The Growth Minded Accountant
Why Pricing Keeps Breaking in Tax & Accounting Firms (It’s Not Your Rates)
Jan 28, 2026
Season 6
Episode 5
Lee Reams II from CountingWorks PRO
Most tax and accounting firms don’t actually have a pricing problem.
They have a pricing system problem.
In this episode of Growth Minded Accountant, we break down why traditional pricing models — hourly billing, fixed fees, even “value pricing” — keep breaking as firms grow, adopt AI, and move toward advisory services.
👉 Download the Pricing System Playbook (Free PDF):
https://tinyurl.com/CWPwhitepaper
You’ll learn:
- Why hourly billing collapses as efficiency increases
- The hidden costs of broken pricing systems, including partner bottlenecks, advisory burnout, and revenue without leverage
- Why pricing without clear positioning creates resistance
- How narrative, education, and content prepare clients to expect higher-value pricing
- The difference between pricing models and pricing architecture
- How modern firms price outcomes instead of effort
This episode is for small to mid-sized tax and accounting firms that want to:
- Move beyond hourly billing
- Offer tax advisory or CFO advisory services
- Scale without burning out partners
- Attract better-fit clients who understand their value
If your firm feels busy but not scalable, this episode explains why — and what to do next.
Pricing isn’t a rate card. It’s an architecture.
🔗 RESOURCES
The Pricing System Playbook (Free PDF):
https://tinyurl.com/CWPwhitepaper
📌 WHO SHOULD LISTEN
CPA firms
Enrolled Agents & Tax professionals
Accounting & Bookkeeping firm owners
Advisory-focused firms
If you’re interested in building a pricing system that actually scales with your firm, this episode lays the foundation.