Dagye - The 're-born' designer redefining luxury fashion

For this episode we were joined by Dagye, the founder of luxury fashion brands A Day Without Angst (ADWOA) and Jeanius Bar Atelier.

I have followed Dagye's journey in fashion for nearly 10 years now, so to finally be able to sit down with him was an honour and a full circle moment. I first came across Dagye through seeing his bespoke denim pieces on my favourite artists Young Thug and Future in the mid-2010's. I remember the feeling of shock when discovering that the designer of these jeans was a German-born Ghanaian guy from Milton Keynes who hadn't studied fashion. How did he beat the odds to end up in these spaces and be dressing some of the biggest artists on the planet!?!

Since then Dagye has gone on to raise the bar and defy expectation year on year. His high fashion brand ADWOA has garnered attention and affinity from key people within culture and his other brand Jeanius Bar Atelier is slowly becoming the front runner in luxury streetwear!

How has Dagye achieved all of this at such a young age? What does it take to build two thriving businesses simultaneously? Who has Dagye had to become to reach this point and how?

This last question became the most pertinent theme of our conversation. Dagye eloquently broke down the experiences he's gone through in life, the fashion industry and ultimately the actions he had to take to grow as a result of these. This made for an incredible conversation that I believe any budding fashion professional needs to hear. This game isn't easy and to reach the pinnacle takes a lot of sacrifice, Dagye's story epitomises this.

Alongside this, Dagye shared his thoughts on the streetwear scene, the importance of personal branding, sustainability, what makes designers great and much, much more!

Since recording Dagye has continued to thrive! Jeanius just dropped their Cream Ottoman collection and the whole thing is fire! From the creative to the fits, Dagye doesn't miss!

Follow Dagye and his brands on social to stay locked in to his ever-growing universe building journey.

https://www.instagram.com/dagye_/
https://www.instagram.com/jeaniusbaratelier/
https://www.instagram.com/adaywithoutangst/
https://www.tiktok.com/@dagye.digital

Chapters

• 0:35 Why Dagye is here
• 3:27 Dagye’s upbringing
• 13:57 Dagye’s Early style
• 19:30 Beginning of journey in fashion
• 37:20 Dagye’s first brand
• 45:30 Dagye’s approach to design and brand building
• 51:30 When he knew he could be successful in fashion
• 56:00 Navigating business challenges
• 1:03:00 Shutting down Dagye studios
• 1:15:00 Bouncing back from setbacks
• 1:28:00 Birth of ADWOA and Jeanius
• 1:33:00 Why speak now? (personal branding)
• 1:42:00 The benefits of sharing
• 1:47:20 Do brands need ‘meaning’?
• 1:52:20 What makes successful brands?
• 1:59:53 How do you serve multiple audiences
• 2:06:50 What does the future of Jeanius and ADWOA look like?
• 2:12:00 Last piece of advice