Lessons Learned in Transitioning from Amazon 1P Vendor to 3P Seller - Craig Leslie - Amazon Legends - Episode #312

Join us this week as we explore transitioning from an Amazon 1P vendor to a 3P seller with Craig Leslie, a seasoned entrepreneur in the restaurant and consumer goods industries. Craig shares strategic insights and practical advice, from business focus to managing family commitments during change. As the force behind San Diego Coffee and The Bean Coffee Company, his passion for coffee drives his entrepreneurial endeavors. Tune in for actionable tips and real-world experiences, uncovering the secrets to success in Amazon selling. Don't miss this insightful conversation for entrepreneurs!

Takeaways:

• Transition Process: Transitioning from being an Amazon 1P (first-party) vendor to a 3P (third-party) seller involves strategic planning and adjustments in focus. It's not just a matter of changing the selling model but also necessitates shifting priorities and strategies. 
• Prioritization: After selling other companies, the coffee side of the business became the priority, indicating the need to reassess priorities during the transition.
• Focus and Family: The speaker emphasizes focusing on the core business and family during the transition period, suggesting that maintaining focus and balance is crucial. 
• Future Ventures: While not immediately starting anything new, the speaker acknowledges the possibility of pursuing new ventures down the road, indicating that the transition period might involve a period of consolidation before exploring new opportunities.

Quote of the Show:

Transitioning from 1P to 3P advertising feels like stepping out of the dark and into the light. With 3P, we finally have visibility into our spending, ACOS, ROAS, TACoS. It's like unlocking a black box and gaining control over our advertising destiny.

Links :

LinkedIn         

The Bean Coffee Company
 
https://www.thebeancoffeecompany.com      
Instagram     
Facebook      
TikTok             
Pinterest       
Amazon Store       
 

San Diego Coffee Company 
 
https://www.sandiegocoffee.com       
Instagram
Amazon Store   

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