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The Ecommerce Alley
Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
The Ecommerce Alley
TEA 229: Meta is changing… again! (2026 Algorithm Update)
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► State Of Meta Ads Workshop
In this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it’s optimizing for true interest alignment.
If your ads get engagement but won’t scale…
If your ROAS feels unstable…
If performance feels harder than it did a year ago…
This episode explains why.
► Get Breezeway & Never Second Guess Your Meta Ads Again
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► State Of Meta Ads 2026 Workshop
► Visit Our Website For Training and Resources
► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!
► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month
► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again
► Follow Josh on social media:
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