Joe Escobedo is a man with a lot of different roles and responsibilities. He is the co-author of “Asian Growth Stories: How To Do Business In Asia.", has been a contributor for Forbes, Inc, HuffPost, a digital marketing “professor” at a university and CEO of Esco Media which helps B2B brands accelerate pipeline and conversions through content and social.
I was lucky enough to spend some time with him and get to pick his brain for a bit around the topic of ABM. He shared with me his unique approach on doing ABM differently for both his clients and his company.