Y&S Podcasts: Trends and Opportunities in Hot Industries

Ramadan and the economic impact behind it

Yamada Consulting & Spire

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0:00 | 5:19

In Indonesia, Ramadan is more than a religious observance, it’s one of the most powerful seasonal economic drivers. As the world’s largest Muslim-majority country enters this period, household consumption can surge by 20–30%, reshaping demand patterns, pricing dynamics, and market activity across multiple sectors.  

In this episode of Y&S in Minutes, Y&S Consultant Nabila Arief Muharomah explores how Ramadan transforms consumer behavior, influences inflation and spending cycles, and why businesses from retail to logistics must strategically prepare for this high-impact season.  As consumption peaks and priorities shift, what can businesses learn from one of Indonesia’s most dynamic annual economic moments? https://www.yamada-spire.com/resources/news-events/  

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