APAC B2B Revenue Marketing

#3 A New Way of Doing ABM: Branded Podcast

August 01, 2021 Gary Wong Season 1 Episode 3
APAC B2B Revenue Marketing
#3 A New Way of Doing ABM: Branded Podcast
Show Notes

Joe Escobedo is a man with a lot of different roles and responsibilities. He is the co-author of “Asian Growth Stories: How To Do Business In Asia.", has been a contributor for Forbes, Inc, HuffPost, a digital marketing “professor” at a university and CEO of Esco Media which helps B2B brands accelerate pipeline and conversions through content and social. 

I was lucky enough to spend some time with him and get to pick his brain for a bit around the topic of ABM. He shared with me his unique approach on doing ABM differently for both his clients and his company.