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Year-end, no fluff. Billy Hoekman joins me to unpack what actually changed in pet food 2025—big brands piling into “fresh,” label games to watch, and what still doesn’t add up. Then we dig into Green Juju’s new food-based probiotics—what they are, why they hit different than capsules/powders, real-world signs they’re working (stool, skin, resilience), and simple ways to use them daily or in pulses. We wrap with a quick Extras sneak peek—where these toppers fit (and where they don’t). Fast, practical, and built to help you feed smarter in 2026.

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