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Catherine Williams on assuring AI is not artificial (Head of IQ, Qualtrics)

BRITE Ideas

Chapters
1:13
Intro and bio
5:03
Defining business analytics and AI/ML
8:20
It must not feel ‘fake’
9:45
AI progression
15:32
AI and business prediction
23:54
Ethics and AI
27:12
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BRITE Ideas
Catherine Williams on assuring AI is not artificial (Head of IQ, Qualtrics)
Sep 09, 2021 Season 1 Episode 2
Columbia Business School Center on Global Brand Leadership

Matt and JP speak with Catherine Williams (Head of IQ, Qualtrics) about artificial intelligence and machine learning. Catherine discusses the current 'single problem, single solution' AI models of today while noting that advances allowing AI to tackle multiple problems are on the horizon. Her firm belief is that the complexity of human behavior and human emotions will require people and machines to work in concert to deliver meaningful impacts for business and society.