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229. Behind the Label: Big Brands Go “Fresh,” Synthetics Already Causing Harm
The Pet Parenting Reset
Big Pet Food went “fresh” in 2025—but is it fresh or just fresh spin? Lauren from Girls Gone Raw joins me to unpack the year: acquisitions, new gently-cooked lines, and the synthetic additives already backfiring in big-box “fresh” foods. We break down what to watch for on labels, how to spot real food vs. marketing, and smarter upgrades you can make today.
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