{"version":"1.0.0","segments":[{"startTime":20.64,"endTime":22.96,"body":"Welcome to The Ecommerce Alley podcast,"},{"startTime":23.13,"endTime":27.04,"body":"where we believe that great brands"},{"startTime":23.13,"endTime":27.04,"body":"are built on passionate leadership,"},{"startTime":27.041,"endTime":31.08,"body":"smart operations, and of course,"},{"startTime":27.041,"endTime":31.08,"body":"powerful marketing. I am your host,"},{"startTime":31.59,"endTime":36.4,"body":"Josh Coffy. And today we have a very"},{"startTime":31.59,"endTime":36.4,"body":"special guest, the woman, the myth,"},{"startTime":36.7,"endTime":38.44,"body":"the legend Maja Neidert."},{"startTime":39.42,"endTime":43.19,"body":"Now Maja is my business partner and"},{"startTime":39.42,"endTime":43.19,"body":"we have known each other for many,"},{"startTime":43.26,"endTime":44.91,"body":"many moons at this point."},{"startTime":44.97,"endTime":48.31,"body":"And she basically runs"},{"startTime":44.97,"endTime":48.31,"body":"the business over here."},{"startTime":48.57,"endTime":50.15,"body":"I'm just the good looks in comedy."},{"startTime":50.57,"endTime":53.19,"body":"But today we're gonna be talking about"},{"startTime":50.57,"endTime":53.19,"body":"the second pillar of the marketing"},{"startTime":53.191,"endTime":57.31,"body":"operating system, and that"},{"startTime":53.191,"endTime":57.31,"body":"is funnels and communication."},{"startTime":61.94,"endTime":65.26,"body":"Maja. This is our first"},{"startTime":61.94,"endTime":65.26,"body":"podcast officially together."},{"startTime":66.78,"endTime":71.38,"body":"Isn't it gonna be fun? Very first"},{"startTime":66.78,"endTime":71.38,"body":"one, the very first one. Oh man. Yeah."},{"startTime":71.44,"endTime":75.34,"body":"So Maja and I have actually known each"},{"startTime":71.44,"endTime":75.34,"body":"other for a long time and she hails all"},{"startTime":75.36,"endTime":79.78,"body":"the way from the European side. Now"},{"startTime":75.36,"endTime":79.78,"body":"tell everybody where are you from?"},{"startTime":81.58,"endTime":85.81,"body":"I am from lovely small Montenegro,"},{"startTime":81.58,"endTime":85.81,"body":"a small little place in Europe."},{"startTime":85.99,"endTime":89.61,"body":"If you ever have a chance"},{"startTime":85.99,"endTime":89.61,"body":"to visit, please do. Um,"},{"startTime":89.83,"endTime":93.65,"body":"and I'm here most of the time where,"},{"startTime":89.83,"endTime":93.65,"body":"well, actually that's not true."},{"startTime":93.69,"endTime":98.13,"body":"I spent like six months here, six"},{"startTime":93.69,"endTime":98.13,"body":"months in the us, but, um, yeah, it's."},{"startTime":98.2,"endTime":103.17,"body":"It's been good. And if you've never"},{"startTime":98.2,"endTime":103.17,"body":"heard of Montero or never been there,"},{"startTime":103.73,"endTime":105.68,"body":"absolutely beautiful. Actually I have,"},{"startTime":105.75,"endTime":107.56,"body":"I've been to a lot of"},{"startTime":105.75,"endTime":107.56,"body":"places in the United States."},{"startTime":107.68,"endTime":109.76,"body":"I haven't been a ton"},{"startTime":107.68,"endTime":109.76,"body":"outside of the states."},{"startTime":109.761,"endTime":113.44,"body":"I've been to several places in Europe"},{"startTime":109.761,"endTime":113.44,"body":"and Canada course down in south America a"},{"startTime":113.441,"endTime":114.274,"body":"little bit,"},{"startTime":114.54,"endTime":118.88,"body":"but I will say that Montero is probably"},{"startTime":114.54,"endTime":118.88,"body":"the most beautiful place I have. Uh,"},{"startTime":119.4,"endTime":122.92,"body":"I have ever visited because"},{"startTime":119.4,"endTime":122.92,"body":"all the seaside, but yes,"},{"startTime":123.06,"endTime":126.27,"body":"the seaside is so beautiful. Mine"},{"startTime":123.06,"endTime":126.27,"body":"has a place, actually the seaside,"},{"startTime":126.271,"endTime":130.35,"body":"she Airbnbs just like, um,"},{"startTime":126.271,"endTime":130.35,"body":"Kelsey, my wife and I. And uh,"},{"startTime":130.49,"endTime":132.67,"body":"so if you've never been"},{"startTime":130.49,"endTime":132.67,"body":"there, you have to go there,"},{"startTime":133.13,"endTime":135.67,"body":"but we're not here to talk"},{"startTime":133.13,"endTime":135.67,"body":"about Monte Neron tourism."},{"startTime":136.22,"endTime":139.51,"body":"That'll be another podcast"},{"startTime":136.22,"endTime":139.51,"body":"episode. \u003claugh\u003e although we could,"},{"startTime":139.511,"endTime":142.19,"body":"we could probably sell it really, really"},{"startTime":139.511,"endTime":142.19,"body":"well. We should probably get paid to,"},{"startTime":142.39,"endTime":144.23,"body":"to promote it, cuz I'm"},{"startTime":142.39,"endTime":144.23,"body":"pretty good at that. Um,"},{"startTime":144.51,"endTime":147.78,"body":"today we're gonna be talking about"},{"startTime":144.51,"endTime":147.78,"body":"mine are gonna be talking about, uh,"},{"startTime":148.0,"endTime":151.82,"body":"the second pillar of the marketing"},{"startTime":148.0,"endTime":151.82,"body":"operating system. Now the first pillar,"},{"startTime":152.0,"endTime":156.26,"body":"if we're thinking about the marketing"},{"startTime":152.0,"endTime":156.26,"body":"operating system is your website and there"},{"startTime":156.261,"endTime":160.3,"body":"are three pillars and we believe"},{"startTime":156.261,"endTime":160.3,"body":"that in order to have a well oiled,"},{"startTime":160.75,"endTime":164.38,"body":"profitable business, you"},{"startTime":160.75,"endTime":164.38,"body":"have to have a system of,"},{"startTime":165.77,"endTime":166.65,"body":"for your marketing."},{"startTime":166.99,"endTime":171.01,"body":"And so our MOS is what we call the"},{"startTime":166.99,"endTime":171.01,"body":"marketing operating system is like a"},{"startTime":171.13,"endTime":174.01,"body":"triangle. So imagine a triangle"},{"startTime":171.13,"endTime":174.01,"body":"with three different tiers."},{"startTime":174.31,"endTime":177.25,"body":"And that first foundational"},{"startTime":174.31,"endTime":177.25,"body":"pillar is your website,"},{"startTime":177.251,"endTime":180.08,"body":"which we've already had an episode on"},{"startTime":177.251,"endTime":180.08,"body":"that. So if you haven't watched that yet,"},{"startTime":180.42,"endTime":181.161,"body":"go back and watch that."},{"startTime":181.161,"endTime":185.16,"body":"But your website is where you sell"},{"startTime":181.161,"endTime":185.16,"body":"your products without a website,"},{"startTime":185.47,"endTime":188.12,"body":"your business will not succeed."},{"startTime":185.47,"endTime":188.12,"body":"If you're in eCommerce,"},{"startTime":188.14,"endTime":189.84,"body":"you have to be able to sell your products."},{"startTime":189.9,"endTime":193.2,"body":"Now the second level is"},{"startTime":189.9,"endTime":193.2,"body":"funnels and communication,"},{"startTime":193.22,"endTime":195.64,"body":"and that's what we're gonna"},{"startTime":193.22,"endTime":195.64,"body":"be talking about today."},{"startTime":196.02,"endTime":198.4,"body":"And so when we're talking about"},{"startTime":196.02,"endTime":198.4,"body":"funnels and communication,"},{"startTime":198.53,"endTime":201.03,"body":"and we're talking about"},{"startTime":198.53,"endTime":201.03,"body":"what we're talking about,"},{"startTime":201.83,"endTime":206.39,"body":"acquiring or growing our database of"},{"startTime":201.83,"endTime":206.39,"body":"either leads who have not yet purchased"},{"startTime":206.391,"endTime":210.63,"body":"something or growing our database of"},{"startTime":206.391,"endTime":210.63,"body":"customers and the best way to do that is"},{"startTime":210.631,"endTime":215.23,"body":"typically through a funnel. And so today"},{"startTime":210.631,"endTime":215.23,"body":"Maja and I are gonna talk about, um,"},{"startTime":215.59,"endTime":218.07,"body":"probably one of our favorite"},{"startTime":215.59,"endTime":218.07,"body":"ways to do this. And that is, uh,"},{"startTime":218.09,"endTime":221.5,"body":"the funnel is going to,"},{"startTime":218.09,"endTime":221.5,"body":"to be a giveaway campaign."},{"startTime":222.44,"endTime":226.78,"body":"And I'm just curious, like out"},{"startTime":222.44,"endTime":226.78,"body":"of all the funnels we run, what,"},{"startTime":226.781,"endTime":229.26,"body":"what would is, I, I know that"},{"startTime":226.781,"endTime":229.26,"body":"that's probably one of my favorite,"},{"startTime":229.261,"endTime":232.86,"body":"but like what are your thoughts"},{"startTime":229.261,"endTime":232.86,"body":"on giveaway campaigns as a whole?"},{"startTime":234.42,"endTime":237.3,"body":"Oh, I absolutely love them. Like"},{"startTime":234.42,"endTime":237.3,"body":"you said, one of the favorites, the,"},{"startTime":237.32,"endTime":241.69,"body":"the second one is the, the free gift fun,"},{"startTime":237.32,"endTime":241.69,"body":"which I will not talk about quite yet."},{"startTime":241.691,"endTime":244.45,"body":"That's gonna be a whole new"},{"startTime":241.691,"endTime":244.45,"body":"episode on this, but, um,"},{"startTime":244.451,"endTime":247.85,"body":"giveaways are just such a powerful"},{"startTime":244.451,"endTime":247.85,"body":"way to grow your list and,"},{"startTime":248.13,"endTime":251.93,"body":"and boost their revenue that, that, and"},{"startTime":248.13,"endTime":251.93,"body":"they're fun. They're always fun to run."},{"startTime":251.931,"endTime":254.29,"body":"People love them, um, generate sales."},{"startTime":254.39,"endTime":257.21,"body":"So absolutely one of my"},{"startTime":254.39,"endTime":257.21,"body":"top campaigns and how."},{"startTime":257.92,"endTime":261.6,"body":"Yeah, and I think the other thing too,"},{"startTime":257.92,"endTime":261.6,"body":"is like when we think of funnels, the,"},{"startTime":261.62,"endTime":264.64,"body":"the immediate thought most people"},{"startTime":261.62,"endTime":264.64,"body":"will go through is, is selling a,"},{"startTime":264.88,"endTime":268.16,"body":"is selling a product. And,"},{"startTime":264.88,"endTime":268.16,"body":"um, I think when we do that,"},{"startTime":268.161,"endTime":272.44,"body":"one of the things we forget is we forget"},{"startTime":268.161,"endTime":272.44,"body":"that lead generation is important and"},{"startTime":272.441,"endTime":276.68,"body":"it's not just something for, um,"},{"startTime":272.441,"endTime":276.68,"body":"business to business organizations."},{"startTime":276.89,"endTime":281.59,"body":"E-commerce brands need to be growing"},{"startTime":276.89,"endTime":281.59,"body":"their email list because email attributes"},{"startTime":281.591,"endTime":284.39,"body":"to, I mean, what's the percentage of"},{"startTime":281.591,"endTime":284.39,"body":"revenue email typically generates,"},{"startTime":284.76,"endTime":285.23,"body":"would you."},{"startTime":285.23,"endTime":288.47,"body":"Say, oh, we we've seen it go from like 40,"},{"startTime":288.5,"endTime":293.35,"body":"70% of your email, like if"},{"startTime":288.5,"endTime":293.35,"body":"of your revenue and yes,"},{"startTime":293.36,"endTime":295.63,"body":"absolutely. I hear a lot that, you know,"},{"startTime":295.631,"endTime":298.83,"body":"e-commerce thinks that it"},{"startTime":295.631,"endTime":298.83,"body":"should only be sales. However,"},{"startTime":299.05,"endTime":302.3,"body":"you really need to play that"},{"startTime":299.05,"endTime":302.3,"body":"email marketing game as well."},{"startTime":302.48,"endTime":304.58,"body":"And then always have"},{"startTime":302.48,"endTime":304.58,"body":"Allegiant campaign going,"},{"startTime":305.04,"endTime":309.78,"body":"if nothing else then just for the sofa"},{"startTime":305.04,"endTime":309.78,"body":"that your email list that you currently"},{"startTime":309.781,"endTime":314.18,"body":"have will lose around 20 to"},{"startTime":309.781,"endTime":314.18,"body":"25%, um, throughout the year."},{"startTime":314.28,"endTime":317.1,"body":"So you need the system to replace it"},{"startTime":314.28,"endTime":317.1,"body":"and it replaced with good targeted."},{"startTime":317.1,"endTime":317.88,"body":"Leads."},{"startTime":317.88,"endTime":321.34,"body":"So you're saying if I had the exact same"},{"startTime":317.88,"endTime":321.34,"body":"list and I just hammered them and never"},{"startTime":321.5,"endTime":324.61,"body":"go through it, eventually that"},{"startTime":321.5,"endTime":324.61,"body":"list would deplete. \u003claugh\u003e."},{"startTime":324.68,"endTime":327.73,"body":"Very fast. Yeah. Now these people"},{"startTime":324.68,"endTime":327.73,"body":"would unsubscribe because you're,"},{"startTime":327.79,"endTime":329.77,"body":"you're hammering them too hard,"},{"startTime":329.87,"endTime":333.41,"body":"but also because they're not doing"},{"startTime":329.87,"endTime":333.41,"body":"much to grow it and just people lose"},{"startTime":333.61,"endTime":334.36,"body":"interest."},{"startTime":334.36,"endTime":339.25,"body":"Yeah. And so I'm, I'm curious"},{"startTime":334.36,"endTime":339.25,"body":"and, and, and I'm gonna, I'm,"},{"startTime":339.43,"endTime":340.05,"body":"I'm curious,"},{"startTime":340.05,"endTime":344.28,"body":"like if I'm a business owner and I own"},{"startTime":340.05,"endTime":344.28,"body":"an eCommerce restore and I'm hearing the"},{"startTime":344.281,"endTime":347.72,"body":"idea of giveaways, and I know a lot of,"},{"startTime":344.281,"endTime":347.72,"body":"uh, I've heard from so many people that,"},{"startTime":347.74,"endTime":348.76,"body":"you know, so many skeptic,"},{"startTime":349.16,"endTime":351.84,"body":"so much skepticism around giveaways and"},{"startTime":349.16,"endTime":351.84,"body":"the quality of the leads and so forth,"},{"startTime":351.86,"endTime":356.68,"body":"but overall, why, why do"},{"startTime":351.86,"endTime":356.68,"body":"you recommend giveaways,"},{"startTime":356.72,"endTime":360.4,"body":"giveaway, funnels as part of"},{"startTime":356.72,"endTime":360.4,"body":"a marketing strategy? Overall."},{"startTime":362.04,"endTime":364.68,"body":"I see it as, as a big win-win campaign."},{"startTime":364.75,"endTime":369.68,"body":"Like your audience is gonna love it"},{"startTime":364.75,"endTime":369.68,"body":"because everybody likes a good set of"},{"startTime":369.681,"endTime":372.6,"body":"free step. Now, not just saying any free"},{"startTime":369.681,"endTime":372.6,"body":"step, we'll talk about it in a second."},{"startTime":372.7,"endTime":374.28,"body":"But for you as a business owner,"},{"startTime":374.94,"endTime":377.99,"body":"you're gonna explode your ML"},{"startTime":374.94,"endTime":377.99,"body":"list if you do this right."},{"startTime":378.13,"endTime":381.35,"body":"And you're gonna do that with targeted"},{"startTime":378.13,"endTime":381.35,"body":"leads and people who are actually"},{"startTime":381.351,"endTime":382.63,"body":"interested in what you have to offer,"},{"startTime":383.0,"endTime":386.19,"body":"which is the biggest reason"},{"startTime":383.0,"endTime":386.19,"body":"to do this long play."},{"startTime":386.22,"endTime":388.27,"body":"Obviously it's boosting revenue and sales,"},{"startTime":388.49,"endTime":391.71,"body":"but it is a Legion campaign that then, um,"},{"startTime":391.85,"endTime":393.91,"body":"you need to rework into"},{"startTime":391.85,"endTime":393.91,"body":"sales line, I guess."},{"startTime":394.66,"endTime":399.66,"body":"Yeah. So like, give me just GI"},{"startTime":394.66,"endTime":399.66,"body":"give us the rundown. Like if we,"},{"startTime":399.68,"endTime":401.22,"body":"if I was starting from scratch, like,"},{"startTime":401.24,"endTime":404.22,"body":"and I'm looking at the marketing"},{"startTime":401.24,"endTime":404.22,"body":"operating system, I'm saying, okay,"},{"startTime":404.74,"endTime":408.94,"body":"I have my website and now I need"},{"startTime":404.74,"endTime":408.94,"body":"to build I'm, I'm starting to,"},{"startTime":409.26,"endTime":413.42,"body":"to build a funnel or funnels and"},{"startTime":409.26,"endTime":413.42,"body":"I need to communicate to those"},{"startTime":413.81,"endTime":417.3,"body":"funnels, to those people in my"},{"startTime":413.81,"endTime":417.3,"body":"database. Give me the rundown,"},{"startTime":417.38,"endTime":419.37,"body":"like the rundown for email"},{"startTime":417.38,"endTime":419.37,"body":"campaigns in general."},{"startTime":419.371,"endTime":423.21,"body":"Like what does that actual funnel"},{"startTime":419.371,"endTime":423.21,"body":"in communication look like."},{"startTime":424.39,"endTime":427.33,"body":"For this specific campaign?"},{"startTime":424.39,"endTime":427.33,"body":"Well, you would first need a,"},{"startTime":427.4,"endTime":431.17,"body":"some sort of a landing page where you"},{"startTime":427.4,"endTime":431.17,"body":"are gonna talk about this giveaway and,"},{"startTime":431.65,"endTime":431.76,"body":"um,"},{"startTime":431.76,"endTime":435.13,"body":"tell them what you're giving away and"},{"startTime":431.76,"endTime":435.13,"body":"capture their email and exchange for an"},{"startTime":435.131,"endTime":435.964,"body":"entry, right?"},{"startTime":436.12,"endTime":439.84,"body":"Then you won the game of by as much as"},{"startTime":436.12,"endTime":439.84,"body":"possible to make it fun for people to"},{"startTime":439.841,"endTime":441.0,"body":"participate and share."},{"startTime":441.1,"endTime":445.0,"body":"So you can get that viral aspect of it"},{"startTime":441.1,"endTime":445.0,"body":"because your goal is not only to get"},{"startTime":445.001,"endTime":449.28,"body":"people in it's to get them, to"},{"startTime":445.001,"endTime":449.28,"body":"refer other people to your list."},{"startTime":449.48,"endTime":450.76,"body":"And this is where it gets extra fun."},{"startTime":451.4,"endTime":454.88,"body":"Cuz you get to expand your circle beyond"},{"startTime":451.4,"endTime":454.88,"body":"just the people you're starting through"},{"startTime":454.881,"endTime":456.28,"body":"your ads. Um,"},{"startTime":456.66,"endTime":460.63,"body":"and then you need that learning"},{"startTime":456.66,"endTime":460.63,"body":"a tool you're using gamify it."},{"startTime":460.69,"endTime":463.03,"body":"And then at the back end you need, um,"},{"startTime":463.19,"endTime":466.79,"body":"a robust email system of"},{"startTime":463.19,"endTime":466.79,"body":"nurturing that leads into sales."},{"startTime":467.13,"endTime":470.23,"body":"So those would be kinda like an"},{"startTime":467.13,"endTime":470.23,"body":"overview of how the solve, um,"},{"startTime":471.07,"endTime":471.903,"body":"something looks like."},{"startTime":472.49,"endTime":474.83,"body":"And like if you didn't have a list,"},{"startTime":476.88,"endTime":478.79,"body":"would you recommend doing"},{"startTime":476.88,"endTime":478.79,"body":"this? Like, is this,"},{"startTime":479.24,"endTime":482.38,"body":"is this for someone that already"},{"startTime":479.24,"endTime":482.38,"body":"has a list or doesn't have a list?"},{"startTime":483.76,"endTime":487.5,"body":"Oh this is for anyone. Like I hear that"},{"startTime":483.76,"endTime":487.5,"body":"a lot. And people will say, well, I,"},{"startTime":487.501,"endTime":490.02,"body":"you know, I don't have anyone on"},{"startTime":487.501,"endTime":490.02,"body":"my list, how this is gonna work."},{"startTime":490.21,"endTime":493.86,"body":"There's no better way for you"},{"startTime":490.21,"endTime":493.86,"body":"to throw your list quickly,"},{"startTime":494.36,"endTime":495.58,"body":"as long as you do it. Well,"},{"startTime":495.77,"endTime":500.45,"body":"like you mentioned a lot of people as"},{"startTime":495.77,"endTime":500.45,"body":"skeptic and just doesn't this is gonna"},{"startTime":500.451,"endTime":503.61,"body":"work or they tried doing"},{"startTime":500.451,"endTime":503.61,"body":"this, but they, um,"},{"startTime":503.77,"endTime":506.93,"body":"acquired not the best quality of"},{"startTime":503.77,"endTime":506.93,"body":"leads who didn't really purchase."},{"startTime":507.39,"endTime":510.41,"body":"And the problem is set up. Like,"},{"startTime":507.39,"endTime":510.41,"body":"did you do it the right way?"},{"startTime":510.47,"endTime":514.45,"body":"Did you offer the right price to the"},{"startTime":510.47,"endTime":514.45,"body":"right people? Did you do right audiences?"},{"startTime":514.65,"endTime":517.21,"body":"And you were talking, um,"},{"startTime":514.65,"endTime":517.21,"body":"when you were doing your ads,"},{"startTime":517.67,"endTime":521.08,"body":"but when you do it right, I would say"},{"startTime":517.67,"endTime":521.08,"body":"that even, and if you're just starting,"},{"startTime":521.081,"endTime":523.68,"body":"this is an excellent way"},{"startTime":521.081,"endTime":523.68,"body":"to grow your listings."},{"startTime":523.68,"endTime":528.08,"body":"Exponentially. Yeah. I think that, I think"},{"startTime":523.68,"endTime":528.08,"body":"that, um, this is one of the largest,"},{"startTime":528.58,"endTime":531.08,"body":"really one of the largest"},{"startTime":528.58,"endTime":531.08,"body":"components of it is the offer."},{"startTime":531.081,"endTime":534.72,"body":"And I know we're gonna talk about that"},{"startTime":531.081,"endTime":534.72,"body":"in a little bit. Um, but if there, if,"},{"startTime":534.82,"endTime":538.92,"body":"if with a bad offer, you're gonna"},{"startTime":534.82,"endTime":538.92,"body":"get bad leads with a good offer,"},{"startTime":538.921,"endTime":541.72,"body":"you're gonna get good leads. And"},{"startTime":538.921,"endTime":541.72,"body":"if you have a good process to this,"},{"startTime":541.82,"endTime":546.36,"body":"you're going to be able to run profitable"},{"startTime":541.82,"endTime":546.36,"body":"giveaways and your list will grow."},{"startTime":546.76,"endTime":549.44,"body":"\u003claugh\u003e. I mean, I, it's"},{"startTime":546.76,"endTime":549.44,"body":"unbelievable some of the,"},{"startTime":549.7,"endTime":553.4,"body":"the list growth that we've seen. I"},{"startTime":549.7,"endTime":553.4,"body":"mean, we've had over, um, we have,"},{"startTime":554.02,"endTime":556.23,"body":"we have a that we actually teach people"},{"startTime":554.02,"endTime":556.23,"body":"how to do a lot of this and we've had"},{"startTime":556.231,"endTime":559.75,"body":"over 500 brands go through it."},{"startTime":556.231,"endTime":559.75,"body":"And I, I don't even know how many,"},{"startTime":560.37,"endTime":561.99,"body":"how many total leads have"},{"startTime":560.37,"endTime":561.99,"body":"been generated, but like,"},{"startTime":561.991,"endTime":564.35,"body":"what are some of the results"},{"startTime":561.991,"endTime":564.35,"body":"that, that you've seen?"},{"startTime":564.351,"endTime":565.91,"body":"I know people post in our group and,"},{"startTime":566.19,"endTime":568.19,"body":"and we've run so many"},{"startTime":566.19,"endTime":568.19,"body":"campaigns at this point,"},{"startTime":568.191,"endTime":572.23,"body":"but like what kind of results can"},{"startTime":568.191,"endTime":572.23,"body":"you expect from giveaway campaigns."},{"startTime":573.93,"endTime":577.86,"body":"As long as you did well and"},{"startTime":573.93,"endTime":577.86,"body":"structure your offer. Good. Um,"},{"startTime":578.08,"endTime":582.14,"body":"and what we mean by good"},{"startTime":578.08,"endTime":582.14,"body":"offer is, is not, you know,"},{"startTime":582.141,"endTime":586.26,"body":"giving someone a trip to Hawaii."},{"startTime":582.141,"endTime":586.26,"body":"Like if you're a travel agency. Sure."},{"startTime":586.56,"endTime":588.94,"body":"But it is, if you structure someone,"},{"startTime":589.24,"endTime":593.58,"body":"if you build something that that's"},{"startTime":589.24,"endTime":593.58,"body":"really related, which you're doing, uh,"},{"startTime":593.96,"endTime":598.29,"body":"and you do this the right way can"},{"startTime":593.96,"endTime":598.29,"body":"go pretty far. Like we've seen, uh,"},{"startTime":598.291,"endTime":601.41,"body":"clients who had almost nobody"},{"startTime":598.291,"endTime":601.41,"body":"on, on their list grow four,"},{"startTime":601.48,"endTime":603.41,"body":"5,000 in just a matter of two weeks."},{"startTime":604.68,"endTime":608.69,"body":"Yeah. And I actually, one of the, uh,"},{"startTime":604.68,"endTime":608.69,"body":"you know, it's funny the other day, um,"},{"startTime":608.75,"endTime":610.73,"body":"we have people that go through, um,"},{"startTime":610.87,"endTime":613.45,"body":"our giveaway bootcamp all the"},{"startTime":610.87,"endTime":613.45,"body":"time and I just received an email."},{"startTime":613.63,"endTime":614.371,"body":"You don't know about this,"},{"startTime":614.371,"endTime":618.0,"body":"but I received an email from someone"},{"startTime":614.371,"endTime":618.0,"body":"two days ago and they were 10 days into"},{"startTime":618.001,"endTime":622.48,"body":"their giveaway campaign. And their"},{"startTime":618.001,"endTime":622.48,"body":"goal was 300 email subscribers per day."},{"startTime":622.481,"endTime":623.52,"body":"And actually that is the,"},{"startTime":623.521,"endTime":628.44,"body":"that is the title of this podcast"},{"startTime":623.521,"endTime":628.44,"body":"because on average we see brands grow"},{"startTime":628.53,"endTime":632.96,"body":"their email list. Mm-hmm \u003caffirmative\u003e"},{"startTime":628.53,"endTime":632.96,"body":"by 331 email subscribers per day."},{"startTime":633.6,"endTime":636.71,"body":"Um, and that was based on a case study"},{"startTime":633.6,"endTime":636.71,"body":"that we had done. I'm sure if we, it,"},{"startTime":636.83,"endTime":639.43,"body":"and now those numbers would be different"},{"startTime":636.83,"endTime":639.43,"body":"and probably even higher because,"},{"startTime":639.62,"endTime":640.47,"body":"because, uh,"},{"startTime":640.471,"endTime":643.23,"body":"our processes and our teaching and"},{"startTime":640.471,"endTime":643.23,"body":"how we go about it has just improved"},{"startTime":643.231,"endTime":644.59,"body":"dramatically. Um,"},{"startTime":644.591,"endTime":647.43,"body":"but I received an email a couple days"},{"startTime":644.591,"endTime":647.43,"body":"ago from somebody that actually did this."},{"startTime":647.89,"endTime":652.67,"body":"And they were at almost 7,000"},{"startTime":647.89,"endTime":652.67,"body":"emails. It was like 667,"},{"startTime":652.81,"endTime":655.79,"body":"I'm sorry, 6,700 emails. And"},{"startTime":652.81,"endTime":655.79,"body":"they were 10 days in to their,"},{"startTime":656.11,"endTime":657.62,"body":"their two week giveaway. Um,"},{"startTime":657.8,"endTime":662.3,"body":"so they were averaging over 600"},{"startTime":657.8,"endTime":662.3,"body":"emails a day with their giveaway."},{"startTime":662.78,"endTime":665.34,"body":"I mean, it's, it's, it's"},{"startTime":662.78,"endTime":665.34,"body":"super powerful. It's."},{"startTime":665.34,"endTime":669.34,"body":"Incredible. It is. It's incredible what"},{"startTime":665.34,"endTime":669.34,"body":"you can do as long as you do it. Right."},{"startTime":669.4,"endTime":672.9,"body":"And I think we need to explain what"},{"startTime":669.4,"endTime":672.9,"body":"doing it right. Means, you know,"},{"startTime":672.901,"endTime":675.14,"body":"so we can overcome all"},{"startTime":672.901,"endTime":675.14,"body":"of, all of those, um,"},{"startTime":676.22,"endTime":679.45,"body":"negative thoughts around"},{"startTime":676.22,"endTime":679.45,"body":"it, you know, like, oh,"},{"startTime":679.79,"endTime":684.05,"body":"I'm just getting people who want, you"},{"startTime":679.79,"endTime":684.05,"body":"know, freebies or gen subscribers. Well,"},{"startTime":684.63,"endTime":686.33,"body":"you need to think about your offer first."},{"startTime":686.67,"endTime":690.97,"body":"And it works whatever industry"},{"startTime":686.67,"endTime":690.97,"body":"you are in. Like if you're, um,"},{"startTime":691.17,"endTime":692.003,"body":"in apparel company,"},{"startTime":692.19,"endTime":696.13,"body":"if you are a houseware and if you're"},{"startTime":692.19,"endTime":696.13,"body":"something that has millions and millions,"},{"startTime":696.49,"endTime":697.81,"body":"um, or people into their audience,"},{"startTime":697.97,"endTime":701.2,"body":"this works as well as if"},{"startTime":697.97,"endTime":701.2,"body":"you're in something very niche,"},{"startTime":701.57,"endTime":705.68,"body":"we've seen it happen and"},{"startTime":701.57,"endTime":705.68,"body":"we've seen results. Um, and"},{"startTime":705.98,"endTime":710.48,"body":"So I think the most important part is"},{"startTime":705.98,"endTime":710.48,"body":"deciding what your offer is and how are"},{"startTime":710.481,"endTime":714.24,"body":"you going to target people?"},{"startTime":710.481,"endTime":714.24,"body":"Because everybody wants an iPad."},{"startTime":714.51,"endTime":719.36,"body":"Everybody wants cash. Everybody"},{"startTime":714.51,"endTime":719.36,"body":"wants, you know, very general rewards."},{"startTime":719.361,"endTime":723.04,"body":"That's gonna bring you very,"},{"startTime":719.361,"endTime":723.04,"body":"very general leads. So, um,"},{"startTime":723.68,"endTime":728.08,"body":"structuring it properly in terms"},{"startTime":723.68,"endTime":728.08,"body":"of how do you craft a good price"},{"startTime":728.78,"endTime":732.91,"body":"for your audience is the"},{"startTime":728.78,"endTime":732.91,"body":"number one step to success."},{"startTime":732.93,"endTime":736.71,"body":"And I honestly think keep the success"},{"startTime":732.93,"endTime":736.71,"body":"like with proper ad targeting,"},{"startTime":736.81,"endTime":739.79,"body":"if you have a good offer, it's,"},{"startTime":736.81,"endTime":739.79,"body":"it's a Bulletproof way of,"},{"startTime":740.03,"endTime":741.51,"body":"of generating really good leads."},{"startTime":742.75,"endTime":746.07,"body":"And, and we actually"},{"startTime":742.75,"endTime":746.07,"body":"offers are probably the,"},{"startTime":746.17,"endTime":750.19,"body":"one of the most overlooked parts"},{"startTime":746.17,"endTime":750.19,"body":"in my opinion of all funnels. Um,"},{"startTime":750.51,"endTime":754.7,"body":"I think that like, even in, in, I"},{"startTime":750.51,"endTime":754.7,"body":"I'm a, if you don't know Maya and I,"},{"startTime":755.96,"endTime":760.5,"body":"I'm a paid traffic junkie, like I"},{"startTime":755.96,"endTime":760.5,"body":"love paid acquisition. It's like my,"},{"startTime":760.96,"endTime":763.9,"body":"my area and Maya is huge"},{"startTime":760.96,"endTime":763.9,"body":"into a lot of communication,"},{"startTime":763.95,"endTime":766.5,"body":"email and SMS and all those different"},{"startTime":763.95,"endTime":766.5,"body":"things for a lot of our clients."},{"startTime":767.2,"endTime":771.02,"body":"And one thing that we talk about all the"},{"startTime":767.2,"endTime":771.02,"body":"time is the fact that you have to have"},{"startTime":771.021,"endTime":772.74,"body":"a good offer. It's not"},{"startTime":771.021,"endTime":772.74,"body":"just selling a product."},{"startTime":772.741,"endTime":776.17,"body":"Like you have to have an enticing"},{"startTime":772.741,"endTime":776.17,"body":"offer, not even on holidays."},{"startTime":776.171,"endTime":779.05,"body":"Like holidays are one thing, black"},{"startTime":776.171,"endTime":779.05,"body":"Friday, cyber, Monday, Christmas, all the,"},{"startTime":779.35,"endTime":782.21,"body":"all those, all those key"},{"startTime":779.35,"endTime":782.21,"body":"moments are important,"},{"startTime":782.55,"endTime":786.49,"body":"but you also have to have"},{"startTime":782.55,"endTime":786.49,"body":"offers throughout the year"},{"startTime":786.491,"endTime":790.53,"body":"even your lead gen funnels and the"},{"startTime":786.491,"endTime":790.53,"body":"quality of traffic you're gonna drive."},{"startTime":790.531,"endTime":794.96,"body":"And the results you're gonna drive are"},{"startTime":790.531,"endTime":794.96,"body":"often tied to what those offers are."},{"startTime":795.64,"endTime":797.24,"body":"Um, and so it is, it is so,"},{"startTime":797.241,"endTime":801.84,"body":"so important that the offer that you"},{"startTime":797.241,"endTime":801.84,"body":"actually have for your giveaway is"},{"startTime":802.4,"endTime":803.8,"body":"pinpoint. It's not broad."},{"startTime":804.26,"endTime":809.24,"body":"And so I guess what Maya you're saying"},{"startTime":804.26,"endTime":809.24,"body":"is don't give away $10,000 cash \u003claugh\u003e."},{"startTime":809.99,"endTime":814.28,"body":"Well, if you do do do P me,"},{"startTime":809.99,"endTime":814.28,"body":"I, I want it, but, um, yeah,"},{"startTime":814.281,"endTime":818.51,"body":"like offer number one, targeting, well,"},{"startTime":814.281,"endTime":818.51,"body":"you know, their shoulder to shoulder."},{"startTime":818.81,"endTime":822.51,"body":"And then the big thing people miss"},{"startTime":818.81,"endTime":822.51,"body":"is wanting everything immediately."},{"startTime":822.62,"endTime":825.23,"body":"Even if you have a great"},{"startTime":822.62,"endTime":825.23,"body":"offer and great audience,"},{"startTime":825.87,"endTime":829.55,"body":"but you are trying to sell to, to your"},{"startTime":825.87,"endTime":829.55,"body":"list, to your new list immediately,"},{"startTime":829.551,"endTime":833.23,"body":"you're gonna fail because you need"},{"startTime":829.551,"endTime":833.23,"body":"to, to warm them up to your brain,"},{"startTime":833.29,"endTime":835.94,"body":"you need to explain what"},{"startTime":833.29,"endTime":835.94,"body":"is it makes you different?"},{"startTime":836.04,"endTime":838.7,"body":"Why are you making their life"},{"startTime":836.04,"endTime":838.7,"body":"easier? Why should they buy?"},{"startTime":839.12,"endTime":843.14,"body":"And you need to have in mind the"},{"startTime":839.12,"endTime":843.14,"body":"13 touchpoint rule. So on average,"},{"startTime":843.33,"endTime":846.94,"body":"someone needs to see you or get in"},{"startTime":843.33,"endTime":846.94,"body":"touch with your brand through various"},{"startTime":847.06,"endTime":850.54,"body":"channels around 13 times"},{"startTime":847.06,"endTime":850.54,"body":"before they become a customer."},{"startTime":851.0,"endTime":854.1,"body":"So if you think about the funnel,"},{"startTime":851.0,"endTime":854.1,"body":"you know, they see an ad, that's one,"},{"startTime":854.13,"endTime":857.09,"body":"they click on a landing page,"},{"startTime":854.13,"endTime":857.09,"body":"\u003caffirmative\u003e give it their email."},{"startTime":857.29,"endTime":861.21,"body":"It maybe send them one, email two."},{"startTime":857.29,"endTime":861.21,"body":"So that's three or four touchpoints."},{"startTime":861.27,"endTime":863.37,"body":"If you immediately launch sale at them,"},{"startTime":863.44,"endTime":867.37,"body":"they're just gonna hit on subscribing"},{"startTime":863.44,"endTime":867.37,"body":"leave because they not have enough time to"},{"startTime":867.371,"endTime":869.25,"body":"fall in love with your brain. Yeah."},{"startTime":869.75,"endTime":873.17,"body":"No, that's good. Um, well,"},{"startTime":869.75,"endTime":873.17,"body":"awesome. So this is fantastic."},{"startTime":873.67,"endTime":878.32,"body":"And now what I wanna do is I do"},{"startTime":873.67,"endTime":878.32,"body":"want to talk about what offer, uh,"},{"startTime":878.46,"endTime":881.92,"body":"we should create and how maybe we"},{"startTime":878.46,"endTime":881.92,"body":"should, we can create those offers, uh,"},{"startTime":881.921,"endTime":886.92,"body":"within a giveaway campaign. But,"},{"startTime":881.921,"endTime":886.92,"body":"uh, before we do what I do wanna,"},{"startTime":887.15,"endTime":891.84,"body":"what I wanna do is I wanna extend an"},{"startTime":887.15,"endTime":891.84,"body":"invitation to anybody that is listening to"},{"startTime":891.841,"endTime":896.08,"body":"this right now, if you're a business"},{"startTime":891.841,"endTime":896.08,"body":"owner and you own an e-commerce store,"},{"startTime":896.35,"endTime":900.68,"body":"then we wanna invite you to enjoy"},{"startTime":896.35,"endTime":900.68,"body":"our e-commerce alley Facebook group."},{"startTime":900.7,"endTime":903.24,"body":"So just like you're watching or"},{"startTime":900.7,"endTime":903.24,"body":"listening to this podcast right now,"},{"startTime":903.54,"endTime":907.36,"body":"we have an incredible community"},{"startTime":903.54,"endTime":907.36,"body":"inside our Facebook group."},{"startTime":907.64,"endTime":910.28,"body":"And in the Facebook group,"},{"startTime":907.64,"endTime":910.28,"body":"you'll get access to weekly live,"},{"startTime":910.53,"endTime":914.39,"body":"you'll get access to marketing"},{"startTime":910.53,"endTime":914.39,"body":"strategies, exclusive tools, templates,"},{"startTime":914.79,"endTime":919.19,"body":"resources, and accountability to"},{"startTime":914.79,"endTime":919.19,"body":"really grow your eCommerce store."},{"startTime":919.191,"endTime":921.51,"body":"So if that sounds like something"},{"startTime":919.191,"endTime":921.51,"body":"that you would benefit from,"},{"startTime":921.68,"endTime":925.43,"body":"which everybody will benefit"},{"startTime":921.68,"endTime":925.43,"body":"from simply go to Ali"},{"startTime":928.23,"endTime":930.75,"body":"podcasts.com/group to join thousands"},{"startTime":928.23,"endTime":930.75,"body":"of like-minded e-commerce owners,"},{"startTime":930.751,"endTime":935.22,"body":"who or scaling the revenue and ultimately"},{"startTime":930.751,"endTime":935.22,"body":"building businesses that create"},{"startTime":936.08,"endTime":936.913,"body":"impact."},{"startTime":939.48,"endTime":943.86,"body":"So let's say I'm just getting started."},{"startTime":939.48,"endTime":943.86,"body":"Maya, I'm just getting started."},{"startTime":944.28,"endTime":948.74,"body":"And I have an email list of"},{"startTime":944.28,"endTime":948.74,"body":"zero. So email list of zero."},{"startTime":949.22,"endTime":951.93,"body":"I just started my store. Yes. Day,"},{"startTime":953.0,"endTime":956.01,"body":"what should I give away? Or how do I, uh,"},{"startTime":956.19,"endTime":958.09,"body":"how do I create a giveaway offer?"},{"startTime":960.2,"endTime":961.37,"body":"Obviously the,"},{"startTime":961.73,"endTime":965.49,"body":"the answer everybody hates is it depends,"},{"startTime":965.51,"endTime":967.33,"body":"but let's make this really, um,"},{"startTime":967.35,"endTime":971.77,"body":"simple by having you own"},{"startTime":967.35,"endTime":971.77,"body":"a coffee shop, right?"},{"startTime":971.771,"endTime":975.0,"body":"You sell fresh roasted"},{"startTime":971.771,"endTime":975.0,"body":"coffee order. So how."},{"startTime":975.24,"endTime":978.96,"body":"I like this, I like this option. Yeah."},{"startTime":975.24,"endTime":978.96,"body":"I like this, this whole coffee analogy."},{"startTime":979.08,"endTime":979.913,"body":"I think that's a good one."},{"startTime":980.24,"endTime":981.88,"body":"\u003cLaugh\u003e we can do that. Right? Um,"},{"startTime":982.02,"endTime":986.04,"body":"so what you could do is you could go,"},{"startTime":986.46,"endTime":991.28,"body":"I'm giving an iPad to everybody and"},{"startTime":986.46,"endTime":991.28,"body":"who's present my list, blah, blah, blah."},{"startTime":991.42,"endTime":992.253,"body":"What's gonna happen."},{"startTime":992.44,"endTime":996.23,"body":"You're gonna gonna get hundreds and"},{"startTime":992.44,"endTime":996.23,"body":"thousands of people who want iPad and have"},{"startTime":996.231,"endTime":998.91,"body":"nothing to do with coffee,"},{"startTime":996.231,"endTime":998.91,"body":"right? So not a good approach."},{"startTime":998.93,"endTime":1002.19,"body":"That's what gets you like into"},{"startTime":998.93,"endTime":1002.19,"body":"massive numbers of subscribers,"},{"startTime":1002.46,"endTime":1003.55,"body":"zero quality elites."},{"startTime":1004.27,"endTime":1008.95,"body":"What you actually need to do is think"},{"startTime":1004.27,"endTime":1008.95,"body":"about what offer resonates with your buyer"},{"startTime":1008.951,"endTime":1009.57,"body":"persona."},{"startTime":1009.57,"endTime":1013.5,"body":"So we need to go a few steps back and"},{"startTime":1009.57,"endTime":1013.5,"body":"think about who is your ideal a buyer."},{"startTime":1014.08,"endTime":1017.06,"body":"If you have the company, you"},{"startTime":1014.08,"endTime":1017.06,"body":"know, you're roasting coffee,"},{"startTime":1017.52,"endTime":1021.7,"body":"you're probably talking about someone,"},{"startTime":1017.52,"endTime":1021.7,"body":"who's a coffee expert like you or me,"},{"startTime":1021.76,"endTime":1025.5,"body":"people who actually like you drinking"},{"startTime":1021.76,"endTime":1025.5,"body":"it, but not only like, you know,"},{"startTime":1025.78,"endTime":1030.54,"body":"stopping at McDonald's getting like"},{"startTime":1025.78,"endTime":1030.54,"body":"people who love it to point that you have"},{"startTime":1030.541,"endTime":1033.22,"body":"your own setup at home, you"},{"startTime":1030.541,"endTime":1033.22,"body":"understand what to do with it."},{"startTime":1033.85,"endTime":1037.05,"body":"So a good offer for you"},{"startTime":1033.85,"endTime":1037.05,"body":"could be like a chem pack,"},{"startTime":1037.84,"endTime":1040.29,"body":"plus maybe some like artisan coffee,"},{"startTime":1040.4,"endTime":1043.53,"body":"like 12 month bundle or a year of coffee."},{"startTime":1043.99,"endTime":1047.57,"body":"But what you're doing with this is"},{"startTime":1043.99,"endTime":1047.57,"body":"you're targeting really specific people."},{"startTime":1047.571,"endTime":1051.29,"body":"Someone who's not a coffee"},{"startTime":1047.571,"endTime":1051.29,"body":"fan will not really, um,"},{"startTime":1051.84,"endTime":1054.76,"body":"know what to do with Chemex. That's"},{"startTime":1051.84,"endTime":1054.76,"body":"not interesting to them, right."},{"startTime":1055.08,"endTime":1056.2,"body":"It looks like a science lab."},{"startTime":1056.64,"endTime":1058.8,"body":"I think that's what most people think"},{"startTime":1056.64,"endTime":1058.8,"body":"when they come to our office. So."},{"startTime":1058.8,"endTime":1061.92,"body":"You have that little scale, there's a"},{"startTime":1058.8,"endTime":1061.92,"body":"coffee grinder. There's that little,"},{"startTime":1062.16,"endTime":1064.84,"body":"whole ChemX dish. Like"},{"startTime":1062.16,"endTime":1064.84,"body":"it's, it's a whole thing."},{"startTime":1065.02,"endTime":1066.92,"body":"And only if you're really into coffee,"},{"startTime":1067.3,"endTime":1070.64,"body":"you're gonna be wowed by this new"},{"startTime":1067.3,"endTime":1070.64,"body":"you're gonna want to enter the getaway."},{"startTime":1070.98,"endTime":1075.48,"body":"So that is how you would like structure"},{"startTime":1070.98,"endTime":1075.48,"body":"it in a way that it really speaks to"},{"startTime":1075.481,"endTime":1080.0,"body":"those who you wanna attract. And then"},{"startTime":1075.481,"endTime":1080.0,"body":"Josh, you can target them with ads, right?"},{"startTime":1080.02,"endTime":1084.4,"body":"You're gonna find people who really into"},{"startTime":1080.02,"endTime":1084.4,"body":"artisan versus coffee rather than just,"},{"startTime":1084.401,"endTime":1085.88,"body":"you know, like in coffee in general."},{"startTime":1086.51,"endTime":1090.47,"body":"Yeah. I, I think that's really key. I"},{"startTime":1086.51,"endTime":1090.47,"body":"think, think that, I think that, um,"},{"startTime":1091.76,"endTime":1094.39,"body":"going broad is the worst thing that you"},{"startTime":1091.76,"endTime":1094.39,"body":"can do because you're gonna have high"},{"startTime":1094.391,"endTime":1095.09,"body":"volume,"},{"startTime":1095.09,"endTime":1098.75,"body":"but you're not gonna have quality volume"},{"startTime":1095.09,"endTime":1098.75,"body":"and you're not gonna have quality leads"},{"startTime":1098.751,"endTime":1103.19,"body":"that come in. And, um, and I love the"},{"startTime":1098.751,"endTime":1103.19,"body":"ChemX analogy. That's great. Uh, if you,"},{"startTime":1103.25,"endTime":1107.07,"body":"if anyone has ever visits flight"},{"startTime":1103.25,"endTime":1107.07,"body":"media offices or the, the,"},{"startTime":1107.55,"endTime":1111.14,"body":"our office here in general, you"},{"startTime":1107.55,"endTime":1111.14,"body":"see all kinds of pour over gear."},{"startTime":1111.16,"endTime":1115.1,"body":"We have espresso machines, we have"},{"startTime":1111.16,"endTime":1115.1,"body":"grinders, we have scales. We have,"},{"startTime":1115.28,"endTime":1119.62,"body":"it literally looks like we're, we're"},{"startTime":1115.28,"endTime":1119.62,"body":"dealing, um, drugs or something like that."},{"startTime":1119.621,"endTime":1122.78,"body":"Like if you didn't know that we were"},{"startTime":1119.621,"endTime":1122.78,"body":"into coffee, \u003claugh\u003e, you would see that."},{"startTime":1122.84,"endTime":1123.301,"body":"And we have,"},{"startTime":1123.301,"endTime":1127.78,"body":"but that's the thing like people"},{"startTime":1123.301,"endTime":1127.78,"body":"that are going to probably buy your,"},{"startTime":1128.14,"endTime":1131.21,"body":"your 15 to $20 pound artisan roasted,"},{"startTime":1131.22,"endTime":1136.01,"body":"small batch coffee are people that"},{"startTime":1131.22,"endTime":1136.01,"body":"really care about their coffee. They're,"},{"startTime":1136.011,"endTime":1138.97,"body":"they're not people that are buying"},{"startTime":1136.011,"endTime":1138.97,"body":"creamers and buying Folgers and buying"},{"startTime":1138.971,"endTime":1140.85,"body":"Maxwell house and buying, uh,"},{"startTime":1140.851,"endTime":1144.41,"body":"cheaper coffee brands that"},{"startTime":1140.851,"endTime":1144.41,"body":"are mass produced in sitting"},{"startTime":1144.411,"endTime":1146.13,"body":"they're gonna spend more money,"},{"startTime":1146.19,"endTime":1149.33,"body":"but those people really wanna"},{"startTime":1146.19,"endTime":1149.33,"body":"maximize the flavor and experience."},{"startTime":1149.331,"endTime":1153.2,"body":"So that this is me, by the way. So"},{"startTime":1149.331,"endTime":1153.2,"body":"that \u003claugh\u003e, that's what I think."},{"startTime":1153.22,"endTime":1155.32,"body":"And so I have, I would want the whole,"},{"startTime":1155.82,"endTime":1160.36,"body":"the whole setup and exactly,"},{"startTime":1155.82,"endTime":1160.36,"body":"and, and to me, that's enticing."},{"startTime":1160.361,"endTime":1162.76,"body":"If I ever saw a giveaway"},{"startTime":1160.361,"endTime":1162.76,"body":"for like a pour over setup,"},{"startTime":1162.761,"endTime":1166.84,"body":"just because I know that's"},{"startTime":1162.761,"endTime":1166.84,"body":"probably a $250, $300 setup,"},{"startTime":1167.51,"endTime":1168.8,"body":"that would entice me for sure."},{"startTime":1170.07,"endTime":1172.91,"body":"Yeah, you go. And that's how"},{"startTime":1170.07,"endTime":1172.91,"body":"you get like your winning offer."},{"startTime":1173.17,"endTime":1176.91,"body":"So that's your number one"},{"startTime":1173.17,"endTime":1176.91,"body":"step key step to, you know,"},{"startTime":1177.09,"endTime":1182.03,"body":"making sure that you attract really"},{"startTime":1177.09,"endTime":1182.03,"body":"people who down the line after you nurture"},{"startTime":1182.18,"endTime":1183.63,"body":"them, will purchase from you."},{"startTime":1184.41,"endTime":1189.03,"body":"So what are the then? So I have the"},{"startTime":1184.41,"endTime":1189.03,"body":"offer, let's you? I love the coffee."},{"startTime":1189.05,"endTime":1192.5,"body":"So I'm selling artisan roasted and"},{"startTime":1189.05,"endTime":1192.5,"body":"we're gonna call it coffee's coffee."},{"startTime":1193.06,"endTime":1197.82,"body":"\u003claugh\u003e coffee's coffee,"},{"startTime":1193.06,"endTime":1197.82,"body":"\u003claugh\u003e coffee's coffee."},{"startTime":1197.88,"endTime":1202.46,"body":"And so coffee's coffee is building"},{"startTime":1197.88,"endTime":1202.46,"body":"a giveaway and I'm gonna do a, uh,"},{"startTime":1202.52,"endTime":1206.06,"body":"I'm gonna do entire pour overset."},{"startTime":1202.52,"endTime":1206.06,"body":"And it is going to have the scale."},{"startTime":1206.45,"endTime":1210.38,"body":"It's gonna have the, uh, the"},{"startTime":1206.45,"endTime":1210.38,"body":"scale, the filters, the dripper,"},{"startTime":1210.6,"endTime":1213.25,"body":"the it's gonna have ever everything. And"},{"startTime":1210.6,"endTime":1213.25,"body":"then, and then maybe a year of coffee."},{"startTime":1213.39,"endTime":1216.73,"body":"So all in, let's say the value"},{"startTime":1213.39,"endTime":1216.73,"body":"of it is like $500. Uh, let's."},{"startTime":1216.73,"endTime":1218.53,"body":"Just say that great. You're"},{"startTime":1216.73,"endTime":1218.53,"body":"you're at the grade level."},{"startTime":1218.67,"endTime":1220.37,"body":"So that's where you're starting. You know,"},{"startTime":1220.39,"endTime":1223.21,"body":"you need to define your"},{"startTime":1220.39,"endTime":1223.21,"body":"giveaway very well."},{"startTime":1223.48,"endTime":1227.25,"body":"What is you're giving away to whom"},{"startTime":1223.48,"endTime":1227.25,"body":"what's the value of your price?"},{"startTime":1227.47,"endTime":1232.01,"body":"And that range between 400 to $500 is"},{"startTime":1227.47,"endTime":1232.01,"body":"a great starting point. If you can,"},{"startTime":1232.28,"endTime":1236.92,"body":"can go bigger. Awesome. But that is"},{"startTime":1232.28,"endTime":1236.92,"body":"what we're seeing perform very well."},{"startTime":1237.6,"endTime":1240.56,"body":"Um, so if you can stay there, uh,"},{"startTime":1237.6,"endTime":1240.56,"body":"then you wanna think, you know,"},{"startTime":1240.75,"endTime":1244.2,"body":"when am I gonna be running this, uh,"},{"startTime":1240.75,"endTime":1244.2,"body":"when am I gonna be running this too?"},{"startTime":1244.26,"endTime":1246.2,"body":"Are there any limitations, like, can,"},{"startTime":1246.201,"endTime":1250.8,"body":"maybe you're only focusing on certain"},{"startTime":1246.201,"endTime":1250.8,"body":"states just define it very well"},{"startTime":1250.801,"endTime":1254.16,"body":"because figuring this out early on, uh,"},{"startTime":1254.161,"endTime":1258.68,"body":"makes it much easier to build everything"},{"startTime":1254.161,"endTime":1258.68,"body":"down the line and not have to go back"},{"startTime":1258.78,"endTime":1261.4,"body":"and change and repeat because"},{"startTime":1258.78,"endTime":1261.4,"body":"that, that can take forever."},{"startTime":1262.26,"endTime":1265.72,"body":"So what do you, uh, so like,"},{"startTime":1266.06,"endTime":1270.55,"body":"so you met dollar dollar amount, so like,"},{"startTime":1266.06,"endTime":1270.55,"body":"do you see a correlation and you know,"},{"startTime":1270.551,"endTime":1274.11,"body":"this better than I like do do, do you"},{"startTime":1270.551,"endTime":1274.11,"body":"see a correlation between like smaller,"},{"startTime":1274.3,"endTime":1277.75,"body":"like let's say I had a a hundred"},{"startTime":1274.3,"endTime":1277.75,"body":"dollars value and then I had,"},{"startTime":1277.82,"endTime":1279.47,"body":"then there was another"},{"startTime":1277.82,"endTime":1279.47,"body":"brand that did like a,"},{"startTime":1279.67,"endTime":1283.99,"body":"a thousand plus do let's just say a"},{"startTime":1279.67,"endTime":1283.99,"body":"thousand plus dollar, you know, value,"},{"startTime":1284.51,"endTime":1285.35,"body":"MSRP value or whatever it is."},{"startTime":1285.76,"endTime":1288.42,"body":"Let's say I had a thousand giveaway"},{"startTime":1285.76,"endTime":1288.42,"body":"in a hundred dollars giveaway."},{"startTime":1288.68,"endTime":1292.42,"body":"Do you see a correlation in results"},{"startTime":1288.68,"endTime":1292.42,"body":"based on the, the value of the giveaway?"},{"startTime":1294.18,"endTime":1298.38,"body":"Um, surprisingly not a hundred"},{"startTime":1294.18,"endTime":1298.38,"body":"percent direct. So the,"},{"startTime":1298.53,"endTime":1302.54,"body":"what I'm seeing more is"},{"startTime":1298.53,"endTime":1302.54,"body":"how specific and, um,"},{"startTime":1303.21,"endTime":1307.81,"body":"related to your buyer persona, this is"},{"startTime":1303.21,"endTime":1307.81,"body":"because the higher you go in value value,"},{"startTime":1308.33,"endTime":1311.57,"body":"the higher, the chances"},{"startTime":1308.33,"endTime":1311.57,"body":"that anyone will want them."},{"startTime":1311.95,"endTime":1316.57,"body":"So you really wanna make it as"},{"startTime":1311.95,"endTime":1316.57,"body":"tailored and specific to your audience,"},{"startTime":1316.79,"endTime":1320.93,"body":"if you can achieve that and high value"},{"startTime":1316.79,"endTime":1320.93,"body":"that that's awesome. That's great."},{"startTime":1321.15,"endTime":1325.89,"body":"But I have seen giveaways that are"},{"startTime":1321.15,"endTime":1325.89,"body":"around 250 to a very tight niche"},{"startTime":1326.36,"endTime":1329.64,"body":"work very well because they were really"},{"startTime":1326.36,"endTime":1329.64,"body":"want this and they appreciate it."},{"startTime":1329.66,"endTime":1332.8,"body":"And they like this company"},{"startTime":1329.66,"endTime":1332.8,"body":"or the brand or the product,"},{"startTime":1332.98,"endTime":1337.76,"body":"or the idea enough to just, um,"},{"startTime":1332.98,"endTime":1337.76,"body":"enter and share, um, make it a viral."},{"startTime":1339.03,"endTime":1341.96,"body":"Then once. And that's,"},{"startTime":1339.03,"endTime":1341.96,"body":"I love that. And like,"},{"startTime":1341.961,"endTime":1345.92,"body":"so I have my mine's a $250 gift"},{"startTime":1341.961,"endTime":1345.92,"body":"or no 500. That was my value."},{"startTime":1346.1,"endTime":1349.87,"body":"So I have a $500 value. Um, \u003caffirmative\u003e"},{"startTime":1346.1,"endTime":1349.87,"body":"what are the components like?"},{"startTime":1349.871,"endTime":1353.71,"body":"What is that checklist of items"},{"startTime":1349.871,"endTime":1353.71,"body":"that I, I know what my offer is."},{"startTime":1354.21,"endTime":1358.31,"body":"My giveaway offer is going to be this"},{"startTime":1354.21,"endTime":1358.31,"body":"$500 value of artisan roasted coffee."},{"startTime":1358.37,"endTime":1361.99,"body":"The coffee connoisseur coffee"},{"startTime":1358.37,"endTime":1361.99,"body":"is coffee, connoisseur giveaway."},{"startTime":1361.991,"endTime":1364.59,"body":"We'll call that \u003claugh\u003e."},{"startTime":1361.991,"endTime":1364.59,"body":"And so that's my giveaway."},{"startTime":1364.98,"endTime":1365.95,"body":"What are the components like?"},{"startTime":1365.951,"endTime":1370.34,"body":"What are the things that I have to do"},{"startTime":1365.951,"endTime":1370.34,"body":"in order to actually make this live and"},{"startTime":1370.341,"endTime":1371.174,"body":"make this happen?"},{"startTime":1372.44,"endTime":1376.18,"body":"So the next thing is you figure"},{"startTime":1372.44,"endTime":1376.18,"body":"this all out and that's awesome."},{"startTime":1376.45,"endTime":1380.62,"body":"Then you decide what tool or software"},{"startTime":1376.45,"endTime":1380.62,"body":"or app you're gonna be using for this,"},{"startTime":1380.621,"endTime":1383.7,"body":"because this is gonna dictate a little,"},{"startTime":1380.621,"endTime":1383.7,"body":"how your funnel is gonna look like,"},{"startTime":1383.701,"endTime":1385.5,"body":"depending on what app you choose."},{"startTime":1385.68,"endTime":1389.34,"body":"You might need a landing page where you're"},{"startTime":1385.68,"endTime":1389.34,"body":"gonna host this, or just might be an,"},{"startTime":1389.38,"endTime":1392.41,"body":"a, a widget on your website,"},{"startTime":1389.38,"endTime":1392.41,"body":"like a popup, or, um,"},{"startTime":1392.93,"endTime":1395.41,"body":"there's a small landing page on your"},{"startTime":1392.93,"endTime":1395.41,"body":"website, integrated with this widget."},{"startTime":1395.69,"endTime":1398.01,"body":"So next step, choose the tool. Uh,"},{"startTime":1398.19,"endTime":1403.17,"body":"we recommend using tools"},{"startTime":1398.19,"endTime":1403.17,"body":"like app viral claim, um,"},{"startTime":1403.61,"endTime":1406.33,"body":"for, for a few more, but we tested this"},{"startTime":1403.61,"endTime":1406.33,"body":"and I know they, they work very well."},{"startTime":1406.91,"endTime":1409.33,"body":"And then after you decide"},{"startTime":1406.91,"endTime":1409.33,"body":"what tool you're using,"},{"startTime":1410.14,"endTime":1413.36,"body":"you wanna think about strategy,"},{"startTime":1410.14,"endTime":1413.36,"body":"how you wanna gamify this."},{"startTime":1413.86,"endTime":1416.76,"body":"So aside from asking people"},{"startTime":1413.86,"endTime":1416.76,"body":"to join your list, um,"},{"startTime":1416.9,"endTime":1421.44,"body":"as a way to enter the giveaway,"},{"startTime":1416.9,"endTime":1421.44,"body":"you really wanna encourage sharing."},{"startTime":1421.74,"endTime":1426.4,"body":"So you wanna give them extra credits,"},{"startTime":1421.74,"endTime":1426.4,"body":"extra entries for sharing, um,"},{"startTime":1426.58,"endTime":1430.88,"body":"and then following you on social media"},{"startTime":1426.58,"endTime":1430.88,"body":"or checking out your social media pages,"},{"startTime":1431.3,"endTime":1434.24,"body":"and then trying to ask them"},{"startTime":1431.3,"endTime":1434.24,"body":"questions, like, make this really fun,"},{"startTime":1434.58,"endTime":1439.36,"body":"ask them about what's your favorite type"},{"startTime":1434.58,"endTime":1439.36,"body":"of coffee? What's your favorite roast?"},{"startTime":1440.0,"endTime":1441.44,"body":"Whatever the coffee world is asking,"},{"startTime":1441.87,"endTime":1444.44,"body":"because this will let you"},{"startTime":1441.87,"endTime":1444.44,"body":"segment your list down the line."},{"startTime":1444.81,"endTime":1447.39,"body":"If you got 500 people or 5,000 people,"},{"startTime":1447.69,"endTime":1452.15,"body":"now you have portion of them who"},{"startTime":1447.69,"endTime":1452.15,"body":"love light throws, third rows,"},{"startTime":1453.11,"endTime":1456.95,"body":"whatever the segmentation is, but it"},{"startTime":1453.11,"endTime":1456.95,"body":"will give you more, more, um, info."},{"startTime":1456.951,"endTime":1459.91,"body":"And then there's really"},{"startTime":1456.951,"endTime":1459.91,"body":"cool way to gameify it."},{"startTime":1459.97,"endTime":1464.43,"body":"If you wanna do like secret codes"},{"startTime":1459.97,"endTime":1464.43,"body":"or watch our video to hear a secret"},{"startTime":1465.2,"endTime":1469.74,"body":"phrase, like you can go really"},{"startTime":1465.2,"endTime":1469.74,"body":"creative, but the better, um,"},{"startTime":1470.26,"endTime":1473.02,"body":"the gamification, uh, we"},{"startTime":1470.26,"endTime":1473.02,"body":"see higher engagement."},{"startTime":1473.04,"endTime":1477.14,"body":"So highly recommended from that point."},{"startTime":1473.04,"endTime":1477.14,"body":"Then it's time to build all of this out."},{"startTime":1477.36,"endTime":1481.3,"body":"If you have a widget or tool"},{"startTime":1477.36,"endTime":1481.3,"body":"that requires a landing page,"},{"startTime":1481.36,"endTime":1484.06,"body":"you need to make sure everything"},{"startTime":1481.36,"endTime":1484.06,"body":"looks pretty there. Um,"},{"startTime":1484.76,"endTime":1488.41,"body":"and then possibly you might need a"},{"startTime":1484.76,"endTime":1488.41,"body":"thank you page or a confirmation page,"},{"startTime":1488.44,"endTime":1490.93,"body":"following that again,"},{"startTime":1488.44,"endTime":1490.93,"body":"depending on tool you use."},{"startTime":1491.43,"endTime":1494.73,"body":"And then you need to build a really"},{"startTime":1491.43,"endTime":1494.73,"body":"comprehensive promotion plan and an"},{"startTime":1495.09,"endTime":1498.57,"body":"nurturing plan. So for the promo side"},{"startTime":1495.09,"endTime":1498.57,"body":"of the things, there's through routes,"},{"startTime":1499.31,"endTime":1503.13,"body":"you are gonna do, uh, if you have an"},{"startTime":1499.31,"endTime":1503.13,"body":"email list, which in your example,"},{"startTime":1503.15,"endTime":1504.81,"body":"you don't, but if you have an email list,"},{"startTime":1505.07,"endTime":1507.72,"body":"you want to promote to your"},{"startTime":1505.07,"endTime":1507.72,"body":"list to give it that first,"},{"startTime":1507.79,"endTime":1512.16,"body":"like push first mm-hmm \u003caffirmative\u003e"},{"startTime":1507.79,"endTime":1512.16,"body":"people sharing, getting excited, um,"},{"startTime":1512.161,"endTime":1514.0,"body":"hopefully first viral part of it."},{"startTime":1514.46,"endTime":1517.96,"body":"And then you wanna have a really good at"},{"startTime":1514.46,"endTime":1517.96,"body":"strategy in place where you're gonna be"},{"startTime":1517.961,"endTime":1522.32,"body":"targeting specific people who"},{"startTime":1517.961,"endTime":1522.32,"body":"like your case hard to send coffee"},{"startTime":1522.82,"endTime":1525.28,"body":"so you can get, um, some good leads."},{"startTime":1526.75,"endTime":1529.83,"body":"\u003cAffirmative\u003e yeah, I think, uh,"},{"startTime":1531.51,"endTime":1533.87,"body":"I think that, uh, that all,"},{"startTime":1534.15,"endTime":1538.95,"body":"I think that most people don't"},{"startTime":1534.15,"endTime":1538.95,"body":"realize how easy it actually is. And,"},{"startTime":1538.951,"endTime":1542.39,"body":"and the thing is like, once"},{"startTime":1538.951,"endTime":1542.39,"body":"you build your first giveaway,"},{"startTime":1542.78,"endTime":1545.83,"body":"like once you've done this once, like"},{"startTime":1542.78,"endTime":1545.83,"body":"the second one, what, what would,"},{"startTime":1545.831,"endTime":1548.98,"body":"what would you say it takes like half"},{"startTime":1545.831,"endTime":1548.98,"body":"the two time or like 40% less at least."},{"startTime":1549.18,"endTime":1549.58,"body":"Yeah. Oh God."},{"startTime":1549.58,"endTime":1553.74,"body":"Yeah. Like it's 50% less because you can"},{"startTime":1549.58,"endTime":1553.74,"body":"replicate a lot. You can reuse a lot,"},{"startTime":1554.02,"endTime":1555.7,"body":"like don't reinvent the wheel every time,"},{"startTime":1556.04,"endTime":1558.34,"body":"but after you're done with the"},{"startTime":1556.04,"endTime":1558.34,"body":"promotional part and stuff,"},{"startTime":1558.61,"endTime":1562.18,"body":"it's really important to go back to"},{"startTime":1558.61,"endTime":1562.18,"body":"the whole nurturing segment of it,"},{"startTime":1562.29,"endTime":1566.9,"body":"because we really need to make sure that"},{"startTime":1562.29,"endTime":1566.9,"body":"you have at least those 13 touch points"},{"startTime":1567.08,"endTime":1568.17,"body":"and, um,"},{"startTime":1568.47,"endTime":1573.01,"body":"get warmed up to your brain and you"},{"startTime":1568.47,"endTime":1573.01,"body":"get the chance to explain to them,"},{"startTime":1573.11,"endTime":1576.05,"body":"why is it that your coffee is"},{"startTime":1573.11,"endTime":1576.05,"body":"worth all that money? Why is,"},{"startTime":1576.27,"endTime":1579.69,"body":"how are you gonna make my"},{"startTime":1576.27,"endTime":1579.69,"body":"morning cup of coffee, 10 X,"},{"startTime":1579.691,"endTime":1582.09,"body":"better than what I'm having"},{"startTime":1579.691,"endTime":1582.09,"body":"right now. Mm-hmm \u003caffirmative\u003e."},{"startTime":1582.091,"endTime":1583.93,"body":"So if you really wanna do this, right,"},{"startTime":1584.17,"endTime":1589.04,"body":"I actually recommend segmenting during"},{"startTime":1584.17,"endTime":1589.04,"body":"nurturing into few like up segments,"},{"startTime":1589.041,"endTime":1593.48,"body":"almost like you could do"},{"startTime":1589.041,"endTime":1593.48,"body":"a push automation, the Al,"},{"startTime":1593.98,"endTime":1598.48,"body":"and that you are basically telling people"},{"startTime":1593.98,"endTime":1598.48,"body":"you're in, make sure you share this,"},{"startTime":1598.74,"endTime":1600.4,"body":"remind them to keep sharing this."},{"startTime":1600.62,"endTime":1604.04,"body":"So you really get them to"},{"startTime":1600.62,"endTime":1604.04,"body":"spread the word for you."},{"startTime":1604.47,"endTime":1609.4,"body":"Then you wanna have the more"},{"startTime":1604.47,"endTime":1609.4,"body":"traditional nurturing sequence and"},{"startTime":1609.401,"endTime":1613.76,"body":"just explaining what's"},{"startTime":1609.401,"endTime":1613.76,"body":"different. Why buy? Why,"},{"startTime":1613.86,"endTime":1616.92,"body":"how are you different than everybody"},{"startTime":1613.86,"endTime":1616.92,"body":"else? You can go super creative here,"},{"startTime":1616.921,"endTime":1620.88,"body":"you know, compare us versus them. Um,"},{"startTime":1616.921,"endTime":1620.88,"body":"you can get funny if that's your brand,"},{"startTime":1620.881,"endTime":1623.71,"body":"like whatever makes you"},{"startTime":1620.881,"endTime":1623.71,"body":"memorable and, and stand out."},{"startTime":1624.33,"endTime":1626.19,"body":"And then you wanna think about, um,"},{"startTime":1626.56,"endTime":1631.11,"body":"additional step that a lot of people skip,"},{"startTime":1626.56,"endTime":1631.11,"body":"and that is a win their announcement."},{"startTime":1632.13,"endTime":1633.51,"body":"If you think about the whole campaign,"},{"startTime":1633.511,"endTime":1636.87,"body":"there's a lot of like momentum"},{"startTime":1633.511,"endTime":1636.87,"body":"building and people are excited,"},{"startTime":1637.08,"endTime":1638.91,"body":"especially if you do"},{"startTime":1637.08,"endTime":1638.91,"body":"your targeting, right?"},{"startTime":1639.11,"endTime":1642.79,"body":"And you're getting like"},{"startTime":1639.11,"endTime":1642.79,"body":"really coffee fans and you,"},{"startTime":1643.14,"endTime":1645.22,"body":"I don't wanna miss chance"},{"startTime":1643.14,"endTime":1645.22,"body":"of telling them, Hey,"},{"startTime":1645.62,"endTime":1646.86,"body":"tomorrow we're announcing the winner."},{"startTime":1646.89,"endTime":1650.14,"body":"This is your last chance"},{"startTime":1646.89,"endTime":1650.14,"body":"to increase your entries."},{"startTime":1650.2,"endTime":1653.5,"body":"We see a lot of action"},{"startTime":1650.2,"endTime":1653.5,"body":"happening on the last day."},{"startTime":1653.96,"endTime":1656.26,"body":"And then on the day of when"},{"startTime":1653.96,"endTime":1656.26,"body":"you announce the winner,"},{"startTime":1657.32,"endTime":1662.1,"body":"it is a great opportunity for"},{"startTime":1657.32,"endTime":1662.1,"body":"you to try a soft sell and,"},{"startTime":1662.26,"endTime":1664.93,"body":"and a really soft one to"},{"startTime":1662.26,"endTime":1664.93,"body":"everybody else. You wanna say,"},{"startTime":1665.0,"endTime":1669.57,"body":"everybody's when they're in our book,"},{"startTime":1665.0,"endTime":1669.57,"body":"right? Here's a code for X, Y, Z off,"},{"startTime":1669.71,"endTime":1674.53,"body":"or your first, uh, bag free or"},{"startTime":1669.71,"endTime":1674.53,"body":"50% off, whatever your deal is,"},{"startTime":1674.88,"endTime":1678.65,"body":"give them something as a thank"},{"startTime":1674.88,"endTime":1678.65,"body":"you for participating and, um,"},{"startTime":1678.68,"endTime":1683.37,"body":"make it only 24 hours, um, make"},{"startTime":1678.68,"endTime":1683.37,"body":"the code valid only for 24 hours."},{"startTime":1683.89,"endTime":1688.08,"body":"That way you can try to push your list,"},{"startTime":1683.89,"endTime":1688.08,"body":"just amid and see how that all works."},{"startTime":1688.081,"endTime":1691.64,"body":"And if you get some early sales"},{"startTime":1688.081,"endTime":1691.64,"body":"right in, after that point,"},{"startTime":1692.42,"endTime":1695.76,"body":"we continue nurturing. And that"},{"startTime":1692.42,"endTime":1695.76,"body":"nurturing cycle, by the way,"},{"startTime":1695.761,"endTime":1700.56,"body":"should be around 28 days. Like we've"},{"startTime":1695.761,"endTime":1700.56,"body":"done it shorter. Um, we'll try two weeks."},{"startTime":1701.24,"endTime":1702.073,"body":"Honestly. It's not enough."},{"startTime":1702.18,"endTime":1707.11,"body":"People just don't learn enough about"},{"startTime":1702.18,"endTime":1707.11,"body":"your brain to actually trust you,"},{"startTime":1707.55,"endTime":1712.07,"body":"pull out their pay card and buy. So"},{"startTime":1707.55,"endTime":1712.07,"body":"when we moved to 28 day nurturing cycle,"},{"startTime":1712.13,"endTime":1714.47,"body":"we started seeing some incredible"},{"startTime":1712.13,"endTime":1714.47,"body":"results with our clients."},{"startTime":1716.06,"endTime":1719.31,"body":"Yeah, no, that, so, and so kind"},{"startTime":1716.06,"endTime":1719.31,"body":"of just fall in track care."},{"startTime":1719.41,"endTime":1722.59,"body":"So we are driving"},{"startTime":1719.41,"endTime":1722.59,"body":"traffic in some way to a,"},{"startTime":1723.67,"endTime":1728.58,"body":"a tool which you reckon right"},{"startTime":1723.67,"endTime":1728.58,"body":"up viral or gleam up viral."},{"startTime":1728.76,"endTime":1732.38,"body":"We use up viral more than gleam"},{"startTime":1728.76,"endTime":1732.38,"body":"though, right? We do. Yeah. So yeah,"},{"startTime":1732.381,"endTime":1736.1,"body":"up viral is a wonderful tool. Go to Ali"},{"startTime":1732.381,"endTime":1736.1,"body":"podcast.com and we'll just link that."},{"startTime":1736.101,"endTime":1739.26,"body":"So Ali podcast.com/up viral. And, uh,"},{"startTime":1739.5,"endTime":1742.9,"body":"and that'll just direct to you to"},{"startTime":1739.5,"endTime":1742.9,"body":"like a, a free trial or something. Um,"},{"startTime":1742.901,"endTime":1747.33,"body":"so we're gonna drive traffic to"},{"startTime":1742.901,"endTime":1747.33,"body":"an up viral landing now up viral."},{"startTime":1747.56,"endTime":1750.81,"body":"They do, they build landing pages, or"},{"startTime":1747.56,"endTime":1750.81,"body":"do you have to embed it on your website?"},{"startTime":1751.84,"endTime":1754.45,"body":"They have landing pages and"},{"startTime":1751.84,"endTime":1754.45,"body":"they have beautiful templates."},{"startTime":1754.451,"endTime":1759.13,"body":"You can reuse really quickly. So whatever"},{"startTime":1754.451,"endTime":1759.13,"body":"the type of your vibe is, or brain,"},{"startTime":1759.131,"endTime":1761.13,"body":"you can find something there. So highly."},{"startTime":1761.13,"endTime":1764.05,"body":"Recommended. So we drive"},{"startTime":1761.13,"endTime":1764.05,"body":"traffic to an up viral,"},{"startTime":1764.051,"endTime":1766.76,"body":"beautiful templated landing page. Um,"},{"startTime":1767.22,"endTime":1770.48,"body":"and we convert that traffic"},{"startTime":1767.22,"endTime":1770.48,"body":"in, into giveaway leads,"},{"startTime":1770.481,"endTime":1773.68,"body":"which they give us their email and"},{"startTime":1770.481,"endTime":1773.68,"body":"name. It is typically just email."},{"startTime":1773.681,"endTime":1774.72,"body":"Is that what we usually use?"},{"startTime":1776.31,"endTime":1780.0,"body":"Yeah, I, I would recommend, so I see"},{"startTime":1776.31,"endTime":1780.0,"body":"people ask a lot, like first name,"},{"startTime":1780.001,"endTime":1784.0,"body":"last name. Sometimes I even see a phone"},{"startTime":1780.001,"endTime":1784.0,"body":"number and that's gonna really drop your"},{"startTime":1784.001,"endTime":1787.52,"body":"conversions. Cuz if you think about"},{"startTime":1784.001,"endTime":1787.52,"body":"it in all our eCommerce emails,"},{"startTime":1787.521,"endTime":1790.88,"body":"you're highly ever gonna"},{"startTime":1787.521,"endTime":1790.88,"body":"use the first name,"},{"startTime":1791.08,"endTime":1794.24,"body":"personalization token in their"},{"startTime":1791.08,"endTime":1794.24,"body":"email. So just skip that. Yeah."},{"startTime":1794.24,"endTime":1797.08,"body":"And you can ask for their email or their"},{"startTime":1794.24,"endTime":1797.08,"body":"phone number on the LA in the back end,"},{"startTime":1797.081,"endTime":1800.71,"body":"if you wanna give people extra credit"},{"startTime":1797.081,"endTime":1800.71,"body":"for subscribing via SMS, you get to say,"},{"startTime":1800.711,"endTime":1803.99,"body":"Hey, this is worth, worth 50"},{"startTime":1800.711,"endTime":1803.99,"body":"additional entries. Um, exactly."},{"startTime":1804.39,"endTime":1806.75,"body":"That's describe to be SMS."},{"startTime":1804.39,"endTime":1806.75,"body":"So they, they come in,"},{"startTime":1806.86,"endTime":1808.63,"body":"they opt in and then on the backend,"},{"startTime":1808.631,"endTime":1813.59,"body":"they have the ability to earn more"},{"startTime":1808.631,"endTime":1813.59,"body":"entries by engaging with us on social"},{"startTime":1813.591,"endTime":1815.55,"body":"media platforms, referring us to friends,"},{"startTime":1815.551,"endTime":1819.47,"body":"which I know we typically will give a"},{"startTime":1815.551,"endTime":1819.47,"body":"high point value to that because we want"},{"startTime":1819.53,"endTime":1823.46,"body":"the viral component of sharing with other"},{"startTime":1819.53,"endTime":1823.46,"body":"people. So we have organic growth. Uh,"},{"startTime":1823.461,"endTime":1827.06,"body":"maybe you ask for the SMS that can"},{"startTime":1823.461,"endTime":1827.06,"body":"subscribe the SMS and that gives more. Um,"},{"startTime":1827.48,"endTime":1829.7,"body":"so we're gonna have those"},{"startTime":1827.48,"endTime":1829.7,"body":"components to keep them engaged."},{"startTime":1830.16,"endTime":1833.78,"body":"And then they enter into an email series"},{"startTime":1830.16,"endTime":1833.78,"body":"and then once something on our email"},{"startTime":1833.781,"endTime":1837.5,"body":"tool, we're going to nurture them."},{"startTime":1833.781,"endTime":1837.5,"body":"We announce the winner with a,"},{"startTime":1837.66,"endTime":1841.14,"body":"and maybe we do a soft sell so that that"},{"startTime":1837.66,"endTime":1841.14,"body":"we have opportunity to generate sales."},{"startTime":1841.67,"endTime":1843.13,"body":"And then later down the line,"},{"startTime":1843.131,"endTime":1848.05,"body":"we end up doing an actual sale after"},{"startTime":1843.131,"endTime":1848.05,"body":"about 28 days of at least nurturing"},{"startTime":1848.051,"endTime":1848.81,"body":"them through that next month."},{"startTime":1848.81,"endTime":1853.69,"body":"Exactly. So after those 20"},{"startTime":1848.81,"endTime":1853.69,"body":"days, 28 days, then you can do,"},{"startTime":1853.96,"endTime":1854.571,"body":"like you said,"},{"startTime":1854.571,"endTime":1858.53,"body":"an actual sale and you can do a"},{"startTime":1854.571,"endTime":1858.53,"body":"flash sale only through this list."},{"startTime":1859.11,"endTime":1862.68,"body":"So it's not really visible to everybody"},{"startTime":1859.11,"endTime":1862.68,"body":"else, but you only running to them."},{"startTime":1862.71,"endTime":1864.88,"body":"It's exclusive to give away, uh,"},{"startTime":1864.881,"endTime":1869.6,"body":"participants and you can make it as"},{"startTime":1864.881,"endTime":1869.6,"body":"big as your margins will allow you"},{"startTime":1869.601,"endTime":1873.48,"body":"because this is your chance to"},{"startTime":1869.601,"endTime":1873.48,"body":"convert them into customers."},{"startTime":1873.94,"endTime":1877.6,"body":"And I always say, even if you break,"},{"startTime":1873.94,"endTime":1877.6,"body":"even at this first conversion,"},{"startTime":1878.42,"endTime":1882.4,"body":"if there's a way for you to increase"},{"startTime":1878.42,"endTime":1882.4,"body":"their AOB or their lifetime value,"},{"startTime":1882.99,"endTime":1886.59,"body":"like do it because that, that"},{"startTime":1882.99,"endTime":1886.59,"body":"way you earn their trust,"},{"startTime":1886.77,"endTime":1889.43,"body":"you got they're in your"},{"startTime":1886.77,"endTime":1889.43,"body":"ecosystem. Now they're a customer."},{"startTime":1889.73,"endTime":1891.31,"body":"And now it's up to you to keep,"},{"startTime":1892.26,"endTime":1896.67,"body":"keep them as a customer and grow them as"},{"startTime":1892.26,"endTime":1896.67,"body":"a customer in a lifetime value. So, um,"},{"startTime":1897.48,"endTime":1901.75,"body":"after those 28 days launch a life sale"},{"startTime":1897.48,"endTime":1901.75,"body":"and see what you can do to keep them on."},{"startTime":1902.29,"endTime":1902.75,"body":"So really."},{"startTime":1902.75,"endTime":1903.26,"body":"One,"},{"startTime":1903.26,"endTime":1907.82,"body":"once you have this set up and you've run"},{"startTime":1903.26,"endTime":1907.82,"body":"this the first time you've set this up"},{"startTime":1907.821,"endTime":1911.06,"body":"and you've run this, uh, and you"},{"startTime":1907.821,"endTime":1911.06,"body":"have all those nurturing emails."},{"startTime":1911.061,"endTime":1913.7,"body":"So people come in, they opt in"},{"startTime":1911.061,"endTime":1913.7,"body":"they're part of that giveaway."},{"startTime":1914.2,"endTime":1915.94,"body":"And then they have this"},{"startTime":1914.2,"endTime":1915.94,"body":"nurturing sequence."},{"startTime":1915.96,"endTime":1918.98,"body":"You can just basically"},{"startTime":1915.96,"endTime":1918.98,"body":"repeat this sequence and,"},{"startTime":1919.22,"endTime":1921.66,"body":"or repeat this process and"},{"startTime":1919.22,"endTime":1921.66,"body":"do a different giveaway,"},{"startTime":1921.661,"endTime":1925.29,"body":"but they still follow the same process"},{"startTime":1921.661,"endTime":1925.29,"body":"because those emails are created, right?"},{"startTime":1926.3,"endTime":1929.21,"body":"Absolutely. You could"},{"startTime":1926.3,"endTime":1929.21,"body":"even do the same giveaway."},{"startTime":1929.211,"endTime":1931.77,"body":"Like if you come up with"},{"startTime":1929.211,"endTime":1931.77,"body":"a prize that, that works,"},{"startTime":1931.771,"endTime":1936.45,"body":"there's the same giveaway that you can"},{"startTime":1931.771,"endTime":1936.45,"body":"actually launch different audiences with,"},{"startTime":1936.52,"endTime":1939.89,"body":"obviously skipping, promoting it to"},{"startTime":1936.52,"endTime":1939.89,"body":"your list. You would not do that."},{"startTime":1939.96,"endTime":1942.93,"body":"Skip that part. And then you"},{"startTime":1939.96,"endTime":1942.93,"body":"do straight cold traffic ads,"},{"startTime":1943.12,"endTime":1947.08,"body":"keep trying people to your website,"},{"startTime":1943.12,"endTime":1947.08,"body":"keep having them, um, opt in."},{"startTime":1947.15,"endTime":1950.72,"body":"Like that is something that can be"},{"startTime":1947.15,"endTime":1950.72,"body":"almost like a evergreen handle. And."},{"startTime":1950.76,"endTime":1954.64,"body":"I think, I think the biggest thing is"},{"startTime":1950.76,"endTime":1954.64,"body":"that this is not an instant gratification,"},{"startTime":1954.67,"endTime":1957.68,"body":"like driving for purchases and"},{"startTime":1954.67,"endTime":1957.68,"body":"having instant sales right away."},{"startTime":1957.681,"endTime":1959.56,"body":"This is a longer term approach,"},{"startTime":1959.74,"endTime":1963.84,"body":"but it's incredibly effective because"},{"startTime":1959.74,"endTime":1963.84,"body":"if your email list is 10, 20, 50,"},{"startTime":1963.841,"endTime":1966.12,"body":"or a hundred thousand people, and you're"},{"startTime":1963.841,"endTime":1966.12,"body":"hitting black Friday, cyber Monday,"},{"startTime":1966.23,"endTime":1966.921,"body":"your black Friday,"},{"startTime":1966.921,"endTime":1970.8,"body":"cyber Monday from all the effort"},{"startTime":1966.921,"endTime":1970.8,"body":"throughout the year is gonna be a big,"},{"startTime":1971.26,"endTime":1975.56,"body":"big impact on your revenue. And"},{"startTime":1971.26,"endTime":1975.56,"body":"so I, I think this is wonderful."},{"startTime":1975.82,"endTime":1979.39,"body":"And I think one thing to encourage people"},{"startTime":1975.82,"endTime":1979.39,"body":"is one thing we all always say here at"},{"startTime":1979.55,"endTime":1982.35,"body":"flight media and in our office"},{"startTime":1979.55,"endTime":1982.35,"body":"is that the first is the worst."},{"startTime":1983.13,"endTime":1986.51,"body":"The first giveaway you do is going to be"},{"startTime":1983.13,"endTime":1986.51,"body":"the worst giveaway that you do because"},{"startTime":1986.511,"endTime":1988.91,"body":"you don't know what works."},{"startTime":1986.511,"endTime":1988.91,"body":"You don't know, uh, the,"},{"startTime":1988.911,"endTime":1992.35,"body":"if the offer does really well, but if it"},{"startTime":1988.911,"endTime":1992.35,"body":"does, you can start to replicate that,"},{"startTime":1992.351,"endTime":1993.184,"body":"like Maya said,"},{"startTime":1993.25,"endTime":1996.11,"body":"you could do the same one and you could"},{"startTime":1993.25,"endTime":1996.11,"body":"have an ongoing giveaway as part of your"},{"startTime":1996.22,"endTime":1997.63,"body":"overall marketing strategy."},{"startTime":1997.63,"endTime":2001.58,"body":"That's going to fuel people into your"},{"startTime":1997.63,"endTime":2001.58,"body":"database and you're gonna constantly be"},{"startTime":2001.581,"endTime":2004.9,"body":"able to nurture them and"},{"startTime":2001.581,"endTime":2004.9,"body":"sell to them on autopilot."},{"startTime":2005.0,"endTime":2006.74,"body":"So if you're listening to this right now,"},{"startTime":2006.92,"endTime":2008.98,"body":"and maybe you're inspired and"},{"startTime":2006.92,"endTime":2008.98,"body":"you're hearing this and you're like,"},{"startTime":2008.981,"endTime":2012.86,"body":"oh my goodness, I need to grow my email"},{"startTime":2008.981,"endTime":2012.86,"body":"list. I'm at zero or I'm at 200,000."},{"startTime":2013.26,"endTime":2014.58,"body":"And it doesn't matter where"},{"startTime":2013.26,"endTime":2014.58,"body":"your email list is at,"},{"startTime":2014.76,"endTime":2017.82,"body":"but I want to grow my list"},{"startTime":2014.76,"endTime":2017.82,"body":"and I want to do a giveaway."},{"startTime":2018.04,"endTime":2021.17,"body":"If you wanna see how we do this,"},{"startTime":2018.04,"endTime":2021.17,"body":"you wanna see the exact strategies."},{"startTime":2021.171,"endTime":2022.45,"body":"You wanna see the exact emails,"},{"startTime":2022.56,"endTime":2027.29,"body":"copy and paste the emails and the"},{"startTime":2022.56,"endTime":2027.29,"body":"flows that we do, then go to Ali"},{"startTime":2030.69,"endTime":2031.69,"body":"podcast.com/giveaway. And on that page,"},{"startTime":2031.75,"endTime":2035.69,"body":"you're gonna be able to see exactly of"},{"startTime":2031.75,"endTime":2035.69,"body":"what we go through in order to craft"},{"startTime":2035.79,"endTime":2040.68,"body":"golden giveaway offers how to"},{"startTime":2035.79,"endTime":2040.68,"body":"maximize our nurturing emails on"},{"startTime":2040.681,"endTime":2043.36,"body":"our sales emails. So we can have the"},{"startTime":2040.681,"endTime":2043.36,"body":"revenue because that is important."},{"startTime":2043.361,"endTime":2047.6,"body":"Then also have to really promote these"},{"startTime":2043.361,"endTime":2047.6,"body":"and scale these up from a paid ad and a"},{"startTime":2047.601,"endTime":2051.76,"body":"free marketing standpoint. So"},{"startTime":2047.601,"endTime":2051.76,"body":"go to Ali podcast.com/giveaway."},{"startTime":2051.761,"endTime":2056.16,"body":"If you wanna see how we do this and"},{"startTime":2051.761,"endTime":2056.16,"body":"hundreds, and maybe even thousands,"},{"startTime":2056.161,"endTime":2060.99,"body":"by the time you hear this have done it"},{"startTime":2056.161,"endTime":2060.99,"body":"as well. All right. So to who close them,"},{"startTime":2061.03,"endTime":2064.47,"body":"I do wanna talk about one final"},{"startTime":2061.03,"endTime":2064.47,"body":"thing and I wanna talk about, um,"},{"startTime":2064.69,"endTime":2069.15,"body":"really getting people to our giveaway."},{"startTime":2064.69,"endTime":2069.15,"body":"So we talked about crafting the offer,"},{"startTime":2069.37,"endTime":2071.95,"body":"how we need to build it out and what"},{"startTime":2069.37,"endTime":2071.95,"body":"that funnel really looks like Maya."},{"startTime":2072.21,"endTime":2074.51,"body":"But the next question is, well,"},{"startTime":2072.21,"endTime":2074.51,"body":"how do we fill the giveaway?"},{"startTime":2074.511,"endTime":2077.79,"body":"Like how do we get people to"},{"startTime":2074.511,"endTime":2077.79,"body":"this giveaway? Because, uh,"},{"startTime":2077.791,"endTime":2080.71,"body":"some people are starting from zero and"},{"startTime":2077.791,"endTime":2080.71,"body":"maybe they don't have a big social media"},{"startTime":2080.91,"endTime":2082.26,"body":"audience. Maybe you"},{"startTime":2080.91,"endTime":2082.26,"body":"have some social media."},{"startTime":2082.36,"endTime":2087.06,"body":"So let's kind of give a brief"},{"startTime":2082.36,"endTime":2087.06,"body":"overview of how we will usually"},{"startTime":2087.33,"endTime":2088.46,"body":"fill giveaway campaigns."},{"startTime":2090.24,"endTime":2092.38,"body":"If you're starting from"},{"startTime":2090.24,"endTime":2092.38,"body":"zero for the email,"},{"startTime":2092.41,"endTime":2097.22,"body":"like then your number one most"},{"startTime":2092.41,"endTime":2097.22,"body":"important think will be an ad campaign"},{"startTime":2097.94,"endTime":2098.74,"body":"\u003cinaudible\u003e campaign."},{"startTime":2098.74,"endTime":2102.89,"body":"Where're driving people to your giveaway"},{"startTime":2098.74,"endTime":2102.89,"body":"page a and having them opt in and"},{"startTime":2103.13,"endTime":2104.21,"body":"exchange for email address."},{"startTime":2106.15,"endTime":2109.01,"body":"And if I have an audience,"},{"startTime":2106.15,"endTime":2109.01,"body":"so that's one example."},{"startTime":2109.03,"endTime":2110.53,"body":"So then if you have an"},{"startTime":2109.03,"endTime":2110.53,"body":"audience like what's,"},{"startTime":2110.531,"endTime":2114.61,"body":"what are other ways that you"},{"startTime":2110.531,"endTime":2114.61,"body":"recommend to, to, to get people in it?"},{"startTime":2116.17,"endTime":2117.97,"body":"I believe we touched on"},{"startTime":2116.17,"endTime":2117.97,"body":"this a little earlier,"},{"startTime":2118.19,"endTime":2122.01,"body":"but if you have an audience like"},{"startTime":2118.19,"endTime":2122.01,"body":"use it, that should be yours."},{"startTime":2122.56,"endTime":2124.32,"body":"13 points send the promo campaign,"},{"startTime":2124.69,"endTime":2128.08,"body":"announcing this one to three emails"},{"startTime":2124.69,"endTime":2128.08,"body":"through a list, get 'em excited,"},{"startTime":2128.23,"endTime":2132.52,"body":"have them join, and then really"},{"startTime":2128.23,"endTime":2132.52,"body":"reward them for sharing in that, um,"},{"startTime":2132.76,"endTime":2135.64,"body":"gamification section of,"},{"startTime":2132.76,"endTime":2135.64,"body":"of the giveaway itself."},{"startTime":2136.02,"endTime":2138.48,"body":"You really wanna encourage sharing."},{"startTime":2138.74,"endTime":2141.32,"body":"So if all their actions"},{"startTime":2138.74,"endTime":2141.32,"body":"are giving them, you know,"},{"startTime":2141.321,"endTime":2146.08,"body":"additional three to five entries, then"},{"startTime":2141.321,"endTime":2146.08,"body":"sharing should give them 50, like really,"},{"startTime":2146.081,"endTime":2150.44,"body":"really push them to do this"},{"startTime":2146.081,"endTime":2150.44,"body":"because they're going to"},{"startTime":2150.441,"endTime":2153.72,"body":"portion and that momentum"},{"startTime":2150.441,"endTime":2153.72,"body":"you need to really get going."},{"startTime":2154.06,"endTime":2157.15,"body":"And then if you do have following,"},{"startTime":2154.06,"endTime":2157.15,"body":"if you have a big website,"},{"startTime":2157.21,"endTime":2160.71,"body":"if you have a lot of traffic, make"},{"startTime":2157.21,"endTime":2160.71,"body":"sure you use your website as well,"},{"startTime":2161.11,"endTime":2163.99,"body":"put a pop up on your website,"},{"startTime":2161.11,"endTime":2163.99,"body":"add it wherever possible,"},{"startTime":2164.45,"endTime":2167.87,"body":"use your social media post about"},{"startTime":2164.45,"endTime":2167.87,"body":"it. Talk about it, create a buzz,"},{"startTime":2168.26,"endTime":2172.35,"body":"just so people know it's happening."},{"startTime":2168.26,"endTime":2172.35,"body":"Uh, but do it only first time."},{"startTime":2172.45,"endTime":2174.63,"body":"If you're gonna do this"},{"startTime":2172.45,"endTime":2174.63,"body":"as an evergreen thing,"},{"startTime":2175.04,"endTime":2178.78,"body":"don't blast it again on your"},{"startTime":2175.04,"endTime":2178.78,"body":"social, on your, on your website,"},{"startTime":2178.94,"endTime":2181.82,"body":"people and get tired of it."},{"startTime":2178.94,"endTime":2181.82,"body":"Just save it for the full shop."},{"startTime":2182.24,"endTime":2185.38,"body":"So the first time we do"},{"startTime":2182.24,"endTime":2185.38,"body":"a campaign, we're, we're,"},{"startTime":2185.51,"endTime":2188.78,"body":"we're hitting our own database."},{"startTime":2185.51,"endTime":2188.78,"body":"We're hitting our own social media."},{"startTime":2189.11,"endTime":2192.7,"body":"We're hitting our email list. We're"},{"startTime":2189.11,"endTime":2192.7,"body":"throwing popups on our website."},{"startTime":2192.701,"endTime":2196.3,"body":"We're going all in on our first"},{"startTime":2192.701,"endTime":2196.3,"body":"giveaway all in, right? Exactly. Okay."},{"startTime":2196.301,"endTime":2197.46,"body":"So we go all in, we get em on,"},{"startTime":2198.23,"endTime":2202.29,"body":"but then if we wanted to incorporate"},{"startTime":2198.23,"endTime":2202.29,"body":"giveaways into our overall"},{"startTime":2202.76,"endTime":2204.89,"body":"ongoing marketing strategy,"},{"startTime":2202.76,"endTime":2204.89,"body":"then at that point,"},{"startTime":2204.891,"endTime":2209.41,"body":"you're saying don't do all of those"},{"startTime":2204.891,"endTime":2209.41,"body":"things. Shift more to a paid traffic."},{"startTime":2209.69,"endTime":2212.21,"body":"Approach. Exactly. Go"},{"startTime":2209.69,"endTime":2212.21,"body":"paid traffic approach."},{"startTime":2212.211,"endTime":2215.21,"body":"Because thinking from a user"},{"startTime":2212.211,"endTime":2215.21,"body":"perspective and to succeed,"},{"startTime":2215.23,"endTime":2217.93,"body":"you always need to be thinking from"},{"startTime":2215.23,"endTime":2217.93,"body":"your, your buyer's perspective."},{"startTime":2218.39,"endTime":2222.64,"body":"They're gonna get tired. There's"},{"startTime":2218.39,"endTime":2222.64,"body":"gonna be that feeling of, oh,"},{"startTime":2222.641,"endTime":2224.92,"body":"there's always something."},{"startTime":2222.641,"endTime":2224.92,"body":"There's always a getaway."},{"startTime":2224.96,"endTime":2228.0,"body":"I might as well not buy because next"},{"startTime":2224.96,"endTime":2228.0,"body":"month they're gonna be giving away"},{"startTime":2228.001,"endTime":2230.84,"body":"something else. That's"},{"startTime":2228.001,"endTime":2230.84,"body":"why we recommend doing it."},{"startTime":2230.91,"endTime":2235.4,"body":"Once all in take everything"},{"startTime":2230.91,"endTime":2235.4,"body":"you have put all on the table,"},{"startTime":2235.58,"endTime":2240.19,"body":"get them all in. And then after that"},{"startTime":2235.58,"endTime":2240.19,"body":"point, you start doing this second,"},{"startTime":2240.32,"endTime":2244.51,"body":"third, 10th time then rely on"},{"startTime":2240.32,"endTime":2244.51,"body":"page traffic to generate, um,"},{"startTime":2245.63,"endTime":2246.27,"body":"infants."},{"startTime":2246.27,"endTime":2248.19,"body":"I love it. I love it. And I will just say,"},{"startTime":2248.98,"endTime":2251.67,"body":"even if you don't run a"},{"startTime":2248.98,"endTime":2251.67,"body":"ton of Facebook ads or you,"},{"startTime":2251.99,"endTime":2254.87,"body":"Facebook ads is personally what we"},{"startTime":2251.99,"endTime":2254.87,"body":"have seen work the best for this,"},{"startTime":2255.37,"endTime":2256.83,"body":"but even if you aren't running ads,"},{"startTime":2256.86,"endTime":2261.7,"body":"this is a way for you to get your feet"},{"startTime":2256.86,"endTime":2261.7,"body":"wet advertising game at a really low"},{"startTime":2261.81,"endTime":2266.66,"body":"barrier to entry. Um, driving"},{"startTime":2261.81,"endTime":2266.66,"body":"traffic to giveaways is very,"},{"startTime":2267.3,"endTime":2272.26,"body":"uh, very lucrative. And we see giveaways"},{"startTime":2267.3,"endTime":2272.26,"body":"getting leads for 20 cents, 50 cents,"},{"startTime":2272.261,"endTime":2273.98,"body":"less than a dog, depending on when"},{"startTime":2272.261,"endTime":2273.98,"body":"you're saying this, I don't know."},{"startTime":2273.981,"endTime":2276.98,"body":"Maybe Facebook, CPMs and costs are"},{"startTime":2273.981,"endTime":2276.98,"body":"a lot higher than they are now. Um,"},{"startTime":2277.12,"endTime":2280.33,"body":"but we see 'em across the board."},{"startTime":2277.12,"endTime":2280.33,"body":"It depends on what the giveaway is,"},{"startTime":2280.39,"endTime":2284.85,"body":"but usually sub $1 for a lead."},{"startTime":2280.39,"endTime":2284.85,"body":"And we just ran a campaign."},{"startTime":2285.28,"endTime":2287.09,"body":"I'll give some tangible numbers"},{"startTime":2285.28,"endTime":2287.09,"body":"here to kind of close out."},{"startTime":2287.11,"endTime":2289.89,"body":"We just ran a campaign. And one of"},{"startTime":2287.11,"endTime":2289.89,"body":"the campaigns for one of our clients,"},{"startTime":2290.35,"endTime":2292.81,"body":"the goal was to get 2000 people"},{"startTime":2290.35,"endTime":2292.81,"body":"to their email list. They were,"},{"startTime":2292.811,"endTime":2295.21,"body":"they were a little bit lower on their"},{"startTime":2292.811,"endTime":2295.21,"body":"email list and they were just getting"},{"startTime":2295.211,"endTime":2298.21,"body":"started. So wanna get"},{"startTime":2295.211,"endTime":2298.21,"body":"2000. Well, we ended it,"},{"startTime":2298.93,"endTime":2301.52,"body":"I think 4,500 leads from Facebook."},{"startTime":2301.86,"endTime":2305.56,"body":"We had a $1,000 budget and our goal"},{"startTime":2301.86,"endTime":2305.56,"body":"was to get leads for 50 cents. Well,"},{"startTime":2305.561,"endTime":2307.28,"body":"we ended up getting"},{"startTime":2305.561,"endTime":2307.28,"body":"leads for, I forget the,"},{"startTime":2307.281,"endTime":2309.24,"body":"it was like 21 cents"},{"startTime":2307.281,"endTime":2309.24,"body":"or something like that."},{"startTime":2309.46,"endTime":2312.6,"body":"But then we had the multiplier effects"},{"startTime":2309.46,"endTime":2312.6,"body":"where people were sharing it and getting"},{"startTime":2312.601,"endTime":2314.32,"body":"their friends and their family, uh,"},{"startTime":2314.38,"endTime":2319.08,"body":"to also opt in that were relevant to that"},{"startTime":2314.38,"endTime":2319.08,"body":"giveaway. And so Facebook ads is very,"},{"startTime":2319.081,"endTime":2323.36,"body":"very lucrative in that campaign."},{"startTime":2319.081,"endTime":2323.36,"body":"Even from the sales emails,"},{"startTime":2323.361,"endTime":2326.56,"body":"haven't even gone out. The nurturing"},{"startTime":2323.361,"endTime":2326.56,"body":"sequence isn't even halfway barely."},{"startTime":2326.561,"endTime":2327.76,"body":"It hasn't even started. I don't think,"},{"startTime":2327.761,"endTime":2330.28,"body":"I think the giveaway just"},{"startTime":2327.761,"endTime":2330.28,"body":"ended and it already has, like,"},{"startTime":2330.44,"endTime":2331.273,"body":"I forget how many in sales,"},{"startTime":2331.44,"endTime":2335.03,"body":"we put a thousand in ad spend into the"},{"startTime":2331.44,"endTime":2335.03,"body":"small campaign to test it. And it has,"},{"startTime":2335.35,"endTime":2339.79,"body":"oh, sales are already over that. The"},{"startTime":2335.35,"endTime":2339.79,"body":"sales are significantly. I mean, three,"},{"startTime":2340.03,"endTime":2342.35,"body":"four X that I believe mm-hmm"},{"startTime":2340.03,"endTime":2342.35,"body":"\u003caffirmative\u003e I think, yeah."},{"startTime":2342.351,"endTime":2347.07,"body":"Three to 4,000 in sales, just on"},{"startTime":2342.351,"endTime":2347.07,"body":"that $1,000 trial test. And so,"},{"startTime":2347.33,"endTime":2349.75,"body":"and we haven't even done the nurturing"},{"startTime":2347.33,"endTime":2349.75,"body":"in the sales and everyth and that's still"},{"startTime":2349.751,"endTime":2353.27,"body":"to come. And so if you can really hone"},{"startTime":2349.751,"endTime":2353.27,"body":"this in, you really figure it out."},{"startTime":2353.271,"endTime":2357.98,"body":"Paid traffic is wonderful way that you"},{"startTime":2353.271,"endTime":2357.98,"body":"can consistently grow your email list."},{"startTime":2357.981,"endTime":2360.9,"body":"If you have a giveaway that works, you,"},{"startTime":2357.981,"endTime":2360.9,"body":"you do it with your list the first time."},{"startTime":2361.36,"endTime":2362.34,"body":"And then after that,"},{"startTime":2362.64,"endTime":2366.22,"body":"you then continue to scale and"},{"startTime":2362.64,"endTime":2366.22,"body":"continue driving paid traffic."},{"startTime":2366.5,"endTime":2370.9,"body":"And that will become a new source"},{"startTime":2366.5,"endTime":2370.9,"body":"of ongoing lead gen and backend"},{"startTime":2371.01,"endTime":2374.98,"body":"nurturing sales. I love"},{"startTime":2371.01,"endTime":2374.98,"body":"it. Cool. Well, Maya,"},{"startTime":2374.981,"endTime":2378.97,"body":"thanks for hanging out. We appreciate"},{"startTime":2374.981,"endTime":2378.97,"body":"you. We love you. You're amazing. Um,"},{"startTime":2379.07,"endTime":2380.45,"body":"to recap here, I did,"},{"startTime":2380.53,"endTime":2382.89,"body":"I did have just some notes here to kind"},{"startTime":2380.53,"endTime":2382.89,"body":"of recap what we've talked about. So,"},{"startTime":2383.61,"endTime":2388.01,"body":"uh, a giveaway serve is an amazing funnel"},{"startTime":2383.61,"endTime":2388.01,"body":"and communication strategy for your"},{"startTime":2388.17,"endTime":2389.003,"body":"business."},{"startTime":2389.23,"endTime":2392.93,"body":"And we talked about what makes a good"},{"startTime":2389.23,"endTime":2392.93,"body":"offer and what makes a bad offer."},{"startTime":2392.931,"endTime":2395.49,"body":"We don't wanna give away"},{"startTime":2392.931,"endTime":2395.49,"body":"cash or a trip to Tahiti."},{"startTime":2396.32,"endTime":2398.52,"body":"I don't know someone should give"},{"startTime":2396.32,"endTime":2398.52,"body":"that away and then just help us,"},{"startTime":2398.58,"endTime":2400.52,"body":"let us help you run it."},{"startTime":2398.58,"endTime":2400.52,"body":"And we'll magically choose,"},{"startTime":2400.68,"endTime":2401.84,"body":"let know how someone on our team. Yeah."},{"startTime":2401.841,"endTime":2404.04,"body":"We'll magically choose someone"},{"startTime":2401.841,"endTime":2404.04,"body":"on our team as the winner. Um,"},{"startTime":2404.18,"endTime":2406.48,"body":"we talked about what makes a good"},{"startTime":2404.18,"endTime":2406.48,"body":"offer and how to build that out."},{"startTime":2406.74,"endTime":2409.92,"body":"And then we talked a little bit about"},{"startTime":2406.74,"endTime":2409.92,"body":"how to start filling that with the first"},{"startTime":2409.921,"endTime":2413.08,"body":"giveaway you want to leverage the current"},{"startTime":2409.921,"endTime":2413.08,"body":"existing traffic and list you have."},{"startTime":2413.46,"endTime":2416.48,"body":"And then after you've done that"},{"startTime":2413.46,"endTime":2416.48,"body":"one in use paid traffic on that."},{"startTime":2416.79,"endTime":2420.03,"body":"And after you've done that one move to"},{"startTime":2416.79,"endTime":2420.03,"body":"the point where you're doing a giveaway"},{"startTime":2420.031,"endTime":2420.831,"body":"testing, new offers,"},{"startTime":2420.831,"endTime":2424.91,"body":"seeing what works best and then"},{"startTime":2420.831,"endTime":2424.91,"body":"shift over to a paid traffic at, uh,"},{"startTime":2424.911,"endTime":2429.75,"body":"paid traffic strategy to constantly"},{"startTime":2424.911,"endTime":2429.75,"body":"grow your list. Well, Maya,"},{"startTime":2430.08,"endTime":2432.95,"body":"thank you for joining"},{"startTime":2430.08,"endTime":2432.95,"body":"us today on the podcast,"},{"startTime":2433.01,"endTime":2435.95,"body":"you guys are gonna see a lot more of"},{"startTime":2433.01,"endTime":2435.95,"body":"Maya. Uh, she'll be over here, uh,"},{"startTime":2435.951,"endTime":2437.86,"body":"sooner than later and"},{"startTime":2435.951,"endTime":2437.86,"body":"here throughout the year."},{"startTime":2437.861,"endTime":2440.82,"body":"So you'll see her in the studio with"},{"startTime":2437.861,"endTime":2440.82,"body":"me. This happens to be over webcam,"},{"startTime":2440.821,"endTime":2444.94,"body":"unfortunately, not as fun, but"},{"startTime":2440.821,"endTime":2444.94,"body":"thank you, Maya, for joining us,"},{"startTime":2445.96,"endTime":2450.02,"body":"you guys have been listening"},{"startTime":2445.96,"endTime":2450.02,"body":"to the e-commerce alley podcast"},{"startTime":2451.05,"endTime":2455.7,"body":"with Maya Snyder. You can find"},{"startTime":2451.05,"endTime":2455.7,"body":"the show notes for this episode,"},{"startTime":2456.0,"endTime":2459.49,"body":"as well as additional resource are some"},{"startTime":2456.0,"endTime":2459.49,"body":"things that we've talked about today by"},{"startTime":2459.491,"endTime":2463.69,"body":"going to Ali podcast.com and"},{"startTime":2459.491,"endTime":2463.69,"body":"on behalf of the entire team"},{"startTime":2464.35,"endTime":2467.61,"body":"and Dylan behind the scenes here,"},{"startTime":2464.35,"endTime":2467.61,"body":"making all this magic happen."},{"startTime":2468.07,"endTime":2472.93,"body":"We want to thank you for being our"},{"startTime":2468.07,"endTime":2472.93,"body":"listener and for hanging out with"},{"startTime":2472.931,"endTime":2477.65,"body":"us and for making the world a"},{"startTime":2472.931,"endTime":2477.65,"body":"better place with your products."},{"startTime":2478.17,"endTime":2478.92,"body":"We'll see you soon."}]}