BRITE Ideas
Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
BRITE Ideas
Business and social impact lessons from the LEGO Foundation and Right to Play
October 14, 2021
•
Columbia Business School Center on Global Brand Leadership
•
Season 1
•
Episode 3
On episode 3, JP and Matt interview John Goodwin (then-CEO, LEGO Foundation) and Kevin Frey (just-departed-CEO, Right to Play) about the relationships between brands, foundations, and social impact organizations. They share insights on: how a company can effectively deliver social impact, tied to its business purpose, by supporting all elements of that ecosystem; how NGOs need to think strategically about their partnerships with brands and foundations; and how to build a brand idea -- in this case on "the impact of play" -- through educating all the stakeholders (governments, companies, and people) that must work together to drive lasting social change.