Lifelong Educators Show

16 | 5 Biggest Challenges and Opportunities shared by the top experts in Language field

December 15, 2021 Season 1 Episode 16
16 | 5 Biggest Challenges and Opportunities shared by the top experts in Language field
Lifelong Educators Show
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Lifelong Educators Show
16 | 5 Biggest Challenges and Opportunities shared by the top experts in Language field
Dec 15, 2021 Season 1 Episode 16

"Online enrichment has been exploding in the past 2 years, and Language has been one of its leading verticals, BUT there are critical challenges, and unique opportunities that this new medium represents, hence we invited the top experts in this field to share best practices that drive growth in the field of online language classes.

In this fascinating event we will cover:

  • Rebecca Schwengber - How you onboard and manage a large group of teachers, while keeping high standard
  • Mercedes Moresco - How to convince parents of the value of online Language learning. 
  • Alex Huot - How do you leverage online teaching for developing character and life skills, while keeping it fun.
  • Ara Vazquez -  How to differentiate and create your own niche
  • And much more!

This is an invitation-only event - please register here now to save your spot. There will be a live Q&A allowing you to engage with these experts.

Show Notes Transcript

"Online enrichment has been exploding in the past 2 years, and Language has been one of its leading verticals, BUT there are critical challenges, and unique opportunities that this new medium represents, hence we invited the top experts in this field to share best practices that drive growth in the field of online language classes.

In this fascinating event we will cover:

  • Rebecca Schwengber - How you onboard and manage a large group of teachers, while keeping high standard
  • Mercedes Moresco - How to convince parents of the value of online Language learning. 
  • Alex Huot - How do you leverage online teaching for developing character and life skills, while keeping it fun.
  • Ara Vazquez -  How to differentiate and create your own niche
  • And much more!

This is an invitation-only event - please register here now to save your spot. There will be a live Q&A allowing you to engage with these experts.

Josh:

webinar. Hello language course creators. We are honored to have you listening and looking in today. As we hear from a panel of top language course creators from around the world, literally this time we know you're all well on your way to successful virtual classes and want to help you improve ratings and reviews. With different making tips and tricks today. What we'll talk about how to convince parents of the value of online language, learning how to leverage online teaching for development and fun, how to onboard and manage a large group of teachers and how to differentiate and create your own little niche. We can't wait to see the new Heights. Your program can reach with the help of today's expert advice here's to improving your business and impacting the lie. Of language course creators. Now we are all here because of one person and one company, and that has cooked too. And that's the founder. And CEO of quick too. That's Dotan Tamir. He's with us and built-on welcome everybody, please, to our group.

Dotan:

Thank you so much, Josh. Uh, hi, I'm the town I'm from click to click to is an end to end solution for enrichment providers are looking to thrive in the online space, but we're not only a software platform. We actually understand what turns on online courses. Into an amazing experience and, uh, and journey for kids. Um, I got some stuff to show you, uh, but you'll have to stick with us all the way to the end for a glimpse of all that. Good. That's not going to be hard because this discussion today is very relevant to where the industry is right now. Online is here to stay and we all have to accelerate at it. Um, there's lots of do a lot to do, and we've got some challenging questions for our wonderful panelists. Thanks. All the, thanks to all the panelists. This is going to be exciting. So Josh let's start. Let's do it.

Josh:

So a few news and notes before we get started again, welcome everybody to our special event, featuring our guests from around the world and the language industry. We've got a serious group of people in the audience today as well, which is great. So we've got founders and CEOs, owners, and key executives of some of the nation's top language course providers. Let us know who you are, please. Where are you from and what you do in the chat. We've got Joyce on our team. She's fantastic. She keeps the trains on the tracks. So now is the time that everybody's been waiting for, we are going to meet our panelists. So we have one thing that we do specifically in our format is that we kind of do the introduction for each one of our panelists. Before, uh, they start talking, uh, we find that it keeps everything a little bit tighter. Um, and then we've also assigned them each one question. So we are going to start with Rebecca Schwenger right. Rebecca CEO and founder of language sprout in award-winning language, school may for kids. She is joining us from beautiful Minneapolis, Minnesota, Rebecca, your question, how do you onboard and manage a large group of teachers? while keeping super high standards.

Rebecca:

Well, that is actually kind of a three-part question, isn't it? So we have a couple of different things in there. The first one is how do we onboard them? And so we do that with having a well-developed robust and documented curriculum Um, we really like to make sure the same way that we're teaching kids the same way we put the time and the effort into making a curriculum for kids. We want to make that same quality curriculum for our teachers, because we want them to feel like they have something to teach. Correct. And teachers really are our most important assets. They are individuals who need flexible and adaptable systems. So that is like the first part of that. And then the second part really is how do we attract those teachers? How do we keep those teachers? Um, and how do we manage them? Long-term and I really think there is. a Secret sauce to this. the obvious answer is we have great systems in place. We have an online training program. We have, um, office hours and training hours for our teachers. But the secret sauce to me is the creation of a community within our teaching staff, that our teachers feel part of our mission statement, which is not just to come in and teach a class and interact with kids. But they're part of. A desire to change the way language is taught their part. They want to be part of the community that empowers and inspires students. Um, and so we, do a lot of community building, um, so that they feel They can contribute to what we're teaching. This leads to a lot of peer support, a lot of collaboration, a lot of ingenuity, um, because we really always want to be developing our program to be the best program it can be. And so really the big part is having a, having an extra curriculum for students, having an excellent curriculum for our teachers and really inspiring them to be part of students' lives, to be their greater community lives.

GMT20211208-162846_Recording_1600x720:

It makes sense.

Dotan:

Yeah. Makes a lot of sense. It's um, I think what differentiate, one thing that differentiates the whole group of organizations that are in this webinar and. And many of the other players is that you all are focusing on an experience that's led by an instructor, live with small groups. Um, while you know, there's a, there are a lot of ways to learn language and maybe we've mentioned a few later on like apps and games and then YouTube, um, But I think what's unique here is that there's actually an instructor. It might be, um, uh, something that is given to so many people, of course, in education, you learn, there's an instructor, but I think today there are so many other things. So do you, did anybody else here? Um, what's the share like the, the, uh, challenge, uh, recruiting. The teachers are trained them and monitoring them or keeping these high standards when they are actually teachers working for you from their home, delivering your content. I think a lot of that

Rebecca:

is about communication, right. And making sure that you have the support staff in place to support them

Josh:

challenging.

Rebecca:

No, and not just me. No. We want to make sure that, you know, they have teams in which they work within that team. If they have a question that they feel as though they're a part of a group, um, and they can find support, not just from, you know, their own research or their own, um, learning within our training program, but they can find it within their, within the other teachers, especially when we're virtual and we feel very alone having those opportunities to build that community where your teachers are. You know, colleagues to one another, which doesn't always feel that way when you do remote work, but it totally possible the same way we build communities within our students. We build them within our team.

Josh:

So you're, you're building community and probably a very strong community is going to help parents understand and, and see the value. So I'm going to, going to take us to another panelist here. Mercedes Modesto, Mercedes is CEO and founder of edge. You can do a Medica, a Spanish language program that was started in 2004. And Mercedes your questions. How do we convince parents of the value of online learning when it comes to languages? Oh, of

Mercedez:

course. Uh, let me tell you one thing, the parents will see the value by themselves, and this is a big difference. when you teach, uh, face to face classes, What is the difference? There are many differences, but one is that the parents, I mean, when you teach small children will be there. The parents will be in your class. The parents will listen to your class. Uh, Will see how you manage no matter if they could be side-by-side with the students or not, that could be around the house, but they will pay attention. They will see how you manage any frustration of the students. They will see if they are motivated or not, and they will listen to everything and they will And this is an opportunity. I mean, it's a challenge, but it's also an opportunity because they will see and they will compete itself by just listening to the. class and this is very interesting. This doesn't happen in school. Um, so this is something that we as teacher need to take advantage of, is

Josh:

that Mercedes, is that a challenge? Um, uh, it's an opportunity of course, because parents are listening. Can it also be a challenge and maybe this isn't just when it comes to languages, this is any sort of online learning, but that the parents are kind of listening all of time.

Mercedez:

Yes. Yes. It's a challenge. It's a challenge, but it's also have their own, uh, thoughts about how to teach a language. For example, sometimes they, if they still make a mistake, when speaking, they correct. Right there. And sometimes this is not what we as teachers are looking for because sometimes you want your student to be able to communicate, you know, to speak, to be more fluent. And if you correct every single mistake as I am probably doing now, I was free. I said, no, no, I won't talk anymore. This is naturally, this happens. So sometimes you need to. So the parents, okay, this is, I'm doing this because of that. You need to explain a lot of things. I, they get more involved in your class because they listen to the class. So this is one thing, but there's more and online learning also emphasize the communicative approach. When you learn the language, you learn it to be able to communicate in that language. And sometimes face-to-face classes. Uh, you can have a student for one hours, you during a chair without communicating, without speaking a word, just completing worksheets and doing grammar. And that's the class, uh, in online learning. This is very different, especially of course, if you have a small group or private class, either. They need to talk. They need to write, even on the chats, they need to communicate. They are forced to come here. So that's another good point. And the last one would be that the use of the technology is very natural for the student, for the children, especially, and they love the technology. They love the games, the activities that you have that we provide them. And so we use it, we use it to motivate the students. They, they love it. And, and also, uh, We many times will know from them. And they love to teach us how to use this and that and what you can do. Let me show you these for the, of course, in Spanish, but that's also

Dotan:

with point, I really relate to, to what you're mentioning the citizen. They think that, um, The, you know, the pandemic has shifted a lot of how, uh, on, on how we do, how we communicate with people. I think today, being able to do all that online is an important skill. Uh, when they grew up, they will actually do a lot of their work online. They'll do a lot of their studies online. So starting now, um, communicate and learning online is actually also building their. Just general communication and tech skills for life. Rebecca, you want to add something about that as well?

Rebecca:

Yeah. Oh, I was just going to follow up on the parents being involved. It is phenomenal, right? Sometimes they pop in and, you know, they get to be part of the class. They get to be engaged. It is so wonderful. And you know, we also do in-person classes, but when we have parents who are engaged, we can help the parents incorporate. Into their daily life, right? So we can say, Hey, you know what, this is what we're working on this week. This is how we'd like you to follow up. And we have the ability, even if the parents are, you know, halfway across the house, listening, they're learning those skills so that the students get other opportunities to be able to practice throughout the week. So I actually think parents being involved in. One of the greatest parts of online language classes is it allows for a significant reinforcement throughout the week with our students that we don't necessarily get when we don't have interaction with the parents regularly.

Josh:

Um, uh, I'm laughing because I'm from Washington DC, but I since moved to a small town in Mexico and my wife is fluent in Spanish. And so is my daughter. So it's kind of flipped in my house because every time I try and speak Spanish, my daughter corrects me. And so I absolutely know what you're talking about, Mercedes, in terms of, you know, as, as you get corrected and get corrected, you kind of, you know, begin to. And lose some of that confidence. Although my seven-year-old daughter thinks it's hilarious when I pronounce names and in the restaurants the wrong way. So, but we'll get to that. So let's, uh, let's talk about other skills that, that the kids are, are also building other than languages. We have Alex. Uh, Alex is joining us from Montreal. Um, he has over eight years and been in close collaboration with Lang mobile. And we've been talking for actually a while with this great company. So Alex, your question, how do you leverage online teaching for developing character and life skills while also of course keeping it fun because that's what we know the kids. Yeah,

Alex:

of course. Um, I think the first thing is really to not see the language as a finality and really, see it as a tool or as an opportunity, um, grammar and, um, the structure of language is so important, but uh, what I experienced being like in a bilingual province Is that it takes all this space when you're in the scholar environment. And there's not a lot of space for the other things. And I um, think just being here, I'm the perfect example being here in this webinar and meeting these amazing panelists and people, uh, English is my second language. And being here and experiencing this webinar and being so proud of me for achieving this and experiencing joy by just connecting with other people is something I do through English or with English. But English is not the finality of it. That's just the tool for me to achieve something new. Um, I think the language has really. has to be seen as a tool to broaden your identity. Um, and you kind of want to, uh, express that to, uh, everything that we said before to the teachers, to the parents, and then the last stop to, the children. Um, so a bit more concretely. This is all a beautiful in theory, but a bit more concretely. I think it goes through fun learning road, goes through fun through, um, themes, activity, immersion, um, Again, to, uh, take the awards of Mercedes as small groups, uh, is definitely helpful because the key for me is to put the emphasis on connection, connection between the students connection with the theme or the activity that we're doing right now. Most important to me. And this is the biggest opportunity opportunity we have with online. They, they are home, they are in their environment, you know, so it's important to be able to connect with the real world, connect with their environment and let them show you something from their house. Let them show, show you something, you know, uh, let them ask them to react to the activity you're doing right now. And, um, through activities like we, we do this through activities like book club or glee club or things that are really specific, like go in, you know, with specific themes, specific activity online gives you the opportunity to, um, not be stuck in your classroom with people, not, having the same interest as you, you can go all over the world and create a small group of children. That are passionate about this book, you know, this specific book and they can express themselves on it. And really, um, this is where your identity just grows because you have the space to do it. And even though language is a great, uh, opportunity, it's really the tool that brings you there and brings you those, all those great positive feelings. Um, so yeah, this is how is.

Dotan:

I wanted to, to follow up on this Alex and, um, um, in my. Previous career. I started a summer camp in Israel that brings together kids from 30 different countries. And so imagine the number of, uh, languages and cultures that came into this mix of, uh, experiences and, and fun. Um, and. You know, we, we actually never taught language, but we always felt like the kids are learning a lot of language, uh, because they were really using it to bridge between, you know, between themselves and basically to do stuff together. So they were using it to learn stuff. And then they started liking this idea of speaking another language. Um, so I really relate to that. And I think there's an era you have more to talk about when it comes to. Cultures and regarding languages. So you were not introduced yet, but take the mic. And then Josh related to this year.

Josh:

Totally. I will, I will introduce my neighbor here in Mexico. Uh, out as in Guadalajara, out of Vasquez is the founder and CEO of tuk-tuks Spanish. Um, and it's a language learning based company based in New York city. But again, she's my neighbor here in Mexico. Um, and what she's going to talk about here is how to differentiate and create your own niche and right. You could see right there on her shirt. She's got it loud and proud there. So talk about how you differentiate yourself outside of the beautiful, beautiful blue shirt you have on.

Ara Vazquez:

Thank you. Does and well, uh, thank him so happy to be here. And yes, I'm I'm I started this, um, Spanish school in New York city and, um, something that we have to. Like look first in the business. It's like, we're like, okay, what type of business that all of us were here? Uh, and people releasing them from their homes. Yes. Has already started on languages, schools. You're not selling hats or selling food. You already have. Uh, niche that is people who want to learn languages. But if you start just like, okay, I'm going to like teach languages. Well, language. Well, we did everything. We will find my teacher for you. Like we teach every language and who are you going to teach to us? Like, it's those things. It doesn't matter where not like everywhere in the world. Right? Like if the internet. Era like we can reach everyone in the world. If you start just talking to everyone like that and teaching everything at the end, you were going to be generic language at school that no one can relate to think that, uh, nowadays we need to really be, um, Like narrowing it down and you want to be a big fish in a small fund because you're going to be there a small phase, like a generic language school and the CLV schools. You're not going to talk and you're not going to anyone specific and you're no one is going to feel related to you. So what do we do in. Spanish for instance, uh, we're based in New York city. So our personality and our niche is very much like the New York families. Um, and we pitch exclusively to kids and we, uh, let's say our, our niche are people either like families of immigrants or people who feel connected. Do, um, delay Hispanic culture and wonder kids to learn Spanish. So that's our like very narrow niche and it doesn't matter. I mean, it doesn't mean that we're not like the teacher as someone from other countries. Actually we have families, um, like in Berea and Australia, but again, like our niche is one. You have to be specific

GMT20211208-162846_Recording_1600x720:

about it.

Josh:

I don't know about you, Joe, Tom, but as a business owner, I, I hear what you're saying. I hear it, but it almost makes me a little nervous cause I'm like, wow. So, okay. So you're going to be very narrow about who you're talking to, you know, and you'll be very narrow about who you're teaching, you know, and one language and one group of people. I mean, I would imagine having known you now for a little while you agree with the philosophy.

Dotan:

I agree with the philosophy. I think there's a many ways to differentiate and, and be unique. You have to be unique today, right? To be heard and to be, uh, there's this competition is great. And the fact that you're unique, are you in a specific niche, still leaves a lot of competition around you, but it makes it, uh, uh, the decision to work with you a little bit easier or more straightforward. Um, I think from speaking to all of the panelists here before I think each one here has their own. Niche. I wonder if we do have rights sometime Josh, if, if, if it's okay. I'll just schedule. Yeah. Okay. So to, to allow, uh, each one, anybody at once to give us a glimpse into what's unique, special about how you do stuff.

Alex:

really? You shortly at Playmobile a bit what I said before we just go with, through activities and theme-based classes, and it's always about something really, really specific. And for sure, our main, uh, Uh, language is English since we are in a French province. Uh, but I mean, English is all over the globe as well, also,

Rebecca:

All right. So at language we have a little bit of a different approach. Um, well we're still a little bit of a niche market, but we start with a really well developed, very robust curriculum that takes. Kids from, and we do, um, we have Spanish, we have Mandarin, we have French. Um, and we have Portuguese, but we have a curriculum that we developed over the course of 20 years and it will take kids and it's sequentially based. So it'll take kids from not knowing all that, not knowing me how all the way up to being, um, proficient language speakers. We have students all over the world. We have students who have Spanish speaking parents or French speaking parents at home. We have kids who have absolutely no, no family support, but it's created so that from class one to, you know, I have students I've had for a decade. We can monitor and know exactly where they are in the curriculum. We know exactly what they've been introduced to. We know exactly what is coming next, and if we have any need to switch teachers or find a different fit at any point, we can just look back at the documentation and say, okay, they're on level three, unit two. Then when the next teacher comes in, or if they need a time change, then we are able to really stay at the exact same place. Um, I think when you have students who. I don't have a background or anything at home. We get something called. I like to call Swiss cheese language where we have, because there was no direction or sequence or path for them to follow. We have a lot of knowledge, but huge holes in that, because there was no sequence to be followed. You know, where you may know a lot of vocabulary or you may know some phrases, but what we're trying to do is teach whole learners. We want you to be thinkers. We want you to be able to take, you know, what you know, and use it to construct. Language so that you can use it in any way you want, not just know various vocabulary or themes or phrases, but have a robust, um, understanding of how language functions and that ends up coming out and not just language, but also in, in their English learning as well.

Josh:

Awesome. Awesome. Mercedes, you want to kick it? Yes.

Mercedez:

Yes. Well, my initial is better similar to our us because we did Spanish to children and, and also very small children. We have students of four years old, five years old. Um, and, and one differences that we, when we start this school into south end for. Eh, we pretty much create a curriculum for Spanish-speaker children who are the students that we have at the moment, many, many families, immigrant families coming to the states for the first time. And you want the children's to maintain the language, to keep that heritage, to give everything at home. Not only sometimes spinalis asked me. What, why do they Spanish? They already speak Spanish. And they say, because they are children, they're small children. They also need to learn how to read and write in Spanish and not as a five-year sold, but you growing and.

Josh:

That's great. Well, I mean, outta or, or Mercedes, if you're interested in having a 42 year old student, uh, you know, I might apply for your schools, but honestly there's clearly a community here. Um, one thing I wanted to point out, we're also growing our community on Facebook. Um, so if anybody's listening on Facebook, please share this right now. Uh, let's try and get more people into this group, you know, who want to be a part of it now? Very successful. That's awesome. It is not all roses. We know that. So I'm going to ask you guys a question. I want you to talk about, uh, you know, the, the fact that you potentially are still struggling with management and administration aspects of running your big online learning company. Now, some of those challenges might be. Cause we've heard from people. They are communication, registration, safety, security, and making it engaging. So, uh, we'll start with Alex, Alex. Uh, just please tell us, what are you still struggling with, man?

Alex:

Um, I mean, the it's constantly evolving. Uh, it's been almost two years. It will be all we do online. We've been doing in person for a long, long time teaching languages for a long, long time, but. Uh, online, just figuring out how to, uh, get to present the offer is an ongoing theme. Exxon-Mobile we never stop and quality control with the teacher is like, So much resources, just go into that. Uh, watching the teachers teach, go into classes, making sure there's like a strong quality control, implement new strategies with teachers. Uh, I think it was said in the first question that the amount of time we could put in our teachers and our theme team, and this is. So, so, so huge. You would have no idea by just taking a class online. No idea of what's going in the backend D all of these questions. You said registration presentation of the offer management quality control is like conversations. We have every day and Friday to.

Josh:

Okay. Okay. I'm going to go back to ATA. Tell us, you know, again, looks like you've got a fantastic business. That's booming in New York city, but it can all be amazing. What are you struggling?

Ara Vazquez:

I think that what we've been struggling is that constant evolving of the field. Um, right when we started, right. Well, we say one year before the pandemic, uh, so we have. You know, like this thing going on, like in person, it's always like, okay, we cannot do this anymore. Okay. So let's try it. Let's see how, like, it was just a shot of like, we'll see how it goes. And we started online and we, before the pandemic, we used to date exclusively. Like we have grown up in me program, like a music program for babies and solvers. That's what we used to do. Um, so Simon is like, well, we can. Three-year olds in front of the computer, like, so we need to evolve and start teaching to older kids. And then I'm like, well, but now we need to go back in person. Oh no. Now schools are closing again. Okay. So now the registration up for this. So it has been a constant evolving, and I think that that has been there. It doesn't struggle, but the struggle is not about the environment. The struggle. I think that as business owners is to be able to adapt and to be able to not hold tight on, like, what am I going to do if this doesn't work? It's like, just letting go, going, going with the flow. Um, but yeah, just adapting, constantly adapting. I think that that has been the challenge that everyone can relate. Uh, but that's the reason we're still afloat while all their businesses suddenly have been shoved down because they hadn't been able to adapt and evolve.

Josh:

Yeah. Well, the beautiful thing at the end of the day, as somebody who started two businesses and sold them is that you really got no control. You know, you got to trust your gut, you got to go with the flow and you got to, you know, improvise and adjust on a daily basis, which sounds like that's what you're doing. So Rebecca. Challenges for Minneapolis. I'm going to be

Rebecca:

honest. And I'm going to be a little bit of an oddball here. I love the challenges because they all represent opportunity. Every time we have to pivot or flip, um, there are all sorts of amazing creative ideas that come out of our team that we're able to put out in the world, um, that just make us better at what we do. We, you know, prior to the pandemic, we were a large language program in the city. We went into schools before school, after school, during school babies, toddlers, like we taught. A lot. Um, and when we flipped, we had to be really creative with how we're interacting with kids. What are ways, um, especially as we're putting, you know, children as young, as 18 months old in front of a screen to learn with us, how are we doing that in a way that is not only, you know, educate them well but makes them interact with us. And so we've really had, um, Kind of a great time with making our class really interactive. We've been shipping out materials, having our teachers have the same materials as our students in front of them. I mean, the challenges with registration and communication have really just presented opportunities to be better at what we. do To be more communicative to look at registration programs and say, okay, what do we need to create? And how are we interacting with the service providers that have those registration pieces to communicate with them, to make those systems more functional for us?

Josh:

Yeah. Well, Rebecca, you know, amen on that. I mean, I certainly, if, if you don't enjoy the challenges and see them as opportunities, you ain't going to be a part of this panel for long or be in business. You know, we know that, you know, so Mercedes. We're going to come to you. Uh, we've got things like registration and monitoring and communication and making classes interactive. Is there one specific thing there that you're still struggling with?

Mercedez:

Uh, this time I would say communication, uh, is hard for me to communicate what we are doing. I mean, nobody that parents that are they are, or with the classes back with the new virus to get new students, it's hard to show. All the values of the online learning like that. And for me, I mean, I, social media, eh, many things, but it's, it's hard for me. It's hard. I don't know how to show it. I don't know how to say the things I just said, uh, is, is, uh, yeah. And also what I've seen because I partied, I have participated in different language programs as a system. For a study French, for example. And then, and they communicate a lot with the parents, not be a text message. I do text messages or emails, but they, I mean, their parents are completely, uh, they know everything. They have the class, they see. Can you guys have been doing in the class? Not only recording, but also, yeah, I mean, I can do, but it's a lot of work. I'll work on the teachers and the curriculum and everything. Just email every class after every class, what we have been doing. Well,

Josh:

yeah, there are definitely programs for that. And, uh, I think we potentially have a solution for that. Um, you know, we're, we're truly all about building community here. I'm looking around the, my screen here and everybody here speaks. Uh, two languages, which is really exciting. So we've got a community of online language speakers here. We also have a community just who's here to support when it comes to cohort-based learning and they leverage most of them cook too. So, uh, Dotan, I can only imagine, has been sitting here wanting to hop in, you know, with the challenges that everybody's happy having, um, which are opportunities. And don't talk can talk to us about. Cook to what he's seeing when he's talking to other online language providers, he's got an amazing video for us and he's got an offer. Take it away.

Dotan:

I, I, you know, I like to start by following up on what mark said. It's just shared the big on, um, the challenge of presenting what you're doing. Um, cause cause we're doing. Ourselves and you guys and the panelists, uh, we're doing exceptional education, uh, remotely, uh, and changing lives and, building futures for those kids. W um, When you try to show it, sometimes it looks like some boxes on the screen that looks like anything else. Um, and you have this challenge of really showing that what you're doing is exceptional and it is. I And I still think that we if we could look into the future five years from now we would say, whoa, back in 2021, we were in the dinosaurs age in terms of how things look like and the, the infrastructure, but also the experience in definitely the presentation. Um, and you know, we are trying to build that. Five years, future at Clickto uh, I'll try and explain in short what it is, but also, um, say like what's, what's the offer. So, um, just imagine, when you are starting an online store, for example, you'd use something like Shopify because it is an end-to-end solution from. Marketing selling, and delivering all the operational payment collection, and everything. When, if you're doing marketing through emails, then you probably build them on MailChimp, which isn't end-to-end for marketing email marketing. So what we're building is an end-to-end solution for online enrichment businesses, basically. As an online enrichment business, you need to take enrollments, manage teachers, schedules, get kids on the video, conferencing, collect feedback, all the communication, all the things that we spoke about. So where do you go? That's exactly the problem that Clickto is solving. Um, and we're doing it with having in mind the way. that Organizations enrichment businesses operate. Uh, we are really experts of online classes and we work with organizations in multiple verticals, not just language. We love helping them identify simple ways to improve the workflow. And by that really grow in scale, uh, because a lot of the times organizations don't realize that they're stuck because of the way. They worked because of the way they manage things. And by releasing that, by letting that go and having this all being automated and managing one single place, it gives them the platform to scale and grow. So if those of you have joined us today, um, so this webinar, and if you'd like to have a consultation session to really help you upgrade your efficiency and become a stronger online class provider. I'm really happy to offer a super valuable consultation called at no cost. And this offer is only available during this webinar. So Joyce is now going to put the link on the chat and you're welcome to go and find the color, the few condor options and book it, um, for this coming week. Um, I want to show you a, um, one minute video of, uh, what clicked is about, and then we'll wrap it up. Uh, so here it is.

GMT20211208-162846_Recording_1600x720:

When I

Alex:

build an online live learning program, I use a calendar to schedule the video meetings and then assign them to our teaching staff for processing new student accounts. I use a registration system and a payment processing software. Then I go to my email to send video conferencing links and to communicate with the cohort groups to record attendance and track student progress. I also use different. And lists, or I can manage my online education business all in one place with Clicktale. Now I can open a single course or scale up, but providing multiple programs with various cohort options in just a few clicks, I can publish each cohort option on our course catalog for easy registration and payment. Then everything comes together on the agenda screen where the teaching staff can easily access their assigned classes. Our teaching staff takes advantage of a multitude of tools that are designed to deliver an immersive live learning experience. Each student uses their secure, personal access link to join. Plus eliminating the use of multiple links and a password. click to automatically tracks, attendance, student engagement, metrics, and post-session feedback, which helped me make data-driven decisions. Join the cohort based learning revolution and scale up your education business. Get started now at click to.

Dotan:

All right. Um, before we wrap it up, I think. You know, all the experts that participated where the panelists here in today's panel are. I know they're all planning to grow their online language, education operation, um, and a, uh, there is a bright future for this, uh, Vertical for this business, for this opportunity for kids and adults to, uh, meet and people from different places and bridge over cultures and really learn this amazing skill, um, with, and we hope that with click to that should be easy as one click, as we like to say. And really the, the most successful that this category of online learning is the most more successful. Each of us is going to be. So, thank you so much, Josh. Last time.

Josh:

Yeah, I, I don't know about you guys. Uh, but that, that video seriously gets me pumped up. We are passionate about, um, online learning for sure. Uh, I am personally very passionate about online learning when it comes to languages as well. So maybe I'm extra pumped up today. Um, and I think this is a great group here that we got together. So I think Dotan, you know, to your point, If somebody were to see us from back here and they just saw boxes on a screen, they would say, well, that looks kind of boring. Um, and maybe 20 years from now, they will. But the energy that we got together, you know, having this discussion from all over the world, you know, from Mexico, from Miami, from Minneapolis to Montreal, to Israel, It was fantastic. So thank you all for joining us. Um, let's keep the conversation going. We've got this great community on Facebook. I'm sure everybody here, Dotan, everybody would be happy to help anybody. Um, who's in the, who's in the chat. Who, who, who sees this 20 years from now. So let's keep the conversation going. Thank you everybody for joining us

Dotan:

thank you very much, everybody.