{"version":"1.0.0","segments":[{"startTime":19.7,"endTime":21.87,"body":"Hey, welcome to the"},{"startTime":19.7,"endTime":21.87,"body":"e-commerce alley podcast,"},{"startTime":22.16,"endTime":25.67,"body":"where we believe the great brands"},{"startTime":22.16,"endTime":25.67,"body":"are built on passionate leadership,"},{"startTime":26.0,"endTime":30.31,"body":"smart operations, and of course,"},{"startTime":26.0,"endTime":30.31,"body":"powerful marketing. I am your host,"},{"startTime":30.62,"endTime":33.83,"body":"Josh coffee. And today we"},{"startTime":30.62,"endTime":33.83,"body":"have the guest of honor,"},{"startTime":34.86,"endTime":38.03,"body":"good entrepreneur and friend"},{"startTime":34.86,"endTime":38.03,"body":"of mine, John Saunders,"},{"startTime":38.16,"endTime":41.66,"body":"where we're gonna be talking about"},{"startTime":38.16,"endTime":41.66,"body":"websites and we're gonna be talking about"},{"startTime":41.661,"endTime":43.42,"body":"websites because this is what we believe."},{"startTime":43.48,"endTime":48.34,"body":"The first pillar in the foundation of"},{"startTime":43.48,"endTime":48.34,"body":"any successful e-commerce business is."},{"startTime":48.8,"endTime":50.9,"body":"So without further ado,"},{"startTime":48.8,"endTime":50.9,"body":"ladies and gentlemen,"},{"startTime":50.96,"endTime":55.06,"body":"we have the wonderful John"},{"startTime":50.96,"endTime":55.06,"body":"Saunders. Let's do this."},{"startTime":56.21,"endTime":56.57,"body":"Josh."},{"startTime":56.57,"endTime":58.74,"body":"What is going on, man? I"},{"startTime":56.57,"endTime":58.74,"body":"hope everybody as well."},{"startTime":59.32,"endTime":62.77,"body":"I'm excited to provide"},{"startTime":59.32,"endTime":62.77,"body":"value to the community's. So"},{"startTime":63.1,"endTime":67.21,"body":"Let's do it. Let's do it. So if"},{"startTime":63.1,"endTime":67.21,"body":"anyone has never followed John,"},{"startTime":67.39,"endTime":71.33,"body":"I'm gonna give a little introduction"},{"startTime":67.39,"endTime":71.33,"body":"here. So we have been friends for,"},{"startTime":71.61,"endTime":75.05,"body":"I feel like five years or six years maybe"},{"startTime":71.61,"endTime":75.05,"body":"online. Yeah. It's been a while. Yeah,"},{"startTime":75.28,"endTime":79.65,"body":"it's been a while. Um, thank you,"},{"startTime":75.28,"endTime":79.65,"body":"man. So John owns five, four digital,"},{"startTime":80.06,"endTime":84.84,"body":"which is his agency and just, is"},{"startTime":80.06,"endTime":84.84,"body":"it, uh, he owns black illustrations,"},{"startTime":84.841,"endTime":87.64,"body":"which they sell digital"},{"startTime":84.841,"endTime":87.64,"body":"illustrations, which is a,"},{"startTime":87.73,"endTime":90.32,"body":"we'll talk a little bit about that."},{"startTime":87.73,"endTime":90.32,"body":"He owns five, four investments."},{"startTime":90.321,"endTime":92.72,"body":"So he's investing in"},{"startTime":90.321,"endTime":92.72,"body":"real estate in property."},{"startTime":93.14,"endTime":98.0,"body":"He is an author of an amazing book"},{"startTime":93.14,"endTime":98.0,"body":"and he also owned urban wallet,"},{"startTime":98.09,"endTime":99.92,"body":"which I believe you sold. Right?"},{"startTime":101.28,"endTime":104.07,"body":"I did, I did. It was acquired"},{"startTime":101.28,"endTime":104.07,"body":"a couple months ago. Okay."},{"startTime":104.33,"endTime":105.55,"body":"That's awesome. How did that feel?"},{"startTime":105.57,"endTime":107.63,"body":"Was that like your first"},{"startTime":105.57,"endTime":107.63,"body":"business that you built and sold."},{"startTime":108.37,"endTime":112.35,"body":"It actually wasn't man, you know, there's"},{"startTime":108.37,"endTime":112.35,"body":"a, there's a, a small community of,"},{"startTime":112.86,"endTime":116.27,"body":"they call it micro acquisitions where"},{"startTime":112.86,"endTime":116.27,"body":"you can build up an e-commerce store and"},{"startTime":116.31,"endTime":117.43,"body":"you don't have to have"},{"startTime":116.31,"endTime":117.43,"body":"a ton of sales. Right?"},{"startTime":117.45,"endTime":122.19,"body":"You can have five figure sales and you"},{"startTime":117.45,"endTime":122.19,"body":"can have a micro acquisition where a"},{"startTime":122.191,"endTime":123.024,"body":"company will reach out."},{"startTime":123.08,"endTime":126.46,"body":"You can put it on a platform and they'll"},{"startTime":123.08,"endTime":126.46,"body":"essentially buy that company out from"},{"startTime":126.461,"endTime":130.02,"body":"you. And the main reason I did it was"},{"startTime":126.461,"endTime":130.02,"body":"because I just had a lot of different"},{"startTime":130.46,"endTime":133.78,"body":"businesses on my plate. I wanted to"},{"startTime":130.46,"endTime":133.78,"body":"really alleviate some of that stress."},{"startTime":133.8,"endTime":137.1,"body":"So I figured I can, you know,"},{"startTime":133.8,"endTime":137.1,"body":"build up this business, sell it,"},{"startTime":137.101,"endTime":140.06,"body":"and then I can focus my efforts on the"},{"startTime":137.101,"endTime":140.06,"body":"main core things that I'm working on."},{"startTime":140.85,"endTime":142.34,"body":"Yeah. That, so like, I'm curious,"},{"startTime":142.341,"endTime":145.17,"body":"like what platform or what"},{"startTime":142.341,"endTime":145.17,"body":"marketplace had you listed on?"},{"startTime":146.37,"endTime":150.33,"body":"Yeah, so that one, there's a couple"},{"startTime":146.37,"endTime":150.33,"body":"marketplaces that I like. Uh,"},{"startTime":150.331,"endTime":153.41,"body":"and the main reasons being is they"},{"startTime":150.331,"endTime":153.41,"body":"have a different, uh, audience."},{"startTime":153.47,"endTime":156.09,"body":"So one is Shopify marketplace"},{"startTime":153.47,"endTime":156.09,"body":"mm-hmm \u003caffirmative\u003e."},{"startTime":156.091,"endTime":159.81,"body":"So Shopify actually has its"},{"startTime":156.091,"endTime":159.81,"body":"own marketplace where you"},{"startTime":159.86,"endTime":163.09,"body":"store and it'll pull the data."},{"startTime":159.86,"endTime":163.09,"body":"So it'll pull Google analytics,"},{"startTime":163.1,"endTime":167.12,"body":"it'll pull sales and it'll aggregate that"},{"startTime":163.1,"endTime":167.12,"body":"data into a landing page where you can"},{"startTime":167.121,"endTime":170.6,"body":"sell that business. So I actually"},{"startTime":167.121,"endTime":170.6,"body":"sold that one through. Um, and,"},{"startTime":170.601,"endTime":174.24,"body":"and then there's also Flippa, which"},{"startTime":170.601,"endTime":174.24,"body":"is another platform. That's great."},{"startTime":174.29,"endTime":177.56,"body":"Again with Flippa sometimes you"},{"startTime":174.29,"endTime":177.56,"body":"get a little bit of, uh, uh,"},{"startTime":177.561,"endTime":179.96,"body":"characters that are, that are, that"},{"startTime":177.561,"endTime":179.96,"body":"might not wanna buy a business,"},{"startTime":179.961,"endTime":182.84,"body":"but more so wanna learn"},{"startTime":179.961,"endTime":182.84,"body":"more about it. And so I,"},{"startTime":182.92,"endTime":185.04,"body":"I prefer the Shopify exchange platform."},{"startTime":185.56,"endTime":187.6,"body":"Mm-hmm \u003caffirmative\u003e you have Flippa"},{"startTime":185.56,"endTime":187.6,"body":"and then you have direct sales, right?"},{"startTime":187.601,"endTime":190.84,"body":"So with urban wallet, it was a"},{"startTime":187.601,"endTime":190.84,"body":"direct sale through a Facebook group."},{"startTime":191.02,"endTime":192.96,"body":"So I was in the Facebook"},{"startTime":191.02,"endTime":192.96,"body":"group. I said, Hey,"},{"startTime":193.06,"endTime":194.6,"body":"my business has this amount of sales."},{"startTime":194.98,"endTime":198.28,"body":"I'm looking to get acquired because I"},{"startTime":194.98,"endTime":198.28,"body":"just don't have time to run it and anybody"},{"startTime":198.281,"endTime":200.91,"body":"in interested. And so one of"},{"startTime":198.281,"endTime":200.91,"body":"the team members in that group,"},{"startTime":200.97,"endTime":204.99,"body":"her name is Tiffany Che. She she's"},{"startTime":200.97,"endTime":204.99,"body":"the founder of the budget Misa,"},{"startTime":204.991,"endTime":207.91,"body":"which she's like a financial"},{"startTime":204.991,"endTime":207.91,"body":"literacy mobile mm-hmm \u003caffirmative\u003e."},{"startTime":207.911,"endTime":209.59,"body":"And she was like, this would"},{"startTime":207.911,"endTime":209.59,"body":"be great for my portfolio."},{"startTime":210.01,"endTime":213.75,"body":"We talked about it went into escrow and"},{"startTime":210.01,"endTime":213.75,"body":"then a couple weeks later the company"},{"startTime":213.77,"endTime":214.75,"body":"was migrated to her."},{"startTime":214.81,"endTime":219.66,"body":"And one of the big selling points was"},{"startTime":214.81,"endTime":219.66,"body":"building systems and operating than that"},{"startTime":219.86,"endTime":221.86,"body":"business. Mm-hmm \u003caffirmative\u003e to"},{"startTime":219.86,"endTime":221.86,"body":"make it easier for her to take."},{"startTime":221.86,"endTime":225.7,"body":"It over. And, and if one"},{"startTime":221.86,"endTime":225.7,"body":"thing I do know about, um,"},{"startTime":225.8,"endTime":227.26,"body":"you is that \u003claugh\u003e,"},{"startTime":227.78,"endTime":231.9,"body":"I don't know anyone else"},{"startTime":227.78,"endTime":231.9,"body":"who's more qualified to talk"},{"startTime":232.21,"endTime":233.34,"body":"John has a,"},{"startTime":233.4,"endTime":238.26,"body":"he has a course on standard"},{"startTime":233.4,"endTime":238.26,"body":"operating procedures and all I see"},{"startTime":238.261,"endTime":242.17,"body":"on your Instagram, your stories. And I"},{"startTime":238.261,"endTime":242.17,"body":"just see raving reviews about that. Um,"},{"startTime":242.51,"endTime":246.37,"body":"and, and, and you're, you're so"},{"startTime":242.51,"endTime":246.37,"body":"process oriented, which I'm not."},{"startTime":246.59,"endTime":251.49,"body":"So I have to say, I admire that."},{"startTime":246.59,"endTime":251.49,"body":"\u003claugh\u003e \u003claugh\u003e, I, I admire that."},{"startTime":251.93,"endTime":253.45,"body":"Um, and, and, and that makes,"},{"startTime":253.65,"endTime":255.81,"body":"so it makes so much sense that you were"},{"startTime":253.65,"endTime":255.81,"body":"able to transition that because like,"},{"startTime":256.09,"endTime":259.17,"body":"I don't know any businesses that"},{"startTime":256.09,"endTime":259.17,"body":"have sold, they don't have those,"},{"startTime":259.62,"endTime":264.28,"body":"those pieces in place. You have to"},{"startTime":259.62,"endTime":264.28,"body":"have that. It can't do, man. Yeah."},{"startTime":265.22,"endTime":267.16,"body":"So like, I I'm, I'm just"},{"startTime":265.22,"endTime":267.16,"body":"curious, I know this,"},{"startTime":267.161,"endTime":269.48,"body":"this isn't website stuff we'll"},{"startTime":267.161,"endTime":269.48,"body":"get to that, but, but overall,"},{"startTime":269.481,"endTime":273.88,"body":"like how did from a sales"},{"startTime":269.481,"endTime":273.88,"body":"standpoint of your business, uh,"},{"startTime":273.881,"endTime":275.36,"body":"like what was the multipl like,"},{"startTime":275.361,"endTime":278.32,"body":"how does that work with like a"},{"startTime":275.361,"endTime":278.32,"body":"multiplier on revenue? Is it like,"},{"startTime":278.321,"endTime":280.24,"body":"what kind of model did you"},{"startTime":278.321,"endTime":280.24,"body":"do as far as valuation?"},{"startTime":281.3,"endTime":284.27,"body":"It's usually around 12 X"},{"startTime":281.3,"endTime":284.27,"body":"of what you're making, uh,"},{"startTime":284.41,"endTime":286.95,"body":"net basically for the year, right."},{"startTime":286.951,"endTime":290.23,"body":"Or you can stagger it out to two"},{"startTime":286.951,"endTime":290.23,"body":"to three years based on what it's,"},{"startTime":290.231,"endTime":293.51,"body":"what the allocation is, but that's"},{"startTime":290.231,"endTime":293.51,"body":"usually what you're looking at,"},{"startTime":293.54,"endTime":296.31,"body":"like a 12 year kind of thing,"},{"startTime":293.54,"endTime":296.31,"body":"because it was a small business."},{"startTime":296.47,"endTime":298.95,"body":"It was probably doing four"},{"startTime":296.47,"endTime":298.95,"body":"to six K in revenue a month."},{"startTime":299.13,"endTime":302.3,"body":"It wasn't a big business."},{"startTime":299.13,"endTime":302.3,"body":"So just about that 12 X,"},{"startTime":302.64,"endTime":303.78,"body":"and you'll usually get your number."},{"startTime":304.76,"endTime":308.3,"body":"That's amazing. That's"},{"startTime":304.76,"endTime":308.3,"body":"amazing. Um, what, what now,"},{"startTime":308.301,"endTime":310.3,"body":"what I wanna do is I wanna"},{"startTime":308.301,"endTime":310.3,"body":"transition here, but before we do,"},{"startTime":311.7,"endTime":314.62,"body":"I have John's book right here."},{"startTime":315.0,"endTime":316.18,"body":"Oh my gosh. That's."},{"startTime":316.3,"endTime":319.38,"body":"Wow. Yeah. I, I think I got this, I"},{"startTime":316.3,"endTime":319.38,"body":"got this right. When you released it."},{"startTime":319.69,"endTime":321.46,"body":"When did you, was this two"},{"startTime":319.69,"endTime":321.46,"body":"years ago or a year ago?"},{"startTime":321.92,"endTime":324.73,"body":"Yeah, man. It might be like almost"},{"startTime":321.92,"endTime":324.73,"body":"three years now almost. Wow."},{"startTime":325.01,"endTime":326.13,"body":"So we go, we do go back a little bit,"},{"startTime":326.71,"endTime":331.13,"body":"but his John's book is called a step"},{"startTime":326.71,"endTime":331.13,"body":"by step guide to building wealth from"},{"startTime":331.27,"endTime":334.45,"body":"$1. And I have to say, so"},{"startTime":331.27,"endTime":334.45,"body":"there was, when I read books,"},{"startTime":334.57,"endTime":338.77,"body":"I have an app called Bookley and I"},{"startTime":334.57,"endTime":338.77,"body":"take notes as I go of like key phrases,"},{"startTime":338.771,"endTime":339.35,"body":"things that I like."},{"startTime":339.35,"endTime":342.8,"body":"And then at any point I can reference"},{"startTime":339.35,"endTime":342.8,"body":"those and it'll have the pay age in the"},{"startTime":342.801,"endTime":346.36,"body":"quote. And so I have this from"},{"startTime":342.801,"endTime":346.36,"body":"when I read this three years ago,"},{"startTime":346.361,"endTime":348.0,"body":"I had my notes on my phone with that app."},{"startTime":348.38,"endTime":350.36,"body":"And I pulled up because"},{"startTime":348.38,"endTime":350.36,"body":"there was one point that I,"},{"startTime":350.361,"endTime":355.04,"body":"that I pulled out in here that perfectly"},{"startTime":350.361,"endTime":355.04,"body":"transitions into this. And you said,"},{"startTime":355.041,"endTime":356.8,"body":"according to a 2016 article in Bloomberg,"},{"startTime":356.801,"endTime":361.0,"body":"there are 1700 millionaires minted"},{"startTime":356.801,"endTime":361.0,"body":"every single day. And you said,"},{"startTime":361.001,"endTime":364.44,"body":"so it's possible for anyone to"},{"startTime":361.001,"endTime":364.44,"body":"create substantial financial wealth,"},{"startTime":364.62,"endTime":368.96,"body":"but more often than not simply identifying"},{"startTime":364.62,"endTime":368.96,"body":"the appropriate things to do can seem"},{"startTime":368.961,"endTime":373.48,"body":"like an insurmountable first"},{"startTime":368.961,"endTime":373.48,"body":"step. And I think that that's,"},{"startTime":373.71,"endTime":374.543,"body":"that is,"},{"startTime":374.71,"endTime":377.11,"body":"that leads right into what we're gonna"},{"startTime":374.71,"endTime":377.11,"body":"talk about because of the lot of people"},{"startTime":377.111,"endTime":381.35,"body":"don't know where to start or the"},{"startTime":377.111,"endTime":381.35,"body":"appropriate things to do first. And I'm,"},{"startTime":381.55,"endTime":383.43,"body":"I can't believe I took"},{"startTime":381.55,"endTime":383.43,"body":"that note because, uh,"},{"startTime":383.45,"endTime":385.51,"body":"and I still had it because it's so I'm."},{"startTime":385.75,"endTime":386.75,"body":"Dude, I'm honored. \u003claugh\u003e."},{"startTime":387.7,"endTime":390.83,"body":"It's so tough. It's so"},{"startTime":387.7,"endTime":390.83,"body":"relevant because your,"},{"startTime":391.07,"endTime":392.51,"body":"we there's a lot of things you can do,"},{"startTime":392.65,"endTime":396.55,"body":"but most people will just"},{"startTime":392.65,"endTime":396.55,"body":"get their website out there"},{"startTime":396.61,"endTime":400.58,"body":"not really put a lot of thought"},{"startTime":396.61,"endTime":400.58,"body":"behind it. And then what I see,"},{"startTime":400.581,"endTime":404.74,"body":"because I'm a marketer is on the marketing"},{"startTime":400.581,"endTime":404.74,"body":"front marketing isn't as impactful."},{"startTime":405.36,"endTime":409.94,"body":"If your website isn't powerful or"},{"startTime":405.36,"endTime":409.94,"body":"your website isn't built and prepared,"},{"startTime":410.01,"endTime":412.86,"body":"like you can have, you could"},{"startTime":410.01,"endTime":412.86,"body":"open the front, the flood gates,"},{"startTime":412.96,"endTime":414.3,"body":"but if the back door's open,"},{"startTime":414.301,"endTime":416.94,"body":"everything's just gonna be going out"},{"startTime":414.301,"endTime":416.94,"body":"and nothing's gonna be staying in."},{"startTime":417.81,"endTime":421.41,"body":"A hundred percent, a hundred percent."},{"startTime":417.81,"endTime":421.41,"body":"It's um, it's one of those things where,"},{"startTime":421.47,"endTime":424.41,"body":"you know, for example, we had a,"},{"startTime":424.95,"endTime":427.81,"body":"we had a website about a year ago."},{"startTime":424.95,"endTime":427.81,"body":"It was solid. You know, it wasn't,"},{"startTime":427.83,"endTime":429.09,"body":"it wasn't terrible."},{"startTime":429.43,"endTime":432.93,"body":"And we hadn't allocated a lot of time"},{"startTime":429.43,"endTime":432.93,"body":"to our internal business because we were"},{"startTime":432.931,"endTime":436.25,"body":"working on client projects, but I"},{"startTime":432.931,"endTime":436.25,"body":"made it a point to say, Hey, team,"},{"startTime":436.251,"endTime":437.93,"body":"let's work on revamping our purse,"},{"startTime":438.56,"endTime":441.16,"body":"our brand that's given it"},{"startTime":438.56,"endTime":441.16,"body":"more of an elevated feel."},{"startTime":441.22,"endTime":445.24,"body":"We want to be able to target larger"},{"startTime":441.22,"endTime":445.24,"body":"clientele and, and book bigger business."},{"startTime":445.5,"endTime":448.4,"body":"And so that's what we tailored the brand"},{"startTime":445.5,"endTime":448.4,"body":"toward. We did competitive analysis."},{"startTime":448.58,"endTime":452.28,"body":"We looked at other agencies in the space"},{"startTime":448.58,"endTime":452.28,"body":"that were at the price point we wanted"},{"startTime":452.281,"endTime":454.84,"body":"to be at. And we emulated"},{"startTime":452.281,"endTime":454.84,"body":"a lot of that. Now,"},{"startTime":454.841,"endTime":458.2,"body":"great thing is we already had the"},{"startTime":454.841,"endTime":458.2,"body":"systems we already providing that high"},{"startTime":458.48,"endTime":461.27,"body":"quality, these service, but the"},{"startTime":458.48,"endTime":461.27,"body":"website wasn't reflective of that."},{"startTime":461.5,"endTime":466.43,"body":"Once we made that transition, we"},{"startTime":461.5,"endTime":466.43,"body":"literally saw a, a 15% uptake in lead gen."},{"startTime":466.81,"endTime":470.71,"body":"We were able to charge a higher premium"},{"startTime":466.81,"endTime":470.71,"body":"because clients were seeing the projects"},{"startTime":470.711,"endTime":473.71,"body":"that we were working on and the"},{"startTime":470.711,"endTime":473.71,"body":"site was reflective of that. Right."},{"startTime":473.77,"endTime":476.27,"body":"We had case studies that"},{"startTime":473.77,"endTime":476.27,"body":"showed them, oh, wow."},{"startTime":476.43,"endTime":478.87,"body":"They took this website here"},{"startTime":476.43,"endTime":478.87,"body":"and they brought it here."},{"startTime":479.28,"endTime":483.7,"body":"And that website showcased"},{"startTime":479.28,"endTime":483.7,"body":"directly on our agency site. So it,"},{"startTime":484.02,"endTime":487.26,"body":"I really wanna make a point that people"},{"startTime":484.02,"endTime":487.26,"body":"understand that your website is the"},{"startTime":487.261,"endTime":489.78,"body":"first place people go."},{"startTime":487.261,"endTime":489.78,"body":"It's your first impression."},{"startTime":489.91,"endTime":491.78,"body":"Think of it as like a digital storefront."},{"startTime":491.781,"endTime":495.26,"body":"That's gonna provide people with an"},{"startTime":491.781,"endTime":495.26,"body":"understanding of what you do and if they"},{"startTime":495.38,"endTime":496.62,"body":"wanna collaborate and work with you."},{"startTime":497.25,"endTime":500.49,"body":"Yeah. Yeah. And I, and I"},{"startTime":497.25,"endTime":500.49,"body":"think one thing that I,"},{"startTime":501.21,"endTime":504.33,"body":"I actually just had this conversation."},{"startTime":501.21,"endTime":504.33,"body":"We have a max profits membership, um,"},{"startTime":504.57,"endTime":507.13,"body":"coaching program. And we,"},{"startTime":504.57,"endTime":507.13,"body":"I was talking with, uh,"},{"startTime":507.17,"endTime":510.49,"body":"I was talking with somebody yesterday"},{"startTime":507.17,"endTime":510.49,"body":"in a session and we were talking about"},{"startTime":510.491,"endTime":513.33,"body":"pricing and, and I had to"},{"startTime":510.491,"endTime":513.33,"body":"explain, like with pricing,"},{"startTime":513.66,"endTime":515.81,"body":"there are two ways to price"},{"startTime":513.66,"endTime":515.81,"body":"in the e-commerce world."},{"startTime":515.85,"endTime":519.09,"body":"I believe you price based on the market."},{"startTime":515.85,"endTime":519.09,"body":"So there's a market based pricing,"},{"startTime":519.71,"endTime":524.36,"body":"or you can price your business based"},{"startTime":519.71,"endTime":524.36,"body":"on the value that you provide or the"},{"startTime":524.44,"endTime":526.64,"body":"emotions that you elicit."},{"startTime":527.06,"endTime":530.44,"body":"And that's really important because"},{"startTime":527.06,"endTime":530.44,"body":"there's not a lot of product."},{"startTime":530.441,"endTime":533.52,"body":"You'll see products that"},{"startTime":530.441,"endTime":533.52,"body":"are a hundred dollars,"},{"startTime":533.521,"endTime":536.4,"body":"but the same product will sell"},{"startTime":533.521,"endTime":536.4,"body":"for 9 99 on another platform."},{"startTime":536.58,"endTime":540.16,"body":"And so those people are the people"},{"startTime":536.58,"endTime":540.16,"body":"at 9 99 are competing on the market,"},{"startTime":540.74,"endTime":543.72,"body":"but the other people, you"},{"startTime":540.74,"endTime":543.72,"body":"have to emulate what you sell."},{"startTime":543.721,"endTime":547.0,"body":"Like if you just use a basic"},{"startTime":543.721,"endTime":547.0,"body":"template or you use a website,"},{"startTime":547.001,"endTime":549.36,"body":"you don't give thought to the color, you"},{"startTime":547.001,"endTime":549.36,"body":"don't give thought to the typography,"},{"startTime":549.62,"endTime":553.0,"body":"but you're trying to sell a luxury product"},{"startTime":549.62,"endTime":553.0,"body":"or something at a higher price point"},{"startTime":553.001,"endTime":555.83,"body":"than others. That may, it"},{"startTime":553.001,"endTime":555.83,"body":"makes so much sense. Like you,"},{"startTime":556.05,"endTime":557.35,"body":"it doesn't absolutely there's disconnect."},{"startTime":557.8,"endTime":559.63,"body":"Absolutely. There's a book. Uh,"},{"startTime":560.03,"endTime":565.03,"body":"I think his name is Blair elves or NS"},{"startTime":560.03,"endTime":565.03,"body":"called the win without pitching manifesto."},{"startTime":565.15,"endTime":567.79,"body":"I would implore anyone listening"},{"startTime":565.15,"endTime":567.79,"body":"to check that book out."},{"startTime":568.39,"endTime":572.11,"body":"It changed my entire like"},{"startTime":568.39,"endTime":572.11,"body":"mindset on pricing and,"},{"startTime":572.47,"endTime":576.14,"body":"and going towards that value based"},{"startTime":572.47,"endTime":576.14,"body":"pricing side, uh, of the business."},{"startTime":576.141,"endTime":577.06,"body":"So definitely check that."},{"startTime":577.06,"endTime":579.94,"body":"Out. And it's called the"},{"startTime":577.06,"endTime":579.94,"body":"wind without what it's."},{"startTime":579.94,"endTime":582.78,"body":"Called the wind without"},{"startTime":579.94,"endTime":582.78,"body":"pitching manifesto. It's like,"},{"startTime":582.781,"endTime":584.5,"body":"you can read it in the"},{"startTime":582.781,"endTime":584.5,"body":"afternoon. It's like super."},{"startTime":584.5,"endTime":587.82,"body":"Short. Awesome. Mind you, I just"},{"startTime":584.5,"endTime":587.82,"body":"jotted that down. We'll include,"},{"startTime":587.821,"endTime":590.7,"body":"make sure we include that in our"},{"startTime":587.821,"endTime":590.7,"body":"show notes with a link to that,"},{"startTime":590.72,"endTime":593.86,"body":"as well as John's book. I"},{"startTime":590.72,"endTime":593.86,"body":"think that, I think that, um,"},{"startTime":595.2,"endTime":596.53,"body":"any entrepreneur they're,"},{"startTime":596.531,"endTime":599.93,"body":"they're out to leave a legacy they're"},{"startTime":596.531,"endTime":599.93,"body":"out to build wealth and there's so much"},{"startTime":599.931,"endTime":602.61,"body":"more to it than just"},{"startTime":599.931,"endTime":602.61,"body":"building a single business."},{"startTime":602.65,"endTime":605.45,"body":"I think that you need to look to diversify"},{"startTime":602.65,"endTime":605.45,"body":"when it comes to wealth building."},{"startTime":605.87,"endTime":607.81,"body":"You know that I know, I agree. I've,"},{"startTime":607.811,"endTime":609.37,"body":"I've ventured into real"},{"startTime":607.811,"endTime":609.37,"body":"estate just like you."},{"startTime":609.59,"endTime":612.29,"body":"And I've seen the light to"},{"startTime":609.59,"endTime":612.29,"body":"a lot of those things. Yes."},{"startTime":612.39,"endTime":614.01,"body":"Man. It is. It is crazy."},{"startTime":614.6,"endTime":618.28,"body":"Cool. So to do a, we're going"},{"startTime":614.6,"endTime":618.28,"body":"to be talking about websites."},{"startTime":618.281,"endTime":619.52,"body":"We're gonna talk a little"},{"startTime":618.281,"endTime":619.52,"body":"bit about branding."},{"startTime":619.54,"endTime":622.24,"body":"And the reason John is"},{"startTime":619.54,"endTime":622.24,"body":"our official first guest,"},{"startTime":622.241,"endTime":625.76,"body":"because I don't believe that anybody else"},{"startTime":622.241,"endTime":625.76,"body":"is more qualified to talk about this."},{"startTime":625.761,"endTime":626.594,"body":"In fact,"},{"startTime":626.92,"endTime":630.8,"body":"anytime somebody comes to our"},{"startTime":626.92,"endTime":630.8,"body":"agency flight media and they say,"},{"startTime":631.06,"endTime":634.28,"body":"and we do market digital marketing, and"},{"startTime":631.06,"endTime":634.28,"body":"they say, Hey, we need to do a website."},{"startTime":634.281,"endTime":637.67,"body":"We need to do a, whatever that"},{"startTime":634.281,"endTime":637.67,"body":"kind of design is, is I'm like,"},{"startTime":637.93,"endTime":641.15,"body":"go talk to John because John"},{"startTime":637.93,"endTime":641.15,"body":"designs, gorgeous websites."},{"startTime":641.25,"endTime":643.27,"body":"Not that our team can't do it,"},{"startTime":641.25,"endTime":643.27,"body":"you know, we like to specialize,"},{"startTime":643.65,"endTime":646.99,"body":"but I think that John does it better"},{"startTime":643.65,"endTime":646.99,"body":"than anybody. His processes are. Great."},{"startTime":647.15,"endTime":649.27,"body":"Thank you. Thank you."},{"startTime":647.15,"endTime":649.27,"body":"Yeah, no problem, man."},{"startTime":649.76,"endTime":651.99,"body":"We're honored, man. You know,"},{"startTime":649.76,"endTime":651.99,"body":"we, we really work hard to,"},{"startTime":652.15,"endTime":653.83,"body":"to make sure our products"},{"startTime":652.15,"endTime":653.83,"body":"are up there. So."},{"startTime":653.83,"endTime":655.83,"body":"Thank you. Yeah, of course, of course."},{"startTime":656.37,"endTime":658.38,"body":"So we're gonna gonna start"},{"startTime":656.37,"endTime":658.38,"body":"with websites because if you,"},{"startTime":658.4,"endTime":662.14,"body":"if you've watched the first few"},{"startTime":658.4,"endTime":662.14,"body":"episodes, anyone who's listening, if you,"},{"startTime":662.3,"endTime":664.74,"body":"if you've, or if you listen"},{"startTime":662.3,"endTime":664.74,"body":"to the first few episodes, uh,"},{"startTime":664.91,"endTime":667.98,"body":"we've been talking about the"},{"startTime":664.91,"endTime":667.98,"body":"marketing operating system, the MOS,"},{"startTime":668.2,"endTime":669.82,"body":"and there are three pillars to that."},{"startTime":670.0,"endTime":672.18,"body":"And in order to grow"},{"startTime":670.0,"endTime":672.18,"body":"in order to have sales,"},{"startTime":672.44,"endTime":677.42,"body":"the first piece as a business is you"},{"startTime":672.44,"endTime":677.42,"body":"have to have your website in place."},{"startTime":677.87,"endTime":680.45,"body":"And once you have your website in"},{"startTime":677.87,"endTime":680.45,"body":"place, then you look at com uh,"},{"startTime":680.451,"endTime":681.41,"body":"funnels and communication,"},{"startTime":681.43,"endTime":683.73,"body":"and then you look at traffic"},{"startTime":681.43,"endTime":683.73,"body":"and those are our three pillars,"},{"startTime":683.731,"endTime":685.97,"body":"just as kind of a brief"},{"startTime":683.731,"endTime":685.97,"body":"recap. And so today,"},{"startTime":686.13,"endTime":688.61,"body":"John and I are gonna be talking"},{"startTime":686.13,"endTime":688.61,"body":"about, uh, about websites,"},{"startTime":688.611,"endTime":690.97,"body":"the importance of them,"},{"startTime":688.611,"endTime":690.97,"body":"how to improve, uh,"},{"startTime":690.971,"endTime":693.77,"body":"maybe some conversions and any"},{"startTime":690.971,"endTime":693.77,"body":"other stuff that we dive into, uh,"},{"startTime":693.771,"endTime":696.25,"body":"because your website is the hub."},{"startTime":693.771,"endTime":696.25,"body":"And like, John was just saying,"},{"startTime":696.31,"endTime":699.8,"body":"if you don't pay attention to that,"},{"startTime":696.31,"endTime":699.8,"body":"you just write it off and you say, Hey,"},{"startTime":700.36,"endTime":702.04,"body":"I checked the box, I have a website."},{"startTime":702.19,"endTime":705.64,"body":"It's not going to perform as well"},{"startTime":702.19,"endTime":705.64,"body":"when you're putting dollars behind the"},{"startTime":705.641,"endTime":709.6,"body":"marketing and when you're really trying"},{"startTime":705.641,"endTime":709.6,"body":"to grow. And so I'm excited John,"},{"startTime":710.26,"endTime":713.4,"body":"to talk about this, let's do it."},{"startTime":710.26,"endTime":713.4,"body":"Let's dive in. So, okay, cool."},{"startTime":713.42,"endTime":718.24,"body":"So let's dive into this. I'm"},{"startTime":713.42,"endTime":718.24,"body":"curious, what are a few components?"},{"startTime":718.241,"endTime":723.0,"body":"Like if you got to put together the"},{"startTime":718.241,"endTime":723.0,"body":"perfect website and um, and you're like,"},{"startTime":723.001,"endTime":723.36,"body":"Hey,"},{"startTime":723.36,"endTime":727.8,"body":"I would never build a website without"},{"startTime":723.36,"endTime":727.8,"body":"at least these X amount of components."},{"startTime":727.801,"endTime":730.52,"body":"Like what would those or those, I don't"},{"startTime":727.801,"endTime":730.52,"body":"know if it's components or elements,"},{"startTime":730.521,"endTime":732.44,"body":"what you would call"},{"startTime":730.521,"endTime":732.44,"body":"them, but what are a few,"},{"startTime":732.51,"endTime":736.75,"body":"those key elements of the"},{"startTime":732.51,"endTime":736.75,"body":"perfect website? Got it."},{"startTime":736.77,"endTime":737.63,"body":"Got it. Yeah. So,"},{"startTime":737.69,"endTime":742.43,"body":"so to preface that we work with a lot"},{"startTime":737.69,"endTime":742.43,"body":"of startups and a lot of times startups"},{"startTime":742.45,"endTime":743.071,"body":"are they're,"},{"startTime":743.071,"endTime":745.51,"body":"they're either beginning from scratch"},{"startTime":743.071,"endTime":745.51,"body":"or they have a brand out there."},{"startTime":745.71,"endTime":749.15,"body":"They started to get some clientele and"},{"startTime":745.71,"endTime":749.15,"body":"now they need to refresh and really have"},{"startTime":749.23,"endTime":750.27,"body":"a website that converts."},{"startTime":750.271,"endTime":754.3,"body":"And so one of the most"},{"startTime":750.271,"endTime":754.3,"body":"important components and a"},{"startTime":754.301,"endTime":758.06,"body":"outside of this is consistent"},{"startTime":754.301,"endTime":758.06,"body":"branding, design, and aesthetics."},{"startTime":758.36,"endTime":761.54,"body":"So you wanna make sure that your"},{"startTime":758.36,"endTime":761.54,"body":"color palette, your typography,"},{"startTime":761.85,"endTime":764.98,"body":"your overall look and feel is"},{"startTime":761.85,"endTime":764.98,"body":"consistent from page to page,"},{"startTime":765.58,"endTime":767.82,"body":"because what happens is it instills a,"},{"startTime":767.94,"endTime":770.34,"body":"a likeness in people where"},{"startTime":767.94,"endTime":770.34,"body":"anytime they see your brand,"},{"startTime":770.341,"endTime":774.33,"body":"they know that that color and that that"},{"startTime":770.341,"endTime":774.33,"body":"design is attributed to what you provide"},{"startTime":774.75,"endTime":777.85,"body":"and what it does is it, it"},{"startTime":774.75,"endTime":777.85,"body":"creates continuity in their mind."},{"startTime":778.25,"endTime":779.41,"body":"Whenever they see your content,"},{"startTime":779.72,"endTime":782.65,"body":"they know it's gonna be a"},{"startTime":779.72,"endTime":782.65,"body":"high caliber of branding. Now,"},{"startTime":782.76,"endTime":786.21,"body":"another piece is clear and"},{"startTime":782.76,"endTime":786.21,"body":"concise calls to action."},{"startTime":786.63,"endTime":788.37,"body":"So as soon as you get to that website,"},{"startTime":788.43,"endTime":791.09,"body":"you need to have an experience"},{"startTime":788.43,"endTime":791.09,"body":"where you have an initial tagline,"},{"startTime":791.091,"endTime":795.72,"body":"which essentially provides"},{"startTime":791.091,"endTime":795.72,"body":"a unique selling process"},{"startTime":796.1,"endTime":801.08,"body":"You need to have a bold button or call"},{"startTime":796.1,"endTime":801.08,"body":"to action that either goes to a contact"},{"startTime":801.23,"endTime":806.12,"body":"form or a download or something that's"},{"startTime":801.23,"endTime":806.12,"body":"going to cause them to take action on"},{"startTime":806.121,"endTime":809.24,"body":"your website. Now you can have"},{"startTime":806.121,"endTime":809.24,"body":"that in both the navigation."},{"startTime":809.42,"endTime":813.08,"body":"And you also wanna have that above"},{"startTime":809.42,"endTime":813.08,"body":"the fold before you start to scroll."},{"startTime":813.46,"endTime":816.51,"body":"So essentially anytime someone visit"},{"startTime":813.46,"endTime":816.51,"body":"your website, they need to make,"},{"startTime":816.511,"endTime":819.67,"body":"be able to make an informed"},{"startTime":816.511,"endTime":819.67,"body":"decision before they even scroll."},{"startTime":819.671,"endTime":824.27,"body":"They need to understand what you do"},{"startTime":819.671,"endTime":824.27,"body":"and how they can reach out also, uh,"},{"startTime":824.51,"endTime":829.27,"body":"E easy to find content and consistent"},{"startTime":824.51,"endTime":829.27,"body":"copy copy across your website should be"},{"startTime":829.34,"endTime":830.51,"body":"concise. Uh,"},{"startTime":830.511,"endTime":834.79,"body":"your H ones or your headlines should"},{"startTime":830.511,"endTime":834.79,"body":"be quick and easy to understand your P"},{"startTime":835.06,"endTime":836.9,"body":"shouldn't be too detailed and descriptive."},{"startTime":837.38,"endTime":839.82,"body":"Remember when you're going online"},{"startTime":837.38,"endTime":839.82,"body":"and you want people to visit,"},{"startTime":839.84,"endTime":842.1,"body":"you need to have your content"},{"startTime":839.84,"endTime":842.1,"body":"be at a third grade level,"},{"startTime":842.101,"endTime":846.9,"body":"meaning that content needs to be easily"},{"startTime":842.101,"endTime":846.9,"body":"readable by clients of all types."},{"startTime":847.52,"endTime":849.22,"body":"Now it depends on your product,"},{"startTime":849.36,"endTime":852.86,"body":"but ultimately you want to be able to"},{"startTime":849.36,"endTime":852.86,"body":"have that type of readability so you can"},{"startTime":852.861,"endTime":854.82,"body":"reach the broadest audience. So."},{"startTime":854.94,"endTime":858.53,"body":"A couple more, I was, I was gonna hop"},{"startTime":854.94,"endTime":858.53,"body":"in there. So yeah, you know, it's funny,"},{"startTime":858.531,"endTime":859.57,"body":"you mentioned that, um,"},{"startTime":859.96,"endTime":863.41,"body":"messaging and the clarity of your"},{"startTime":859.96,"endTime":863.41,"body":"messaging is important. You said,"},{"startTime":863.58,"endTime":865.45,"body":"right with a third"},{"startTime":863.58,"endTime":865.45,"body":"grade level. It's funny,"},{"startTime":865.451,"endTime":868.81,"body":"you said that because I was actually"},{"startTime":865.451,"endTime":868.81,"body":"watching a, uh, we were at a, we were,"},{"startTime":869.05,"endTime":873.13,"body":"we were our, our whole team attended"},{"startTime":869.05,"endTime":873.13,"body":"ad con, or I'm sorry, E eCom world. Um,"},{"startTime":873.39,"endTime":877.16,"body":"and in e-com world, uh, we were, I"},{"startTime":873.39,"endTime":877.16,"body":"for forget who was doing the training,"},{"startTime":877.22,"endTime":879.72,"body":"it was like Harmon brothers,"},{"startTime":877.22,"endTime":879.72,"body":"or I forget who it was and."},{"startTime":879.72,"endTime":881.72,"body":"What they did. Yeah."},{"startTime":879.72,"endTime":881.72,"body":"Their content is insane."},{"startTime":881.91,"endTime":883.72,"body":"Yeah. They have unbelievable content. So,"},{"startTime":883.9,"endTime":887.32,"body":"so I always like to emulate the people"},{"startTime":883.9,"endTime":887.32,"body":"that are really winning or doing what I"},{"startTime":887.48,"endTime":890.88,"body":"want to do. And so I was watching"},{"startTime":887.48,"endTime":890.88,"body":"one of the trainings and in it,"},{"startTime":891.18,"endTime":895.4,"body":"he was breaking down, they did a,"},{"startTime":891.18,"endTime":895.4,"body":"their team built this software,"},{"startTime":895.51,"endTime":899.56,"body":"this thing to analyze all their different"},{"startTime":895.51,"endTime":899.56,"body":"ads. And they analyzed the copy."},{"startTime":899.59,"endTime":901.8,"body":"They analyzed the creatives,"},{"startTime":899.59,"endTime":901.8,"body":"they analyzed the videos,"},{"startTime":901.88,"endTime":904.08,"body":"they analyze all these different things"},{"startTime":901.88,"endTime":904.08,"body":"for lengths and all these things."},{"startTime":904.34,"endTime":908.28,"body":"But the most interesting thing that"},{"startTime":904.34,"endTime":908.28,"body":"I thought was funny was he's he,"},{"startTime":908.31,"endTime":910.04,"body":"they found that when their,"},{"startTime":910.78,"endTime":915.51,"body":"when their copy reading level"},{"startTime":910.78,"endTime":915.51,"body":"excelled beyond seventh grade,"},{"startTime":915.56,"endTime":919.67,"body":"their conversions dropped 14%. Wow."},{"startTime":915.56,"endTime":919.67,"body":"And I was like, that's so funny."},{"startTime":919.91,"endTime":921.67,"body":"And so he said, basically, he's like,"},{"startTime":921.89,"endTime":926.03,"body":"if you're not writing for sixth graders"},{"startTime":921.89,"endTime":926.03,"body":"or below, you're losing a ton of money."},{"startTime":926.05,"endTime":927.39,"body":"And I thought that was really interesting."},{"startTime":927.391,"endTime":930.27,"body":"And I know I wrote that"},{"startTime":927.391,"endTime":930.27,"body":"down and he said, and, uh,"},{"startTime":930.271,"endTime":933.06,"body":"he's like regard us to what you think"},{"startTime":930.271,"endTime":933.06,"body":"of Trump. He's like, think about this."},{"startTime":933.061,"endTime":937.62,"body":"He's like Trump's language and how"},{"startTime":933.061,"endTime":937.62,"body":"he talked was not super intelligent."},{"startTime":937.86,"endTime":939.58,"body":"A lot of the posts, he's not"},{"startTime":937.86,"endTime":939.58,"body":"that wasn't intelligence,"},{"startTime":939.581,"endTime":942.7,"body":"but it was just so like basic"},{"startTime":939.581,"endTime":942.7,"body":"he's like, so it was basic."},{"startTime":942.7,"endTime":943.5,"body":"English language."},{"startTime":943.5,"endTime":946.34,"body":"Yeah. So talk on a Trump"},{"startTime":943.5,"endTime":946.34,"body":"level, minus the crash,"},{"startTime":946.98,"endTime":950.3,"body":"crash this minus the language and"},{"startTime":946.98,"endTime":950.3,"body":"the vulgarity, you know, he's like,"},{"startTime":950.301,"endTime":950.741,"body":"they knew it."},{"startTime":950.741,"endTime":955.25,"body":"They knew that P people in their"},{"startTime":950.741,"endTime":955.25,"body":"demographic weren't strong readers. And,"},{"startTime":955.53,"endTime":957.25,"body":"and so I thought that, or didn't"},{"startTime":955.53,"endTime":957.25,"body":"have a strong reading level."},{"startTime":957.45,"endTime":959.93,"body":"I thought that was very interesting. So"},{"startTime":957.45,"endTime":959.93,"body":"that that's validating. No, definitely."},{"startTime":959.93,"endTime":960.85,"body":"Yeah. And it helps, man,"},{"startTime":960.851,"endTime":964.09,"body":"because then anyone can come to your"},{"startTime":960.851,"endTime":964.09,"body":"site and understand what you do and what"},{"startTime":964.091,"endTime":966.85,"body":"you provide and be able to make an"},{"startTime":964.091,"endTime":966.85,"body":"informed decision on if they want to"},{"startTime":966.851,"endTime":970.81,"body":"collaborate with you as well."},{"startTime":966.851,"endTime":970.81,"body":"I I'd say a couple things one,"},{"startTime":970.83,"endTime":975.0,"body":"and I can't stress this in the of, uh,"},{"startTime":970.83,"endTime":975.0,"body":"social proof. Social proof is huge."},{"startTime":975.88,"endTime":979.36,"body":"I can say this with absolute certainty"},{"startTime":975.88,"endTime":979.36,"body":"because we had a client like a couple"},{"startTime":979.361,"endTime":980.64,"body":"weeks ago while they were a prospect."},{"startTime":981.34,"endTime":984.88,"body":"And usually they like to ask for"},{"startTime":981.34,"endTime":984.88,"body":"references. They visited our site."},{"startTime":984.881,"endTime":988.4,"body":"They saw that we had a hundred plus, uh,"},{"startTime":984.881,"endTime":988.4,"body":"reviews on Google. They said, you know,"},{"startTime":988.401,"endTime":989.68,"body":"usually we asked for references,"},{"startTime":989.681,"endTime":992.95,"body":"but we're not gonna do it this time"},{"startTime":989.681,"endTime":992.95,"body":"because we saw that you already had all"},{"startTime":992.951,"endTime":996.23,"body":"these reviews. We saw your case studies"},{"startTime":992.951,"endTime":996.23,"body":"and the things that you created."},{"startTime":996.53,"endTime":998.43,"body":"So we're going to go ahead"},{"startTime":996.53,"endTime":998.43,"body":"and collaborate with you."},{"startTime":998.45,"endTime":1002.75,"body":"So what social proof will do is"},{"startTime":998.45,"endTime":1002.75,"body":"it'll expedite that process of them,"},{"startTime":1002.751,"endTime":1005.55,"body":"trying to understand if"},{"startTime":1002.751,"endTime":1005.55,"body":"your product is a good fit,"},{"startTime":1005.97,"endTime":1008.79,"body":"and if people have worked you"},{"startTime":1005.97,"endTime":1008.79,"body":"prior. So it's a huge, huge,"},{"startTime":1008.94,"endTime":1013.46,"body":"huge thing to have on your site, whether"},{"startTime":1008.94,"endTime":1013.46,"body":"it's testimonials and text, form video,"},{"startTime":1014.05,"endTime":1017.1,"body":"it's crucial. Um, and if"},{"startTime":1014.05,"endTime":1017.1,"body":"you're a SaaS product, I,"},{"startTime":1017.14,"endTime":1020.74,"body":"I can't tell you how many times I've"},{"startTime":1017.14,"endTime":1020.74,"body":"seen SaaS product websites that have no"},{"startTime":1020.741,"endTime":1022.9,"body":"product examples. Like they"},{"startTime":1020.741,"endTime":1022.9,"body":"don't show the dashboard."},{"startTime":1023.09,"endTime":1027.54,"body":"They don't show the inside workings of"},{"startTime":1023.09,"endTime":1027.54,"body":"the SaaS product and they don't show what"},{"startTime":1027.541,"endTime":1030.58,"body":"the end result is because ultimately"},{"startTime":1027.541,"endTime":1030.58,"body":"everyone can have a dashboard, right."},{"startTime":1030.72,"endTime":1034.13,"body":"But the, ultimately you wanna"},{"startTime":1030.72,"endTime":1034.13,"body":"find out what the main, um,"},{"startTime":1034.63,"endTime":1037.65,"body":"how it's going to help that"},{"startTime":1034.63,"endTime":1037.65,"body":"individual in the future. And, uh,"},{"startTime":1037.651,"endTime":1041.61,"body":"those are just some kind of core"},{"startTime":1037.651,"endTime":1041.61,"body":"components a website should have."},{"startTime":1041.611,"endTime":1045.73,"body":"And just to reiterate branding"},{"startTime":1041.611,"endTime":1045.73,"body":"clear, concise calls to action,"},{"startTime":1046.32,"endTime":1051.29,"body":"easy to find content and consistent"},{"startTime":1046.32,"endTime":1051.29,"body":"copy social proof for SaaS products,"},{"startTime":1051.291,"endTime":1053.89,"body":"you know, make sure you have examples."},{"startTime":1051.291,"endTime":1053.89,"body":"And then of course, you know,"},{"startTime":1054.32,"endTime":1055.88,"body":"calls to action above the fold."},{"startTime":1056.14,"endTime":1058.76,"body":"So people can make an informed"},{"startTime":1056.14,"endTime":1058.76,"body":"decision before they start to scroll."},{"startTime":1059.76,"endTime":1063.52,"body":"Uh, I tho those are amazing. Um,"},{"startTime":1059.76,"endTime":1063.52,"body":"because although we don't do,"},{"startTime":1063.82,"endTime":1066.84,"body":"we used to do design and stuff, we"},{"startTime":1063.82,"endTime":1066.84,"body":"haven't done it in a while now. Um,"},{"startTime":1067.52,"endTime":1070.44,"body":"I see those, those done"},{"startTime":1067.52,"endTime":1070.44,"body":"improperly all the time."},{"startTime":1070.58,"endTime":1072.76,"body":"I'd probably say one of"},{"startTime":1070.58,"endTime":1072.76,"body":"the most impactful ones."},{"startTime":1072.761,"endTime":1075.04,"body":"And I'll just kind of speak from"},{"startTime":1072.761,"endTime":1075.04,"body":"marketing standpoint. And, and like when,"},{"startTime":1075.041,"endTime":1079.64,"body":"especially with app paid advertising is"},{"startTime":1075.041,"endTime":1079.64,"body":"social proof and reviews on products,"},{"startTime":1080.46,"endTime":1081.96,"body":"so crucial to conversion,"},{"startTime":1082.06,"endTime":1085.68,"body":"but it feels what feels like it's what"},{"startTime":1082.06,"endTime":1085.68,"body":"I see is most people don't pay a lot of"},{"startTime":1085.681,"endTime":1086.121,"body":"attention to that."},{"startTime":1086.121,"endTime":1089.55,"body":"They don't have a process for getting"},{"startTime":1086.121,"endTime":1089.55,"body":"a review use on products that people"},{"startTime":1089.91,"endTime":1093.39,"body":"purchase. And, and it's so true. Like"},{"startTime":1089.91,"endTime":1093.39,"body":"if you went to, what did I just, oh,"},{"startTime":1093.391,"endTime":1095.79,"body":"I just bought something on"},{"startTime":1093.391,"endTime":1095.79,"body":"Amazon. I forget what it,"},{"startTime":1095.95,"endTime":1098.31,"body":"I buy so much stuff on Amazon."},{"startTime":1095.95,"endTime":1098.31,"body":"I forget. \u003claugh\u003e I know man,"},{"startTime":1098.59,"endTime":1101.27,"body":"every day it's Amazon, every delivery,"},{"startTime":1098.59,"endTime":1101.27,"body":"literally every day to my office."},{"startTime":1101.47,"endTime":1104.59,"body":"It's same. It's so bad. Like I"},{"startTime":1101.47,"endTime":1104.59,"body":"bought, like I bought something,"},{"startTime":1104.591,"endTime":1106.11,"body":"I could've went to like"},{"startTime":1104.591,"endTime":1106.11,"body":"the store to buy it."},{"startTime":1106.17,"endTime":1108.51,"body":"And it was probably like five bucks"},{"startTime":1106.17,"endTime":1108.51,"body":"more. I'm like, you know what,"},{"startTime":1108.57,"endTime":1111.14,"body":"I'm just gonna get it in here because"},{"startTime":1108.57,"endTime":1111.14,"body":"I'm not gonna go to the store in like the"},{"startTime":1111.141,"endTime":1112.74,"body":"next three days, let just buy."},{"startTime":1112.741,"endTime":1114.66,"body":"It was like a squeegee for like"},{"startTime":1112.741,"endTime":1114.66,"body":"a shower or something like that."},{"startTime":1115.42,"endTime":1116.7,"body":"Like an extra it's terrible."},{"startTime":1117.22,"endTime":1122.18,"body":"Terrible, man. It's so true. And, and"},{"startTime":1117.22,"endTime":1122.18,"body":"when you see that there's 4,000 572,"},{"startTime":1122.18,"endTime":1123.26,"body":"4 and a half star reviews on a product,"},{"startTime":1123.32,"endTime":1124.7,"body":"or you see a product"},{"startTime":1123.32,"endTime":1124.7,"body":"that has zero reviews,"},{"startTime":1124.92,"endTime":1127.82,"body":"you're gonna go with a product"},{"startTime":1124.92,"endTime":1127.82,"body":"that has those reviews. Absolutely."},{"startTime":1128.21,"endTime":1129.85,"body":"That I would say out of all of those,"},{"startTime":1129.851,"endTime":1134.41,"body":"that's probably one of the largest"},{"startTime":1129.851,"endTime":1134.41,"body":"like mistakes I see people make is not"},{"startTime":1134.47,"endTime":1138.81,"body":"invest time or resource or build"},{"startTime":1134.47,"endTime":1138.81,"body":"a plan for getting that those."},{"startTime":1138.81,"endTime":1140.29,"body":"Reviews. And it's also, you know, one,"},{"startTime":1140.79,"endTime":1144.41,"body":"two it's it's low hanging"},{"startTime":1140.79,"endTime":1144.41,"body":"fruit and it's a, um,"},{"startTime":1144.91,"endTime":1147.01,"body":"it differentiates you from"},{"startTime":1144.91,"endTime":1147.01,"body":"the competition. You know,"},{"startTime":1147.011,"endTime":1149.93,"body":"one example with Google reviews, a"},{"startTime":1147.011,"endTime":1149.93,"body":"lot of businesses don't use Google,"},{"startTime":1150.28,"endTime":1150.62,"body":"Google review."},{"startTime":1150.62,"endTime":1155.0,"body":"So you could potentially get all your"},{"startTime":1150.62,"endTime":1155.0,"body":"reviews funneled to a platform like Google"},{"startTime":1155.07,"endTime":1160.0,"body":"reviews. And now you're showing up in the"},{"startTime":1155.07,"endTime":1160.0,"body":"top results. If there's five agencies,"},{"startTime":1160.1,"endTime":1164.0,"body":"one has 10 reviews. One has 200, you're"},{"startTime":1160.1,"endTime":1164.0,"body":"most likely gonna go with that one,"},{"startTime":1164.001,"endTime":1167.4,"body":"even if it is a smaller agency."},{"startTime":1164.001,"endTime":1167.4,"body":"So again, man, just like you said,"},{"startTime":1167.62,"endTime":1168.8,"body":"in that comparative sense,"},{"startTime":1169.14,"endTime":1173.39,"body":"you're gonna go with the agency that has"},{"startTime":1169.14,"endTime":1173.39,"body":"more reviews and more social proof, um,"},{"startTime":1174.05,"endTime":1174.883,"body":"in that situation."},{"startTime":1175.74,"endTime":1178.19,"body":"Yeah. No, and that, that makes"},{"startTime":1175.74,"endTime":1178.19,"body":"complete sense. And I think another,"},{"startTime":1178.38,"endTime":1182.99,"body":"another thing that you said is,"},{"startTime":1178.38,"endTime":1182.99,"body":"is easy to find content. I mean,"},{"startTime":1183.03,"endTime":1186.43,"body":"I can't tell how many times you're looking"},{"startTime":1183.03,"endTime":1186.43,"body":"at a navigation bar and you can't get"},{"startTime":1186.431,"endTime":1190.75,"body":"to where you want to go. Like in the"},{"startTime":1186.431,"endTime":1190.75,"body":"e-commerce in the e-commerce space."},{"startTime":1190.751,"endTime":1193.86,"body":"Like if you're trying to, if you"},{"startTime":1190.751,"endTime":1193.86,"body":"wanna showcase your collections,"},{"startTime":1193.861,"endTime":1197.7,"body":"you don't wanna just have one general"},{"startTime":1193.861,"endTime":1197.7,"body":"shop page and then have they have to dive"},{"startTime":1197.701,"endTime":1200.94,"body":"through to find all the collections."},{"startTime":1197.701,"endTime":1200.94,"body":"You need to have those in a, in a,"},{"startTime":1201.34,"endTime":1205.06,"body":"in a large nav that at least breaks down"},{"startTime":1201.34,"endTime":1205.06,"body":"the different collections so people can"},{"startTime":1205.061,"endTime":1209.38,"body":"get there. Um, I think that's"},{"startTime":1205.061,"endTime":1209.38,"body":"inconsistent copy too. Um,"},{"startTime":1209.69,"endTime":1211.26,"body":"tons of inconsistency across the board."},{"startTime":1211.261,"endTime":1215.05,"body":"And I think that simplified"},{"startTime":1211.261,"endTime":1215.05,"body":"messaging is simplified messaging,"},{"startTime":1215.051,"endTime":1219.45,"body":"easy to find con you know, it's funny"},{"startTime":1215.051,"endTime":1219.45,"body":"because like it's so basic and you know,"},{"startTime":1219.59,"endTime":1221.13,"body":"you see this all the time, but like,"},{"startTime":1221.17,"endTime":1223.85,"body":"I think so often in our"},{"startTime":1221.17,"endTime":1223.85,"body":"business is when we're in it."},{"startTime":1224.19,"endTime":1227.01,"body":"We don't think from that"},{"startTime":1224.19,"endTime":1227.01,"body":"customer standpoint, you know,"},{"startTime":1227.011,"endTime":1230.93,"body":"we don't think from the per I know"},{"startTime":1227.011,"endTime":1230.93,"body":"what I mean by when I'm saying this,"},{"startTime":1231.17,"endTime":1233.16,"body":"I know where these"},{"startTime":1231.17,"endTime":1233.16,"body":"product collections are."},{"startTime":1233.44,"endTime":1237.4,"body":"I know that I have 10,000 sales"},{"startTime":1233.44,"endTime":1237.4,"body":"on this product, but two reviews."},{"startTime":1237.401,"endTime":1239.56,"body":"Like I know that, but we"},{"startTime":1237.401,"endTime":1239.56,"body":"have to remember it. I,"},{"startTime":1239.6,"endTime":1243.76,"body":"I think that people forget and I'm guilty"},{"startTime":1239.6,"endTime":1243.76,"body":"of this that nobody else knows \u003claugh\u003e"},{"startTime":1243.94,"endTime":1246.16,"body":"and they don't give a, they don't give"},{"startTime":1243.94,"endTime":1246.16,"body":"a crap unless they see it. \u003claugh\u003e."},{"startTime":1250.16,"endTime":1251.48,"body":"A hundred percent. Yeah."},{"startTime":1251.87,"endTime":1255.0,"body":"Cool. So, um, so I, I'm curious."},{"startTime":1255.3,"endTime":1258.16,"body":"So if I'm looking and I love"},{"startTime":1255.3,"endTime":1258.16,"body":"those so perfect elements,"},{"startTime":1258.161,"endTime":1259.4,"body":"and this might be a"},{"startTime":1258.161,"endTime":1259.4,"body":"little bit of an overlap,"},{"startTime":1260.26,"endTime":1264.56,"body":"but those are elements everybody needs."},{"startTime":1260.26,"endTime":1264.56,"body":"And if you were to say, what would,"},{"startTime":1264.8,"endTime":1268.99,"body":"and maybe improve out of"},{"startTime":1264.8,"endTime":1268.99,"body":"those, like of those things,"},{"startTime":1269.02,"endTime":1273.71,"body":"like what would improve actual, like"},{"startTime":1269.02,"endTime":1273.71,"body":"relate to sales? What would you say?"},{"startTime":1273.711,"endTime":1276.35,"body":"Like the top three were,"},{"startTime":1273.711,"endTime":1276.35,"body":"if you just out of those."},{"startTime":1276.42,"endTime":1281.23,"body":"Four or five correlation to sales, like"},{"startTime":1276.42,"endTime":1281.23,"body":"instantaneous, definitely social proof."},{"startTime":1282.49,"endTime":1285.23,"body":"That's one, some type of"},{"startTime":1282.49,"endTime":1285.23,"body":"reviews, testimonials,"},{"startTime":1285.37,"endTime":1290.34,"body":"and then having a very like simplified"},{"startTime":1285.37,"endTime":1290.34,"body":"form or call to action would probably"},{"startTime":1290.341,"endTime":1294.1,"body":"be the top two. So for"},{"startTime":1290.341,"endTime":1294.1,"body":"example, if it's a, um,"},{"startTime":1294.101,"endTime":1296.58,"body":"like we're working on the client right"},{"startTime":1294.101,"endTime":1296.58,"body":"now, they have a Chrome extension."},{"startTime":1297.0,"endTime":1301.74,"body":"So their highest form of conversion"},{"startTime":1297.0,"endTime":1301.74,"body":"is someone clicking get started and"},{"startTime":1301.94,"endTime":1305.66,"body":"downloading the extension. So making"},{"startTime":1301.94,"endTime":1305.66,"body":"that process as easy as possible."},{"startTime":1305.84,"endTime":1308.09,"body":"So essentially having a"},{"startTime":1305.84,"endTime":1308.09,"body":"button that you click,"},{"startTime":1308.091,"endTime":1310.89,"body":"it takes you straight to the"},{"startTime":1308.091,"endTime":1310.89,"body":"extension to download that's the,"},{"startTime":1311.17,"endTime":1312.37,"body":"the easiest process there."},{"startTime":1312.39,"endTime":1315.45,"body":"You could also have potentially a landing"},{"startTime":1312.39,"endTime":1315.45,"body":"page that you're using for specific"},{"startTime":1315.59,"endTime":1318.85,"body":"ads that go directly to the"},{"startTime":1315.59,"endTime":1318.85,"body":"extension. But those two things,"},{"startTime":1319.09,"endTime":1323.73,"body":"testimonials social proof and calls to"},{"startTime":1319.09,"endTime":1323.73,"body":"action that are clear and concise would"},{"startTime":1323.731,"endTime":1326.09,"body":"definitely be those"},{"startTime":1323.731,"endTime":1326.09,"body":"top. Okay. Direct sales."},{"startTime":1326.72,"endTime":1327.531,"body":"Okay. And,"},{"startTime":1327.531,"endTime":1331.92,"body":"and like how much from an E if I have"},{"startTime":1327.531,"endTime":1331.92,"body":"an e-commerce store and I have like a"},{"startTime":1331.921,"endTime":1332.72,"body":"product page,"},{"startTime":1332.72,"endTime":1337.52,"body":"I think that I would say 87% of product"},{"startTime":1332.72,"endTime":1337.52,"body":"pages I ever look at are the product"},{"startTime":1337.65,"endTime":1339.96,"body":"image, the added card in the"},{"startTime":1337.65,"endTime":1339.96,"body":"headline, a little description,"},{"startTime":1340.06,"endTime":1343.92,"body":"and then maybe reviews"},{"startTime":1340.06,"endTime":1343.92,"body":"if they remember it. Um."},{"startTime":1344.67,"endTime":1348.48,"body":"Yeah. I, I think the, the perfect PDP,"},{"startTime":1348.55,"endTime":1353.43,"body":"your product description page would be"},{"startTime":1348.55,"endTime":1353.43,"body":"one at the top. You've got your bread,"},{"startTime":1353.45,"endTime":1356.51,"body":"you've got the title. Right, right."},{"startTime":1353.45,"endTime":1356.51,"body":"Under that you have breadcrumbs."},{"startTime":1356.65,"endTime":1358.11,"body":"So if you are in,"},{"startTime":1358.2,"endTime":1362.15,"body":"let's say women's tops that"},{"startTime":1358.2,"endTime":1362.15,"body":"breadcrumb would look like"},{"startTime":1362.75,"endTime":1365.11,"body":"t-shirts women tops."},{"startTime":1365.25,"endTime":1368.87,"body":"So that way you can kind"},{"startTime":1365.25,"endTime":1368.87,"body":"of go back through those"},{"startTime":1368.871,"endTime":1372.42,"body":"need to, to find other products. So"},{"startTime":1368.871,"endTime":1372.42,"body":"having that be prominent under that,"},{"startTime":1372.44,"endTime":1376.22,"body":"on your left hand side, vivid"},{"startTime":1372.44,"endTime":1376.22,"body":"image, usually a square image. Uh,"},{"startTime":1376.221,"endTime":1380.86,"body":"usually it's going to be"},{"startTime":1376.221,"endTime":1380.86,"body":"like just a t-shirt then a"},{"startTime":1380.861,"endTime":1384.14,"body":"of that. You've got a brief"},{"startTime":1380.861,"endTime":1384.14,"body":"description, maybe some, uh, some,"},{"startTime":1384.21,"endTime":1388.26,"body":"some social proof like images"},{"startTime":1384.21,"endTime":1388.26,"body":"or, or, or, or, um, I'm sorry,"},{"startTime":1388.72,"endTime":1392.01,"body":"or badges. And then under that"},{"startTime":1388.72,"endTime":1392.01,"body":"you wanna have add to cart,"},{"startTime":1392.03,"endTime":1393.65,"body":"but then you also wanna"},{"startTime":1392.03,"endTime":1393.65,"body":"have buy-in now, too,"},{"startTime":1393.651,"endTime":1396.85,"body":"because sometimes people are coming in,"},{"startTime":1393.651,"endTime":1396.85,"body":"they get one product, they click buy it."},{"startTime":1396.851,"endTime":1399.01,"body":"Now it'll take them"},{"startTime":1396.851,"endTime":1399.01,"body":"straight to checkout. Um,"},{"startTime":1399.011,"endTime":1402.53,"body":"instead of just adding that to the"},{"startTime":1399.011,"endTime":1402.53,"body":"cart under that you wanna have a more"},{"startTime":1402.531,"endTime":1406.57,"body":"detailed description for SEO"},{"startTime":1402.531,"endTime":1406.57,"body":"purposes, um, or you wanna,"},{"startTime":1406.99,"endTime":1410.96,"body":"and you wanna have testimonials. So"},{"startTime":1406.99,"endTime":1410.96,"body":"testimonials on that page, essentially,"},{"startTime":1411.14,"endTime":1412.6,"body":"I'd probably put that above the fold,"},{"startTime":1412.601,"endTime":1416.68,"body":"just because it it'll show before you"},{"startTime":1412.601,"endTime":1416.68,"body":"start to scroll and that'll pretty much"},{"startTime":1416.88,"endTime":1419.56,"body":"take oh, and then of course, like"},{"startTime":1416.88,"endTime":1419.56,"body":"related products, right under that."},{"startTime":1419.66,"endTime":1421.56,"body":"So that's kind of the architecture of,"},{"startTime":1422.16,"endTime":1426.0,"body":"of the perfect like product description"},{"startTime":1422.16,"endTime":1426.0,"body":"page that would help in regards to"},{"startTime":1426.001,"endTime":1426.834,"body":"conversions."},{"startTime":1427.86,"endTime":1432.04,"body":"Is there like a set amount, if you, if"},{"startTime":1427.86,"endTime":1432.04,"body":"you were to put like a range from like a,"},{"startTime":1432.06,"endTime":1435.84,"body":"an imagery standpoint, like"},{"startTime":1432.06,"endTime":1435.84,"body":"the, how many images? Cause,"},{"startTime":1436.12,"endTime":1439.08,"body":"cause some people just have one"},{"startTime":1436.12,"endTime":1439.08,"body":"product image and, or maybe just two,"},{"startTime":1439.081,"endTime":1443.76,"body":"but like what's a good range to shoot"},{"startTime":1439.081,"endTime":1443.76,"body":"for as far as how many product images"},{"startTime":1444.1,"endTime":1444.933,"body":"to have. Have."},{"startTime":1445.63,"endTime":1447.55,"body":"I don't, I don't have any data on that,"},{"startTime":1447.73,"endTime":1451.71,"body":"but I would recommend between three to"},{"startTime":1447.73,"endTime":1451.71,"body":"five, depending on the product type."},{"startTime":1451.711,"endTime":1452.83,"body":"Right. I mean, if it's a t-shirt,"},{"startTime":1452.9,"endTime":1455.51,"body":"there's only so many ways"},{"startTime":1452.9,"endTime":1455.51,"body":"you can show a t-shirt. Yeah."},{"startTime":1455.61,"endTime":1459.39,"body":"But I think showing what that shirt"},{"startTime":1455.61,"endTime":1459.39,"body":"looks like without any background."},{"startTime":1459.391,"endTime":1461.03,"body":"So like a P and G transparent background,"},{"startTime":1461.47,"endTime":1464.95,"body":"a lifestyle photo of someone wearing"},{"startTime":1461.47,"endTime":1464.95,"body":"it and then potentially maybe a,"},{"startTime":1465.22,"endTime":1468.18,"body":"a close up photo. Maybe if it's like"},{"startTime":1465.22,"endTime":1468.18,"body":"a tri blend material or something,"},{"startTime":1468.181,"endTime":1469.78,"body":"you wanna see something like that."},{"startTime":1471.46,"endTime":1476.18,"body":"I love that. I love that. Um, yeah,"},{"startTime":1471.46,"endTime":1476.18,"body":"that's fantastic, man. Uh, so these,"},{"startTime":1476.19,"endTime":1478.46,"body":"these are all things guys. You need,"},{"startTime":1476.19,"endTime":1478.46,"body":"you need to pay attention to I,"},{"startTime":1478.76,"endTime":1481.66,"body":"the bread crumbs, uh, make sure"},{"startTime":1478.76,"endTime":1481.66,"body":"you invest in your product pages,"},{"startTime":1481.661,"endTime":1485.77,"body":"especially if you're running paid"},{"startTime":1481.661,"endTime":1485.77,"body":"ads or, but before we continue you,"},{"startTime":1486.61,"endTime":1489.29,"body":"I want to invite anybody"},{"startTime":1486.61,"endTime":1489.29,"body":"who is listening to this."},{"startTime":1489.87,"endTime":1494.73,"body":"If you're an eCommerce business owner"},{"startTime":1489.87,"endTime":1494.73,"body":"and you want to grow your business"},{"startTime":1494.731,"endTime":1498.61,"body":"and you want to have accountability,"},{"startTime":1494.731,"endTime":1498.61,"body":"you want to have a live streams, uh,"},{"startTime":1498.62,"endTime":1501.81,"body":"every single week and you wanna get access"},{"startTime":1498.62,"endTime":1501.81,"body":"to exclusive content that nobody else"},{"startTime":1501.811,"endTime":1502.644,"body":"gets access to."},{"startTime":1502.68,"endTime":1506.88,"body":"Then I highly recommend you join"},{"startTime":1502.68,"endTime":1506.88,"body":"the eCommerce alley Facebook group."},{"startTime":1506.91,"endTime":1510.12,"body":"It's completely free, no cost to"},{"startTime":1506.91,"endTime":1510.12,"body":"you. All you need to do is go to Ali"},{"startTime":1512.32,"endTime":1514.12,"body":"podcast.com/group. And"},{"startTime":1512.32,"endTime":1514.12,"body":"that will take you, uh,"},{"startTime":1514.121,"endTime":1517.36,"body":"to the page you need in order to sign"},{"startTime":1514.121,"endTime":1517.36,"body":"up, you'll get access to live streams."},{"startTime":1517.361,"endTime":1517.88,"body":"And again,"},{"startTime":1517.88,"endTime":1521.04,"body":"a ton of things that will help you grow"},{"startTime":1517.88,"endTime":1521.04,"body":"your revenue and build a business that"},{"startTime":1521.041,"endTime":1524.24,"body":"really matters. Cool,"},{"startTime":1524.67,"endTime":1529.47,"body":"cool cools. So, so"},{"startTime":1524.67,"endTime":1529.47,"body":"we're, we're, we're, we,"},{"startTime":1529.471,"endTime":1532.27,"body":"we've kind of covered a few things"},{"startTime":1529.471,"endTime":1532.27,"body":"to in improve the different sales,"},{"startTime":1532.42,"endTime":1535.15,"body":"improve our websites and what"},{"startTime":1532.42,"endTime":1535.15,"body":"we're doing. I'm curious though,"},{"startTime":1535.151,"endTime":1538.19,"body":"is there something that people do on a"},{"startTime":1535.151,"endTime":1538.19,"body":"website that makes you just like cringe"},{"startTime":1538.43,"endTime":1539.43,"body":"inside? Cuz this happens"},{"startTime":1538.43,"endTime":1539.43,"body":"to me all the time."},{"startTime":1539.431,"endTime":1542.23,"body":"Like I see marketing stuff and I'm"},{"startTime":1539.431,"endTime":1542.23,"body":"just like, oh, why would you do that?"},{"startTime":1542.59,"endTime":1544.79,"body":"And from marketing standpoint, no."},{"startTime":1544.79,"endTime":1548.7,"body":"Absolutely. There's there's a few"},{"startTime":1544.79,"endTime":1548.7,"body":"men. One is like unclear messaging."},{"startTime":1548.72,"endTime":1553.34,"body":"So if I come to your website and"},{"startTime":1548.72,"endTime":1553.34,"body":"I, I have to read like one tagline,"},{"startTime":1553.52,"endTime":1557.62,"body":"two paragraphs to understand what you"},{"startTime":1553.52,"endTime":1557.62,"body":"do. That's, that's a huge red flag,"},{"startTime":1557.621,"endTime":1561.62,"body":"you know, red flag, I'd say small text,"},{"startTime":1557.621,"endTime":1561.62,"body":"like text, that's difficult to read,"},{"startTime":1561.621,"endTime":1565.9,"body":"especially for folks that, you know,"},{"startTime":1561.621,"endTime":1565.9,"body":"need bigger text can be a problem."},{"startTime":1566.61,"endTime":1570.21,"body":"Also like those cheesy kind of Photoshop"},{"startTime":1566.61,"endTime":1570.21,"body":"picks of the guy with his thumbs up"},{"startTime":1570.211,"endTime":1574.21,"body":"with the clear background, like"},{"startTime":1570.211,"endTime":1574.21,"body":"those picks, oh man, I'm cringing."},{"startTime":1574.39,"endTime":1576.53,"body":"I'm cringing right now for them. Okay."},{"startTime":1577.11,"endTime":1579.61,"body":"And then, uh, the last"},{"startTime":1577.11,"endTime":1579.61,"body":"thing would be like make,"},{"startTime":1579.84,"endTime":1581.73,"body":"when it's difficult to"},{"startTime":1579.84,"endTime":1581.73,"body":"find what I'm looking for."},{"startTime":1581.76,"endTime":1585.69,"body":"Like there's so many opportunities to"},{"startTime":1581.76,"endTime":1585.69,"body":"provide, you know, you got the foot menu,"},{"startTime":1585.691,"endTime":1587.21,"body":"you got a main navigation,"},{"startTime":1587.31,"endTime":1592.2,"body":"you have the page to provide your"},{"startTime":1587.31,"endTime":1592.2,"body":"clientele with an easy way to get to"},{"startTime":1592.201,"endTime":1594.48,"body":"where they need to go. If it's"},{"startTime":1592.201,"endTime":1594.48,"body":"hard to find what I'm looking for."},{"startTime":1594.7,"endTime":1596.0,"body":"That's usually a turnoff also."},{"startTime":1596.71,"endTime":1601.28,"body":"Yeah. Wow. Yeah. I, and I think another"},{"startTime":1596.71,"endTime":1601.28,"body":"thing too is like the cheesy guy,"},{"startTime":1601.38,"endTime":1606.16,"body":"or even like just stock photos that"},{"startTime":1601.38,"endTime":1606.16,"body":"like a lot of people do drop shipping or"},{"startTime":1606.161,"endTime":1607.84,"body":"they'll do print on demand"},{"startTime":1606.161,"endTime":1607.84,"body":"or whatever that is."},{"startTime":1608.1,"endTime":1612.12,"body":"And even in those business models,"},{"startTime":1608.1,"endTime":1612.12,"body":"like order the shirt, have them."},{"startTime":1612.76,"endTime":1614.32,"body":"Shirt into your own shoe. Yeah. Ship them."},{"startTime":1614.32,"endTime":1616.84,"body":"And do your own shoe. Like it's"},{"startTime":1614.32,"endTime":1616.84,"body":"the bare minimum you could do."},{"startTime":1616.841,"endTime":1619.28,"body":"Like if you're gonna drop ship or you're"},{"startTime":1616.841,"endTime":1619.28,"body":"gonna do print on demand or whatever"},{"startTime":1619.281,"endTime":1620.02,"body":"that might be,"},{"startTime":1620.02,"endTime":1623.83,"body":"or maybe someone does fulfillment and"},{"startTime":1620.02,"endTime":1623.83,"body":"you don't house anything at the bare"},{"startTime":1623.831,"endTime":1625.79,"body":"minimum, do some kind"},{"startTime":1623.831,"endTime":1625.79,"body":"of a lifestyle shoot."},{"startTime":1626.03,"endTime":1628.19,"body":"Yeah. Or, or if you're like,"},{"startTime":1626.03,"endTime":1628.19,"body":"listen, you know, this is I'm,"},{"startTime":1628.25,"endTime":1631.31,"body":"I'm trying this shop. I'm trying to keep"},{"startTime":1628.25,"endTime":1631.31,"body":"my budget low. You can use a website,"},{"startTime":1631.311,"endTime":1636.31,"body":"like place it.net place. It actually"},{"startTime":1631.311,"endTime":1636.31,"body":"the, the, the photos look great."},{"startTime":1637.05,"endTime":1637.99,"body":"The designs look awesome."},{"startTime":1638.29,"endTime":1641.43,"body":"And that could be another alternative"},{"startTime":1638.29,"endTime":1641.43,"body":"for people that maybe can't do a photo"},{"startTime":1641.431,"endTime":1645.3,"body":"shoot, but I always recommend"},{"startTime":1641.431,"endTime":1645.3,"body":"doing a shoot when you can,"},{"startTime":1645.301,"endTime":1649.02,"body":"because then you can cultivate the images"},{"startTime":1645.301,"endTime":1649.02,"body":"and you can create the style that you"},{"startTime":1649.021,"endTime":1651.22,"body":"want based on your ideal clientele."},{"startTime":1652.25,"endTime":1653.94,"body":"Yeah. Yeah. No, that, that's fantastic."},{"startTime":1653.941,"endTime":1655.3,"body":"I've never actually heard"},{"startTime":1653.941,"endTime":1655.3,"body":"of that website either."},{"startTime":1655.52,"endTime":1656.78,"body":"So yeah. Yeah. Check it out."},{"startTime":1656.92,"endTime":1660.74,"body":"You can impose your design on t-shirts"},{"startTime":1656.92,"endTime":1660.74,"body":"and it adds like the wrinkles and"},{"startTime":1660.741,"endTime":1661.9,"body":"everything it's really well done, man."},{"startTime":1662.06,"endTime":1666.29,"body":"I usually first store that I"},{"startTime":1662.06,"endTime":1666.29,"body":"built that I, that I sold was,"},{"startTime":1666.49,"endTime":1670.41,"body":"which was a travel brand, um, called"},{"startTime":1666.49,"endTime":1670.41,"body":"love travel, but that's what we did."},{"startTime":1670.51,"endTime":1674.13,"body":"We used those, those images, but check"},{"startTime":1670.51,"endTime":1674.13,"body":"out place it.net man, really great tool."},{"startTime":1674.31,"endTime":1678.53,"body":"And it works really well. That's awesome."},{"startTime":1674.31,"endTime":1678.53,"body":"That's pretty crazy how well it works."},{"startTime":1679.33,"endTime":1681.97,"body":"Well, I'll, I'll include a link in the"},{"startTime":1679.33,"endTime":1681.97,"body":"show us to that. That's that's fantastic."},{"startTime":1682.89,"endTime":1687.48,"body":"Um, so I'm, I'm curious with"},{"startTime":1682.89,"endTime":1687.48,"body":"whenever we're creating ad campaigns,"},{"startTime":1687.481,"endTime":1692.2,"body":"like one thing I always say is"},{"startTime":1687.481,"endTime":1692.2,"body":"don't re reinvent the wheel model,"},{"startTime":1692.3,"endTime":1695.64,"body":"the big dogs model, the"},{"startTime":1692.3,"endTime":1695.64,"body":"people that have one already,"},{"startTime":1695.82,"endTime":1699.4,"body":"or the people that are where"},{"startTime":1695.82,"endTime":1699.4,"body":"you want to be model after them."},{"startTime":1699.42,"endTime":1702.52,"body":"So from like a design standpoint,"},{"startTime":1699.42,"endTime":1702.52,"body":"anytime you're doing design, like,"},{"startTime":1702.58,"endTime":1706.75,"body":"do you model after other P people, do"},{"startTime":1702.58,"endTime":1706.75,"body":"you get, like, we get ad inspiration,"},{"startTime":1706.751,"endTime":1709.47,"body":"we'll go to the ads, library and"},{"startTime":1706.751,"endTime":1709.47,"body":"Facebook, and we gather inspiration. Like,"},{"startTime":1709.78,"endTime":1712.23,"body":"what does that look like from"},{"startTime":1709.78,"endTime":1712.23,"body":"a design standpoint? Yeah."},{"startTime":1712.69,"endTime":1715.19,"body":"So what we do, so as you"},{"startTime":1712.69,"endTime":1715.19,"body":"know, 'em about process."},{"startTime":1715.29,"endTime":1717.07,"body":"So when we're doing"},{"startTime":1715.29,"endTime":1717.07,"body":"our web design process,"},{"startTime":1717.27,"endTime":1719.71,"body":"course we'll usually have a"},{"startTime":1717.27,"endTime":1719.71,"body":"brand discovery with the client."},{"startTime":1719.711,"endTime":1724.03,"body":"Usually that's around a 60 to 90 minute"},{"startTime":1719.711,"endTime":1724.03,"body":"session where we ask questions like,"},{"startTime":1724.031,"endTime":1726.66,"body":"Hey, what are your main value?"},{"startTime":1724.031,"endTime":1726.66,"body":"What's your mission? What,"},{"startTime":1726.68,"endTime":1728.14,"body":"how what's your team member?"},{"startTime":1728.68,"endTime":1732.5,"body":"Who are your primary competitors in the"},{"startTime":1728.68,"endTime":1732.5,"body":"space that are doing really well and"},{"startTime":1732.501,"endTime":1734.98,"body":"what are they doing well and"},{"startTime":1732.501,"endTime":1734.98,"body":"what are they not doing so well?"},{"startTime":1735.04,"endTime":1737.94,"body":"And so we list that out and then"},{"startTime":1735.04,"endTime":1737.94,"body":"we'll run a competitive analysis."},{"startTime":1738.12,"endTime":1742.18,"body":"And so we'll create a, a design art"},{"startTime":1738.12,"endTime":1742.18,"body":"board. And essentially we use Figma,"},{"startTime":1742.181,"endTime":1743.06,"body":"which is, uh, you know,"},{"startTime":1743.22,"endTime":1747.37,"body":"a prototyping platform where we'll add"},{"startTime":1743.22,"endTime":1747.37,"body":"screen shots of websites that perform"},{"startTime":1747.65,"endTime":1748.73,"body":"specific tasks really well."},{"startTime":1748.75,"endTime":1752.93,"body":"And then we'll add comments and notes"},{"startTime":1748.75,"endTime":1752.93,"body":"as a team on components that could work"},{"startTime":1752.96,"endTime":1754.89,"body":"well for our buildout"},{"startTime":1752.96,"endTime":1754.89,"body":"mm-hmm \u003caffirmative\u003e."},{"startTime":1754.89,"endTime":1757.21,"body":"And so we share that with the"},{"startTime":1754.89,"endTime":1757.21,"body":"client, we let them know like, Hey,"},{"startTime":1757.211,"endTime":1760.85,"body":"this competitor is doing this really"},{"startTime":1757.211,"endTime":1760.85,"body":"well. I think we can emulate this and it,"},{"startTime":1761.01,"endTime":1763.29,"body":"and it goes back to what you said."},{"startTime":1761.01,"endTime":1763.29,"body":"You don't have to reinvent the wheel."},{"startTime":1763.4,"endTime":1767.56,"body":"There's literally a ton of data out"},{"startTime":1763.4,"endTime":1767.56,"body":"there that you can leverage from,"},{"startTime":1767.561,"endTime":1772.04,"body":"from your competitors to, to improve"},{"startTime":1767.561,"endTime":1772.04,"body":"your product. It's really coming down to,"},{"startTime":1772.07,"endTime":1772.59,"body":"okay."},{"startTime":1772.59,"endTime":1777.4,"body":"What makes my product unique from this"},{"startTime":1772.59,"endTime":1777.4,"body":"competitor and leveraging that to really"},{"startTime":1777.64,"endTime":1782.08,"body":"increase sales and create a website"},{"startTime":1777.64,"endTime":1782.08,"body":"that works works really well. So again,"},{"startTime":1782.081,"endTime":1783.24,"body":"you don't have to reinvent the wheel,"},{"startTime":1783.34,"endTime":1787.76,"body":"but introducing a unique selling"},{"startTime":1783.34,"endTime":1787.76,"body":"proposition to an existing marketplace can"},{"startTime":1787.761,"endTime":1789.0,"body":"really help your business improve."},{"startTime":1789.54,"endTime":1793.08,"body":"Do you now, do you have like"},{"startTime":1789.54,"endTime":1793.08,"body":"a, a, like how many, uh,"},{"startTime":1793.9,"endTime":1798.12,"body":"do you go look at like five different"},{"startTime":1793.9,"endTime":1798.12,"body":"sites and gather like element like"},{"startTime":1798.121,"endTime":1800.91,"body":"elements of inspiration. Like, oh, I"},{"startTime":1798.121,"endTime":1800.91,"body":"really like this to review use section."},{"startTime":1801.11,"endTime":1803.43,"body":"I really like this above"},{"startTime":1801.11,"endTime":1803.43,"body":"the fold section. Like,"},{"startTime":1803.49,"endTime":1806.43,"body":"do you like kind of slice"},{"startTime":1803.49,"endTime":1806.43,"body":"and dice things you like,"},{"startTime":1806.53,"endTime":1808.03,"body":"or do you just go off like one website?"},{"startTime":1808.66,"endTime":1811.99,"body":"Exactly. So we'll do we'll do man. We"},{"startTime":1808.66,"endTime":1811.99,"body":"had one site that we just finished."},{"startTime":1812.01,"endTime":1816.07,"body":"We had like 26 or 27 screens that"},{"startTime":1812.01,"endTime":1816.07,"body":"we had pulled. Wow. Yeah. And we,"},{"startTime":1816.35,"endTime":1819.75,"body":"and we look at different components and"},{"startTime":1816.35,"endTime":1819.75,"body":"pieces that would work in the design for"},{"startTime":1819.751,"endTime":1824.38,"body":"the client. And we use that to build out"},{"startTime":1819.751,"endTime":1824.38,"body":"the, um, the low fidelity wire frame,"},{"startTime":1824.381,"endTime":1826.66,"body":"which essentially looks"},{"startTime":1824.381,"endTime":1826.66,"body":"like the website blueprint."},{"startTime":1826.72,"endTime":1829.86,"body":"So it looks like the website"},{"startTime":1826.72,"endTime":1829.86,"body":"it's laid out, it's structured."},{"startTime":1829.861,"endTime":1832.94,"body":"It just doesn't have images,"},{"startTime":1829.861,"endTime":1832.94,"body":"color, you know, some of the copy,"},{"startTime":1833.28,"endTime":1836.1,"body":"but it has the overall structure of the"},{"startTime":1833.28,"endTime":1836.1,"body":"site and what it's going to look like."},{"startTime":1836.12,"endTime":1836.953,"body":"And it's really helpful,"},{"startTime":1837.39,"endTime":1840.7,"body":"especially in this space because we'll"},{"startTime":1837.39,"endTime":1840.7,"body":"look at competitors in this space that"},{"startTime":1840.86,"endTime":1843.69,"body":"work really well for the example,"},{"startTime":1840.86,"endTime":1843.69,"body":"a SaaS product like Stripe,"},{"startTime":1843.78,"endTime":1847.53,"body":"we'll look at the Stripe website and see"},{"startTime":1843.78,"endTime":1847.53,"body":"the performance that in FinTech we'll"},{"startTime":1847.531,"endTime":1850.93,"body":"look at the different subpages that they"},{"startTime":1847.531,"endTime":1850.93,"body":"have their knowledge base and really,"},{"startTime":1851.29,"endTime":1854.73,"body":"um, be able to take ideas and"},{"startTime":1851.29,"endTime":1854.73,"body":"components from what they're doing. You."},{"startTime":1854.73,"endTime":1859.33,"body":"Know, it's funny cuz like I, um, Gary"},{"startTime":1854.73,"endTime":1859.33,"body":"V will say this and Gary's a great guy,"},{"startTime":1859.43,"endTime":1862.8,"body":"but I hear a lot of people there's"},{"startTime":1859.43,"endTime":1862.8,"body":"like this whole, I don't know,"},{"startTime":1862.9,"endTime":1866.28,"body":"you know how there's sometimes like one"},{"startTime":1862.9,"endTime":1866.28,"body":"liners and sticks and people that people"},{"startTime":1866.281,"endTime":1870.36,"body":"will say and do. Uh, just because it"},{"startTime":1866.281,"endTime":1870.36,"body":"sounds cool. Like one of the things that,"},{"startTime":1870.76,"endTime":1872.32,"body":"um, that I hear people say"},{"startTime":1870.76,"endTime":1872.32,"body":"all the time is like, well,"},{"startTime":1872.321,"endTime":1875.08,"body":"I'm not worried about my competition."},{"startTime":1872.321,"endTime":1875.08,"body":"I'm not, I'm worried about me."},{"startTime":1875.42,"endTime":1878.04,"body":"I'm gonna do me. I'm gonna do my"},{"startTime":1875.42,"endTime":1878.04,"body":"business. And to me I'm just like,"},{"startTime":1878.34,"endTime":1880.64,"body":"that's so dumb. Like why would you,"},{"startTime":1881.06,"endTime":1884.15,"body":"why would you not at least"},{"startTime":1881.06,"endTime":1884.15,"body":"to take like one hour,"},{"startTime":1884.57,"endTime":1888.59,"body":"one hour of your time to go say,"},{"startTime":1884.57,"endTime":1888.59,"body":"okay, what, how can I research?"},{"startTime":1888.65,"endTime":1892.95,"body":"How can I study do some R and D and"},{"startTime":1888.65,"endTime":1892.95,"body":"figure out what are the other guys doing?"},{"startTime":1892.951,"endTime":1895.15,"body":"Because if, for example,"},{"startTime":1892.951,"endTime":1895.15,"body":"like in the ad world,"},{"startTime":1895.151,"endTime":1897.75,"body":"like I can go to Facebook ads library,"},{"startTime":1895.151,"endTime":1897.75,"body":"and I can look at five competitors,"},{"startTime":1897.93,"endTime":1900.03,"body":"see the ads are running and I'll"},{"startTime":1897.93,"endTime":1900.03,"body":"scroll to the bottom. I'll say, okay,"},{"startTime":1900.031,"endTime":1904.18,"body":"this one has been running since"},{"startTime":1900.031,"endTime":1904.18,"body":"like April 13th of like 2019,"},{"startTime":1904.77,"endTime":1906.62,"body":"this is probably a profitable ad."},{"startTime":1906.621,"endTime":1908.14,"body":"Or they would not have"},{"startTime":1906.621,"endTime":1908.14,"body":"been running it this long."},{"startTime":1908.2,"endTime":1910.74,"body":"So I should probably"},{"startTime":1908.2,"endTime":1910.74,"body":"consider something like this."},{"startTime":1911.77,"endTime":1914.7,"body":"Yeah. It's it's it's true,"},{"startTime":1911.77,"endTime":1914.7,"body":"man. It's and yeah. You know,"},{"startTime":1914.701,"endTime":1917.06,"body":"I got my mixed feelings with"},{"startTime":1914.701,"endTime":1917.06,"body":"Gary man. Sometimes he's great."},{"startTime":1917.061,"endTime":1919.74,"body":"Sometimes he's just, uh, kind"},{"startTime":1917.061,"endTime":1919.74,"body":"of annoying, but \u003claugh\u003e my,"},{"startTime":1919.741,"endTime":1923.46,"body":"my thing with \u003claugh\u003e my"},{"startTime":1919.741,"endTime":1923.46,"body":"thing with that is it's,"},{"startTime":1924.6,"endTime":1929.05,"body":"it's, it's one of those things where I"},{"startTime":1924.6,"endTime":1929.05,"body":"feel like in regards to your competition,"},{"startTime":1929.051,"endTime":1931.25,"body":"don't get caught up with what they're"},{"startTime":1929.051,"endTime":1931.25,"body":"doing. Mm-hmm \u003caffirmative\u003e like you said,"},{"startTime":1932.03,"endTime":1935.09,"body":"but be able to leverage what's"},{"startTime":1932.03,"endTime":1935.09,"body":"going on in the marketplace."},{"startTime":1935.15,"endTime":1939.37,"body":"So you wanna be able to know what's"},{"startTime":1935.15,"endTime":1939.37,"body":"going on, know what trends are popular,"},{"startTime":1939.6,"endTime":1941.41,"body":"know what businesses are performing well,"},{"startTime":1941.6,"endTime":1945.8,"body":"because ultimately in our industry"},{"startTime":1941.6,"endTime":1945.8,"body":"you can get left behind quick. Yeah."},{"startTime":1945.92,"endTime":1947.96,"body":"You know what I mean? Facebook"},{"startTime":1945.92,"endTime":1947.96,"body":"makes one algorithm change. Boom."},{"startTime":1948.06,"endTime":1950.76,"body":"Now you're like, okay, what do"},{"startTime":1948.06,"endTime":1950.76,"body":"I do with this? And web design?"},{"startTime":1950.761,"endTime":1953.36,"body":"There's a new platform or"},{"startTime":1950.761,"endTime":1953.36,"body":"CMS that folks are using,"},{"startTime":1953.42,"endTime":1957.36,"body":"or maybe there's a new interactive,"},{"startTime":1953.42,"endTime":1957.36,"body":"you know, something with web 3.0,"},{"startTime":1957.361,"endTime":1959.76,"body":"so there's so many different"},{"startTime":1957.361,"endTime":1959.76,"body":"components and things going on."},{"startTime":1960.19,"endTime":1963.24,"body":"It's not necessarily like looking at"},{"startTime":1960.19,"endTime":1963.24,"body":"your competitors and, and you know,"},{"startTime":1963.241,"endTime":1964.72,"body":"losing sleep over what they're doing."},{"startTime":1964.74,"endTime":1968.36,"body":"But being able to look at the"},{"startTime":1964.74,"endTime":1968.36,"body":"space and leverage that in,"},{"startTime":1968.6,"endTime":1971.36,"body":"in the projects and things that you're"},{"startTime":1968.6,"endTime":1971.36,"body":"working on to grow and, and develop,"},{"startTime":1971.56,"endTime":1973.44,"body":"you know, that's why I'm always reading"},{"startTime":1971.56,"endTime":1973.44,"body":"books. I'm always taking courses."},{"startTime":1973.45,"endTime":1976.36,"body":"Cause I wanna make sure that I'm staying"},{"startTime":1973.45,"endTime":1976.36,"body":"ahead of the curve so that we can"},{"startTime":1976.361,"endTime":1979.15,"body":"provide a stellar product for our"},{"startTime":1976.361,"endTime":1979.15,"body":"clients, you know, the paying a premium."},{"startTime":1979.25,"endTime":1982.83,"body":"So we wanna make sure that"},{"startTime":1979.25,"endTime":1982.83,"body":"they're, they're provided"},{"startTime":1983.46,"endTime":1988.35,"body":"Yeah. So I think you have a good refined"},{"startTime":1983.46,"endTime":1988.35,"body":"statement is study trends, study."},{"startTime":1988.351,"endTime":1990.51,"body":"What's working, know"},{"startTime":1988.351,"endTime":1990.51,"body":"what people are dealing,"},{"startTime":1990.79,"endTime":1994.95,"body":"but don't be so consumed by it"},{"startTime":1990.79,"endTime":1994.95,"body":"that you feel that imposter,"},{"startTime":1994.951,"endTime":1999.58,"body":"like you can't beat it or you don't"},{"startTime":1994.951,"endTime":1999.58,"body":"focus on yourself. Exactly. I, I,"},{"startTime":1999.7,"endTime":2000.62,"body":"I think that's wonderful, man."},{"startTime":2000.84,"endTime":2005.58,"body":"So like when you go to do this"},{"startTime":2000.84,"endTime":2005.58,"body":"research and you kind of gather"},{"startTime":2005.581,"endTime":2006.94,"body":"inspiration, like, are there any,"},{"startTime":2007.08,"endTime":2010.66,"body":"do you just like start Googling stuff or"},{"startTime":2007.08,"endTime":2010.66,"body":"are there like websites that you gather"},{"startTime":2010.661,"endTime":2013.06,"body":"this from? Like where do you start? Yeah."},{"startTime":2013.44,"endTime":2014.58,"body":"So a few ways, one,"},{"startTime":2014.59,"endTime":2018.02,"body":"we'll take the competitive list from"},{"startTime":2014.59,"endTime":2018.02,"body":"clients and start to look at the websites"},{"startTime":2018.021,"endTime":2018.854,"body":"that they recommended."},{"startTime":2019.46,"endTime":2022.65,"body":"We'll also do our own research know just"},{"startTime":2019.46,"endTime":2022.65,"body":"through Google search and find similar"},{"startTime":2022.77,"endTime":2026.65,"body":"websites. Then we'll use, uh, a"},{"startTime":2022.77,"endTime":2026.65,"body":"couple websites like LAA ninja,"},{"startTime":2027.27,"endTime":2031.65,"body":"and one page love where these"},{"startTime":2027.27,"endTime":2031.65,"body":"websites you can visit. Right?"},{"startTime":2031.71,"endTime":2035.41,"body":"And it's basically an aggregate of a"},{"startTime":2031.71,"endTime":2035.41,"body":"whole bunch of different websites and you"},{"startTime":2035.411,"endTime":2037.81,"body":"can actually organize by"},{"startTime":2035.411,"endTime":2037.81,"body":"categories. So if I'm like, okay,"},{"startTime":2037.811,"endTime":2042.0,"body":"I wanna look at SaaS product websites"},{"startTime":2037.811,"endTime":2042.0,"body":"and to have the, a blue color palette,"},{"startTime":2042.28,"endTime":2044.88,"body":"I can click it. And then it'll"},{"startTime":2042.28,"endTime":2044.88,"body":"show me all those websites."},{"startTime":2045.26,"endTime":2048.56,"body":"Now the biggest difference between that"},{"startTime":2045.26,"endTime":2048.56,"body":"and what a normal designer will tell you"},{"startTime":2048.58,"endTime":2051.44,"body":"is, oh, I just go on dribble to find"},{"startTime":2048.58,"endTime":2051.44,"body":"inspiration. And dribble is awesome."},{"startTime":2051.72,"endTime":2054.48,"body":"Mm-hmm \u003caffirmative\u003e you have beautiful"},{"startTime":2051.72,"endTime":2054.48,"body":"designers that are making that are"},{"startTime":2054.64,"endTime":2057.4,"body":"creating stellar work. The only"},{"startTime":2054.64,"endTime":2057.4,"body":"issue with that a lot of time,"},{"startTime":2057.401,"endTime":2061.63,"body":"that's just rooted in design. It's"},{"startTime":2057.401,"endTime":2061.63,"body":"not rooted in, in Google analytics."},{"startTime":2061.74,"endTime":2064.43,"body":"It's not rooted in research. It's"},{"startTime":2061.74,"endTime":2064.43,"body":"just like, Hey, I made this website."},{"startTime":2064.63,"endTime":2067.39,"body":"Cause it looks awesome, but"},{"startTime":2064.63,"endTime":2067.39,"body":"it's not really rooted in, okay,"},{"startTime":2067.391,"endTime":2068.95,"body":"what's the user experience going to be?"},{"startTime":2069.29,"endTime":2071.15,"body":"Is this interface what"},{"startTime":2069.29,"endTime":2071.15,"body":"people are looking for?"},{"startTime":2071.61,"endTime":2075.31,"body":"And so by looking at websites like one"},{"startTime":2071.61,"endTime":2075.31,"body":"page love and mm-hmm \u003caffirmative\u003e, um,"},{"startTime":2075.57,"endTime":2076.403,"body":"and lap of ninja,"},{"startTime":2076.57,"endTime":2081.42,"body":"you're looking at real live sites"},{"startTime":2076.57,"endTime":2081.42,"body":"that are out there pulling that data"},{"startTime":2081.72,"endTime":2083.74,"body":"and actually functioning"},{"startTime":2081.72,"endTime":2083.74,"body":"in a live environment."},{"startTime":2085.29,"endTime":2088.9,"body":"That I actually LAA ninja"},{"startTime":2085.29,"endTime":2088.9,"body":"sounded really interesting."},{"startTime":2088.96,"endTime":2091.42,"body":"So I just searched this \u003claugh\u003e um,"},{"startTime":2092.0,"endTime":2095.3,"body":"and lap it's lapa.ninja is the website."},{"startTime":2095.48,"endTime":2098.58,"body":"And I just literally went in and I"},{"startTime":2095.48,"endTime":2098.58,"body":"looked at designs and I just selected"},{"startTime":2098.581,"endTime":2103.57,"body":"e-commerce and there are the best 586"},{"startTime":2098.581,"endTime":2103.57,"body":"X e-commerce landing page examples."},{"startTime":2104.75,"endTime":2107.49,"body":"So simple, like that's what"},{"startTime":2104.75,"endTime":2107.49,"body":"a, what a great hack. I,"},{"startTime":2107.53,"endTime":2110.37,"body":"I think we'll probably bookmark this"},{"startTime":2107.53,"endTime":2110.37,"body":"so we could send this to people. Uh,"},{"startTime":2110.371,"endTime":2112.53,"body":"because again, it's great."},{"startTime":2112.75,"endTime":2117.45,"body":"It took me like John telling me where"},{"startTime":2112.75,"endTime":2117.45,"body":"to go and it took me 30 seconds to find,"},{"startTime":2117.52,"endTime":2121.25,"body":"okay, here are 586 examples. I can"},{"startTime":2117.52,"endTime":2121.25,"body":"come in here and I could say, okay,"},{"startTime":2121.4,"endTime":2122.88,"body":"what is re relevant to my brand?"},{"startTime":2123.15,"endTime":2126.72,"body":"What could maybe I IP or what kind of"},{"startTime":2123.15,"endTime":2126.72,"body":"element could I snag for my product"},{"startTime":2126.721,"endTime":2129.12,"body":"display page or my homepage?"},{"startTime":2126.721,"endTime":2129.12,"body":"That's that's awesome."},{"startTime":2130.35,"endTime":2131.183,"body":"Exactly."},{"startTime":2132.39,"endTime":2136.8,"body":"Awesome. So, um, what I wanna do, what"},{"startTime":2132.39,"endTime":2136.8,"body":"I would love to close with and John,"},{"startTime":2136.801,"endTime":2139.52,"body":"thank you so much for hanging out"},{"startTime":2136.801,"endTime":2139.52,"body":"here, Matt. Of course, of course."},{"startTime":2139.76,"endTime":2140.161,"body":"Thank you course."},{"startTime":2140.161,"endTime":2144.36,"body":"What I wanna do is if there was one"},{"startTime":2140.161,"endTime":2144.36,"body":"piece of advice you could just kind of"},{"startTime":2144.54,"endTime":2148.68,"body":"impart bestow upon everybody"},{"startTime":2144.54,"endTime":2148.68,"body":"listening, what would that be?"},{"startTime":2150.46,"endTime":2155.2,"body":"For me, it would be provide"},{"startTime":2150.46,"endTime":2155.2,"body":"content selflessly and consistency"},{"startTime":2155.56,"endTime":2157.63,"body":"consistently. Let me start that over."},{"startTime":2157.99,"endTime":2162.67,"body":"\u003claugh\u003e provide content selflessly"},{"startTime":2157.99,"endTime":2162.67,"body":"and consistently main reason being is"},{"startTime":2163.35,"endTime":2167.55,"body":"I feel like one of the biggest pieces of"},{"startTime":2163.35,"endTime":2167.55,"body":"our success as an agency is just being"},{"startTime":2167.551,"endTime":2170.51,"body":"transparent with people, showing"},{"startTime":2167.551,"endTime":2170.51,"body":"them our process, showing them, Hey,"},{"startTime":2170.511,"endTime":2172.31,"body":"this is how we got from"},{"startTime":2170.511,"endTime":2172.31,"body":"a to Z with this project,"},{"startTime":2172.76,"endTime":2176.87,"body":"being able to take our operating"},{"startTime":2172.76,"endTime":2176.87,"body":"procedures and share them with businesses,"},{"startTime":2177.11,"endTime":2180.18,"body":"other agency owners and"},{"startTime":2177.11,"endTime":2180.18,"body":"other entrepreneurs."},{"startTime":2180.78,"endTime":2184.66,"body":"I think what's that what that's done is"},{"startTime":2180.78,"endTime":2184.66,"body":"it's instilled us as a thought leader in"},{"startTime":2184.74,"endTime":2188.02,"body":"the space. So when people are looking"},{"startTime":2184.74,"endTime":2188.02,"body":"for web design and looking for branding,"},{"startTime":2188.6,"endTime":2192.34,"body":"we come up, okay, we gotta work with"},{"startTime":2188.6,"endTime":2192.34,"body":"five, four digital with John and his team,"},{"startTime":2192.49,"endTime":2195.86,"body":"because I feel like that's one of the"},{"startTime":2192.49,"endTime":2195.86,"body":"most important aspects of building the"},{"startTime":2196.02,"endTime":2197.77,"body":"business and driving lead for though."},{"startTime":2198.19,"endTime":2199.97,"body":"And a lot of folks will look at"},{"startTime":2198.19,"endTime":2199.97,"body":"me and be like, oh, you know,"},{"startTime":2199.971,"endTime":2203.01,"body":"you're providing too much content for"},{"startTime":2199.971,"endTime":2203.01,"body":"free. It takes too much time to create it,"},{"startTime":2203.011,"endTime":2204.81,"body":"but man, it compounds over time."},{"startTime":2205.11,"endTime":2209.05,"body":"And the more consistently you're creating"},{"startTime":2205.11,"endTime":2209.05,"body":"that free content for your audience,"},{"startTime":2209.55,"endTime":2213.65,"body":"the more brand ambassadors you're creating"},{"startTime":2209.55,"endTime":2213.65,"body":"and people that are talking about you"},{"startTime":2213.71,"endTime":2217.45,"body":"in rooms that you're not"},{"startTime":2213.71,"endTime":2217.45,"body":"even in. So that's probably"},{"startTime":2217.51,"endTime":2220.96,"body":"you know, provide content and don't always"},{"startTime":2217.51,"endTime":2220.96,"body":"look for like that quick get back or,"},{"startTime":2221.2,"endTime":2222.56,"body":"or, or what am I getting out of it,"},{"startTime":2222.69,"endTime":2226.72,"body":"think of I'm providing value"},{"startTime":2222.69,"endTime":2226.72,"body":"to my audience and you know,"},{"startTime":2226.721,"endTime":2228.44,"body":"it'll be reciprocated one day, but I,"},{"startTime":2228.48,"endTime":2231.64,"body":"I wanna make sure that I'm getting all"},{"startTime":2228.48,"endTime":2231.64,"body":"this outta my head and onto paper so"},{"startTime":2231.641,"endTime":2232.96,"body":"people can, you know, save time."},{"startTime":2233.88,"endTime":2236.96,"body":"I, I love that, man. I think,"},{"startTime":2233.88,"endTime":2236.96,"body":"I think that's so important."},{"startTime":2237.36,"endTime":2238.24,"body":"And one thing I do know,"},{"startTime":2239.15,"endTime":2243.51,"body":"actually the reason I know that you're"},{"startTime":2239.15,"endTime":2243.51,"body":"so good in design is because you do show"},{"startTime":2243.511,"endTime":2247.27,"body":"your work and you do that all the"},{"startTime":2243.511,"endTime":2247.27,"body":"time. So if nobody follows you on, on,"},{"startTime":2247.41,"endTime":2251.11,"body":"on Instagram, you have to go follow"},{"startTime":2247.41,"endTime":2251.11,"body":"him, um, on Instagram, as John D."},{"startTime":2251.11,"endTime":2253.79,"body":"Saunders on Instagram. But, um,"},{"startTime":2251.11,"endTime":2253.79,"body":"he does like show, show your work."},{"startTime":2253.89,"endTime":2257.75,"body":"And so you can see all the designs"},{"startTime":2253.89,"endTime":2257.75,"body":"that John does and then also he,"},{"startTime":2257.93,"endTime":2260.9,"body":"you post so and so much valuable"},{"startTime":2257.93,"endTime":2260.9,"body":"stuff. You're talking tips,"},{"startTime":2260.901,"endTime":2262.02,"body":"you're talking tools. You're,"},{"startTime":2262.021,"endTime":2266.06,"body":"there's just so much an abundance of"},{"startTime":2262.021,"endTime":2266.06,"body":"content that you do that I get ideas and I"},{"startTime":2266.061,"endTime":2268.94,"body":"get our team ideas and I'll like, oh,"},{"startTime":2266.061,"endTime":2268.94,"body":"that's awesome. Our, our whole, uh,"},{"startTime":2268.941,"endTime":2271.38,"body":"company and our whole team"},{"startTime":2268.941,"endTime":2271.38,"body":"are on an Instagram group."},{"startTime":2271.72,"endTime":2275.54,"body":"And so I will just DM ideas from"},{"startTime":2271.72,"endTime":2275.54,"body":"you and from other things I see."},{"startTime":2275.541,"endTime":2277.46,"body":"But you're one of those"},{"startTime":2275.541,"endTime":2277.46,"body":"resources when I think of design,"},{"startTime":2277.62,"endTime":2280.53,"body":"I think like John"},{"startTime":2277.62,"endTime":2280.53,"body":"Saunders and so, um, wow."},{"startTime":2281.01,"endTime":2282.29,"body":"Wow. That's awesome then. Wow."},{"startTime":2282.89,"endTime":2284.01,"body":"I, I, I love it, man."},{"startTime":2284.011,"endTime":2286.73,"body":"Like you're definitely building something"},{"startTime":2284.011,"endTime":2286.73,"body":"meaningful and I think you're right."},{"startTime":2286.731,"endTime":2288.49,"body":"Like if you want to, uh,"},{"startTime":2288.491,"endTime":2292.37,"body":"really build a brand that is worth"},{"startTime":2288.491,"endTime":2292.37,"body":"building and that is sustainable,"},{"startTime":2292.43,"endTime":2293.73,"body":"you have to provide that content."},{"startTime":2293.75,"endTime":2296.65,"body":"You have to be selfless and you"},{"startTime":2293.75,"endTime":2296.65,"body":"have to be consistent in that. Um,"},{"startTime":2297.25,"endTime":2300.64,"body":"I couldn't agree more with"},{"startTime":2297.25,"endTime":2300.64,"body":"that. So, well, we're gonna do,"},{"startTime":2300.66,"endTime":2301.76,"body":"is everybody listening?"},{"startTime":2301.761,"endTime":2305.64,"body":"We are going to have the show notes"},{"startTime":2301.761,"endTime":2305.64,"body":"for this episode on Ali podcast.com."},{"startTime":2306.62,"endTime":2310.76,"body":"You can connect with John on Instagram,"},{"startTime":2306.62,"endTime":2310.76,"body":"Facebook and Twitter at John D."},{"startTime":2310.76,"endTime":2313.04,"body":"Saunders, Instagram, like"},{"startTime":2310.76,"endTime":2313.04,"body":"I said, is my favorite. Um,"},{"startTime":2313.14,"endTime":2316.04,"body":"you can follow him on YouTube, but"},{"startTime":2313.14,"endTime":2316.04,"body":"that is the five, four digital."},{"startTime":2316.18,"endTime":2320.48,"body":"And you can also learn about more about"},{"startTime":2316.18,"endTime":2320.48,"body":"him in the portfolio of brands that he"},{"startTime":2320.67,"endTime":2323.92,"body":"owns by going to John D saunder.co."},{"startTime":2324.7,"endTime":2329.52,"body":"You have been listening to the e-commerce"},{"startTime":2324.7,"endTime":2329.52,"body":"Ali podcast. You can find shows,"},{"startTime":2330.04,"endTime":2334.08,"body":"show notes on this Ali podcast.com"},{"startTime":2330.04,"endTime":2334.08,"body":"and please subscribe via email to get"},{"startTime":2334.081,"endTime":2337.79,"body":"exclusive of access to our weekly"},{"startTime":2334.081,"endTime":2337.79,"body":"live sessions. Tons of great content."},{"startTime":2337.89,"endTime":2341.67,"body":"So on behalf of the entire team ATY media,"},{"startTime":2337.89,"endTime":2341.67,"body":"and on behalf of John, we wanna say,"},{"startTime":2341.96,"endTime":2345.75,"body":"thank you for listening and for making"},{"startTime":2341.96,"endTime":2345.75,"body":"the world a better place with your"},{"startTime":2346.15,"endTime":2348.47,"body":"products. We will see you soon."}]}