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Episode 2. Awareness Campaigns 101

• BDI • Season 1 • Episode 2

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Do you ever feel like your organization is your community’s best kept secret? Discover how an awareness campaign can help you get the word out!

BDI’s Chief Client Officer, Lolly Colombo, and BDI’s SVP Creative, James Read, share how nonprofit organizations of any size can launch a successful awareness campaign that cultivates long-term community trust and strengthens fundraising results.

You’ll learn…

  • What awareness campaigns are and why they are important for fundraising.
  • The best time to launch an awareness campaign and steps you can take to get started.
  • Why integrated messaging is important, and how to measure success. 

Plus… be inspired by two real-life examples of nonprofit organizations whose awareness campaigns exceeded expectations. Listen now to learn key takeaways YOU can apply to your fundraising today!

Episode Highlights:

  • Lolly and James share about their work with nonprofits
  • Awareness Campaigns 101: What are they and why are they important?
  • The components of an awareness campaign that build trust
  • When is the best time to launch an awareness campaign?
  • Getting Started: The value of research
  • Branding, direct response marketing and PR in awareness campaigns
  • The power of integrated messaging
  • How do you measure the success of your awareness campaign?
  • 2 Inspiring Case Studies: Wheeler Mission and Helping Up Mission

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