Nostalgic Podcast

S1E12 - Most Memorable Commercials

November 08, 2022 Ashley Hannah
Nostalgic Podcast
S1E12 - Most Memorable Commercials
Transcript
ashley:

what's up you silly rabbits? It's me, Ashley.

aaron:

Hello nostalgic.

garret:

It's Aaron and it's me, Garrett.

ashley:

You're listening to Nostalgic What's on the menu?

garret:

We are talking about commercials. more specifically, the most memorable commercials, for us while growing up. And what had the impact that we're like, I remember this commercial. Do you.

aaron:

Now you say growing up, what if we're not growing up yet though, Oh, I've been told that I haven't grown up yet,

ashley:

I wanna pull like the Billy Madison where I'm like, never,

garret:

never say that.

ashley:

I kind of tried to do my list, without looking up anything. and That's what I make some memorable right, is you can start remembering them once you started tubing and I definitely went down rabbit hole there, but I tried to do the ones that just came to me and I wrote down

garret:

Same.

ashley:

I don't really have that many That just came to the top of my head once I started watching, compilations. There were definitely a lot. I agree. I think there were times that one commercial led to another commercial, especially when doing research. some of these flooded back. I was like, oh, I remember that. Do you miss commercials? Because I was thinking people now aren't gonna really know what they are with streaming, obviously they still have YouTube ones, but you can buy YouTube premium or you stream everything now. So people don't have the luxury of commercials except for on Super Bowl Sunday.

garret:

I have heard Netflix is releasing a lower tier, that's gonna be a lot cheaper. However, it will have commercials in there. We just bought Hulu, and I was like, Do you wanna get the new commercials one? He was like, How much more is it? And I think it was like, Five, six bucks more. And he's like, Nah, we're fine. And so we were watching The Amazing Race and we commercials are all through it. So for the first time in quite some time we're actually watching newer commercials. And I'm like, I don't care Tide. I have my,, discount, laundry detergent.

aaron:

it's the same ones over and over. And for some reason my Hulu thinks that I'm Hispanic because all my commercials are in

ashley:

Spanish. It's somebody,

aaron:

Dunno.

garret:

Wait, is there even the thing on there that says

ashley:

there is, Cause my Netflix got on Hulu one time Oh, I don't know. It was Netflix. It it was somebody in Panama or something. That's, Was it

aaron:

you that said they had their whole family set

ashley:

up and everything? Oh yeah, they had the channel for the E hos, the kiss. And I was like, what are you teaching your children? This is wrong. Netflix is free. Yeah. I maybe figure it out within a week and maybe not even that long. And they had already had set it up and I lost my, playlist that you are never in the mood for, but it's there. Yeah. All gone, all of my hours of putting things in the list, but never actually watching them gone.

garret:

just,

aaron:

yeah, I saw where, a couple split up and his girlfriend changed the icon to the setting symbol and put settings underneath. So she could keep it. Oh, he was like, I didn't know it was there. I just I'm impressed.

ashley:

genius.

garret:

Why did they dump her

ashley:

So I do think the way that they get you to pay for the premium is, like you said, Aaron, by playing the same commercial. Cause I don't actually mind commercials that much, but if I do end up watching live channels, usually a and e, cuz I love true crime. It is always the same for commercials. And the one recently is grandma keeps peeing while she's sleeping and it's just like, you feel better Grandma.

garret:

Wait a minute's. What?

ashley:

I don't even know. It looks like an insert, but it says it's external but it's something that selects the pee while she's sleeping. I think it pumps it into this thing. I've seen it a thousand times. I should know. I didn't wanna get specifically into that commercial. I just the one that stood out because it's late 800 times memorable. But that's, Yeah. Speaking of memorable. Mm-hmm. But that's how they get you is No. Cuz for a while there, if you remember YouTube commercials were actually pretty funny. Like The Squatty Potty. Hilarious. The Poopy. You know, for a while YouTube had those commercials and I would sit there and watch'em even when you could skip'em. Cuz I thought they were pretty good. But if they play the same one, I'm like, okay, it's not even funny anymore or you're making me hate your product. So you're doing the opposite of what you're trying to do. Cause I will pick your product. You play it one more time, but I have to finish my forensic file, so I guess we could go into some nostalgic news before we get into our commercials.

aaron:

Absolutely. So birthdays, that'll make us feel old or make you feel old or somebody feel old. Feel

ashley:

old. I mean not, waiting the bed granny old,

aaron:

but that's next year.

ashley:

Yeah. Not yet, but

aaron:

I'm halfway here. let's see. Gwen Stefani's 53 this month. Tommy Lee turned 60. Kurt Cameron turned 52.

ashley:

Morning. Kirk Cameron is younger than Gwen Stefani. I would not have thought that. Me

aaron:

either. That just made me feel old though. Him being 50. uhs? Weaver? 73 wow. Chevy Chase is 79. He looks at though, Yeah,

ashley:

he does. I feel like it all came at once for him or maybe I just hadn't seen him in a while. And when I did I was like, well, like, take it back. Whoa. Cause I used to watch community it was a really good show and It was, uh, a lot to take in.

garret:

Correct? Gabriel was watching it and I was like, Oh my God, is that Chevy Chase? Did he get in a fight with time and lose

aaron:

Father time is undefeated

ashley:

for real.

aaron:

Speak of the father time. some nostalgic deaths. Julio passed away at the age of 59.

ashley:

Yeah. And that it was natural causes, correct?

aaron:

Oh, no, I

garret:

don't. I think he had heart

ashley:

attack. I know it seemed a little suspicious, but not like a drive by. Like cuz the gangsters paradise

garret:

maybe he's now in Gangsters Paradise. Oh,

ashley:

I like to picture that. He's got his shades on.

aaron:

Loretta Lynn passed away at 88 of natural causes and Angela Landsbury died a couple days before her. 97th birthday. Wow.

ashley:

Yeah. Almost made it,

aaron:

I'm not gonna lie. I thought she was dead a long time ago. really?

ashley:

Seriously, Garrett, she was old in murder. She wrote like, I didn't know. She was only in her

garret:

fifties.

ashley:

Look like she only in her fifties. That's old for when you're a kid and you're watching it. A 50 year old is like freaking ancient, cause you think about 40 to me was ancient and now I'm 40 and I'm like, oh, few 40. But

garret:

I will say look if the past in like generations, people looked way older than, than they do now. Like people in their forties, fifties, and sixties can still look somewhat youthful depending on certain things. But back then you were like, Oh

ashley:

damn. Well yeah, back then you were kind of stuck with what you had. Now we have like lotions and Kardashians and surgeries and True. You know? Yeah. So we do look younger. I'm gonna air quote that

aaron:

because. What did we say? The that you're not ugly. You're just poor

garret:

It's so true.

ashley:

Yeah,

aaron:

the action. But I remember that show being on and shows like Mattlock and Father Downing's Mysteries and the old crime

ashley:

shows. It was like the old crime and wasn't, Matt Lock Wasn't Andy Griff than one? Was that Yeah, that's Matt Lock. That was Matt Lock. Well, there was another one though then Oh, Colombo. Colombo. Oh yeah, Colombo. Yeah. That's the one I was thinking of. Like all the courtrooms. I guess that was the thing for a minute,

aaron:

so just a few tidbits of nostalgic news. Nothing really crazy going on. Have you guys seen? It's a fan film called My Special Boy. Have you seen the previous before? It's a fan film about Jason Borhes, like a different view of all the movies and it comes out on the 28th. It looks pretty good.

garret:

Like from his

aaron:

perspective, what I saw on there, it says a whole new perspective of, Friday the 13th.

ashley:

Was it crowdfunded? Yes. Ah, very cool. I like that. I always love Kickstarter. I can get lost in there and then I end up buying the weirdest things,

aaron:

I don't know if you guys seen the Peacock series about the dark side of Barney.

ashley:

Didn't, Garrett, just say after the tele tubby thing that Barney was gonna make a comeback. Did I, You did go listen to our last episode, Cause we said Teles were coming out and you were like, Oh, what's next Barney? Well, yes, to answer your question, yes.

aaron:

a couple more things. Uh, Hasbro is making a Dungeon and Dragons documentary. I guess they're going from the popularity of Stranger Things, the Hellfire Club. They're making the origins of Dungeon and Dragons and the cult following remember it was a big scare. In the nineties. They really did think it was devil.

ashley:

Yeah. I don't think they made that up, right. They thought it

aaron:

was No, that's real. Yeah. I remember mom something to us about it, like peer pressure. If, anybody ever wants you to play this game, you run.

ashley:

To be fair, she would do that today. I problem.

aaron:

So

garret:

I remember my mom talking Like, You will not play Dungeons and Dragons. And I was like, Okay mom, I'll just go and, play with my crucifix over here in the corner. Oh. I was like,

ashley:

uh, play with what? Eugene scared it

garret:

oh, oh, wait. No, that's not what,

aaron:

Is that what you call the crucifix? Oh

garret:

God.

ashley:

I'll sit over here, play with myself.

aaron:

Okay, so we are gonna get into it before we do. I just wanted to go into the history of TV ads and a few fun facts that I thought were really interesting. first TV ad was in 1941. I'm probably gonna butcher name. it was a BVA watch. It was about a ten second commercial,$9 is what it cost. It was during a baseball game. I think it was a Philly's game. so the very first ad was in 1941. By 1949, companies were spending 12.5 million on ads back in 1949. I think that was quite a bit of. two years later it was 10 times that at 128 million. and then by 1955 it was over the 1 billion mark. That's how fast it ramped up in six years. It went from 12.5 million to over 1 billion.

garret:

You're saying cumulatives?

aaron:

Yeah. what companies were spending on advertise on tv, Advertis advertising. Got it. 1963 was the first time that TV advertising spending. Was higher than newspaper ads, spending, 1971 is when they banned cigarette commercials on tv. before that, cigarette companies were spending 220 million on advertising with the, basic networks. so if you jump up to today, in 55, it was 1 billion. as of now, this past year, companies are spending 70 billion on TV advertising. now that streaming is in, they're spending almost 16 billion on the TV ads that we were talking about earlier. the most expensive commercial ever made was 33 million. It was in 2004. It was a three minute commercial with Nicole Kidman produced by Baz Luman. You remember him? He did the, you remember the sunscreen song? It was it was pretty much a, a beat, but it was a guy talking and it was talking about wearing sunscreen.

ashley:

Can you sing it for me?

aaron:

No.

ashley:

Dang it. I'm really always trying to get into seeing

aaron:

one day when I can look it up and play it for you, but I'll keep at it. It's really just a beat and a guy talking giving like life advice but he always keeps on saying something about wearing sunscreen.

ashley:

I know exactly what you're talking about. It's very nineties Okay. I'm lost. So he produced that. It was for Chanel perfume. but it did not play on tv. They were playing it before movies. during the trailer section?

garret:

I think I remember this

aaron:

the controversy was the three minute commercial was costing more than the movies that they were previewing. So most of the budget for that commercial was usually higher than the actual movie that they were coming in front of. So.

ashley:

Hmm. Wow. I wanna know what kind of return they're seeing when they're able to spend 33 million on a commercial. It's gotta be worth it if they're spend that, if they're dropping that much cash. Right.

aaron:

So the shortest commercial is one 60th of a second It was a commercial bike, much music, and it literally just flashed their logo in between two other commercials. I watched it a couple times and you can just see it flash and that's it.

ashley:

So I was like, it's like the cigarette burning fight club. They're just like, Just enough for you to know, or the cigarette burns to change it. But you know what I'm talking about that scene and fight club, they're like, Did you see that? And everybody's looking at each other. yeah, I guess that would work. Did it say how much that one cost? No,

aaron:

I don't think it aired in very many markets. Um, oh,$2. I tried to look up the longest commercial, but you really couldn't find anything because companies were trying to beat the record for the longest like Old Spice RVs. So they were airing commercials on public access channels. But Arby's had the longest commercial at 13 hours. They were showing from the start to finish on how to cook a brisket. And the commercial was literally watching the brisket cook. And then they cut it up. If

ashley:

you're being honest, it's like YouTube, like og, that's what it is. YouTube. Cause that's what dust some watches half the time. Now I walk in and it's him, watching them in the back of the kitchen, cooking things from beginning to end. So it's like OG YouTube.

aaron:

currently Old Spice has the record of an 14 hour advertisement, the most expensive time slot. Is obviously the Super Bowl this year. companies are gonna pay 6.5 million for a 32nd slot. companies like Amazon, Google, Toyota, they're gonna spend over$20 million just for Super Bowl advertising

garret:

That is so much for advertising. If you think you're trying to sell something it's just crazy to me.

ashley:

kickback's gotta be worth it. Are any of your memorable ones that we're gonna talk about Super Bowl ones? Yes.

aaron:

Couple more here. the average American spends 450 hours a year watching commercials. Which is 19 days a year. So that means the average American will spend four years of their life watching commercials, we have proof that they work because we're about to read you about 15 commercials that we remember truth.

garret:

I'm like, I don't even wanna do this episode anymore.

ashley:

I'm just depressed now. Crazy.

aaron:

So we are gonna talk about our most memorable commercial. It doesn't have to be the best one, the funniest one. just ones that we really could remember without having to Google or YouTube. what do you guys think makes a memorable commercial

ashley:

Mine were all pretty random. I think either the jingle or man, I have one specifically that I didn't even know what the commercial was for. I just remembered that it was funny. So I think a funny commercial is probably what sticks with me the most, like with the Squatty Potty one. I could skip the ad on YouTube and I wouldn't because it was so funny that I kept watching it and And the P one in the beginning too, if you've never seen it, it is so funny. ooh, you love us Ament.

aaron:

I don't know what you're talking about, but your impression.

ashley:

You've gotta watch it. if they're funny, they will, keep me watching. how about you, Garrett?

garret:

I agree. if a commercial makes you feel something, you'll remember it. Also there's several notes, like if it's got a song, there are a couple commercials that I just play the song on my head. Because the song is so catchy. Or like you were saying, if it's funny, then I'll remember a line or I'll remember something it's gotta be something that touches on that spectrum of your emotions you may not buy the product but at least that commercial's doing its job

ashley:

How about you Aaron? What makes a good commercial?

aaron:

I had everything that you had on Ya's list, it's funny, it's a good jingle. Something you can relate to or. Even, I'm gonna use this word fantasize about where you're like, Oh, I want to do that, or, I wanna be that cool and then I had repetitive, even a bad commercial, if you see it over and over

ashley:

Like Jake from State Farm, after a while you're quoting it and then they've reemerged Jake I bet she's hideous.

garret:

funny that you mentioned Jake from State Farm. Remember when we were going to school and that counselor looked like progressive lady with the trick out name tag, and we said it, and she's like, What are you guys talking about? and looked like flow. Yeah. And so she was like, I know exactly what you're talking about. We were like, uh, And that was what, 2007, eight? She is still the spokesperson I just saw one the other day where she's with, John Ham in the new commercial.

ashley:

Oh, I like, so that's been their news series he's really interned. She's just kind of like

aaron:

She's like, Anything for Tom Ham, You know, John, That is pretty good.

garret:

oh. So I say we just kind of jump into it.

ashley:

Well before that we had a fun idea we're not gonna get into these commercials, but we wanted to see really stuck and show that advertising does work. most of these we watch when we were kids. Aaron and I have come up with a list So I'm gonna have finish the jingle or finish the slogan. so I just wanna see if you guys can recall these. finish this slogan. Once you pop you can't stop. I know. We know what that's for. Pringles. All right. Keep a PPG here. Double your pleasure. Double your phone. Double min gum. There's no wrong way to eat a Reese's. my favorite one and it made me think of you, Gared is the Australian one does a boomerang. So he eats like a moon into it and he goes, I have pot of it now. And then he throws it and plot of it later and then I watch that crack me up. that was a good series of commercials, All right, Todd Misa, would you have any

garret:

grip bone

ashley:

one thing I realized when I was making these is Mike Myers, really loves commercials because three of these that I'm doing, he did in Wayne's World or in another one of his movies. Oh, he did? And that brings me to my next one, New little yellow. different And then my last one, I have remember finish this slogan is maybe she's born with it. Maybe it's Maybelline, right? And you guys don't wear makeup, but that advertising worked because you know about Maybelline, right? Mm-hmm. So, really quick, before Aaron gets into his, Do you guys remember what the commercial that was? I shipped my pants.

aaron:

Yes. No. It was Kmart.

ashley:

It was Kmart. it was in 2013 I guess you could send it to your house but the salesman, you can ship your pants. And he is like, I can ship my pants. And then these like grandparents are like, We shipped our pants

aaron:

I do

ashley:

remember that. I was hoping that someone else remembered it.

aaron:

I had a couple of slogans too, but you actually had most of the ones on my list. I'll do two. the snack that smiles back, is it goldfish? Yeah. This is Yeah.

ashley:

I scared to

aaron:

eat anything with a face. Yeah, What, So my last one, I have a cash annuity and I need cash now. Oh. Oh no.

garret:

Western Union,

ashley:

is it? JG Wentworth called JJ Wentworth. Eight seven. Seven. Almost put in, but it was a, radio commercial. Was Empire was the two 300. Empire, Yep. Which is crazy that everyone remembers that. Somebody really hit a home run there.

aaron:

Truth. There's so many of these that we can do. We're just keeping it brief so we can get into it. I'm gonna start off with a few slogans and I wanted you to tell me what product they're for, just do it.

ashley:

Nike.

aaron:

bet you can't eat just one

garret:

Lays

aaron:

better ingredients. Better Pizza.

ashley:

Papa John's didn't he get canceled? Yeah, he's canceled. Okay, Papa. Yeah. it keeps going and going.

garret:

Energizer. Hey. Oh dang. I was like fruit striped gum.

aaron:

No,

garret:

the fruit by the foot. Bubble

ashley:

by no root by the foot.

aaron:

Oh yeah.

garret:

Snapp it to a clip. Koolaid Koolaid, you say?

aaron:

Oh yeah, you did. Yeah, that's when he busted through the wall. But Ashley, I understand why you said that because I probably did sound like

ashley:

you sound like

garret:

three minutes of play. Spider Live joke.

aaron:

I'll end on that one.

ashley:

All right. So finish this jingle. Do, do, do, do, do, do, do. Uh,

aaron:

I don't know what it is, but

garret:

goes better, Better Mentos the fresh mix, man. So,

aaron:

freshness, Okay.

ashley:

You got there

aaron:

the fresh maker.

garret:

what does that remind you of? Clueless

ashley:

Well, somebody's never seen it, right?

aaron:

yeah. Might be. Yeah. Even Jenny was like, Oh

garret:

my God.

ashley:

terrible. Terrible. Right? She didn't make you watch it right then. And they're this is over

aaron:

Come home. And the bags were packed.

ashley:

You know why? okay. Blank in the morning. Blank in the evening, blank at supper time, which did not do it justice. But do you know Meatloaf even did a rendition of this. I don't think I'm doing it right though,

garret:

Blank in the morning. Blank in the evening. Blank in

ashley:

summertime. Supp time. Suppertime. Not summertime. Oh, not

garret:

summertime.

ashley:

How about if I, I don't know, sing the actual pizza in the morning. Pizza in the evening. Pizza at supper time. It's Bagel Bites. Oh, pockets. It's Bagel Bites. I don't remember that one. How about The best pot. Awaken

garret:

up. It's fold in yo

aaron:

cup. Get

ashley:

it? How about. Well my baby back, baby Back, back,

garret:

baby. Back back

ashley:

was also Austin Power Bastard and that's all my Jing.

aaron:

the only one on the jingle would be Juicy Fruit

ashley:

I don't even remember. Oh, I remember

garret:

the Juicy Root one.

aaron:

Juicy Fruit is going move. It's gonna move

ashley:

you. Oh yeah. Get Ride

garret:

The taste a tasted taste of gonna move. Yeah. we

aaron:

should start a band.

ashley:

Oh my God. Jingle band. Right?

garret:

I would be voted off the island so fast.

ashley:

What was the flavor of Juicy Fruit? Juicy Fruit does but like what kind of fruit? It taste weird. Juicy. Flavor

aaron:

Don't make it right Yeah, they do.

ashley:

Oh, do they? I have not seen it. I've seen Double Men still Big Red. Is that still around or did Big Red Die?

garret:

No, I think it's Now I'm questioning.

ashley:

Yeah, I never see Juy fruit anymore, but maybe it's cuz I'm not looking. Okay. Who's gonna kick us off

garret:

Go for it. Who's going? you want me to

ashley:

go? Yep. Okay. the first one that always came to me when I think of commercials was surge. It is not around anymore. They have a website that is to bring it back. So Sege was a, Citrus flavored soda it was made by Coke. to compete with a Pepsi's Mountain Dew. And if you remember, Mountain Dew had the slogan Do the do, And it was always like really extreme sports. So Sege was trying to keep up with this. And their commercials they would have a person setting down the soda and then they would yell, Surge, and then people would come from all over and try to get to it first. it was usually in the city. I was laughing because it said that it was a drink fully loaded with Carbos and I was like, What's a carbo? And Does it mean carbohydrates? I think so. I can't remember when Surge went out or how long it was around, but, there were rumors at one point when it started to decline that it gave men a small member, It shrunk men's genitals, I'm trying to say this in a way that, Oh God. So I think that had a decline in sales, so it was saying it had adverse effects and then Because of the high caffeine and the sugar levels in it, schools actually banned surge from being served, even though Mountain Dew still had more, For some reason Sege got targeted feel like

aaron:

Mountain Dew started the rumor about the

ashley:

Right. But I really

aaron:

do remember some kind of statistic where there was an increase in violence, in high schools, that were like selling Surge, I remember a teacher telling me that, Cause you could buy at the vending machine after lunch mm-hmm. But it actually was back out again until very recently. Cause I've had it within the last probably two years

garret:

Really? Yes.

aaron:

There was a campaign for it to come back. But usually those aren't very No, it was back. I think it might still be back,

ashley:

oh it's back. when did it come back?

garret:

It's got a website and the website says 2022

aaron:

I remember it came back we were on the way back from vacation. We stopped at a gas station and they had it and we bought like 10 of them. Cause we're like, we're never gonna see this again. And then we're at Kentucky, it was still here. We're like,

ashley:

Oh Make sure you check the Best Buy date. I'm sitting in there dusted off

aaron:

I do remember the commercial though. it was almost like hunger Games. they had the surge on a ped stool and they were all going through obstacles and breaking down walls and fighting each other, trying to get to the king of the hill to get the surge.

garret:

Maybe if I saw it, it would bring back a memory, I'm trying to remember everything and coming up in my brain. It's like zip. Zip.

ashley:

Was it as good as you remember Aaron? Yes. It was good. Yeah, I just don't see people drinking it. You would think that if it came back, I would at least notice that someone had a can or something and I have, Huh? I'd be curious like what parts of the country is selling it that? It's keeping it in production because it's not mine. Check y'all's areas. Cause yeah, there's

aaron:

some, weird demographic that's keeping it going. Kinda like the live. Weird demographic that keeps Captain Ds going. who are those people?

garret:

Long John Silver? Yes. I was like, Who? I love you to Long John Silver, though.

ashley:

Oh, so it's Garrett's demographic.

aaron:

We just solved the mystery.

garret:

Haven't had it in years though, so I'm not responsible for saving it. So Pace

ashley:

closed. All right. Who's next on the list?

garret:

I'll go, I guess. Um, which 1:00 AM I gonna pick? Okay, so I'm gonna start with Purina Meow Mix. This was a cat food and so the commercial was like a dark background. It was three cats and all they would sing is yeah, and like just over, over and over. And as a child, I remember seeing this and thinking it was hysterical. And one of my favorite hobbies as a child was annoying the living shit out of my mother. I remember sitting by her door. And I must have been God, seven or eight or something like that. And I was like, Mom, mom, mom, mom And I remember her busting out of the door and she's like, Where you stop? And I was like, Why? I just wanna say I love you and hi.

ashley:

Yeah, I understand. I understand why you're so upset.

garret:

Oh man. I remember that commercial because I was imitating that commercial for so long and I, as a kid, I just thought it was cute. The cats talking and singing that song. And it was just really funny. we had cats growing. I don't know if we ever bought it, so I don't know if it ever works. It's magic. But I just remember that memory of annoying living crap out of her and her losing it.

ashley:

that was a jingle that sticks with you cuz as soon as you said it, I was like, I got it. I know what it is. And we didn't have Cat I, this is the first time I've ever owned cats. I'm 39 cat lady. Yeah. Now I own them with abundance. Now all the cash making up for it. But yeah, I remembered it as soon as you brought it.

aaron:

As soon as you said Meow Mix. I started automatically singing it in my head. And I haven't seen that commercial and I, I don't know how long, but as soon as you said Yeah, I'm like, And that goes back to a catchy jingle and funny, you know, the cats.

ashley:

Yeah, if you would've asked me though what cat food it was, I would not have known, but I would've known the jingle.

aaron:

They're slogan is something like, it's so good. Cats ask for it by name yeah,

garret:

I think that's exactly me out. Yeah.

ashley:

Yeah. Makes sense. But I wouldn't have put that together. Aaron, what's on your

aaron:

agenda? So my first commercial especially with a bunch of very immature. guys in the military, the Budweiser commercial was Was that it usually started off with one guy and he was just sitting around. Watching the game, drinking a butt, chilling, somebody would call him and then, Somebody else would call and they're like, Let me put him on speaker. And like, What is that? And there was a dude named Dukey in there. So we always be like, Hey, where's Dukey at? You know,

ashley:

Yeah. Again, I know the commercial viewer to say it but I did not know it was a Budweiser commercial. I, I don't know. I thought, no, I would've thought like Taco Bell or like, I don't know where I knew where I thought that came from. I knew it, I've seen it.

garret:

Are you thinking of the scary movie scene? Cuz they redid it in scary

ashley:

movie. I do remember that. Are they eating talk bottles? Cause

aaron:

then Instead of sitting around watching the game chilling, he said, I'm sitting around killing. Because they had the screen face,

ashley:

but it was that like, like they get the call from inside the house and then they do the ones up. Mm-hmm. I do remember it. But I just wouldn't have known what it was from like a beer commercial. I know some of the beer commercials, that's just one that I didn't know

aaron:

yeah. Bud Wiser and Bud Light have spent, I think over the years they spent like 700 million on advertising.

ashley:

Like they were on it for a while. Do you remember Bud Ice, The Little Penguin? Do Doo Do?

garret:

Oh, yes, yes, yes.

aaron:

What about the frogs? Remember it was like Bug. Oh yeah. Eyes. Yeah. And then the Real Men of Genius. Do you guys remember those commercials? I

ashley:

have that on my list for the end. It's a radio commercial, but I don't care because it was genius.

aaron:

They've made TV

ashley:

commercials out. I never saw them. I only remember hearing it on the radio and I was, That would be like top commercials for me. No, they,

aaron:

they made TV commercials. Cause it'd be like, Here's to you Mr. Zamboni. Driver. Like

ashley:

Mr. Oh yeah.

garret:

You know? You know what? I

ashley:

do remember that now. Yeah. So if you don't know what they are, it's like Budweiser did. It was like props to usually different people at a sporting event. Right. Like the t-shirt launcher or the always paints his face guy. I can't really think of anything right now, but, And then it would have like the eighties kind of rock star come after. So it would be like, Here's to you Mr. T-shirt, LA guy. Be like Tisha, you know? But they would always be so

aaron:

good.

ashley:

Look'em up. Google it. It will be worth your rabbit. Hold wasted time. Okay, so my next one is, first I have a question on it. Do you know it's got milk? Do you know what company got milk was advertising for?

garret:

Wait, it was a specific, Dairy farm,

aaron:

I think dairy farmers go all in to

ashley:

do it. Yeah. it's not a specific thing, but I, was just curious like how that worked. Who's campaigning milk? Was it the president? He was like, drink more milk or was it dairy? I was just curious if anybody had an idea of who actually put the milk. Was it a psa? I mean, it was, but then it was also really funny, right? So it wasn't educational, like, Oh, makes your bone strong. So I was just curious if anybody had thought about that before.

aaron:

It's. Kinda like beef, or pork. It's usually the farmers.

ashley:

Dairy farmers combine their money and spent their 7 million or whatever the commercials cost on cotton milk. my one that we've referenced in another episode was the Aaron Burr. and I'll explain that one, so typically the got milk commercials where someone is in a situation where their mouth is full and they're dying and need a glass of milk and they can't get to it. The Aaron Burr one stuck with me because it's a guy who's obsessed with, Alexander Hamilton who got killed by Aaron. And he's got all this stuff and, and he's eating this huge peanut butter sandwich and the phone rings for a radio station and they're like, for a million dollars or whatever. Who killed Alexander Hamilton? And he goes like Aaron Burr, but you can't hear him cause mouth is full. And he goes to pour the milk and he doesn't have it. And he's like, Nah, like freaking out. So that one was my favorite one. And it had the guy from jury duty and people under the stairs, Roach also reference another episode. There's also one where a guy's in a body cast. Do you remember that? So it's these two guys together in a hospital room and the guy on the left is like got his whole family around him and they like baked him cookies. And then there's a guy in a body cast who just, his eyes and his mouth are open and someone get shoves a cookie in there and he is like, Oh, thank you. And then they're like drinking milk next to him and it's looking all glorious and cold and glamorous and he's like, Ah, like freaking out cuz nobody will bring him any milk So I ran across that one, which was cute. But then I was curious if you remember, So for a while there got milk wasn't commercials but it was like print advertisements where it would be like famous people with just milk mustaches. Yes. Yes. I did look, when I started looking up, got milk, those came up and there was just a whole page of all the ones that they did. And the hose were amazing. Mm-hmm. Yeah, it would. Britney Spears Hall notes, Hansen, like I just, all of these awesome people with the milk mustache and again, if you're wanting to get down a wormhole, that is a fun one to go down because they had a lot of names on that.

aaron:

I remember the billboards, it would be a huge billboard of a celebrity. Oh yeah, they would.

ashley:

Ah, yeah, those were genius. So that's Got Milk was one of mine that just came, I think I referenced that Aaron bur one quite a bit. Any chance I get But yeah, the milk campaign, the farmers, Good job. Good job. Dairy farmers. Okay. And then who was going after me? Gar Bear.

garret:

My next one is for a serial let me just start with if you remember this, it was around Christmas time and they're putting little balls on a string and it's two kids, a sister and a brother, and one of them keeps taking the cereal off. It starts out like that and she's like, Joey, we're never gonna get this done if you keep doing that. And he just keeps taking one off and chewing it and. after a bit they show the Christmas tree is covered in kicks cereal and it's just strands of kicks everywhere. And she's like, What do you think? And he's like, It looks delicious, I just remember thinking my sister would've just pummeled me. She would've been like, Stop eating the cereal, Garrett. No, you take one more bite. I swear to God. I just kept thinking why isn't she like reacting like my sister would to me doing that? Do you guys remember that commercial?

aaron:

Yes. I knew it was kicks instantly as soon as you talked about it,

ashley:

I made me hungry. I want some kicks. I'm the same, I remembered it immediately, but I was trying to think like, Did Kicks have a slogan? My mind went, kicks her for kids and then I was like, Wait a minute. Yeah. Wait a minute. Hold on

garret:

here. Oh, I can't remember off the top of my head. It was one of the things I didn't write down cause it was like kid tested, mother approved. I think that's it.

aaron:

That's it. Good. Good

garret:

job. Wow. Look at me.

aaron:

Yep,

ashley:

That's it. Wait, what were they like? Was there a needle on the end of the thing and they're like poking it through a string? I never made, They're making Garland. I never made Garland.

garret:

Okay. I didn't either. What kind of house are they living in? That The mom was like, No, you're gonna take this stereo and make

ashley:

Garland go. Obviously a rich one where they can just spare their cereal.

aaron:

and no animals.

ashley:

Yeah. Obviously one where they don't need to eat it or later they like put it back in the box. The, My

aaron:

second one, this is one of my favorite commercials of all time. Sega had a campaign when they first came out where they would really bash. Nintendo, especially the Game Boy, because there was no color in it. No white or anything. it shows this really redneck, white trash family sitting on a couch and they're just staring at a bug zapper. And every time a fly goes into it, they're like,

garret:

And there's,

aaron:

the white trash kid has a game boy. And they're like, only people that don't like color really like to do. And then they show him like eating pickled pig tails or something like that. just the most white trash thing, But I just remember thinking it was funny because that was just a big pile of flies. And they would laugh every time it got zapped and it was their entertainment.

ashley:

That was a good one. I wouldn't have known it was Sega, but it was a great commercial

aaron:

at the end of every commercial they would have something from the commercial. I remember that. on this one. It was one of the dead flies. And the dead fl was like Sega.

garret:

Yes. I don't remember the whole commercial, but I remember that part.

aaron:

That's just when I think of childhood watching tv. That's, that was one of mine.

garret:

I remember the Sega ads. I remember them being very witty,

aaron:

they had one where they're in a morgue, this two like lu looking guys with a kid, they open up the tray they're like, they're like, Oh, like they're seeing something really horrific. the end they're like, What do you want to do with, And he's like, cremate it, the showing the Nintendo going up in flames and then the, I don't remember that The Lurch guy was like, say

ashley:

I'm having a flashback of one of the Kins doing a Sega and it was from, She's all that, So the little brother, like the first time that Freddy Prince comes over, he's like a video game kid. And he goes yeah. Anyway, okay. Moving on. Apparently I only remember the commercials and I don't actually remember what any of it's for. But you remember,

aaron:

We had a baby. Eatsa Boy I do.

garret:

It's ringing a bell.

ashley:

This was a time when we had payphones and had to sometimes call people collect. you know, you didn't have money to put in the payphone, you would dial like 1-800-COLLECT So this person is, calling and it says you have a collect call from, only have a certain amount of time to say something. So he says it's Bob. We had a baby eats a boy

garret:

Because he was at the hospital and he just had a baby, but he. didn't wanna actually spend the money to make the phone call. You know what it was for.

ashley:

Then he hangs up and it shows his parents picking up and then he just goes, Huh, Hangs up. And the mom's like, who was that? And she said, Oh, it's Bob. They had a baby, it's a boy. And she goes, Ah. it's a Geico commercial,

aaron:

I don't remember being a Geico commercial, and I remember actually doing that when you didn't have any money for the payphone, you would call somebody and say, I'm at the pool. I need a ride.

ashley:

I'm at the mall. Come pick me up. Right? So the end of the commercial, says, Don't cheat the phone company. Save money the legal way with Geico. first of all, is it illegal to collect and not actually make a collect call? it was just a weird concept and then, I, made a note too that Geico's one, when we talk about the funny, just been on point with even now, the series they have where it's like we have an ant problem and it's like all of the old Ts coming over to the house and being like, It's a lot of house. Hope you can keep it clean. Then you got one going through the fridge, going's expired. And then the one animal, Yes, the animal problem. And it's got animal from, the Muppets, upstairs playing the drums. like, Whoa. running around. And then there's the pipes are making noises and it's like bagpipes, Those are genius, but those are newer. And then, they had a hump day and everybody knows that. Even if you don't know it's Geico. And then they also had a series it's so easy. Even a caveman could do it. And it was always this caveman who didn't wanna be there.

aaron:

That was on my list if we were gonna do campaigns you know,

ashley:

it was good. like he was always like, Why you pick it on me? You know what I mean?

aaron:

Yeah. It would show him going through the airport in a, business suit and he would see the ad of. A caveman Neander tall and he'd be like, Man, what the, was funny.

garret:

right Diane? So this is an older one. It's a Wendy's commercial. There were three old ladies and they were in what looks like an empty office. And one of them is looking down and sees a burger bun. And she's like, That's a big bun. She's like, Oh, it is the big bun. Then this other lady, she's like, Where's the beef? And this commercial saved Wendy's. Apparently they were getting close to bankruptcy. And from what I read, this was a home run for them that. They had so many sales from this ad. I remember this being a series. There was a few of them, it was always this old lady, she's like, Where's the beef? And you would see it on T-shirts and everywhere. Where's the beef? And I thought the old lady was so cute.

ashley:

I know I remember this saying it was cute. I don't get it. Like, I don't know how it took off. it was pretty basic.

garret:

If you're looking at what they're looking at, they have a huge burger and the buns, it's

ashley:

giant, massive. The bun is, Yeah. It's huge. And they're like, Oh, it's fluffy, like, they're like, really, admiring and the

garret:

patty is so small.

ashley:

Right. I remember people saying it. I think it's cuz it was so quotable that people were like, Where's the beast?

garret:

Mm-hmm. from the beginning of our friendship until now. We always quote stuff. Yeah. So quotable is definitely a way to sell, a product.

ashley:

This is true. I would like to do a survey and ask people if they know where that's from. If you say, Where's the beef? Wendy's. Yeah. Well, don't give away the answer,

garret:

I said it at the beginning.

aaron:

I don't believe don't

ashley:

tell everybody

garret:

Sorry. Aaron. do you remember watching that commercial

aaron:

scene in commercial? And I just remember where's the beef was everywhere. It was on t-shirts, hats, pins, everywhere I remember it definitely.

garret:

Yeah, it went viral before you could go viral.

ashley:

All right, Aaron.

aaron:

So my next commercial is a Pepsi commercial. It was a Super Bowl commercial it was taken from the vantage point of a security camera in a convenience store. And there's a Coke driver that's delivering Coke to the store and he's looking around and he reaches in and grabs a Pepsi and he starts drinking the Pepsi. And it's playing, I think it's Hank Williams. You're cheating hard, you're

ashley:

cheating hard. Yeah.

aaron:

And then, the Pepsi guy catches them doing it and cuz the Pepsi guy is delivering at the same time. Mm-hmm.

garret:

it's rain

aaron:

Bell.

ashley:

It cracks me up that, that is the most memorable for you. Because when I was looking through their campaign, I don't know how I got on it, but Pepsi had some of the most iconic commercials I watched one with Britney Spears, Beyonce, and Pink, and, was it Enrique Glas, like a gladiator situation. Oh yes, I remember. I remember that. Like, I was like, how did I have never seen this? Like no, I don't remember that either. They start singing, We Will Rock You. And then I saw an epic Michael Jackson one where people in the neighborhoods, they have a dance off. They did some epic commercials. Was it

aaron:

Carleton? One of the young kids?

ashley:

Probably. Cuz the dance moves were on He was, he was, It was so good. I'm glad you brought up Pepsi because I did have notes on it and I was hoping one of y'all would do it, but Pepsi, when they first started, the Pepsi generation was kind of their thing. So they had be young, have fun generation next. For those who think young. Taste, the one that's forever young. it's like they have a obsession with generation and young. Then they had through 2006, 2007, Why you dogging me? This was on a list that I saw. So I don't know if that is get that

aaron:

sponsor a dog or some kind of McKensey type or something.

ashley:

if you can look for it, I tried, because again, this was on a whole list of things from like the 19 four whenever it came out to now. it was all of their slogans, which changes like every couple of years so I kept trying to look up why you dogging me Betsy commercials and I couldn't find anything. So that's why I was a little questionable on whether it was one of theirs. But you recognize the other ones, right?

aaron:

They were trying to get away from, cuz they, Coke was old. Kind of like Coke was an old people drink. I feel like that we're trying to get the new generation to make it seem like we're not old foggies, we're not drinking your

ashley:

Coke. Was Pepsi the one that had the controversial, like Kendall Jenner one with Black Lives Matter? Oh, no. Do you know anything about it? Mm-hmm. No. We don't have to get too far into it, but basically when Black Lives Matter movement was happening, there was a group protesting, and then the police were like guarding it. And then Kindle comes out with a Pepsi I do remember that. You know, and everybody's like, uh,

garret:

Uhhuh. I do remember that. And I was like, What

ashley:

the hell? Yeah. She like stopped the protesting and brought peace by just bringing a Pepsi and sang.

garret:

Okay, girl. there no vodka with

ashley:

that? Or run those pr people are letting this happen. Yeah.

aaron:

Or just put the cocaine in it, like Coke the

ashley:

That is funny to me though, Cuz Pepsi for a while had some Epic commercials, especially their Super Bowl ones. I remember Britney Spears being in'em and ray Charles for a while.

garret:

I thought Ray Charles was Diet

aaron:

Coke. Maybe you got the right one. Baby It might have been Diet Pepsi.

ashley:

Oh yeah. Cuz those, Yeah, I forgot about that. That one. We should have remembered that slogan. Which one? Right? You got the right one baby. You got the right thing, Baby or something. Oh my

garret:

God. Yeah. With Ray Charles. I wrote that one down and did not do it because I thought one of you was gonna do it, but they had the models and he was singing and, Oh yeah, yeah. Well we That's iconic.

ashley:

Yeah. Sorry. No, no. We covering it now is what I'm saying. Like we didn't have, I'm like, well, we've covered, I was like,

garret:

I was like, Where, where was I?

ashley:

Well, we're doing it at this very moment.

garret:

I could hear everything from a mile away.

ashley:

What? Who's talking? Hello? Rolling into my last one. I sang the theme song earlier, but I wanted to get into, it's definitely one of the first ones I remembered, but it's Mentos, so if don't know what Mentos are, they are still around. They have a fruity one now. But they're chewy mint that aren't gum. And the commercials were always like, someone finds themself in a precarious situation that they have to recover from and they're, just dumbfounded. And then all of a sudden they have a min house and they're like, Ah, light bulb idea. And then they do something that you would think was crazy and people are looking them like they're crazy. But then they hold up their mins and they. Not of approval. Yeah, Okay. You can do that crazy thing cuz you have Mentos

aaron:

I do crazy stuff, but people don't give the no of approval usually. It's just well

ashley:

carry Mentos with you and just start.

garret:

That's,

ashley:

We should all do that. We should all just be like, Ah,

aaron:

it's okay. Rob Bank.

garret:

everyone's fear for their lives. And I turned around with the mentors and they're like, Oh, here's smart money. Oh,

aaron:

it's a freshman

ashley:

I feel like mine would be a road rage incident. I'm crashing into them and then just driving off like, yeah. Ly OK. Crash during one of my crashing moments.

aaron:

the commercial that really sticks out in my mind, the Minto commercials, where the guy, he has a job interview or something and he sits on a, white. Sled bench. And he doesn't realize that it's been freshly painted. So he gets up and everybody's laughing at him because he has white stripes all over his suit. Oh. So he lays down and like rolls on the bench to make it look like the whole suit's supposed to be like that. They

ashley:

were like, like paint stripes suit. Yeah. He's pinch striping.

aaron:

And then of course at the end he, holds up the Mintos and it freezes, yeah.

ashley:

Oh, I bet he got the job. I be, They're like, What is that smell

aaron:

like, Sir, you're completely unqualified for this job. He is like, you know,

ashley:

why didn't so down In the chair and there's white when he gets up, like, Dang it. Yeah. And, and I

garret:

worked Now do you remember the parody video of that? He's a kid and He goes up to this girl and she's with her girlfriends and he's like, Hey Melissa, do you want to go out with me? And they laugh at him and he walks away and then he's like, do, do do, do doah. And he has ament. And then he goes, and punches her in the face And she's like my broken

ashley:

as you're saying that I feel like that's something we used to like quote we'd be like, I'm getting a blippy. You think he's gonna ask her out again and she's gonna be like, Oh yeah, you have men host, which we do not condone, female violence or any violence.

garret:

No, not at all. But however, it being a parody video,

ashley:

it was unexpected, which made you laugh even if you felt bad for it. And I did, but I still laugh and I watched it again.

aaron:

we don't condone it unless you have min toast Yeah, and then it's OK

garret:

Right?

ashley:

the one that stood out for me on the Min Host was definitely first was the pinch strip one. There's one where somebody's parked and they got shut in, they're parallel parked and they, have these construction workers come over and move their. When I was rewatching them, there were a couple that were just dumb. And then there was one where it's like a guy sitting and having brunch with his girlfriend and he can't get ahold of a waiter. They keep walking by and he keeps raising his finger. So he takes the tablecloth off of the table and puts it on and then goes and picks up their drinks. And the waiter is looking at him like, What are you doing? And then he's just like, Mintos, and the waiters. I,

aaron:

Now that you say that, I do remember that one.

ashley:

And that one stuck out to me because we've worked in the service industry. So I'm just like picture, knocking those out of his hands. Like, what is your problem? Oh, you think you can do my job now? Do you think you just,

aaron:

you think you

garret:

can do it better? Table three needs butter Yeah.

ashley:

Seriously. Will you go bust that for me? I'm keeping this.

aaron:

The construction one you were talking about, he parallel park, but they park too close for him to get out, right? Yes. So he flags some construction workers and has them

ashley:

pick up his car and

aaron:

unparallel for him. Yeah. Okay.

ashley:

Yeah, I remember that outta, It's like, you got blocked in. Oh, what am I gonna do? And then he has them come over is big musty guys,

aaron:

they, the village people

garret:

walks that again.

ashley:

He was in the gay and there were some really manly. Yeah, it was cute. but that's Mintos, the fresh maker. All right. Gary, you wanna close this out?

garret:

My next one is hbo, Saturday nights, which is an odd commercial if you think about it. They were promoting that you should stay home, chill out, watch HBO for the movies that used to come out, every Saturday night, which I don't know if that still happens. But, the commercial was random people that were talking to like the fourth person you, and it was just a random bit. but there's a famous line that comes from it. One of the lines was like, Ooh, you look pretty than a new set of snow tires. And there's this other girl and she's chewing gum and she's looking at the camera and she's like, I don't get it And then the most famous one is she's like, And I don't eat meat cuz I'm a veterinarian.

ashley:

I'm a veterinarian.

garret:

Yeah. I, yeah. I remembered that one line, I'm a veterinarian, but I was like, I don't remember what this was from. So I actually had to find it, watch it again. I was like, This is for hbo. Of all random things. But I remember that veterinarian, I would say that as a kid, I remember it became a hit and I found out that propelled the actress I don't know to Superstardom, but it propelled her

ashley:

career. Same thing. I would not have known it was hbo, that I don't get it. She does a little laugh and she's chewing gum and then she's like, I don't get it. Mm-hmm. like,

garret:

really?

ashley:

I don't get it. did quote that. I had no idea that's what that was for though.

aaron:

HBO Saturday nights. I thought you were gonna say something about real sex or something, you know,

ashley:

I was going Skin Max.

garret:

No, this was literally just an advertisement for you to watch those movies and they were very caricature sort of thing. Like the girl who says I'm a veter, she's curling her hair and acting ditzy. They're like Valley Girl girls Yes. Hundred percent

ashley:

Valley girl. I was the same way. Or my mind went to the gutter. I was like, he was a kid though. Maybe he's not gonna go that route. HBO at night, it's all I think about is, you

garret:

know. Mm-hmm. This must have been in the mid nineties, mid to late nineties, somewhere around there.

ashley:

That was good. And I remember that. All right. Take us home. Aaron. Take us home. Okay.

aaron:

My last one, this is probably the best commercial of all time. I don't know if it's really old enough. I know it was two thousands when it came out, the Orbit gum commercial? The clean mouth test. Mm-hmm. They would say words that sound dirty, but they're not.

ashley:

And I know where you're going with that. Yeah.

aaron:

the one that I remember, it was a wife and she came in with all of her husband's stuff and he was in his office with his secretary or somebody that he worked with. And she came in and she was calling the secretary, a bunch of names, who you calling a Kuti queen. L you went

ashley:

later.

garret:

Yeah,

aaron:

It would say a certain thing the husband was like, What the French toast, and they would say, you come quiet or stinky, mixed, stink face. It's just hilarious, I say that all the time. You Lint liquor.

ashley:

Yeah. Cause it's sounds dirty. What? She would do the, But does your mouth feel clean and go ding, right? Yes. I remember somebody being like really muddy or dirty or something and then they'd smile and it would ding like their mouth broke cuz they were

garret:

chewing, wasn't she like dirty mouth, clean it up with orbits gum. Ding. Yeah,

aaron:

ding. Yeah. But they would say just things like Man, she's a Hoboken. Or just stuff like that. Yeah.

ashley:

That's good. I do love a good pun too. And I feel like they have, those

garret:

were excellent commercials. They should totally bring those

ashley:

back. I know. I can't believe I didn't think about that one. Cuz that one was a really funny one.

garret:

did and I was like, they're gonna think of all these popular ones. So I was like, what are the ones that people remember, but less

ashley:

so, definitely wasn't going pet food. Good call. Yeah. I feel like

aaron:

we had a really well rounded, list of all of us. Mm-hmm.

ashley:

And I thought I remember it a lot, but when you guys started going over, I'm like, Oh my gosh. So you can really get on a rabbit hole with this one. Cuz they have YouTube channels that are just all vintage commercials. And I know we avoid it all cost watching commercials, but when you watch'em and they have thing, nostalgic podcast, you know, they have that nostalgia and they're dated. Like the one with, again, I didn't think about it being in a phone booth and the idea that we just don't have phone booth anymore was like, Oh yeah, we don't have those. You know, like it just, kind bring something to it. So we hope that you enjoyed going down commercial lane with us. We're definitely gonna do a series of these, right?

aaron:

Oh yeah, for sure. I so have some, I have some really good ones that you guys will

ashley:

remember also. Yeah, we wanna do PSAs for sure. we just brought up 1-800-NUMBERS, and not just the dirty ones. There are other, like Cleo, there are other ones that you called. Maybe one 900 was the sexy ones. I don't know. Both. I never called them.

aaron:

Oh, Not that I would know or anything, but yeah. Oh, uh, yeah, if you have any that you remember please let us know. As always, check us out on our nostalgic podcast.com, Facebook, all the social medias, and, let us know what you think. Any suggestions are always appreciated

ashley:

and encouraged. Yeah. Lin Licks.

aaron:

I knew you were gonna say it. I was like, She's gonna bust that Toast.