When content marketing is done right, not only will it drive revenue to your existing products or solutions, but it can also help you unlock new product ideas or revenue streams. With the likes of Lego creating movies and cartoons to Salesforce charging money for their big conferences, these are already examples that you can see.
But how do you do that? I was able to invite Daniel Hochuli, Head of Content Solutions for APAC and China at LinkedIn to share more with us his unique definition of content marketing. And how content marketing and brand actually contribute to the growth of companies.
Let’s see what I have learnt!