EP261 Michel Cayouette | General Manager Carol Auto - Labrador City

In this episode of Gale Force Wins, we sit down with Michel, the owner and General Manager of Carol Auto in Labrador City, to hear about the history and evolution of this family-run dealership. Michel shares how Carol Auto has been serving the community since 1968, offering personalized customer service in a small town environment. He talks about the importance of understanding customer needs, the values instilled in him by his father, and how those values have shaped the dealership’s success over the years.

Michel also reflects on the challenges of maintaining vehicles in the extreme cold temperatures of Labrador and the significance of a dedicated, hard-working team in keeping the business running smoothly. He offers advice for aspiring business owners, emphasizing the importance of working hard, listening to customers, and meeting their expectations.

Join us for an inspiring conversation about leadership, loyalty, and the importance of community-focused service. Don’t forget to like, share, and subscribe to Gale Force Wins for more episodes with remarkable business leaders.

0:00 - Welcome back to Gale Force Wins Season 5
0:10 - Introduction to Gale Force Wins in Labrador City at Carol Auto
0:18 - Interview with Michel, the owner and General Manager of Carol Auto
0:21 - Michel introduces himself and talks about the dealership's as a family business
0:45 - Discussion of personalized customer service in a small community
1:09 - Carol Auto's customer service philosophy
1:16 - The brand and philosophy since 1968
1:26 - Michel talks about taking over from his father
2:27 - Michel talks about his father’s start in the dealership business
3:16 - Michel shares the most important lesson his father taught him
4:06 - Michel's involvement on the sales floor
4:17 - The importance of customer service for sales success
4:55 - Discussing challenges in maintaining vehicles in cold temperatures
5:02 - Vehicle repairs in cold weather conditions
5:30 - The importance of team cooperation
6:02 - The significance of feedback from all staff members
6:18 - Advice for aspiring business owners
6:37 - Advice on working hard and listening to customers
7:01 - Closing thoughts on customer expectations
7:03 - Michel's leadership in the community

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