{"version":"1.0.0","segments":[{"speaker":"Average Joe Finances","startTime":0.37,"endTime":0.609,"body":"All right."},{"speaker":"Average Joe Finances","startTime":0.609,"endTime":1.599,"body":"Hey, how's it going everybody?"},{"speaker":"Average Joe Finances","startTime":1.599,"endTime":3.52,"body":"So today's guest is Sarah St."},{"speaker":"Average Joe Finances","startTime":3.52,"endTime":7.899,"body":"John and Sarah is an"},{"speaker":"Average Joe Finances","startTime":3.52,"endTime":7.899,"body":"entrepreneur, podcaster, online"},{"speaker":"Average Joe Finances","startTime":7.899,"endTime":9.64,"body":"course, creator and author."},{"speaker":"Average Joe Finances","startTime":10.18,"endTime":13.329,"body":"She has created several startups"},{"speaker":"Average Joe Finances","startTime":10.18,"endTime":13.329,"body":"throughout her entrepreneurial"},{"speaker":"Average Joe Finances","startTime":13.329,"endTime":15.879,"body":"career of over a decade."},{"speaker":"Average Joe Finances","startTime":16.18,"endTime":20.339,"body":"She currently owns a podcast production"},{"speaker":"Average Joe Finances","startTime":16.18,"endTime":20.339,"body":"agency called podseam, and she's also"},{"speaker":"Average Joe Finances","startTime":20.339,"endTime":25.119,"body":"the podcast host of frugalpreneur,"},{"speaker":"Average Joe Finances","startTime":20.339,"endTime":25.119,"body":"building a business on a bootstrapped"},{"speaker":"Average Joe Finances","startTime":25.27,"endTime":29.4,"body":"budget, which aims to show people"},{"speaker":"Average Joe Finances","startTime":25.27,"endTime":29.4,"body":"how to launch and manage an online"},{"speaker":"Average Joe Finances","startTime":29.4,"endTime":33.39,"body":"business on a budget, which is something"},{"speaker":"Average Joe Finances","startTime":29.4,"endTime":33.39,"body":"I'm really excited to talk about."},{"speaker":"Average Joe Finances","startTime":33.39,"endTime":36.48,"body":"So Sarah, thank you so much for coming"},{"speaker":"Average Joe Finances","startTime":33.39,"endTime":36.48,"body":"on the show and joining us today."},{"speaker":"Sarah St. John","startTime":37.19,"endTime":38.31,"body":"Thanks"},{"speaker":"Sarah St. John","startTime":37.19,"endTime":38.31,"body":"so much for having me."},{"speaker":"Sarah St. John","startTime":38.31,"endTime":39.179,"body":"I appreciate it."},{"speaker":"Average Joe Finances","startTime":39.75,"endTime":40.454,"body":"Yeah, absolutely."},{"speaker":"Average Joe Finances","startTime":40.454,"endTime":44.516,"body":"This is the way I like to start every"},{"speaker":"Average Joe Finances","startTime":40.454,"endTime":44.516,"body":"show off with this first question, because"},{"speaker":"Average Joe Finances","startTime":44.516,"endTime":48.604,"body":"I hit like a little bit of wave tops of"},{"speaker":"Average Joe Finances","startTime":44.516,"endTime":48.604,"body":"who you are and what you're all about."},{"speaker":"Average Joe Finances","startTime":48.604,"endTime":52.144,"body":"So if you could share a little bit"},{"speaker":"Average Joe Finances","startTime":48.604,"endTime":52.144,"body":"more about yourself, share your story,"},{"speaker":"Average Joe Finances","startTime":52.144,"endTime":53.464,"body":"like how did all of this get started?"},{"speaker":"Sarah St. John","startTime":54.464,"endTime":54.734,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":54.734,"endTime":58.184,"body":"So my entrepreneurial"},{"speaker":"Sarah St. John","startTime":54.734,"endTime":58.184,"body":"journey started in 2008."},{"speaker":"Sarah St. John","startTime":58.274,"endTime":60.575,"body":"I had six different jobs that year."},{"speaker":"Sarah St. John","startTime":60.579,"endTime":64.539,"body":"Not at the same time, but throughout"},{"speaker":"Sarah St. John","startTime":60.579,"endTime":64.539,"body":"the course of the year and realized"},{"speaker":"Sarah St. John","startTime":64.569,"endTime":68.869,"body":"that I needed to work for myself"},{"speaker":"Sarah St. John","startTime":64.569,"endTime":68.869,"body":"or build something for myself."},{"speaker":"Sarah St. John","startTime":68.899,"endTime":72.199,"body":"And so the first thing I"},{"speaker":"Sarah St. John","startTime":68.899,"endTime":72.199,"body":"started a photography business."},{"speaker":"Sarah St. John","startTime":72.269,"endTime":76.049,"body":"But I realized I was doing mainly"},{"speaker":"Sarah St. John","startTime":72.269,"endTime":76.049,"body":"weddings and portraits, but I realized"},{"speaker":"Sarah St. John","startTime":76.049,"endTime":80.481,"body":"that while I liked taking photos of,"},{"speaker":"Sarah St. John","startTime":76.049,"endTime":80.481,"body":"animals, landscapes, architecture, I"},{"speaker":"Sarah St. John","startTime":80.481,"endTime":84.201,"body":"didn't like taking photos of people,"},{"speaker":"Sarah St. John","startTime":80.481,"endTime":84.201,"body":"but that's where the money is, at"},{"speaker":"Sarah St. John","startTime":84.201,"endTime":85.311,"body":"least when you're starting out."},{"speaker":"Sarah St. John","startTime":85.311,"endTime":91.879,"body":"And but the bigger issue was actually"},{"speaker":"Sarah St. John","startTime":85.311,"endTime":91.879,"body":"just the expense to maintain equipment"},{"speaker":"Sarah St. John","startTime":91.879,"endTime":93.319,"body":"and software and lighting and all that."},{"speaker":"Sarah St. John","startTime":93.649,"endTime":98.209,"body":"So I decided to switch over to"},{"speaker":"Sarah St. John","startTime":93.649,"endTime":98.209,"body":"an online business model, but I"},{"speaker":"Sarah St. John","startTime":98.209,"endTime":99.889,"body":"wasn't sure what I wanted to do."},{"speaker":"Sarah St. John","startTime":100.889,"endTime":106.169,"body":"So I tried several different things"},{"speaker":"Sarah St. John","startTime":100.889,"endTime":106.169,"body":"like drop shipping, blogging, affiliate"},{"speaker":"Sarah St. John","startTime":106.169,"endTime":108.569,"body":"marketing, and all these different things."},{"speaker":"Sarah St. John","startTime":108.569,"endTime":112.439,"body":"And it was in that process that"},{"speaker":"Sarah St. John","startTime":108.569,"endTime":112.439,"body":"I discovered all these free or"},{"speaker":"Sarah St. John","startTime":112.469,"endTime":116.819,"body":"affordable tools and resources and"},{"speaker":"Sarah St. John","startTime":112.469,"endTime":116.819,"body":"software that people could use to"},{"speaker":"Sarah St. John","startTime":116.819,"endTime":118.739,"body":"help run a business on a budget."},{"speaker":"Sarah St. John","startTime":118.739,"endTime":126.269,"body":"And so I got the idea to write a book"},{"speaker":"Sarah St. John","startTime":118.739,"endTime":126.269,"body":"called Frugalpreneur to go over like"},{"speaker":"Sarah St. John","startTime":126.269,"endTime":130.049,"body":"the different types of online business"},{"speaker":"Sarah St. John","startTime":126.269,"endTime":130.049,"body":"models and how to run them on a budget."},{"speaker":"Sarah St. John","startTime":130.469,"endTime":132.929,"body":"But it was during that"},{"speaker":"Sarah St. John","startTime":130.469,"endTime":132.929,"body":"process that I got the idea."},{"speaker":"Sarah St. John","startTime":132.934,"endTime":137.284,"body":"I should probably start a podcast"},{"speaker":"Sarah St. John","startTime":132.934,"endTime":137.284,"body":"to coincide with the book just"},{"speaker":"Sarah St. John","startTime":137.374,"endTime":139.074,"body":"as an extra marketing avenue."},{"speaker":"Sarah St. John","startTime":139.879,"endTime":143.465,"body":"It was only going to be 10 episodes"},{"speaker":"Sarah St. John","startTime":139.879,"endTime":143.465,"body":"or something like that interviewing"},{"speaker":"Sarah St. John","startTime":144.365,"endTime":148.205,"body":"some of the people that were either"},{"speaker":"Sarah St. John","startTime":144.365,"endTime":148.205,"body":"the CEOs or someone within the company"},{"speaker":"Sarah St. John","startTime":148.205,"endTime":152.075,"body":"of some of the software programs that"},{"speaker":"Sarah St. John","startTime":148.205,"endTime":152.075,"body":"I recommended throughout the book."},{"speaker":"Sarah St. John","startTime":152.087,"endTime":156.259,"body":"The podcast was getting more leverage"},{"speaker":"Sarah St. John","startTime":152.087,"endTime":156.259,"body":"and traction than the book did."},{"speaker":"Sarah St. John","startTime":156.259,"endTime":159.409,"body":"So I just, and I love the"},{"speaker":"Sarah St. John","startTime":156.259,"endTime":159.409,"body":"relationships and connections"},{"speaker":"Sarah St. John","startTime":159.409,"endTime":160.669,"body":"and networking and all that."},{"speaker":"Sarah St. John","startTime":160.737,"endTime":162.18,"body":"So I kept the podcast up."},{"speaker":"Sarah St. John","startTime":162.18,"endTime":166.6,"body":"I'm almost at a hundred episodes"},{"speaker":"Sarah St. John","startTime":162.18,"endTime":166.6,"body":"now, a couple of years later."},{"speaker":"Sarah St. John","startTime":167.26,"endTime":171.866,"body":"And and I ha and then I released"},{"speaker":"Sarah St. John","startTime":167.26,"endTime":171.866,"body":"a couple other books and, but"},{"speaker":"Sarah St. John","startTime":171.866,"endTime":174.064,"body":"I'm all in on podcasting now."},{"speaker":"Sarah St. John","startTime":174.162,"endTime":182.392,"body":"That's my main focus now is my podcast,"},{"speaker":"Sarah St. John","startTime":174.162,"endTime":182.392,"body":"but then also a podcast production agency."},{"speaker":"Sarah St. John","startTime":182.392,"endTime":186.756,"body":"And I am working on a course,"},{"speaker":"Sarah St. John","startTime":182.392,"endTime":186.756,"body":"which I've put on the back burner"},{"speaker":"Sarah St. John","startTime":186.876,"endTime":189.936,"body":"for right now, while I'm launching"},{"speaker":"Sarah St. John","startTime":186.876,"endTime":189.936,"body":"the agency and things like that."},{"speaker":"Sarah St. John","startTime":190.296,"endTime":193.019,"body":"But yeah, so I'm all in on"},{"speaker":"Sarah St. John","startTime":190.296,"endTime":193.019,"body":"podcasting, but it took over a"},{"speaker":"Sarah St. John","startTime":193.019,"endTime":198.329,"body":"decade of trying this, that, and the"},{"speaker":"Sarah St. John","startTime":193.019,"endTime":198.329,"body":"other thing to get to that point."},{"speaker":"Average Joe Finances","startTime":198.846,"endTime":200.817,"body":"Awesome one"},{"speaker":"Average Joe Finances","startTime":198.846,"endTime":200.817,"body":"of the reasons why I'm so excited to"},{"speaker":"Average Joe Finances","startTime":200.817,"endTime":204.532,"body":"have you on the show is because I am"},{"speaker":"Average Joe Finances","startTime":200.817,"endTime":204.532,"body":"doing something very similar, right?"},{"speaker":"Average Joe Finances","startTime":204.532,"endTime":208.818,"body":"I feel that spiritually, when you said,"},{"speaker":"Average Joe Finances","startTime":204.532,"endTime":208.818,"body":"that you're working on launching a course"},{"speaker":"Average Joe Finances","startTime":208.848,"endTime":210.431,"body":"and it's been put on the back burner."},{"speaker":"Average Joe Finances","startTime":210.911,"endTime":211.691,"body":"Oh my goodness."},{"speaker":"Average Joe Finances","startTime":211.732,"endTime":213.382,"body":"I feel that in my soul."},{"speaker":"Average Joe Finances","startTime":213.412,"endTime":213.682,"body":"Okay."},{"speaker":"Average Joe Finances","startTime":213.682,"endTime":217.942,"body":"Because I'm doing the same thing and"},{"speaker":"Average Joe Finances","startTime":213.682,"endTime":217.942,"body":"building a course, especially when"},{"speaker":"Average Joe Finances","startTime":217.942,"endTime":220.511,"body":"you're trying to build something"},{"speaker":"Average Joe Finances","startTime":217.942,"endTime":220.511,"body":"that, will be a quality product"},{"speaker":"Average Joe Finances","startTime":220.511,"endTime":222.521,"body":"for people is very time consuming."},{"speaker":"Average Joe Finances","startTime":223.421,"endTime":224.591,"body":"And it takes a lot of care."},{"speaker":"Average Joe Finances","startTime":224.628,"endTime":226.308,"body":"Yes, I feel that a hundred percent."},{"speaker":"Average Joe Finances","startTime":226.308,"endTime":229.818,"body":"So I want to kind of rewind back"},{"speaker":"Average Joe Finances","startTime":226.308,"endTime":229.818,"body":"to how this got started, right?"},{"speaker":"Average Joe Finances","startTime":229.818,"endTime":232.693,"body":"So you're talking about how, this one"},{"speaker":"Average Joe Finances","startTime":229.818,"endTime":232.693,"body":"year you had to, you were working like six"},{"speaker":"Average Joe Finances","startTime":232.693,"endTime":234.353,"body":"different jobs, not all at the same time."},{"speaker":"Average Joe Finances","startTime":234.353,"endTime":239.524,"body":"But then you got into photography and"},{"speaker":"Average Joe Finances","startTime":234.353,"endTime":239.524,"body":"realized that I guess maybe that's where"},{"speaker":"Average Joe Finances","startTime":239.524,"endTime":241.814,"body":"the entrepreneurial bug hit, right?"},{"speaker":"Average Joe Finances","startTime":242.054,"endTime":245.472,"body":"You didn't quite like taking"},{"speaker":"Average Joe Finances","startTime":242.054,"endTime":245.472,"body":"pictures of other people and doing"},{"speaker":"Average Joe Finances","startTime":245.472,"endTime":246.571,"body":"weddings and things like that."},{"speaker":"Average Joe Finances","startTime":246.571,"endTime":249.271,"body":"But like you said, that's where"},{"speaker":"Average Joe Finances","startTime":246.571,"endTime":249.271,"body":"the money's at in that business."},{"speaker":"Average Joe Finances","startTime":249.306,"endTime":253.652,"body":"So looking to change things up a bit,"},{"speaker":"Average Joe Finances","startTime":249.306,"endTime":253.652,"body":"you started looking at doing an online"},{"speaker":"Average Joe Finances","startTime":253.652,"endTime":258.212,"body":"business, which again, another reason why"},{"speaker":"Average Joe Finances","startTime":253.652,"endTime":258.212,"body":"I'm so excited to have you on the show."},{"speaker":"Average Joe Finances","startTime":258.242,"endTime":260.762,"body":"I did the same thing, like"},{"speaker":"Average Joe Finances","startTime":258.242,"endTime":260.762,"body":"looking through different things."},{"speaker":"Average Joe Finances","startTime":261.512,"endTime":263.312,"body":"I tried my hand at affiliate marketing."},{"speaker":"Average Joe Finances","startTime":263.312,"endTime":265.232,"body":"I did the whole Shopify store thing."},{"speaker":"Average Joe Finances","startTime":265.306,"endTime":269.356,"body":"I've even flipped websites before for a"},{"speaker":"Average Joe Finances","startTime":265.306,"endTime":269.356,"body":"profit, which was actually super awesome."},{"speaker":"Average Joe Finances","startTime":269.356,"endTime":272.386,"body":"Like I built a store and then turned"},{"speaker":"Average Joe Finances","startTime":269.356,"endTime":272.386,"body":"around and sold it on a website"},{"speaker":"Average Joe Finances","startTime":272.386,"endTime":276.901,"body":"called flippa.com for a profit,"},{"speaker":"Average Joe Finances","startTime":272.386,"endTime":276.901,"body":"which I was like, oh, this is cool."},{"speaker":"Average Joe Finances","startTime":277.051,"endTime":279.849,"body":"It's almost like flipping a house,"},{"speaker":"Average Joe Finances","startTime":277.051,"endTime":279.849,"body":"but this is digital real estate."},{"speaker":"Average Joe Finances","startTime":279.899,"endTime":283.832,"body":"Not quite the same, but yeah,"},{"speaker":"Average Joe Finances","startTime":279.899,"endTime":283.832,"body":"not as many tax benefits right?"},{"speaker":"Average Joe Finances","startTime":283.932,"endTime":286.482,"body":"Just trying your hand in"},{"speaker":"Average Joe Finances","startTime":283.932,"endTime":286.482,"body":"all these different things."},{"speaker":"Average Joe Finances","startTime":286.482,"endTime":291.604,"body":"So it's, you're like a serial"},{"speaker":"Average Joe Finances","startTime":286.482,"endTime":291.604,"body":"entrepreneur, so that's why it's super"},{"speaker":"Average Joe Finances","startTime":291.704,"endTime":293.844,"body":"good to have this conversation now."},{"speaker":"Average Joe Finances","startTime":293.903,"endTime":296.227,"body":"As I'm sitting here I, like"},{"speaker":"Average Joe Finances","startTime":293.903,"endTime":296.227,"body":"I said, I like to take notes."},{"speaker":"Average Joe Finances","startTime":296.227,"endTime":300.596,"body":"You started the podcast with the idea"},{"speaker":"Average Joe Finances","startTime":296.227,"endTime":300.596,"body":"of only wanting to do about 10 episodes."},{"speaker":"Average Joe Finances","startTime":300.596,"endTime":304.466,"body":"The whole thing was to promote"},{"speaker":"Average Joe Finances","startTime":300.596,"endTime":304.466,"body":"your book and everything, but then"},{"speaker":"Average Joe Finances","startTime":304.466,"endTime":309.146,"body":"the podcast started taking off and"},{"speaker":"Average Joe Finances","startTime":304.466,"endTime":309.146,"body":"now isn't podcasting so much fun?"},{"speaker":"Average Joe Finances","startTime":309.211,"endTime":312.966,"body":"This is one of the things I enjoy so much"},{"speaker":"Average Joe Finances","startTime":309.211,"endTime":312.966,"body":"and then being able to bring someone like"},{"speaker":"Average Joe Finances","startTime":312.966,"endTime":315.074,"body":"you on the show to talk about your story."},{"speaker":"Average Joe Finances","startTime":315.624,"endTime":317.574,"body":"I get to talk to so many awesome people.."},{"speaker":"Average Joe Finances","startTime":317.844,"endTime":320.562,"body":"And it's kind of a little bit of"},{"speaker":"Average Joe Finances","startTime":317.844,"endTime":320.562,"body":"a selfish thing for me, right?"},{"speaker":"Average Joe Finances","startTime":320.562,"endTime":323.472,"body":"Like I said, as I sit here and take"},{"speaker":"Average Joe Finances","startTime":320.562,"endTime":323.472,"body":"these notes, I get, I gained so much"},{"speaker":"Average Joe Finances","startTime":323.472,"endTime":327.432,"body":"knowledge from the people I bring on"},{"speaker":"Average Joe Finances","startTime":323.472,"endTime":327.432,"body":"and just get to pick their brains."},{"speaker":"Average Joe Finances","startTime":327.762,"endTime":331.432,"body":"And, it's just, for me the"},{"speaker":"Average Joe Finances","startTime":327.762,"endTime":331.432,"body":"podcasting aspect of everything"},{"speaker":"Average Joe Finances","startTime":331.432,"endTime":336.772,"body":"has been out of any other side"},{"speaker":"Average Joe Finances","startTime":331.432,"endTime":336.772,"body":"thing that I've done the most fun."},{"speaker":"Average Joe Finances","startTime":337.102,"endTime":341.304,"body":"And I guess the most to me"},{"speaker":"Average Joe Finances","startTime":337.102,"endTime":341.304,"body":"specifically, like gratifying that"},{"speaker":"Average Joe Finances","startTime":341.304,"endTime":345.864,"body":"I feel like I'm making an impact and"},{"speaker":"Average Joe Finances","startTime":341.304,"endTime":345.864,"body":"it looks like you too, with doing"},{"speaker":"Average Joe Finances","startTime":345.864,"endTime":349.014,"body":"your podcast and everything, you're"},{"speaker":"Average Joe Finances","startTime":345.864,"endTime":349.014,"body":"making an impact because of the"},{"speaker":"Average Joe Finances","startTime":349.014,"endTime":350.634,"body":"responses that you're getting right?"},{"speaker":"Average Joe Finances","startTime":351.294,"endTime":355.854,"body":"And being able to put a show out there"},{"speaker":"Average Joe Finances","startTime":351.294,"endTime":355.854,"body":"that's going to help other people is just"},{"speaker":"Average Joe Finances","startTime":355.854,"endTime":357.849,"body":"one of the best feelings in the world."},{"speaker":"Average Joe Finances","startTime":357.899,"endTime":359.263,"body":"I want to talk about that."},{"speaker":"Average Joe Finances","startTime":359.313,"endTime":362.763,"body":"You said you've been"},{"speaker":"Average Joe Finances","startTime":359.313,"endTime":362.763,"body":"podcasting for how long now?"},{"speaker":"Average Joe Finances","startTime":362.793,"endTime":363.753,"body":"How long have you been doing that?"},{"speaker":"Sarah St. John","startTime":364.753,"endTime":366.283,"body":"A couple years."},{"speaker":"Sarah St. John","startTime":366.3,"endTime":367.68,"body":"A little over a couple of years."},{"speaker":"Average Joe Finances","startTime":368.37,"endTime":368.76,"body":"Okay."},{"speaker":"Average Joe Finances","startTime":368.97,"endTime":370.819,"body":"So what do you enjoy the most?"},{"speaker":"Average Joe Finances","startTime":371.089,"endTime":373.928,"body":"I hope I didn't steal any of your"},{"speaker":"Average Joe Finances","startTime":371.089,"endTime":373.928,"body":"thunder there with talking about what"},{"speaker":"Average Joe Finances","startTime":373.928,"endTime":377.957,"body":"I love about podcasts, but what do you"},{"speaker":"Average Joe Finances","startTime":373.928,"endTime":377.957,"body":"enjoy the most about hosting a podcast?"},{"speaker":"Sarah St. John","startTime":378.957,"endTime":382.827,"body":"Yeah, I would say"},{"speaker":"Sarah St. John","startTime":378.957,"endTime":382.827,"body":"definitely the connections in networking."},{"speaker":"Sarah St. John","startTime":382.827,"endTime":387.493,"body":"So like you said, almost the selfish"},{"speaker":"Sarah St. John","startTime":382.827,"endTime":387.493,"body":"aspect of getting to know people"},{"speaker":"Sarah St. John","startTime":387.493,"endTime":390.887,"body":"and you never know might know"},{"speaker":"Sarah St. John","startTime":387.493,"endTime":390.887,"body":"so-and-so and then it almost is"},{"speaker":"Sarah St. John","startTime":390.944,"endTime":393.798,"body":"a snowball you of meeting people."},{"speaker":"Sarah St. John","startTime":393.902,"endTime":395.852,"body":"Like I was on one person show."},{"speaker":"Sarah St. John","startTime":396.852,"endTime":400.392,"body":"Who happened to know Mike Michalowicz,"},{"speaker":"Sarah St. John","startTime":396.852,"endTime":400.392,"body":"which I don't know if you're"},{"speaker":"Sarah St. John","startTime":400.392,"endTime":403.032,"body":"familiar with him, but he has a"},{"speaker":"Sarah St. John","startTime":400.392,"endTime":403.032,"body":"bunch of entrepreneurial books."},{"speaker":"Sarah St. John","startTime":403.302,"endTime":403.812,"body":"Oh yes."},{"speaker":"Sarah St. John","startTime":404.382,"endTime":404.712,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":404.742,"endTime":405.462,"body":"Like profit first."},{"speaker":"Sarah St. John","startTime":405.462,"endTime":408.672,"body":"So I actually recently, I got"},{"speaker":"Sarah St. John","startTime":405.462,"endTime":408.672,"body":"the introduction and I got Mike"},{"speaker":"Sarah St. John","startTime":408.672,"endTime":409.692,"body":"Michalowicz what's on my show."},{"speaker":"Sarah St. John","startTime":409.692,"endTime":410.232,"body":"That episode."},{"speaker":"Sarah St. John","startTime":411.152,"endTime":413.132,"body":"It came out like a week or something ago."},{"speaker":"Sarah St. John","startTime":414.092,"endTime":418.768,"body":"And, just so things like that that"},{"speaker":"Sarah St. John","startTime":414.092,"endTime":418.768,"body":"you don't, plan on, they just happen."},{"speaker":"Sarah St. John","startTime":418.768,"endTime":425.514,"body":"But from the other side and probably"},{"speaker":"Sarah St. John","startTime":418.768,"endTime":425.514,"body":"more so important is just the"},{"speaker":"Sarah St. John","startTime":425.514,"endTime":430.134,"body":"impact, like you said, that it's"},{"speaker":"Sarah St. John","startTime":425.514,"endTime":430.134,"body":"making, cause like when you put out"},{"speaker":"Sarah St. John","startTime":430.134,"endTime":431.376,"body":"a podcast, you don't really know."},{"speaker":"Sarah St. John","startTime":431.406,"endTime":435.126,"body":"You can go and check your analytics and"},{"speaker":"Sarah St. John","startTime":431.406,"endTime":435.126,"body":"see how many downloads, but you don't know"},{"speaker":"Sarah St. John","startTime":435.211,"endTime":437.3,"body":"how many people is that and all of this."},{"speaker":"Sarah St. John","startTime":437.33,"endTime":442.348,"body":"And but then when you get like LinkedIn"},{"speaker":"Sarah St. John","startTime":437.33,"endTime":442.348,"body":"messages or Instagram messages or whatever"},{"speaker":"Sarah St. John","startTime":442.439,"endTime":446.403,"body":"And then people say, oh, I listened to"},{"speaker":"Sarah St. John","startTime":442.439,"endTime":446.403,"body":"this episode and, and they tell you like"},{"speaker":"Sarah St. John","startTime":446.553,"endTime":452.313,"body":"maybe what they learned from it or what"},{"speaker":"Sarah St. John","startTime":446.553,"endTime":452.313,"body":"they, I know a lot of people appreciate"},{"speaker":"Sarah St. John","startTime":452.313,"endTime":456.781,"body":"like the different like software that I"},{"speaker":"Sarah St. John","startTime":452.313,"endTime":456.781,"body":"recommend and stuff and things like that."},{"speaker":"Sarah St. John","startTime":456.781,"endTime":461.042,"body":"So yeah, I would say just the impact,"},{"speaker":"Sarah St. John","startTime":456.781,"endTime":461.042,"body":"that's the most important because I"},{"speaker":"Sarah St. John","startTime":461.042,"endTime":465.001,"body":"believe that when the whole point or"},{"speaker":"Sarah St. John","startTime":461.042,"endTime":465.001,"body":"goal of the show is to, I think so many"},{"speaker":"Sarah St. John","startTime":465.001,"endTime":470.588,"body":"people assume that launching a business"},{"speaker":"Sarah St. John","startTime":465.001,"endTime":470.588,"body":"is expensive and it can be, especially"},{"speaker":"Sarah St. John","startTime":470.588,"endTime":475.023,"body":"if it's not online and it's like a brick"},{"speaker":"Sarah St. John","startTime":470.588,"endTime":475.023,"body":"and mortar or retail type of business."},{"speaker":"Sarah St. John","startTime":475.091,"endTime":478.684,"body":"But an online business is so affordable."},{"speaker":"Sarah St. John","startTime":478.774,"endTime":483.583,"body":"And I feel like even if someone has a"},{"speaker":"Sarah St. John","startTime":478.774,"endTime":483.583,"body":"stable job, if they have any kind of"},{"speaker":"Sarah St. John","startTime":483.613,"endTime":489.795,"body":"entrepreneurial bug in them, That it's"},{"speaker":"Sarah St. John","startTime":483.613,"endTime":489.795,"body":"wise to at least have a side hustle and"},{"speaker":"Sarah St. John","startTime":489.975,"endTime":493.361,"body":"to build it up because you never know,"},{"speaker":"Sarah St. John","startTime":489.975,"endTime":493.361,"body":"like 20 20 showed us people could lose"},{"speaker":"Sarah St. John","startTime":493.361,"endTime":496.878,"body":"their jobs overnight or what have you."},{"speaker":"Sarah St. John","startTime":496.878,"endTime":501.494,"body":"And so just to have a backup plan even if"},{"speaker":"Sarah St. John","startTime":496.878,"endTime":501.494,"body":"they're not planning on, quitting their"},{"speaker":"Sarah St. John","startTime":501.494,"endTime":505.578,"body":"job and having their own business, at"},{"speaker":"Sarah St. John","startTime":501.494,"endTime":505.578,"body":"least that at least they can have extra"},{"speaker":"Sarah St. John","startTime":505.578,"endTime":509.545,"body":"income while they have their own job,"},{"speaker":"Sarah St. John","startTime":505.578,"endTime":509.545,"body":"but then, if something happens to that"},{"speaker":"Sarah St. John","startTime":509.545,"endTime":514.369,"body":"job or if they decided they like having"},{"speaker":"Sarah St. John","startTime":509.545,"endTime":514.369,"body":"a business more than their job, so I"},{"speaker":"Sarah St. John","startTime":514.369,"endTime":518.643,"body":"think, just being able to show people"},{"speaker":"Sarah St. John","startTime":514.369,"endTime":518.643,"body":"the different types of options and how"},{"speaker":"Sarah St. John","startTime":518.643,"endTime":523.575,"body":"to do it affordably is where I think"},{"speaker":"Sarah St. John","startTime":518.643,"endTime":523.575,"body":"the biggest impact from the podcast."},{"speaker":"Average Joe Finances","startTime":523.722,"endTime":524.822,"body":"Yeah, absolutely."},{"speaker":"Average Joe Finances","startTime":524.851,"endTime":527.941,"body":"You're allowing them, or you're"},{"speaker":"Average Joe Finances","startTime":524.851,"endTime":527.941,"body":"giving them the necessary tools."},{"speaker":"Average Joe Finances","startTime":528.746,"endTime":531.372,"body":"To be able to start their"},{"speaker":"Average Joe Finances","startTime":528.746,"endTime":531.372,"body":"own, side business or side"},{"speaker":"Average Joe Finances","startTime":531.372,"endTime":532.422,"body":"hustle something that you see."},{"speaker":"Average Joe Finances","startTime":533.422,"endTime":536.666,"body":"And I think that's super important,"},{"speaker":"Average Joe Finances","startTime":533.422,"endTime":536.666,"body":"with what 2020 showed us with this"},{"speaker":"Average Joe Finances","startTime":536.666,"endTime":542.253,"body":"pandemic how quickly you can lose your"},{"speaker":"Average Joe Finances","startTime":536.666,"endTime":542.253,"body":"job or how quickly you can be replaced."},{"speaker":"Average Joe Finances","startTime":542.623,"endTime":546.427,"body":"I think it's super important that,"},{"speaker":"Average Joe Finances","startTime":542.623,"endTime":546.427,"body":"sure you take your money and you you"},{"speaker":"Average Joe Finances","startTime":546.427,"endTime":548.387,"body":"invest it right towards your retirement."},{"speaker":"Average Joe Finances","startTime":548.409,"endTime":551.559,"body":"That's one of the things we talk about on"},{"speaker":"Average Joe Finances","startTime":548.409,"endTime":551.559,"body":"the show as well, but if you're looking"},{"speaker":"Average Joe Finances","startTime":551.559,"endTime":557.556,"body":"to, start another business or start a side"},{"speaker":"Average Joe Finances","startTime":551.559,"endTime":557.556,"body":"hustle, I think it's also good to take"},{"speaker":"Average Joe Finances","startTime":557.556,"endTime":561.517,"body":"some of your money from your main hustle"},{"speaker":"Average Joe Finances","startTime":557.556,"endTime":561.517,"body":"from your nine to five, your main job,"},{"speaker":"Average Joe Finances","startTime":561.787,"endTime":563.587,"body":"and invest that into your side hustle."},{"speaker":"Average Joe Finances","startTime":563.857,"endTime":564.167,"body":"Right."},{"speaker":"Average Joe Finances","startTime":564.167,"endTime":567.368,"body":"And it can be little things like"},{"speaker":"Average Joe Finances","startTime":564.167,"endTime":567.368,"body":"starting a podcast, you need to go buy a"},{"speaker":"Average Joe Finances","startTime":567.368,"endTime":571.949,"body":"microphone, maybe a camera maybe a piece"},{"speaker":"Average Joe Finances","startTime":567.368,"endTime":571.949,"body":"of software, maybe, you could even start"},{"speaker":"Average Joe Finances","startTime":571.949,"endTime":576.066,"body":"off with all that stuff, but then, it's,"},{"speaker":"Average Joe Finances","startTime":571.949,"endTime":576.066,"body":"it might not sound the greatest and you"},{"speaker":"Average Joe Finances","startTime":576.066,"endTime":578.103,"body":"might not get the, a bunch of listeners."},{"speaker":"Average Joe Finances","startTime":578.183,"endTime":580.599,"body":"when I started my podcast,"},{"speaker":"Average Joe Finances","startTime":578.183,"endTime":580.599,"body":"I started on a free hosting"},{"speaker":"Average Joe Finances","startTime":580.599,"endTime":582.219,"body":"software, a free hosting site."},{"speaker":"Average Joe Finances","startTime":582.469,"endTime":583.299,"body":"I was on anchor."},{"speaker":"Average Joe Finances","startTime":583.729,"endTime":586.569,"body":"I recently switched to a paid"},{"speaker":"Average Joe Finances","startTime":583.729,"endTime":586.569,"body":"one I'm on Buzzsprout now."},{"speaker":"Average Joe Finances","startTime":586.569,"endTime":589.07,"body":"And just because I liked the analytics"},{"speaker":"Average Joe Finances","startTime":586.569,"endTime":589.07,"body":"better and I liked some of the"},{"speaker":"Average Joe Finances","startTime":589.07,"endTime":593.93,"body":"options and I can actually narrow"},{"speaker":"Average Joe Finances","startTime":589.07,"endTime":593.93,"body":"down now where my listeners are."},{"speaker":"Average Joe Finances","startTime":593.948,"endTime":597.487,"body":"I could see what cities I'm getting the"},{"speaker":"Average Joe Finances","startTime":593.948,"endTime":597.487,"body":"most listens from and things like that."},{"speaker":"Average Joe Finances","startTime":597.787,"endTime":600.397,"body":"Where on anchor, I was only"},{"speaker":"Average Joe Finances","startTime":597.787,"endTime":600.397,"body":"able to see like what countries"},{"speaker":"Average Joe Finances","startTime":600.457,"endTime":602.137,"body":"I was getting lessons from."},{"speaker":"Average Joe Finances","startTime":602.617,"endTime":605.139,"body":"And I used to be really"},{"speaker":"Average Joe Finances","startTime":602.617,"endTime":605.139,"body":"big on the numbers."},{"speaker":"Average Joe Finances","startTime":605.139,"endTime":608.231,"body":"And I think you made it pretty apparent"},{"speaker":"Average Joe Finances","startTime":605.139,"endTime":608.231,"body":"too, that a lot of times, those"},{"speaker":"Average Joe Finances","startTime":608.231,"endTime":609.551,"body":"numbers really don't matter because."},{"speaker":"Average Joe Finances","startTime":610.551,"endTime":613.873,"body":"You don't know how many of those did"},{"speaker":"Average Joe Finances","startTime":610.551,"endTime":613.873,"body":"somebody listen to your entire episode"},{"speaker":"Average Joe Finances","startTime":613.873,"endTime":617.293,"body":"or if you really dig deeper into your"},{"speaker":"Average Joe Finances","startTime":613.873,"endTime":617.293,"body":"analytics, how many people just listen for"},{"speaker":"Average Joe Finances","startTime":617.31,"endTime":618.96,"body":"five to 10 minutes and then turn it off?"},{"speaker":"Average Joe Finances","startTime":619.056,"endTime":620.894,"body":"Or they started listening"},{"speaker":"Average Joe Finances","startTime":619.056,"endTime":620.894,"body":"on their commute, but they"},{"speaker":"Average Joe Finances","startTime":620.894,"endTime":621.914,"body":"never finished the episode."},{"speaker":"Average Joe Finances","startTime":621.914,"endTime":622.184,"body":"Right."},{"speaker":"Average Joe Finances","startTime":622.424,"endTime":623.264,"body":"So you never know."},{"speaker":"Average Joe Finances","startTime":623.401,"endTime":628.571,"body":"But when you get those messages on, you"},{"speaker":"Average Joe Finances","startTime":623.401,"endTime":628.571,"body":"get those DMS on Instagram or Facebook"},{"speaker":"Average Joe Finances","startTime":628.571,"endTime":633.221,"body":"or LinkedIn and all these different"},{"speaker":"Average Joe Finances","startTime":628.571,"endTime":633.221,"body":"areas of somebody saying, Hey, I listened"},{"speaker":"Average Joe Finances","startTime":633.221,"endTime":634.631,"body":"to this and I thought it was great."},{"speaker":"Average Joe Finances","startTime":634.931,"endTime":637.481,"body":"Or, Hey, I listened to this"},{"speaker":"Average Joe Finances","startTime":634.931,"endTime":637.481,"body":"and it changed my life."},{"speaker":"Average Joe Finances","startTime":637.511,"endTime":639.194,"body":"I've ha I've gotten messages like that."},{"speaker":"Average Joe Finances","startTime":639.194,"endTime":640.784,"body":"And it's just amazing."},{"speaker":"Average Joe Finances","startTime":640.784,"endTime":641.663,"body":"And I'm like, oh my goodness."},{"speaker":"Average Joe Finances","startTime":641.666,"endTime":644.066,"body":"Thankful number one, thank"},{"speaker":"Average Joe Finances","startTime":641.666,"endTime":644.066,"body":"you so much for listening."},{"speaker":"Average Joe Finances","startTime":644.306,"endTime":644.816,"body":"Number two."},{"speaker":"Average Joe Finances","startTime":644.816,"endTime":646.991,"body":"I'm glad it made an impact in your life."},{"speaker":"Average Joe Finances","startTime":647.321,"endTime":647.621,"body":"Right?"},{"speaker":"Average Joe Finances","startTime":647.621,"endTime":649.871,"body":"So I think that is huge."},{"speaker":"Average Joe Finances","startTime":649.929,"endTime":653.964,"body":"So you pointing that out is just"},{"speaker":"Average Joe Finances","startTime":649.929,"endTime":653.964,"body":"validating, some of the things"},{"speaker":"Average Joe Finances","startTime":653.964,"endTime":656.991,"body":"I've talked about in the past when"},{"speaker":"Average Joe Finances","startTime":653.964,"endTime":656.991,"body":"it comes to, starting a podcast"},{"speaker":"Average Joe Finances","startTime":656.991,"endTime":658.131,"body":"and doing things like this."},{"speaker":"Average Joe Finances","startTime":658.132,"endTime":659.032,"body":"So thank you for that."},{"speaker":"Average Joe Finances","startTime":659.052,"endTime":660.283,"body":"That is a hundred percent awesome."},{"speaker":"Average Joe Finances","startTime":660.703,"endTime":665.653,"body":"Now I would like to talk a little bit"},{"speaker":"Average Joe Finances","startTime":660.703,"endTime":665.653,"body":"about your podcast in particular, right?"},{"speaker":"Average Joe Finances","startTime":665.653,"endTime":668.917,"body":"You touched on a little bit, like you"},{"speaker":"Average Joe Finances","startTime":665.653,"endTime":668.917,"body":"bring on different CEOs of different"},{"speaker":"Average Joe Finances","startTime":668.917,"endTime":672.19,"body":"companies or things like that, but"},{"speaker":"Average Joe Finances","startTime":668.917,"endTime":672.19,"body":"can you talk a little bit about"},{"speaker":"Average Joe Finances","startTime":672.79,"endTime":676.73,"body":"like frugal preneur and like what"},{"speaker":"Average Joe Finances","startTime":672.79,"endTime":676.73,"body":"is it that you guys dive deep into?"},{"speaker":"Average Joe Finances","startTime":676.748,"endTime":679.88,"body":"I know you said that you give"},{"speaker":"Average Joe Finances","startTime":676.748,"endTime":679.88,"body":"like software recommendations and"},{"speaker":"Average Joe Finances","startTime":679.97,"endTime":682.61,"body":"different things like that, but what"},{"speaker":"Average Joe Finances","startTime":679.97,"endTime":682.61,"body":"are some of the things somebody can"},{"speaker":"Average Joe Finances","startTime":682.61,"endTime":683.96,"body":"get when they listen to your show?"},{"speaker":"Sarah St. John","startTime":684.207,"endTime":684.537,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":684.537,"endTime":689.2,"body":"So when I first started the"},{"speaker":"Sarah St. John","startTime":684.537,"endTime":689.2,"body":"podcast, I did interview CEOs"},{"speaker":"Sarah St. John","startTime":689.2,"endTime":693.28,"body":"or people within the business of"},{"speaker":"Sarah St. John","startTime":689.2,"endTime":693.28,"body":"these particular software programs."},{"speaker":"Sarah St. John","startTime":693.61,"endTime":698.702,"body":"Then I started interviewing people"},{"speaker":"Sarah St. John","startTime":693.61,"endTime":698.702,"body":"that I followed within certain."},{"speaker":"Sarah St. John","startTime":699.702,"endTime":703.525,"body":"Niches of entrepreneurship, whether"},{"speaker":"Sarah St. John","startTime":699.702,"endTime":703.525,"body":"it's podcasting, affiliate, marketing"},{"speaker":"Sarah St. John","startTime":703.55,"endTime":706.28,"body":"self publishing, these different areas."},{"speaker":"Sarah St. John","startTime":706.317,"endTime":712.426,"body":"And then in 2021, I shifted gears"},{"speaker":"Sarah St. John","startTime":706.317,"endTime":712.426,"body":"a little bit and have been trying"},{"speaker":"Sarah St. John","startTime":712.426,"endTime":717.346,"body":"to interview people who started a"},{"speaker":"Sarah St. John","startTime":712.426,"endTime":717.346,"body":"business with under a thousand dollars."},{"speaker":"Sarah St. John","startTime":717.766,"endTime":722.456,"body":"Didn't get any kind of outside capital"},{"speaker":"Sarah St. John","startTime":717.766,"endTime":722.456,"body":"or investment or loans or credit, or,"},{"speaker":"Sarah St. John","startTime":722.502,"endTime":727.416,"body":"any of that stuff, but bootstrapped"},{"speaker":"Sarah St. John","startTime":722.502,"endTime":727.416,"body":"their business all the way to at least a"},{"speaker":"Sarah St. John","startTime":727.416,"endTime":729.406,"body":"million dollars not per year, but total."},{"speaker":"Sarah St. John","startTime":729.443,"endTime":734.76,"body":"So I've had a few bit, it's been difficult"},{"speaker":"Sarah St. John","startTime":729.443,"endTime":734.76,"body":"finding people who match that precisely."},{"speaker":"Sarah St. John","startTime":734.831,"endTime":738.479,"body":"But I've been able to interview"},{"speaker":"Sarah St. John","startTime":734.831,"endTime":738.479,"body":"a few people who started with a"},{"speaker":"Sarah St. John","startTime":738.489,"endTime":742.265,"body":"hundred bucks or a thousand bucks"},{"speaker":"Sarah St. John","startTime":738.489,"endTime":742.265,"body":"and There's been some people."},{"speaker":"Sarah St. John","startTime":742.295,"endTime":742.505,"body":"Okay."},{"speaker":"Sarah St. John","startTime":742.535,"endTime":746.135,"body":"Like one guy in particular,"},{"speaker":"Sarah St. John","startTime":742.535,"endTime":746.135,"body":"actually this episode has the"},{"speaker":"Sarah St. John","startTime":746.135,"endTime":747.665,"body":"highest number of downloads so far."},{"speaker":"Sarah St. John","startTime":747.665,"endTime":750.815,"body":"And I don't know if it's because he"},{"speaker":"Sarah St. John","startTime":747.665,"endTime":750.815,"body":"shared it with his audience maybe"},{"speaker":"Sarah St. John","startTime":750.815,"endTime":757.025,"body":"or what, but he came from, I can't"},{"speaker":"Sarah St. John","startTime":750.815,"endTime":757.025,"body":"remember what country, but from"},{"speaker":"Sarah St. John","startTime":757.025,"endTime":760.085,"body":"Africa, he came from there to America."},{"speaker":"Sarah St. John","startTime":760.265,"endTime":767.355,"body":"We're just a hundred bucks and was"},{"speaker":"Sarah St. John","startTime":760.265,"endTime":767.355,"body":"able to bootstrap his way to three"},{"speaker":"Sarah St. John","startTime":767.355,"endTime":771.893,"body":"different businesses that are in"},{"speaker":"Sarah St. John","startTime":767.355,"endTime":771.893,"body":"their seven figures now by, like he"},{"speaker":"Sarah St. John","startTime":771.893,"endTime":775.521,"body":"would start one business for, I guess"},{"speaker":"Sarah St. John","startTime":771.893,"endTime":775.521,"body":"a hundred bucks is what he used."},{"speaker":"Sarah St. John","startTime":775.571,"endTime":779.821,"body":"Then when he made like 2000 from"},{"speaker":"Sarah St. John","startTime":775.571,"endTime":779.821,"body":"that then he would take that"},{"speaker":"Sarah St. John","startTime":779.821,"endTime":783.511,"body":"2000 and then he bought a camera."},{"speaker":"Sarah St. John","startTime":783.511,"endTime":785.581,"body":"And so then he got into"},{"speaker":"Sarah St. John","startTime":783.511,"endTime":785.581,"body":"the photography thing."},{"speaker":"Sarah St. John","startTime":785.581,"endTime":788.078,"body":"And then when he got that, he"},{"speaker":"Sarah St. John","startTime":785.581,"endTime":788.078,"body":"just I guess I would call it like."},{"speaker":"Sarah St. John","startTime":789.078,"endTime":790.398,"body":"Stair-stepping maybe"},{"speaker":"Average Joe Finances","startTime":790.398,"endTime":792.738,"body":"kind of"},{"speaker":"Average Joe Finances","startTime":790.398,"endTime":792.738,"body":"consensus, he consistently scaled up,"},{"speaker":"Sarah St. John","startTime":793.188,"endTime":793.818,"body":"right?"},{"speaker":"Sarah St. John","startTime":793.848,"endTime":794.208,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":794.238,"endTime":798.912,"body":"And different businesses, cause then once"},{"speaker":"Sarah St. John","startTime":794.238,"endTime":798.912,"body":"he had, he paid the 2000 for the camera"},{"speaker":"Sarah St. John","startTime":798.926,"endTime":803.984,"body":"now he's doing weddings like I was, or"},{"speaker":"Sarah St. John","startTime":798.926,"endTime":803.984,"body":"he now can charge 2000 per, wedding."},{"speaker":"Sarah St. John","startTime":803.984,"endTime":807.314,"body":"And so then he's scaling faster than"},{"speaker":"Sarah St. John","startTime":803.984,"endTime":807.314,"body":"he's taking that money to then build."},{"speaker":"Sarah St. John","startTime":807.674,"endTime":811.218,"body":"And so now he has a few software"},{"speaker":"Sarah St. John","startTime":807.674,"endTime":811.218,"body":"programs that are in the millions."},{"speaker":"Sarah St. John","startTime":811.878,"endTime":817.236,"body":"And I've had a handful of guests on"},{"speaker":"Sarah St. John","startTime":811.878,"endTime":817.236,"body":"with kind of similar stories where"},{"speaker":"Sarah St. John","startTime":817.236,"endTime":821.662,"body":"they started with very little, some of"},{"speaker":"Sarah St. John","startTime":817.236,"endTime":821.662,"body":"which they came from other countries"},{"speaker":"Sarah St. John","startTime":822.052,"endTime":828.559,"body":"to America and was able to build, a"},{"speaker":"Sarah St. John","startTime":822.052,"endTime":828.559,"body":"one lady She actually sold, she built"},{"speaker":"Sarah St. John","startTime":828.559,"endTime":830.239,"body":"up a photography, but it's weird."},{"speaker":"Sarah St. John","startTime":830.239,"endTime":833.599,"body":"Everything's coming back to photography"},{"speaker":"Sarah St. John","startTime":830.239,"endTime":833.599,"body":"here, but she built up a photography"},{"speaker":"Sarah St. John","startTime":833.599,"endTime":835.789,"body":"business and sold it to bill gates."},{"speaker":"Sarah St. John","startTime":836.029,"endTime":838.339,"body":"Like he approached her"},{"speaker":"Sarah St. John","startTime":836.029,"endTime":838.339,"body":"or his team, whatever."},{"speaker":"Average Joe Finances","startTime":839.029,"endTime":839.869,"body":"That's interesting."},{"speaker":"Sarah St. John","startTime":840.199,"endTime":840.649,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":840.659,"endTime":844.639,"body":"Sold it for, I forget now how"},{"speaker":"Sarah St. John","startTime":840.659,"endTime":844.639,"body":"much, but it was in the millions."},{"speaker":"Sarah St. John","startTime":844.673,"endTime":845.063,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":845.243,"endTime":848.303,"body":"So anyway, anyway, just"},{"speaker":"Sarah St. John","startTime":845.243,"endTime":848.303,"body":"interesting stuff like that."},{"speaker":"Sarah St. John","startTime":848.363,"endTime":853.643,"body":"And I think the whole kind of point"},{"speaker":"Sarah St. John","startTime":848.363,"endTime":853.643,"body":"or goal of interviewing people like"},{"speaker":"Sarah St. John","startTime":853.643,"endTime":858.483,"body":"that is to encourage other people,"},{"speaker":"Sarah St. John","startTime":853.643,"endTime":858.483,"body":"including myself, that it is possible to"},{"speaker":"Sarah St. John","startTime":858.483,"endTime":865.246,"body":"start with very little and, eventually"},{"speaker":"Sarah St. John","startTime":858.483,"endTime":865.246,"body":"grow or scale to a very successful"},{"speaker":"Sarah St. John","startTime":865.246,"endTime":871.191,"body":"company without really having to"},{"speaker":"Sarah St. John","startTime":865.246,"endTime":871.191,"body":"rely or depend on outside investors."},{"speaker":"Sarah St. John","startTime":871.191,"endTime":873.771,"body":"And th not that there's anything"},{"speaker":"Sarah St. John","startTime":871.191,"endTime":873.771,"body":"wrong with any of that stuff, but I"},{"speaker":"Sarah St. John","startTime":873.771,"endTime":877.431,"body":"guess my whole thing is trying to."},{"speaker":"Sarah St. John","startTime":878.431,"endTime":883.081,"body":"To build a business on a budget"},{"speaker":"Sarah St. John","startTime":878.431,"endTime":883.081,"body":"without incurring debt along the way."},{"speaker":"Average Joe Finances","startTime":884.081,"endTime":884.966,"body":"Yeah, absolutely."},{"speaker":"Average Joe Finances","startTime":884.987,"endTime":887.924,"body":"So listen for those of you listening"},{"speaker":"Average Joe Finances","startTime":884.987,"endTime":887.924,"body":"right now, obviously you need to"},{"speaker":"Average Joe Finances","startTime":887.924,"endTime":889.394,"body":"start a photography side hustle."},{"speaker":"Average Joe Finances","startTime":889.498,"endTime":890.938,"body":"That's just where we're going here."},{"speaker":"Average Joe Finances","startTime":890.968,"endTime":891.238,"body":"Okay."},{"speaker":"Average Joe Finances","startTime":891.268,"endTime":891.808,"body":"No kidding."},{"speaker":"Average Joe Finances","startTime":892.168,"endTime":895.057,"body":"But it's, it does seem to be a good read."},{"speaker":"Average Joe Finances","startTime":895.057,"endTime":898.927,"body":"I have a couple of friends myself too,"},{"speaker":"Average Joe Finances","startTime":895.057,"endTime":898.927,"body":"that actually started doing photography"},{"speaker":"Average Joe Finances","startTime":898.927,"endTime":903.727,"body":"on the side and then quit their jobs"},{"speaker":"Average Joe Finances","startTime":898.927,"endTime":903.727,"body":"to be full-time photographers, which is"},{"speaker":"Average Joe Finances","startTime":903.727,"endTime":908.587,"body":"just absolutely amazing doing weddings"},{"speaker":"Average Joe Finances","startTime":903.727,"endTime":908.587,"body":"and things of that nature portraits."},{"speaker":"Average Joe Finances","startTime":908.587,"endTime":912.367,"body":"And so it's a it's pretty amazing"},{"speaker":"Average Joe Finances","startTime":908.587,"endTime":912.367,"body":"what you can do if, as long"},{"speaker":"Average Joe Finances","startTime":912.367,"endTime":913.867,"body":"as you have that bug, right."},{"speaker":"Average Joe Finances","startTime":913.867,"endTime":917.307,"body":"That entrepreneurial spirit, that"},{"speaker":"Average Joe Finances","startTime":913.867,"endTime":917.307,"body":"it's something that for a lot of"},{"speaker":"Average Joe Finances","startTime":917.307,"endTime":918.597,"body":"us, you just can't get away from it."},{"speaker":"Average Joe Finances","startTime":918.597,"endTime":919.377,"body":"You can't escape."},{"speaker":"Average Joe Finances","startTime":919.377,"endTime":919.677,"body":"Right."},{"speaker":"Average Joe Finances","startTime":920.067,"endTime":924.928,"body":"And, being able to push yourself to"},{"speaker":"Average Joe Finances","startTime":920.067,"endTime":924.928,"body":"do things like that is just amazing."},{"speaker":"Average Joe Finances","startTime":924.944,"endTime":926.624,"body":"We're talking about"},{"speaker":"Average Joe Finances","startTime":924.944,"endTime":926.624,"body":"scaling businesses, right?"},{"speaker":"Average Joe Finances","startTime":926.624,"endTime":930.161,"body":"So you were talking about how that,"},{"speaker":"Average Joe Finances","startTime":926.624,"endTime":930.161,"body":"that one person scaled from just having"},{"speaker":"Average Joe Finances","startTime":930.161,"endTime":933.521,"body":"a hundred dollars, they moved to the"},{"speaker":"Average Joe Finances","startTime":930.161,"endTime":933.521,"body":"country with just a hundred dollars in"},{"speaker":"Average Joe Finances","startTime":933.521,"endTime":934.601,"body":"their pocket and they were able to do it."},{"speaker":"Average Joe Finances","startTime":934.601,"endTime":937.781,"body":"So there's a lot of people out there"},{"speaker":"Average Joe Finances","startTime":934.601,"endTime":937.781,"body":"that say, oh, that's not possible."},{"speaker":"Average Joe Finances","startTime":937.781,"endTime":939.637,"body":"And I can't do that myself."},{"speaker":"Average Joe Finances","startTime":939.667,"endTime":941.347,"body":"You can, you really can."},{"speaker":"Average Joe Finances","startTime":941.347,"endTime":945.757,"body":"It's a lot of times you have to just"},{"speaker":"Average Joe Finances","startTime":941.347,"endTime":945.757,"body":"stop making excuses and I'm not trying"},{"speaker":"Average Joe Finances","startTime":945.757,"endTime":949.534,"body":"to be offensive to anybody, but at"},{"speaker":"Average Joe Finances","startTime":945.757,"endTime":949.534,"body":"the same time, I am because it's like,"},{"speaker":"Average Joe Finances","startTime":949.534,"endTime":952.91,"body":"Hey, if you get offended by that,"},{"speaker":"Average Joe Finances","startTime":949.534,"endTime":952.91,"body":"then maybe the thing is you need to"},{"speaker":"Average Joe Finances","startTime":952.91,"endTime":955.811,"body":"change how you think about it, how"},{"speaker":"Average Joe Finances","startTime":952.91,"endTime":955.811,"body":"you think about money how you spend"},{"speaker":"Average Joe Finances","startTime":955.811,"endTime":958.181,"body":"your money because a hundred dollars."},{"speaker":"Average Joe Finances","startTime":958.946,"endTime":962.977,"body":"It might not seem like a lot of money to"},{"speaker":"Average Joe Finances","startTime":958.946,"endTime":962.977,"body":"you and me or like that, but a hundred"},{"speaker":"Average Joe Finances","startTime":962.977,"endTime":964.447,"body":"dollars is a lot of money to some people."},{"speaker":"Average Joe Finances","startTime":964.447,"endTime":966.367,"body":"And, even to me, still a"},{"speaker":"Average Joe Finances","startTime":964.447,"endTime":966.367,"body":"hundred dollars, a lot of money."},{"speaker":"Average Joe Finances","startTime":966.398,"endTime":969.278,"body":"If I go spend a hundred dollars"},{"speaker":"Average Joe Finances","startTime":966.398,"endTime":969.278,"body":"on something, I need justification"},{"speaker":"Average Joe Finances","startTime":969.638,"endTime":970.491,"body":"as to why I'm doing that."},{"speaker":"Average Joe Finances","startTime":970.554,"endTime":974.168,"body":"For somebody be able to come here"},{"speaker":"Average Joe Finances","startTime":970.554,"endTime":974.168,"body":"and scale up from that to now having"},{"speaker":"Average Joe Finances","startTime":974.198,"endTime":976.112,"body":"multi-millions Absolutely amazing."},{"speaker":"Average Joe Finances","startTime":976.382,"endTime":978.558,"body":"And so I talked to a lot of"},{"speaker":"Average Joe Finances","startTime":976.382,"endTime":978.558,"body":"real estate investors, right?"},{"speaker":"Average Joe Finances","startTime":978.558,"endTime":979.968,"body":"Cause I also invest in real estate myself."},{"speaker":"Average Joe Finances","startTime":980.478,"endTime":984.288,"body":"And one of the popular things we"},{"speaker":"Average Joe Finances","startTime":980.478,"endTime":984.288,"body":"talk about is, Hey, how do you get"},{"speaker":"Average Joe Finances","startTime":984.288,"endTime":986.028,"body":"started in real estate with no money?"},{"speaker":"Average Joe Finances","startTime":986.058,"endTime":988.008,"body":"We use something called OPM, right."},{"speaker":"Average Joe Finances","startTime":988.038,"endTime":988.968,"body":"Other people's money."},{"speaker":"Average Joe Finances","startTime":989.538,"endTime":992.118,"body":"And you can do that pretty"},{"speaker":"Average Joe Finances","startTime":989.538,"endTime":992.118,"body":"easily in real estate."},{"speaker":"Average Joe Finances","startTime":992.186,"endTime":993.146,"body":"Everybody talks about it."},{"speaker":"Average Joe Finances","startTime":993.146,"endTime":994.616,"body":"Like it's a lot easier than it is."},{"speaker":"Average Joe Finances","startTime":994.616,"endTime":997.616,"body":"It is a little complicated to be"},{"speaker":"Average Joe Finances","startTime":994.616,"endTime":997.616,"body":"able to do it, but it's possible."},{"speaker":"Average Joe Finances","startTime":997.946,"endTime":999.416,"body":"You have to educate yourself."},{"speaker":"Average Joe Finances","startTime":999.446,"endTime":1001.426,"body":"You have to do the research"},{"speaker":"Average Joe Finances","startTime":999.446,"endTime":1001.426,"body":"and learn how to do it."},{"speaker":"Average Joe Finances","startTime":1001.786,"endTime":1001.976,"body":"But."},{"speaker":"Average Joe Finances","startTime":1001.976,"endTime":1006.066,"body":"You're proving to me right now that you"},{"speaker":"Average Joe Finances","startTime":1001.976,"endTime":1006.066,"body":"can do this in almost any other business"},{"speaker":"Average Joe Finances","startTime":1006.096,"endTime":1008.826,"body":"you can scale with almost nothing."},{"speaker":"Average Joe Finances","startTime":1008.856,"endTime":1012.456,"body":"It just a matter of your self"},{"speaker":"Average Joe Finances","startTime":1008.856,"endTime":1012.456,"body":"motivation and drive that you're going"},{"speaker":"Average Joe Finances","startTime":1012.456,"endTime":1014.226,"body":"to keep pushing to that next level."},{"speaker":"Average Joe Finances","startTime":1014.496,"endTime":1018.156,"body":"He could have easily taken that"},{"speaker":"Average Joe Finances","startTime":1014.496,"endTime":1018.156,"body":"first $2,000 in profit that he made"},{"speaker":"Average Joe Finances","startTime":1018.516,"endTime":1021.216,"body":"and went out and bought himself"},{"speaker":"Average Joe Finances","startTime":1018.516,"endTime":1021.216,"body":"something nice or whatever to"},{"speaker":"Average Joe Finances","startTime":1021.216,"endTime":1023.646,"body":"celebrate his win and things like that."},{"speaker":"Average Joe Finances","startTime":1023.646,"endTime":1027.036,"body":"No, he went and spent that on a"},{"speaker":"Average Joe Finances","startTime":1023.646,"endTime":1027.036,"body":"camera, a nice camera, so he could"},{"speaker":"Average Joe Finances","startTime":1027.036,"endTime":1029.736,"body":"start doing photography and he"},{"speaker":"Average Joe Finances","startTime":1027.036,"endTime":1029.736,"body":"taught himself how to do that."},{"speaker":"Average Joe Finances","startTime":1029.736,"endTime":1034.83,"body":"So like little things like that"},{"speaker":"Average Joe Finances","startTime":1029.736,"endTime":1034.83,"body":"is just shows you how a little"},{"speaker":"Average Joe Finances","startTime":1034.83,"endTime":1039.06,"body":"motivation a little drive can"},{"speaker":"Average Joe Finances","startTime":1034.83,"endTime":1039.06,"body":"really push you to that next level."},{"speaker":"Average Joe Finances","startTime":1039.09,"endTime":1039.45,"body":"Right."},{"speaker":"Average Joe Finances","startTime":1039.482,"endTime":1042.998,"body":"Speaking of that, Now there was one"},{"speaker":"Average Joe Finances","startTime":1039.482,"endTime":1042.998,"body":"of the things I wanted to talk to you"},{"speaker":"Average Joe Finances","startTime":1042.998,"endTime":1044.89,"body":"about about having your own website."},{"speaker":"Average Joe Finances","startTime":1045.07,"endTime":1045.4,"body":"Right."},{"speaker":"Average Joe Finances","startTime":1045.79,"endTime":1048.559,"body":"And this is one of the topics"},{"speaker":"Average Joe Finances","startTime":1045.79,"endTime":1048.559,"body":"I wanted to talk to you about,"},{"speaker":"Average Joe Finances","startTime":1048.559,"endTime":1052.399,"body":"because I've heard you say that it's"},{"speaker":"Average Joe Finances","startTime":1048.559,"endTime":1052.399,"body":"important to have your own website."},{"speaker":"Average Joe Finances","startTime":1052.399,"endTime":1056.539,"body":"So I want to know why is it important"},{"speaker":"Average Joe Finances","startTime":1052.399,"endTime":1056.539,"body":"to have your own website and not"},{"speaker":"Average Joe Finances","startTime":1056.539,"endTime":1060.499,"body":"just depend on like social media"},{"speaker":"Average Joe Finances","startTime":1056.539,"endTime":1060.499,"body":"platforms, like Facebook and Instagram."},{"speaker":"Sarah St. John","startTime":1060.729,"endTime":1061.029,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":1061.029,"endTime":1065.349,"body":"And of course, I think it's"},{"speaker":"Sarah St. John","startTime":1061.029,"endTime":1065.349,"body":"important to have social media, but"},{"speaker":"Sarah St. John","startTime":1065.829,"endTime":1068.229,"body":"don't depend or rely just on that."},{"speaker":"Sarah St. John","startTime":1068.229,"endTime":1070.54,"body":"Cause I know a lot of people"},{"speaker":"Sarah St. John","startTime":1068.229,"endTime":1070.54,"body":"who, all they have for their"},{"speaker":"Sarah St. John","startTime":1070.54,"endTime":1072.37,"body":"business is a Facebook page."},{"speaker":"Sarah St. John","startTime":1072.463,"endTime":1077.924,"body":"My space basically disappeared"},{"speaker":"Sarah St. John","startTime":1072.463,"endTime":1077.924,"body":"overnight and it could happen with"},{"speaker":"Sarah St. John","startTime":1077.924,"endTime":1081.374,"body":"Facebook who knows or any other"},{"speaker":"Sarah St. John","startTime":1077.924,"endTime":1081.374,"body":"social platform you never know, or"},{"speaker":"Sarah St. John","startTime":1081.374,"endTime":1085.81,"body":"something else comes along that people"},{"speaker":"Sarah St. John","startTime":1081.374,"endTime":1085.81,"body":"jump on and plus you're not getting."},{"speaker":"Sarah St. John","startTime":1086.81,"endTime":1089.33,"body":"Generally speaking, you're"},{"speaker":"Sarah St. John","startTime":1086.81,"endTime":1089.33,"body":"not getting access to those."},{"speaker":"Sarah St. John","startTime":1089.33,"endTime":1092.21,"body":"People's like email address"},{"speaker":"Sarah St. John","startTime":1089.33,"endTime":1092.21,"body":"and things that where you can"},{"speaker":"Sarah St. John","startTime":1092.21,"endTime":1094.381,"body":"directly communicate with them."},{"speaker":"Sarah St. John","startTime":1094.431,"endTime":1101.151,"body":"So I think having your own online presence"},{"speaker":"Sarah St. John","startTime":1094.431,"endTime":1101.151,"body":"outside of social media is important"},{"speaker":"Sarah St. John","startTime":1101.151,"endTime":1106.971,"body":"because not only do you control it and"},{"speaker":"Sarah St. John","startTime":1101.151,"endTime":1106.971,"body":"own it in case something happens to your"},{"speaker":"Sarah St. John","startTime":1106.971,"endTime":1112.958,"body":"social media but also like to create,"},{"speaker":"Sarah St. John","startTime":1106.971,"endTime":1112.958,"body":"you can have a lead magnet on your"},{"speaker":"Sarah St. John","startTime":1112.958,"endTime":1114.663,"body":"website to, give away something free."},{"speaker":"Sarah St. John","startTime":1114.663,"endTime":1118.643,"body":"Basically I give away my, the PDF"},{"speaker":"Sarah St. John","startTime":1114.663,"endTime":1118.643,"body":"versions of my books for free in"},{"speaker":"Sarah St. John","startTime":1118.643,"endTime":1120.113,"body":"exchange for an email address."},{"speaker":"Sarah St. John","startTime":1120.113,"endTime":1125.276,"body":"So then you can email to people because"},{"speaker":"Sarah St. John","startTime":1120.113,"endTime":1125.276,"body":"they say there's only really two things."},{"speaker":"Sarah St. John","startTime":1126.276,"endTime":1129.636,"body":"On the internet that you own, and"},{"speaker":"Sarah St. John","startTime":1126.276,"endTime":1129.636,"body":"that's your website and your email list."},{"speaker":"Average Joe Finances","startTime":1129.654,"endTime":1130.944,"body":"I've"},{"speaker":"Average Joe Finances","startTime":1129.654,"endTime":1130.944,"body":"heard that before somewhere."},{"speaker":"Average Joe Finances","startTime":1130.944,"endTime":1133.434,"body":"I can't remember where maybe I"},{"speaker":"Average Joe Finances","startTime":1130.944,"endTime":1133.434,"body":"was listening to one of your shows"},{"speaker":"Average Joe Finances","startTime":1134.184,"endTime":1135.324,"body":"and that's where I've heard it."},{"speaker":"Average Joe Finances","startTime":1136.134,"endTime":1139.737,"body":"I've heard that's that definitely"},{"speaker":"Average Joe Finances","startTime":1136.134,"endTime":1139.737,"body":"sounds like, yeah, like legit,"},{"speaker":"Average Joe Finances","startTime":1139.737,"endTime":1141.717,"body":"because it's yours, right."},{"speaker":"Average Joe Finances","startTime":1141.717,"endTime":1145.129,"body":"It's not, Mark Zuckerberg could turn off"},{"speaker":"Average Joe Finances","startTime":1141.717,"endTime":1145.129,"body":"Facebook tomorrow and then that's it."},{"speaker":"Average Joe Finances","startTime":1145.489,"endTime":1148.789,"body":"Or China can have some type of"},{"speaker":"Average Joe Finances","startTime":1145.489,"endTime":1148.789,"body":"major crackdown and TikTok's gone."},{"speaker":"Average Joe Finances","startTime":1148.819,"endTime":1149.179,"body":"Boom."},{"speaker":"Average Joe Finances","startTime":1149.273,"endTime":1150.143,"body":"So things like that."},{"speaker":"Average Joe Finances","startTime":1150.143,"endTime":1150.623,"body":"So yeah."},{"speaker":"Average Joe Finances","startTime":1150.623,"endTime":1151.406,"body":"That's super important."},{"speaker":"Average Joe Finances","startTime":1151.416,"endTime":1152.871,"body":"Your website like that's yours."},{"speaker":"Average Joe Finances","startTime":1153.201,"endTime":1155.061,"body":"It's going to go away if you shut it down."},{"speaker":"Sarah St. John","startTime":1155.691,"endTime":1156.041,"body":"Right."},{"speaker":"Sarah St. John","startTime":1156.141,"endTime":1156.661,"body":"Exactly."},{"speaker":"Sarah St. John","startTime":1156.71,"endTime":1158.42,"body":"So yeah, so I think."},{"speaker":"Sarah St. John","startTime":1159.42,"endTime":1162.447,"body":"Plus, you can do more with"},{"speaker":"Sarah St. John","startTime":1159.42,"endTime":1162.447,"body":"a website than you can with"},{"speaker":"Sarah St. John","startTime":1162.447,"endTime":1164.547,"body":"social media, like showcasing."},{"speaker":"Sarah St. John","startTime":1164.554,"endTime":1164.704,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":1164.704,"endTime":1169.674,"body":"You're going to have pictures on social"},{"speaker":"Sarah St. John","startTime":1164.704,"endTime":1169.674,"body":"media, but there's just, there's so much"},{"speaker":"Sarah St. John","startTime":1169.704,"endTime":1172.576,"body":"more, customization that you can do."},{"speaker":"Sarah St. John","startTime":1172.577,"endTime":1176.436,"body":"And with like blog posts and"},{"speaker":"Sarah St. John","startTime":1172.577,"endTime":1176.436,"body":"different I use WordPress yeah."},{"speaker":"Sarah St. John","startTime":1176.676,"endTime":1179.655,"body":"Which I like how you can customize things."},{"speaker":"Sarah St. John","startTime":1179.655,"endTime":1181.875,"body":"There are so many different"},{"speaker":"Sarah St. John","startTime":1179.655,"endTime":1181.875,"body":"plugins you can use."},{"speaker":"Sarah St. John","startTime":1182.002,"endTime":1186.452,"body":"And actually I used to have a Wix"},{"speaker":"Sarah St. John","startTime":1182.002,"endTime":1186.452,"body":"site and I think I tried Weebly."},{"speaker":"Sarah St. John","startTime":1186.632,"endTime":1191.135,"body":"I think the only thing I haven't tried"},{"speaker":"Sarah St. John","startTime":1186.632,"endTime":1191.135,"body":"at Squarespace, but for someone starting"},{"speaker":"Sarah St. John","startTime":1191.135,"endTime":1195.385,"body":"out who just wants to get something"},{"speaker":"Sarah St. John","startTime":1191.135,"endTime":1195.385,"body":"thrown up there, I think those are fine."},{"speaker":"Sarah St. John","startTime":1195.52,"endTime":1200.19,"body":"But if they really want to customize"},{"speaker":"Sarah St. John","startTime":1195.52,"endTime":1200.19,"body":"it and use all these different plugins."},{"speaker":"Sarah St. John","startTime":1200.27,"endTime":1204.55,"body":"Cause I switched to WordPress, I was so"},{"speaker":"Sarah St. John","startTime":1200.27,"endTime":1204.55,"body":"hesitant to, because of the learning curve"},{"speaker":"Sarah St. John","startTime":1204.55,"endTime":1208.064,"body":"and there is a learning curve, but then"},{"speaker":"Sarah St. John","startTime":1204.55,"endTime":1208.064,"body":"once you get used to it, it becomes easy."},{"speaker":"Sarah St. John","startTime":1208.484,"endTime":1213.046,"body":"But I switched because of a plugin"},{"speaker":"Sarah St. John","startTime":1208.484,"endTime":1213.046,"body":"that I wanted to use called simple"},{"speaker":"Sarah St. John","startTime":1213.046,"endTime":1217.433,"body":"podcast press, I think where every"},{"speaker":"Sarah St. John","startTime":1213.046,"endTime":1217.433,"body":"time you have a new podcast, it'll"},{"speaker":"Sarah St. John","startTime":1217.433,"endTime":1221.033,"body":"create a new blog post with that."},{"speaker":"Sarah St. John","startTime":1221.933,"endTime":1225.383,"body":"So I switched to WordPress just"},{"speaker":"Sarah St. John","startTime":1221.933,"endTime":1225.383,"body":"so I could have that plugin."},{"speaker":"Sarah St. John","startTime":1225.413,"endTime":1229.383,"body":"And then of course I've noticed a"},{"speaker":"Sarah St. John","startTime":1225.413,"endTime":1229.383,"body":"bunch of other plugins that I now use."},{"speaker":"Sarah St. John","startTime":1229.384,"endTime":1230.224,"body":"In addition to that,"},{"speaker":"Average Joe Finances","startTime":1230.457,"endTime":1232.177,"body":"Yeah, no,"},{"speaker":"Average Joe Finances","startTime":1230.457,"endTime":1232.177,"body":"we're WordPress is fantastic."},{"speaker":"Average Joe Finances","startTime":1232.177,"endTime":1236.719,"body":"And I've actually, I found myself"},{"speaker":"Average Joe Finances","startTime":1232.177,"endTime":1236.719,"body":"recently, like really concentrating"},{"speaker":"Average Joe Finances","startTime":1236.719,"endTime":1239.664,"body":"on actually fixing up my my website."},{"speaker":"Average Joe Finances","startTime":1239.694,"endTime":1241.314,"body":"That's strictly for my podcast."},{"speaker":"Average Joe Finances","startTime":1241.314,"endTime":1243.854,"body":"So it's averagejoefinances.com/podcast."},{"speaker":"Average Joe Finances","startTime":1243.994,"endTime":1245.764,"body":"And I really, I was like, you know what?"},{"speaker":"Average Joe Finances","startTime":1246.184,"endTime":1249.364,"body":"I focused on cleaning that up"},{"speaker":"Average Joe Finances","startTime":1246.184,"endTime":1249.364,"body":"and making it look super nice."},{"speaker":"Average Joe Finances","startTime":1249.405,"endTime":1252.948,"body":"So that when people ask me about my"},{"speaker":"Average Joe Finances","startTime":1249.405,"endTime":1252.948,"body":"podcasts, that's where I send them."},{"speaker":"Average Joe Finances","startTime":1252.948,"endTime":1255.588,"body":"And of course I have all the"},{"speaker":"Average Joe Finances","startTime":1252.948,"endTime":1255.588,"body":"buttons on there that you can"},{"speaker":"Average Joe Finances","startTime":1255.588,"endTime":1257.178,"body":"listen to it on any other platform."},{"speaker":"Average Joe Finances","startTime":1257.448,"endTime":1260.598,"body":"But now when somebody asks me like, oh,"},{"speaker":"Average Joe Finances","startTime":1257.448,"endTime":1260.598,"body":"Hey, where can I listen to your podcast?"},{"speaker":"Average Joe Finances","startTime":1260.598,"endTime":1264.058,"body":"I send them there instead of sending"},{"speaker":"Average Joe Finances","startTime":1260.598,"endTime":1264.058,"body":"them like the apple link or Spotify."},{"speaker":"Average Joe Finances","startTime":1264.058,"endTime":1266.569,"body":"But it's also getting me"},{"speaker":"Average Joe Finances","startTime":1264.058,"endTime":1266.569,"body":"more traction on my website."},{"speaker":"Average Joe Finances","startTime":1266.569,"endTime":1268.934,"body":"And then, they can listen to"},{"speaker":"Average Joe Finances","startTime":1266.569,"endTime":1268.934,"body":"an episode or two, whatever."},{"speaker":"Average Joe Finances","startTime":1268.934,"endTime":1270.344,"body":"Like I have every single episode there."},{"speaker":"Average Joe Finances","startTime":1270.574,"endTime":1274.058,"body":"Or or while they're there and they listen"},{"speaker":"Average Joe Finances","startTime":1270.574,"endTime":1274.058,"body":"to an episode, they can browse around and"},{"speaker":"Average Joe Finances","startTime":1274.058,"endTime":1277.058,"body":"maybe find something else that they like,"},{"speaker":"Average Joe Finances","startTime":1274.058,"endTime":1277.058,"body":"because there's a blog on there and other"},{"speaker":"Average Joe Finances","startTime":1277.058,"endTime":1278.378,"body":"things like products and things like that."},{"speaker":"Average Joe Finances","startTime":1278.422,"endTime":1280.772,"body":"I don't know why I wasn't"},{"speaker":"Average Joe Finances","startTime":1278.422,"endTime":1280.772,"body":"doing this like sooner."},{"speaker":"Average Joe Finances","startTime":1280.839,"endTime":1284.471,"body":"Why did I not focus on making"},{"speaker":"Average Joe Finances","startTime":1280.839,"endTime":1284.471,"body":"my actual website cleaner?"},{"speaker":"Average Joe Finances","startTime":1284.771,"endTime":1286.361,"body":"So I think that's super important."},{"speaker":"Average Joe Finances","startTime":1286.361,"endTime":1289.711,"body":"And I really liked that you're pointing"},{"speaker":"Average Joe Finances","startTime":1286.361,"endTime":1289.711,"body":"that out because like you said, WordPress"},{"speaker":"Average Joe Finances","startTime":1289.741,"endTime":1292.831,"body":"is a little bit of a learning curve,"},{"speaker":"Average Joe Finances","startTime":1289.741,"endTime":1292.831,"body":"but once you get it, it's not too bad."},{"speaker":"Average Joe Finances","startTime":1293.221,"endTime":1297.031,"body":"And the other part about it is"},{"speaker":"Average Joe Finances","startTime":1293.221,"endTime":1297.031,"body":"when you log into that admin panel,"},{"speaker":"Average Joe Finances","startTime":1297.031,"endTime":1301.231,"body":"they have different videos and"},{"speaker":"Average Joe Finances","startTime":1297.031,"endTime":1301.231,"body":"like courses and stuff to help"},{"speaker":"Average Joe Finances","startTime":1301.231,"endTime":1303.481,"body":"you learn how to use it properly."},{"speaker":"Average Joe Finances","startTime":1303.811,"endTime":1307.121,"body":"And that if you use like a premium"},{"speaker":"Average Joe Finances","startTime":1303.811,"endTime":1307.121,"body":"theme and you buy like a premium theme"},{"speaker":"Average Joe Finances","startTime":1307.121,"endTime":1310.08,"body":"and things like that, you can learn"},{"speaker":"Average Joe Finances","startTime":1307.121,"endTime":1310.08,"body":"how to use that particular theme."},{"speaker":"Average Joe Finances","startTime":1310.5,"endTime":1313.41,"body":"So I have a couple of different"},{"speaker":"Average Joe Finances","startTime":1310.5,"endTime":1313.41,"body":"WordPress sites and each one"},{"speaker":"Average Joe Finances","startTime":1313.41,"endTime":1314.88,"body":"of them has a different theme."},{"speaker":"Average Joe Finances","startTime":1315.27,"endTime":1318.96,"body":"So like I use like the Sydney pro"},{"speaker":"Average Joe Finances","startTime":1315.27,"endTime":1318.96,"body":"theme on average Joe finances."},{"speaker":"Average Joe Finances","startTime":1319.17,"endTime":1321.84,"body":"And then on my podcast editing"},{"speaker":"Average Joe Finances","startTime":1319.17,"endTime":1321.84,"body":"site, I use a different theme."},{"speaker":"Average Joe Finances","startTime":1321.84,"endTime":1323.4,"body":"I use a Divi, right."},{"speaker":"Average Joe Finances","startTime":1323.446,"endTime":1324.636,"body":"Which is a very popular one."},{"speaker":"Average Joe Finances","startTime":1324.661,"endTime":1325.731,"body":"It's little things like that."},{"speaker":"Average Joe Finances","startTime":1326.331,"endTime":1329.693,"body":"So when I'm switching back and forth"},{"speaker":"Average Joe Finances","startTime":1326.331,"endTime":1329.693,"body":"in between sites, sometimes I can,"},{"speaker":"Average Joe Finances","startTime":1329.843,"endTime":1332.213,"body":"I might forget like what I was doing"},{"speaker":"Average Joe Finances","startTime":1329.843,"endTime":1332.213,"body":"and be like, oh, I messed this up."},{"speaker":"Average Joe Finances","startTime":1332.213,"endTime":1332.894,"body":"I gotta go fix it."},{"speaker":"Average Joe Finances","startTime":1332.948,"endTime":1334.358,"body":"Cause I thought it was the other theme."},{"speaker":"Average Joe Finances","startTime":1334.688,"endTime":1337.699,"body":"So it's a, it's kinda funny how"},{"speaker":"Average Joe Finances","startTime":1334.688,"endTime":1337.699,"body":"that works, I think you're really"},{"speaker":"Average Joe Finances","startTime":1337.699,"endTime":1339.919,"body":"hitting the nail on the head with"},{"speaker":"Average Joe Finances","startTime":1337.699,"endTime":1339.919,"body":"why it's so important to have that"},{"speaker":"Average Joe Finances","startTime":1339.919,"endTime":1341.779,"body":"website have that mailing list."},{"speaker":"Average Joe Finances","startTime":1341.779,"endTime":1344.569,"body":"Because again, like you said,"},{"speaker":"Average Joe Finances","startTime":1341.779,"endTime":1344.569,"body":"you, you own that that's yours."},{"speaker":"Average Joe Finances","startTime":1344.619,"endTime":1348.73,"body":"And sure anybody can unsubscribe at any"},{"speaker":"Average Joe Finances","startTime":1344.619,"endTime":1348.73,"body":"time, but really if you're putting out"},{"speaker":"Average Joe Finances","startTime":1348.73,"endTime":1354.4,"body":"good content and you're not just spamming"},{"speaker":"Average Joe Finances","startTime":1348.73,"endTime":1354.4,"body":"people, they're likely not to unsubscribe."},{"speaker":"Average Joe Finances","startTime":1354.41,"endTime":1356.97,"body":"I usually send out like"},{"speaker":"Average Joe Finances","startTime":1354.41,"endTime":1356.97,"body":"a weekly newsletter."},{"speaker":"Average Joe Finances","startTime":1356.988,"endTime":1358.158,"body":"And it's not even really a newsletter."},{"speaker":"Average Joe Finances","startTime":1358.158,"endTime":1361.474,"body":"It's just Hey, here's our latest blog"},{"speaker":"Average Joe Finances","startTime":1358.158,"endTime":1361.474,"body":"posts and our latest podcast episodes"},{"speaker":"Average Joe Finances","startTime":1361.474,"endTime":1365.654,"body":"and here's what's going on and Hey, we're"},{"speaker":"Average Joe Finances","startTime":1361.474,"endTime":1365.654,"body":"doing an Amazon gift card giveaway for,"},{"speaker":"Average Joe Finances","startTime":1365.696,"endTime":1368.547,"body":"leaving a review and inviting people"},{"speaker":"Average Joe Finances","startTime":1365.696,"endTime":1368.547,"body":"to the Facebook group, blah, blah,"},{"speaker":"Average Joe Finances","startTime":1368.547,"endTime":1369.567,"body":"blah, blah, blah, things like that."},{"speaker":"Average Joe Finances","startTime":1369.927,"endTime":1371.847,"body":"Just like some like current"},{"speaker":"Average Joe Finances","startTime":1369.927,"endTime":1371.847,"body":"events that, that we have."},{"speaker":"Average Joe Finances","startTime":1372.847,"endTime":1373.543,"body":"And it's simple."},{"speaker":"Average Joe Finances","startTime":1373.552,"endTime":1374.449,"body":"It's nothing crazy."},{"speaker":"Average Joe Finances","startTime":1374.839,"endTime":1378.902,"body":"And so I've noticed that I don't have"},{"speaker":"Average Joe Finances","startTime":1374.839,"endTime":1378.902,"body":"a huge bounce or like unsubscription"},{"speaker":"Average Joe Finances","startTime":1378.902,"endTime":1380.114,"body":"rate which is pretty awesome."},{"speaker":"Average Joe Finances","startTime":1380.114,"endTime":1384.088,"body":"And I think it's due to the"},{"speaker":"Average Joe Finances","startTime":1380.114,"endTime":1384.088,"body":"nature of not being spammy."},{"speaker":"Average Joe Finances","startTime":1384.158,"endTime":1386.543,"body":"You don't wanna, you don't want to"},{"speaker":"Average Joe Finances","startTime":1384.158,"endTime":1386.543,"body":"sound spammy to your email list, but"},{"speaker":"Average Joe Finances","startTime":1386.543,"endTime":1392.225,"body":"I do find that I probably get more"},{"speaker":"Average Joe Finances","startTime":1386.543,"endTime":1392.225,"body":"podcast listens from my email list."},{"speaker":"Average Joe Finances","startTime":1392.231,"endTime":1395.226,"body":"Probably more than I do from"},{"speaker":"Average Joe Finances","startTime":1392.231,"endTime":1395.226,"body":"posting it on social media."},{"speaker":"Average Joe Finances","startTime":1395.291,"endTime":1398.321,"body":"And I think so you kind of really"},{"speaker":"Average Joe Finances","startTime":1395.291,"endTime":1398.321,"body":"hit the nail on the head there."},{"speaker":"Sarah St. John","startTime":1398.571,"endTime":1398.901,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":1398.901,"endTime":1403.771,"body":"I usually send out there's"},{"speaker":"Sarah St. John","startTime":1398.901,"endTime":1403.771,"body":"different opinions on how often"},{"speaker":"Sarah St. John","startTime":1403.771,"endTime":1405.001,"body":"you should send an email out."},{"speaker":"Sarah St. John","startTime":1405.042,"endTime":1409.199,"body":"Some people say once a month, some"},{"speaker":"Sarah St. John","startTime":1405.042,"endTime":1409.199,"body":"say once a week, some say once a day,"},{"speaker":"Sarah St. John","startTime":1409.199,"endTime":1411.479,"body":"multiple times, anyway, I usually."},{"speaker":"Sarah St. John","startTime":1412.019,"endTime":1413.519,"body":"try to stick to about once a week."},{"speaker":"Sarah St. John","startTime":1413.549,"endTime":1415.809,"body":"And it's usually when I"},{"speaker":"Sarah St. John","startTime":1413.549,"endTime":1415.809,"body":"have a new podcast out."},{"speaker":"Sarah St. John","startTime":1415.83,"endTime":1421.244,"body":"And actually since we're talking about"},{"speaker":"Sarah St. John","startTime":1415.83,"endTime":1421.244,"body":"podcasts and email news letters, and I"},{"speaker":"Sarah St. John","startTime":1421.244,"endTime":1425.534,"body":"had mentioned earlier that I mentioned"},{"speaker":"Sarah St. John","startTime":1421.244,"endTime":1425.534,"body":"tools and resources and software, my"},{"speaker":"Sarah St. John","startTime":1425.58,"endTime":1431.893,"body":"podcasts the email platform that I use is"},{"speaker":"Sarah St. John","startTime":1425.58,"endTime":1431.893,"body":"actually free up to, I think, a thousand."},{"speaker":"Sarah St. John","startTime":1431.957,"endTime":1433.85,"body":"When I signed up, it was up to 3000."},{"speaker":"Sarah St. John","startTime":1433.856,"endTime":1435.826,"body":"No, actually it's sendFox."},{"speaker":"Sarah St. John","startTime":1436.046,"endTime":1436.496,"body":"Oh, okay."},{"speaker":"Sarah St. John","startTime":1436.496,"endTime":1436.856,"body":"Okay."},{"speaker":"Sarah St. John","startTime":1437.336,"endTime":1437.516,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":1437.546,"endTime":1441.156,"body":"MailChimp and mailer light are the"},{"speaker":"Sarah St. John","startTime":1437.546,"endTime":1441.156,"body":"only other two that I know of that ha"},{"speaker":"Sarah St. John","startTime":1441.176,"endTime":1443.246,"body":"I think Aweber now does two . Yeah."},{"speaker":"Sarah St. John","startTime":1444.246,"endTime":1445.366,"body":"So with sendFox."},{"speaker":"Sarah St. John","startTime":1445.386,"endTime":1445.656,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":1445.656,"endTime":1450.276,"body":"It's free up to a thousand and then,"},{"speaker":"Sarah St. John","startTime":1445.656,"endTime":1450.276,"body":"but what I really like about it is"},{"speaker":"Sarah St. John","startTime":1450.276,"endTime":1455.26,"body":"that you can, especially for any kind"},{"speaker":"Sarah St. John","startTime":1450.276,"endTime":1455.26,"body":"of content creator, like a podcast"},{"speaker":"Sarah St. John","startTime":1455.26,"endTime":1459.886,"body":"or blog or YouTube, or is anytime you"},{"speaker":"Sarah St. John","startTime":1455.26,"endTime":1459.886,"body":"have a new podcast, episode blog, post"},{"speaker":"Sarah St. John","startTime":1459.886,"endTime":1464.154,"body":"YouTube video, you can put in your"},{"speaker":"Sarah St. John","startTime":1459.886,"endTime":1464.154,"body":"RSS feed or YouTube channel and it'll"},{"speaker":"Sarah St. John","startTime":1464.154,"endTime":1467.874,"body":"automatically generate a newsletter and"},{"speaker":"Sarah St. John","startTime":1464.154,"endTime":1467.874,"body":"you can have it set up to automatically"},{"speaker":"Sarah St. John","startTime":1467.874,"endTime":1470.034,"body":"send it or to save it as a draft."},{"speaker":"Sarah St. John","startTime":1470.034,"endTime":1472.074,"body":"And then you can go in"},{"speaker":"Sarah St. John","startTime":1470.034,"endTime":1472.074,"body":"and add other stuff to it."},{"speaker":"Sarah St. John","startTime":1472.494,"endTime":1475.051,"body":"But that's what I love is"},{"speaker":"Sarah St. John","startTime":1472.494,"endTime":1475.051,"body":"cause it'll automatically."},{"speaker":"Sarah St. John","startTime":1475.101,"endTime":1478.785,"body":"They're from appSumo for people who"},{"speaker":"Sarah St. John","startTime":1475.101,"endTime":1478.785,"body":"don't know AppSumo is basically like"},{"speaker":"Sarah St. John","startTime":1479.145,"endTime":1484.691,"body":"a marketplace,  for various they have"},{"speaker":"Sarah St. John","startTime":1479.145,"endTime":1484.691,"body":"some e-books and courses and things,"},{"speaker":"Sarah St. John","startTime":1484.721,"endTime":1491.329,"body":"but it's mainly for software where it's"},{"speaker":"Sarah St. John","startTime":1484.721,"endTime":1491.329,"body":"generally like businesses who are just"},{"speaker":"Sarah St. John","startTime":1491.329,"endTime":1494.689,"body":"launching, or maybe they've been around"},{"speaker":"Sarah St. John","startTime":1491.329,"endTime":1494.689,"body":"a while, but they need more funding."},{"speaker":"Sarah St. John","startTime":1494.689,"endTime":1498.597,"body":"So what they'll do is they'll do like"},{"speaker":"Sarah St. John","startTime":1494.689,"endTime":1498.597,"body":"these lifetime deals where, you'll"},{"speaker":"Sarah St. John","startTime":1498.597,"endTime":1500.938,"body":"save I dunno, I've boughten a few."},{"speaker":"Sarah St. John","startTime":1501.238,"endTime":1502.018,"body":"Is that a word bond?"},{"speaker":"Sarah St. John","startTime":1502.198,"endTime":1503.338,"body":"I've whatever."},{"speaker":"Sarah St. John","startTime":1503.488,"endTime":1508.348,"body":"I've bought several different software"},{"speaker":"Sarah St. John","startTime":1503.488,"endTime":1508.348,"body":"programs on there that it's a one-time"},{"speaker":"Sarah St. John","startTime":1508.348,"endTime":1512.565,"body":"fee of, you know, let's say 50 bucks or"},{"speaker":"Sarah St. John","startTime":1508.348,"endTime":1512.565,"body":"whatever, when it would normally cost,"},{"speaker":"Sarah St. John","startTime":1512.573,"endTime":1514.463,"body":"50 bucks a month or something like that."},{"speaker":"Sarah St. John","startTime":1514.463,"endTime":1515.493,"body":"So you save a whole bunch of money."},{"speaker":"Sarah St. John","startTime":1515.493,"endTime":1515.573,"body":"Right?"},{"speaker":"Sarah St. John","startTime":1515.663,"endTime":1515.963,"body":"Right."},{"speaker":"Sarah St. John","startTime":1516.002,"endTime":1519.782,"body":"Anyway, so that company actually,"},{"speaker":"Sarah St. John","startTime":1516.002,"endTime":1519.782,"body":"they have some of their own products"},{"speaker":"Sarah St. John","startTime":1519.782,"endTime":1521.642,"body":"and send Fox is actually one of them."},{"speaker":"Sarah St. John","startTime":1521.642,"endTime":1524.972,"body":"I also use king Sumo for my"},{"speaker":"Sarah St. John","startTime":1521.642,"endTime":1524.972,"body":"giveaways, which is free."},{"speaker":"Sarah St. John","startTime":1525.302,"endTime":1530.192,"body":"And also by them, they have"},{"speaker":"Sarah St. John","startTime":1525.302,"endTime":1530.192,"body":"tidy cal, which is like a new"},{"speaker":"Sarah St. John","startTime":1530.822,"endTime":1534.752,"body":"it's like Calendly, but it's, so"},{"speaker":"Sarah St. John","startTime":1530.822,"endTime":1534.752,"body":"they have a few different things"},{"speaker":"Average Joe Finances","startTime":1534.775,"endTime":1536.602,"body":"Yeah, I might"},{"speaker":"Average Joe Finances","startTime":1534.775,"endTime":1536.602,"body":"have to explore they're a little more"},{"speaker":"Average Joe Finances","startTime":1536.602,"endTime":1541.032,"body":"than in play around because now you got"},{"speaker":"Average Joe Finances","startTime":1536.602,"endTime":1541.032,"body":"the gears turning up here right now."},{"speaker":"Sarah St. John","startTime":1541.408,"endTime":1541.828,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":1541.89,"endTime":1543.885,"body":"On my website, there's actually a."},{"speaker":"Sarah St. John","startTime":1544.425,"endTime":1547.432,"body":"Link at the very top"},{"speaker":"Sarah St. John","startTime":1544.425,"endTime":1547.432,"body":"called 27 tools I use."},{"speaker":"Sarah St. John","startTime":1548.002,"endTime":1553.045,"body":"And so it's all the software that"},{"speaker":"Sarah St. John","startTime":1548.002,"endTime":1553.045,"body":"I use and most of it, or a lot of"},{"speaker":"Sarah St. John","startTime":1553.045,"endTime":1556.015,"body":"it is free or like really cheap."},{"speaker":"Sarah St. John","startTime":1556.065,"endTime":1559.707,"body":"And so I think I have sendFox and king"},{"speaker":"Sarah St. John","startTime":1556.065,"endTime":1559.707,"body":"Sumo and some different ones on there,"},{"speaker":"Sarah St. John","startTime":1559.707,"endTime":1562.487,"body":"but yeah, I just, I love their products."},{"speaker":"Sarah St. John","startTime":1562.577,"endTime":1562.907,"body":"Sorry."},{"speaker":"Sarah St. John","startTime":1563.117,"endTime":1566.417,"body":"Now it sounds like an infomercial"},{"speaker":"Sarah St. John","startTime":1563.117,"endTime":1566.417,"body":"for AppSumo, but I'm not that wasn't,"},{"speaker":"Average Joe Finances","startTime":1566.987,"endTime":1568.937,"body":"this is great"},{"speaker":"Average Joe Finances","startTime":1566.987,"endTime":1568.937,"body":"information, especially like for somebody"},{"speaker":"Average Joe Finances","startTime":1568.937,"endTime":1572.867,"body":"listening to the show that maybe wants"},{"speaker":"Average Joe Finances","startTime":1568.937,"endTime":1572.867,"body":"to start a podcast or start their own"},{"speaker":"Average Joe Finances","startTime":1572.867,"endTime":1574.492,"body":"side hustle, anywhere you can find."},{"speaker":"Average Joe Finances","startTime":1575.492,"endTime":1579.002,"body":"Software programs that can be useful"},{"speaker":"Average Joe Finances","startTime":1575.492,"endTime":1579.002,"body":"or helpful that's what this is about."},{"speaker":"Average Joe Finances","startTime":1579.002,"endTime":1579.212,"body":"Right."},{"speaker":"Average Joe Finances","startTime":1579.212,"endTime":1582.062,"body":"That's what podcast is all about is"},{"speaker":"Average Joe Finances","startTime":1579.212,"endTime":1582.062,"body":"we're trying to get this information out"},{"speaker":"Average Joe Finances","startTime":1582.482,"endTime":1585.61,"body":"to help other potential entrepreneurs"},{"speaker":"Average Joe Finances","startTime":1582.482,"endTime":1585.61,"body":"with starting their own side hustle"},{"speaker":"Average Joe Finances","startTime":1585.61,"endTime":1586.54,"body":"and starting their own business."},{"speaker":"Average Joe Finances","startTime":1586.54,"endTime":1588.61,"body":"So definitely does not"},{"speaker":"Average Joe Finances","startTime":1586.54,"endTime":1588.61,"body":"sound like informational."},{"speaker":"Average Joe Finances","startTime":1588.651,"endTime":1590.211,"body":"This is stuff that you're using yourself."},{"speaker":"Average Joe Finances","startTime":1590.299,"endTime":1593.88,"body":"Just I wouldn't promote products,"},{"speaker":"Average Joe Finances","startTime":1590.299,"endTime":1593.88,"body":"I don't use, because it's just not,"},{"speaker":"Average Joe Finances","startTime":1594.58,"endTime":1597.48,"body":"why would you sit here and try to"},{"speaker":"Average Joe Finances","startTime":1594.58,"endTime":1597.48,"body":"tell somebody, Hey, you should use"},{"speaker":"Average Joe Finances","startTime":1597.48,"endTime":1598.68,"body":"this when you don't use it yourself."},{"speaker":"Average Joe Finances","startTime":1599.18,"endTime":1603.753,"body":"But so I want to talk about, I want"},{"speaker":"Average Joe Finances","startTime":1599.18,"endTime":1603.753,"body":"to kind of transition this into like"},{"speaker":"Average Joe Finances","startTime":1604.323,"endTime":1606.843,"body":"deep diving into podcasting itself."},{"speaker":"Average Joe Finances","startTime":1607.263,"endTime":1607.743,"body":"Okay."},{"speaker":"Average Joe Finances","startTime":1607.953,"endTime":1611.031,"body":"So you talked about all the different"},{"speaker":"Average Joe Finances","startTime":1607.953,"endTime":1611.031,"body":"softwares and tools and different"},{"speaker":"Average Joe Finances","startTime":1611.031,"endTime":1612.951,"body":"things that can help you with a podcast."},{"speaker":"Average Joe Finances","startTime":1613.371,"endTime":1616.155,"body":"But I want to know at least"},{"speaker":"Average Joe Finances","startTime":1613.371,"endTime":1616.155,"body":"for you, why do you think."},{"speaker":"Average Joe Finances","startTime":1616.95,"endTime":1620.43,"body":"Podcasting has become so popular lately."},{"speaker":"Average Joe Finances","startTime":1620.508,"endTime":1622.848,"body":"Podcasts have been around"},{"speaker":"Average Joe Finances","startTime":1620.508,"endTime":1622.848,"body":"for a while, right?"},{"speaker":"Average Joe Finances","startTime":1623.028,"endTime":1625.488,"body":"Just like blogs have been around"},{"speaker":"Average Joe Finances","startTime":1623.028,"endTime":1625.488,"body":"for awhile and then blogs hit"},{"speaker":"Average Joe Finances","startTime":1625.488,"endTime":1626.854,"body":"their peak and then died down."},{"speaker":"Average Joe Finances","startTime":1626.997,"endTime":1631.494,"body":"But podcasting started off and it was"},{"speaker":"Average Joe Finances","startTime":1626.997,"endTime":1631.494,"body":"just like this for years, just, it wasn't"},{"speaker":"Average Joe Finances","startTime":1631.494,"endTime":1632.574,"body":"really something you talked about now."},{"speaker":"Average Joe Finances","startTime":1632.574,"endTime":1636.414,"body":"Podcasts are like a everyday"},{"speaker":"Average Joe Finances","startTime":1632.574,"endTime":1636.414,"body":"conversation people have, oh, Hey,"},{"speaker":"Average Joe Finances","startTime":1636.414,"endTime":1637.644,"body":"do you listen to such and such?"},{"speaker":"Average Joe Finances","startTime":1637.644,"endTime":1640.408,"body":"Or, whatever it's a much more talked"},{"speaker":"Average Joe Finances","startTime":1637.644,"endTime":1640.408,"body":"about thing and people know what"},{"speaker":"Average Joe Finances","startTime":1640.408,"endTime":1643.468,"body":"podcasts are, where if you would've"},{"speaker":"Average Joe Finances","startTime":1640.408,"endTime":1643.468,"body":"asked three or four years ago, what a"},{"speaker":"Average Joe Finances","startTime":1643.468,"endTime":1645.688,"body":"podcast is, some people would even know."},{"speaker":"Average Joe Finances","startTime":1645.868,"endTime":1647.818,"body":"So why do you think"},{"speaker":"Average Joe Finances","startTime":1645.868,"endTime":1647.818,"body":"it's so popular lately?"},{"speaker":"Sarah St. John","startTime":1648.164,"endTime":1649.244,"body":"Yeah, that's true."},{"speaker":"Sarah St. John","startTime":1649.265,"endTime":1649.529,"body":"Let's see."},{"speaker":"Sarah St. John","startTime":1649.529,"endTime":1653.939,"body":"Podcasting started and"},{"speaker":"Sarah St. John","startTime":1649.529,"endTime":1653.939,"body":"I think it was 2004."},{"speaker":"Sarah St. John","startTime":1654.065,"endTime":1659.885,"body":"So between 2004 and 2019, so 15 years, I"},{"speaker":"Sarah St. John","startTime":1654.065,"endTime":1659.885,"body":"think there were only 800,000 podcasts."},{"speaker":"Sarah St. John","startTime":1660.885,"endTime":1666.765,"body":"And then from 2019 to 2020 in just"},{"speaker":"Sarah St. John","startTime":1660.885,"endTime":1666.765,"body":"one year that it doubled and now"},{"speaker":"Sarah St. John","startTime":1667.005,"endTime":1671.355,"body":"to like 1.6 million, and now we're"},{"speaker":"Sarah St. John","startTime":1667.005,"endTime":1671.355,"body":"actually over 2 million in 2012."},{"speaker":"Average Joe Finances","startTime":1671.745,"endTime":1673.665,"body":"So you can't"},{"speaker":"Average Joe Finances","startTime":1671.745,"endTime":1673.665,"body":"even blame the pandemic for that"},{"speaker":"Average Joe Finances","startTime":1673.665,"endTime":1678.465,"body":"because it started skyrocketing in 2019"},{"speaker":"Average Joe Finances","startTime":1673.665,"endTime":1678.465,"body":"and yeah, we're over 2 million now."},{"speaker":"Average Joe Finances","startTime":1678.465,"endTime":1679.755,"body":"That's insane."},{"speaker":"Sarah St. John","startTime":1680.295,"endTime":1680.805,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":1681.195,"endTime":1685.927,"body":"And so in some ways people think,"},{"speaker":"Sarah St. John","startTime":1681.195,"endTime":1685.927,"body":"then why should I start a podcast?"},{"speaker":"Sarah St. John","startTime":1685.927,"endTime":1690.877,"body":"Because won't, isn't there too much"},{"speaker":"Sarah St. John","startTime":1685.927,"endTime":1690.877,"body":"competition, but actually in relation"},{"speaker":"Sarah St. John","startTime":1690.877,"endTime":1694.582,"body":"to blogging, last I knew there were"},{"speaker":"Sarah St. John","startTime":1690.877,"endTime":1694.582,"body":"600 million blogs, but that was"},{"speaker":"Sarah St. John","startTime":1694.582,"endTime":1695.842,"body":"like a year ago when I checked."},{"speaker":"Average Joe Finances","startTime":1696.232,"endTime":1696.352,"body":"Yeah."},{"speaker":"Average Joe Finances","startTime":1696.772,"endTime":1699.286,"body":"I think it's closer to 700 or 800 now."},{"speaker":"Average Joe Finances","startTime":1699.286,"endTime":1702.474,"body":"I think the last time I looked, cause I've"},{"speaker":"Average Joe Finances","startTime":1699.286,"endTime":1702.474,"body":"looked at these comparisons too because"},{"speaker":"Average Joe Finances","startTime":1702.474,"endTime":1704.034,"body":"people have asked me that same question."},{"speaker":"Average Joe Finances","startTime":1704.034,"endTime":1705.474,"body":"Like, why would I start now?"},{"speaker":"Average Joe Finances","startTime":1705.474,"endTime":1707.784,"body":"I was like, look, I started"},{"speaker":"Average Joe Finances","startTime":1705.474,"endTime":1707.784,"body":"my podcast when there was"},{"speaker":"Average Joe Finances","startTime":1707.784,"endTime":1711.414,"body":"1,700,00 or 1,800,000 podcasts."},{"speaker":"Average Joe Finances","startTime":1711.42,"endTime":1712.955,"body":"And it's been very successful."},{"speaker":"Average Joe Finances","startTime":1712.955,"endTime":1715.113,"body":"You just gotta be able to stick out,"},{"speaker":"Average Joe Finances","startTime":1712.955,"endTime":1715.113,"body":"but at the same time, when you think"},{"speaker":"Average Joe Finances","startTime":1715.113,"endTime":1721.173,"body":"about it, 2 million podcasts is not a"},{"speaker":"Average Joe Finances","startTime":1715.113,"endTime":1721.173,"body":"lot when you compare that to everything"},{"speaker":"Average Joe Finances","startTime":1721.173,"endTime":1722.283,"body":"else, that's out there on the internet."},{"speaker":"Sarah St. John","startTime":1722.497,"endTime":1722.887,"body":"Right?"},{"speaker":"Sarah St. John","startTime":1722.887,"endTime":1723.667,"body":"Exactly."},{"speaker":"Sarah St. John","startTime":1723.667,"endTime":1726.067,"body":"So that's what I tried to let people know."},{"speaker":"Average Joe Finances","startTime":1726.079,"endTime":1727.639,"body":"How many"},{"speaker":"Average Joe Finances","startTime":1726.079,"endTime":1727.639,"body":"YouTube channels are out there?"},{"speaker":"Average Joe Finances","startTime":1727.939,"endTime":1731.615,"body":"I don't see any type of ridiculous"},{"speaker":"Average Joe Finances","startTime":1727.939,"endTime":1731.615,"body":"number, an active YouTube channels,"},{"speaker":"Average Joe Finances","startTime":1731.615,"endTime":1734.795,"body":"not just like ones that somebody"},{"speaker":"Average Joe Finances","startTime":1731.615,"endTime":1734.795,"body":"created it to go leave spam comments."},{"speaker":"Average Joe Finances","startTime":1735.125,"endTime":1736.835,"body":"Like I'm talking about"},{"speaker":"Average Joe Finances","startTime":1735.125,"endTime":1736.835,"body":"active YouTube channels."},{"speaker":"Average Joe Finances","startTime":1736.866,"endTime":1739.596,"body":"There's a lot, way more"},{"speaker":"Average Joe Finances","startTime":1736.866,"endTime":1739.596,"body":"than there are podcasts."},{"speaker":"Average Joe Finances","startTime":1739.694,"endTime":1743.384,"body":"And people are still building"},{"speaker":"Average Joe Finances","startTime":1739.694,"endTime":1743.384,"body":"new YouTube channels and blowing"},{"speaker":"Average Joe Finances","startTime":1743.384,"endTime":1744.944,"body":"them up and making them go viral."},{"speaker":"Sarah St. John","startTime":1745.104,"endTime":1745.477,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":1745.477,"endTime":1750.997,"body":"And I think the thing with podcasting,"},{"speaker":"Sarah St. John","startTime":1745.477,"endTime":1750.997,"body":"why it's getting so well, a few reasons."},{"speaker":"Sarah St. John","startTime":1751.075,"endTime":1754.335,"body":"I think the biggest thing"},{"speaker":"Sarah St. John","startTime":1751.075,"endTime":1754.335,"body":"about podcasting is that."},{"speaker":"Sarah St. John","startTime":1754.491,"endTime":1756.261,"body":"People can multitask"},{"speaker":"Sarah St. John","startTime":1754.491,"endTime":1756.261,"body":"when they're doing it."},{"speaker":"Sarah St. John","startTime":1756.261,"endTime":1758.976,"body":"They can be driving, on a commute."},{"speaker":"Sarah St. John","startTime":1759.006,"endTime":1763.489,"body":"They could be doing the dishes,"},{"speaker":"Sarah St. John","startTime":1759.006,"endTime":1763.489,"body":"riding a subway cleaning the house,"},{"speaker":"Sarah St. John","startTime":1763.489,"endTime":1765.172,"body":"even mowing the yard, whatever."},{"speaker":"Sarah St. John","startTime":1765.562,"endTime":1770.391,"body":"And they can multitask because unlike,"},{"speaker":"Sarah St. John","startTime":1765.562,"endTime":1770.391,"body":"reading a book or watching a YouTube"},{"speaker":"Sarah St. John","startTime":1770.421,"endTime":1771.981,"body":"video, it doesn't involve your eyes."},{"speaker":"Sarah St. John","startTime":1771.981,"endTime":1778.448,"body":"So people are more likely to listen to an"},{"speaker":"Sarah St. John","startTime":1771.981,"endTime":1778.448,"body":"hour long episode then by, with a podcast"},{"speaker":"Sarah St. John","startTime":1778.478,"endTime":1781.508,"body":"then to watch an hour long YouTube."},{"speaker":"Sarah St. John","startTime":1781.583,"endTime":1786.374,"body":"Usually YouTube videos have to be like"},{"speaker":"Sarah St. John","startTime":1781.583,"endTime":1786.374,"body":"five or 10 minutes to, be successful."},{"speaker":"Sarah St. John","startTime":1786.794,"endTime":1789.764,"body":"But and because people are listening"},{"speaker":"Sarah St. John","startTime":1786.794,"endTime":1789.764,"body":"for so long, they're really"},{"speaker":"Sarah St. John","startTime":1789.764,"endTime":1791.736,"body":"getting to know and trust you."},{"speaker":"Sarah St. John","startTime":1791.736,"endTime":1795.865,"body":"And they almost feel like they, they"},{"speaker":"Sarah St. John","startTime":1791.736,"endTime":1795.865,"body":"actually know you, and so there's"},{"speaker":"Sarah St. John","startTime":1795.921,"endTime":1798.713,"body":"more of a personal connection, there."},{"speaker":"Sarah St. John","startTime":1798.713,"endTime":1800.665,"body":"And and I think as far as."},{"speaker":"Sarah St. John","startTime":1801.189,"endTime":1807.635,"body":"So I think that's why podcasts are popular"},{"speaker":"Sarah St. John","startTime":1801.189,"endTime":1807.635,"body":"or their consumption rate is really high."},{"speaker":"Sarah St. John","startTime":1807.635,"endTime":1811.346,"body":"Like you said earlier, someone could"},{"speaker":"Sarah St. John","startTime":1807.635,"endTime":1811.346,"body":"be on a 30 minute commute, let's say,"},{"speaker":"Sarah St. John","startTime":1811.346,"endTime":1813.236,"body":"and the podcast episode is 45 minutes."},{"speaker":"Sarah St. John","startTime":1813.313,"endTime":1815.383,"body":"Maybe they won't finish the last 15."},{"speaker":"Sarah St. John","startTime":1815.383,"endTime":1819.193,"body":"Although I always finished the podcast, I"},{"speaker":"Sarah St. John","startTime":1815.383,"endTime":1819.193,"body":"listened to, I just sit in the parking lot"},{"speaker":"Sarah St. John","startTime":1819.193,"endTime":1822.876,"body":"and finish it, but, or I'll push pause,"},{"speaker":"Sarah St. John","startTime":1819.193,"endTime":1822.876,"body":"and then pick it up later or whatever."},{"speaker":"Sarah St. John","startTime":1822.928,"endTime":1823.858,"body":"That can happen."},{"speaker":"Sarah St. John","startTime":1823.975,"endTime":1828.158,"body":"But still the percentage wise of"},{"speaker":"Sarah St. John","startTime":1823.975,"endTime":1828.158,"body":"consumption rate is much higher with"},{"speaker":"Sarah St. John","startTime":1828.188,"endTime":1830.318,"body":"a podcast than really anything else."},{"speaker":"Sarah St. John","startTime":1830.321,"endTime":1835.822,"body":"But then, so many big people are"},{"speaker":"Sarah St. John","startTime":1830.321,"endTime":1835.822,"body":"creating podcasts like Joe Rogan,"},{"speaker":"Sarah St. John","startTime":1835.822,"endTime":1839.282,"body":"for example, who in his a hundred"},{"speaker":"Sarah St. John","startTime":1835.822,"endTime":1839.282,"body":"million dollar Spotify deal."},{"speaker":"Sarah St. John","startTime":1839.282,"endTime":1843.176,"body":"And so I think people are hearing"},{"speaker":"Sarah St. John","startTime":1839.282,"endTime":1843.176,"body":"the word podcast thrown around."},{"speaker":"Sarah St. John","startTime":1843.176,"endTime":1845.636,"body":"It's more in the media"},{"speaker":"Sarah St. John","startTime":1843.176,"endTime":1845.636,"body":"and the news and whatnot."},{"speaker":"Sarah St. John","startTime":1845.786,"endTime":1846.086,"body":"And then."},{"speaker":"Sarah St. John","startTime":1846.646,"endTime":1849.766,"body":"Yeah, anyone and everyone can"},{"speaker":"Sarah St. John","startTime":1846.646,"endTime":1849.766,"body":"create a podcast, but what's"},{"speaker":"Sarah St. John","startTime":1849.766,"endTime":1854.176,"body":"interesting is that all these bigger"},{"speaker":"Sarah St. John","startTime":1849.766,"endTime":1854.176,"body":"people are starting to do it too."},{"speaker":"Sarah St. John","startTime":1854.386,"endTime":1857.967,"body":"It's especially during the pandemic,"},{"speaker":"Sarah St. John","startTime":1854.386,"endTime":1857.967,"body":"I think a lot of people were creating"},{"speaker":"Sarah St. John","startTime":1857.967,"endTime":1861.957,"body":"podcasts because they had the time to,"},{"speaker":"Sarah St. John","startTime":1857.967,"endTime":1861.957,"body":"and of course, I'm sure a lot of those"},{"speaker":"Sarah St. John","startTime":1861.957,"endTime":1866.854,"body":"have pod faded or will stop doing it once"},{"speaker":"Sarah St. John","startTime":1861.957,"endTime":1866.854,"body":"they're back to their normal routine."},{"speaker":"Sarah St. John","startTime":1866.862,"endTime":1870.467,"body":"But and then there's, those are"},{"speaker":"Sarah St. John","startTime":1866.862,"endTime":1870.467,"body":"so many podcasts that turned into"},{"speaker":"Sarah St. John","startTime":1870.467,"endTime":1873.387,"body":"TV shows now, like I think Dr."},{"speaker":"Sarah St. John","startTime":1873.387,"endTime":1875.337,"body":"Death is now a TV show."},{"speaker":"Sarah St. John","startTime":1875.389,"endTime":1877.245,"body":"Oh, what was another one?"},{"speaker":"Sarah St. John","startTime":1877.485,"endTime":1877.815,"body":"I don't know."},{"speaker":"Sarah St. John","startTime":1877.815,"endTime":1878.415,"body":"There's at least"},{"speaker":"Average Joe Finances","startTime":1878.835,"endTime":1880.965,"body":"one of those"},{"speaker":"Average Joe Finances","startTime":1878.835,"endTime":1880.965,"body":"true crime ones turned into a TV"},{"speaker":"Average Joe Finances","startTime":1880.965,"endTime":1883.035,"body":"show as well, or at least they"},{"speaker":"Average Joe Finances","startTime":1880.965,"endTime":1883.035,"body":"started taking some of those stories."},{"speaker":"Average Joe Finances","startTime":1883.102,"endTime":1886.396,"body":"Cause those seem to be like popular"},{"speaker":"Average Joe Finances","startTime":1883.102,"endTime":1886.396,"body":"ones, like true crime podcasts,"},{"speaker":"Average Joe Finances","startTime":1886.396,"endTime":1887.776,"body":"like those things take off."},{"speaker":"Average Joe Finances","startTime":1887.829,"endTime":1890.902,"body":"And but I just want to touch on"},{"speaker":"Average Joe Finances","startTime":1887.829,"endTime":1890.902,"body":"this a little bit because, so I"},{"speaker":"Average Joe Finances","startTime":1890.932,"endTime":1893.632,"body":"usually listen to just podcasts"},{"speaker":"Average Joe Finances","startTime":1890.932,"endTime":1893.632,"body":"in my particular niche, right."},{"speaker":"Average Joe Finances","startTime":1893.632,"endTime":1896.47,"body":"Stuff that I'm interested in,"},{"speaker":"Average Joe Finances","startTime":1893.632,"endTime":1896.47,"body":"which is, finances investing"},{"speaker":"Average Joe Finances","startTime":1896.47,"endTime":1897.73,"body":"real estate and things like that."},{"speaker":"Average Joe Finances","startTime":1897.82,"endTime":1901.84,"body":"And like you, I will sit here and listen"},{"speaker":"Average Joe Finances","startTime":1897.82,"endTime":1901.84,"body":"to a podcast, so on my commute to work."},{"speaker":"Average Joe Finances","startTime":1901.84,"endTime":1905.373,"body":"So usually in the morning, it's about"},{"speaker":"Average Joe Finances","startTime":1901.84,"endTime":1905.373,"body":"22 to 25 minutes to get to work."},{"speaker":"Average Joe Finances","startTime":1905.423,"endTime":1909.803,"body":"And then on my way, home it's between 45"},{"speaker":"Average Joe Finances","startTime":1905.423,"endTime":1909.803,"body":"minutes to an hour and 15 minutes because"},{"speaker":"Average Joe Finances","startTime":1909.837,"endTime":1911.487,"body":"traffic here in Hawaii is wonderful."},{"speaker":"Average Joe Finances","startTime":1911.598,"endTime":1915.509,"body":"So it gives me the opportunity to listen"},{"speaker":"Average Joe Finances","startTime":1911.598,"endTime":1915.509,"body":"to, full episodes and a lot of the shows"},{"speaker":"Average Joe Finances","startTime":1915.509,"endTime":1919.939,"body":"I listen to are an hour long or, sometimes"},{"speaker":"Average Joe Finances","startTime":1915.509,"endTime":1919.939,"body":"45 minutes, sometimes an hour and a half."},{"speaker":"Average Joe Finances","startTime":1919.939,"endTime":1920.629,"body":"It just depends."},{"speaker":"Average Joe Finances","startTime":1920.683,"endTime":1922.993,"body":"one of the things that I like"},{"speaker":"Average Joe Finances","startTime":1920.683,"endTime":1922.993,"body":"about it is I'll listen to some"},{"speaker":"Average Joe Finances","startTime":1922.993,"endTime":1924.133,"body":"of it on the way into work."},{"speaker":"Average Joe Finances","startTime":1924.703,"endTime":1927.673,"body":"If I'm not in a good spot where"},{"speaker":"Average Joe Finances","startTime":1924.703,"endTime":1927.673,"body":"I'm ready to pause it yet, I will."},{"speaker":"Average Joe Finances","startTime":1927.673,"endTime":1929.833,"body":"I'll sit in the parking lot"},{"speaker":"Average Joe Finances","startTime":1927.673,"endTime":1929.833,"body":"for a little while until I feel"},{"speaker":"Average Joe Finances","startTime":1929.833,"endTime":1932.578,"body":"like, okay, this is, oh, they're"},{"speaker":"Average Joe Finances","startTime":1929.833,"endTime":1932.578,"body":"switching to us a sponsored segment."},{"speaker":"Average Joe Finances","startTime":1932.578,"endTime":1934.388,"body":"Now I'll hit pause, and"},{"speaker":"Average Joe Finances","startTime":1932.578,"endTime":1934.388,"body":"I'll come back later."},{"speaker":"Average Joe Finances","startTime":1934.432,"endTime":1937.424,"body":"So things like that, it usually"},{"speaker":"Average Joe Finances","startTime":1934.432,"endTime":1937.424,"body":"works out that well, that way that"},{"speaker":"Average Joe Finances","startTime":1937.454,"endTime":1940.724,"body":"you know, about 25 minutes into the"},{"speaker":"Average Joe Finances","startTime":1937.454,"endTime":1940.724,"body":"show, then they start talking like"},{"speaker":"Average Joe Finances","startTime":1940.741,"endTime":1942.124,"body":"the sponsors and things like that."},{"speaker":"Average Joe Finances","startTime":1942.124,"endTime":1944.434,"body":"So it usually works out pretty"},{"speaker":"Average Joe Finances","startTime":1942.124,"endTime":1944.434,"body":"good for me, for my commute, for a"},{"speaker":"Average Joe Finances","startTime":1944.434,"endTime":1945.754,"body":"lot of the podcasts I listened to."},{"speaker":"Average Joe Finances","startTime":1945.778,"endTime":1948.222,"body":"And then I pick right back"},{"speaker":"Average Joe Finances","startTime":1945.778,"endTime":1948.222,"body":"up on my way home from work."},{"speaker":"Average Joe Finances","startTime":1948.312,"endTime":1951.716,"body":"And to me it's just, it just"},{"speaker":"Average Joe Finances","startTime":1948.312,"endTime":1951.716,"body":"helps me with my mindset."},{"speaker":"Average Joe Finances","startTime":1951.716,"endTime":1956.202,"body":"It reminds me as to why I'm doing"},{"speaker":"Average Joe Finances","startTime":1951.716,"endTime":1956.202,"body":"what I'm doing, on the side right now,"},{"speaker":"Average Joe Finances","startTime":1956.202,"endTime":1958.962,"body":"while I'm still in the Navy, but why"},{"speaker":"Average Joe Finances","startTime":1956.202,"endTime":1958.962,"body":"I'm doing like these different side"},{"speaker":"Average Joe Finances","startTime":1958.962,"endTime":1961.375,"body":"hustles and why I'm so motivated."},{"speaker":"Average Joe Finances","startTime":1961.375,"endTime":1966.075,"body":"And so hell bent on being an entrepreneur"},{"speaker":"Average Joe Finances","startTime":1961.375,"endTime":1966.075,"body":"when I retire well, actually not even"},{"speaker":"Average Joe Finances","startTime":1966.075,"endTime":1967.841,"body":"when I retired from the Navy I am one now."},{"speaker":"Average Joe Finances","startTime":1967.87,"endTime":1969.73,"body":"I've, I'm doing these"},{"speaker":"Average Joe Finances","startTime":1967.87,"endTime":1969.73,"body":"different things right now."},{"speaker":"Average Joe Finances","startTime":1969.816,"endTime":1972.006,"body":"I think it's super important"},{"speaker":"Average Joe Finances","startTime":1969.816,"endTime":1972.006,"body":"that if someone's going to listen"},{"speaker":"Average Joe Finances","startTime":1972.006,"endTime":1974.226,"body":"to a podcast, you listen to"},{"speaker":"Average Joe Finances","startTime":1972.006,"endTime":1974.226,"body":"something that's relatable to you."},{"speaker":"Average Joe Finances","startTime":1974.226,"endTime":1975.786,"body":"It's something that you're going to enjoy."},{"speaker":"Average Joe Finances","startTime":1975.869,"endTime":1978.719,"body":"And that if you're going to do a podcast"},{"speaker":"Average Joe Finances","startTime":1975.869,"endTime":1978.719,"body":"that you're talking about something that's"},{"speaker":"Average Joe Finances","startTime":1978.719,"endTime":1981.479,"body":"relatable to you, and it's something"},{"speaker":"Average Joe Finances","startTime":1978.719,"endTime":1981.479,"body":"that you're going to enjoy, because like"},{"speaker":"Average Joe Finances","startTime":1981.479,"endTime":1984.909,"body":"you had mentioned earlier, like a lot"},{"speaker":"Average Joe Finances","startTime":1981.479,"endTime":1984.909,"body":"of these people that start podcasts,"},{"speaker":"Average Joe Finances","startTime":1984.998,"endTime":1986.648,"body":"they'll get this thing called pod fade."},{"speaker":"Average Joe Finances","startTime":1986.648,"endTime":1986.918,"body":"Right."},{"speaker":"Average Joe Finances","startTime":1986.95,"endTime":1989.95,"body":"you'll get like seven to 20 episodes"},{"speaker":"Average Joe Finances","startTime":1986.95,"endTime":1989.95,"body":"in and you're just like, I just,"},{"speaker":"Average Joe Finances","startTime":1989.95,"endTime":1990.98,"body":"I'm not feeling this anymore."},{"speaker":"Average Joe Finances","startTime":1990.982,"endTime":1994.408,"body":"I'm a member of multiple different"},{"speaker":"Average Joe Finances","startTime":1990.982,"endTime":1994.408,"body":"Facebook groups for podcasting and I"},{"speaker":"Average Joe Finances","startTime":1994.408,"endTime":1998.758,"body":"see multiple people posting and they're"},{"speaker":"Average Joe Finances","startTime":1994.408,"endTime":1998.758,"body":"like, ah, yeah, I'm on like episode 18."},{"speaker":"Average Joe Finances","startTime":1999.118,"endTime":2000.828,"body":"And I'm not really getting"},{"speaker":"Average Joe Finances","startTime":1999.118,"endTime":2000.828,"body":"a lot of downloads."},{"speaker":"Average Joe Finances","startTime":2000.828,"endTime":2003.378,"body":"I'm not really sure if I"},{"speaker":"Average Joe Finances","startTime":2000.828,"endTime":2003.378,"body":"want to do this anymore."},{"speaker":"Average Joe Finances","startTime":2003.458,"endTime":2006.075,"body":"And a lot of times I'll reach out to"},{"speaker":"Average Joe Finances","startTime":2003.458,"endTime":2006.075,"body":"them and be like, Hey, what is it that's"},{"speaker":"Average Joe Finances","startTime":2006.285,"endTime":2008.655,"body":"making you not want to do this anymore?"},{"speaker":"Average Joe Finances","startTime":2008.692,"endTime":2010.847,"body":"Go back to your why did"},{"speaker":"Average Joe Finances","startTime":2008.692,"endTime":2010.847,"body":"you start a podcast?"},{"speaker":"Average Joe Finances","startTime":2011.087,"endTime":2012.497,"body":"What was the whole point of doing this?"},{"speaker":"Average Joe Finances","startTime":2012.737,"endTime":2016.067,"body":"If you don't have a good why"},{"speaker":"Average Joe Finances","startTime":2012.737,"endTime":2016.067,"body":"then there's no point in even"},{"speaker":"Average Joe Finances","startTime":2016.067,"endTime":2017.387,"body":"starting, you know what I'm saying?"},{"speaker":"Average Joe Finances","startTime":2017.387,"endTime":2019.77,"body":"So it needs to be something you"},{"speaker":"Average Joe Finances","startTime":2017.387,"endTime":2019.77,"body":"want to do because you enjoy it."},{"speaker":"Average Joe Finances","startTime":2019.84,"endTime":2020.77,"body":"I'm a big talker."},{"speaker":"Average Joe Finances","startTime":2020.911,"endTime":2023.542,"body":"I love to talk we talked about"},{"speaker":"Average Joe Finances","startTime":2020.911,"endTime":2023.542,"body":"this before we even hit record."},{"speaker":"Average Joe Finances","startTime":2023.872,"endTime":2025.432,"body":"I was probably talking your ear off."},{"speaker":"Average Joe Finances","startTime":2025.462,"endTime":2025.732,"body":"Right."},{"speaker":"Average Joe Finances","startTime":2026.002,"endTime":2031.23,"body":"But I enjoy it and when the pandemic"},{"speaker":"Average Joe Finances","startTime":2026.002,"endTime":2031.23,"body":"hit and  I started my podcast and"},{"speaker":"Average Joe Finances","startTime":2031.44,"endTime":2033.13,"body":"at the end of July, 2020, right."},{"speaker":"Average Joe Finances","startTime":2033.13,"endTime":2036.275,"body":"So the pandemic hit and so all"},{"speaker":"Average Joe Finances","startTime":2033.13,"endTime":2036.275,"body":"the I'm a social butterfly."},{"speaker":"Average Joe Finances","startTime":2036.275,"endTime":2036.455,"body":"Right?"},{"speaker":"Average Joe Finances","startTime":2036.455,"endTime":2039.575,"body":"So a lot of the things that I used to"},{"speaker":"Average Joe Finances","startTime":2036.455,"endTime":2039.575,"body":"go do, go out and meeting up and doing"},{"speaker":"Average Joe Finances","startTime":2039.575,"endTime":2041.505,"body":"these social events I couldn't do anymore."},{"speaker":"Average Joe Finances","startTime":2041.505,"endTime":2043.275,"body":"And I'm like, ah, I"},{"speaker":"Average Joe Finances","startTime":2041.505,"endTime":2043.275,"body":"need to talk to people."},{"speaker":"Average Joe Finances","startTime":2043.515,"endTime":2045.375,"body":"And I was like, how do I"},{"speaker":"Average Joe Finances","startTime":2043.515,"endTime":2045.375,"body":"talk to multiple people?"},{"speaker":"Average Joe Finances","startTime":2045.645,"endTime":2047.435,"body":"So the podcast was born."},{"speaker":"Average Joe Finances","startTime":2047.445,"endTime":2051.251,"body":"That's not quite how it started, for"},{"speaker":"Average Joe Finances","startTime":2047.445,"endTime":2051.251,"body":"me, I use it as an opportunity to"},{"speaker":"Average Joe Finances","startTime":2051.281,"endTime":2052.961,"body":"continue networking, like you said."},{"speaker":"Average Joe Finances","startTime":2052.975,"endTime":2055.615,"body":"And I've built such an awesome"},{"speaker":"Average Joe Finances","startTime":2052.975,"endTime":2055.615,"body":"network from people that I brought"},{"speaker":"Average Joe Finances","startTime":2055.615,"endTime":2059.561,"body":"on the show and I've even gotten"},{"speaker":"Average Joe Finances","startTime":2055.615,"endTime":2059.561,"body":"some investment deals out of it too."},{"speaker":"Average Joe Finances","startTime":2059.561,"endTime":2064.144,"body":"I get emails that hit my inbox"},{"speaker":"Average Joe Finances","startTime":2059.561,"endTime":2064.144,"body":"every day with Hey we're going"},{"speaker":"Average Joe Finances","startTime":2064.144,"endTime":2065.194,"body":"to be purchasing this property."},{"speaker":"Average Joe Finances","startTime":2065.224,"endTime":2066.214,"body":"Would you like to invest with us?"},{"speaker":"Average Joe Finances","startTime":2066.294,"endTime":2066.994,"body":"Hey, we're going to be doing this."},{"speaker":"Average Joe Finances","startTime":2066.994,"endTime":2067.474,"body":"We're gonna be doing that."},{"speaker":"Average Joe Finances","startTime":2067.744,"endTime":2068.614,"body":"All these different things."},{"speaker":"Average Joe Finances","startTime":2068.687,"endTime":2070.397,"body":"And it's all thanks to"},{"speaker":"Average Joe Finances","startTime":2068.687,"endTime":2070.397,"body":"this network that I built."},{"speaker":"Average Joe Finances","startTime":2070.397,"endTime":2074.074,"body":"And then this email list that I have"},{"speaker":"Average Joe Finances","startTime":2070.397,"endTime":2074.074,"body":"now, and it's just been super fun."},{"speaker":"Average Joe Finances","startTime":2074.254,"endTime":2078.514,"body":"So if you're not enjoying it, then maybe"},{"speaker":"Average Joe Finances","startTime":2074.254,"endTime":2078.514,"body":"it's not for you, but if you can find"},{"speaker":"Average Joe Finances","startTime":2078.514,"endTime":2082.253,"body":"joy in any type of side hustle that"},{"speaker":"Average Joe Finances","startTime":2078.514,"endTime":2082.253,"body":"you're doing then that's the way to go."},{"speaker":"Average Joe Finances","startTime":2082.281,"endTime":2085.264,"body":"I've said this before my show"},{"speaker":"Average Joe Finances","startTime":2082.281,"endTime":2085.264,"body":"several times if you're doing a"},{"speaker":"Average Joe Finances","startTime":2085.264,"endTime":2089.774,"body":"job or anything that you enjoy"},{"speaker":"Average Joe Finances","startTime":2085.264,"endTime":2089.774,"body":"is, it really work at that point."},{"speaker":"Average Joe Finances","startTime":2089.774,"endTime":2093.554,"body":"Like I don't consider this podcast work"},{"speaker":"Average Joe Finances","startTime":2089.774,"endTime":2093.554,"body":"and it does make a little bit of money."},{"speaker":"Average Joe Finances","startTime":2093.618,"endTime":2094.098,"body":"Which is cool."},{"speaker":"Average Joe Finances","startTime":2094.098,"endTime":2096.468,"body":"I've got some sponsors and"},{"speaker":"Average Joe Finances","startTime":2094.098,"endTime":2096.468,"body":"affiliates and things like that."},{"speaker":"Average Joe Finances","startTime":2096.535,"endTime":2101.125,"body":"But I 100% enthusiastically"},{"speaker":"Average Joe Finances","startTime":2096.535,"endTime":2101.125,"body":"enjoy doing this."},{"speaker":"Average Joe Finances","startTime":2101.133,"endTime":2105.143,"body":"This is just one of the fun highlights"},{"speaker":"Average Joe Finances","startTime":2101.133,"endTime":2105.143,"body":"of my week is when I do my Saturday"},{"speaker":"Average Joe Finances","startTime":2105.143,"endTime":2106.943,"body":"interviews, I absolutely love this."},{"speaker":"Average Joe Finances","startTime":2107.077,"endTime":2109.747,"body":"And I think that's super important"},{"speaker":"Average Joe Finances","startTime":2107.077,"endTime":2109.747,"body":"as to what you're talking about with"},{"speaker":"Average Joe Finances","startTime":2109.747,"endTime":2112.177,"body":"how podcasting has become so popular."},{"speaker":"Average Joe Finances","startTime":2112.242,"endTime":2114.972,"body":"If you're going to sit here"},{"speaker":"Average Joe Finances","startTime":2112.242,"endTime":2114.972,"body":"and start one, enjoy it and"},{"speaker":"Average Joe Finances","startTime":2114.972,"endTime":2116.532,"body":"really show that you enjoy it."},{"speaker":"Average Joe Finances","startTime":2116.532,"endTime":2119.214,"body":"So your audience, they feel"},{"speaker":"Average Joe Finances","startTime":2116.532,"endTime":2119.214,"body":"motivated with you, okay."},{"speaker":"Average Joe Finances","startTime":2119.364,"endTime":2124.557,"body":"I want to stick in this topic"},{"speaker":"Average Joe Finances","startTime":2119.364,"endTime":2124.557,"body":"here and ask you what you think"},{"speaker":"Average Joe Finances","startTime":2124.587,"endTime":2126.987,"body":"the future of podcasting is."},{"speaker":"Average Joe Finances","startTime":2127.015,"endTime":2130.001,"body":"What does the future hold"},{"speaker":"Average Joe Finances","startTime":2127.015,"endTime":2130.001,"body":"for us podcasters and for the"},{"speaker":"Average Joe Finances","startTime":2130.001,"endTime":2130.861,"body":"people that are listening."},{"speaker":"Sarah St. John","startTime":2131.128,"endTime":2131.818,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":2131.878,"endTime":2134.815,"body":"Of course there's a bunch of"},{"speaker":"Sarah St. John","startTime":2131.878,"endTime":2134.815,"body":"different things coming out that"},{"speaker":"Sarah St. John","startTime":2134.815,"endTime":2137.662,"body":"are audio based like clubhouse."},{"speaker":"Sarah St. John","startTime":2137.662,"endTime":2142.276,"body":"And now I guess Spotify has green room"},{"speaker":"Sarah St. John","startTime":2137.662,"endTime":2142.276,"body":"Twitter spaces Facebook's coming out"},{"speaker":"Sarah St. John","startTime":2142.276,"endTime":2143.62,"body":"with something, or maybe you already did."},{"speaker":"Sarah St. John","startTime":2143.674,"endTime":2147.878,"body":"And then mark Cuban just announced"},{"speaker":"Sarah St. John","startTime":2143.674,"endTime":2147.878,"body":"that he has one called fireside chat."},{"speaker":"Sarah St. John","startTime":2147.878,"endTime":2148.268,"body":"I think."},{"speaker":"Sarah St. John","startTime":2148.688,"endTime":2152.114,"body":"So there's a bunch of these different"},{"speaker":"Sarah St. John","startTime":2148.688,"endTime":2152.114,"body":"like audio platforms coming out"},{"speaker":"Sarah St. John","startTime":2152.114,"endTime":2156.452,"body":"where it's live audio versus"},{"speaker":"Sarah St. John","startTime":2152.114,"endTime":2156.452,"body":"recorded audio like a podcast."},{"speaker":"Sarah St. John","startTime":2156.515,"endTime":2160.251,"body":"And some people have had concerns"},{"speaker":"Sarah St. John","startTime":2156.515,"endTime":2160.251,"body":"about that, killing podcasting,"},{"speaker":"Sarah St. John","startTime":2160.351,"endTime":2164.711,"body":"but the issue, the difference is,"},{"speaker":"Sarah St. John","startTime":2160.351,"endTime":2164.711,"body":"with those platforms it's live."},{"speaker":"Sarah St. John","startTime":2165.311,"endTime":2171.036,"body":"And so you have to be available and"},{"speaker":"Sarah St. John","startTime":2165.311,"endTime":2171.036,"body":"present to hear it versus with a"},{"speaker":"Sarah St. John","startTime":2171.036,"endTime":2172.846,"body":"podcast you can listen to any time."},{"speaker":"Sarah St. John","startTime":2172.846,"endTime":2174.744,"body":"So I don't think that's going to happen."},{"speaker":"Sarah St. John","startTime":2174.767,"endTime":2180.774,"body":"I think it's just an extra way to, to"},{"speaker":"Sarah St. John","startTime":2174.767,"endTime":2180.774,"body":"consume audio, and there's audio books,"},{"speaker":"Sarah St. John","startTime":2180.774,"endTime":2184.586,"body":"which is a completely different thing"},{"speaker":"Sarah St. John","startTime":2180.774,"endTime":2184.586,"body":"because it's not a conversation, but"},{"speaker":"Sarah St. John","startTime":2184.586,"endTime":2188.72,"body":"so I think, despite these other forms"},{"speaker":"Sarah St. John","startTime":2184.586,"endTime":2188.72,"body":"of audio coming out, I don't think"},{"speaker":"Sarah St. John","startTime":2188.72,"endTime":2190.19,"body":"anything's going to change podcasting."},{"speaker":"Sarah St. John","startTime":2190.19,"endTime":2192.39,"body":"I think it's going to continue to grow."},{"speaker":"Sarah St. John","startTime":2192.41,"endTime":2196.623,"body":"Maybe not as quickly as it"},{"speaker":"Sarah St. John","startTime":2192.41,"endTime":2196.623,"body":"has cause you'd think that."},{"speaker":"Sarah St. John","startTime":2196.835,"endTime":2200.74,"body":"Unless someone creates a new business"},{"speaker":"Sarah St. John","startTime":2196.835,"endTime":2200.74,"body":"or has a new idea, then yeah."},{"speaker":"Sarah St. John","startTime":2200.77,"endTime":2202.78,"body":"More podcasts will be"},{"speaker":"Sarah St. John","startTime":2200.77,"endTime":2202.78,"body":"created in the future."},{"speaker":"Sarah St. John","startTime":2202.883,"endTime":2207.205,"body":"But I think during the pandemic"},{"speaker":"Sarah St. John","startTime":2202.883,"endTime":2207.205,"body":"in particular that if someone was"},{"speaker":"Sarah St. John","startTime":2207.205,"endTime":2210.205,"body":"already thinking about a podcast, they"},{"speaker":"Sarah St. John","startTime":2207.205,"endTime":2210.205,"body":"probably started during that time."},{"speaker":"Sarah St. John","startTime":2210.235,"endTime":2214.197,"body":"So I, I don't know if the growth, as"},{"speaker":"Sarah St. John","startTime":2210.235,"endTime":2214.197,"body":"far as the number of podcasts is going"},{"speaker":"Sarah St. John","startTime":2214.197,"endTime":2219.004,"body":"to be as high or that quickly, but I"},{"speaker":"Sarah St. John","startTime":2214.197,"endTime":2219.004,"body":"think podcasts listenership though,"},{"speaker":"Sarah St. John","startTime":2219.004,"endTime":2223.451,"body":"I think it's just going to continue"},{"speaker":"Sarah St. John","startTime":2219.004,"endTime":2223.451,"body":"to grow as more and more people learn"},{"speaker":"Sarah St. John","startTime":2223.451,"endTime":2226.3,"body":"what podcasting is or for example, me."},{"speaker":"Sarah St. John","startTime":2226.403,"endTime":2230.513,"body":"I only started listening to podcasts about"},{"speaker":"Sarah St. John","startTime":2226.403,"endTime":2230.513,"body":"probably a year before he created mine."},{"speaker":"Sarah St. John","startTime":2230.616,"endTime":2235.05,"body":"And I actually never thought I would"},{"speaker":"Sarah St. John","startTime":2230.616,"endTime":2235.05,"body":"listen to a podcast before that because."},{"speaker":"Sarah St. John","startTime":2235.443,"endTime":2237.333,"body":"I am a big music listener."},{"speaker":"Sarah St. John","startTime":2237.413,"endTime":2240.503,"body":"So anytime I was in the car, I'd"},{"speaker":"Sarah St. John","startTime":2237.413,"endTime":2240.503,"body":"only listened to music as soon as"},{"speaker":"Sarah St. John","startTime":2240.503,"endTime":2243.473,"body":"the DJ came on us or talking, or"},{"speaker":"Sarah St. John","startTime":2240.503,"endTime":2243.473,"body":"as soon as a commercial came on,"},{"speaker":"Sarah St. John","startTime":2243.583,"endTime":2247.423,"body":"I would switch the radio station"},{"speaker":"Sarah St. John","startTime":2243.583,"endTime":2247.423,"body":"to find music somewhere else."},{"speaker":"Sarah St. John","startTime":2247.53,"endTime":2249.79,"body":"So I thought I'm not going"},{"speaker":"Sarah St. John","startTime":2247.53,"endTime":2249.79,"body":"to like podcasting because"},{"speaker":"Sarah St. John","startTime":2249.82,"endTime":2251.14,"body":"I viewed it as talk radio."},{"speaker":"Sarah St. John","startTime":2251.14,"endTime":2252.55,"body":"And I think maybe that's the problem."},{"speaker":"Sarah St. John","startTime":2252.55,"endTime":2254.149,"body":"A lot of people think that's what it is."},{"speaker":"Sarah St. John","startTime":2254.246,"endTime":2258.686,"body":"But then I started hearing about"},{"speaker":"Sarah St. John","startTime":2254.246,"endTime":2258.686,"body":"specific podcasts or specific ones were"},{"speaker":"Sarah St. John","startTime":2258.736,"endTime":2260.746,"body":"recommended to me, entrepreneurial ones."},{"speaker":"Sarah St. John","startTime":2260.826,"endTime":2262.246,"body":"I'm like, oh, that sounds interesting."},{"speaker":"Sarah St. John","startTime":2262.246,"endTime":2263.516,"body":"I guess I'll give it a try."},{"speaker":"Sarah St. John","startTime":2263.565,"endTime":2264.725,"body":"And then I fell in love with it."},{"speaker":"Sarah St. John","startTime":2264.725,"endTime":2265.235,"body":"I was hooked."},{"speaker":"Sarah St. John","startTime":2265.235,"endTime":2266.764,"body":"I'm addicted, obsessed with it."},{"speaker":"Sarah St. John","startTime":2266.825,"endTime":2268.869,"body":"I subscribed to almost 30 podcasts."},{"speaker":"Sarah St. John","startTime":2269.869,"endTime":2270.109,"body":"And"},{"speaker":"Average Joe Finances","startTime":2270.151,"endTime":2271.561,"body":"I"},{"speaker":"Average Joe Finances","startTime":2270.151,"endTime":2271.561,"body":"might have you beat there."},{"speaker":"Sarah St. John","startTime":2271.801,"endTime":2272.431,"body":"Oh really?"},{"speaker":"Sarah St. John","startTime":2272.431,"endTime":2272.731,"body":"How many?"},{"speaker":"Average Joe Finances","startTime":2272.789,"endTime":2276.309,"body":"I, it might be"},{"speaker":"Average Joe Finances","startTime":2272.789,"endTime":2276.309,"body":"over 30 or I'm pretty darn close, but"},{"speaker":"Sarah St. John","startTime":2276.459,"endTime":2276.879,"body":"oh, wow."},{"speaker":"Sarah St. John","startTime":2276.94,"endTime":2282.1,"body":"They say the average is seven, the"},{"speaker":"Sarah St. John","startTime":2276.94,"endTime":2282.1,"body":"average person subscribes to seven shows."},{"speaker":"Sarah St. John","startTime":2282.1,"endTime":2285.97,"body":"But yeah, there's obviously"},{"speaker":"Sarah St. John","startTime":2282.1,"endTime":2285.97,"body":"people out there like us who"},{"speaker":"Average Joe Finances","startTime":2286.52,"endTime":2288.29,"body":"Well if you"},{"speaker":"Average Joe Finances","startTime":2286.52,"endTime":2288.29,"body":"subscribe to seven subscribed to"},{"speaker":"Average Joe Finances","startTime":2288.29,"endTime":2291.29,"body":"two more subscribed to average"},{"speaker":"Average Joe Finances","startTime":2288.29,"endTime":2291.29,"body":"Joe finances and frugal preneur."},{"speaker":"Sarah St. John","startTime":2292.29,"endTime":2292.86,"body":"That's right."},{"speaker":"Sarah St. John","startTime":2292.92,"endTime":2295.28,"body":"And that was a good little promo there."},{"speaker":"Sarah St. John","startTime":2295.347,"endTime":2301.003,"body":"But I, so with podcasting, the thing"},{"speaker":"Sarah St. John","startTime":2295.347,"endTime":2301.003,"body":"is versus, radio is that first of all,"},{"speaker":"Sarah St. John","startTime":2301.003,"endTime":2306.142,"body":"it's niche down it's about a particular"},{"speaker":"Sarah St. John","startTime":2301.003,"endTime":2306.142,"body":"type of topic, whereas a DJ could be"},{"speaker":"Sarah St. John","startTime":2306.142,"endTime":2307.492,"body":"talking about anything and everything."},{"speaker":"Sarah St. John","startTime":2307.58,"endTime":2312.266,"body":"And, some podcasts do have the occasional"},{"speaker":"Sarah St. John","startTime":2307.58,"endTime":2312.266,"body":"ad or commercial, but usually it's"},{"speaker":"Sarah St. John","startTime":2312.266,"endTime":2315.686,"body":"something that's targeted to you."},{"speaker":"Sarah St. John","startTime":2315.725,"endTime":2316.475,"body":"And relevant."},{"speaker":"Average Joe Finances","startTime":2317.255,"endTime":2319.823,"body":"It's not like radio"},{"speaker":"Average Joe Finances","startTime":2317.255,"endTime":2319.823,"body":"commercials where it's 10 minutes of"},{"speaker":"Average Joe Finances","startTime":2319.823,"endTime":2321.473,"body":"commercials before the next song comes on."},{"speaker":"Average Joe Finances","startTime":2321.473,"endTime":2322.073,"body":"You know what I'm saying?"},{"speaker":"Average Joe Finances","startTime":2322.132,"endTime":2324.032,"body":"It's probably about two minutes tops."},{"speaker":"Sarah St. John","startTime":2325.032,"endTime":2325.302,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":2325.542,"endTime":2325.872,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":2325.882,"endTime":2330.944,"body":"Usually 30 seconds per I think once"},{"speaker":"Sarah St. John","startTime":2325.882,"endTime":2330.944,"body":"people realize that, cause I've talked"},{"speaker":"Sarah St. John","startTime":2330.944,"endTime":2334.154,"body":"to some people where I'm like, Hey,"},{"speaker":"Sarah St. John","startTime":2330.944,"endTime":2334.154,"body":"have you checked out this podcast?"},{"speaker":"Sarah St. John","startTime":2334.154,"endTime":2335.924,"body":"Or do you even listen to podcasts?"},{"speaker":"Sarah St. John","startTime":2335.924,"endTime":2339.109,"body":"And they're like, oh no, they're"},{"speaker":"Sarah St. John","startTime":2335.924,"endTime":2339.109,"body":"like how I was a few years ago."},{"speaker":"Sarah St. John","startTime":2339.109,"endTime":2340.849,"body":"They're like, oh no, I'm"},{"speaker":"Sarah St. John","startTime":2339.109,"endTime":2340.849,"body":"a big music listener."},{"speaker":"Sarah St. John","startTime":2340.849,"endTime":2342.319,"body":"I would never listened to a podcast."},{"speaker":"Sarah St. John","startTime":2342.45,"endTime":2344.724,"body":"And I'm like, okay so"},{"speaker":"Sarah St. John","startTime":2342.45,"endTime":2344.724,"body":"what topics interest you?"},{"speaker":"Sarah St. John","startTime":2344.724,"endTime":2346.944,"body":"What do you like to"},{"speaker":"Sarah St. John","startTime":2344.724,"endTime":2346.944,"body":"learn about talk about."},{"speaker":"Sarah St. John","startTime":2347.415,"endTime":2351.615,"body":"And whatever it is, and then I'll be"},{"speaker":"Sarah St. John","startTime":2347.415,"endTime":2351.615,"body":"like, I'm sure there's a podcast for that."},{"speaker":"Sarah St. John","startTime":2351.615,"endTime":2353.385,"body":"Or if I know of one, I'll point it out."},{"speaker":"Sarah St. John","startTime":2353.464,"endTime":2358.244,"body":"So I think it's just a matter of"},{"speaker":"Sarah St. John","startTime":2353.464,"endTime":2358.244,"body":"people learning and discovering."},{"speaker":"Sarah St. John","startTime":2358.994,"endTime":2364.064,"body":"And as they do, I think it's just going"},{"speaker":"Sarah St. John","startTime":2358.994,"endTime":2364.064,"body":"to continue to cause several people I know"},{"speaker":"Sarah St. John","startTime":2364.164,"endTime":2367.152,"body":"who didn't listen to podcasts, a year ago."},{"speaker":"Sarah St. John","startTime":2367.218,"endTime":2368.51,"body":"Now listen to podcasts."},{"speaker":"Sarah St. John","startTime":2368.51,"endTime":2373.269,"body":"So I think it's a, I think everyone"},{"speaker":"Sarah St. John","startTime":2368.51,"endTime":2373.269,"body":"has probably heard the word now, at"},{"speaker":"Sarah St. John","startTime":2373.269,"endTime":2377.011,"body":"least maybe in America, I don't know"},{"speaker":"Sarah St. John","startTime":2373.269,"endTime":2377.011,"body":"about other countries and stuff but"},{"speaker":"Sarah St. John","startTime":2377.011,"endTime":2380.221,"body":"even though they've heard of the"},{"speaker":"Sarah St. John","startTime":2377.011,"endTime":2380.221,"body":"word, some people still might not"},{"speaker":"Sarah St. John","startTime":2380.221,"endTime":2382.291,"body":"understand what that really means."},{"speaker":"Sarah St. John","startTime":2382.291,"endTime":2385.51,"body":"And it almost takes someone"},{"speaker":"Sarah St. John","startTime":2382.291,"endTime":2385.51,"body":"actually finding one."},{"speaker":"Sarah St. John","startTime":2385.51,"endTime":2387.16,"body":"That sounds interesting."},{"speaker":"Sarah St. John","startTime":2387.2,"endTime":2390.062,"body":"And then they get started and"},{"speaker":"Sarah St. John","startTime":2387.2,"endTime":2390.062,"body":"then, and it might not be for"},{"speaker":"Sarah St. John","startTime":2390.062,"endTime":2391.332,"body":"some people, maybe some people."},{"speaker":"Sarah St. John","startTime":2391.856,"endTime":2393.626,"body":"It's not their thing, but I don't know."},{"speaker":"Sarah St. John","startTime":2393.626,"endTime":2396.449,"body":"I just feel like no matter what"},{"speaker":"Sarah St. John","startTime":2393.626,"endTime":2396.449,"body":"your interests are, there's"},{"speaker":"Sarah St. John","startTime":2396.449,"endTime":2397.979,"body":"going to be a podcast for that."},{"speaker":"Sarah St. John","startTime":2398.039,"endTime":2400.225,"body":"That would, like the whole,"},{"speaker":"Sarah St. John","startTime":2398.039,"endTime":2400.225,"body":"there's an app for that."},{"speaker":"Sarah St. John","startTime":2400.225,"endTime":2400.889,"body":"There's a podcast."},{"speaker":"Average Joe Finances","startTime":2401.759,"endTime":2402.479,"body":"Absolutely."},{"speaker":"Average Joe Finances","startTime":2402.659,"endTime":2403.319,"body":"Absolutely."},{"speaker":"Average Joe Finances","startTime":2403.328,"endTime":2406.495,"body":"I'd like to touch on this a little bit"},{"speaker":"Average Joe Finances","startTime":2403.328,"endTime":2406.495,"body":"cause I agree with you a hundred percent"},{"speaker":"Average Joe Finances","startTime":2406.495,"endTime":2410.175,"body":"when it comes to like clubhouse  Spotify"},{"speaker":"Average Joe Finances","startTime":2406.495,"endTime":2410.175,"body":"greenroom and all these other live"},{"speaker":"Average Joe Finances","startTime":2410.205,"endTime":2411.923,"body":"different things that are happening."},{"speaker":"Average Joe Finances","startTime":2411.923,"endTime":2412.103,"body":"Right."},{"speaker":"Average Joe Finances","startTime":2412.109,"endTime":2414.089,"body":"I jumped on clubhouse"},{"speaker":"Average Joe Finances","startTime":2412.109,"endTime":2414.089,"body":"when it first came out."},{"speaker":"Average Joe Finances","startTime":2414.089,"endTime":2415.169,"body":"I thought it was pretty neat."},{"speaker":"Average Joe Finances","startTime":2415.244,"endTime":2418.918,"body":"I got to sit here and attend this"},{"speaker":"Average Joe Finances","startTime":2415.244,"endTime":2418.918,"body":"thing that Elon Musk was talking"},{"speaker":"Average Joe Finances","startTime":2418.918,"endTime":2422.038,"body":"about and I got to sit here and"},{"speaker":"Average Joe Finances","startTime":2418.918,"endTime":2422.038,"body":"listen to this man live, at the time"},{"speaker":"Average Joe Finances","startTime":2422.038,"endTime":2423.358,"body":"he was the richest man in the world."},{"speaker":"Average Joe Finances","startTime":2423.358,"endTime":2426.463,"body":"I think he's second now, again, I think"},{"speaker":"Average Joe Finances","startTime":2423.358,"endTime":2426.463,"body":"Bezos topped him out again,  being"},{"speaker":"Average Joe Finances","startTime":2426.463,"endTime":2429.943,"body":"able to sit here and listen to him,"},{"speaker":"Average Joe Finances","startTime":2426.463,"endTime":2429.943,"body":"talk about like the future of Tesla"},{"speaker":"Average Joe Finances","startTime":2429.943,"endTime":2433.333,"body":"and SpaceX and just other things, other"},{"speaker":"Average Joe Finances","startTime":2429.943,"endTime":2433.333,"body":"projects, like Starlink different things"},{"speaker":"Average Joe Finances","startTime":2433.333,"endTime":2435.583,"body":"that he's working on was super cool."},{"speaker":"Average Joe Finances","startTime":2435.69,"endTime":2437.703,"body":"But at the same time it was."},{"speaker":"Average Joe Finances","startTime":2437.852,"endTime":2439.652,"body":"Really late at night for him talking."},{"speaker":"Average Joe Finances","startTime":2439.952,"endTime":2443.161,"body":"So it was at a good time rate"},{"speaker":"Average Joe Finances","startTime":2439.952,"endTime":2443.161,"body":"for me now, I live in Hawaii."},{"speaker":"Average Joe Finances","startTime":2443.247,"endTime":2446.577,"body":"A lot of the people that I want to"},{"speaker":"Average Joe Finances","startTime":2443.247,"endTime":2446.577,"body":"listen to their live stuff, they're"},{"speaker":"Average Joe Finances","startTime":2446.577,"endTime":2451.077,"body":"doing it on east coast time and it's"},{"speaker":"Average Joe Finances","startTime":2446.577,"endTime":2451.077,"body":"usually I'm in bed or I'm at work."},{"speaker":"Average Joe Finances","startTime":2451.107,"endTime":2454.287,"body":"And I don't have the opportunity to sit"},{"speaker":"Average Joe Finances","startTime":2451.107,"endTime":2454.287,"body":"here and listen to these different things."},{"speaker":"Average Joe Finances","startTime":2454.287,"endTime":2455.801,"body":"I go back to podcasts, right."},{"speaker":"Average Joe Finances","startTime":2455.801,"endTime":2459.461,"body":"So I always go back to podcasts and"},{"speaker":"Average Joe Finances","startTime":2455.801,"endTime":2459.461,"body":"I do when I have the opportunity"},{"speaker":"Average Joe Finances","startTime":2459.461,"endTime":2462.371,"body":"to sit here and listen to somebody"},{"speaker":"Average Joe Finances","startTime":2459.461,"endTime":2462.371,"body":"live, I will, I think it's great."},{"speaker":"Average Joe Finances","startTime":2462.431,"endTime":2465.251,"body":"But at the same time, there's a lot"},{"speaker":"Average Joe Finances","startTime":2462.431,"endTime":2465.251,"body":"of people that will take their live"},{"speaker":"Average Joe Finances","startTime":2465.341,"endTime":2467.544,"body":"broadcasts and stick it on a podcast."},{"speaker":"Average Joe Finances","startTime":2467.544,"endTime":2469.087,"body":"I know a couple of podcasts that do that."},{"speaker":"Average Joe Finances","startTime":2469.087,"endTime":2472.83,"body":"They do a lot of stuff where they just"},{"speaker":"Average Joe Finances","startTime":2469.087,"endTime":2472.83,"body":"stream it live, then they clean it up and"},{"speaker":"Average Joe Finances","startTime":2472.83,"endTime":2474.465,"body":"they'll put it out as a podcast episode."},{"speaker":"Average Joe Finances","startTime":2474.465,"endTime":2478.392,"body":"A lot of times, if you're looking to"},{"speaker":"Average Joe Finances","startTime":2474.465,"endTime":2478.392,"body":"consume content for something relevant"},{"speaker":"Average Joe Finances","startTime":2478.392,"endTime":2482.122,"body":"that you're looking for, podcasting"},{"speaker":"Average Joe Finances","startTime":2478.392,"endTime":2482.122,"body":"really is like the best way to go."},{"speaker":"Average Joe Finances","startTime":2482.149,"endTime":2484.039,"body":"I listen to podcasts when I'm working out."},{"speaker":"Average Joe Finances","startTime":2484.099,"endTime":2487.567,"body":"I listened to them when I'm like I"},{"speaker":"Average Joe Finances","startTime":2484.099,"endTime":2487.567,"body":"said, like when I'm commuting sometimes"},{"speaker":"Average Joe Finances","startTime":2487.567,"endTime":2490.177,"body":"doing things around the house, like"},{"speaker":"Average Joe Finances","startTime":2487.567,"endTime":2490.177,"body":"I'm doing a project in the garage."},{"speaker":"Average Joe Finances","startTime":2490.214,"endTime":2493.055,"body":"Sometimes I'll switch back and"},{"speaker":"Average Joe Finances","startTime":2490.214,"endTime":2493.055,"body":"forth between music and a podcast."},{"speaker":"Average Joe Finances","startTime":2493.134,"endTime":2495.354,"body":"If my wife's around, I'll put"},{"speaker":"Average Joe Finances","startTime":2493.134,"endTime":2495.354,"body":"music on because she doesn't want"},{"speaker":"Average Joe Finances","startTime":2495.354,"endTime":2497.784,"body":"to sit here and listen to other"},{"speaker":"Average Joe Finances","startTime":2495.354,"endTime":2497.784,"body":"people talking about the stuff that"},{"speaker":"Average Joe Finances","startTime":2497.784,"endTime":2498.894,"body":"I'm always talking to her about."},{"speaker":"Average Joe Finances","startTime":2499.254,"endTime":2501.655,"body":"So she, she gets tired of that."},{"speaker":"Average Joe Finances","startTime":2501.707,"endTime":2502.291,"body":"But it's all good."},{"speaker":"Average Joe Finances","startTime":2502.292,"endTime":2505.55,"body":"Different things like that is, are"},{"speaker":"Average Joe Finances","startTime":2502.292,"endTime":2505.55,"body":"the reasons why I agree with you."},{"speaker":"Average Joe Finances","startTime":2506.145,"endTime":2508.844,"body":"That I don't think we're going to"},{"speaker":"Average Joe Finances","startTime":2506.145,"endTime":2508.844,"body":"see podcasting and go going away."},{"speaker":"Average Joe Finances","startTime":2508.911,"endTime":2511.311,"body":"Like you said, we might see"},{"speaker":"Average Joe Finances","startTime":2508.911,"endTime":2511.311,"body":"it start to cap out with like"},{"speaker":"Average Joe Finances","startTime":2511.341,"endTime":2512.901,"body":"new podcasters coming out."},{"speaker":"Average Joe Finances","startTime":2513.231,"endTime":2516.929,"body":"But I think the folks that are established"},{"speaker":"Average Joe Finances","startTime":2513.231,"endTime":2516.929,"body":"and not pod fading are going to continue"},{"speaker":"Average Joe Finances","startTime":2516.929,"endTime":2520.259,"body":"going and they're going to continue"},{"speaker":"Average Joe Finances","startTime":2516.929,"endTime":2520.259,"body":"getting their downloads and listens"},{"speaker":"Average Joe Finances","startTime":2520.303,"endTime":2521.663,"body":"and they're going to continue growing."},{"speaker":"Average Joe Finances","startTime":2521.663,"endTime":2524.375,"body":"Because there, there is a"},{"speaker":"Average Joe Finances","startTime":2521.663,"endTime":2524.375,"body":"demand out there for it."},{"speaker":"Average Joe Finances","startTime":2524.455,"endTime":2527.455,"body":"It's just, it's one of the"},{"speaker":"Average Joe Finances","startTime":2524.455,"endTime":2527.455,"body":"easiest ways to consume content."},{"speaker":"Average Joe Finances","startTime":2527.464,"endTime":2531.364,"body":"I, I remember for awhile I would listen"},{"speaker":"Average Joe Finances","startTime":2527.464,"endTime":2531.364,"body":"to YouTube videos for things that I"},{"speaker":"Average Joe Finances","startTime":2531.364,"endTime":2535.478,"body":"really enjoyed listening to, and I"},{"speaker":"Average Joe Finances","startTime":2531.364,"endTime":2535.478,"body":"would put the phone down and have it"},{"speaker":"Average Joe Finances","startTime":2535.478,"endTime":2538.898,"body":"go through my Bluetooth speakers in"},{"speaker":"Average Joe Finances","startTime":2535.478,"endTime":2538.898,"body":"my car and listen to that  before I"},{"speaker":"Average Joe Finances","startTime":2538.898,"endTime":2540.468,"body":"even started listening to podcasts."},{"speaker":"Average Joe Finances","startTime":2540.474,"endTime":2542.994,"body":"And then I realized, Hey, some of these"},{"speaker":"Average Joe Finances","startTime":2540.474,"endTime":2542.994,"body":"people that I'm listening to have a"},{"speaker":"Average Joe Finances","startTime":2542.994,"endTime":2545.972,"body":"podcast and they're talking about the"},{"speaker":"Average Joe Finances","startTime":2542.994,"endTime":2545.972,"body":"same exact stuff, what am I doing?"},{"speaker":"Average Joe Finances","startTime":2545.972,"endTime":2549.275,"body":"The very first podcast I listened"},{"speaker":"Average Joe Finances","startTime":2545.972,"endTime":2549.275,"body":"to was the bigger pockets podcast"},{"speaker":"Average Joe Finances","startTime":2549.275,"endTime":2552.305,"body":"because I was getting into real"},{"speaker":"Average Joe Finances","startTime":2549.275,"endTime":2552.305,"body":"estate investing and a friend of"},{"speaker":"Average Joe Finances","startTime":2552.305,"endTime":2553.492,"body":"mine said, Hey listen to the show."},{"speaker":"Average Joe Finances","startTime":2553.492,"endTime":2555.712,"body":"And I was like, oh, I've never"},{"speaker":"Average Joe Finances","startTime":2553.492,"endTime":2555.712,"body":"listened to a podcast before, but sure."},{"speaker":"Average Joe Finances","startTime":2555.776,"endTime":2557.036,"body":"And that's how I got started."},{"speaker":"Average Joe Finances","startTime":2557.036,"endTime":2559.531,"body":"And I got hooked instantly."},{"speaker":"Average Joe Finances","startTime":2559.596,"endTime":2562.217,"body":"And it's just been going"},{"speaker":"Average Joe Finances","startTime":2559.596,"endTime":2562.217,"body":"that way ever since okay."},{"speaker":"Average Joe Finances","startTime":2562.267,"endTime":2565.0,"body":"So not only do you do podcasting."},{"speaker":"Average Joe Finances","startTime":2565.0,"endTime":2567.61,"body":"But you also, like you said,"},{"speaker":"Average Joe Finances","startTime":2565.0,"endTime":2567.61,"body":"you, you published a book,,"},{"speaker":"Average Joe Finances","startTime":2567.69,"endTime":2568.86,"body":"this is how everything started."},{"speaker":"Average Joe Finances","startTime":2568.86,"endTime":2571.437,"body":"Or actually how the podcast"},{"speaker":"Average Joe Finances","startTime":2568.86,"endTime":2571.437,"body":"started was to promote your book."},{"speaker":"Average Joe Finances","startTime":2571.485,"endTime":2574.815,"body":"I wanted to ask you like what steps,"},{"speaker":"Average Joe Finances","startTime":2571.485,"endTime":2574.815,"body":"and this is going to go for both."},{"speaker":"Average Joe Finances","startTime":2574.815,"endTime":2574.965,"body":"Right."},{"speaker":"Average Joe Finances","startTime":2574.965,"endTime":2578.355,"body":"But what steps would you recommend for"},{"speaker":"Average Joe Finances","startTime":2574.965,"endTime":2578.355,"body":"somebody who is wanting to launch a"},{"speaker":"Average Joe Finances","startTime":2578.355,"endTime":2583.27,"body":"podcast or publish a book and can the"},{"speaker":"Average Joe Finances","startTime":2578.355,"endTime":2583.27,"body":"two of these coincide with each other?"},{"speaker":"Sarah St. John","startTime":2583.433,"endTime":2583.823,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":2583.823,"endTime":2588.783,"body":"I have seen it becoming"},{"speaker":"Sarah St. John","startTime":2583.823,"endTime":2588.783,"body":"more common for people."},{"speaker":"Sarah St. John","startTime":2588.783,"endTime":2592.893,"body":"Like when they're releasing a book to"},{"speaker":"Sarah St. John","startTime":2588.783,"endTime":2592.893,"body":"release some kind of short form podcast"},{"speaker":"Sarah St. John","startTime":2592.923,"endTime":2597.929,"body":"to go along with the book, I didn't even"},{"speaker":"Sarah St. John","startTime":2592.923,"endTime":2597.929,"body":"know that was a thing, but I guess it is."},{"speaker":"Sarah St. John","startTime":2598.429,"endTime":2598.665,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":2598.665,"endTime":2602.211,"body":"So as far as the steps to"},{"speaker":"Sarah St. John","startTime":2598.665,"endTime":2602.211,"body":"launching a podcast you have to"},{"speaker":"Sarah St. John","startTime":2602.211,"endTime":2604.551,"body":"have a place to host your files."},{"speaker":"Sarah St. John","startTime":2604.851,"endTime":2608.201,"body":"Like we'd talked about you used"},{"speaker":"Sarah St. John","startTime":2604.851,"endTime":2608.201,"body":"anchor and then buzzsprout."},{"speaker":"Sarah St. John","startTime":2608.221,"endTime":2612.962,"body":"I use captivate, but I been keeping an"},{"speaker":"Sarah St. John","startTime":2608.221,"endTime":2612.962,"body":"eye on Buzzsprout and really like them."},{"speaker":"Sarah St. John","startTime":2613.031,"endTime":2617.743,"body":"And then, yeah, I recommend,"},{"speaker":"Sarah St. John","startTime":2613.031,"endTime":2617.743,"body":"getting a mic of some sort."},{"speaker":"Sarah St. John","startTime":2617.743,"endTime":2622.183,"body":"I have an ATR 2100, which"},{"speaker":"Sarah St. John","startTime":2617.743,"endTime":2622.183,"body":"was only like 60 or 80 bucks."},{"speaker":"Sarah St. John","startTime":2622.26,"endTime":2626.363,"body":"And I think there's the Samsung"},{"speaker":"Sarah St. John","startTime":2622.26,"endTime":2626.363,"body":"Q2 U, which is similarly priced."},{"speaker":"Sarah St. John","startTime":2626.399,"endTime":2628.804,"body":"So you really don't have to spend a lot."},{"speaker":"Sarah St. John","startTime":2628.832,"endTime":2631.991,"body":"I launched my podcast for under"},{"speaker":"Sarah St. John","startTime":2628.832,"endTime":2631.991,"body":"a hundred between that, and then."},{"speaker":"Sarah St. John","startTime":2632.231,"endTime":2636.602,"body":"Like the boom arm and all of that stuff,"},{"speaker":"Sarah St. John","startTime":2632.231,"endTime":2636.602,"body":"the F the filter and all that all of"},{"speaker":"Sarah St. John","startTime":2636.602,"endTime":2638.282,"body":"that combined was under a hundred."},{"speaker":"Sarah St. John","startTime":2638.282,"endTime":2641.882,"body":"And so I would say that I"},{"speaker":"Sarah St. John","startTime":2638.282,"endTime":2641.882,"body":"would recommend doing that."},{"speaker":"Sarah St. John","startTime":2641.882,"endTime":2645.535,"body":"And then plus, having earbuds or"},{"speaker":"Sarah St. John","startTime":2641.882,"endTime":2645.535,"body":"headphones if you're, especially"},{"speaker":"Sarah St. John","startTime":2645.535,"endTime":2648.71,"body":"if you're doing interviews because"},{"speaker":"Sarah St. John","startTime":2645.535,"endTime":2648.71,"body":"then the sound is coming through"},{"speaker":"Sarah St. John","startTime":2648.71,"endTime":2653.732,"body":"that versus it coming out of your"},{"speaker":"Sarah St. John","startTime":2648.71,"endTime":2653.732,"body":"computer speakers and creating an echo."},{"speaker":"Sarah St. John","startTime":2653.83,"endTime":2656.95,"body":"I think a lot of people think that"},{"speaker":"Sarah St. John","startTime":2653.83,"endTime":2656.95,"body":"starting a podcast is expensive because"},{"speaker":"Sarah St. John","startTime":2656.95,"endTime":2661.389,"body":"they're thinking in terms of a broadcast"},{"speaker":"Sarah St. John","startTime":2656.95,"endTime":2661.389,"body":"studio, but really, if you could start"},{"speaker":"Sarah St. John","startTime":2661.389,"endTime":2665.963,"body":"for free with earbuds, for the, your"},{"speaker":"Sarah St. John","startTime":2661.389,"endTime":2665.963,"body":"mic and your headphones and, anchor,"},{"speaker":"Sarah St. John","startTime":2666.039,"endTime":2671.543,"body":"but I recommend, doing the  a hundred"},{"speaker":"Sarah St. John","startTime":2666.039,"endTime":2671.543,"body":"dollar budget with an actual mic and had."},{"speaker":"Average Joe Finances","startTime":2671.543,"endTime":2673.917,"body":"So real quick"},{"speaker":"Average Joe Finances","startTime":2671.543,"endTime":2673.917,"body":"speaking about recording studio if"},{"speaker":"Average Joe Finances","startTime":2673.917,"endTime":2677.397,"body":"you're okay with talking about this, but"},{"speaker":"Average Joe Finances","startTime":2673.917,"endTime":2677.397,"body":"where are you recording from right now?"},{"speaker":"Average Joe Finances","startTime":2677.427,"endTime":2678.927,"body":"Cause I'm recording out of my closet."},{"speaker":"Sarah St. John","startTime":2679.053,"endTime":2679.923,"body":"I am too,"},{"speaker":"Average Joe Finances","startTime":2680.423,"endTime":2680.693,"body":"See?"},{"speaker":"Average Joe Finances","startTime":2681.063,"endTime":2683.797,"body":"You don't need a crazy expensive"},{"speaker":"Average Joe Finances","startTime":2681.063,"endTime":2683.797,"body":"studio or anything like that."},{"speaker":"Average Joe Finances","startTime":2683.797,"endTime":2686.107,"body":"So I just have a green"},{"speaker":"Average Joe Finances","startTime":2683.797,"endTime":2686.107,"body":"screen up behind me."},{"speaker":"Average Joe Finances","startTime":2686.107,"endTime":2689.317,"body":"I use, I, you used to be able to see my"},{"speaker":"Average Joe Finances","startTime":2686.107,"endTime":2689.317,"body":"closet, but now I got a green screen up."},{"speaker":"Average Joe Finances","startTime":2689.317,"endTime":2689.587,"body":"So"},{"speaker":"Sarah St. John","startTime":2689.773,"endTime":2689.953,"body":"yeah."},{"speaker":"Sarah St. John","startTime":2689.953,"endTime":2693.253,"body":"And a closet is a good place to do it"},{"speaker":"Sarah St. John","startTime":2689.953,"endTime":2693.253,"body":"because of all the clothes it helps"},{"speaker":"Sarah St. John","startTime":2693.253,"endTime":2699.168,"body":"muffle or dampen or whatever so yeah, I"},{"speaker":"Sarah St. John","startTime":2693.253,"endTime":2699.168,"body":"that's, I would recommend getting a mic"},{"speaker":"Sarah St. John","startTime":2699.188,"endTime":2701.364,"body":"and most people already have a computer."},{"speaker":"Sarah St. John","startTime":2701.364,"endTime":2703.254,"body":"The mic that I use is a USB mic."},{"speaker":"Sarah St. John","startTime":2703.254,"endTime":2704.974,"body":"So you plug it straight"},{"speaker":"Sarah St. John","startTime":2703.254,"endTime":2704.974,"body":"into your computer."},{"speaker":"Sarah St. John","startTime":2705.021,"endTime":2708.46,"body":"And then, you can, I haven't even done"},{"speaker":"Sarah St. John","startTime":2705.021,"endTime":2708.46,"body":"this, but you can start to, upgrade"},{"speaker":"Sarah St. John","startTime":2708.48,"endTime":2709.98,"body":"stuff over time if you want to."},{"speaker":"Sarah St. John","startTime":2710.017,"endTime":2713.062,"body":"So those are the kinds of"},{"speaker":"Sarah St. John","startTime":2710.017,"endTime":2713.062,"body":"steps to get started anyway."},{"speaker":"Sarah St. John","startTime":2713.092,"endTime":2715.012,"body":"And then as far as a book."},{"speaker":"Sarah St. John","startTime":2715.092,"endTime":2719.502,"body":"So I self-published, which is the"},{"speaker":"Sarah St. John","startTime":2715.092,"endTime":2719.502,"body":"route that I recommend so traditional"},{"speaker":"Sarah St. John","startTime":2719.502,"endTime":2724.062,"body":"publishing, if you're some well-known"},{"speaker":"Sarah St. John","startTime":2719.502,"endTime":2724.062,"body":"person like Oprah or something, then yeah."},{"speaker":"Sarah St. John","startTime":2724.092,"endTime":2724.762,"body":"Go that route."},{"speaker":"Sarah St. John","startTime":2724.762,"endTime":2730.011,"body":"If you're the average, Joe, then"},{"speaker":"Sarah St. John","startTime":2724.762,"endTime":2730.011,"body":"I recommend self publishing just"},{"speaker":"Sarah St. John","startTime":2730.011,"endTime":2735.415,"body":"because the chances that you'll get"},{"speaker":"Sarah St. John","startTime":2730.011,"endTime":2735.415,"body":"a traditional offer are slim to none."},{"speaker":"Sarah St. John","startTime":2735.445,"endTime":2741.238,"body":"And especially if you're doing a"},{"speaker":"Sarah St. John","startTime":2735.445,"endTime":2741.238,"body":"non-fiction, the issue is the speed"},{"speaker":"Sarah St. John","startTime":2741.238,"endTime":2743.008,"body":"factor with a self publishing."},{"speaker":"Sarah St. John","startTime":2743.068,"endTime":2747.997,"body":"You can, you could publish a book"},{"speaker":"Sarah St. John","startTime":2743.068,"endTime":2747.997,"body":"tomorrow, if you really wanted to"},{"speaker":"Sarah St. John","startTime":2748.062,"endTime":2753.665,"body":"that's not likely 30 days is usually the"},{"speaker":"Sarah St. John","startTime":2748.062,"endTime":2753.665,"body":"lowest end of the spectrum, as far as"},{"speaker":"Sarah St. John","startTime":2753.665,"endTime":2755.994,"body":"how long it will take you to actually"},{"speaker":"Sarah St. John","startTime":2753.665,"endTime":2755.994,"body":"write it and publish it and everything."},{"speaker":"Sarah St. John","startTime":2756.063,"endTime":2760.62,"body":"But with a traditional book,"},{"speaker":"Sarah St. John","startTime":2756.063,"endTime":2760.62,"body":"the whole process takes so long."},{"speaker":"Sarah St. John","startTime":2760.65,"endTime":2763.486,"body":"Even once you have, a"},{"speaker":"Sarah St. John","startTime":2760.65,"endTime":2763.486,"body":"deal it's just so slow."},{"speaker":"Sarah St. John","startTime":2763.486,"endTime":2766.786,"body":"I hear can take, even once the book"},{"speaker":"Sarah St. John","startTime":2763.486,"endTime":2766.786,"body":"is done, it can take like another"},{"speaker":"Sarah St. John","startTime":2766.786,"endTime":2767.866,"body":"18 months for it to come out."},{"speaker":"Sarah St. John","startTime":2767.916,"endTime":2772.95,"body":"If you have a non-fiction book, especially"},{"speaker":"Sarah St. John","startTime":2767.916,"endTime":2772.95,"body":"you're talking about an 18 months."},{"speaker":"Sarah St. John","startTime":2772.992,"endTime":2776.112,"body":"Like for example, I probably need"},{"speaker":"Sarah St. John","startTime":2772.992,"endTime":2776.112,"body":"to go back through actually my book."},{"speaker":"Sarah St. John","startTime":2776.173,"endTime":2778.019,"body":"Cause maybe some of that"},{"speaker":"Sarah St. John","startTime":2776.173,"endTime":2778.019,"body":"software that I recommend"},{"speaker":"Sarah St. John","startTime":2778.019,"endTime":2779.499,"body":"doesn't exist anymore, who knows?"},{"speaker":"Sarah St. John","startTime":2779.563,"endTime":2783.913,"body":"So things change so rapidly I"},{"speaker":"Sarah St. John","startTime":2779.563,"endTime":2783.913,"body":"think in the nonfiction world."},{"speaker":"Sarah St. John","startTime":2784.009,"endTime":2784.099,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":2784.659,"endTime":2787.973,"body":"I don't know, I just recommend"},{"speaker":"Sarah St. John","startTime":2784.659,"endTime":2787.973,"body":"self-publishing route, and it"},{"speaker":"Sarah St. John","startTime":2787.973,"endTime":2790.055,"body":"really doesn't cost anything."},{"speaker":"Sarah St. John","startTime":2790.087,"endTime":2792.853,"body":"I did it through Amazon and it's free."},{"speaker":"Sarah St. John","startTime":2792.853,"endTime":2795.293,"body":"So basically they take a cut."},{"speaker":"Sarah St. John","startTime":2795.293,"endTime":2796.905,"body":"So you're not really"},{"speaker":"Sarah St. John","startTime":2795.293,"endTime":2796.905,"body":"paying anything upfront."},{"speaker":"Sarah St. John","startTime":2796.905,"endTime":2798.795,"body":"You're you don't have to"},{"speaker":"Sarah St. John","startTime":2796.905,"endTime":2798.795,"body":"house a bunch of books."},{"speaker":"Sarah St. John","startTime":2798.851,"endTime":2802.469,"body":"It's like the drop shipping model,"},{"speaker":"Sarah St. John","startTime":2798.851,"endTime":2802.469,"body":"but with self publishing where you"},{"speaker":"Sarah St. John","startTime":2802.469,"endTime":2805.409,"body":"don't have to keep an inventory,"},{"speaker":"Sarah St. John","startTime":2802.469,"endTime":2805.409,"body":"it's more like when someone orders"},{"speaker":"Sarah St. John","startTime":2805.409,"endTime":2808.199,"body":"something, they create it, they ship it."},{"speaker":"Sarah St. John","startTime":2808.286,"endTime":2809.256,"body":"You don't have to worry about it."},{"speaker":"Sarah St. John","startTime":2809.256,"endTime":2810.176,"body":"And yeah."},{"speaker":"Sarah St. John","startTime":2810.206,"endTime":2810.416,"body":"So"},{"speaker":"Average Joe Finances","startTime":2810.606,"endTime":2812.608,"body":"I didn't know"},{"speaker":"Average Joe Finances","startTime":2810.606,"endTime":2812.608,"body":"that, I didn't know that Amazon did that."},{"speaker":"Average Joe Finances","startTime":2813.238,"endTime":2813.748,"body":"Yeah."},{"speaker":"Average Joe Finances","startTime":2813.795,"endTime":2815.489,"body":"I knew you could publish them,"},{"speaker":"Average Joe Finances","startTime":2813.795,"endTime":2815.489,"body":"but I didn't know that they"},{"speaker":"Average Joe Finances","startTime":2815.489,"endTime":2817.529,"body":"would actually like print books."},{"speaker":"Average Joe Finances","startTime":2817.979,"endTime":2820.541,"body":"As people order them, like that"},{"speaker":"Average Joe Finances","startTime":2817.979,"endTime":2820.541,"body":"might be a game changer for me."},{"speaker":"Average Joe Finances","startTime":2820.541,"endTime":2823.023,"body":"I might have to really figure out how"},{"speaker":"Average Joe Finances","startTime":2820.541,"endTime":2823.023,"body":"to finish this book that I'm writing."},{"speaker":"Sarah St. John","startTime":2824.023,"endTime":2824.713,"body":"Oh yeah."},{"speaker":"Sarah St. John","startTime":2825.013,"endTime":2825.373,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":2825.403,"endTime":2828.763,"body":"It's they call it, KDP like"},{"speaker":"Sarah St. John","startTime":2825.403,"endTime":2828.763,"body":"Kindle direct publishing."},{"speaker":"Sarah St. John","startTime":2829.033,"endTime":2833.143,"body":"And so you can have the ebook and"},{"speaker":"Sarah St. John","startTime":2829.033,"endTime":2833.143,"body":"then you can have a print book."},{"speaker":"Sarah St. John","startTime":2833.203,"endTime":2836.893,"body":"So I actually have three books,"},{"speaker":"Sarah St. John","startTime":2833.203,"endTime":2836.893,"body":"but they're all pretty small, like"},{"speaker":"Sarah St. John","startTime":2836.983,"endTime":2839.143,"body":"10,000 words under a hundred pages."},{"speaker":"Sarah St. John","startTime":2839.26,"endTime":2842.868,"body":"And so for example, print books The cost."},{"speaker":"Sarah St. John","startTime":2842.898,"endTime":2847.631,"body":"So basically you set your price and you"},{"speaker":"Sarah St. John","startTime":2842.898,"endTime":2847.631,"body":"charge whatever, and then they'll deduct"},{"speaker":"Sarah St. John","startTime":2847.661,"endTime":2851.411,"body":"the cost of the actual printing and all"},{"speaker":"Sarah St. John","startTime":2847.661,"endTime":2851.411,"body":"of that stuff, which I think is only"},{"speaker":"Sarah St. John","startTime":2851.411,"endTime":2854.191,"body":"like $2 or $2 and 50 cents or something."},{"speaker":"Sarah St. John","startTime":2854.371,"endTime":2858.777,"body":"And then the, and then after that, then"},{"speaker":"Sarah St. John","startTime":2854.371,"endTime":2858.777,"body":"they take, I think, 30% of the sale."},{"speaker":"Sarah St. John","startTime":2858.83,"endTime":2861.27,"body":"So yeah, it's, I've enjoyed it."},{"speaker":"Sarah St. John","startTime":2861.27,"endTime":2866.453,"body":"It's yeah, it is hard to"},{"speaker":"Sarah St. John","startTime":2861.27,"endTime":2866.453,"body":"get sale sales in a way."},{"speaker":"Sarah St. John","startTime":2866.484,"endTime":2871.188,"body":"Yeah, you're on the biggest, platform"},{"speaker":"Sarah St. John","startTime":2866.484,"endTime":2871.188,"body":"in the world to get sales, but for"},{"speaker":"Sarah St. John","startTime":2871.188,"endTime":2872.868,"body":"people actually find your stuff."},{"speaker":"Sarah St. John","startTime":2872.954,"endTime":2875.805,"body":"I guess it's like a podcast"},{"speaker":"Sarah St. John","startTime":2872.954,"endTime":2875.805,"body":"you have to market it and"},{"speaker":"Sarah St. John","startTime":2875.934,"endTime":2877.674,"body":"promote it and things like that."},{"speaker":"Sarah St. John","startTime":2877.747,"endTime":2878.208,"body":"But."},{"speaker":"Sarah St. John","startTime":2878.256,"endTime":2883.056,"body":"I think it's worth doing more, actually,"},{"speaker":"Sarah St. John","startTime":2878.256,"endTime":2883.056,"body":"for me, it's more of a lead magnet."},{"speaker":"Sarah St. John","startTime":2883.266,"endTime":2888.229,"body":"Like I give the PDF version"},{"speaker":"Sarah St. John","startTime":2883.266,"endTime":2888.229,"body":"away for free and then but yeah,"},{"speaker":"Average Joe Finances","startTime":2888.299,"endTime":2889.709,"body":"and you're"},{"speaker":"Average Joe Finances","startTime":2888.299,"endTime":2889.709,"body":"able to collect emails with that."},{"speaker":"Average Joe Finances","startTime":2889.709,"endTime":2890.609,"body":"So that, that works out."},{"speaker":"Sarah St. John","startTime":2891.529,"endTime":2891.969,"body":"Right."},{"speaker":"Sarah St. John","startTime":2892.004,"endTime":2896.334,"body":"And say you were to go to a conference"},{"speaker":"Sarah St. John","startTime":2892.004,"endTime":2896.334,"body":"or something, you could actually"},{"speaker":"Sarah St. John","startTime":2896.334,"endTime":2899.424,"body":"print up a bunch of books, order a"},{"speaker":"Sarah St. John","startTime":2896.334,"endTime":2899.424,"body":"bunch of yourself and you can actually"},{"speaker":"Sarah St. John","startTime":2899.424,"endTime":2903.504,"body":"just pay the print costs when you"},{"speaker":"Sarah St. John","startTime":2899.424,"endTime":2903.504,"body":"order they're called author copies."},{"speaker":"Sarah St. John","startTime":2903.574,"endTime":2908.134,"body":"And so you're actually just paying"},{"speaker":"Sarah St. John","startTime":2903.574,"endTime":2908.134,"body":"cost of what it costs to print them."},{"speaker":"Sarah St. John","startTime":2908.524,"endTime":2913.534,"body":"So it could be like a $2, $3"},{"speaker":"Sarah St. John","startTime":2908.524,"endTime":2913.534,"body":"business card basically, but it's"},{"speaker":"Sarah St. John","startTime":2913.534,"endTime":2917.254,"body":"obviously going to be a much better"},{"speaker":"Sarah St. John","startTime":2913.534,"endTime":2917.254,"body":"business card than an actual card."},{"speaker":"Sarah St. John","startTime":2917.309,"endTime":2918.099,"body":"Yeah, absolutely."},{"speaker":"Sarah St. John","startTime":2918.099,"endTime":2921.532,"body":"Yeah, I think any kind of"},{"speaker":"Sarah St. John","startTime":2918.099,"endTime":2921.532,"body":"business owner in particular."},{"speaker":"Sarah St. John","startTime":2921.655,"endTime":2926.765,"body":"having a book and or podcast of the"},{"speaker":"Sarah St. John","startTime":2921.655,"endTime":2926.765,"body":"two, I thought book was the route to"},{"speaker":"Sarah St. John","startTime":2926.765,"endTime":2930.801,"body":"go because they whole, they say the"},{"speaker":"Sarah St. John","startTime":2926.765,"endTime":2930.801,"body":"whole book as book has a business card."},{"speaker":"Sarah St. John","startTime":2930.853,"endTime":2933.883,"body":"Which, like I said, I think is good"},{"speaker":"Sarah St. John","startTime":2930.853,"endTime":2933.883,"body":"if you're at a conference and things"},{"speaker":"Sarah St. John","startTime":2933.883,"endTime":2936.544,"body":"like that, where you're going to be"},{"speaker":"Sarah St. John","startTime":2933.883,"endTime":2936.544,"body":"around people, whenever that's a thing"},{"speaker":"Sarah St. John","startTime":2936.544,"endTime":2938.789,"body":"again, I still prefer podcasting."},{"speaker":"Sarah St. John","startTime":2938.819,"endTime":2941.129,"body":"If I had to pick one, I would"},{"speaker":"Sarah St. John","startTime":2938.819,"endTime":2941.129,"body":"still go with podcasting."},{"speaker":"Average Joe Finances","startTime":2941.269,"endTime":2943.639,"body":"I think so too,"},{"speaker":"Average Joe Finances","startTime":2941.269,"endTime":2943.639,"body":"especially in the middle of writing"},{"speaker":"Average Joe Finances","startTime":2943.759,"endTime":2946.031,"body":"a book right now, it is it's painful."},{"speaker":"Average Joe Finances","startTime":2946.391,"endTime":2947.891,"body":"So I'm in the middle of editing right now."},{"speaker":"Average Joe Finances","startTime":2947.921,"endTime":2951.523,"body":"It's about 22000 words and it's"},{"speaker":"Average Joe Finances","startTime":2947.921,"endTime":2951.523,"body":"painful trying to just go back through"},{"speaker":"Average Joe Finances","startTime":2951.523,"endTime":2954.613,"body":"everything and making sure all the"},{"speaker":"Average Joe Finances","startTime":2951.523,"endTime":2954.613,"body":"I's are dotted and T's are cross it's."},{"speaker":"Average Joe Finances","startTime":2955.153,"endTime":2955.423,"body":"Whew."},{"speaker":"Average Joe Finances","startTime":2955.783,"endTime":2956.083,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":2956.563,"endTime":2957.013,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":2957.013,"endTime":2957.793,"body":"So I would say."},{"speaker":"Sarah St. John","startTime":2958.793,"endTime":2960.143,"body":"Or are you going to self-publish?"},{"speaker":"Sarah St. John","startTime":2960.143,"endTime":2961.623,"body":"Is that what you were planning on?"},{"speaker":"Sarah St. John","startTime":2961.643,"endTime":2961.793,"body":"Or?"},{"speaker":"Sarah St. John","startTime":2962.513,"endTime":2962.843,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":2962.843,"endTime":2968.045,"body":"So with self publishing, like I said, it"},{"speaker":"Sarah St. John","startTime":2962.843,"endTime":2968.045,"body":"doesn't cost money to actually publish it."},{"speaker":"Sarah St. John","startTime":2968.465,"endTime":2971.532,"body":"The, You might want to hire"},{"speaker":"Sarah St. John","startTime":2968.465,"endTime":2971.532,"body":"someone to create the cover?"},{"speaker":"Sarah St. John","startTime":2971.532,"endTime":2972.132,"body":"I just went to"},{"speaker":"Sarah St. John","startTime":2972.132,"endTime":2972.732,"body":"Fiverr."},{"speaker":"Average Joe Finances","startTime":2973.362,"endTime":2973.602,"body":"Yep."},{"speaker":"Average Joe Finances","startTime":2973.692,"endTime":2977.112,"body":"No, I definitely, I am not"},{"speaker":"Average Joe Finances","startTime":2973.692,"endTime":2977.112,"body":"afraid to outsource when needed."},{"speaker":"Average Joe Finances","startTime":2977.142,"endTime":2981.282,"body":"I've used Fiverr and Upwork several times"},{"speaker":"Average Joe Finances","startTime":2977.142,"endTime":2981.282,"body":"for different things like my podcast,"},{"speaker":"Average Joe Finances","startTime":2981.282,"endTime":2983.082,"body":"artwork, intro, outro, all that stuff."},{"speaker":"Average Joe Finances","startTime":2983.1,"endTime":2986.308,"body":"And I tell other people too Hey,"},{"speaker":"Average Joe Finances","startTime":2983.1,"endTime":2986.308,"body":"don't be afraid to outsource."},{"speaker":"Average Joe Finances","startTime":2986.308,"endTime":2989.372,"body":"If it's not something you're comfortable"},{"speaker":"Average Joe Finances","startTime":2986.308,"endTime":2989.372,"body":"doing or something, you can't like"},{"speaker":"Average Joe Finances","startTime":2989.402,"endTime":2993.248,"body":"make look really good because you"},{"speaker":"Average Joe Finances","startTime":2989.402,"endTime":2993.248,"body":"don't want to just make shifts."},{"speaker":"Average Joe Finances","startTime":2993.398,"endTime":2994.238,"body":"I've done that before."},{"speaker":"Average Joe Finances","startTime":2994.238,"endTime":2997.823,"body":"I've put like makeshift stuff"},{"speaker":"Average Joe Finances","startTime":2994.238,"endTime":2997.823,"body":"together and I'm like why is"},{"speaker":"Average Joe Finances","startTime":2997.823,"endTime":2998.813,"body":"this not getting the attention?"},{"speaker":"Average Joe Finances","startTime":2998.813,"endTime":3000.553,"body":"I thought it would as"},{"speaker":"Average Joe Finances","startTime":2998.813,"endTime":3000.553,"body":"well, because it's gross."},{"speaker":"Average Joe Finances","startTime":3000.619,"endTime":3003.398,"body":"So it's you gotta, some, sometimes"},{"speaker":"Average Joe Finances","startTime":3000.619,"endTime":3003.398,"body":"you got to cough up a little bit,"},{"speaker":"Average Joe Finances","startTime":3003.464,"endTime":3006.494,"body":"Fiverr and Upwork and different"},{"speaker":"Average Joe Finances","startTime":3003.464,"endTime":3006.494,"body":"things like that, like you can find"},{"speaker":"Average Joe Finances","startTime":3006.494,"endTime":3009.437,"body":"quality work at a very decent price."},{"speaker":"Sarah St. John","startTime":3009.809,"endTime":3013.053,"body":"The other area I"},{"speaker":"Sarah St. John","startTime":3009.809,"endTime":3013.053,"body":"would recommend maybe spending some"},{"speaker":"Sarah St. John","startTime":3013.053,"endTime":3018.186,"body":"money on if you're self publishing"},{"speaker":"Sarah St. John","startTime":3013.053,"endTime":3018.186,"body":"would be an editor at the very end."},{"speaker":"Sarah St. John","startTime":3018.254,"endTime":3020.773,"body":"But the editor I used,"},{"speaker":"Sarah St. John","startTime":3018.254,"endTime":3020.773,"body":"they did the three editing."},{"speaker":"Sarah St. John","startTime":3020.953,"endTime":3024.646,"body":"There's three parts of editing,"},{"speaker":"Sarah St. John","startTime":3020.953,"endTime":3024.646,"body":"there's like the content, the"},{"speaker":"Sarah St. John","startTime":3024.749,"endTime":3026.229,"body":"proofreading, I don't know."},{"speaker":"Sarah St. John","startTime":3026.229,"endTime":3027.208,"body":"There's three different things."},{"speaker":"Sarah St. John","startTime":3027.718,"endTime":3030.531,"body":"And they did all of"},{"speaker":"Sarah St. John","startTime":3027.718,"endTime":3030.531,"body":"them for 2 cents a word."},{"speaker":"Sarah St. John","startTime":3030.598,"endTime":3034.444,"body":"And for a 10,000 word book, which it"},{"speaker":"Sarah St. John","startTime":3030.598,"endTime":3034.444,"body":"wasn't even, I think, I don't remember"},{"speaker":"Sarah St. John","startTime":3034.444,"endTime":3040.264,"body":"how many words it was, but anyway, it was"},{"speaker":"Sarah St. John","startTime":3034.444,"endTime":3040.264,"body":"like under $200 to get the book edited."},{"speaker":"Average Joe Finances","startTime":3040.684,"endTime":3040.884,"body":"Yes."},{"speaker":"Average Joe Finances","startTime":3041.699,"endTime":3044.729,"body":"It's what I do in my day job right"},{"speaker":"Average Joe Finances","startTime":3041.699,"endTime":3044.729,"body":"now in the Navy, I get a lot of"},{"speaker":"Average Joe Finances","startTime":3044.729,"endTime":3048.719,"body":"administration and editing, so I don't"},{"speaker":"Average Joe Finances","startTime":3044.729,"endTime":3048.719,"body":"really have a problem doing that."},{"speaker":"Average Joe Finances","startTime":3048.719,"endTime":3050.489,"body":"It's just, it's what I do at work."},{"speaker":"Average Joe Finances","startTime":3050.579,"endTime":3052.608,"body":"And it's I don't want to do that"},{"speaker":"Average Joe Finances","startTime":3050.579,"endTime":3052.608,"body":"when I go home and I'm working on"},{"speaker":"Average Joe Finances","startTime":3052.608,"endTime":3055.998,"body":"this thing now, it's oh, it's and so"},{"speaker":"Average Joe Finances","startTime":3052.608,"endTime":3055.998,"body":"to me, it's just painful like that."},{"speaker":"Average Joe Finances","startTime":3055.998,"endTime":3058.134,"body":"Cause it's th it's more"},{"speaker":"Average Joe Finances","startTime":3055.998,"endTime":3058.134,"body":"tedious than anything."},{"speaker":"Average Joe Finances","startTime":3058.148,"endTime":3059.468,"body":"But yeah, so awesome."},{"speaker":"Average Joe Finances","startTime":3059.497,"endTime":3062.297,"body":"Sarah this has been like awesome."},{"speaker":"Average Joe Finances","startTime":3062.335,"endTime":3064.462,"body":"Like we have touched on"},{"speaker":"Average Joe Finances","startTime":3062.335,"endTime":3064.462,"body":"so many different things."},{"speaker":"Average Joe Finances","startTime":3064.512,"endTime":3068.933,"body":"I think the whole point of this particular"},{"speaker":"Average Joe Finances","startTime":3064.512,"endTime":3068.933,"body":"episode in interview is man, start a side"},{"speaker":"Average Joe Finances","startTime":3068.933,"endTime":3073.224,"body":"hustle start a business, start a podcast,"},{"speaker":"Average Joe Finances","startTime":3068.933,"endTime":3073.224,"body":"write a book, do something that you enjoy."},{"speaker":"Average Joe Finances","startTime":3073.224,"endTime":3074.881,"body":"And we've touched on so"},{"speaker":"Average Joe Finances","startTime":3073.224,"endTime":3074.881,"body":"many different things."},{"speaker":"Average Joe Finances","startTime":3074.881,"endTime":3076.921,"body":"I, I didn't even get to ask"},{"speaker":"Average Joe Finances","startTime":3074.881,"endTime":3076.921,"body":"you some of the questions."},{"speaker":"Average Joe Finances","startTime":3076.967,"endTime":3079.053,"body":"About some other things like"},{"speaker":"Average Joe Finances","startTime":3076.967,"endTime":3079.053,"body":"affiliate marketing and other"},{"speaker":"Average Joe Finances","startTime":3079.053,"endTime":3081.765,"body":"things like that, that I want to,"},{"speaker":"Average Joe Finances","startTime":3079.053,"endTime":3081.765,"body":"but we've been talking for awhile."},{"speaker":"Average Joe Finances","startTime":3081.895,"endTime":3084.146,"body":"I think we're going to have"},{"speaker":"Average Joe Finances","startTime":3081.895,"endTime":3084.146,"body":"a round two another time."},{"speaker":"Average Joe Finances","startTime":3084.146,"endTime":3086.508,"body":"I'm definitely going to have you"},{"speaker":"Average Joe Finances","startTime":3084.146,"endTime":3086.508,"body":"back on the show because you are"},{"speaker":"Average Joe Finances","startTime":3086.508,"endTime":3090.318,"body":"a wealth of knowledge when it"},{"speaker":"Average Joe Finances","startTime":3086.508,"endTime":3090.318,"body":"comes to starting a side business."},{"speaker":"Average Joe Finances","startTime":3090.348,"endTime":3093.762,"body":"And you've been there done that,"},{"speaker":"Average Joe Finances","startTime":3090.348,"endTime":3093.762,"body":"got the t-shirt you wrote the"},{"speaker":"Average Joe Finances","startTime":3093.762,"endTime":3096.257,"body":"book and it's and it's super cool."},{"speaker":"Average Joe Finances","startTime":3096.257,"endTime":3099.677,"body":"And I just want to say I'm super honored"},{"speaker":"Average Joe Finances","startTime":3096.257,"endTime":3099.677,"body":"that you took some time to talk with me"},{"speaker":"Average Joe Finances","startTime":3099.677,"endTime":3103.977,"body":"today, but before we end this, I have"},{"speaker":"Average Joe Finances","startTime":3099.677,"endTime":3103.977,"body":"to ask you the most important question."},{"speaker":"Average Joe Finances","startTime":3104.557,"endTime":3108.337,"body":"And that is because of all the"},{"speaker":"Average Joe Finances","startTime":3104.557,"endTime":3108.337,"body":"things that we've talked about."},{"speaker":"Average Joe Finances","startTime":3108.337,"endTime":3112.197,"body":"Like I said, it was so many different"},{"speaker":"Average Joe Finances","startTime":3108.337,"endTime":3112.197,"body":"things  and people listening right now"},{"speaker":"Average Joe Finances","startTime":3112.197,"endTime":3116.457,"body":"are probably wondering, Hey, how do I"},{"speaker":"Average Joe Finances","startTime":3112.197,"endTime":3116.457,"body":"learn more from Sarah and what she's"},{"speaker":"Average Joe Finances","startTime":3116.457,"endTime":3118.47,"body":"doing, with all of her side hustles."},{"speaker":"Average Joe Finances","startTime":3118.47,"endTime":3122.974,"body":"And then also I'm interested in her"},{"speaker":"Average Joe Finances","startTime":3118.47,"endTime":3122.974,"body":"podcast services I'm interested in, in,"},{"speaker":"Average Joe Finances","startTime":3122.974,"endTime":3124.567,"body":"in other things that she's offering."},{"speaker":"Average Joe Finances","startTime":3124.567,"endTime":3126.43,"body":"I definitely want to"},{"speaker":"Average Joe Finances","startTime":3124.567,"endTime":3126.43,"body":"get a copy of her ebook."},{"speaker":"Average Joe Finances","startTime":3126.43,"endTime":3127.48,"body":"Where do I sign up for that?"},{"speaker":"Average Joe Finances","startTime":3127.75,"endTime":3132.38,"body":"So with all that said, where can"},{"speaker":"Average Joe Finances","startTime":3127.75,"endTime":3132.38,"body":"people find more information about you?"},{"speaker":"Average Joe Finances","startTime":3132.392,"endTime":3135.152,"body":"Can you share your website,"},{"speaker":"Average Joe Finances","startTime":3132.392,"endTime":3135.152,"body":"any social media profiles that,"},{"speaker":"Average Joe Finances","startTime":3135.362,"endTime":3138.482,"body":"that you're comfortable sharing"},{"speaker":"Average Joe Finances","startTime":3135.362,"endTime":3138.482,"body":"publicly, that would be awesome."},{"speaker":"Sarah St. John","startTime":3138.568,"endTime":3138.898,"body":"Yeah."},{"speaker":"Sarah St. John","startTime":3138.928,"endTime":3139.288,"body":"Sure."},{"speaker":"Sarah St. John","startTime":3139.312,"endTime":3142.732,"body":"The podcast is frugal preneur,"},{"speaker":"Sarah St. John","startTime":3139.312,"endTime":3142.732,"body":"which if you just type that into"},{"speaker":"Sarah St. John","startTime":3142.732,"endTime":3147.581,"body":"any podcasts listening platform,"},{"speaker":"Sarah St. John","startTime":3142.732,"endTime":3147.581,"body":"it should pop up the website."},{"speaker":"Sarah St. John","startTime":3147.581,"endTime":3154.681,"body":"You can actually get the, my book for"},{"speaker":"Sarah St. John","startTime":3147.581,"endTime":3154.681,"body":"free at theSarahStjohn.com/free, and that"},{"speaker":"Sarah St. John","startTime":3154.681,"endTime":3157.471,"body":"Sarah with an H and then S T J O H N."},{"speaker":"Sarah St. John","startTime":3157.474,"endTime":3158.074,"body":"Let's see."},{"speaker":"Sarah St. John","startTime":3158.074,"endTime":3161.074,"body":"I'm pretty much on social media,"},{"speaker":"Sarah St. John","startTime":3158.074,"endTime":3161.074,"body":"everywhere at the Sarah St."},{"speaker":"Sarah St. John","startTime":3161.074,"endTime":3162.574,"body":"John, because Sarah St."},{"speaker":"Sarah St. John","startTime":3162.574,"endTime":3167.164,"body":"John was taken for some reason, I'd"},{"speaker":"Sarah St. John","startTime":3162.574,"endTime":3167.164,"body":"like to meet this person and see if"},{"speaker":"Sarah St. John","startTime":3167.164,"endTime":3169.117,"body":"I can buy that domain or whatever."},{"speaker":"Sarah St. John","startTime":3169.117,"endTime":3173.553,"body":"But anyway so yeah, these are St John"},{"speaker":"Sarah St. John","startTime":3169.117,"endTime":3173.553,"body":"and then the podcast production services"},{"speaker":"Sarah St. John","startTime":3173.553,"endTime":3177.573,"body":"is pod seam.com O D S E a m.com."},{"speaker":"Sarah St. John","startTime":3177.903,"endTime":3181.866,"body":"And then yeah, if you just go to the"},{"speaker":"Sarah St. John","startTime":3177.903,"endTime":3181.866,"body":"main website, it had the 27 tools I"},{"speaker":"Sarah St. John","startTime":3181.866,"endTime":3184.592,"body":"use Yeah, that's about it, I think."},{"speaker":"Average Joe Finances","startTime":3184.825,"endTime":3185.065,"body":"Okay."},{"speaker":"Average Joe Finances","startTime":3185.065,"endTime":3185.485,"body":"Awesome."},{"speaker":"Average Joe Finances","startTime":3185.485,"endTime":3186.835,"body":"Hey, thank you so much for sharing that."},{"speaker":"Average Joe Finances","startTime":3186.835,"endTime":3188.035,"body":"So everybody that's listening."},{"speaker":"Average Joe Finances","startTime":3188.275,"endTime":3190.585,"body":"If you're driving, don't sit"},{"speaker":"Average Joe Finances","startTime":3188.275,"endTime":3190.585,"body":"here and try to write that down."},{"speaker":"Average Joe Finances","startTime":3190.585,"endTime":3192.565,"body":"It's going to be in the show"},{"speaker":"Average Joe Finances","startTime":3190.585,"endTime":3192.565,"body":"notes so you can just copy and"},{"speaker":"Average Joe Finances","startTime":3192.565,"endTime":3193.765,"body":"paste it later or click it."},{"speaker":"Average Joe Finances","startTime":3194.125,"endTime":3194.515,"body":"All right."},{"speaker":"Average Joe Finances","startTime":3194.575,"endTime":3196.525,"body":"Cause like we said, we know a lot"},{"speaker":"Average Joe Finances","startTime":3194.575,"endTime":3196.525,"body":"of people that are listening to"},{"speaker":"Average Joe Finances","startTime":3196.525,"endTime":3199.518,"body":"podcasts are usually doing it on their"},{"speaker":"Average Joe Finances","startTime":3196.525,"endTime":3199.518,"body":"commute or doing other activities."},{"speaker":"Average Joe Finances","startTime":3199.567,"endTime":3201.999,"body":"Be safe as I just wanna throw"},{"speaker":"Average Joe Finances","startTime":3199.567,"endTime":3201.999,"body":"that disclaimer out there."},{"speaker":"Average Joe Finances","startTime":3201.999,"endTime":3204.476,"body":"But we'll make sure all of that"},{"speaker":"Average Joe Finances","startTime":3201.999,"endTime":3204.476,"body":"information is in the show notes."},{"speaker":"Average Joe Finances","startTime":3204.493,"endTime":3207.671,"body":"Cause cause Sarah, you've definitely"},{"speaker":"Average Joe Finances","startTime":3204.493,"endTime":3207.671,"body":"got some great things going on."},{"speaker":"Average Joe Finances","startTime":3207.704,"endTime":3210.944,"body":"And I'm really excited to"},{"speaker":"Average Joe Finances","startTime":3207.704,"endTime":3210.944,"body":"share this with my listeners."},{"speaker":"Average Joe Finances","startTime":3210.971,"endTime":3215.711,"body":"Again, I want to say thank you so much"},{"speaker":"Average Joe Finances","startTime":3210.971,"endTime":3215.711,"body":"for taking some time to come on our show"},{"speaker":"Average Joe Finances","startTime":3215.711,"endTime":3217.811,"body":"today and have this conversation with me."},{"speaker":"Average Joe Finances","startTime":3217.841,"endTime":3218.741,"body":"I'm truly honored."},{"speaker":"Sarah St. John","startTime":3218.927,"endTime":3220.187,"body":"Thanks"},{"speaker":"Sarah St. John","startTime":3218.927,"endTime":3220.187,"body":"so much for having me."},{"speaker":"Sarah St. John","startTime":3220.263,"endTime":3224.761,"body":"I've had a blast I've I think this"},{"speaker":"Sarah St. John","startTime":3220.263,"endTime":3224.761,"body":"is one of my favorites episodes or"},{"speaker":"Sarah St. John","startTime":3224.761,"endTime":3226.801,"body":"interview it, interviews that I've done."},{"speaker":"Sarah St. John","startTime":3226.801,"endTime":3227.191,"body":"So"},{"speaker":"Average Joe Finances","startTime":3227.971,"endTime":3228.541,"body":"that's good to hear."},{"speaker":"Average Joe Finances","startTime":3228.541,"endTime":3229.621,"body":"Thank you very much for that."},{"speaker":"Average Joe Finances","startTime":3229.621,"endTime":3232.346,"body":"All right I'm going to go ahead"},{"speaker":"Average Joe Finances","startTime":3229.621,"endTime":3232.346,"body":"and cut this off, but I want to"},{"speaker":"Average Joe Finances","startTime":3232.346,"endTime":3233.786,"body":"say again, thank you so much."},{"speaker":"Average Joe Finances","startTime":3233.864,"endTime":3234.944,"body":"This an absolute pleasure."}]}