This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
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This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.
Follow us!
Yo, welcome back to the Digital Advertising Podcast. Uh, this is the 13th episode of Digital Advertising. My name is Chris Clark. I am here with my co-hosts Karth McNair and Winnie Teal. What's up? Hello. What's up? How are y'all doing today? Amazing. Awesome. Well, and this is the first time we were actually doing a FaceTime Live, so, uh, FaceTime, Instagram Live, whatever you wanna call it. <laugh>, uh, what's up? Internet. If you're watching us, um, this is gonna be super embarrassing, so bear with us if we, uh, mess up, if we want to talk about, um, changing up our verbiage in the podcast, cuz our super producer, Connor Sage, right here will edit all of this and make it sound really good, <laugh>. Uh, but it's been a minute. We are excited to get back and talk to you. But before we do that, this podcast is not brought to you by, but we wish it was brought to you, us by Celsius. I dunno if you can see this right here, Celsius. If you don't drink Celsius, you better start because this stuff lights you up. It's also, the podcast is also brought to you by, uh, new digital Ignite merchandise. So lovely, uh, merchandise we have here from our creative team. We got some new coozies backpacks. I think we got some speakers. Speakers, yeah. Check out these speakers. So you guys gotta hit us up for some new t-shirts and merch and hats. Um, but, you know, let's dive right in. You know, for the, the premise of this podcast for you, Facebook or Instagram watchers or whatever you wanna call you out there, um, we want to talk to you about what is happening in the digital marketing space. And this is the wild, wild west of advertising. And basically this space changes every day. So we are covering the trends, the top news in the space of digital marketing, ad tech technology. So you can look like a rockstar at your company. Um, if you are a CMO or you're working in marketing, um, listen to this because we're gonna be dropping some really cool tips and, um, having great interviews throughout 2023, um, doing some live shows coming up. So we've got some really cool stuff planned. Ultimately first live streaming. Um, this is really, really wild and weird, but <laugh> Yeah. Other than that, let's dive in. I mean, guys, um, ultimately the biggest thing for us and what has been happening within our agency here at Digital Ignite in Charleston, South Carolina is ai. Um, we have been going down a rabbit hole the last, uh, probably month or so with, um, open ai. So basically, um, I started utilizing AI with Dolly. So basically it's d a l L E. Um, it is a, uh, AI piece of open ai. And what it is, is you can come in there and basically type in, um, a very, very unique description and it will generate a image for you. So, um, for example, I was utilizing it to recreate, um, Charleston, um, historical, um, areas like the waterfront or some of the, the marshes here and like, like throw it back to like the 18 hundreds. So it would put together like these really, really cool black and white, like southern gothic, low country landscapes of people like shrimping and whatnot. But, um, we've seen this for so much and it's going to basically open the floodgates for marketing and just life in general. But, um, you know, Karthik, you've kind of been messing around while we were on here. Um, why don't you kind of share with the, uh, the listeners what you, uh, just pulled up. So, um, open AI chat, G P t, whatever you want to call it, it's revolutionary. It's the talk of the town. It's pretty much what everyone's talking about. You open up any content because I'm a marketer, I'm just getting served content. That's specifically how much you can make mon how much money you can make from chat, G P t, how you can use it for your campaigns, how you can use it for copywriting. Yes, all of this is true. Uh, chat g PT is really intuitive. It's amazing when you can like really give it like specific instructions and really give it like specific, uh, direction on what you want it to do. And it can help you in a lot of different things, but it's still just like 10% of what it's at. Um, we're still in this like learning phase for chat G B. T, it's basically in beta still. Like exactly. You go to like the open a open AI website to sign up. You're basically just trying it out right now. Exactly. And then that's gonna change when Microsoft finally 10 billion investment into it. It's gonna be the most revolutionary thing and it's gonna significantly affect like Google also, because Microsoft's really starting to push it within their kind of Bing network itself and pretty much like 10 billion. Yeah. And they're, we're gonna be starting to use like chatty within like Microsoft Word soon that like, that's gonna happen just because of how much Microsoft really wants to it to be used as a tool for people working in any field or sort. But there are a bunch of different apps. There's Dolly that you can use image to text. So you type in a bunch of, uh, text of what you want and it creates an image out of that. There's seamless.ai where you can use it to basically get an avatar to basically speak in a script that you type out. There's well said where you can use, uh, scripts to put it into any like accent, uh, like speaking voice. Uh, you can use it to basically Shrek say, yeah, your entire story. We had, uh, we had, for example, our creative team works with one of our clients that is in like, um, I'm trying to think of the vertical, but it's like engineering and, and and whatnot. But basically we took, uh, some of their products and, um, you know, think of what a pump or uh, an in engineering product would look like. Not that sexy, but we made it super sexy, uh, with ai. But basically we're able to film it, uh, put together with the, the, was it seamless? I can't remember if it was that or it was. Wilted. Yeah. Um, able to put a script in it so the creative team was able to write the copy and basically the AI took like a, a Robin Leach lifestyles, the rich and famous like English accent and put it over, put a backtrack behind it, and basically a video video that would take maybe, you know, three to four days to, to film and edit. Took about 30 minutes. So, um, it's, it's a game changer. And I, I, I think like you see creatives right now kind of being frustrated with this type of technology, but I've also seen creatives from a positive side be like, this is amazing because the floodgates are open, the, the a this isn't gonna change. So now it's adapting to utilizing the AI for for good or whatever you're gonna use it for. And honestly it's, it's work harder, or excuse me, work smarter, not harder because yeah, you literally can definitely take an image of, for example, we used the building when we were doing our Lunch and Learn last week, and I turn digital Ignite into like a drive through restaurant. And so like you had the logo up top, but then below, you know, you could pick up burgers. And so, um, just looking at like being able to manipulate what's real, um, is gonna be interesting cuz I think like this comes into play. And, um, I believe I listened to a quick clip from Jordan Peterson talking on schools. So like for example, chat, G B T. Is already banned. Yeah, man, like 12 12th grade, like you had to write Beowulf, like, at least that was mine. And you know, it was like a 10 page paper on Beowulf. I messed around in chat g p t the other day and was like, write me a 10 page paper on Bew, like from the mindset of a 12th grader, five seconds done like insane. Um, so again, I didn't realize that schools were banning that, but yeah. You know, it's already banned in New York City public schools and like Sea Seattle Public Schools has already banned on. Wikipedia. That was it. <laugh> it just started. It's so. Encyclopedia Santa, right? But that's what it is. It's about to, it's literally opened the flood gates and it's made people a lot more. So I think the basic thing about Chad g p D is now you have a vehicle to make your ideas actually, like, you can build out your ideas. You can, like whatever idea you have, whatever thought you have in your mind, you can type it out. And I have a structure behind it. So if I wanna say, write me like, I typed out this thing on chat g p t, like write me a scary marketing story. And it did, it came out within like a script. It gave out dialogues, it gave out like a, uh, hook to the en entire thing. And now say, if I take that and put it into one of these other AI tools, I basically have an entire like podcast episode or like a story or a content piece that I can put out. But this is just maybe I'll say 0.05% of what it can really do when the next iteration after the beta phase is done, and when the next iteration of chat GT comes out, it's gonna be taking all of these things it's learned over the last couple of months and it's gonna significantly just make it better. It's like, I don't know, giving a smart kid like 10 cast cases of a or like, I don't know, red Bull or something, then making him super crazy. So I'd. Say to to that point though, it's, it's, it's utilizing and it's, it, it's utilizing you and it's learning. And so to the point of, uh, the open AI one, I think it, it doesn't go beyond 2021. Now there are other AI platforms out there, um, that are popping up that utilize the whole internet. And so being able to, again, to your point, kind of concept an idea and put it in there. But the whole point of this is, think of this in five to 10 years, um, this stuff's gonna get smarter than everybody and it's gonna start making its own informed decisions. That's where it gets wild. And so, like listening to Jordan Peterson talk about just how this will evolve eventually, um, it's kind of scary, but also it's, it's very exciting. I think from a, a standpoint of we are onto that next point of, um, technology evolution. You know, and that's where it's like for us, I'm 33, I know you guys are relatively close in age and think of just what we've gone through. And I mean, think about our parents have gone through and like our grandparents are, they're still there. It's just nuts how fast this stuff is going. So if it's regulated, not regulated, but if it is done with the right intent, and trust me, these things have perimeters where you can't utilize it for bad, like verbiage or finding bad content, definitely it won't pop pop it up there. Um, but you know, it, it's, it's insane. So for example, I put, write me a ballot in the style of Bob Dylan from 1967 called It's Cheaper to Keeper Cuz there's this song from back in the day called that. But basically it wrote me a verse, a chorus, another verse, another chorus, a verse. It gives you the bridge. I mean, I could, we could win a Grammy, we could literally write, you know, make a robot, fake band basically out of this. Go put it into the um, platform that we were utilizing it for for our client. Throw some music onto the background, put a voice over it, boom. <laugh> like, I mean, just crazy. But you know, I mean this is insane. I'll read you really quick what this wrote in three seconds. It's like verse one, as the sun was set in low on a worn out street, she come to me and her Sunday best said, young man, there's something I got to say, it's cheaper to keeper. I confess well mean, oh my God, <laugh> the chorus cuz everybody knows it's cheaper to keeper. Nobody wants to see us part ways, but it's cheaper to keeper nuts. Unreal. I for example too, so, um, a, uh, individual utilize this for putting together templates for, um, business, uh, presentations. So I think this is where this stuff can get really cool for work. I think. Um, Karthik, um, why don't you tell the the audience about what we did for our kombucha client, wild Tonic. So major shout out to Wild Tonic in Sedona, Arizona. Uh, amazing June Kombucha. Uh, please check them out and try it if you're on the West Coast. But basically we asked, uh, chat G p T to do a, a SWAT and customer analysis. Yeah, so we asked, so this is the exact script that I asked. Create a SWOT analysis for kombucha brands. Compare the top brands and average marketing spend for So then it lists out the strengths, the weaknesses, opportunities in strengths. It says the health benefits kombuchas of that contains probiotics, antioxidants, all of these things in the weaknesses, limited distribution, high cost opportunities, expansion, innovation in competition and regulation. And it also looks, lists out the top kombucha brands. Now we wanted to understand a little, little better what June kombucha, uh, and what that kind of market really means. So we asked to create a SWOT analysis for June Kombucha brands, again, it like out the, uh, lists out the strengths, weaknesses, opportunities and threats. And it also lists out the top kombucha brands where while Tonic comes in at number four with Element Honey Mama's Tonika while Tonic the Living Aary. Now this is where I think, uh, chat G P D is still unregulated. It's not verified information. It is, it's the same as asking a product expert or market expert about what might be your consideration of, you know, top five kombucha brands. So it's giving you that recommendation, but with everything you need data to back it up. And that's where you, you we're able to utilize data specifically based on these same like, market expert topics that we would give you out. But now we're able to kind of add data into it, chat, g p d at a later point we'll be able to take this data and then create better analysis and create verified information that you can use for whatever you want. Literally it's gonna be like, it's gonna be Google, but like a visual Google for literally audio video. I mean, think of just typing in a Google search bar, but creating whatever you want. I think it's, uh, it's, it's insane to kind of think of to your point of it's, it's just learning. Cuz I think right now it is a good thing to at least use to structure something or get ideas from course. But yeah, it's gonna learn and ideally just get better. Life's gonna be like Wally, you know, like we're, it's literally like that movie. It's gonna be crazy. And that's why like right now we think that, you know, Google, Bing and Yahoo are one of these like top search engines. But we also know for a fact, like people go to YouTube to search for stuff and, you know, find product like videos on how to do stuff. TikTok is also becoming, is one of, I was gonna say it's. Engine replace. Google and another one we've always missed out. Pinterest is also one place people go out for ideas. Like right now I'm searching for ideas on my wedding, I'm going to Pinterest and I'm saving a bunch of that mm-hmm. <affirmative>. But it's these different pockets of information that's gonna come and kind of make these different processes a lot more better. Now you have, if you think of anything, there is a wake or there is a platform that you can really kind of get an idea out of it and build it out and turn into a business or turn into a strategy for you to make money or, you know, grow yourself. Ai, it's gonna again, not go anywhere. And I, I suggest you all just kind of take a look at at what's happening. It's so cool. Um, you know, so for, for what we're utilizing, it's literally, um, openai.com and you're able to go in there and basically sign up and you can do a handful of things. So like I mentioned, I was utilizing Dolly for it. Um, this is also where you can come in and try, uh, the research release of chat G p t to Karthik's point. Um, it is right now learning and collecting that I, I've seen some really cool things within this to where you can use it to, to bug debunk code. Um, you can come in and literally, I think from a like a student perspective, um, I think this would be so exciting to be able to like, you know, write me a quick summary on, you know, Lewis and Clark's adventures across America back in the day. You know. Um, so again, uh, please take a look at it. It, it's really exciting. I, I think from, from my standpoint on a, on a just, I like creative and visuals and I'm weird. Uh, Dolly's been a lot of fun. Um, it's so insane. Like, I literally created a, a streetwear, um, I was like, create me a hype beast wearing streetwear inside of a Renaissance painting with lions. And it literally like put a model in this like futuristic clothing in like a da Vinci painting, but like stylized with lions and all this. I mean, it was trippy. I'll show you guys after the show, but, um, ultimately it's gonna be, uh, it's gonna be cool. So I think from our creative department, from our, you know, press releases, uh, you know, we're gonna be able to speed things up, speed things up a lot. So, exciting things. One thing that I'm really looking forward to with, you know, Chad, g b d kind of coming out and this open ai and this like entire words of like AI itself, there's also this huge push towards like virtual reality and like meta reality and kind of metaverse and everything. When that kind of comes together and you are able to, like, there was this failed experiment with the Google glasses where people were able to search and, you know, index all of these. The next iteration of'em is gonna be the next. Generation. Like, it's gonna be like what we saw in like movies where you can just think stuff and it's automatically happening in. There. Ironman, I think of like Iron Iron. Like Jarvis is gonna be on your. Phone pretty much. No, but I mean actually that's, that, that's what gives me goosebumps and gets me so excited about this just because of the space that we work in. Um, because the possibilities are, are endless and in the digital space. And um, you know, that's one of the reasons why I've just really kind of planted my roots in Charleston and in this space just because of it is the wild, wild west and it is going to consistently change, but with that change, it's gonna bring so many fun tools. Um, and I just think of like, again, going back to growing up playing like a Nintendo, then getting into a Nintendo 64 then like a PlayStation and an Xbox. Like, just to think of like when I was a little kid, like what is it gonna be now? And to your point, like Google Glass or even like Oculus. So Oculus two, I mean, it's cool as hell yes, but it's not scalable right now cuz it's so clunky. It's so big. Um, you know, it takes time to, to set it up and have to do all of that. But like Karthik's got these slick glasses on. That's to me what it's gonna be is like just putting something on her contact lenses or whatever it is and boom. Like, I think it was in like Ironman or like Tony Stark had something called Edith mm-hmm.<affirmative> or that was like the glasses that he had where you just put it on kind of, you have your entire, like. You have your. Like dashboard on computer. Exactly. I guarantee you within the next five to 10 years there's something like that for sure. And it's, some part of it is already there. Like, um, Marcus Brownley, the YouTuber, he had done this feature where he was showing how the future kind of desktop would look like, and basically mm-hmm.<affirmative> was putting on the Oculus and you have this like five screen monitor in front of you and you are basically typing on a virtual keyboard and it's basically like a big time dude. You know. Like, dude, that's insane. That actually makes me think of, um, have y'all used Oculus and played like Beat Saber before? Yeah. Think of like making music and Connor over here is a super musician, like, so talented and like, think of like, in the future, you're literally gonna be <laugh>, you're literally be like drumming up on the stage or like playing air guitar, but like you're, you know, it's like guitar hero. It's, it's, it's crazy. Like we're literally taking all of this shit as we were children and just simplifying it and now being adults, which I'm here for. But what's bt gonna be.<Laugh>? Yeah. We're we're making our toys actually into reality. We're making our imagination. Like right now is the time where we're like all these things we imagine when we were young watching all these movies and pop culture. Stuff make that happen to you, unlike. Cartoons. Like now it's happening for real and it is like Jesus. Like how do you kind of get on top of that? How do you read it? Wait for it to calm down, take in all the information, like pay attention to it, experiment with it, but like, there's always gonna be something that you're not gonna be knowing about and it's gonna be time before kind of things start settling and actually start getting into use case scenarios. Nah man, it makes me think of that like, uh, back to the Future movie where they like literally like went into the future, like had the like sports, he was like flying the like skateboard. I'm like, half that crap is like already now here. So it is to that point, like that's why I think we live in a simulation is like, if you really think of something, you can manifest it and make it happen. And that doesn't mean just tech. That's literally anything I think in life. Um, but yeah, we've, we've beaten AI to death. Um, what else is going on? Um, so with Talk's Ban, uh, that's coming up. There's a bunch of different scenarios where TikTok is getting, um, tell. Our listeners a little bit more about what's going on. Cause I think it's been a minute and I know we beat the heck outta TikTok as well. And the, the winner. Well, first Happy New Year. We didn't even tell the people Happy New Year. Did we? No, we're really rude. Okay, happy New Year. Now you can go. It's January, January 19th, <laugh> Happy. New Year. So, um, TechCo TikTok has been in the news for its violation of like privacy laws and because it's, um, Chinese company by dance, uh, yeah, right. Yeah. So by dance owns it. So, but they do work with a local server, uh, local provider, which is Oracle. Now how they're saying is that their data gets passed through Oracle before it goes anywhere else. And the US government just wants more stricter regulations around that. So there is a little bit more, uh, security around pe uh, on people's data. And with TikTok right now, there is just the highest amount of active users. There's just, it's used as a search engine right now. Uh, there's a lot more features coming out right now and it's got the highest average, uh, daily kind of usage time than any other app right now. And most marketers find a lot of success on it because you're able to really find your audience, uh, by the time you put out a bunch of different creatives. So TikTok is really starting to change the game in terms of how it's reaching out to its customers. But because of all this kind of data privacy violations and all these concerns, uh, there were rumors that there might be banned, but now they're trying to fight it by trying to kind of play game, basically play ball with the US government. So. Yeah, it's, uh, it's insane. And I know we've, we've talked on this a lot in our 13 episodes now, um, just kind of, again, the amazing benefits of what TikTok does, but also on the back end, what is, what is really happening. Um, and so I guess, you know, from a standpoint as a marketer, I mean, again, it is a phenomenal platform to get results. And, um, if there is an American company, whether it is Oracle or, or whoever can come in and try to, you know, take that type of technology regardless, that blueprint is out there for that technology, as you've seen all of these other apps already kind of replicate it. So if TikTok does get banned, um, you know, it's gonna hurt the, the people that are on it right now that are monetizing on it, but ultimately they will find another home. I mean, you think of like how Vine, you know, grew from like whether YouTube into TikTok and all this stuff. But I mean, just reading really fast, like I think it says like there's about 26 schools, like universities have already banned TikTok on campus. So states, it states too. I mean Texas, I think South Carolina and the state, uh, north. North Carolina, Wisconsin. Um, so since just within yesterday, like Texas, Auburn, Alabama, Oklahoma, um, Georgia, Montana, I mean literally, or, or banning it from campus webs or wifi. So, um, again, there's gonna be a a just a iffy future with, with TikTok, but until disappears from your phone, you know, you're still gonna be able to utilize it. I I do hope that, um, you know, what was it, the, the former president was trying to, you know, get an American company to buy it at one point. Um, if that happens, awesome. Um, ultimately I've always been in the, the mindset of if somebody wants your data, they already have it, cuz you're literally on the internet utilizing everything. So just because you're, you're posting TikTok dance videos and you know, God knows what, like you want that Go ahead. Um, you know, and again, I understand what it is, you're soaking up the rest of that information, but I'm pretty damn boring. Um, but, uh, UL ultimately, you know, with the live shopping that is really pop popped up in, in like Q4 of last year into to 2023, um, you know, I think that to your point there is a lot of positives that could come out of it still being, you know, regulated and, and working in America. Um. And um, I think we had mentioned this in one of the previous episodes, but TikTok was bringing in the shopping page feature, which Instagram is now removing, right? So with TOS kind of big, uh, push towards like live shopping and then having the shopping page, a lot of brands, a lot of e-commerce brands have really flourished, uh, post pandemic because of TOS ability to really have that conversion kind of cycle really fast. Um, that is just gonna be a lot more optimized right now with the TikTok shopping page coming out. So, um, it'll be interesting to see how like they really kind of champion, uh, how live streaming and like kinda live shopping. It could be the social media version of what QVC is to the previous generation. Right. Yeah, no, that's a good point. I mean, again, any of the, I think we've touched on, um, you know, the, the like, uh, trivia games back in the day or, or whatever it was um, you know, ultimately looking at what Instagram was looking to do, um, I I I think we've talked on how strong that algorithm was for shopping. Um, you know, it's, it's gonna be interesting to see, uh, what their new features are. So like, looking at it on the mobile app, it's, it's, you know, letting, obviously in the past, letting users look at a video to buy it, but they've discontinued that shopping tab. Um, I've actually seen more of it now over on Tim Meta and Facebook in a way. Yeah. Um, just from a, an algorithm standpoint of getting ads to buy. Um, so, you know, it's, it's almost kind of like it's the same company. It's just, again, thinking of different, different demographics. So did it really go away? Cuz it's over there on Facebook now. Uh, but ultimately, uh, you know, I'm, I'm curious to see how, again, it will, um, you know, affect our brands as it grows. But this is where I think, um, I'm gonna come back in and be very down on programmatic or up on programmatic and down on walled gardens is because of the rules that they just change every day. So, um, you know, just to clarify, like social media is called Walled gardens because they're owned by their own entities. So, you know, mark Zuckerberg owns Instagram and Facebook and you've now and the Chinese owning TikTok, but ultimately they can regulate rules, margins, whatever, and, and change that on, on a drop of a dime. And so us utilizing our digital ignite utilizing programmatic is our, our main, you know, bread and butter allows us to, again, piggyback off of social media. We still utilize social media, but getting the rest of the open internet and programmatic allows us to really hit these individuals. And I think a full funnel approach from that, Hey, let's do awareness with programmatic and then driving them down to that funnel with either deep retargeting while tastefully using social is gonna be important. But, um, that's always gonna be, hey, you have no control over social, but this is a guaranteed way to continuously keep your funnel going. Awareness out there and looking to achieve those, those goals. Speaking about, uh, Twitter itself, they've had a 40% decrease in their ad spend, like ad revenue that they've gathered over year, over year and 500 advertisers have left. Um, it's huge. Like they've tried to make a lot of changes. They had tried to come out with the, uh, verification feature that really bombed in its face. Um, but Twitter is, I think it a maybe gives a new opportunity for smaller, uh, brands or smaller businesses cuz now you might be able to find, uh, Twitter advertising at a much cheaper price because of how much they've seen a drop in it. So, uh, CPN will be lower. Um, these are some ways you could kind of maybe leverage it, but, uh, Twitter having this kind of like rocky start, uh, 2023 is just interesting to see like where it goes on from right now. And, um, if you remember Elon Musk did buy Twitter and his first interest payment is up. So, you know, because of the fact that his like 40% down revenue year over year, it's going to be interesting to see how he kind of of handles that conversation. I'm kind of hoping Jack just comes out of the shadows and takes Twitter back over and brings it back to what it was. But honestly, I I, you know, I had high hopes when he took over, but it's, I, I just, I honestly, I use Twitter every day and it, it's not what it was in regards to, um, what he said he was gonna do, in my opinion. I think like, um, I'm still, uh, you know, whether there's bots or whatnot, there's still just, you know, a cesspool of, of dumb asses on Twitter. Um, you know, and then from a standpoint of verification, you know, And I think, like we had talked on this, but like when the U v A football, um, shooting had happened, um, their school account was trying to let students know that there was an active shooter going on. And because of the verification, you had dummy accounts going out there and because people are assholes sharing fake news about it. And so people would not believe or see what they were seeing. And so, you know, ultimately, um, I think for him, he's going to have to look to sell it because I mean, he's got all of these other entities that are making so much money for 'em. And, and I don't know if this was just a, you know, hobby Well, that, or just a like, hey, I can do whatever, you know, fu type deal, but ultimately, um, you know, we'll see. But it is insane, like you said, 500 advertisers have dropped off. Um, you know, they have reversed, um, and said they would relax on their political sign or political side of advertising so that, you know, is, was gonna be a draw to get more revenue there. But who's utilizing the platform now? I know, you know, people are saying they've dipped outta Twitter. I I still think people will dip their toes back into it. Um, but ultimately what you were utilizing and having as a Twitter, you know, uh, as a company and, and a platform a year ago is just completely different now. And. The landscape's gonna have to completely change. Yeah. To get that, get those numbers back up. I deleted mine. Oh, did you? It's not positive enough. Yeah, it's not, I mean, it's, I think it's worse than what it was before. Did you utilize it for your own, um, uh, podcast insert? Okay, cool. So did you see a benefit from it before any of these changes? Yes. Okay. That's actually a way that I used to get a lot of my questions. Very. Cool. I agree. So theAudience engaged Yeah. Talking with individuals. Yeah. Yeah. So mm-hmm. <affirmative>, but now looking at it, and like you said, the verification, the, the bot accounts or not being able to verify you don't know you, you really can't test the quality of what's coming through mm-hmm.<affirmative> and you can't even trust the information that's coming across it.<laugh>. I mean, of course you can't trust all information you see online, but Yeah. Yeah. It's just gotten worse for me, so. Interesting. Yeah. No, um, it, it just curious to know. But I, I think to your point of like the questions and that's where I, I would see, and again, I didn't, I had Twitter just personally, but like I used it to like follow college football or like Virginia Tech and I would talk within that community and you would get a lot of engagement out of there. And I can see now where either some of those people have just dropped off of Twitter or it's, you know, just not as, the algorithm isn't just what it, what it was. So, um, not to poo poo on it, I still like to go to Twitter to see real time events and things that are happening. I think people do go to that. But to your point, point, Winnie, it's like, you know, check your information, right. structured opinion on that and, and gather other information from that. And that's, that's honestly why I love Twitter in the first place because all of the, the, the crap that was going on within this, this country and world the last five years, I felt Twitter was a spa. A space that you could go to see something that was happening, but get a bunch of different opinions and results on it to be like, okay, this is legit. And I could start forming my own opinion on it. They used to be the streamline news. Exactly. News delivery. Like I always needed news. 15, 16, 17,000. Shit, you needed news from any channel. It was streamlined, right. In Twitter now it's. Just, and the way that Elon is kind of bucked up against journalists and everything too, and reporters in the past. And, and that was one of the things too, is as soon as he took over, you saw a lot of journalists and, and and whatnot bouncing out of there. And so again, we'll see, I, I still, I think Twitter is a, uh, an amazing application. It was created in a, in a really cool, well cool way. And like I said, maybe Jack comes out of the shadows. I, I heard he's sure very regretful about, about making Twitter and he's doing his own thing right now. So that's actually another thought, and I know we've gotta wrap this up, but like, thinking about these, these indi entities that have created these social platforms and like thinking of 15, uh, you know, 10 to 15 years ago, like thinking of like Facebook and its infancy and, and then MySpace at the time. Like what did these people think this was gonna be like Zuckerberg, did he think that it would be at this level? May maybe, but like. He was trying to get back at his girlfriend when he, when he created Facebook's first. Took it from the Winkle vases or whatnot, the idea. No, I mean, but it's just crazy that like this stuff is turned into, um, literally it's a part of you almost. And that's what's wild. And I think like, uh, Jordan Peterson touched on this and, and that, uh, chat cheap PT thing I was watching, but he was mentioning that like down the line, there's not gonna be wars about countries and political parties. It's gonna be AI wars, like the Goo, the Google ai or the Oracle AI versus the Apple ai. And like that to me is just mind boggling and, and and scary. But, um, you know, the way that the world is going and the way that it collects your data, like it is almost to think of like, will Meta or Facebook in 10 to 15 years be a, a political, like, I don't know, like a leader, like, you know, it's interesting to think of stuff like. That, about that. Um, this is just some data that I found from, uh, pure Research Center. 20%, uh, in UK of, in the House of Lord's members are on Twitter in Canada, it's 67% of Senate members in us. It's 94% of house members have a Twitter account mm-hmm. <affirmative>. And this is all around the world. Majority of democratic countries all around the world. Um, legislators, uh, politicians, government officials, all of them, even government offices and like police stations mm-hmm.<affirmative> have Twitter accounts. So the audience is still there. The advertisers might have left. Um, I'm not sure exactly what's gonna happen, but it's still a huge vehicle for kind of political commentary, political like language. Uh, there's a lot of like campaigning efforts that's still happening on Twitter, uh, going into next year. I think it's just gonna, going to like triple that. Well, it's like they, they banned political ads, but you could still have an account as a politician and you could still do organic content. Exactly. And one thing that I think is gonna happen, uh, I'm gonna say this right now, but Elon also has a huge part in open ai. The dude's got his hands in a lot of. Exactly. He was one of the first people to voice it. He invested millions of dollars in it in 2015. He was pushing for it hugely until his kind of infatuation with Twitter started happening. But I do believe that when this kind of 10 billion merger goes through with Microsoft, Elon's gonna come back and start taking the reins a little bit and start directing that and take his gas pedal off like Twitter. It might happen. But if both of that even together happens, it's just gonna open up another door to something else. I'm always bullish on on what's gonna be happening within these platforms and whatnot. And I think, uh, we're just in an interesting time with, with the social apps. I mean they've, you saw like a lot of them have a lot of power and now it is kind of just like getting pulled apart a little bit. But you know, you've got be real out there. You've got, you know, what is Gaslight or whatever the else, man, there's all these other things that are popping up that we will 1000%, you know, keep you guys up to date on. But ultimately, uh, um, you know, Winnie Karthik, is there anything else that we want to kind of leave our, our listeners with? Um, it's the start of the year, it's 2023. What are some resolutions, uh, of sorts that you want to do digitally for yourself? Hmm. Hmm. Putting me on the spot, man. Um. For me it's, I wanna put like less time on like these social media apps. Obviously. I like this. Okay. So no, if that's, if that's okay. So I think that's a good one. I think less screen time is a good one for sure. Um, definitely like looking at using social or digital products to, I think the same way we use it as a company is like, think or work smarter, not harder, but limit my my time on the screen or engaging with people. But it's tough because again, this is what we do. Um, but I'd like to limit it from a personal standpoint and do more of the company on the digital side. Makes sense. Yeah. What. About you Wayne? Well, mine is, um, limiting my consumption. Let's screen time and everything. I deleted TikTok, Twitter be real. Yeah. Simple. Yeah. Simplify. All of it. Mentally. I think you need like a, a refresh. And I think like some of these apps, they, they have that like your, your Facebook, you can turn it off or like have downtime and you know, it's just tough because that like, what is a dopamine or whatever just gets in you and you're like, you want to go and click, click, click or go see that, like, that rush. But I think cleansing yourself from social media and your cell phone for a while and go read a book. Um, read daily, honestly. Yes. You know, getting away from digital stuff and writing and doing So. And it's terrible cuz you know, TikTok thought about that. They, I don't know if you've been on a rabbit hole of it where you've seen the guy pop up to say, Hey, it's time to put your phone down. You've been scrolling too long. No. Like they have, you've never. Seen it on TikTok. Yes. Yeah. The guy comes in like, exactly an hour, 10 minutes. I don't use TikTok, so that's amazing. I know, like, again, I, I I understand fully, but I've never literally gone through, you've used TikTok for an hour and 10 minutes straight from before. I. Haven't. I he comes on a lot sooner for me. I, well, I don't know if it was an hour say that.<Laugh>, I think it was an hour. Like I remember going through it and this day pops out. Yes, it's time to put your phone down. You've been scrolling too long. If it's in the middle of the day, it's another creator. If it's in the night, it's another creator. And I've always noticed this, oh my gosh, it's, if it's in the middle of the day, it's uh, this like girl who pops up and I've seen it all the time or okay, I've not seen it all the time. I've just seen it once or twice. So contact. Finish this whole day on TikTok. Um, alright, drink Celsius. Check out Digital Ignites Merch. You can find us@digital-ignite.com. Actually, we have a brand new website. Spank. Yeah. Brand Spank a new website that by the time you listen to this, uh, it'll be live for the public. But go visit it. Digital dashing ignite.com. Check it out. It is phenomenal. I'm so excited about it. Um, and yeah, holler at us if you wanna learn a little bit more about digital marketing or how our agency can help your brand or company. But until next time, my name's Chris Clark. I'm. Winnie. Thank you all for, uh, you know Connor Sage as well. Thank you. Super producer. Until next time guys, thank you.