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Google’s latest AI Search updates may represent the biggest shift in online visibility since local search.

In this episode of The Growth Minded Accountant, Lee Reams II and Rebekah Barton break down what Google’s AI Search evolution means for tax and accounting firms — and why the future of visibility is moving from rankings to recommendations.

They discuss Generative Engine Optimization, or GEO, why generic websites and template-style content may become less effective, how reviews and authority signals help Google understand your expertise, and why firms need a clear narrative to stand out in an AI-powered search world.

The big question is no longer just, “How do I rank?”

It is: “Will Google recommend my firm?”

If your firm wants to stay visible, trusted, and future-ready, this episode is a must-listen.

In this episode, you’ll learn:

• What Google’s AI Search updates mean for accounting firm visibility
• Why AI Search is changing traditional SEO
• What GEO means and why it matters
• Why specialization and clarity are becoming more important
• How reviews, TaxBuzz, content, and consistent positioning strengthen your digital reputation
• What firms should focus on over the next 90 days

Cookie Cutter Is Dead. Narrative Wins.

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