Joe Finances","startTime":1153.71,"endTime":1156.69,"body":"It turned out they owed me money when"},{"speaker":"Average Joe Finances","startTime":1153.71,"endTime":1156.69,"body":"it was all said and done, because I"},{"speaker":"Average Joe Finances","startTime":1156.69,"endTime":1160.87,"body":"guess there was some deductions that I"},{"speaker":"Average Joe Finances","startTime":1156.69,"endTime":1160.87,"body":"didn't claim and that worked out, and I"},{"speaker":"Average Joe Finances","startTime":1160.87,"endTime":1164.83,"body":"never thought that they would audit me"},{"speaker":"Average Joe Finances","startTime":1160.87,"endTime":1164.83,"body":"and say, oh, we actually owe you money."},{"speaker":"Average Joe Finances","startTime":1165.17,"endTime":1166.04,"body":"You paid too much."},{"speaker":"Average Joe Finances","startTime":1166.04,"endTime":1167.51,"body":"Here's a check for some of this back."},{"speaker":"Average Joe Finances","startTime":1167.51,"endTime":1168.71,"body":"And I'm like, Huh."},{"speaker":"Average Joe Finances","startTime":1169.04,"endTime":1169.52,"body":"Okay."},{"speaker":"Average Joe Finances","startTime":1169.88,"endTime":1171.26,"body":"Yeah, I thought it was"},{"speaker":"Average Joe Finances","startTime":1169.88,"endTime":1171.26,"body":"gonna be the opposite."},{"speaker":"Alex Sonkin","startTime":1171.26,"endTime":1174.65,"body":"It's a lot of people,"},{"speaker":"Alex Sonkin","startTime":1171.26,"endTime":1174.65,"body":"a lot of people are very successful"},{"speaker":"Alex Sonkin","startTime":1174.65,"endTime":1176.18,"body":"in very, in different businesses."},{"speaker":"Alex Sonkin","startTime":1176.18,"endTime":1179.18,"body":"They make millions of dollars and then"},{"speaker":"Alex Sonkin","startTime":1176.18,"endTime":1179.18,"body":"they want to become real estate developers"},{"speaker":"Alex Sonkin","startTime":1179.18,"endTime":1183.14,"body":"or real estate investors, and they fail"},{"speaker":"Alex Sonkin","startTime":1179.18,"endTime":1183.14,"body":"miserably cause they realize, guess what?"},{"speaker":"Alex Sonkin","startTime":1183.26,"endTime":1189.11,"body":"It takes experience to make money in"},{"speaker":"Alex Sonkin","startTime":1183.26,"endTime":1189.11,"body":"any field and you can't just jump into"},{"speaker":"Alex Sonkin","startTime":1189.11,"endTime":1191.09,"body":"a field and just be amazing at it."},{"speaker":"Alex Sonkin","startTime":1191.14,"endTime":1195.73,"body":"Look, if you're good enough to be making"},{"speaker":"Alex Sonkin","startTime":1191.14,"endTime":1195.73,"body":"money at something, make more money there."},{"speaker":"Alex Sonkin","startTime":1195.88,"endTime":1199.425,"body":"Find the very best a plus"},{"speaker":"Alex Sonkin","startTime":1195.88,"endTime":1199.425,"body":"players and surround yourself"},{"speaker":"Alex Sonkin","startTime":1199.425,"endTime":1200.475,"body":"with a and a plus player."},{"speaker":"Alex Sonkin","startTime":1200.475,"endTime":1203.955,"body":"And that's really the idea"},{"speaker":"Alex Sonkin","startTime":1200.475,"endTime":1203.955,"body":"of a family office is you're"},{"speaker":"Alex Sonkin","startTime":1203.96,"endTime":1205.245,"body":"really good at this thing."},{"speaker":"Alex Sonkin","startTime":1205.335,"endTime":1206.565,"body":"Keep doing that thing."},{"speaker":"Alex Sonkin","startTime":1206.655,"endTime":1210.855,"body":"Keep stacking paper and then surround"},{"speaker":"Alex Sonkin","startTime":1206.655,"endTime":1210.855,"body":"yourself with the smartest, best"},{"speaker":"Alex Sonkin","startTime":1210.855,"endTime":1212.535,"body":"in class peer-reviewed resources."},{"speaker":"Alex Sonkin","startTime":1213.135,"endTime":1215.085,"body":"Who and pay them fees."},{"speaker":"Alex Sonkin","startTime":1216.0,"endTime":1220.53,"body":"Think of it as an investment where you're"},{"speaker":"Alex Sonkin","startTime":1216.0,"endTime":1220.53,"body":"getting massive ROI, and if you're not"},{"speaker":"Alex Sonkin","startTime":1220.53,"endTime":1222.21,"body":"getting roi, just fire those people."},{"speaker":"Alex Sonkin","startTime":1222.69,"endTime":1223.92,"body":"That's really how to do it."},{"speaker":"Alex Sonkin","startTime":1223.92,"endTime":1225.54,"body":"Don't try to do everything yourself."},{"speaker":"Average Joe Finances","startTime":1226.995,"endTime":1227.74,"body":"No I love that."},{"speaker":"Average Joe Finances","startTime":1227.74,"endTime":1231.31,"body":"I love that reality check too, because"},{"speaker":"Average Joe Finances","startTime":1227.74,"endTime":1231.31,"body":"that is something that I've found recently"},{"speaker":"Average Joe Finances","startTime":1231.31,"endTime":1236.26,"body":"myself that, I tried dipping my hands"},{"speaker":"Average Joe Finances","startTime":1231.31,"endTime":1236.26,"body":"into a couple other things and I found"},{"speaker":"Average Joe Finances","startTime":1236.26,"endTime":1238.48,"body":"myself failing pretty miserably at them."},{"speaker":"Average Joe Finances","startTime":1238.79,"endTime":1241.28,"body":"So I had one business that"},{"speaker":"Average Joe Finances","startTime":1238.79,"endTime":1241.28,"body":"I started pretty recently."},{"speaker":"Average Joe Finances","startTime":1241.28,"endTime":1242.96,"body":"It's been nothing but a money pit for me."},{"speaker":"Average Joe Finances","startTime":1243.26,"endTime":1247.25,"body":"I've just been putting, just sinking"},{"speaker":"Average Joe Finances","startTime":1243.26,"endTime":1247.25,"body":"all this money into it for marketing all"},{"speaker":"Average Joe Finances","startTime":1247.25,"endTime":1251.12,"body":"this other stuff, and I just can't figure"},{"speaker":"Average Joe Finances","startTime":1247.25,"endTime":1251.12,"body":"out the right strategy to make it work."},{"speaker":"Average Joe Finances","startTime":1251.33,"endTime":1255.08,"body":"So I am actually looking at walking"},{"speaker":"Average Joe Finances","startTime":1251.33,"endTime":1255.08,"body":"away from that and sticking back"},{"speaker":"Average Joe Finances","startTime":1255.29,"endTime":1259.43,"body":"to the things that I'm good at"},{"speaker":"Average Joe Finances","startTime":1255.29,"endTime":1259.43,"body":"because I'm wasting time and money."},{"speaker":"Alex Sonkin","startTime":1259.83,"endTime":1261.87,"body":"Yeah, as you"},{"speaker":"Alex Sonkin","startTime":1259.83,"endTime":1261.87,"body":"get older, when you hit your"},{"speaker":"Alex Sonkin","startTime":1261.87,"endTime":1263.52,"body":"fifties, I just turned whatever."},{"speaker":"Alex Sonkin","startTime":1263.525,"endTime":1264.995,"body":"I'm in my early fifties now."},{"speaker":"Average Joe Finances","startTime":1265.415,"endTime":1266.645,"body":"Oh, you"},{"speaker":"Average Joe Finances","startTime":1265.415,"endTime":1266.645,"body":"look younger than me, man."},{"speaker":"Average Joe Finances","startTime":1266.645,"endTime":1268.415,"body":"I just turned 39 last week."},{"speaker":"Average Joe Finances","startTime":1268.475,"endTime":1268.865,"body":"Geez."},{"speaker":"Alex Sonkin","startTime":1269.285,"endTime":1273.005,"body":"You, when you look, when"},{"speaker":"Alex Sonkin","startTime":1269.285,"endTime":1273.005,"body":"you get, when you hit 50, it's like, for"},{"speaker":"Alex Sonkin","startTime":1273.005,"endTime":1277.37,"body":"some reason, It takes a while, and then"},{"speaker":"Alex Sonkin","startTime":1273.005,"endTime":1277.37,"body":"when you hit your forties, those are like"},{"speaker":"Alex Sonkin","startTime":1277.37,"endTime":1279.68,"body":"the money making years, in my opinion."},{"speaker":"Average Joe Finances","startTime":1279.68,"endTime":1280.45,"body":"Oh"},{"speaker":"Average Joe Finances","startTime":1279.68,"endTime":1280.45,"body":"good, I got year left."},{"speaker":"Alex Sonkin","startTime":1280.45,"endTime":1281.96,"body":"Go making"},{"speaker":"Alex Sonkin","startTime":1280.45,"endTime":1281.96,"body":"money until they're forties."},{"speaker":"Alex Sonkin","startTime":1282.03,"endTime":1283.05,"body":"That's like free money."},{"speaker":"Alex Sonkin","startTime":1283.05,"endTime":1285.235,"body":"That's you've already made a bunch"},{"speaker":"Alex Sonkin","startTime":1283.05,"endTime":1285.235,"body":"of money that you probably shouldn't"},{"speaker":"Alex Sonkin","startTime":1285.24,"endTime":1287.155,"body":"have made once you hit your forties."},{"speaker":"Alex Sonkin","startTime":1287.155,"endTime":1288.145,"body":"You've learned some things."},{"speaker":"Alex Sonkin","startTime":1288.715,"endTime":1290.035,"body":"You learn what not to do."},{"speaker":"Alex Sonkin","startTime":1290.065,"endTime":1292.375,"body":"In your twenties and"},{"speaker":"Alex Sonkin","startTime":1290.065,"endTime":1292.375,"body":"thirties you try everything."},{"speaker":"Alex Sonkin","startTime":1292.795,"endTime":1294.505,"body":"You hit, you go there and"},{"speaker":"Alex Sonkin","startTime":1292.795,"endTime":1294.505,"body":"you're like, wait a minute."},{"speaker":"Alex Sonkin","startTime":1295.005,"endTime":1298.89,"body":"I can't be, the best in everything and"},{"speaker":"Alex Sonkin","startTime":1295.005,"endTime":1298.89,"body":"you don't wanna be the best in everything,"},{"speaker":"Alex Sonkin","startTime":1298.89,"endTime":1300.36,"body":"but you gotta learn that lesson."},{"speaker":"Alex Sonkin","startTime":1300.57,"endTime":1300.84,"body":"Yep."},{"speaker":"Alex Sonkin","startTime":1301.14,"endTime":1303.21,"body":"And I've learned that lesson myself."},{"speaker":"Alex Sonkin","startTime":1303.6,"endTime":1307.53,"body":"But then you realize, just"},{"speaker":"Alex Sonkin","startTime":1303.6,"endTime":1307.53,"body":"don't do a lot of other things."},{"speaker":"Alex Sonkin","startTime":1307.535,"endTime":1311.79,"body":"Focus on really what you're good at,"},{"speaker":"Alex Sonkin","startTime":1307.535,"endTime":1311.79,"body":"and then outsource everything else."},{"speaker":"Alex Sonkin","startTime":1311.79,"endTime":1314.01,"body":"And you're gonna be happy and"},{"speaker":"Alex Sonkin","startTime":1311.79,"endTime":1314.01,"body":"you're gonna be successful."},{"speaker":"Average Joe Finances","startTime":1315.345,"endTime":1315.675,"body":"No."},{"speaker":"Average Joe Finances","startTime":1315.725,"endTime":1316.175,"body":"Awesome."},{"speaker":"Average Joe Finances","startTime":1316.175,"endTime":1316.805,"body":"Appreciate that."},{"speaker":"Average Joe Finances","startTime":1316.935,"endTime":1321.175,"body":"So now when it comes let's get back to"},{"speaker":"Average Joe Finances","startTime":1316.935,"endTime":1321.175,"body":"let's get back on track here, right?"},{"speaker":"Average Joe Finances","startTime":1321.18,"endTime":1322.495,"body":"With with what we were talking about."},{"speaker":"Average Joe Finances","startTime":1322.495,"endTime":1323.995,"body":"So with the family offices, right?"},{"speaker":"Average Joe Finances","startTime":1323.995,"endTime":1326.695,"body":"Obviously what you've"},{"speaker":"Average Joe Finances","startTime":1323.995,"endTime":1326.695,"body":"built is pretty big, right?"},{"speaker":"Average Joe Finances","startTime":1326.7,"endTime":1330.545,"body":"You have, thousands of experts"},{"speaker":"Average Joe Finances","startTime":1326.7,"endTime":1330.545,"body":"now involved in this project."},{"speaker":"Average Joe Finances","startTime":1330.545,"endTime":1333.525,"body":"You have these get togethers that"},{"speaker":"Average Joe Finances","startTime":1330.545,"endTime":1333.525,"body":"the, what was it the summit that"},{"speaker":"Average Joe Finances","startTime":1333.525,"endTime":1334.245,"body":"you were telling me about, right?"},{"speaker":"Average Joe Finances","startTime":1334.275,"endTime":1335.895,"body":"The last one had 600 plus."},{"speaker":"Average Joe Finances","startTime":1335.895,"endTime":1337.365,"body":"The one before that had 800 plus."},{"speaker":"Alex Sonkin","startTime":1338.055,"endTime":1339.735,"body":"The Due Diligence"},{"speaker":"Alex Sonkin","startTime":1338.055,"endTime":1339.735,"body":"project Summit, right?"},{"speaker":"Alex Sonkin","startTime":1339.735,"endTime":1340.215,"body":"The DDP."},{"speaker":"Average Joe Finances","startTime":1340.235,"endTime":1340.435,"body":"Yeah."},{"speaker":"Average Joe Finances","startTime":1340.435,"endTime":1343.095,"body":"So you're bringing all"},{"speaker":"Average Joe Finances","startTime":1340.435,"endTime":1343.095,"body":"the right people in."},{"speaker":"Average Joe Finances","startTime":1343.185,"endTime":1346.97,"body":"And I've gotta think that, this"},{"speaker":"Average Joe Finances","startTime":1343.185,"endTime":1346.97,"body":"is shaping a little bit of what"},{"speaker":"Average Joe Finances","startTime":1346.975,"endTime":1348.62,"body":"the future might look like."},{"speaker":"Average Joe Finances","startTime":1348.95,"endTime":1354.73,"body":"So this is like a twofold question,"},{"speaker":"Average Joe Finances","startTime":1348.95,"endTime":1354.73,"body":"but what is, like the future or in"},{"speaker":"Average Joe Finances","startTime":1354.73,"endTime":1359.86,"body":"your vision, the future CPA firm look"},{"speaker":"Average Joe Finances","startTime":1354.73,"endTime":1359.86,"body":"like as well as what the family office"},{"speaker":"Average Joe Finances","startTime":1359.86,"endTime":1361.18,"body":"of the future's gonna look like?"},{"speaker":"Alex Sonkin","startTime":1361.75,"endTime":1362.05,"body":"Yeah."},{"speaker":"Alex Sonkin","startTime":1362.1,"endTime":1365.72,"body":"The CPA a firm of the future, the"},{"speaker":"Alex Sonkin","startTime":1362.1,"endTime":1365.72,"body":"virtual family office, of the future."},{"speaker":"Alex Sonkin","startTime":1365.75,"endTime":1366.89,"body":"They're happening right now."},{"speaker":"Alex Sonkin","startTime":1366.99,"endTime":1369.54,"body":"COVID has accelerated this process."},{"speaker":"Alex Sonkin","startTime":1369.87,"endTime":1374.96,"body":"What, New York, all these CPA a firms"},{"speaker":"Alex Sonkin","startTime":1369.87,"endTime":1374.96,"body":"didn't, did not renew their leases,"},{"speaker":"Alex Sonkin","startTime":1374.965,"endTime":1377.69,"body":"their 20 million leases in New York City."},{"speaker":"Alex Sonkin","startTime":1377.87,"endTime":1379.31,"body":"Everyone's working from home."},{"speaker":"Alex Sonkin","startTime":1379.315,"endTime":1383.77,"body":"Every, the world's become virtual very"},{"speaker":"Alex Sonkin","startTime":1379.315,"endTime":1383.77,"body":"quickly, taking advantage of technology"},{"speaker":"Alex Sonkin","startTime":1383.77,"endTime":1388.82,"body":"and, It's really this technological"},{"speaker":"Alex Sonkin","startTime":1383.77,"endTime":1388.82,"body":"revolution the efficiency of meeting,"},{"speaker":"Alex Sonkin","startTime":1389.0,"endTime":1391.13,"body":"like we're meeting right now virtually."},{"speaker":"Alex Sonkin","startTime":1392.15,"endTime":1393.62,"body":"So efficient, right?"},{"speaker":"Alex Sonkin","startTime":1393.91,"endTime":1399.32,"body":"And so the idea here is that CPA can meet"},{"speaker":"Alex Sonkin","startTime":1393.91,"endTime":1399.32,"body":"with how many clients sitting in front"},{"speaker":"Alex Sonkin","startTime":1399.32,"endTime":1403.43,"body":"of their computer screen a day versus"},{"speaker":"Alex Sonkin","startTime":1399.32,"endTime":1403.43,"body":"in-person meetings, all those different"},{"speaker":"Alex Sonkin","startTime":1403.43,"endTime":1407.69,"body":"things, and ultimately bring in the"},{"speaker":"Alex Sonkin","startTime":1403.43,"endTime":1407.69,"body":"very, very best resources from around the"},{"speaker":"Alex Sonkin","startTime":1407.695,"endTime":1409.55,"body":"world to deliver value to those clients."},{"speaker":"Alex Sonkin","startTime":1409.85,"endTime":1413.63,"body":"Those clients appreciate that those"},{"speaker":"Alex Sonkin","startTime":1409.85,"endTime":1413.63,"body":"clients now get to sit at home, connect"},{"speaker":"Alex Sonkin","startTime":1413.63,"endTime":1418.07,"body":"with their CPA, give 'em their wishlist"},{"speaker":"Alex Sonkin","startTime":1413.63,"endTime":1418.07,"body":"of Here's what I want, here's my"},{"speaker":"Alex Sonkin","startTime":1418.07,"endTime":1420.11,"body":"perfect world building my perfect world."},{"speaker":"Alex Sonkin","startTime":1420.545,"endTime":1423.575,"body":"And that CPA goes, plugs in the"},{"speaker":"Alex Sonkin","startTime":1420.545,"endTime":1423.575,"body":"due diligence project, says,"},{"speaker":"Alex Sonkin","startTime":1423.575,"endTime":1425.075,"body":"here's my client situation."},{"speaker":"Alex Sonkin","startTime":1425.375,"endTime":1426.875,"body":"They've got this kind of income."},{"speaker":"Alex Sonkin","startTime":1427.005,"endTime":1428.835,"body":"They're selling this appreciated asset."},{"speaker":"Alex Sonkin","startTime":1428.995,"endTime":1430.165,"body":"They have these goals."},{"speaker":"Alex Sonkin","startTime":1430.165,"endTime":1433.315,"body":"This is what they're, this is what they"},{"speaker":"Alex Sonkin","startTime":1430.165,"endTime":1433.315,"body":"really want to look like in five years."},{"speaker":"Alex Sonkin","startTime":1433.705,"endTime":1434.875,"body":"How do we get them there?"},{"speaker":"Alex Sonkin","startTime":1435.085,"endTime":1439.115,"body":"And then we bring in the specialist"},{"speaker":"Alex Sonkin","startTime":1435.085,"endTime":1439.115,"body":"and the resources to first design the"},{"speaker":"Alex Sonkin","startTime":1439.115,"endTime":1444.155,"body":"income tax and estate tax plan, and"},{"speaker":"Alex Sonkin","startTime":1439.115,"endTime":1444.155,"body":"then potentially introduce 'em to other."},{"speaker":"Alex Sonkin","startTime":1444.74,"endTime":1449.3,"body":"Other family offices that they can"},{"speaker":"Alex Sonkin","startTime":1444.74,"endTime":1449.3,"body":"co-invest with so they can actually"},{"speaker":"Alex Sonkin","startTime":1449.3,"endTime":1454.34,"body":"start doing some interesting, not stock"},{"speaker":"Alex Sonkin","startTime":1449.3,"endTime":1454.34,"body":"market investments, but maybe real estate"},{"speaker":"Alex Sonkin","startTime":1454.34,"endTime":1457.94,"body":"development or real estate investments"},{"speaker":"Alex Sonkin","startTime":1454.34,"endTime":1457.94,"body":"that other families are involved in."},{"speaker":"Average Joe Finances","startTime":1458.36,"endTime":1458.9,"body":"Yeah, different."},{"speaker":"Alex Sonkin","startTime":1458.95,"endTime":1461.265,"body":"Alternative investments"},{"speaker":"Alex Sonkin","startTime":1458.95,"endTime":1461.265,"body":"that are very, that maybe they're more"},{"speaker":"Alex Sonkin","startTime":1461.265,"endTime":1465.625,"body":"interested in that they're, that they"},{"speaker":"Alex Sonkin","startTime":1461.265,"endTime":1465.625,"body":"can't get through Goldman Sachs and JP"},{"speaker":"Alex Sonkin","startTime":1465.625,"endTime":1467.545,"body":"Morgan or traditional advisory services."},{"speaker":"Alex Sonkin","startTime":1467.6,"endTime":1471.98,"body":"The idea of building a custom design"},{"speaker":"Alex Sonkin","startTime":1467.6,"endTime":1471.98,"body":"virtual family office, with these"},{"speaker":"Alex Sonkin","startTime":1471.98,"endTime":1477.92,"body":"Lego pieces, meaning every client"},{"speaker":"Alex Sonkin","startTime":1471.98,"endTime":1477.92,"body":"will have a different setup, every"},{"speaker":"Alex Sonkin","startTime":1477.925,"endTime":1482.57,"body":"client's setup is gonna be based on"},{"speaker":"Alex Sonkin","startTime":1477.925,"endTime":1482.57,"body":"their goals and needs and wants and"},{"speaker":"Alex Sonkin","startTime":1482.575,"endTime":1485.03,"body":"size of their income and estate."},{"speaker":"Alex Sonkin","startTime":1485.48,"endTime":1489.68,"body":"So some people are gonna want this full"},{"speaker":"Alex Sonkin","startTime":1485.48,"endTime":1489.68,"body":"service, Hey, take care of my, write all"},{"speaker":"Alex Sonkin","startTime":1489.68,"endTime":1493.61,"body":"my checks for me, pay all my bills for me,"},{"speaker":"Alex Sonkin","startTime":1489.68,"endTime":1493.61,"body":"just, I don't, I just wanna play tennis."},{"speaker":"Alex Sonkin","startTime":1494.09,"endTime":1496.67,"body":"I wanna just, Give back to my church."},{"speaker":"Alex Sonkin","startTime":1497.18,"endTime":1498.5,"body":"I don't want to deal with anything."},{"speaker":"Alex Sonkin","startTime":1498.89,"endTime":1500.45,"body":"Other people are gonna be more active."},{"speaker":"Alex Sonkin","startTime":1500.45,"endTime":1504.35,"body":"Hey, I really like to review these"},{"speaker":"Alex Sonkin","startTime":1500.45,"endTime":1504.35,"body":"deals, and I just want you to make"},{"speaker":"Alex Sonkin","startTime":1504.35,"endTime":1508.28,"body":"every, I just wanna build this real"},{"speaker":"Alex Sonkin","startTime":1504.35,"endTime":1508.28,"body":"estate portfolio, make my real estate"},{"speaker":"Alex Sonkin","startTime":1508.285,"endTime":1511.19,"body":"portfolio efficient with my goals."},{"speaker":"Alex Sonkin","startTime":1511.28,"endTime":1514.82,"body":"With income tax mitigation, all these"},{"speaker":"Alex Sonkin","startTime":1511.28,"endTime":1514.82,"body":"different things where I have other"},{"speaker":"Alex Sonkin","startTime":1514.82,"endTime":1520.01,"body":"ways be mitigating taxes besides 10"},{"speaker":"Alex Sonkin","startTime":1514.82,"endTime":1520.01,"body":"31 depreciation and cost segregation."},{"speaker":"Alex Sonkin","startTime":1520.22,"endTime":1521.15,"body":"What else is there?"},{"speaker":"Alex Sonkin","startTime":1521.155,"endTime":1523.94,"body":"Is there a way I can get a big pile"},{"speaker":"Alex Sonkin","startTime":1521.155,"endTime":1523.94,"body":"of cash, do whatever I want with it?"},{"speaker":"Alex Sonkin","startTime":1524.18,"endTime":1524.54,"body":"Yes."},{"speaker":"Alex Sonkin","startTime":1524.545,"endTime":1525.98,"body":"There is many ways."},{"speaker":"Average Joe Finances","startTime":1526.83,"endTime":1527.88,"body":"That's, yeah that's awesome."},{"speaker":"Average Joe Finances","startTime":1527.93,"endTime":1532.41,"body":"So what you're saying is because of, covid"},{"speaker":"Average Joe Finances","startTime":1527.93,"endTime":1532.41,"body":"accelerated things, but we're already"},{"speaker":"Average Joe Finances","startTime":1532.41,"endTime":1535.23,"body":"living in what that future looks like."},{"speaker":"Average Joe Finances","startTime":1535.23,"endTime":1536.88,"body":"It's just getting a lot more."},{"speaker":"Average Joe Finances","startTime":1537.36,"endTime":1539.64,"body":"It's becoming a lot more real now, right?"},{"speaker":"Average Joe Finances","startTime":1539.85,"endTime":1542.34,"body":"It's it's all actually"},{"speaker":"Average Joe Finances","startTime":1539.85,"endTime":1542.34,"body":"coming to fruition now."},{"speaker":"Average Joe Finances","startTime":1542.52,"endTime":1545.22,"body":"Did you start working on"},{"speaker":"Average Joe Finances","startTime":1542.52,"endTime":1545.22,"body":"this project pre covid?"},{"speaker":"Alex Sonkin","startTime":1546.24,"endTime":1546.51,"body":"Oh, yeah."},{"speaker":"Alex Sonkin","startTime":1546.515,"endTime":1548.31,"body":"We've been doing this for 15 years."},{"speaker":"Alex Sonkin","startTime":1548.36,"endTime":1553.045,"body":"We were virtual before we, the trend"},{"speaker":"Alex Sonkin","startTime":1548.36,"endTime":1553.045,"body":"to virtual was around before Covid."},{"speaker":"Alex Sonkin","startTime":1553.105,"endTime":1557.435,"body":"It's just covid, just that you have to be"},{"speaker":"Alex Sonkin","startTime":1553.105,"endTime":1557.435,"body":"virtual or you're going out of business."},{"speaker":"Alex Sonkin","startTime":1557.825,"endTime":1559.535,"body":"We were virtual because we."},{"speaker":"Alex Sonkin","startTime":1560.255,"endTime":1562.055,"body":"We just thought it was more efficient."},{"speaker":"Alex Sonkin","startTime":1562.325,"endTime":1567.965,"body":"It was, it's very difficult to get 50"},{"speaker":"Alex Sonkin","startTime":1562.325,"endTime":1567.965,"body":"CPA a firms, a hundred CPA firms, CPAs"},{"speaker":"Alex Sonkin","startTime":1567.965,"endTime":1575.145,"body":"to fly out to a location to do an event"},{"speaker":"Alex Sonkin","startTime":1567.965,"endTime":1575.145,"body":"just because their free time is so crazy."},{"speaker":"Alex Sonkin","startTime":1575.145,"endTime":1579.135,"body":"They have, they don't have a lot of free"},{"speaker":"Alex Sonkin","startTime":1575.145,"endTime":1579.135,"body":"time between all their deadlines and"},{"speaker":"Alex Sonkin","startTime":1579.195,"endTime":1582.345,"body":"they have families and they wanna take"},{"speaker":"Alex Sonkin","startTime":1579.195,"endTime":1582.345,"body":"vacations and they wanna do all these"},{"speaker":"Alex Sonkin","startTime":1582.345,"endTime":1587.415,"body":"different things and it's very expensive"},{"speaker":"Alex Sonkin","startTime":1582.345,"endTime":1587.415,"body":"to travel and put on these live events."},{"speaker":"Alex Sonkin","startTime":1587.895,"endTime":1593.025,"body":"So in our world started to do these"},{"speaker":"Alex Sonkin","startTime":1587.895,"endTime":1593.025,"body":"virtual events, that's when it"},{"speaker":"Alex Sonkin","startTime":1593.025,"endTime":1595.815,"body":"started and we realized we could"},{"speaker":"Alex Sonkin","startTime":1593.025,"endTime":1595.815,"body":"actually do everything virtually."},{"speaker":"Alex Sonkin","startTime":1596.415,"endTime":1600.195,"body":"And then Covid made it, that everyone"},{"speaker":"Alex Sonkin","startTime":1596.415,"endTime":1600.195,"body":"just wanted to do everything virtually."},{"speaker":"Average Joe Finances","startTime":1600.225,"endTime":1602.655,"body":"Yeah, it"},{"speaker":"Average Joe Finances","startTime":1600.225,"endTime":1602.655,"body":"became mandatory at one point, right?"},{"speaker":"Average Joe Finances","startTime":1602.66,"endTime":1607.48,"body":"So that, took you guys and skyrocketed"},{"speaker":"Average Joe Finances","startTime":1602.66,"endTime":1607.48,"body":"you very quickly because it's now it's"},{"speaker":"Average Joe Finances","startTime":1607.48,"endTime":1609.635,"body":"Hey, we've already established this."},{"speaker":"Average Joe Finances","startTime":1609.635,"endTime":1614.785,"body":"So now that everyone's being forced to"},{"speaker":"Average Joe Finances","startTime":1609.635,"endTime":1614.785,"body":"do this It, at least in my eyes, looking"},{"speaker":"Average Joe Finances","startTime":1614.785,"endTime":1618.565,"body":"at what you've built, especially if"},{"speaker":"Average Joe Finances","startTime":1614.785,"endTime":1618.565,"body":"it's over the last 15 years when Covid"},{"speaker":"Average Joe Finances","startTime":1618.565,"endTime":1622.045,"body":"happened, it was probably like, boom,"},{"speaker":"Average Joe Finances","startTime":1618.565,"endTime":1622.045,"body":"you guys exploded because it was boom,"},{"speaker":"Average Joe Finances","startTime":1622.165,"endTime":1624.145,"body":"you already had the processes in place."},{"speaker":"Alex Sonkin","startTime":1624.55,"endTime":1625.3,"body":"It was boom."},{"speaker":"Alex Sonkin","startTime":1625.3,"endTime":1628.66,"body":"It was really, it was a scary time"},{"speaker":"Alex Sonkin","startTime":1625.3,"endTime":1628.66,"body":"and we just decided, hey, when"},{"speaker":"Alex Sonkin","startTime":1628.66,"endTime":1631.69,"body":"everything is, when everyone's"},{"speaker":"Alex Sonkin","startTime":1628.66,"endTime":1631.69,"body":"scared, that's when you go big."},{"speaker":"Alex Sonkin","startTime":1631.69,"endTime":1634.75,"body":"And that's why we had 847 firms"},{"speaker":"Alex Sonkin","startTime":1631.69,"endTime":1634.75,"body":"participate in our summit."},{"speaker":"Alex Sonkin","startTime":1634.75,"endTime":1635.47,"body":"We went big."},{"speaker":"Alex Sonkin","startTime":1635.47,"endTime":1635.98,"body":"That's awesome."},{"speaker":"Alex Sonkin","startTime":1636.28,"endTime":1638.14,"body":"The CPA firms needed a place to go."},{"speaker":"Alex Sonkin","startTime":1638.14,"endTime":1642.16,"body":"They needed a resource hub and"},{"speaker":"Alex Sonkin","startTime":1638.14,"endTime":1642.16,"body":"we became that hub for them."},{"speaker":"Alex Sonkin","startTime":1642.16,"endTime":1645.55,"body":"And most of these firms, they're part"},{"speaker":"Alex Sonkin","startTime":1642.16,"endTime":1645.55,"body":"of a lot of different associations."},{"speaker":"Alex Sonkin","startTime":1645.55,"endTime":1647.08,"body":"They joined a bunch of different groups."},{"speaker":"Alex Sonkin","startTime":1647.08,"endTime":1649.15,"body":"Cause it's not expensive to"},{"speaker":"Alex Sonkin","startTime":1647.08,"endTime":1649.15,"body":"join a bunch of these groups."},{"speaker":"Alex Sonkin","startTime":1649.155,"endTime":1651.76,"body":"Some of these groups"},{"speaker":"Alex Sonkin","startTime":1649.155,"endTime":1651.76,"body":"charge six figures a year."},{"speaker":"Alex Sonkin","startTime":1652.4,"endTime":1655.22,"body":"And the value they provide is a joke."},{"speaker":"Alex Sonkin","startTime":1655.22,"endTime":1658.46,"body":"Like it's really just, they"},{"speaker":"Alex Sonkin","startTime":1655.22,"endTime":1658.46,"body":"really provide just a name."},{"speaker":"Alex Sonkin","startTime":1658.465,"endTime":1662.57,"body":"We're associated with association, but"},{"speaker":"Alex Sonkin","startTime":1658.465,"endTime":1662.57,"body":"it's just a bunch of CPA firms paying"},{"speaker":"Alex Sonkin","startTime":1662.57,"endTime":1665.96,"body":"a lot of money to be associated and"},{"speaker":"Alex Sonkin","startTime":1662.57,"endTime":1665.96,"body":"there's nothing that's happening there."},{"speaker":"Alex Sonkin","startTime":1667.025,"endTime":1667.565,"body":"Nothing."},{"speaker":"Alex Sonkin","startTime":1667.725,"endTime":1668.385,"body":"It's crazy."},{"speaker":"Alex Sonkin","startTime":1668.715,"endTime":1670.905,"body":"They join our group, they're like, wow."},{"speaker":"Alex Sonkin","startTime":1671.415,"endTime":1673.755,"body":"And they're learning all"},{"speaker":"Alex Sonkin","startTime":1671.415,"endTime":1673.755,"body":"these new strategies."},{"speaker":"Alex Sonkin","startTime":1674.145,"endTime":1677.715,"body":"They're asking millions of questions,"},{"speaker":"Alex Sonkin","startTime":1674.145,"endTime":1677.715,"body":"completing their due diligence, bringing"},{"speaker":"Alex Sonkin","startTime":1677.715,"endTime":1679.395,"body":"these ideas to their biggest clients."},{"speaker":"Alex Sonkin","startTime":1679.395,"endTime":1680.985,"body":"Good getting, we have."},{"speaker":"Alex Sonkin","startTime":1681.825,"endTime":1684.975,"body":"Billionaires going, oh"},{"speaker":"Alex Sonkin","startTime":1681.825,"endTime":1684.975,"body":"my God, this is amazing."},{"speaker":"Alex Sonkin","startTime":1684.975,"endTime":1689.035,"body":"If I refer some of my other friends to"},{"speaker":"Alex Sonkin","startTime":1684.975,"endTime":1689.035,"body":"you, can I get a referral commission?"},{"speaker":"Alex Sonkin","startTime":1689.035,"endTime":1693.655,"body":"I'm going, does Deloitte, does KPMG"},{"speaker":"Alex Sonkin","startTime":1689.035,"endTime":1693.655,"body":"have billionaire clients going, Hey,"},{"speaker":"Alex Sonkin","startTime":1693.985,"endTime":1695.605,"body":"I'm gonna refer my friends to you."},{"speaker":"Alex Sonkin","startTime":1695.605,"endTime":1697.165,"body":"Will you pay me a referral commission?"},{"speaker":"Alex Sonkin","startTime":1697.975,"endTime":1701.125,"body":"And I don't think they are, because I"},{"speaker":"Alex Sonkin","startTime":1697.975,"endTime":1701.125,"body":"don't think they're doing anything that"},{"speaker":"Alex Sonkin","startTime":1701.185,"endTime":1706.375,"body":"unique that would get a client to be"},{"speaker":"Alex Sonkin","startTime":1701.185,"endTime":1706.375,"body":"that excited to refer anyone over there."},{"speaker":"Alex Sonkin","startTime":1707.615,"endTime":1710.525,"body":"We're doing stuff that's"},{"speaker":"Alex Sonkin","startTime":1707.615,"endTime":1710.525,"body":"exciting, but it involves."},{"speaker":"Alex Sonkin","startTime":1711.215,"endTime":1714.785,"body":"Unless the CPA does the work,"},{"speaker":"Alex Sonkin","startTime":1711.215,"endTime":1714.785,"body":"nothing's gonna happen, right?"},{"speaker":"Alex Sonkin","startTime":1715.145,"endTime":1718.685,"body":"We aren't just digest, we're not"},{"speaker":"Alex Sonkin","startTime":1715.145,"endTime":1718.685,"body":"like the big bird that's eating"},{"speaker":"Alex Sonkin","startTime":1718.69,"endTime":1721.355,"body":"the food and chewing it up for"},{"speaker":"Alex Sonkin","startTime":1718.69,"endTime":1721.355,"body":"them and putting it in the little"},{"speaker":"Alex Sonkin","startTime":1721.355,"endTime":1723.065,"body":"baby bird's mouth all chewed up."},{"speaker":"Alex Sonkin","startTime":1723.075,"endTime":1726.435,"body":"We do 75%, 80% of the work for them."},{"speaker":"Alex Sonkin","startTime":1726.555,"endTime":1731.265,"body":"But they still have to do the last"},{"speaker":"Alex Sonkin","startTime":1726.555,"endTime":1731.265,"body":"leg of the journey of due diligence"},{"speaker":"Alex Sonkin","startTime":1731.325,"endTime":1736.365,"body":"on their own to get their own"},{"speaker":"Alex Sonkin","startTime":1731.325,"endTime":1736.365,"body":"confidence level up to really under,"},{"speaker":"Alex Sonkin","startTime":1736.37,"endTime":1738.585,"body":"and some of this stuff is so Mike."},{"speaker":"Alex Sonkin","startTime":1739.125,"endTime":1740.385,"body":"Have you ever read the tax code."},{"speaker":"Average Joe Finances","startTime":1741.885,"endTime":1742.485,"body":"Personally?"},{"speaker":"Average Joe Finances","startTime":1742.535,"endTime":1743.375,"body":"Pieces of it."},{"speaker":"Average Joe Finances","startTime":1743.425,"endTime":1744.175,"body":"Not the whole thing."},{"speaker":"Alex Sonkin","startTime":1744.175,"endTime":1747.625,"body":"Just google any part of"},{"speaker":"Alex Sonkin","startTime":1744.175,"endTime":1747.625,"body":"the tax code and just start reading"},{"speaker":"Alex Sonkin","startTime":1748.105,"endTime":1749.605,"body":"and you're going, you gotta be."},{"speaker":"Average Joe Finances","startTime":1749.605,"endTime":1750.805,"body":"No thank you."},{"speaker":"Alex Sonkin","startTime":1751.165,"endTime":1753.535,"body":"You got to"},{"speaker":"Alex Sonkin","startTime":1751.165,"endTime":1753.535,"body":"be, are you kidding me?"},{"speaker":"Alex Sonkin","startTime":1753.535,"endTime":1758.515,"body":"This is really what, this is"},{"speaker":"Alex Sonkin","startTime":1753.535,"endTime":1758.515,"body":"how our system works based on."},{"speaker":"Average Joe Finances","startTime":1758.515,"endTime":1760.195,"body":"And"},{"speaker":"Average Joe Finances","startTime":1758.515,"endTime":1760.195,"body":"it's so full of legalese."},{"speaker":"Alex Sonkin","startTime":1760.225,"endTime":1761.185,"body":"It's insane."},{"speaker":"Alex Sonkin","startTime":1761.185,"endTime":1761.545,"body":"Yeah."},{"speaker":"Alex Sonkin","startTime":1761.695,"endTime":1765.43,"body":"It's an abs like if you were the"},{"speaker":"Alex Sonkin","startTime":1761.695,"endTime":1765.43,"body":"king of the universe, And you said,"},{"speaker":"Alex Sonkin","startTime":1765.43,"endTime":1769.21,"body":"Hey, scribe, go bring me a tax code."},{"speaker":"Alex Sonkin","startTime":1769.21,"endTime":1771.28,"body":"And they came back to"},{"speaker":"Alex Sonkin","startTime":1769.21,"endTime":1771.28,"body":"you with this monster."},{"speaker":"Alex Sonkin","startTime":1771.28,"endTime":1772.99,"body":"You'd be like off with his head."},{"speaker":"Alex Sonkin","startTime":1774.26,"endTime":1775.43,"body":"You're like, this is insane."},{"speaker":"Alex Sonkin","startTime":1775.43,"endTime":1778.09,"body":"Th this is not designed to work nicely."},{"speaker":"Alex Sonkin","startTime":1779.32,"endTime":1782.47,"body":"And so people are complaining that"},{"speaker":"Alex Sonkin","startTime":1779.32,"endTime":1782.47,"body":"why are some billionaires not paying"},{"speaker":"Alex Sonkin","startTime":1782.47,"endTime":1786.4,"body":"taxes and other billionaires paying"},{"speaker":"Alex Sonkin","startTime":1782.47,"endTime":1786.4,"body":"taxes because the tax goods so complex."},{"speaker":"Alex Sonkin","startTime":1787.225,"endTime":1793.075,"body":"That the army, now we go to battle,"},{"speaker":"Alex Sonkin","startTime":1787.225,"endTime":1793.075,"body":"not with people, with armed with,"},{"speaker":"Alex Sonkin","startTime":1793.075,"endTime":1797.365,"body":"clubs and arrows and we go to"},{"speaker":"Alex Sonkin","startTime":1793.075,"endTime":1797.365,"body":"battle with tax attorneys and"},{"speaker":"Alex Sonkin","startTime":1797.365,"endTime":1799.675,"body":"CPAs who understand the tax code."},{"speaker":"Alex Sonkin","startTime":1800.335,"endTime":1804.35,"body":"And if you, you either surrender"},{"speaker":"Alex Sonkin","startTime":1800.335,"endTime":1804.35,"body":"cause you don't have that army or"},{"speaker":"Alex Sonkin","startTime":1804.35,"endTime":1807.8,"body":"you build the best army in the world"},{"speaker":"Alex Sonkin","startTime":1804.35,"endTime":1807.8,"body":"that's really focused on going deep"},{"speaker":"Alex Sonkin","startTime":1807.8,"endTime":1809.33,"body":"and wide in terms of due diligence."},{"speaker":"Alex Sonkin","startTime":1809.93,"endTime":1811.07,"body":"And you go, you know what?"},{"speaker":"Alex Sonkin","startTime":1811.16,"endTime":1811.7,"body":"We got it."},{"speaker":"Alex Sonkin","startTime":1812.09,"endTime":1812.72,"body":"Let's go."},{"speaker":"Average Joe Finances","startTime":1813.395,"endTime":1815.465,"body":"No, Alex, that's a"},{"speaker":"Average Joe Finances","startTime":1813.395,"endTime":1815.465,"body":"great point too, when, especially when you"},{"speaker":"Average Joe Finances","startTime":1815.465,"endTime":1821.015,"body":"point out, you know how some billionaires"},{"speaker":"Average Joe Finances","startTime":1815.465,"endTime":1821.015,"body":"pay zero in taxes and others pay more."},{"speaker":"Average Joe Finances","startTime":1821.015,"endTime":1824.83,"body":"And the thing is, it's cause they have"},{"speaker":"Average Joe Finances","startTime":1821.015,"endTime":1824.83,"body":"the right people on their team, right?"},{"speaker":"Average Joe Finances","startTime":1825.07,"endTime":1827.29,"body":"They have the right"},{"speaker":"Average Joe Finances","startTime":1825.07,"endTime":1827.29,"body":"people doing their taxes."},{"speaker":"Average Joe Finances","startTime":1827.5,"endTime":1831.11,"body":"I remember, what was it, two years"},{"speaker":"Average Joe Finances","startTime":1827.5,"endTime":1831.11,"body":"ago there was like this big thing"},{"speaker":"Average Joe Finances","startTime":1831.11,"endTime":1837.24,"body":"because Trump paid $745 in taxes and"},{"speaker":"Average Joe Finances","startTime":1831.11,"endTime":1837.24,"body":"everyone's all up in arms about this."},{"speaker":"Average Joe Finances","startTime":1837.24,"endTime":1841.44,"body":"And I'm like, Know you could be mad"},{"speaker":"Average Joe Finances","startTime":1837.24,"endTime":1841.44,"body":"or hate the man for other things."},{"speaker":"Average Joe Finances","startTime":1841.71,"endTime":1843.81,"body":"Don't hate him for his real estate game."},{"speaker":"Average Joe Finances","startTime":1844.03,"endTime":1845.8,"body":"Because he did it the right way."},{"speaker":"Average Joe Finances","startTime":1846.16,"endTime":1846.73,"body":"And that's why."},{"speaker":"Alex Sonkin","startTime":1847.06,"endTime":1850.66,"body":"I dunno, if people complain"},{"speaker":"Alex Sonkin","startTime":1847.06,"endTime":1850.66,"body":"about taxes, he filed to do card."},{"speaker":"Alex Sonkin","startTime":1851.09,"endTime":1852.46,"body":"It's a legal document."},{"speaker":"Alex Sonkin","startTime":1852.49,"endTime":1852.785,"body":"Okay."},{"speaker":"Alex Sonkin","startTime":1853.445,"endTime":1858.705,"body":"If there's a problem with it, they can"},{"speaker":"Alex Sonkin","startTime":1853.445,"endTime":1858.705,"body":"audit him and change what's in there, so"},{"speaker":"Alex Sonkin","startTime":1858.735,"endTime":1860.835,"body":"this is something he's, it's not like he."},{"speaker":"Alex Sonkin","startTime":1861.465,"endTime":1863.795,"body":"Just paid that money and"},{"speaker":"Alex Sonkin","startTime":1861.465,"endTime":1863.795,"body":"said, Hey, good luck."},{"speaker":"Average Joe Finances","startTime":1863.795,"endTime":1864.635,"body":"This is all I'm paying."},{"speaker":"Average Joe Finances","startTime":1864.635,"endTime":1864.995,"body":"Bye."},{"speaker":"Alex Sonkin","startTime":1865.025,"endTime":1866.61,"body":"This is,"},{"speaker":"Alex Sonkin","startTime":1865.025,"endTime":1866.61,"body":"and he documented it."},{"speaker":"Alex Sonkin","startTime":1866.61,"endTime":1871.08,"body":"So the point is, when people"},{"speaker":"Alex Sonkin","startTime":1866.61,"endTime":1871.08,"body":"are doing this, it's showing you"},{"speaker":"Alex Sonkin","startTime":1871.085,"endTime":1873.21,"body":"that the tax code is designed."},{"speaker":"Alex Sonkin","startTime":1873.52,"endTime":1879.765,"body":"To be to maneuver through it just like"},{"speaker":"Alex Sonkin","startTime":1873.52,"endTime":1879.765,"body":"that or not, but don't be crying about it."},{"speaker":"Alex Sonkin","startTime":1879.795,"endTime":1883.785,"body":"Don't be complaining that you're, cause"},{"speaker":"Alex Sonkin","startTime":1879.795,"endTime":1883.785,"body":"you can do it too, everyone can do it."},{"speaker":"Average Joe Finances","startTime":1883.785,"endTime":1884.985,"body":"Even"},{"speaker":"Average Joe Finances","startTime":1883.785,"endTime":1884.985,"body":"the average Joe, right?"},{"speaker":"Average Joe Finances","startTime":1884.99,"endTime":1888.68,"body":"If you're at a point in life and,"},{"speaker":"Average Joe Finances","startTime":1884.99,"endTime":1888.68,"body":"even if you're a blue collar worker,"},{"speaker":"Average Joe Finances","startTime":1888.685,"endTime":1890.18,"body":"white collar worker, whatever."},{"speaker":"Average Joe Finances","startTime":1890.505,"endTime":1894.255,"body":"And you're making a specific amount of"},{"speaker":"Average Joe Finances","startTime":1890.505,"endTime":1894.255,"body":"money and you hit certain tax brackets"},{"speaker":"Average Joe Finances","startTime":1894.255,"endTime":1898.475,"body":"and this is what you have to pay,"},{"speaker":"Average Joe Finances","startTime":1894.255,"endTime":1898.475,"body":"depending on how you do your taxes."},{"speaker":"Average Joe Finances","startTime":1898.475,"endTime":1902.175,"body":"If you have, real estate, there's"},{"speaker":"Average Joe Finances","startTime":1898.475,"endTime":1902.175,"body":"certain things you can deduct you"},{"speaker":"Average Joe Finances","startTime":1902.175,"endTime":1905.775,"body":"can get past that standard deduction"},{"speaker":"Average Joe Finances","startTime":1902.175,"endTime":1905.775,"body":"and deduct more if you have enough"},{"speaker":"Average Joe Finances","startTime":1905.775,"endTime":1910.705,"body":"resources for that and you can get your"},{"speaker":"Average Joe Finances","startTime":1905.775,"endTime":1910.705,"body":"tax burden down to zero effectively."},{"speaker":"Average Joe Finances","startTime":1910.985,"endTime":1914.76,"body":"And that's one of the things too I"},{"speaker":"Average Joe Finances","startTime":1910.985,"endTime":1914.76,"body":"was able to claim a $47,000 loss."},{"speaker":"Average Joe Finances","startTime":1915.085,"endTime":1918.965,"body":"On my real estate this past year,"},{"speaker":"Average Joe Finances","startTime":1915.085,"endTime":1918.965,"body":"and that's not even a lot compared"},{"speaker":"Average Joe Finances","startTime":1918.965,"endTime":1920.035,"body":"to what other people claim."},{"speaker":"Average Joe Finances","startTime":1920.495,"endTime":1924.875,"body":"It's, there's so many different ways,"},{"speaker":"Average Joe Finances","startTime":1920.495,"endTime":1924.875,"body":"and this was me doing it on my own."},{"speaker":"Average Joe Finances","startTime":1924.875,"endTime":1928.235,"body":"I'm sure if I had a CPA a doing it for"},{"speaker":"Average Joe Finances","startTime":1924.875,"endTime":1928.235,"body":"me it, it would've been a lot better."},{"speaker":"Average Joe Finances","startTime":1928.475,"endTime":1930.335,"body":"And I probably wouldn't have"},{"speaker":"Average Joe Finances","startTime":1928.475,"endTime":1930.335,"body":"paid any taxes this year."},{"speaker":"Average Joe Finances","startTime":1930.335,"endTime":1932.65,"body":"But I still wound up paying"},{"speaker":"Average Joe Finances","startTime":1930.335,"endTime":1932.65,"body":"some taxes, but that's okay."},{"speaker":"Average Joe Finances","startTime":1932.9,"endTime":1936.44,"body":"It's not okay because it, again, I did it"},{"speaker":"Average Joe Finances","startTime":1932.9,"endTime":1936.44,"body":"myself, but I do need to find a good cpa."},{"speaker":"Average Joe Finances","startTime":1936.44,"endTime":1938.24,"body":"So if there's any good CPAs"},{"speaker":"Average Joe Finances","startTime":1936.44,"endTime":1938.24,"body":"out there listening and you"},{"speaker":"Average Joe Finances","startTime":1938.24,"endTime":1940.28,"body":"wanna help me out, hit me up."},{"speaker":"Average Joe Finances","startTime":1940.59,"endTime":1941.845,"body":"But yeah, so that's the thing."},{"speaker":"Average Joe Finances","startTime":1941.895,"endTime":1943.395,"body":"Anybody can do this."},{"speaker":"Average Joe Finances","startTime":1943.395,"endTime":1947.265,"body":"If you have the right person on"},{"speaker":"Average Joe Finances","startTime":1943.395,"endTime":1947.265,"body":"your team that knows the tax code,"},{"speaker":"Average Joe Finances","startTime":1947.265,"endTime":1950.665,"body":"that knows how to maneuver through"},{"speaker":"Average Joe Finances","startTime":1947.265,"endTime":1950.665,"body":"it, like you said, Alex, right?"},{"speaker":"Average Joe Finances","startTime":1950.665,"endTime":1952.455,"body":"cause that's the biggest thing, right?"},{"speaker":"Average Joe Finances","startTime":1952.485,"endTime":1956.145,"body":"You can know the tax code front to back,"},{"speaker":"Average Joe Finances","startTime":1952.485,"endTime":1956.145,"body":"but if you don't know how to maneuver"},{"speaker":"Average Joe Finances","startTime":1956.145,"endTime":1958.755,"body":"through it through specific areas of it."},{"speaker":"Average Joe Finances","startTime":1959.1,"endTime":1960.27,"body":"It's not gonna help you at all."},{"speaker":"Alex Sonkin","startTime":1960.32,"endTime":1964.91,"body":"And we have programs for"},{"speaker":"Alex Sonkin","startTime":1960.32,"endTime":1964.91,"body":"clients who have a 250, $300,000 adjusted"},{"speaker":"Alex Sonkin","startTime":1964.91,"endTime":1968.39,"body":"gross income net income up to a million."},{"speaker":"Alex Sonkin","startTime":1968.45,"endTime":1970.61,"body":"There's a lot of things"},{"speaker":"Alex Sonkin","startTime":1968.45,"endTime":1970.61,"body":"clients can do there."},{"speaker":"Alex Sonkin","startTime":1970.61,"endTime":1975.95,"body":"Once clients go above a million,"},{"speaker":"Alex Sonkin","startTime":1970.61,"endTime":1975.95,"body":"there's all sorts of other strategies"},{"speaker":"Alex Sonkin","startTime":1975.955,"endTime":1980.15,"body":"that become available based on their"},{"speaker":"Alex Sonkin","startTime":1975.955,"endTime":1980.15,"body":"cost, the initial price point and."},{"speaker":"Alex Sonkin","startTime":1980.615,"endTime":1983.405,"body":"Costs and things and jumping"},{"speaker":"Alex Sonkin","startTime":1980.615,"endTime":1983.405,"body":"through certain number of hoops."},{"speaker":"Alex Sonkin","startTime":1983.915,"endTime":1989.615,"body":"So you know, anyone who's got $250,000"},{"speaker":"Alex Sonkin","startTime":1983.915,"endTime":1989.615,"body":"of income, net income or more that"},{"speaker":"Alex Sonkin","startTime":1989.615,"endTime":1994.685,"body":"they're paying taxes on after expensing"},{"speaker":"Alex Sonkin","startTime":1989.615,"endTime":1994.685,"body":"can take advantage of what we're doing."},{"speaker":"Alex Sonkin","startTime":1994.865,"endTime":1999.545,"body":"Have your CPA plug into due diligence"},{"speaker":"Alex Sonkin","startTime":1994.865,"endTime":1999.545,"body":"project info due diligence project.com."},{"speaker":"Alex Sonkin","startTime":1999.945,"endTime":2003.065,"body":"Join the community, have access"},{"speaker":"Alex Sonkin","startTime":1999.945,"endTime":2003.065,"body":"to all sorts of strategies, and"},{"speaker":"Alex Sonkin","startTime":2003.075,"endTime":2006.075,"body":"they'll bring it to your listeners"},{"speaker":"Alex Sonkin","startTime":2003.075,"endTime":2006.075,"body":"and your listeners can pick and"},{"speaker":"Alex Sonkin","startTime":2006.075,"endTime":2007.515,"body":"choose which one is right for them."},{"speaker":"Average Joe Finances","startTime":2009.075,"endTime":2009.645,"body":"Absolutely."},{"speaker":"Average Joe Finances","startTime":2009.645,"endTime":2011.175,"body":"And that's the thing"},{"speaker":"Average Joe 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Finances","startTime":2023.47,"endTime":2027.76,"body":"show as well for a CPA that wants to get"},{"speaker":"Average Joe Finances","startTime":2027.76,"endTime":2033.56,"body":"involved in the due diligence project"},{"speaker":"Average Joe Finances","startTime":2027.76,"endTime":2033.56,"body":"And the virtual family office hub is."},{"speaker":"Average Joe Finances","startTime":2035.12,"endTime":2035.3,"body":"What?"},{"speaker":"Average Joe Finances","startTime":2035.3,"endTime":2039.5,"body":"What does that process look like"},{"speaker":"Average Joe Finances","startTime":2035.3,"endTime":2039.5,"body":"for someone that wants to like join"},{"speaker":"Average Joe Finances","startTime":2039.5,"endTime":2040.94,"body":"or become a part of that community?"},{"speaker":"Alex Sonkin","startTime":2041.67,"endTime":2043.5,"body":"We have a"},{"speaker":"Alex Sonkin","startTime":2041.67,"endTime":2043.5,"body":"big presence on LinkedIn."},{"speaker":"Alex Sonkin","startTime":2043.92,"endTime":2046.88,"body":"And do you know they visit"},{"speaker":"Alex Sonkin","startTime":2043.92,"endTime":2046.88,"body":"due diligence project.com."},{"speaker":"Alex Sonkin","startTime":2046.88,"endTime":2050.57,"body":"They see us on LinkedIn, they connect"},{"speaker":"Alex Sonkin","startTime":2046.88,"endTime":2050.57,"body":"with us, we wanna meet with them."},{"speaker":"Alex Sonkin","startTime":2050.57,"endTime":2053.9,"body":"We wanna make sure they're the"},{"speaker":"Alex Sonkin","startTime":2050.57,"endTime":2053.9,"body":"right CPA for us, that they have"},{"speaker":"Alex Sonkin","startTime":2053.9,"endTime":2056.33,"body":"the right goals, that what they're"},{"speaker":"Alex Sonkin","startTime":2053.9,"endTime":2056.33,"body":"trying to accomplish with their"},{"speaker":"Alex Sonkin","startTime":2056.33,"endTime":2058.25,"body":"own practice is a good fit for us."},{"speaker":"Alex Sonkin","startTime":2058.9,"endTime":2059.87,"body":"We meet with them."},{"speaker":"Alex Sonkin","startTime":2059.87,"endTime":2064.25,"body":"We have a quick conversation if it's a"},{"speaker":"Alex Sonkin","startTime":2059.87,"endTime":2064.25,"body":"good fit, we explain what we do based on"},{"speaker":"Alex Sonkin","startTime":2064.25,"endTime":2067.88,"body":"their feedback, based on kind of the kind"},{"speaker":"Alex Sonkin","startTime":2064.25,"endTime":2067.88,"body":"of client base they have and their goals."},{"speaker":"Alex Sonkin","startTime":2068.18,"endTime":2068.75,"body":"They either."},{"speaker":"Alex Sonkin","startTime":2068.89,"endTime":2070.51,"body":"It's either a match or it's not."},{"speaker":"Alex Sonkin","startTime":2070.51,"endTime":2074.23,"body":"If it's a match they join and"},{"speaker":"Alex Sonkin","startTime":2070.51,"endTime":2074.23,"body":"then they have access to live"},{"speaker":"Alex Sonkin","startTime":2074.23,"endTime":2075.73,"body":"events that we do every month."},{"speaker":"Alex Sonkin","startTime":2075.73,"endTime":2077.8,"body":"Sometimes we do two live events a month."},{"speaker":"Alex Sonkin","startTime":2078.34,"endTime":2079.81,"body":"Everything is recorded."},{"speaker":"Alex Sonkin","startTime":2079.98,"endTime":2082.98,"body":"We do at least one or two summits a year."},{"speaker":"Alex Sonkin","startTime":2083.395,"endTime":2087.265,"body":"They can watch the recorded summits,"},{"speaker":"Alex Sonkin","startTime":2083.395,"endTime":2087.265,"body":"they can connect with other members,"},{"speaker":"Alex Sonkin","startTime":2087.265,"endTime":2090.385,"body":"other CPAs, they can connect with"},{"speaker":"Alex Sonkin","startTime":2087.265,"endTime":2090.385,"body":"the specialists, the best tax"},{"speaker":"Alex Sonkin","startTime":2090.385,"endTime":2091.855,"body":"attorneys in various specialties."},{"speaker":"Alex Sonkin","startTime":2092.275,"endTime":2094.675,"body":"They can offer their"},{"speaker":"Alex Sonkin","startTime":2092.275,"endTime":2094.675,"body":"clients family offices."},{"speaker":"Alex Sonkin","startTime":2094.68,"endTime":2099.985,"body":"They can reduce their clients"},{"speaker":"Alex Sonkin","startTime":2094.68,"endTime":2099.985,"body":"health insurance costs by 20 to 50%."},{"speaker":"Alex Sonkin","startTime":2100.325,"endTime":2101.945,"body":"So there's a lot of cost reduction."},{"speaker":"Alex Sonkin","startTime":2101.95,"endTime":2103.775,"body":"There's a lot of tax mitigation."},{"speaker":"Alex Sonkin","startTime":2105.125,"endTime":2108.545,"body":"And then, that's really where"},{"speaker":"Alex Sonkin","startTime":2105.125,"endTime":2108.545,"body":"we focus on is cost and tax."},{"speaker":"Alex Sonkin","startTime":2108.695,"endTime":2112.06,"body":"And then there's other opportunities,"},{"speaker":"Alex Sonkin","startTime":2108.695,"endTime":2112.06,"body":"investment opportunities that are we look"},{"speaker":"Alex Sonkin","startTime":2112.06,"endTime":2113.92,"body":"at those more as secondary opportunities."},{"speaker":"Average Joe Finances","startTime":2114.43,"endTime":2114.97,"body":"Awesome."},{"speaker":"Average Joe Finances","startTime":2115.15,"endTime":2115.78,"body":"Fantastic."},{"speaker":"Average Joe Finances","startTime":2115.78,"endTime":2116.35,"body":"All right, great."},{"speaker":"Average Joe Finances","startTime":2116.65,"endTime":2121.21,"body":"So Alex what I would like to do now"},{"speaker":"Average Joe Finances","startTime":2116.65,"endTime":2121.21,"body":"is transition this into something"},{"speaker":"Average Joe Finances","startTime":2121.21,"endTime":2122.2,"body":"that I call the final round."},{"speaker":"Average Joe Finances","startTime":2122.53,"endTime":2124.99,"body":"It's where I'm gonna ask you the same"},{"speaker":"Average Joe Finances","startTime":2122.53,"endTime":2124.99,"body":"four questions I ask everybody that comes"},{"speaker":"Average Joe Finances","startTime":2124.99,"endTime":2128.65,"body":"on this show, and it'll help give us"},{"speaker":"Average Joe Finances","startTime":2124.99,"endTime":2128.65,"body":"a good idea of how you are when you're"},{"speaker":"Average Joe Finances","startTime":2128.65,"endTime":2133.0,"body":"under pressure and which I think I know"},{"speaker":"Average Joe Finances","startTime":2128.65,"endTime":2133.0,"body":"you're gonna do really awesome at this."},{"speaker":"Average Joe Finances","startTime":2133.0,"endTime":2135.4,"body":"So if you're ready to go"},{"speaker":"Average Joe Finances","startTime":2133.0,"endTime":2135.4,"body":"we'll get that party started."},{"speaker":"Alex Sonkin","startTime":2135.94,"endTime":2136.72,"body":"Let's do it."},{"speaker":"Average Joe Finances","startTime":2136.93,"endTime":2137.44,"body":"Let's do it."},{"speaker":"Average Joe Finances","startTime":2137.44,"endTime":2141.28,"body":"Okay, Alex, so the first question of"},{"speaker":"Average Joe Finances","startTime":2137.44,"endTime":2141.28,"body":"the final round is, What's the biggest"},{"speaker":"Average Joe Finances","startTime":2141.28,"endTime":2143.77,"body":"mistake you've ever made in business?"},{"speaker":"Alex Sonkin","startTime":2146.56,"endTime":2147.1,"body":"Wow."},{"speaker":"Alex Sonkin","startTime":2148.13,"endTime":2155.335,"body":"I look at, mistakes are part of"},{"speaker":"Alex Sonkin","startTime":2148.13,"endTime":2155.335,"body":"my, I've made a lot of mistakes."},{"speaker":"Alex Sonkin","startTime":2155.555,"endTime":2156.965,"body":"I've made a lot of mistakes."},{"speaker":"Alex Sonkin","startTime":2156.995,"endTime":2162.905,"body":"Every mistake I've made has led to"},{"speaker":"Alex Sonkin","startTime":2156.995,"endTime":2162.905,"body":"doors closing and doors opening."},{"speaker":"Alex Sonkin","startTime":2163.565,"endTime":2168.065,"body":"And all those mistakes really"},{"speaker":"Alex Sonkin","startTime":2163.565,"endTime":2168.065,"body":"allowed me to be where I'm at."},{"speaker":"Alex Sonkin","startTime":2168.155,"endTime":2170.275,"body":"And there's certain regrets that I've had."},{"speaker":"Alex Sonkin","startTime":2170.77,"endTime":2175.41,"body":"I've made some investments with people"},{"speaker":"Alex Sonkin","startTime":2170.77,"endTime":2175.41,"body":"and I can, I know a lot of people have"},{"speaker":"Alex Sonkin","startTime":2175.41,"endTime":2180.42,"body":"had this where money was just straight"},{"speaker":"Alex Sonkin","startTime":2175.41,"endTime":2180.42,"body":"up stolen from me and investment due"},{"speaker":"Alex Sonkin","startTime":2180.42,"endTime":2185.49,"body":"diligence I was trying to do real estate"},{"speaker":"Alex Sonkin","startTime":2180.42,"endTime":2185.49,"body":"development project and I had people, when"},{"speaker":"Alex Sonkin","startTime":2185.495,"endTime":2191.25,"body":"you have a very focused, goal oriented"},{"speaker":"Alex Sonkin","startTime":2185.495,"endTime":2191.25,"body":"business owner trying to do a really"},{"speaker":"Alex Sonkin","startTime":2191.25,"endTime":2195.18,"body":"elaborate project, we're just ripe for."},{"speaker":"Alex Sonkin","startTime":2196.035,"endTime":2199.16,"body":"Being taken advantage of, cause"},{"speaker":"Alex Sonkin","startTime":2196.035,"endTime":2199.16,"body":"we're just, we're all in, right?"},{"speaker":"Alex Sonkin","startTime":2199.16,"endTime":2199.85,"body":"We're all in."},{"speaker":"Alex Sonkin","startTime":2199.855,"endTime":2201.325,"body":"We want to do this, we want to do this."},{"speaker":"Alex Sonkin","startTime":2201.325,"endTime":2203.275,"body":"We have big goals and I'm in my twenties."},{"speaker":"Alex Sonkin","startTime":2204.55,"endTime":2208.32,"body":"So a lot of people stole a lot of"},{"speaker":"Alex Sonkin","startTime":2204.55,"endTime":2208.32,"body":"money from me, who I trusted and you"},{"speaker":"Alex Sonkin","startTime":2208.32,"endTime":2212.515,"body":"beat yourself up over it, but as long"},{"speaker":"Alex Sonkin","startTime":2208.32,"endTime":2212.515,"body":"as you handle it properly and handle"},{"speaker":"Alex Sonkin","startTime":2212.515,"endTime":2214.255,"body":"it the right way moving forward."},{"speaker":"Alex Sonkin","startTime":2214.645,"endTime":2218.255,"body":"And if there's money taken or"},{"speaker":"Alex Sonkin","startTime":2214.645,"endTime":2218.255,"body":"investment money, it's all taken"},{"speaker":"Alex Sonkin","startTime":2218.255,"endTime":2221.485,"body":"care of and return and things"},{"speaker":"Alex Sonkin","startTime":2218.255,"endTime":2221.485,"body":"like that, I'm very proud of that."},{"speaker":"Alex Sonkin","startTime":2221.485,"endTime":2223.105,"body":"Obviously it's embarrassing."},{"speaker":"Alex Sonkin","startTime":2223.485,"endTime":2227.325,"body":"Making an investment with someone"},{"speaker":"Alex Sonkin","startTime":2223.485,"endTime":2227.325,"body":"who's ultimately a criminal, and it"},{"speaker":"Alex Sonkin","startTime":2227.355,"endTime":2230.085,"body":"ultimately led me to where I'm at today."},{"speaker":"Alex Sonkin","startTime":2230.115,"endTime":2234.795,"body":"It led me to create the due diligence"},{"speaker":"Alex Sonkin","startTime":2230.115,"endTime":2234.795,"body":"project to eliminate risk, to eliminate"},{"speaker":"Alex Sonkin","startTime":2234.795,"endTime":2239.235,"body":"due diligence, risk, not trusting"},{"speaker":"Alex Sonkin","startTime":2234.795,"endTime":2239.235,"body":"myself completely with the due diligence"},{"speaker":"Alex Sonkin","startTime":2239.235,"endTime":2242.565,"body":"on various things, realizing there's"},{"speaker":"Alex Sonkin","startTime":2239.235,"endTime":2242.565,"body":"just information I'm not gonna get"},{"speaker":"Alex Sonkin","startTime":2242.565,"endTime":2246.975,"body":"access to people are showing you"},{"speaker":"Alex Sonkin","startTime":2242.565,"endTime":2246.975,"body":"the tip of the iceberg, so I think."},{"speaker":"Alex Sonkin","startTime":2247.275,"endTime":2247.995,"body":"Learning."},{"speaker":"Alex Sonkin","startTime":2248.385,"endTime":2252.285,"body":"At the end of the day, we're human"},{"speaker":"Alex Sonkin","startTime":2248.385,"endTime":2252.285,"body":"beings and we want to trust other people."},{"speaker":"Alex Sonkin","startTime":2253.665,"endTime":2258.85,"body":"And those of you listening who've"},{"speaker":"Alex Sonkin","startTime":2253.665,"endTime":2258.85,"body":"been scammed, Don't beat yourself up."},{"speaker":"Alex Sonkin","startTime":2258.91,"endTime":2259.75,"body":"Everyone."},{"speaker":"Alex Sonkin","startTime":2259.81,"endTime":2263.77,"body":"Everyone who's a very successful business"},{"speaker":"Alex Sonkin","startTime":2259.81,"endTime":2263.77,"body":"owner that I know has been scammed at"},{"speaker":"Alex Sonkin","startTime":2263.77,"endTime":2266.59,"body":"least once, maybe twice, maybe five times."},{"speaker":"Alex Sonkin","startTime":2266.64,"endTime":2271.05,"body":"Just because to be a successful business"},{"speaker":"Alex Sonkin","startTime":2266.64,"endTime":2271.05,"body":"owner, you have to fail and you have"},{"speaker":"Alex Sonkin","startTime":2271.05,"endTime":2272.61,"body":"to try a lot of different things."},{"speaker":"Alex Sonkin","startTime":2273.0,"endTime":2275.9,"body":"And part of it is just running"},{"speaker":"Alex Sonkin","startTime":2273.0,"endTime":2275.9,"body":"into these people that are out"},{"speaker":"Alex Sonkin","startTime":2275.9,"endTime":2278.57,"body":"there that are, it's unbelievable."},{"speaker":"Alex Sonkin","startTime":2278.65,"endTime":2281.57,"body":"Anyway, that's my biggest"},{"speaker":"Alex Sonkin","startTime":2278.65,"endTime":2281.57,"body":"regret getting scammed."},{"speaker":"Average Joe Finances","startTime":2282.225,"endTime":2282.405,"body":"No."},{"speaker":"Average Joe Finances","startTime":2282.405,"endTime":2282.645,"body":"I see."},{"speaker":"Average Joe Finances","startTime":2282.645,"endTime":2288.315,"body":"And it's, that's part of"},{"speaker":"Average Joe Finances","startTime":2282.645,"endTime":2288.315,"body":"the good and the bad, right?"},{"speaker":"Average Joe Finances","startTime":2288.315,"endTime":2292.725,"body":"When we talk about the pros and the cons"},{"speaker":"Average Joe Finances","startTime":2288.315,"endTime":2292.725,"body":"of everything becoming more virtual now"},{"speaker":"Average Joe Finances","startTime":2292.725,"endTime":2297.38,"body":"too, you start to see a lot more of that,"},{"speaker":"Average Joe Finances","startTime":2292.725,"endTime":2297.38,"body":"a lot more of the scams because there."},{"speaker":"Average Joe Finances","startTime":2298.055,"endTime":2300.665,"body":"You don't have to put"},{"speaker":"Average Joe Finances","startTime":2298.055,"endTime":2300.665,"body":"a face on anything so."},{"speaker":"Alex Sonkin","startTime":2300.665,"endTime":2301.465,"body":"With this A.I."},{"speaker":"Alex Sonkin","startTime":2302.095,"endTime":2303.545,"body":"Stuff is super scary."},{"speaker":"Average Joe Finances","startTime":2303.745,"endTime":2304.465,"body":"Yeah, absolutely."},{"speaker":"Alex Sonkin","startTime":2304.465,"endTime":2308.095,"body":"And it's almost"},{"speaker":"Alex Sonkin","startTime":2304.465,"endTime":2308.095,"body":"like you really, due diligence"},{"speaker":"Alex Sonkin","startTime":2308.1,"endTime":2310.555,"body":"has become so critical."},{"speaker":"Average Joe Finances","startTime":2311.285,"endTime":2312.995,"body":"That's what I"},{"speaker":"Average Joe Finances","startTime":2311.285,"endTime":2312.995,"body":"was just gonna say, like that it makes"},{"speaker":"Average Joe Finances","startTime":2313.085,"endTime":2315.235,"body":"due diligence that much more important."},{"speaker":"Average Joe Finances","startTime":2316.175,"endTime":2318.905,"body":"Because of the environment"},{"speaker":"Average Joe Finances","startTime":2316.175,"endTime":2318.905,"body":"that we're in right now."},{"speaker":"Alex Sonkin","startTime":2319.035,"endTime":2321.765,"body":"And a lot of the due"},{"speaker":"Alex Sonkin","startTime":2319.035,"endTime":2321.765,"body":"diligence is, it comes from gut feel."},{"speaker":"Alex Sonkin","startTime":2321.765,"endTime":2328.825,"body":"So it's like utilizing these experienced"},{"speaker":"Alex Sonkin","startTime":2321.765,"endTime":2328.825,"body":"CPAs who have seen a lot, and in utilizing"},{"speaker":"Alex Sonkin","startTime":2328.825,"endTime":2334.735,"body":"resources that have gone into battle with"},{"speaker":"Alex Sonkin","startTime":2328.825,"endTime":2334.735,"body":"the IRS and have gone to the tax court."},{"speaker":"Alex Sonkin","startTime":2334.965,"endTime":2339.225,"body":"And have had failures and have had"},{"speaker":"Alex Sonkin","startTime":2334.965,"endTime":2339.225,"body":"successes, but had those experiences."},{"speaker":"Alex Sonkin","startTime":2339.765,"endTime":2342.765,"body":"It's like what we're seeing now is"},{"speaker":"Alex Sonkin","startTime":2339.765,"endTime":2342.765,"body":"we're seeing a lot of young people"},{"speaker":"Alex Sonkin","startTime":2342.765,"endTime":2347.025,"body":"becoming life coaches, business coaches,"},{"speaker":"Alex Sonkin","startTime":2342.765,"endTime":2347.025,"body":"and I'm like, you have no experience."},{"speaker":"Alex Sonkin","startTime":2348.025,"endTime":2349.165,"body":"You're just too young."},{"speaker":"Alex Sonkin","startTime":2349.675,"endTime":2353.03,"body":"How are you coaching people"},{"speaker":"Alex Sonkin","startTime":2349.675,"endTime":2353.03,"body":"when you have to do it yourself."},{"speaker":"Alex Sonkin","startTime":2353.03,"endTime":2358.25,"body":"Carry the bag, make those mistakes, get"},{"speaker":"Alex Sonkin","startTime":2353.03,"endTime":2358.25,"body":"scammed, get burned, go out there and"},{"speaker":"Alex Sonkin","startTime":2358.25,"endTime":2363.07,"body":"learn something, and then come back and"},{"speaker":"Alex Sonkin","startTime":2358.25,"endTime":2363.07,"body":"then be a coach, start out being a coach,"},{"speaker":"Alex Sonkin","startTime":2363.37,"endTime":2366.9,"body":"you're leading people down paths You've"},{"speaker":"Alex Sonkin","startTime":2363.37,"endTime":2366.9,"body":"never even experienced yourself there's"},{"speaker":"Alex Sonkin","startTime":2366.9,"endTime":2371.765,"body":"something, this experience, we were taught"},{"speaker":"Alex Sonkin","startTime":2366.9,"endTime":2371.765,"body":"to respect our elders, but it's their"},{"speaker":"Alex Sonkin","startTime":2371.765,"endTime":2374.505,"body":"experience that really is invaluable."},{"speaker":"Average Joe Finances","startTime":2374.985,"endTime":2376.605,"body":"Yeah,"},{"speaker":"Average Joe Finances","startTime":2374.985,"endTime":2376.605,"body":"no, definitely appreciate that."},{"speaker":"Average Joe Finances","startTime":2377.105,"endTime":2381.855,"body":"Okay, Alex, the next question this kind"},{"speaker":"Average Joe Finances","startTime":2377.105,"endTime":2381.855,"body":"of ties into the first one is, what is"},{"speaker":"Average Joe Finances","startTime":2381.855,"endTime":2385.845,"body":"something that you've learned that you"},{"speaker":"Average Joe Finances","startTime":2381.855,"endTime":2385.845,"body":"wish you knew when you first started?"},{"speaker":"Alex Sonkin","startTime":2390.61,"endTime":2394.42,"body":"The value of"},{"speaker":"Alex Sonkin","startTime":2390.61,"endTime":2394.42,"body":"relationships how important"},{"speaker":"Alex Sonkin","startTime":2394.42,"endTime":2399.04,"body":"relationships are, how important,"},{"speaker":"Alex Sonkin","startTime":2394.42,"endTime":2399.04,"body":"co college friends, relationships."},{"speaker":"Alex Sonkin","startTime":2399.04,"endTime":2399.79,"body":"It's tricky, right?"},{"speaker":"Alex Sonkin","startTime":2399.79,"endTime":2405.33,"body":"You get married your spouse will want"},{"speaker":"Alex Sonkin","startTime":2399.79,"endTime":2405.33,"body":"all of your time, all those, and you have"},{"speaker":"Alex Sonkin","startTime":2405.33,"endTime":2407.6,"body":"to make some difficult choices, right?"},{"speaker":"Alex Sonkin","startTime":2409.175,"endTime":2412.625,"body":"Investing in relationships and"},{"speaker":"Alex Sonkin","startTime":2409.175,"endTime":2412.625,"body":"especially some, a lot of my college"},{"speaker":"Alex Sonkin","startTime":2412.625,"endTime":2417.125,"body":"friend relationships, I wish I would've"},{"speaker":"Alex Sonkin","startTime":2412.625,"endTime":2417.125,"body":"invested more in those relationships"},{"speaker":"Alex Sonkin","startTime":2417.125,"endTime":2421.115,"body":"back then and over time, because"},{"speaker":"Alex Sonkin","startTime":2417.125,"endTime":2421.115,"body":"everything's, you either invest"},{"speaker":"Alex Sonkin","startTime":2421.12,"endTime":2422.405,"body":"in it or you don't invest in it."},{"speaker":"Alex Sonkin","startTime":2422.405,"endTime":2424.81,"body":"And if you stop investing"},{"speaker":"Alex Sonkin","startTime":2422.405,"endTime":2424.81,"body":"in it, falls apart."},{"speaker":"Alex Sonkin","startTime":2424.9,"endTime":2425.77,"body":"It's anything else."},{"speaker":"Alex Sonkin","startTime":2426.22,"endTime":2428.56,"body":"And so investing in"},{"speaker":"Alex Sonkin","startTime":2426.22,"endTime":2428.56,"body":"relationships, especially the"},{"speaker":"Alex Sonkin","startTime":2428.56,"endTime":2430.33,"body":"ones that you consider special."},{"speaker":"Alex Sonkin","startTime":2431.335,"endTime":2432.685,"body":"I was so goal driven."},{"speaker":"Alex Sonkin","startTime":2432.755,"endTime":2436.025,"body":"I was just so driven to"},{"speaker":"Alex Sonkin","startTime":2432.755,"endTime":2436.025,"body":"be successful in college."},{"speaker":"Alex Sonkin","startTime":2436.025,"endTime":2439.265,"body":"Every, everything was about I"},{"speaker":"Alex Sonkin","startTime":2436.025,"endTime":2439.265,"body":"needed to get to these goals,"},{"speaker":"Alex Sonkin","startTime":2439.265,"endTime":2440.645,"body":"these achieve these marks."},{"speaker":"Alex Sonkin","startTime":2440.645,"endTime":2445.925,"body":"But I think when you're young, to have"},{"speaker":"Alex Sonkin","startTime":2440.645,"endTime":2445.925,"body":"someone say, listen, what you should"},{"speaker":"Alex Sonkin","startTime":2445.93,"endTime":2448.655,"body":"do is have these balanced goals, right?"},{"speaker":"Alex Sonkin","startTime":2448.655,"endTime":2449.195,"body":"Where."},{"speaker":"Alex Sonkin","startTime":2449.465,"endTime":2453.635,"body":"Part of your goal is to have these"},{"speaker":"Alex Sonkin","startTime":2449.465,"endTime":2453.635,"body":"vibrant friendships and relationships."},{"speaker":"Alex Sonkin","startTime":2453.695,"endTime":2457.625,"body":"Part of your goal is to ha, give back"},{"speaker":"Alex Sonkin","startTime":2453.695,"endTime":2457.625,"body":"to what's important to you, maybe your"},{"speaker":"Alex Sonkin","startTime":2457.625,"endTime":2462.18,"body":"faith, to your community and have good"},{"speaker":"Alex Sonkin","startTime":2457.625,"endTime":2462.18,"body":"health and all these other things."},{"speaker":"Alex Sonkin","startTime":2462.18,"endTime":2464.58,"body":"So just having the this balanced."},{"speaker":"Alex Sonkin","startTime":2465.825,"endTime":2469.975,"body":"Because I think a lot of times, people in"},{"speaker":"Alex Sonkin","startTime":2465.825,"endTime":2469.975,"body":"our, my generation were just so focused on"},{"speaker":"Alex Sonkin","startTime":2469.975,"endTime":2473.545,"body":"creating wealth that, that was really it."},{"speaker":"Alex Sonkin","startTime":2473.545,"endTime":2475.975,"body":"And they thought, Hey, if I create"},{"speaker":"Alex Sonkin","startTime":2473.545,"endTime":2475.975,"body":"wealth, all these other things,"},{"speaker":"Alex Sonkin","startTime":2475.975,"endTime":2478.525,"body":"I'm gonna get the girl, I'm gonna"},{"speaker":"Alex Sonkin","startTime":2475.975,"endTime":2478.525,"body":"have all those other things."},{"speaker":"Alex Sonkin","startTime":2480.28,"endTime":2483.85,"body":"The good use is I did invest in"},{"speaker":"Alex Sonkin","startTime":2480.28,"endTime":2483.85,"body":"my relationship with my wife and"},{"speaker":"Alex Sonkin","startTime":2484.13,"endTime":2488.42,"body":"I've been married for I think,"},{"speaker":"Alex Sonkin","startTime":2484.13,"endTime":2488.42,"body":"what, 24 years, so that worked."},{"speaker":"Alex Sonkin","startTime":2488.42,"endTime":2490.49,"body":"That's worked out so far pretty well."},{"speaker":"Alex Sonkin","startTime":2490.77,"endTime":2494.01,"body":"But I wish I made bigger"},{"speaker":"Alex Sonkin","startTime":2490.77,"endTime":2494.01,"body":"investments in other relationships."},{"speaker":"Average Joe Finances","startTime":2494.865,"endTime":2496.87,"body":"Yeah, no I"},{"speaker":"Average Joe Finances","startTime":2494.865,"endTime":2496.87,"body":"appreciate the transparency there"},{"speaker":"Average Joe Finances","startTime":2496.87,"endTime":2500.055,"body":"too, cause that, and I wrote that"},{"speaker":"Average Joe Finances","startTime":2496.87,"endTime":2500.055,"body":"down too realizing the value of"},{"speaker":"Average Joe Finances","startTime":2500.055,"endTime":2503.975,"body":"relationships because no matter what"},{"speaker":"Average Joe Finances","startTime":2500.055,"endTime":2503.975,"body":"you do, even in business having the"},{"speaker":"Average Joe Finances","startTime":2503.975,"endTime":2505.625,"body":"right relationship is important."},{"speaker":"Average Joe Finances","startTime":2505.675,"endTime":2508.705,"body":"Networking is one of the things"},{"speaker":"Average Joe Finances","startTime":2505.675,"endTime":2508.705,"body":"that I preach about the most."},{"speaker":"Average Joe Finances","startTime":2509.105,"endTime":2512.165,"body":"But one of the things, so I did a"},{"speaker":"Average Joe Finances","startTime":2509.105,"endTime":2512.165,"body":"presentation last month at the Real"},{"speaker":"Average Joe Finances","startTime":2512.165,"endTime":2513.275,"body":"Estate Wealth Builders Conference."},{"speaker":"Average Joe Finances","startTime":2513.275,"endTime":2517.135,"body":"I was one of the speakers and, one"},{"speaker":"Average Joe Finances","startTime":2513.275,"endTime":2517.135,"body":"of the things that I said that."},{"speaker":"Average Joe Finances","startTime":2517.67,"endTime":2518.69,"body":"It just came out."},{"speaker":"Average Joe Finances","startTime":2518.69,"endTime":2523.575,"body":"But I added it to my presentation now,"},{"speaker":"Average Joe Finances","startTime":2518.69,"endTime":2523.575,"body":"but it's you can go from zero to hero just"},{"speaker":"Average Joe Finances","startTime":2523.575,"endTime":2528.285,"body":"from having the right conversation, which"},{"speaker":"Average Joe Finances","startTime":2523.575,"endTime":2528.285,"body":"is why relationships are so important."},{"speaker":"Alex Sonkin","startTime":2530.565,"endTime":2530.775,"body":"Yeah."},{"speaker":"Alex Sonkin","startTime":2530.775,"endTime":2532.1,"body":"There it's critical."},{"speaker":"Alex Sonkin","startTime":2532.1,"endTime":2534.0,"body":"And, one of the other things I'd say is."},{"speaker":"Alex Sonkin","startTime":2534.78,"endTime":2539.37,"body":"College is a really interesting, for those"},{"speaker":"Alex Sonkin","startTime":2534.78,"endTime":2539.37,"body":"people that have the benefit of going to"},{"speaker":"Alex Sonkin","startTime":2539.37,"endTime":2545.73,"body":"university and those relationships are"},{"speaker":"Alex Sonkin","startTime":2539.37,"endTime":2545.73,"body":"so magical and you take 'em for granted."},{"speaker":"Alex Sonkin","startTime":2545.82,"endTime":2546.06,"body":"Yeah."},{"speaker":"Alex Sonkin","startTime":2546.06,"endTime":2548.61,"body":"Cause from there it's a"},{"speaker":"Alex Sonkin","startTime":2546.06,"endTime":2548.61,"body":"fresh start for everyone."},{"speaker":"Alex Sonkin","startTime":2548.61,"endTime":2550.915,"body":"Everyone's a freshman at the"},{"speaker":"Alex Sonkin","startTime":2548.61,"endTime":2550.915,"body":"same time, you're building"},{"speaker":"Alex Sonkin","startTime":2550.915,"endTime":2552.085,"body":"these amazing relationships."},{"speaker":"Alex Sonkin","startTime":2552.085,"endTime":2556.225,"body":"There's really no conflicts, it's"},{"speaker":"Alex Sonkin","startTime":2552.085,"endTime":2556.225,"body":"just, These incredible relationships."},{"speaker":"Alex Sonkin","startTime":2556.225,"endTime":2559.465,"body":"And then you take it for granted"},{"speaker":"Alex Sonkin","startTime":2556.225,"endTime":2559.465,"body":"thinking, oh, as I leave co I'm"},{"speaker":"Alex Sonkin","startTime":2559.465,"endTime":2562.075,"body":"gonna build all these relationships"},{"speaker":"Alex Sonkin","startTime":2559.465,"endTime":2562.075,"body":"down the road just like that."},{"speaker":"Alex Sonkin","startTime":2562.555,"endTime":2562.615,"body":"Yeah."},{"speaker":"Alex Sonkin","startTime":2562.615,"endTime":2567.685,"body":"It doesn't happen that way cause the real"},{"speaker":"Alex Sonkin","startTime":2562.615,"endTime":2567.685,"body":"world is not like this college bubble."},{"speaker":"Alex Sonkin","startTime":2568.105,"endTime":2572.84,"body":"And so what I would say is the college"},{"speaker":"Alex Sonkin","startTime":2568.105,"endTime":2572.84,"body":"bubble is a really fertile place and."},{"speaker":"Average Joe Finances","startTime":2572.84,"endTime":2574.115,"body":"Yeah, no, I"},{"speaker":"Average Joe Finances","startTime":2572.84,"endTime":2574.115,"body":"feel the same way too, but about"},{"speaker":"Average Joe Finances","startTime":2574.115,"endTime":2577.025,"body":"the military, cause like I, I joined"},{"speaker":"Average Joe Finances","startTime":2574.115,"endTime":2577.025,"body":"the military straight outta high"},{"speaker":"Average Joe Finances","startTime":2577.025,"endTime":2581.855,"body":"school and it was the same thing"},{"speaker":"Average Joe Finances","startTime":2577.025,"endTime":2581.855,"body":"like those formative years, right?"},{"speaker":"Average Joe Finances","startTime":2581.86,"endTime":2587.225,"body":"That going from a teenager into your"},{"speaker":"Average Joe Finances","startTime":2581.86,"endTime":2587.225,"body":"twenties, the relationships that you build"},{"speaker":"Average Joe Finances","startTime":2587.225,"endTime":2589.625,"body":"with your peers in during that timeframe."},{"speaker":"Average Joe Finances","startTime":2589.965,"endTime":2593.675,"body":"And there's some, some people that I was"},{"speaker":"Average Joe Finances","startTime":2589.965,"endTime":2593.675,"body":"on my first ship with, that I still stay"},{"speaker":"Average Joe Finances","startTime":2593.675,"endTime":2595.325,"body":"in touch with that are amazing people."},{"speaker":"Average Joe Finances","startTime":2595.565,"endTime":2598.355,"body":"There's others I wish I would've"},{"speaker":"Average Joe Finances","startTime":2595.565,"endTime":2598.355,"body":"stayed in better contact with."},{"speaker":"Average Joe Finances","startTime":2598.36,"endTime":2602.0,"body":"Like you said it's about building"},{"speaker":"Average Joe Finances","startTime":2598.36,"endTime":2602.0,"body":"that relationship and it's it's"},{"speaker":"Average Joe Finances","startTime":2602.0,"endTime":2603.83,"body":"super important to keep that because."},{"speaker":"Average Joe Finances","startTime":2604.52,"endTime":2606.8,"body":"We're talking about all"},{"speaker":"Average Joe Finances","startTime":2604.52,"endTime":2606.8,"body":"aspects of life, right?"},{"speaker":"Average Joe Finances","startTime":2606.8,"endTime":2609.5,"body":"Not just building wealth,"},{"speaker":"Average Joe Finances","startTime":2606.8,"endTime":2609.5,"body":"but the friendship."},{"speaker":"Average Joe Finances","startTime":2609.5,"endTime":2613.41,"body":"That's a big part of your balance"},{"speaker":"Average Joe Finances","startTime":2609.5,"endTime":2613.41,"body":"in life in general, right?"},{"speaker":"Average Joe Finances","startTime":2613.65,"endTime":2616.02,"body":"So anyway, enough on that."},{"speaker":"Alex Sonkin","startTime":2616.02,"endTime":2617.07,"body":"Enough on that."},{"speaker":"Average Joe Finances","startTime":2617.28,"endTime":2618.63,"body":"We can"},{"speaker":"Average Joe Finances","startTime":2617.28,"endTime":2618.63,"body":"keep going on that all day."},{"speaker":"Average Joe Finances","startTime":2618.97,"endTime":2624.51,"body":"The next question Alex, for you in the"},{"speaker":"Average Joe Finances","startTime":2618.97,"endTime":2624.51,"body":"final round is, Do you have any tips or"},{"speaker":"Average Joe Finances","startTime":2624.51,"endTime":2628.32,"body":"tricks that you would recommend to someone"},{"speaker":"Average Joe Finances","startTime":2624.51,"endTime":2628.32,"body":"that is just getting started out today?"},{"speaker":"Average Joe Finances","startTime":2628.53,"endTime":2631.41,"body":"So we'll say we'll put this"},{"speaker":"Average Joe Finances","startTime":2628.53,"endTime":2631.41,"body":"in the perspective of a cpa."},{"speaker":"Average Joe Finances","startTime":2631.71,"endTime":2634.77,"body":"So new CPA, trying to figure"},{"speaker":"Average Joe Finances","startTime":2631.71,"endTime":2634.77,"body":"out where they're going in"},{"speaker":"Average Joe Finances","startTime":2634.77,"endTime":2636.3,"body":"life, what would you tell them?"},{"speaker":"Alex Sonkin","startTime":2637.53,"endTime":2640.98,"body":"First thing I would"},{"speaker":"Alex Sonkin","startTime":2637.53,"endTime":2640.98,"body":"say is write down your goals and"},{"speaker":"Alex Sonkin","startTime":2640.98,"endTime":2644.25,"body":"read them out loud and read 'em"},{"speaker":"Alex Sonkin","startTime":2640.98,"endTime":2644.25,"body":"in the morning, read 'em at night,"},{"speaker":"Alex Sonkin","startTime":2644.255,"endTime":2646.11,"body":"and then keep updating those goals."},{"speaker":"Alex Sonkin","startTime":2646.68,"endTime":2650.4,"body":"I think the CPA profession"},{"speaker":"Alex Sonkin","startTime":2646.68,"endTime":2650.4,"body":"is an amazing place to be."},{"speaker":"Alex Sonkin","startTime":2651.06,"endTime":2651.93,"body":"I really do."},{"speaker":"Alex Sonkin","startTime":2651.99,"endTime":2656.6,"body":"And until they change the foundation of"},{"speaker":"Alex Sonkin","startTime":2651.99,"endTime":2656.6,"body":"this country, it's a great place to be."},{"speaker":"Alex Sonkin","startTime":2656.6,"endTime":2660.38,"body":"There's a lot of money involved, there's"},{"speaker":"Alex Sonkin","startTime":2656.6,"endTime":2660.38,"body":"a lot of differentiation involved."},{"speaker":"Alex Sonkin","startTime":2660.99,"endTime":2665.46,"body":"You can really become an elite CPA"},{"speaker":"Alex Sonkin","startTime":2660.99,"endTime":2665.46,"body":"and become extremely valuable to a"},{"speaker":"Alex Sonkin","startTime":2665.465,"endTime":2667.78,"body":"lot of people that want an elite CPA."},{"speaker":"Alex Sonkin","startTime":2668.28,"endTime":2673.08,"body":"So I would just say write down those"},{"speaker":"Alex Sonkin","startTime":2668.28,"endTime":2673.08,"body":"goals and just do, something every day."},{"speaker":"Alex Sonkin","startTime":2673.545,"endTime":2676.395,"body":"To get to that goal,"},{"speaker":"Alex Sonkin","startTime":2673.545,"endTime":2676.395,"body":"just something every day."},{"speaker":"Alex Sonkin","startTime":2676.765,"endTime":2677.575,"body":"As opposed to nothing."},{"speaker":"Alex Sonkin","startTime":2678.055,"endTime":2678.535,"body":"That's it."},{"speaker":"Average Joe Finances","startTime":2679.255,"endTime":2679.705,"body":"Awesome."},{"speaker":"Average Joe Finances","startTime":2679.765,"endTime":2680.215,"body":"I love it."},{"speaker":"Average Joe Finances","startTime":2680.785,"endTime":2681.175,"body":"Okay."},{"speaker":"Average Joe Finances","startTime":2681.745,"endTime":2686.365,"body":"The final question for the final round,"},{"speaker":"Average Joe Finances","startTime":2681.745,"endTime":2686.365,"body":"Alex, that I have for you is, do you have"},{"speaker":"Average Joe Finances","startTime":2686.365,"endTime":2691.825,"body":"a favorite business investing or real"},{"speaker":"Average Joe Finances","startTime":2686.365,"endTime":2691.825,"body":"estate related book or podcast or both?"},{"speaker":"Average Joe Finances","startTime":2691.83,"endTime":2694.035,"body":"And we could also keep this"},{"speaker":"Average Joe Finances","startTime":2691.83,"endTime":2694.035,"body":"on the tax side as well."},{"speaker":"Alex Sonkin","startTime":2695.898,"endTime":2696.798,"body":"Interesting."},{"speaker":"Alex Sonkin","startTime":2698.508,"endTime":2699.193,"body":"No, I don't."},{"speaker":"Alex Sonkin","startTime":2699.198,"endTime":2703.058,"body":"No, I am, let's just say your"},{"speaker":"Alex Sonkin","startTime":2699.198,"endTime":2703.058,"body":"podcast, the Average Joe podcast."},{"speaker":"Alex Sonkin","startTime":2703.058,"endTime":2703.898,"body":"My favorite podcast."},{"speaker":"Alex Sonkin","startTime":2703.988,"endTime":2704.708,"body":"Let's go with that."},{"speaker":"Average Joe Finances","startTime":2705.608,"endTime":2706.058,"body":"I love it."},{"speaker":"Average Joe Finances","startTime":2706.118,"endTime":2706.448,"body":"There we go."},{"speaker":"Average Joe Finances","startTime":2706.538,"endTime":2707.138,"body":"It's simple."},{"speaker":"Average Joe Finances","startTime":2707.288,"endTime":2707.828,"body":"It's that simple."},{"speaker":"Average Joe Finances","startTime":2707.828,"endTime":2708.338,"body":"It's simple."},{"speaker":"Average Joe Finances","startTime":2708.728,"endTime":2709.148,"body":"Awesome."},{"speaker":"Average Joe Finances","startTime":2709.658,"endTime":2710.138,"body":"All right, Alex."},{"speaker":"Average Joe Finances","startTime":2710.138,"endTime":2710.888,"body":"No, I appreciate that."},{"speaker":"Average Joe Finances","startTime":2710.888,"endTime":2713.148,"body":"Okay that was fantastic."},{"speaker":"Average Joe Finances","startTime":2713.148,"endTime":2714.588,"body":"Now I have one more question for you."},{"speaker":"Average Joe Finances","startTime":2714.588,"endTime":2715.728,"body":"This is not part of the final round."},{"speaker":"Average Joe Finances","startTime":2715.728,"endTime":2717.348,"body":"We're done with that, but."},{"speaker":"Average Joe Finances","startTime":2717.858,"endTime":2721.428,"body":"For people that are listening right"},{"speaker":"Average Joe Finances","startTime":2717.858,"endTime":2721.428,"body":"now that wanna learn more about you"},{"speaker":"Average Joe Finances","startTime":2721.428,"endTime":2725.808,"body":"and the due Diligence project and the"},{"speaker":"Average Joe Finances","startTime":2721.428,"endTime":2725.808,"body":"virtual family office hub, where can"},{"speaker":"Average Joe Finances","startTime":2725.813,"endTime":2729.018,"body":"people find more information about you"},{"speaker":"Average Joe Finances","startTime":2725.813,"endTime":2729.018,"body":"and those businesses that you have?"},{"speaker":"Average Joe Finances","startTime":2729.023,"endTime":2730.938,"body":"Do you have a website, social media?"},{"speaker":"Average Joe Finances","startTime":2730.938,"endTime":2732.803,"body":"I know you mentioned the website"},{"speaker":"Average Joe Finances","startTime":2730.938,"endTime":2732.803,"body":"a little bit earlier, anything"},{"speaker":"Average Joe Finances","startTime":2732.803,"endTime":2735.413,"body":"else like social media like that"},{"speaker":"Average Joe Finances","startTime":2732.803,"endTime":2735.413,"body":"you could share with us today?"},{"speaker":"Alex Sonkin","startTime":2735.463,"endTime":2738.353,"body":"Yeah, we do a lot of"},{"speaker":"Alex Sonkin","startTime":2735.463,"endTime":2738.353,"body":"work on our LinkedIn, so you can"},{"speaker":"Alex Sonkin","startTime":2738.353,"endTime":2744.323,"body":"look up Alex Sonkin, SONKIN, on"},{"speaker":"Alex Sonkin","startTime":2738.353,"endTime":2744.323,"body":"LinkedIn duediligenceproject.com."},{"speaker":"Alex Sonkin","startTime":2744.323,"endTime":2745.983,"body":"duediligenceproject.com."},{"speaker":"Alex Sonkin","startTime":2746.008,"endTime":2749.813,"body":"You can watch our podcast section"},{"speaker":"Alex Sonkin","startTime":2746.008,"endTime":2749.813,"body":"on the due diligence project.com"},{"speaker":"Alex Sonkin","startTime":2749.818,"endTime":2754.613,"body":"where we interview some of our"},{"speaker":"Alex Sonkin","startTime":2749.818,"endTime":2754.613,"body":"members, some of our resources."},{"speaker":"Alex Sonkin","startTime":2754.613,"endTime":2757.238,"body":"I think that will give you a"},{"speaker":"Alex Sonkin","startTime":2754.613,"endTime":2757.238,"body":"lot of information about who"},{"speaker":"Alex Sonkin","startTime":2757.238,"endTime":2758.528,"body":"we are and how we operate."},{"speaker":"Alex Sonkin","startTime":2758.998,"endTime":2761.908,"body":"Yeah, due diligence project.com,"},{"speaker":"Alex Sonkin","startTime":2758.998,"endTime":2761.908,"body":"virtual family office hub.com"},{"speaker":"Alex Sonkin","startTime":2761.908,"endTime":2763.258,"body":"is another place to go."},{"speaker":"Alex Sonkin","startTime":2763.678,"endTime":2766.903,"body":"And if you wanna see our"},{"speaker":"Alex Sonkin","startTime":2763.678,"endTime":2766.903,"body":"revolutionary health health insurance"},{"speaker":"Alex Sonkin","startTime":2766.903,"endTime":2769.603,"body":"solution, go to vfo health.com."},{"speaker":"Alex Sonkin","startTime":2769.873,"endTime":2771.493,"body":"It's a very unique opportunity."},{"speaker":"Alex Sonkin","startTime":2771.493,"endTime":2776.533,"body":"We've opened up our private captive"},{"speaker":"Alex Sonkin","startTime":2771.493,"endTime":2776.533,"body":"pool to our members and their"},{"speaker":"Alex Sonkin","startTime":2776.533,"endTime":2780.673,"body":"select clients, and we're really"},{"speaker":"Alex Sonkin","startTime":2776.533,"endTime":2780.673,"body":"revolutionary health insurance"},{"speaker":"Alex Sonkin","startTime":2780.673,"endTime":2783.163,"body":"using the solution that we found."},{"speaker":"Alex Sonkin","startTime":2783.393,"endTime":2787.803,"body":"That has been adopted by Amazon,"},{"speaker":"Alex Sonkin","startTime":2783.393,"endTime":2787.803,"body":"Keller Williams, FedEx, grant"},{"speaker":"Alex Sonkin","startTime":2787.803,"endTime":2791.163,"body":"Cardone, and his a hundred of his"},{"speaker":"Alex Sonkin","startTime":2787.803,"endTime":2791.163,"body":"companies that he invested in."},{"speaker":"Alex Sonkin","startTime":2791.553,"endTime":2794.283,"body":"And then Clifton Larson now and"},{"speaker":"Alex Sonkin","startTime":2791.553,"endTime":2794.283,"body":"one of the largest CPA firms in the"},{"speaker":"Alex Sonkin","startTime":2794.288,"endTime":2797.913,"body":"country has been offering this to"},{"speaker":"Alex Sonkin","startTime":2794.288,"endTime":2797.913,"body":"their best clients for over a decade."},{"speaker":"Alex Sonkin","startTime":2797.913,"endTime":2799.893,"body":"So we've been working with this group."},{"speaker":"Alex Sonkin","startTime":2799.893,"endTime":2801.903,"body":"We're really proud of this solution."},{"speaker":"Alex Sonkin","startTime":2802.323,"endTime":2805.053,"body":"It allows for health"},{"speaker":"Alex Sonkin","startTime":2802.323,"endTime":2805.053,"body":"insurance participants."},{"speaker":"Alex Sonkin","startTime":2805.873,"endTime":2809.723,"body":"If they don't use up their claims if"},{"speaker":"Alex Sonkin","startTime":2805.873,"endTime":2809.723,"body":"they don't use up their premiums with"},{"speaker":"Alex Sonkin","startTime":2809.723,"endTime":2813.083,"body":"their claims, they're gonna get a"},{"speaker":"Alex Sonkin","startTime":2809.723,"endTime":2813.083,"body":"return of premium, which traditional"},{"speaker":"Alex Sonkin","startTime":2813.083,"endTime":2814.883,"body":"insurance just does not offer."},{"speaker":"Alex Sonkin","startTime":2814.888,"endTime":2818.483,"body":"So there's actually a benefit to being"},{"speaker":"Alex Sonkin","startTime":2814.888,"endTime":2818.483,"body":"healthy, having healthy employees."},{"speaker":"Alex Sonkin","startTime":2818.483,"endTime":2820.793,"body":"So vfo health.com, we're"},{"speaker":"Alex Sonkin","startTime":2818.483,"endTime":2820.793,"body":"really proud of that."},{"speaker":"Alex Sonkin","startTime":2821.093,"endTime":2824.773,"body":"We've offered that is now available"},{"speaker":"Alex Sonkin","startTime":2821.093,"endTime":2824.773,"body":"to all of our members, CPA firms,"},{"speaker":"Alex Sonkin","startTime":2825.043,"endTime":2827.893,"body":"and they're able to make that"},{"speaker":"Alex Sonkin","startTime":2825.043,"endTime":2827.893,"body":"available to their clients as well."},{"speaker":"Average Joe Finances","startTime":2828.808,"endTime":2829.258,"body":"Awesome."},{"speaker":"Average Joe Finances","startTime":2829.258,"endTime":2830.698,"body":"Thank you so much for sharing that."},{"speaker":"Average Joe Finances","startTime":2830.918,"endTime":2834.368,"body":"I'll make sure all those links are"},{"speaker":"Average Joe Finances","startTime":2830.918,"endTime":2834.368,"body":"in the show notes for our listeners."},{"speaker":"Average Joe Finances","startTime":2834.638,"endTime":2838.568,"body":"And hey, real quick too for my"},{"speaker":"Average Joe Finances","startTime":2834.638,"endTime":2838.568,"body":"listeners, if you are listening and"},{"speaker":"Average Joe Finances","startTime":2838.568,"endTime":2841.898,"body":"you want to go visit those sites,"},{"speaker":"Average Joe Finances","startTime":2838.568,"endTime":2841.898,"body":"you can copy and paste or click away."},{"speaker":"Average Joe Finances","startTime":2841.898,"endTime":2844.058,"body":"Just please don't do it if"},{"speaker":"Average Joe Finances","startTime":2841.898,"endTime":2844.058,"body":"you're driving right now."},{"speaker":"Average Joe Finances","startTime":2844.398,"endTime":2847.823,"body":"But hey Alex, again, I wanna thank"},{"speaker":"Average Joe Finances","startTime":2844.398,"endTime":2847.823,"body":"you so much for taking the time"},{"speaker":"Average Joe Finances","startTime":2847.823,"endTime":2852.143,"body":"to, to join me today and share and"},{"speaker":"Average Joe Finances","startTime":2847.823,"endTime":2852.143,"body":"impart your knowledge on with us."},{"speaker":"Average Joe Finances","startTime":2852.303,"endTime":2855.058,"body":"You've dropped so many"},{"speaker":"Average Joe Finances","startTime":2852.303,"endTime":2855.058,"body":"golden nuggets and just."},{"speaker":"Average Joe Finances","startTime":2855.113,"endTime":2860.148,"body":"So much value that you added to me and"},{"speaker":"Average Joe Finances","startTime":2855.113,"endTime":2860.148,"body":"to my listeners and I again, want to"},{"speaker":"Average Joe Finances","startTime":2860.148,"endTime":2861.638,"body":"thank you so much for joining me today."},{"speaker":"Alex Sonkin","startTime":2862.303,"endTime":2865.308,"body":"Hey, Mike is a great chatting"},{"speaker":"Alex Sonkin","startTime":2862.303,"endTime":2865.308,"body":"with you, great connecting with you."},{"speaker":"Alex Sonkin","startTime":2865.308,"endTime":2866.958,"body":"And thank you so much for having me."},{"speaker":"Alex Sonkin","startTime":2866.958,"endTime":2867.768,"body":"I really appreciate it."},{"speaker":"Average Joe Finances","startTime":2868.038,"endTime":2868.878,"body":"Yeah, absolutely."},{"speaker":"Average Joe Finances","startTime":2868.878,"endTime":2872.988,"body":"And hey, I also wanna say thank you"},{"speaker":"Average Joe Finances","startTime":2868.878,"endTime":2872.988,"body":"to all my listeners for joining me"},{"speaker":"Average Joe Finances","startTime":2873.228,"endTime":2877.698,"body":"and our special guest, Alex Sonkin,"},{"speaker":"Average Joe Finances","startTime":2873.228,"endTime":2877.698,"body":"on the Average Joe Finances Podcast."},{"speaker":"Average Joe Finances","startTime":2877.968,"endTime":2880.488,"body":"Go leave us a five star review"},{"speaker":"Average Joe Finances","startTime":2877.968,"endTime":2880.488,"body":"and tell us what you liked"},{"speaker":"Average Joe Finances","startTime":2880.488,"endTime":2883.098,"body":"about today's episode with Alex."},{"speaker":"Average Joe Finances","startTime":2883.398,"endTime":2886.038,"body":"Aloha from Hawaii and have"},{"speaker":"Average Joe Finances","startTime":2883.398,"endTime":2886.038,"body":"a great rest of your day."}]}