Marketing in APAC is difficult! Because it is a region that is made up of so many different countries with different languages and cultures. Often times, people make the mistake of seeing this region as a whole and don't realise the amount of localisation that needs to be done.
To truly go from global to local, a partner marketing program is a popular tactic companies would take to attack the different countries in the region. But identifying the right partners is always a challenge. This time, we have got Ankesh Sagar, Head of Marketing, APJ at Workato sharing with us his filtering and selection process when it comes to partner marketing. And talked about how he started the partner marketing initiative and scaled it across the region.
Check it out!