Volatility, uncertainty, complexity and ambiguity (VUCA) have introduced enormous challenges for businesses large and small. Current events—ranging from the pandemic and supply chain problems to the ongoing conflict in Ukraine and its ripple effect on energy supply and inflation—have created a web of complexity.
Tina Fordham’s mission is to make sense of geopolitical risk. She has spent more than 20 years advising senior leaders around the globe. She also is a member of international advisory boards for the Columbia University School of International and Public Affairs in New York City and the Centre for Geopolitics at the University of Cambridge in the U.K.
IQ recently spent some time with Ms. Fordham and asked her to provide some perspective on today’s geopolitical risk and uncertainty. Here is what she had to say.
Seeking Growth? Chances are that you answered this question with a resounding “Yes!” That said, if your desire is to create steady, lasting momentum—quarter after quarter, year over year—then it would be wise to first assess whether your business has conditions for growth in place.
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