The Ecommerce Alley

TEA 188: Setting Revenue Goals, Scaling Broke & Hitting $1M

Josh Coffy

How do you set revenue goals? Most people set arbitrary numbers like $10k or $100k/mo, but don’t know WHY. 

Or they scale to their target revenue, but aren’t profitable along the way or their margins are incredibly slim.

In this episode, Josh and Dylan talk about 3 levels you ascend through in your business, how it felt when we hit $1M in sales and why we don’t set revenue goals any more. 


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