Learn How This PR Expert Is Helping Businesses Grow Their Audience Using Organic PR with Lexie Smith of THEPRBARInc.

Lexie Smith, Founder of THEPRBARInc., Co-Founder of Ready Set Coach, and Host of the Pitchin’ and Sippin’ Podcast, discusses the main differences between marketing and PR and how she found herself in the PR industry, For Lexie Smith, PR can be broken down into six relationships that, she explains, are how we build relationships through networking. Lexie Smith PR coaching has changed the game in the PR industry and she takes the time to break it down for all of our viewers. 

What You’ll Learn:

• How Lexie started her public relations business. 
• Why she started coaching others in PR.
• Why networking is an integral part of any PR strategy.
• Lexie's six relationships of PR.
• How to distinguish bad press and how it affects your company’s goals.

 If you want to learn more about Lexie Smith, or THEPRBARInc., check out her social media: Instagram, LinkedIn and Facebook  or THEPRBAR’s website!

Interested in learning more about this show? Meet our brand Apollo & Artemis.

Instagram: @lauraleebotsacos 

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Transcript

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Laura Lee Botsacos  0:02  

Hi everyone, I'm Laura Lee botsacos founder and co creator of Apollo and Artemis beauty by equality. And you are listening to the business serum Podcast, where I'll bring you stories of people who have impacted the world through their unique business experiences, and how they have utilized their past and excavated their own life story to master the art of the ever changing sales strategy, beginning with themselves, because if you can close yourself on you, you can close yourself on everyone. I'm your host, Laura Lee Botsacos And today, we'll be talking with Lexie Smith, named brilliant PR expert and trail blazer women leaders in 2021 is a PR coach host of the pitching and sipping podcast, co founder of Ready Set coach and the founder of the PR bar Inc, an online coaching brand that empowers entrepreneurs to increase their influence, impact and revenue through relationship driven marketing and PR. Lexie, thank you so much for joining us.

Lexie Smith  1:08  

I'm so excited to be here. And I just have to say my intro was so much simpler before I entered entrepreneurship. 

Laura Lee Botsacos  1:17  

I know I was actually sitting here going. How does this woman even have time to come onto my humble little podcast? I mean, that's pretty. That's very impressive.

Lexie Smith  1:26  

Thank you. I yeah, that you know, I'm blushing over here when it's you it doesn't seem that impressive. But I'm glad it's coming off that way.

Laura Lee Botsacos  1:34  

Yeah, it's there. It certainly does. So let's just dive in. Because there's so many questions I have for you, because I must, I must admit that I'm really honored that you're here today on the business serum. I definitely have, I've taken a couple of courses from you. When you've spoken at different female entrepreneurial societies, I've made sure that I've joined up and I've always found each just to be this wealth of information. So I would love to start off with if we can maybe go back to the beginning. And if you just tell me a quick little history about what you were doing prior to launching your business.

Lexie Smith  2:08  

Yeah, well, first, thank you again, you're making me blush already twice in two minutes. I'm back to the beginning, let's go to college. Because that's really when the career started, I actually started working for a PR agency and undergrad, which gave me a really unique opportunity to build out what I call my real world client roster at a very young age. And that was for a tech PR firm out of New York in San Francisco. From there, I moved to Los Angeles, I was working with brands that were on the show Shark Tank. That's the most notable kind of claim to fame there was in house, I was the director of PR and marketing for a Hospitality Group across Los Angeles. Then, most recently, prior to my leap into entrepreneurship, I was the vice president of PR and marketing of a telecommunications company. So a lot of pretty drastic vertical pivots. But that's the quick and dirty of what came that all culminates into about 11 years now of doing PR and marketing.

Laura Lee Botsacos  3:17  

Yeah, and I would say to you, that all of those different experiences have ultimately led you to where you are, cuz that's something that I'm really interested in. With the business serum, is that how people take their story and create this ultimate business strategy? Does that make sense?

Lexie Smith  3:36  

100% I could not agree with you anymore. I call it the butterfly effect. Every single moment has connected itself to the next, which is wild and gives me goosebumps if I stopped to think about it. I have goosebumps currently.

Laura Lee Botsacos  3:52  

I know I actually have to. I don't know if you've heard my brother just said, I love that. I love the butterfly effect because it's so true, right? We're in this constant chrysalis but it's also I mean, the way my brain envisions it is just kind of like movement and movement. Yeah. Because I know for myself personally, for so long, I kept all my kept my past separate, right? Like, all my acting is going to go into one box, and then my car business is going to go into one box, and then my skincare is going to go into the other box. But what I'm really interested in is taking all of those things and putting it into one giant box and helping individuals move forward. So it seems to me like that's something that one you've done for yourself that you help people do.

Lexie Smith  4:33  

Yeah, and let me tell you this prior to entrepreneurship, it was a lot easier to keep things segmented. When you step into owning your own business. All of a sudden, you know, there's a big spotlight and you have to confront and address what makes you you and what got you to this point. So there's been a lot of mindset work that goes into that.

Laura Lee Botsacos  4:56  

And I love that that leads me to my second question. So okay, so great. So we have this beautiful extensive resume. And now the PR bar ink. So my question to you would be, how did you come up with that concept? Because I gotta be honest with you, I find it intriguing.

Lexie Smith  5:11  

So yeah, to understand that, let me take you back to the moment because I had a very specific moment that led to my leap. I was 26 years old, I was serving as, like I mentioned, the vice president PR marketing of a very fast growing company. I was splitting my time between Washington DC . I lobbied at the Capitol in Sacramento, which is a whole nother story. And it culminated into quite literally, let's call it a Tuesday, I don't remember but it was a day in the week, my body collapsed in my corporate office from stressed and my co workers had to carry me out on a makeshift stretcher they had to phone my emergency contact, which was my husband and I had to go to the hospital. And I was immobile for for quite some time. And I share that because what was happening is a major life wake up call that I couldn't keep going at the level that I was going at. So while I knew one day, I wanted to go into entrepreneurship. This was the not so subtle moment that I had to really think about what that looks like. So health is what sparked me then going into what I call market research mode soul searching mode. My personality outside of business, you know, I love puns. I will call my school, I'll call myself quirky, you, you know, I love fun, fun things. And having been in telecom for three years at the time, I couldn't be any of those things. So I knew whatever I created, I wanted it to be unapologetically me, the ryan PR bar came into mind, I'd been in hospitality, you know, I'd worked for Hospitality groups, I already had this love of wine and champagne, etc. So I had this idea of a name, that I just needed to figure out what that was. And that's where I looked at what on the market already existed for PR. And I took you know, let's say a ton of journaling conversations, podcasts listening later. And I figured out I wanted to enter the coaching industry, and it kind of spiraled from there. But that's a little bit of the context.

Laura Lee Botsacos  7:25  

Yeah, no, I love that. Because it's because it sounds to me the way I'm hearing it is that it's like you almost reverse engineered your career. It completely. Yeah. I mean, that's fascinating. I mean, I'm obviously sorry that you had to go through that horrific moment. But it's, it's, I'm fascinated how people like yourself can take something so negative, and through resilience, like literally inverted, and then have it evolved into something as miraculous as this, which I think is so cool. So getting back to the PR bar, because I love this. Do you mind just talking a little bit about how to give our listeners a sense of you know, because  it is fun. And it is clever. Like when I first went into your website, and I saw the names of some of your courses, I was like this woman is great. Do you mind just talking a little bit about that?

Lexie Smith  8:12  

Yeah, so first and foremost, what the PR bar is. It's an online coaching brand and resource hub for all things organic marketing, and PR. So I have events, I have a podcast called pitching and sIpping, I have programs called things like pop fizz, clink, and wine club. So everything kind of ties back into the punch of the PR bar. But the through line is education and providing resources and tools for entrepreneurs.

Laura Lee Botsacos  8:43  

Thank you for that. I love that. Because I think about this, there are so many questions that are going through my brain. So the first one thing I want to ask is, it would seem to me in my, you know, in my small brain, right? That Wow, well Can somebody make more money by being a publicist than they can from training individuals to ultimately kind of be their own publicist? So can you talk to me a little bit about that, because that seems pretty bold to do that. Because I would think like, Hell, I have all this knowledge. I know all these people. I've been networking since I'm 20 something years old, I'll just create my own PR company. So why not that

Lexie Smith  9:21  

very logical, yes, logical train of thought, here's why that didn't happen. One, we have to bring ourselves back to the moment of what spurred this and the reverse engineering. So I know what it takes to operate at a PR agency level. And it's just it's not, it wasn't something I wanted to try and sustain. That made me really look into what other options are there. I started connecting the through line of the hundreds of entrepreneurs I had worked with I had represented and something that I identified is that the entrepreneurs and the CEOs who had an understanding of what PR really was, and how to grow their company were far and away more successful. I had often wondered who got them. So I'm like, hey, I've already been doing this. And this ended up being a huge benefit to the company. How can I call it rinse and repeat that. So that was kind of the through line, but you kind of nailed it on the head, I had to reverse engineer it, which was very ironic, because I worked for a telecommunications company. So reverse engineering was very much part of my vocabulary at the time. But there's a ton of PR firms on the market. And I have a lot of friends who do that, and I bought referrals for anyone who wants someone to do it for them. But there wasn't a lot of another option, which is what I built.

Laura Lee Botsacos  10:52  

Right and which I love. And so that's a perfect segue. Okay, so you know, I'm a business owner, I've been a business owner, I've had multiple multiple businesses. So in layman's terms, this might be a two point question one, what exactly is PR? And then two, how does PR differ from marketing? Because I think sometimes that's such a thin line that people get that line of demarcation confused?

Lexie Smith  11:17  

Yeah. Okay. So great question. I'm going to break it down very simply because we don't have 30 minutes for me to go over my entire presentation on what really is first here. This everyone's PR is more than just press. Press is one small, okay? retrack is one lever is one lever under the greater umbrella, that is PR. But PR really stems down to creating and cultivating opportunities through relationship building, whether that be relationships with the media, relationships within communities, building relationships with our publics, through speaking engagements, it's coming at growing your business, from a relationship stance and viewpoint. So PR relationships are part of that. Absolutely. But just one part where it differs from marketing. I like to tell people to envision yet another umbrella marketing as the whole umbrella. And imagine one of those really colorful umbrellas with stripes. Pr is a stripe, it's a panel on umbrella marketing that is purely focused on selling and promoting to a consumer. So if you're marketing, you know, I'm holding a pen right now this pen, it's how  am I going to say to make you to buy my target is the consumer PR is how can I create top of funnel relationships or scenarios or opportunity to market in. So very, very similar. The Breakdown really comes down to one's more relationship centric and one's more promotional. focused. Pr is a lot more holistic approach than marketing, which is more straightforward. I don't know if that's simple enough, we can break into parts of that, but they are best friends marketing and PR

Laura Lee Botsacos  13:26  

I was gonna say that. So like, right? Well, the way I'm hearing it, and I'm once again, they're very much in alignment, right? You really can't have one without the other. Because, you know, like, I know for me sometimes that you know, I have a quote, I have a publicist, right, we have a PR team for our brand. And you know, sometimes I'll be like, you know, because sometimes it comes down to expenses, and it comes down to crunching numbers. And the first thing that my business brain will do is say something like, well, what's our return on investment? You know, like, Okay, great, we got into that magazine, but did it Garner us any sales? And so I've been trying to change my way of thinking, so that I pull back because that could sometimes be a knee jerk reaction. Do you know what I'm saying? So like, because because what I'm, what I'm, and please correct me if I'm wrong, but what I'm beginning to understand is that PRetends to be like, almost like with more long term, like, I feel like it's a longer drive in the car, where you know, marketing is like, okay, it's June, that didn't work. Okay, let's try something else. Okay,you can shift a little bit more, is that accurate?

Lexie Smith  14:33  

Yes and no. Here's how you can think of PR. There are three allies that can come from the traditional press. So again, I like to say that distinguishing factor because PR is more than just press but if we  hone in on press, which is what people think of with PR there's three things that can happen. One, you can have what I call an immediate generating article, you know, Case in point Article featured and gift guide people see gift guide, click to purchase buy that the frequency of that is really going to depend on the business on the placement, etc. Does that happen? Yes, I've had clients sell out from  gift guides. I've also had clients not sell a dime, okay, but it's possible. So that's kind of category one click to purchase mediate revenue, the two typically more common ROI wise one is called a word of mouth driver. So basically, it gets people talking, right? It's increasing brand awareness. An example here is, let's say you are featured in a local business journal, like in the physical print, right, it shows up on people's doorsteps. While people might not necessarily or literally be able to click to purchase, they're reading about Laura Lee, they're getting to know about your brand, they're starting to talk about you. brand awareness can then funnel into clean clients and leads down the line. category three is credibility builders, or door openers. So these are the opportunities like Forbes, that allow us to associate high authority companies or brands with us, that can lead to you know, closing sales easier, that can lead to an opportunity or a door being open to a larger stage. So to summarize, PR, traditional press can lead to revenue, it can more frequently, immediately lead to at least raising your brand awareness and establishing credibility. So it just depends on the actual, you know, and that's the secret sauce of you know, what I my clients is, What's your goal, because what type of articles is gonna lend you money versus credibility might look different? 

Laura Lee Botsacos  16:48  

That's my next question that I was gonna say. So somebody comes to take me, for instance, hey, I have this great business, blah, blah, blah, you provide your clients with the tools that they need to essentially perform as though they were their own publicist? Is that an accurate statement? Yep. completely accurate. That's amazing. And so because, you know, some sounds very overwhelming, because then my brain goes to oh my gosh, like, well, are there systems? Like, do you show us how to use systems and like, you know, I read sometimes I talked to my publicist, and I'm like, you don't understand we have to go through this week because of that. And you guide your client the whole way to show them how they can get from point A to ultimately point say,

Lexie Smith  17:34  

exactly, and I'll comment again, and it's, I teach them all things press, right, you know, how to be newsworthy, what are the systems of press, how do you write a pitch, but we also cover the other elements of PR, like client relations, community relations, so it's very, it's very holistic

Laura Lee Botsacos  17:51  

 And you do give them some guidance on Hey, listen, you know, this is how you want to do your networking I mean, so it's really is a whole that's really cool. So I have to ask the infamous question you know, we live in a world now where everybody's like, well you know, good press and no press and you know, some press is better than no press like can you really have can negative press be viable 

Lexie Smith  18:13  

or is there such a thing as bad press? Yeah,

Laura Lee Botsacos  18:15  

that's a better way of saying it sorry yeah, 

Lexie Smith  18:16  

no, that's just how my brain works. I wrote an article on this. I'm like that's how my brain thinks about it. I believe there is such a thing as bad press and here's why. I believe that every time you go after something proactively there should be a goal. So let's say your goal is to increase revenue or your goal is to become credible or be seen favorably. There are press opportunities or features that won't have you accomplishing that goal thus it's bad right? Like if you want to be seen as you know a cruelty free brand and someone publishes that's your goal you want to be known as that and an article comes out saying how cruel you are, that's going against your goal so to me I think there's such thing as bad press the caveat to that is well these people are reading about you right? But are they associating your name with how you want to be associated? So it's subjective but that's my opinion.

Laura Lee Botsacos  19:18  

No, I love that because I think that that's helpful because like I said, I think that we kind of live in a world where everybody's just striving to get something out there. And I think sometimes you have to be cognizant about what you're putting out there might not be you know, in alignment with your brand so I'm glad that you said that so then um, I so now what are your next steps? Where are you now because I know if I'm correct, right, you just started the Ready Set coach is that correct?

Lexie Smith  19:46  

Yeah, that's a fun story about a mutual friend of ours. Shout out to Miss Emily Merrill.backtrack for a second why. so the PR bar right is my original baby You know, you have your baby. That's  my OG, baby. I then launched a podcast to just once again, educate people and all that is PR. what started happening. Fall of 2020 was Emily Merrill and I, first we were already friends. But we started having, I don't know what to call it, like the same person wanted to work with us. Like, I'd be on a sales call, and they'd be like, I also want you to know, I'm betting Emily, or she'd be on a call, I also want you to look,  I'm betting Lexi. And at first, like, we were laughing about it, then it kept happening, which is also interesting, because we do different things. But what we took from it, rather than feeling competitive, as we saw as an opportunity, and a sign that energetically we were attracting similar people. So we're already friends, clearly, our values are aligned. However, we have some great strengths and weaknesses, let's do something with that. And put pen to paper, did some research and tried to figure out what we can create that's not necessarily fair, competitive with what we're already doing, but could be a real asset to the market, like, hey, we've built really successful coaching businesses. Let's teach people how to do that very specifically, not generically grow your business very specifically, you want to grow coaching business, we've done it, here's how you do it. And so we birthed our second child ready, set, Coach.

Laura Lee Botsacos  21:27  

I love that big. And so that's another segue into my next question, because all of that comes, honestly, one really listening and adapting, which is crucial in business and entrepreneurship, but also via networking. So what kind of role would you say that networking has in PR?

Lexie Smith  21:46  

Huge. So to give you the quick overview, because I keep saying press is one part of PR, there are six categories, I call them the six relations of PR. So the first is, and this is in no particular order, media relations, referring to your relationship with the media, then there's community relations, your relationship with communities, either yours or external, then there's public, so your relationship with the public, there's industry relations, there is client relations, right? So your existing customer base, and then Investor Relations. So we come back to networking, right? networking can be prevalent in every single one of those categories. Networking is how we establish and build relationships in the quickest and most authentic form. So it's just who you're networking with. Are you networking with the media, cool, that's media relations? Are you networking with others in your industry, cool, you're dipping into the industry relations bucket. So hugely, hugely important. 

Laura Lee Botsacos  22:47  

I feel like I am learning so much. Because when you break it down like that, I think it's, I mean, you know, it's one, it's so clear, and it's so obvious to me that you know, that you're obviously a very good coach, because you're you're really identifying things that are, you know, boom, boom, boom, boom. And I love that, because, like I said, I think so many of us, we think of PR, and it just sounds overwhelming. You know, I know, for me, when I started launching the brand, I was like, Well, I don't know how to get in touch with people from magazines. I don't know how to get in touch with the beauty editor. And I kind of feel like what I'm learning from you, or hearing from you is that you kind of demystify that a little bit, and say, Hey, you actually can do that. Is that accurate?

Lexie Smith  23:34  

Absolutely. You 100% can it just become a choice if you want to or not. And if you don't want to, so fair, that's why there's amazing, you know, firms out there. But a lot of people, at least people work with me. While maybe one day they want to outsource, they want to understand the process themselves first, for a multitude of reasons. But yeah, sorry. Long short, yes, it is very possible.

Laura Lee Botsacos  24:03  

So then let me ask you a question for all those individuals that have already launched a business like myself, and this is yes, this is completely selfishly motivated. Can somebody as they're growing their business compete competently, then also be coaching with you at the PR bar? Do you know what I mean? Well, I guess what I'm trying to say is like, if somebody's like, Oh, hey, I have this great idea. I'm launching my business in six months, should they sign up with you first? Or would you say to them, hey, listen, it doesn't matter where you are on the journey, whether you've been in business for 10 years, three years, you're about to launch, you still can provide guidance?

Lexie Smith  24:38  

Yeah, great question. And I get asked a lot so I can work with any stage of business. The commonality is really a personality type. So if you're 10 years in, you're gonna have a whole different set of knowledge problems, you know, growth issues, etc. Then someone who's Six months in, and I've struggled a lot with what to call myself because when you say PR coach, you get pigeonholed into the press. Again, I teach press, but I teach much more than that. So the words I play around with sometimes are organic growth. I teach people how to grow without spending money on advertising.

Laura Lee Botsacos  25:21  

I mean, so yeah, if you truly make somebody a CEO of their brand, or at least help with that, it's like you I mean, that's really it's key. Because especially nowadays, like I said, knowing this firsthand, I mean, there are days that I'm just like, I the amount of work that goes into meeting people, you know, launching a brand is tremendous. So I think that what you're offering is absolutely, you know, invaluable. So, um, I have a couple more questions for you. Um, you know, one of the things that I talked about with the business serum, as you know, because of my beauty brand, I love to talk about and ask people, as we get ready to kind of, like, slow down here. If your business was a beauty brand, or a beauty product. What would it be like? What would it be? What would that look like? What would its name be?

Lexie Smith  26:12  

Oh, um, hold me on, I want to be clever. But what's coming to me off the cusp here, I would say it would have to be something in the makeup world or skincare world because it would be a brand all about enhancing your true beauty and showing yourself who you are, right? Because plugging into PR, that's what I do. owning your unique story. Um, okay, let's see, let's trademark this name right here, it has to fall into the PR bar with what rhymes with bar and makeup, Laura bar, Mar,. Carr, dar, I don't know, shoot,

Laura Lee Botsacos  26:51  

well, it could be it could be like a PR bar, it could be like some form of like, a wash, or 

Lexie Smith  26:58  

it can be a bar, the PR bar and it brings out your natural beauty and enhances what makes you you.

Laura Lee Botsacos  27:07  

I love it. See, we just came out. I think that you and I are onto something here. But I love that because and that goes full circle to this concept of the business serum because that's essentially why I named the business team too because I'm so intrigued by people like yourself that have taken all these different pieces of who they are. Because you know and excavated not only their own story, but then forged ahead. And I love that and I love that part of what you do is help  men and women you know, do that as well, which I found fascinating. So, you know, often I reflect as a business person about, you know, all the things that have transpired. What is one of the things that you might say to your past self, maybe that woman that fell ill that day, what is one of the things that you would say to yourself?

Lexie Smith  27:55  

Hmm, yeah, again I want to come up with something profound. But the first thing that I would say to pass Lexie is really, really, you can't pour from an empty cup and your health needs to take precedence. God if I could just shake every overworked you know, I guess it doesn't matter what age any overworked person who's putting in 70 hours a week and they're letting their health be sacrificed. There's so much science that backs how productive you can actually be in a given day. And if you really are looking for results, you want to be performing at your optimal level. You're not at your optimal level. When you're stressed, when you're overworked, when you're tired, when you're sick. So, past Lexie, drink more kombucha, sleep more, allow yourself to shut off by 5pm and you will avoid a lot of future medical bills.

Laura Lee Botsacos  28:49  

I love that. And I love that and also I think what's also interesting about Lexi is that some people have begun but wait a second she left a corporate job to open up her own business says plural. That sounds exhausting. But I think what I'm also hearing is that when you delve into something and you really begin because you know you did it you journaled you searched and you know and you knocked on the doors and I think that it's when you find that passion no matter how long the hours are, it doesn't seem to be such an exhausting process. Does that make sense?

Lexie Smith  29:23  

Yeah, I would agree and I will say at the start of any business it's easier to work longer because of what you just said. However, knowing my past even though I'm still in the excited mode I have very clear and intentional boundaries set to not let myself get back to that point.

Laura Lee Botsacos  29:45  

Yeah, I love that. Very clear back. Yeah, I love that. I appreciate that very much. Yeah. Being in the car business, we worked. I mean, all the time. And yeah, I have trained myself with Apollo and with my brand to be like No, , I'm sorry I'm tapping out at some point. Because  you could just live it breathe it eat it's I mean, it could just be forever. So I love that. So let's say I have to ask you so um, well I know we already kind of went over your new Do you have any more new projects that you want to discuss?

Lexie Smith  30:16  

I think the one chatter that I'd love to say is, if anyone wants to dive more into the world of PR, I think that the best place to go besides my website is if you're already listening to a podcast to my podcast, 

Laura Lee Botsacos  30:31  

Yes. And where can they find your podcast?

Lexie Smith  30:35  

all the places so Apple Spotify, there are transcripts again, it's pitching and sipping. And just you know what I do. I interview members of the media, newsworthy founders and other PR professionals and you learn about all things PR beyond just press. But yes, press too.

Laura Lee Botsacos  30:52  

I love that. And where else can they find you? Do you want to talk a little bit about your Instagram? or How can people reach out to you? I know people are very Instagram-like, you know?

Lexie Smith  31:02  

Yes. And I am on that Instagram happy train. I am at the PR bar underscore Inc. Inc. is INC Yeah. And you can find my website prbarInc.com. I'd say Instagram is my favorite place to hang out. Although shout out if we have any newer interested coaches listening. Emily and I have a brand new Facebook group called coaching curious, and it's all about supporting new and beginning coaches.

Laura Lee Botsacos  31:31  

Oh, that's awesome. I love that. I'm gonna have to look into that as well. Yeah.

Lexie Smith  31:36  

it's small, but mighty, we're building it.

Laura Lee Botsacos  31:40  

I love it. I have to just say I find your information invaluable. And if there's anybody out there that's listening. That's questioning Hey, I mean, they have to reach out for you. And within the moment I met you I remember actually saying to Emily, if I may, I said to Emily, I'm like, she is a sharp, young woman. And I don't mean that in any disrespect to you. But using the terminology young woman, but I really do. I think that you are really sharp. I think that what you're providing for people is an incredible service. And I really, I'm so thrilled that you took the time to come out here and talk to us today on the business serum. And I look forward to continuing to you know, talk with you and hopefully be able to engage more

Lexie Smith  32:23  

Thank you for never knowing in a million years that you're new to the podcasting world. You're amazing. I'm honored you thought of me and just want to say thank you. This was a pleasure. And it's fun being on this side of the mic for change.

Laura Lee Botsacos  32:36  

Thank you. You're so welcome. I really appreciate it. So thank you everyone for joining us today. Some thank you so much for listening. If you like the show, please remember to subscribe and leave a review. If you want to learn more about the business serum, or me Follow me at Laura Lee Botsacos You can also find me on the worldwide web at www.LauraLeeBotsacos.com thank you so much and continue closing yourself on you