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Episode 3. From Sinner to Saint: How to Avoid the 7 Sins of Email Marketing

• BDI • Season 1 • Episode 3

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Are you making these 7 email marketing mistakes?

BDI’s Digital Implementation Manager, Ashley Prior, has built a lot of great fundraising emails in her day… but she’s also seen a lot of nonprofit organizations struggle to apply email marketing best practices. They give in to common fears, and the temptation of sending “good enough” emails, when a few small tweaks could greatly increase their engagement!

You’ll learn…

  • How to avoid common pitfalls that lead to email marketing purgatory 🪦(AKA the “spam” folder).
  • The most important changes you should make to your email marketing today.
  • Strategies for keeping your email subscribers and donors happy.

Plus, hear Ashley’s take on the biggest red flags in marketing today.  🚩🚩🚩

Episode Highlights:

  • Ashley’s story and why she’s passionate about email marketing
  • The “7 deadly sins” of email marketing
  • The cardinal (email marketing) sin: not optimizing for mobile
  • The sin of omission: not segmenting your list
  • The sin of gluttony: spamming your subscribers
  • The sin of laziness: not testing your emails
  • The sin of confusion: using unclear CTAs
  • The sin of neglect: not keeping your list clean
  • The sin of greed: not personalizing your emails
  • The biggest takeaways to be successful in email marketing
  • Red flags and deal-breakers in marketing today

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