Crossing the Axis - The Biz Side of Video Production

Making Sales Easy by Going After Low-Hanging Fruit

September 13, 2021 Max Kaiser Episode 5
Crossing the Axis - The Biz Side of Video Production
Making Sales Easy by Going After Low-Hanging Fruit
Show Notes

Max talks to uber Producer Jennifer O'Brien about going after "low hanging fruit" to increase sales and even out your sales cycles.

Jennifer has over 10 years experience as Project Manager, Producer and Sales Manager for creative production companies. Clients included Microsoft, Amazon, AWS, Expedia, Starbucks and more.

Jennifer helped her last company grow from $1M to $2M in sales. 

Content from the podcast includes:

  • How to show your work to your clients, what to show, and when to show it. 
  • Taking advantage of your "niche"
  • What Customer Relationship Manager (CRM) software should you use?
  • When is the right time to hire help with sales and business development?
  • How to make the most of referrals?
    • internal referrals “land and expand”
  • How to ask for referrals?
  • How to make the most of your current clients? 
    • Get more work from your existing clients by pitching to different departments
    • Get into technology, how-to, and talking heads videos as basics for your regular client's video hygiene