How To Increase Rank And Sales While Reducing Wasted Ad Spend - Ankit Goel Ghimire - Amazon Legends - Episode #293

Join us this week with Ankit Ghimire, Paid Media Specialist at Nuanced Media, as we explore Amazon's winning strategies. 🛍️ Key Insights: Utilize a cutting-edge SaaS platform for efficient data consolidation and strategic decision-making. Enhance product visibility through optimized search queries and a robust keyword strategy. Perfect the art of storytelling in A+ content and images, emphasizing benefits. Explore premium pricing strategies, seamlessly integrating marketing and sales for customer satisfaction and long-term success. 📊 Ad Spend Optimization: Gain expert tips on reducing wastage, leveraging email communication, and understanding the happiness-success connection. Develop a strategic mindset for campaigns aligned with customer needs. Stay ahead in e-commerce with continuous learning. Ankit Ghimire, a dynamic Paid Media Specialist at Nuanced Media, offers expertise in Amazon PPC & DSP. Don't miss this episode for an Amazon success masterclass! Subscribe now for actionable strategies.

Takeaways :

• Data Consolidation: Utilize a SaaS platform for data consolidation. Incorporate a strategy to have relevant data at your fingertips.
• Search Query Performance: Focus on understanding and improving search query performance. Regularly analyze and optimize your search queries for better results.
• Keyword Strategy: Implement a solid keyword strategy based on both wants and needs. Distinguish between wants and needs to tailor your marketing approach.
• Content Creation: Emphasize benefits over features in your content. Storyboard images and A+ content to highlight benefits and wants.
• Pricing Strategy: Align pricing with the perceived value and benefits. Consider premium pricing for products that cater to specific wants.
• Marketing and Sales Integration: Understand the integration between marketing and sales. Separate wants and needs to effectively sell products.
• Customer Satisfaction: Prioritize customer satisfaction by delivering what customers want.

Quote of the Show:

True expertise isn't confined to chasing predefined KPIs like high click-throughs or ACOS. It's about seizing control over the variables we can influence—ACOS, CPC—and creating opportunities beyond traditional metrics. We're not just analyzing data; we're discovering untapped potential, transcending the confines of conventional KPIs to redefine success.

Links :

LinkedIn : https://www.linkedin.com/in/ankit-goel-ghimire-11a284135/

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