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The SEO game has changed—and most tax and accounting firms haven’t caught up.

In the age of ChatGPT, Perplexity, and Google’s AI-powered results, only a few sources get cited. The rest? Ignored.

In this episode, Lee and Rebekah reveal how to become the firm that AI search engines trust and reference.

🔎 You’ll learn:

• Why AI search isn’t about keywords—it’s about relevance
• The content patterns AI is trained to recognize and cite
• What makes your blog, podcast, or voice “reference-worthy”
• How to write answers to real client questions
• Why MAX helps you show up without hiring a content team

🎯 If you want your firm to get found, get trusted, and grow without shouting—this is your playbook.

📲 Learn more at CountingWorksPRO.com