Hey there and welcome to the weMove podcast. Another gear one this week where I talking to two founders Lamorna and Tamara of Blue Elvin on a mission to transform a woman's ability to train.
Blue Elvin which makes very specific products for power is engineered for women who do functional training, and uses pioneering impact technology to protect the body from barbell bruises and scrapes.
Because whilst some invariably guys like to wear their bruises or their bruises, scrapes and gashes with pride. There are people that don't, and I don't blame them because it really hurts when you get your shins caught on the wrong side of a solid object.
So they started training back in 2016 but didn't really anticipate the transformative effect that it would have on their lives, they became physically stronger and fitter, and as a result started to think differently, becoming more resilient to problems, more patient to learn complex movements and this filters through to other areas of life.
But in their own words, they weren't really prepared for all the scrapes and bruises that they were getting from the movements, kipping pull ups, barbell cycling box jumps, etc. So they did something about it, and have created a great product fusing technology with textiles and an increasingly comprehensive resource for training and in particular women wanting to train.
So it's a really good conversation and I always enjoy talking to people who are starting brands, and the challenges they face along the way and how they overcome them, and yeah, they're just lovely people.
So, if you are a woman who trains, or anyone who wants something that stops your shins from taking a beating on things like box jumps, check them out.
It's been a while coming out. So thank you to Lamorna and Tamara for being patient with us.
Enjoy. And if you feel like contributing towards the weMove podcast you can contribute a coffee or two to keep. Chris and I going on the days of editing and recording.
To contribute go to weMove.world, and click the link on the homepage, or click the bio link on our Instagram page which is also weMove.world so from us to you. Peace.