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After spending 20 years in the radio business, as a producer and on-air host, and gigging as a drummer in a series of Newfoundland and Toronto-based bands, Terry Carter spent 20 years as a dialogue breakdown editor for Nelvana animation. He is currently a podcast producer for The Charity Report’s Talking UP, a show featuring authors and journalists talking about their work, and an audio book reader specializing in non-fiction, memoir, history, and sports. He has a home recording studio. Contact terry1994carter@gmail.com. Website www.terry1994carter.com

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The 100-Year PR Plan: A Guides for Advocates, Chapter 1

January 23, 2022

“… a fascinating manifesto on how non-profit organizations can ‘be the change’ … It is an original and must-read contribution to the literature on non-profit organizations …”

James Tully, Professor emeritus, University of Victoria

Language can be one of your most powerful allies or ardent foes. The 100 Year PR Plan will help you get language on your side. It evaluates how conventional wisdom about how nonprofits communicate is undermining their ability to make lasting change.

The 100-Year PR Plan is a tool to escape the limitations of this moment to think systematically about the future by reaching deep into the past. In moments of crisis, the inner-contradictions of our current systems are laid bare. The future presses in on us. We have a choice to make, that much is clear. But the immediacy of endless urgent need, now as always, can make liberation from the present unimaginable.

The book examines self-defeating ways of thinking and offers in their place an easy-to-use step-by-step guide for nonprofits to communicate to transform society.