Amazon Legends Podcast

Using Search Query Performance Report for Immediate Impact - Kameron Harper - Amazon Legends - Episode #290

November 30, 2023 Nick Uresin Episode 290
Amazon Legends Podcast
Using Search Query Performance Report for Immediate Impact - Kameron Harper - Amazon Legends - Episode #290
Show Notes

Join us in this week's episode as Kameron, with over 11 years in Outdoor Retail and eCommerce, unveils the power of leveraging the Search Query Performance Report (SQP) for instant results in your Amazon business. Kameron's pragmatic approach to operationalizing data brings a unique perspective, blending industry expertise with a passion for the outdoors. Discover key strategies, from optimizing ad spend and refining negative keyword tactics to mastering ad copy alignment with high-performing search queries. Learn bid adjustment insights and uncover expansion opportunities through SQP data. Connect with Kameron on LinkedIn for more, and for inquiries, reach out at contact@podean.com. Don't miss out—subscribe, like, and stay tuned for impactful Amazon business strategies. 

Takeaways :

  •  Importance of the SQP: The SQP is crucial for Amazon sellers to understand how customers are finding and interacting with their products. 
  • Identifying High-Performing Keywords: Analyze the SQP to identify high-performing keywords that are driving traffic and conversions. This helps in optimizing ad spend on keywords that matter. 
  • Negative Keywords Optimization: Use the SQP to identify irrelevant or underperforming search queries and add them as negative keywords. This ensures that ad spend is not wasted on unproductive searches. 
  • Product Listing Optimization: Leverage SQP data to optimize product listings. Incorporate high-performing search terms into product titles, bullet points, and descriptions for better visibility. 
  • Utilizing Match Types: Understand the performance of different match types (broad, phrase, exact) through the SQP. Adjust match types based on conversion rates and search query relevance. 
  • Seasonal Trends and Opportunities:  Identify seasonal trends and capitalize on opportunities by analyzing SQP data. Adjust campaigns to align with changing customer behavior. 
  • Continuous Monitoring and Iteration: SQP is not a one-time analysis. Regularly monitor and iterate based on changing customer behavior, market trends, and performance metrics. 
  • Staying Competitive on Amazon: Utilize SQP insights to stay competitive in the ever-evolving Amazon marketplace. Adapt strategies to changes in customer search behavior and algorithm updates.  


Quote of the Show:

Amazon's Search Query Performance report is a game-changer. It's the holy grail for sellers, offering key insights into product relevance and impact on search queries. A watershed moment for the FBA community, unlocking a new level of business understanding.

Links :

Podean contact info.
contact@podean.com
LinkedIn: https://www.linkedin.com/in/kameron-harper/

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