Hey there and welcome to the weMove podcast. It has been a while.
This week's episode is with Ben Massey, the founder, and creator of RAD Global, the new upcoming brand in the fitness and training space. A hybrid of CrossFit, streetwear, and action sports.
An interesting mix of worlds but authenticated by Ben’s history in the elite training and Crossfit space, having competed at the Crossfit Games a couple of times. A goal of Ben’s since he discovered the sport.
It was the feeling after competing at the Games that sewed the seeds for RAD, with Ben wanting to create something more, something that gives back and inspires, and a brand seemed like the way to do it.
No easy feat to start with shoes, they require significant investment to create something that comes up against the big 5 shoe brands and the many after. So, you sell your gym and double down on creating something that can stand alongside the big players.
And that is what Ben did, from having the idea to tracking down the designer of the shoe in Portland and the brand design team in the UK, he has set about creating RAD and it without a doubt caught my eye. In a world of increasing brands, it was the energy of RAD that stood out. It felt like I wanted them and to train in them. What caught my eye is that it has not played on the idea of the heavy burden that training has been portrayed as, the black and white images of dark gyms where you meet your demons. There is a lightness in spirit to RAD reminiscent of 90’s skating of pure enjoyment however heavy the weights are. A connection to others and that we are all out there doing our best and wanting to give it everything we have and enjoying it at the same time.
It’s a vibe, and I’m into it.
Thanks, Ben for your time. Be quick if you want a pair of shoes, they never repeat a colourway and they sell out quick. So follow them and to hear more about Ben’s journey to the games there are some other good pods out there that focus more on that side of things.
As always thanks for listening and your patience in our hiatus these last few months. Life is happening quickly around us. Check out RAD at RAD-global.com and explore the weMove podcast on Spotify, where we have all our episodes covering a wide range of movement, health, and wellbeing areas, from breath work, to food, health to performance. And give it a share.
Until next time, from Chris and I peace.