Amazon Legends Podcast
The Role of Videos and Micro-Influencers in Launching Products - Adam Shaffer - Amazon Legends - Episode # 167
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Amazon Legends Podcast
The Role of Videos and Micro-Influencers in Launching Products - Adam Shaffer - Amazon Legends - Episode # 167
Nov 21, 2022 Episode 167
Nick Uresin

Today’s guest is Adam Shaffer, with more than 30 years of expertise in the field and the rare ability to lead both established businesses and start-ups, Adam speaks about the role of videos and micro-influencers in launching products on Amazon.

Takeaways:

  • If you are going to help a brand or your brand grow, you have to be able to tell its story.
  • You need to have A+ content that answers all the questions that people are asking themselves.
  • You need to tell and show why your brand and product are better than everybody else's without knocking the competition.
  • If you want to sell on Amazon, you better have an inventory, but don't be out of stock.
  • If you are out of stock when people need to buy your product, you drop in the rankings quickly.
  • You need to get your titles right, you should leverage the use of software to find out the best search words to embed in your titles.
  • It is super important to have at least a 15-second promotional video in your gallery.
  • You have to research what people are saying about other products, so you can learn what you need to highlight in your products.
  • You can invest in micro-influencers to promote your product because it is going to get more external traffic to your page.


Quote of the Show:

''Micro-influencers are savvy and popular to some extent about certain types of product categories and they have the following base of 5,000 to 50,000 followers.''

Links:

Personal – LinkedIn: https://www.linkedin.com/in/adam-w-shaffer/
Phelps United – LinkedIn: https://www.linkedin.com/company/phelps-united/
Phelps United – Website: https://ecommerce.phelpsunited.com/
Phelps United – Facebook: https://www.facebook.com/Phelps-United-109510338510864

Ways to Tune In:


Amazon Legends is sponsored by ArgoMetrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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