Driving External Traffic to Amazon The Right Way - Andrew Maffettone - Amazon Legends - Episode #295

In this episode of Amazon Legends, join expert Andrew Maffettone as we delve into driving external traffic to Amazon. With 15+ years in e-commerce marketing, Andrew, Founder & CEO of BlueTuskr, shares insights on effective strategies and the evolving landscape of digital marketing. Explore the art and science of connecting with consumers on platforms like Facebook and TikTok, and uncover the psychology behind successful marketing. As a thought leader, podcast host, and co-author of the Click & Conversion newsletter, Andrew provides valuable tips for mastering external traffic to Amazon. Subscribe for industry insights!

Takeaways :

• Diversification of Traffic Sources: It's crucial for Amazon sellers to diversify their traffic sources beyond just relying on Amazon's internal traffic.
• Understanding Customer Behavior: Successful marketing involves understanding the psychology and behavior of potential customers.
• Foundation in Psychology: The foundation of marketing lies in psychology, including subliminal messages and connecting with people's emotions.
• Brand Voice Consistency: While adapting to different platforms, maintaining a consistent brand voice is important to convey the brand's identity.
• Intimate Understanding: A successful Amazon seller needs an intimate understanding of their customers, considering both demographic data and emotional context.

Quote of the Show:

Facebook ad traffic may not translate to high Amazon conversions. Evaluate organic ranking impact after a month. Tailor your approach: use specific keywords for Amazon search ads and opt for social ads for complex or differentiated products.

Links :

Portfolio: https://andrewmaff.com
Website: https://www.bluetuskr.com/
LinkedIn: https://www.linkedin.com/in/andrewmaff/
Facebook: https://www.facebook.com/AndrewMaff/
Instagram: https://www.instagram.com/andrewmaff/?hl=en
Twitter: https://twitter.com/AndrewMaff

Special Offer: 

For all Amazon Legends listeners, receive a special 25% discount on our services for landing page design and development. Simply reach out by email to andrew@bluetuskr.com, mention the podcast. 

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