Podcasting Mentor: Better Brave
Hey! I’m Candace, your Podcast Guesting Strategist and producer, here to help entrepreneurs like you leverage podcast guesting and strategic podcasting to grow your visibility, expand your audience, and build your business with ease.
As a long-time podcaster and entrepreneur, I’ve been in the trenches—and I know what it takes to launch, grow, and sustain a podcast that makes an impact.
If you’re dreaming of starting a podcast, ready to step up your guesting game, or want strategies to grow your brand through podcast visibility, this is your space. I’ll share expert guesting strategies, production tips, and behind-the-scenes insights—all with no fluff or gatekeeping.
In solo episodes, I’ll guide you through guesting tips, podcast growth, and how to build a sustainable podcasting strategy. I also bring in guest experts to share valuable advice on growing a thriving business.
If you're ready to amplify your voice and leverage podcast guesting to grow your business without the hustle, hit play. Let’s make it happen!
Podcasting Mentor: Better Brave
198: The Buyer Journey Shift: How to Speak to What Your Audience Actually Cares About with Sydney O'Brien
I’m sitting down with Sydney O’Brien, a content and messaging strategist, mom of three, and the host of the Mompreneur Mastery Podcast. She’s the founder of Content That Converts, where she helps women entrepreneurs ditch the cookie-cutter marketing and create messaging that actually connects—and leads to sales.
In this episode, Sydney breaks down why so much content isn’t resonating right now, how the buyer journey has shifted, and what to do instead if you want your message to land with the right people.
We talk about:
- Where to start if you’re “doing all the things” but not seeing sales
- How to turn your content from “scroll-past” to stand-out and stick
- The difference between surface-level pain points and messaging that connects
- How to adapt your marketing to the way people actually make buying decisions now
Sydney also shares her Buyer Journey Content Map, a free resource that helps you craft intentional content that builds trust without being glued to your phone all day.
👉 Connect with Sydney:
- Website: sociallyyours.biz
- Instagram: @sydneyobrien.co
- Free Buyer Journey Content Map: Download here
👉Podcast Tour details here ⬇️
https://stan.store/CandaceDudley/p/podcast-accelerator
🎙️Hosts + Guests -> Join the Matchmaking Community [HERE]