Every topic on this podcast is great, however this topic is the most crucial. Your WHY is what will get you out of bed each morning. Your WHY is what will separate you from your competition. Once you know your WHY, stick with it and your HOW and your WHAT will be follow and show your WHY. Learn how Apple continues to excel in this market and be a top company, even though their prices are arguably too high! Be sure to follow us on all social media @BetterUShow, share this podcast, and SUBSCRIBE! Thank you!