Do you want to bring your course creation to a new level — reaching more students, cultivating engagement effectively, and sharing knowledge that can transform lives?
Nuseir Yassin of Nas Daily and Nas Academy has been there, done that, and he’s coming to the Lifelong Educators Show to share his lessons learned with you. Nuseir joins us to discuss:
Nuseir is flipping the world of course creation upside, and he’s ready to teach you to do the same. Don't miss your chance to interact with the biggest name in course creation (and he's just getting started!)
Do you want to bring your course creation to a new level — reaching more students, cultivating engagement effectively, and sharing knowledge that can transform lives?
Nuseir Yassin of Nas Daily and Nas Academy has been there, done that, and he’s coming to the Lifelong Educators Show to share his lessons learned with you. Nuseir joins us to discuss:
Nuseir is flipping the world of course creation upside, and he’s ready to teach you to do the same. Don't miss your chance to interact with the biggest name in course creation (and he's just getting started!)
welcome everybody to the lifelong educators show. I'm Josh. Chernikoff joined by my cohost. The time to mere. We've got no sire. You seen, let me tell you about no sire. Good dude. We've had burgers with him. We'll tell you about that. He's the founder and CEO of Nas daily N Nas academy. No sire spent the last few years transforming. The world of online video and course creation. So we're going to start first by hearing about no stars. Beginning he left Venmo made 1001 minute videos, then we'll dive in and Nas academy and all in all, we get to grow as online course creators. So true story, no sire, Dotan. And I had burgers in San Diego and I honestly thought this is the best moment this guy is going to have. All year, then he gets on stage at the biggest conference in ed tech, and then he unrolls as academy. So it wasn't the biggest moment, but it was a good moment, right? No sire,
Nuseir Yassin:us having burgers. Yes. Oh, that was the biggest moment of my life, dude. It goes without saying yeah. Yeah, yeah. Especially cause the burgers.
Joshua Chernikoff:But it was not very good, but listen, since, you know, since August, most people have done some work, taken a trip, you know, had Halloween. Yeah. You've done a lot more talk about what you have been up to please in the last couple of months and for you, it's probably the last couple of days.
Nuseir Yassin:So, you know, I'm sure you, you know this, right? Like I'm starting a company every day feels like a. So you'll look back and it's been a month of building a company and you're like only a month. Like, literally, I feel like I've been doing this for a year. So if we met two months ago, honestly, I feel like we mentioned years ago because we've been, we've been really busy building up Nas Academy creating content for Nas daily, you know, putting off fires, everybody has some sort of issues that they gotta, everybody has some sort of fire. Uh, they've got to they've got, uh, uh, um, uh, put out So, uh, a lot of problem solving a lot of problem solving. That's what I've been doing.
Joshua Chernikoff:that makes
Dotan Tamir:sense. Which problems, problems at a startup company. Interesting. Never heard about that.
Nuseir Yassin:Give us your very unique. Um, I think, I think, um, probably the biggest problem is like, let's say you hire a hundred people it's like figuring out how a hundred people are going to work together. That's actually, no one tells you that this is a problem, but you get to figure out how the teams should be structured. Who leads, what, and who does, what? And can you kind of like speaking of burgers, when McDonald's founder, I want it to build a burger company. He went to a burger shop and he looked at the operations he's like okay. I got to restructure the kitchen to build McDonald's and make it more efficient. And that's why McDonald's is so fast. So you can have the same hundred people, but you've got a structure In the right way to be more efficient. Um, so that's, a big problem.
Joshua Chernikoff:They don't tell you that part when I I've started two businesses as well, and nobody ever told me the hardest part is going to be kind of getting the team to go all in the right direction.
Nuseir Yassin:Yeah, yeah, yeah. Yeah. Yeah. And by the way, there's also like a big responsibility. Right. You tell the team, okay. And let's go that direction. And then like, okay, it doesn't work. They're like, shit, that was my fault.
Dotan Tamir:So you owned the failure. Uh, but that's, that's, you know, people like when to see a leader that owns the. They feel good about it. They feel that it's okay to fail. Uh, well, we can, you know, it's a whole different conversation on their entrepreneurship night. I watched that movie on McDonald's
Nuseir Yassin:cool. It was
Joshua Chernikoff:a good movie. So talk to us about, for people who don't know. And I think my mom is joining, so you probably need to talk directly to her. What is not.
Nuseir Yassin:So Nas academy is basically like Clickto It's very similar to Clickto um, You know we're like, are you familiar with masterclass? We're basically building masterclass for creators, normal creators and enabling creators like YouTubers Instagramers or Facebookers or CEO's entrepreneurs to teach. And run cohort-based classes. That's what we enable. Um, and, um, the way we do education is very similar to Clickto as well in the sense that we, uh, do a cohort basis, not necessarily, here's a video file and you watch it and you're on your own. It's more like, okay, let's watch this together. Let's, do a class community feel. Um, and I think that's the future of education. A lot of companies are starting. In that direction. and so is Nas academy.
Dotan Tamir:So you're saying you're comparing it to masterclass, but that's academy is more, it's different. It's unique there it's it's it's it brings something really new to this.
Nuseir Yassin:Wow. Thank you, man. That is a very kind compliment. Yeah, it keeps saying that. Keep saying,
Dotan Tamir:I said it, the amount of clicks are we recording this?
Nuseir Yassin:Um, you know, everybody's trying to have a different touch to education. I mean, education has existed for thousands of years. It's just which part of it do you want to own? Some people focus on K-12. Some people focus on cohort based. Some people focus on videos. We want to focus on. uh, education, uh, from, uh, from YouTubers from Facebookers, from Instagrammers, from TikTokers from CEOs, those are the people that we call creators. Those are the people we want to convince to teach using our technology.
Joshua Chernikoff:So, no, sorry. You've had this vision probably for much longer than you started, not as academy. What's the, what's the one thing that you've been thinking about for so long, and now you've got this team around you and, you know, it's. But they still don't believe you,
Nuseir Yassin:you know, what's right. Like the team doesn't believe me or the world doesn't matter.
Joshua Chernikoff:I mean, basically the team or the world, you know, but you know that the future is this, like, this is, this is what's going to be happening. Cause you saw it. You knew it when you left.
Nuseir Yassin:So actually between me and the team, Like I don't think there's much disagreement on where the future is heading and what we believe in. If the team doesn't believe in something that I believe deeply and then there's a big red flag. The whole idea of working at a company is believing in the mission of the founder or the management or whatever. So, um, I would say between me and the world, I um, think our vision for the world is, I think in the future, one person can get bigger than Harvard Um, it's as simple as that today, one person is bigger than CNN. Like you can get more views as a YouTuber than CNN, and therefore by that logic, one person can educate more people and make more money than. Harvard And, uh, we're just very excited to get to that future. And a lot of people may disagree. We love the institutions. We love Harvard. There's some blah, blah, blah. It's great. We love Harvard too. Uh, but I think the decentralization, of education is happening fast,
Dotan Tamir:So the, tell me about, you know, you saying the world is not believing you yet. Do you, who, who is that world? Um, general question, but more specifically, um, you know, you, you probably, as, as an, as a CEO would love to speak to the. To our users, to our customers to really understand really what they feel. And usually they know the truth way before everybody else knows the truth and also to our customer's customers. So your customers are not just the teachers, but also the learners. Right? So do you feel that the people of the world are really ready for moving from that old type of education to learning, all those cool things online with people that they don't know.
Nuseir Yassin:You're right. Uh, I think only 5% of them is ready. Only 5% of the world is ready for that. My, opinion I could be wrong and I'd love to disagree. Um, I think the remaining 95% still does what society expects them to do. Go to a four year college, go to a physical building and sit in a classroom and look at a at a, whiteboard that is 95% of the world. Well, the other 5% says, you know, I really love your YouTube channel. I really love you on the internet. And I'm willing to pay to learn from you because I think you possess the knowledge that I want. You know, that's 5% of the world right now. I think, I think that's a
Dotan Tamir:big number. It's a half a billion people. It's it's uh, I presented that a billion. No. Oh, almost right. I mean in a world of 10
Nuseir Yassin:billion people, are we 10 million or that we're seven, 7 billion.
Dotan Tamir:Lowe's at a 10. It's probably above nine, but we'll have somebody check. Any
Joshua Chernikoff:fact checking is fact checking you right now.
Nuseir Yassin:All right now 7.7. So we're still at 7.7
Dotan Tamir:grind really fast. So what is it like a lot of babies during dependent 50 million. Yeah.
Nuseir Yassin:Okay. Right. Yeah. So the 50 million people, I mean, we just got to find those people, but they're all over the world, by the way, including China and India, actually out of the three 50 million, probably 300 million are in China and India and 50 million are in America, Europe, Africa, Latin America, and the rest of Asia.
Joshua Chernikoff:So for, for all those people out there who are not in that 5% talk, define crazy. Well, like, what does that mean to you?
Nuseir Yassin:Yeah. So actually I'd love to get your take on this, but for me, or for us creator is somebody that creates something from zero to one. You don't have to have an audience. You don't have to have money, you don't have to do whatever, you know, how is does something exist because of. Therefore you're a creator. So like a music producer is a creator because you create music. A CEO is a creator because you create a company, a, you tuber is a creator because you create pieces of video. A mother is a creator because you create humans, you know, so really our definition of a creator. Quite large. Uh, if you want the technical definition, a creator is probably someone, an individual that wants to live on the internet. So with NasA academy, we try to focus on people who want to make a living from doing something on the internet, video, music, art, all that stuff. That's kind of like a smaller definition of creator. So it doesn't include mothers and fathers. Um, but it does include, you know, YouTube is an instance. Um, I'm glad
Joshua Chernikoff:you classified that because my daughter walks around our house singing all day long to does that make her a creator? I hope not.
Nuseir Yassin:I hope not. She should be a creator.
Joshua Chernikoff:I just, she, you know, she feels good enough about herself to sting all day long. She doesn't need to sing any more, but, but that makes sense. So Dotan, you know, let's, let's cross that over a little bit. We can talk a little about click too, because Totonno's the CEO of click to no sire happens to be in investing. And click to talk about the creator in terms of click to Dalton and the, maybe the similarities to
Dotan Tamir:one thing that I heard the smart person once said, uh, is that ed, everybody can be a educator. Anyone can be an indicator. I think, I think you said it. Um, and, and I, I totally relate to that. I think. That, um, those 5% that you talk about, I really truly believe, and there are all the signals in the world they're out there that those high percents will grow and become 10% and, and slowly, slowly grow. And, and it's, it's inspiring because there are so many. Benefits of the, that kind of learning. Um, and it makes the world even more flat than what it is already, and it creates a paternity for people. So that's why it's going to grow and grow and grow exponentially. And not just that, but the fact that everybody can be an educator because you can now teach no matter what's your actual. Official, you know, certification. Um, and where did you go to school at and where do you live and what time what's your time zone? Right. So, um, for us that's clique too. We more focused on those businesses and those organizations that. I have been teaching in the in-person brick and mortar 95% of the world's type of education for many, many years, lots of years, and gave extracurricular, uh, um, education or enrichment education or professional development education. And. Now realize that if they don't act fast, they're going to lose now 5%. They're gonna lose later at 15 and 20 and 50%. So they have to act fast and move online and then they come to us and then, well, wait, well, let's say there is a demand and it's growing and they're going to be more and more students. Where do we find all those teachers? And I tell them, listen, this is an amazing, uh, engineer of, um, HB in Barcelona. Um, that's that goes to HP every day and works full time. He loves teaching and he's excited about teaching. He couldn't teach until now at your school. Now he
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Nuseir Yassin:and that's the power of technology, right? That's what technology is meant to do is to enable you to become something you cannot be by yourself. And, and so could through software or NasCAR in software or whatever, we need more of that. And we need to convince people to spend 10% of their life. That's it. Everybody should spend 10% of their licensing.
Joshua Chernikoff:And there's clearly space for click too. For NAZA academy. It's a rising tide. I mean, we know that there's Maven, there's disco. There's lots of great, uh, cohort-based platforms out there. So that's good. So for I'm lucky enough to be on the inside of click, to, and, and help out, um, you know, Dota and I have these aha moments all the time. Well, I saw a video a couple of years ago. I think it was done of what the offices look like of Nas academy and Dubai. So take us inside please. Uh, what that office looks like. And the second part of this question, what's the latest aha moment that you guys had in that bad-ass stage that you guys have set up where I know you get together and collaborate. What's the latest aha moment.
Nuseir Yassin:Oh, wow. These are, these are difficult questions. Um, So, you know, I, so I believe that if, if a company asks a person to come to an office and work, then it's the responsibility of that company to make the life in the office as good as possible. So that's why we try to make it as welcoming, as possible, as homey, as possible, as fun as possible for people in the office. You know, really, uh, the reason why we invest in the office, I mean, as much as I'd love to be a remote company, we still have two offices, Singapore and Dubai, you know, we believe that, um, physical presence still matters to some extent. Um, so that's one, the aha moments we come up with. You know, I think one thing that I really want to have in my company is the, Unscheduled meetings, the unscheduled ideas. So like when you're a remote company, you only talk to someone. If you have a reason to talk to them, okay. Let's call, let's talk about work. People don't zoom to just have fun in the middle of work. They just don't do that for some reason. But in the office you go to someone, Hey, what up, what up and ideas flow when you have Yeah. Playing ping pong. what if, we invite this ping pong champion to teach? Oh, great idea. Let's do it. So there's a lot of flow of ideas in an office. So we've had a couple of those aha moments, uh, in our offices and, people don't speak enough about the value of that. You know,
Joshua Chernikoff:not a ton of you. Have you seen the inside of this office on video?
Dotan Tamir:I have, I have. And I'm planning to visit, to buy at some point, hopefully
Nuseir Yassin:soon that is happening, guys, you should come
Dotan Tamir:VidCon everyday. There's a conference in Dubai. Like I VidCon is happening in Dubai. Yeah. Now, would
Nuseir Yassin:I be? Yeah, like literally this early December, you should come. I'm holding my own conference, which you have to come. It's called NasA summit. Is this breaking news slightly. Cool.
Dotan Tamir:And where is that happening with breaking news?
Nuseir Yassin:What were in Dubai
Dotan Tamir:and Dubai? All right. I'm buying my ticket. Amazing. Um, no, really. I liked what you said about the. Th th th the ideas and, um, it's challenging as we are our remote company. And, um, I spend time with Josh and San Diego, but not much more time in person with Josh and we know each other for so long now. Um, but yeah, it's, it's challenging. And I think, uh, by the way that one of the things that is happening in a, in a live. Class or not cohort class when you actually learning online with a group, is that the opportunity to really go a little bit beyond the curriculum a little bit beyond the materials, that's the opportunity to really speak to people because at the end of the day, We were born to learn from each other in a group, in a kindergarten, in a school with somebody teaching us, challenging us to meet with others, not in front of just a on-demand clip that place. Right.
Nuseir Yassin:Orlin, I mean, whatever you're saying, I want to do that preach. I mean, I completely agree. I think, uh, one thing I remember, uh, so, you know, I did four years at home. I forgot everything I learned. The only thing I remember is like learning from classmates and classmates is the gift that keeps on giving. You know, like these relationships are beneficial over a long period of life, way beyond the classroom and the course. So really I tell the company, this we're actually not in the business of education. In fact, we don't care about the business of education we're in the business of putting people together. And we do it under the excuse of education, you know?
Joshua Chernikoff:And you, you, so you bring people together. Right? I get that with the cohort-based courses before they get together. And I was looking at one of the courses that you're offering, which looks phenomenal. Maybe I can get to a ton to sponsor me and take it. They got to spend a lot of time alone, you know, recording these videos and getting good at that. So let's kind of dive into, please. Give us like a productivity hack for a creator who has to work alone because that's not easy all the time
Nuseir Yassin:for teachers. You mean the teacher? The creator teacher?
Joshua Chernikoff:Yeah. Just like number one. Uh, no, sorry, let me rephrase it. I mean, what's the number one productivity hack for somebody who's wants to get into this business. They want to be no sire, but they're like, I can't, I can't leave my job. This is crazy, but I really want.
Nuseir Yassin:I'm going to give you the boring answer, because I believe that's the only answer that matters. The biggest productivity hack to becoming a creator is to have money. That's it it's to be privileged enough, to have money, to focus on content creation and be able to quit your job. The only reason I quit my job is because I had$60,000 in my. bank Savings from my job. The minute I saved that money, I knew I could afford to take a risk, but when I had 10K in my bank, hell no, I'm not leaving my job. Are you crazy? So the tip, the biggest hindrance for people to do what they truly love is having enough savings.
Dotan Tamir:That's it? So our creator is an entrepreneur, um, that creates. That's basically, I mean, what you say, which is who's taking a risk, you have to take some risks, um, in order to really be successful. And I think that applies to so many other other fields
Nuseir Yassin:and a blessed to start a company. And, you know, there is a 90% chance that every startup. fails But you're willing to take that financial risk and time risk and money risk. Um, similarly for creators, when they start making videos, like they don't know if they're creative enough, they don't know if they're like going to be accepted by the world, but they're also taking that risk, you know?
Joshua Chernikoff:So does that mean, and we're going to talk about some other qualities, but is the number one quality for a creator just has to be a entrepreneurial.
Nuseir Yassin:I'd say so. Yeah, I would say the number one quality that a creator needs is to be sufficiently entrepreneurial, to know when, to take a risk when to double down and when to, because being a creator is actually there. There's no, like, it's kind of like being in the wilderness. There is no, footpath. It's like it. Doesn't say like, okay, go here, then go here. Then take a left and take a right then you're at the top Literally, it's just you and your sword and you need to come up with creative ways to go through the forest.
Dotan Tamir:I have one follow question on that. Cause you talking about it, talking about entrepreneurial creators, people who like to take risks, so they took their risk. They became creator. Now you come to them and tell, take another risk and become an educator. How, how hard is that? Are they easily being convinced?
Nuseir Yassin:So, so that's exactly the job that you got to fix. And we got to fix, you got to find a way to de-risk the act of teaching and the way we do it is through minimum revenue guarantees. We say, Hey, in exchange for teaching, we're going to give you a minimum revenue guarantee that you'll make money, regardless of nobody shows up, because we believe in you so much that we're putting our money where our mouth is. And that's the beauty of raising venture capital. You can do that. Um, So that's how we think about de-risking it? Uh, I think eventually it just boils down to money and opportunity cost. That's it?
Dotan Tamir:So this is part of, this is like interesting, maybe secret sauce of your business model, basically. Given them, because I haven't heard that from any other platform. I don't know if that exists in other platforms as well, but you telling me that you are given them that promise of, uh, of, uh, some minimum revenue that they're going to get any way because you kind of hire them to, to be, uh,
Nuseir Yassin:that's where the creator role is heading guys. Um, unfortunately you
Dotan Tamir:are a head of school. You are the head of school.
Nuseir Yassin:Yeah. It's. And mastered too much. I, you know, this model is being done by many other like industries, write books, there's a signing, you know, book signing. There's a minimum revenue guarantee for creating a book. So why shouldn't the same thing exists for creating a course and
Dotan Tamir:then on this whole thing?
Joshua Chernikoff:Yeah. What the future of the creator expand on the whole, like take us out further. Okay. You've taken us one step, which is minimum revenue guarantee. Take us further into your, what the dream should look like.
Nuseir Yassin:Well, the dream should look like minimum revenue guaranteed. De-risks the first step, but eventually you have a community of a thousand people that learn from you. Uh, you get a hundred new students every month and you just do like a class once a month, once every two months to teach, um, that, that, you know, and, and, and, and I think, I think that's kind of like the future of teaching is also, should be also like a passive income, right. It should be like, Um, eventually it should become a video file, but the technology helps you run it like a cohort-based course. So that's like should this way it becomes like a passive source of income as opposed to an active source of income. So that's how we look at the macro. Uh, so my, my course that I created last year, um, still makes money. Right, but, but I, but I did it literally over one week, last year, but you know, with my Facebook and my YouTube, they don't make me money every day. Right. I have to make new content all the fucking time to, to, to, to create revenue, which is, can be very taxing.
Dotan Tamir:So talk to me about that. You, you have. A vision for what the technology can make to those video files and, uh, help, uh, help creators, engaging communities around it all the time and make, bring a new kids, new, new kids, new students in some of them are kids, but, um, in your case, most of them are adults, I would say. Right. Um, What's missing. I mean, what, what are we, there is some technology what what's missing, what, what technology still you, uh, hope for that will evolve? What's your dream tech machine that will make it also, you know, work for everybody?
Nuseir Yassin:No, I would say I'd love to get your opinion on. You know, by the way, zoom is a one-year old technology for the world, like one and a half years. That's crazy. Right. Maybe two years. That's crazy. How, what is it? It's a number it's one and a half years for Americans. Literally what it is, zoom. Um, that's very fresh. I think that's a real technology that's gonna revolutionize it. Revolutionizes is probably the metaverse, you know, The ability to sit in a room with people from all around the world and learn together in like in the metaverse. I think when that happens, education is just gonna go nuts because gaming and education benefit a lot from being in the same room together and work. So gaming work education is, is, uh, and, and fitness is going to be massive in my opinion. So
Dotan Tamir:do you talk to. Mark
Nuseir Yassin:about it. I wish I wish I had his number, man. Hey mark. Great job. But
Dotan Tamir:I'm sure you can get it, but he should come to your, to your conference in March and, uh, bring the, the metaverse with him or just join you through the metaverse. Oh, that would be nice. Actually.
Nuseir Yassin:That's not a bad idea. Maybe, maybe we could try to get him to give us like, uh, like a ten second shout out.
Dotan Tamir:And sponsored the glasses for everybody under in there, in the hole. Right. Bias
Joshua Chernikoff:burgers. Yeah. That would be bias. All burgers
Nuseir Yassin:vegetarian.
Dotan Tamir:Yes. Okay. So you, so you saying virtual reality, I mean, in other words, the virtual reality. Yeah. I think if you ask me, I think, yeah. Zoom and the video conferencing technology has been with us for more than a year and a half, but it was only adopted really with the public recently and virtual AR virtual reality is kind of the same. Um, it's been there. The technology is massive. It's amazing, but nobody's using it. Um, and I think I see, uh, an amazing youth, like you just said an amazing use case for that cause education, uh, I think. Everything was started from gaming. So in gaming, it's already there and everything starts from gaming and that's going to be adopted by the young generation. And then this young generation will demand that when they grow and they say, oh, I don't want to learn with those boxes on the screen. I have much better technologies that I used to. So this is one thing. So, but, but then what about, so you said about the video rights, you, you it's on on-demand content. Will that continue or will it needs to be more live more, um, or maybe somebody that's helping that creator to keep the engagement going, because it's a lot of work to keep the community going.
Nuseir Yassin:Oh really? I mean, you're now, you know, how not scouting me runs. Right. We have an army of facilitators. Really cool. Engaging human. Whose only job is literally to like, go on zoom and make sure everybody has a great time right now. They also do some teaching, but eventually it'll just become, you know, let's, let's build communities. That's your, that's your job as a facilitator. And I think that's a fairly fun job to have is that you can do it from anywhere around the world. It's remote. It pays you pays me. I mean, my dream is to hire a thousand of these people and be like, yo. I have a thousand classes, a thousand people go make this fun, make this fun, but like the fun army. I mean, um, that's, that's the dream of NasA academy. So are they
Joshua Chernikoff:like TAs in
Nuseir Yassin:the class? And like, but they're not. Yeah, but, but there are fun Ts cause they're, they shouldn't be the teaching assistant. They shouldn't be doing any teaching because that's much more difficult to scale in the future. They'll just be responsible for making people introduce each other, get to know each other, run challenges, games like CS, like, uh, introduce assignments, but they don't like, let's say give feedback on the class. So we have 50 of these so far 50 of these trainers and
Dotan Tamir:the troubles finding, finding new ones that are really, really high potty.
Nuseir Yassin:Yeah, it's very difficult, but that's the beauty of having 46 million followers. Right. You can find 50 people that are exciting and that's our sorting. So if you've got, sorry,
Joshua Chernikoff:go ahead. Yeah. I was going to say, if you, if you have a creator, who's got your, you know, no sirens personality, do they then also need kind of that, you know, the, uh, icebreaker person in the room as well.
Nuseir Yassin:Everybody needs an icebreaker person, everybody like a hype man or hype woman. Like I think that's, that's the model that I don't think any other companies doing it because it's also operationally very intensive, but that's what sets us apart from other. Yeah, but you're too expensive.
Joshua Chernikoff:Oh, I wasn't asking. Yeah, I got my hype job already, but you don't need one. Right. Do you, do you, do you have somebody
Nuseir Yassin:along guess I need a hyphen. Yeah. And I have a hype man and he's like, he, uh, he, he like, you know, uh, cracks jokes with me and like, make sure everybody's having a good time. Everybody needs to hear.
Dotan Tamir:Nice. Nice, nice. By the way. So I do have some ideas for you on where, where to find those hype men, women, um, cause I'm coming from the summer camp industry and in the summer camp field, that's where we find them. Yes. If you see somebody, if you see on their resume that they were camp comes through and even more than one time, they're they're European. They are amazing people, uh, because they really, uh, fun and they, uh, to the point and they can create engagement and they usually are, uh, very dedicated, like they dedicated and it's hard work, I mean, right. Because you have to keep the energy high and the fake it till you make it and then keep faking it and making it and keep faking. It never stopped. So. Totally. I
Nuseir Yassin:agree. And there's thousands of these people and everybody, all, all of them are looking for like a side gig to make like 50 bucks a hundred bucks extra.
Joshua Chernikoff:So, so for my industry, the enrichment afterschool enrichment industry, our, our, our people that we looked for, honestly, we're recess. Whoever could run recess at a school could absolutely coordinate our afterschool program because they didn't take shit from anybody. They knew the fun parents, the mean parents, the good kids, the bad kids, the tough teachers. And they regulated that whole thing. As all the kids were coming at them to leave the school, they ran the whole thing on their own.
Nuseir Yassin:Those people are gold.
Joshua Chernikoff:We've talked We've talked about from the creator standpoint, they need to be entrepreneurial. Talk about some of the other characteristics that a creator must have other than some money and being entrepreneurial so that somebody out there who's listening can look themselves in the mirror and say, I got this shit.
Nuseir Yassin:So I asked you know what, it's actually three characteristics, right. Be privileged or have enough money, be entrepreneurial, Like work really hard and be consistent. But the third one is be interesting. Just don't be boring. Right. It's a really simple thing. You just gotta be interesting. And I think that actually, if I, were to be honest, like the biggest indication of that, you can tell if you're poised for success or not is look at your close group. of friends When you make a status update on Facebook or Instagram or whatever, how many likes do you get compared to your friends? This may sound dumb, but trust me, it worked for me, right? So I was averaging 60 likes six, zero before Nasty. When I make status updates, I'm going to Israel, 60 likes. Um, but when my friends say the same status updates, they would get five. And I was like, why do I get 11 times more? Than than my friends are 12 times more. And I think, I think that was early signal that people are interested in the way I speak. And therefore, if you have, if you upload something on Facebook and you get 50 likes or so from 50 friends, there's a very high chance. 50 million people are interested in you.
Joshua Chernikoff:Okay. I I'm gonna, I'm gonna ask you, I think a tough question. I don't anticipate you have the answer, but I thought I would believe you probably thought through it, not everybody's privileged. So how are you going to help those folks who aren't privileged to become coordinators?
Nuseir Yassin:Totally. And this is, this is why we do what we do. So, um, we have w last year we've given out.$700,000 in scholarships that 700,000 real dollars gave to people because we go to brands and we ask them to give us a large budget and we give fellowships to creators, uh, to become a, so we want to continue doing that. We have giving day, which is like one plus one education, a free education. We run free workshops that were all about like giving back as a community in a sustainable time. Um, you know, uh, I think eventually that is a problem for people who don't have money. It's a problem for Tik TOK to fix, right? Tik TOK has enabled you to create content without the need to buy a camera without the need to buy an editing laptop. You can just edit on your phone. And so. I think technology is just making it so that you don't have to be very privileged to become a creator. You still have to right now, but when Tik TOK or Instagram enables monetization, then. Um, then, okay. I'm at home. I, my work, I make a tic-tac it goes viral. I make a thousand bucks from it. I make 10,000 bucks from it. Great. Now I can quit my job and focus on this full-time so, so these are structural problems that NasA academy cannot fix alone. And Clicktale cannot either, you know, last
Dotan Tamir:week, let me ask one
Joshua Chernikoff:more question. I got asked him a
Dotan Tamir:question.
Nuseir Yassin:I got you
Joshua Chernikoff:scholarships. Okay. You give them away. They are ready to take risk. What if somebody is just friggin boring,
Nuseir Yassin:um, you know, courses on that? What is, what is the success rate of startups? 5%. What is the success rate of actors in acting schools? 1%. What is the success rate of like people who applied to Harvard for 4%? Everything in life is around that, right? Like success is variable. So some people success is, oh, I got a thousand followers and I got freelance gigs to make videos. Uh, every month that's success, others is a million followers. So, um, I don't, I don't think we should be promising like a hundred percent success rate when it comes to like education and no. No university should do that. Even Harvard doesn't promise that. So, um, I think everybody knows going into something new, that there was an inherent risk. There is a risk that you're just boring and nobody's interested in you and just gotta live with that risk. You know, I know. Not much I can do.
Joshua Chernikoff:Yeah. That's what I thought.
Dotan Tamir:I think, I think you just have to dream, uh, if there's a dream there and if you have the grit and you can survive failures and failures and failures, your chances to be a part of this small percentage of successful people is, is growing. Right. Because I love people. You know, say after the first failure or that's not, for me, I'm not going to be successful and they leave those who stick to it and improve it's it's it's part of life. You have to be, you have to be very persistent and you, and it can help not promise you anything, but it can help. I can only assume. I had a question before and now, because jars,
Nuseir Yassin:I sit,
Joshua Chernikoff:sorry. I'm sorry. I'm sorry, but I, I I'll ask another question. Okay. You talked about failure, right? Yes. So, no. Sorry. Are you okay? So you created your one-minute videos over a thousand days. Can you even think of a number. Of fine. You made a thousand videos, but how many, how many takes did you, do you know when you were, when you landed in Israel that morning, you did that video or you landed in Singapore mean there must have been failure after failure after failure. You're like, Nope, bad, take bad, take bad tape to get you to those 1000. So that's gotta be tough. Right?
Nuseir Yassin:So 1,001 minute videos to create content. Like every one minute video is probably like 40 minutes of. 40 minutes video. Right? So you cut it down to one minute. So, so there's a 40 minutes of takes. So probably 40,000 minutes. So I'd probably take it 40,000 minutes of video, and then you edit all that out to like 1001 minute videos. Um, that's kind of like, yeah. I mean, it is,
Joshua Chernikoff:it is a lot of failure there, right? There's a lot of time used. Did that doesn't make it to the cutting, you know, does it make it to the video?
Nuseir Yassin:And I think that's persistence is key for creators. It's like, you got to do the same goddamn thing, 10,000 times for it to work. And that's just, that's just the story of everybody. It's not for everybody. No, no. So this is, this is slightly depressing guys. I'm sorry.
Dotan Tamir:We didn't mean to depress anyone. Um, let let's finish on a positive. No, it's all positive. But. Um, why do you think, so I mentioned earlier the benefits and the opportunity that online learning in a group brings and to you, what do you think would be like personally not you spoke about money and obviously this has an incredible business opportunity. That's why that's one of the biggest reasons we both are. We all are in this business. Uh, From a personal perspective from some impact that that can be done on, on the, on the world, on, on specific people. What do you think this kind of the future of online learning can do?
Nuseir Yassin:I think it can get people out of. That's what I think. I think if you have the right knowledge, you don't need a four year degree. He can get you out of debt, both financial and time debt in which you have to spend four years. Like I started my life when I was 22. Right. Cause I had to spend 22 years in school in the future. I think you should just spend 16 years at school and then you should, we should just hire you. You should go to the job market when you're. 17 18, 19, like that's it. And so, and then education becomes a continuous process. Honestly, I'm much more likely to hire someone who took my class than to hire someone who took a Stanford filming class. Right. It's just, there's a specific knowledge that companies need. And if you have that specific knowledge, that's literally all they need to hire you. They don't need anything. They don't care about your liberal arts education. They just don't. So what, why, why do we do what we do? Why do you do what we do is because in the future, if you make education more efficient, people will save time back of their lives, right? They wouldn't have to spend so much time sitting in a classroom, bored out of their life. And two, they don't have to pay so much for education. So they take that money back and invest it in crypto or things that matter to them. You'll give people time in. That's powerful. That's what education should be, give you time and money.
Dotan Tamir:So the new wave of uneducation will break the, the old fashioned structure, um, of, um, how, uh, elementary school, middle school, high school, college work, blah, blah, blah, we'll break the structure. And those that break will create a lot of advancement to the world and eat.
Nuseir Yassin:Yeah. In the 1970s, we had that structure in the 1920s. We had that structure, right? Elementary, middle high school, then college. But then the 1920s, it made sense because you really needed 22 years to get information because information was in very short supply. Now you don't, you have so much information. You don't need to spend the same amount of time. Because you can absorb much faster and there's a lot of supply. So, so you can, you can reduce the time to be in a college or a school or whatever.
Dotan Tamir:So when is this happening? When is this happening? When
Nuseir Yassin:five years. When, when you got IPO, that's when it happens.
Joshua Chernikoff:For a second, it was depressing. But when you take a step back and you listen to you guys, you know, you look like you're at the ping pong table right now. And Dubai just kind of going back and forth, you know, cook too. And, and nods academy have created these, these places where creators or, or, uh, enrichment providers can bring their teachings to the world. Basically. I think what we're saying here, as long as, as long as you're persistent, as long as you're ready to take. You can be a teacher and you've got ways to do it very easily. You've got great role models to do it. Yeah. So it's, it's, it's pretty, the bar is actually in a good way, pretty frigging low at this point. Go
Nuseir Yassin:for it. And it's going to keep going lower and lower.
Joshua Chernikoff:Is that a happy note to end on time?
Nuseir Yassin:That's a
Joshua Chernikoff:happy. Good. All right. Well, I think that this was a phenomenal discussion. It honestly felt like we were in your office. So I can only imagine what it's like being in your office and getting to collaborate and, and do all those fun things that you get to do as a member of the Nas academy. So we got some insights in the Nazi academy and to cook too into the creator world, into your world, which is super interesting. And we hope that everybody who is listening, who is a part of our community at lifelong educators, enjoyed this. And, uh, so for now check everything out that we'll put out there for everybody and, um, keeping
Nuseir Yassin:persistent and take risks now. And thank you guys so much for having me. I really enjoyed the conversation and I wish you the best of luck.
Dotan Tamir:All right. Thank you. Bye-bye.