Episode Player
Using communications to solve business problems with Amy Binder '94
BRITE Ideas
Chapters
1:55
About Amy and R|F Binder
3:11
Communications and business problems
5:06
New relationships between PR firms and companies
8:37
The evaporating difference between PR and brand
13:02
The two-way gap between communications and business strategy
16:43
Managing a world of supercharged communications
19:50
Brands and stands on social and political issues
28:37
The need for metrics on social impact
35:09
BRITE Idea: comms understanding business and visa-versa
37:29
Leadership lessons
39:52
Amy's favorite brand
BRITE Ideas
Using communications to solve business problems with Amy Binder '94
May 31, 2022
Season 1
Episode 8
Columbia Business School Center on Global Brand Leadership
On this episode of BRITE Ideas, Matt and JP speak with Amy Binder '94 (Founder and CEO, R|F Binder) about the power of communications to solve business problems. Amy highlights the dire need to bridge the gap between the communications and business disciplines --- they are intricately linked, and yet neither side is effectively trained to understand the other. In addition, the discussion dips into the topics of company values and authenticity, a need for social impact metrics, and how leaders must adapt company culture out of the societal changes brought on by the COVID pandemic.
