Boosting Local Businesses: The Journey With Shop the Boulevard

Navigating the Digital Frontier: Inside Shop the Boulevard with Kreigh and Krista
In this episode of the Samantha Parker Show, Samantha interviews Kreigh and Krista, the dynamic couple behind Shop the Boulevard and Electric Edge Media in St. George, Utah. They discuss their journey from starting a marketing company to expanding their services to include social media management and content creation for local businesses. They share insights on the challenges of engaging local audiences, the impact of social media on small businesses, and the evolving nature of digital marketing. The conversation also dives into the usage of TikTok, the importance of adaptability in business, and the personal anecdotes that shape their unique approach to marketing. Tune in for a comprehensive look at how local businesses can thrive in the ever-changing digital landscape.

00:00 Introduction to the Samantha Parker Show
00:23 Meet the Guests: Craig and Krista
01:22 The Origin of Shop the Boulevard
04:55 Challenges and Successes in Social Media Marketing
09:34 The Meta Ray-Bans Experience
15:48 Diet Coke and Personal Stories
18:20 Life in St. George and Tech Moms
23:32 Balancing Content Creation and Business Promotion
28:07 Balancing Business and Consumer Needs
28:43 Creative Ideas and Spontaneity
29:11 Challenges with Client Expectations
30:24 The Long Game in Marketing
30:46 Trendy Content and Viral Hits
32:25 Proving ROI to Clients
34:42 The Value of Authentic Engagement
38:25 Micro-Influencers and Local Impact
44:30 The Power of Going Live
47:22 Adapting to Change and Future Plans

Shop the blvd: https://www.instagram.com/shopstgeorgeblvd?igsh=MWVpNnN5MWl4ZzZhOQ==

Electric Edge Media: https://www.instagram.com/electricedgemedia?igsh=dm16cDB0aTJjdDg=

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Transcript

 Hey guys. Welcome back to the Samantha Parker Show. Today I am sitting down with two Baddies St. George Legends, I mean, under me. Of course, of course, of course. Ob of course. Obviously I've got the amazing couple behind Shop the Boulevard, and maybe a few other things. I'm not sure yet. I've been watching you guys.

So welcome to the show. Thanks. Thank you. Yeah. Do you guys wanna introduce yourselves? I'm Craig. This is Krista. We are yeah, we are a couple that started we started with Electric Edge Media. That was like our company, and now we've expanded, like you said, the shop St. George Boulevard and shops at Zion.

There's a whole bunch of little things we're doing. Okay. Are you guys doing the. Spooky Haunt the Boulevard. Haunt The Boulevard. Yeah. We're doing that. Okay. Yes, but no. What's the St. George after Dark? Oh yeah. That's a new account. That too. Not a lot of people know about that one yet. Yes, we just started that one.

Just started it. It's gonna be a lot of like food reviews and but is that you guys? Yeah, it is. Okay. Okay. Southern Utah after dark. Yeah. Yeah. We have a different guy in front of the camera most of the time. I'll pop in here, there, we've got one this week I'll be in. But his name's Darby and he's great.

And we'll have other people popping in and out. But it's gonna be like food reviews and like fun things to do in St. George. More of a younger crowd, I think. Like date nights or like date nights gonna go hang out with your friends and stuff. We wanted a place to expand because we are just figuring it all out and it's just like we have to pivot a little bit on things.

Okay, so first some context here for backstory. No, I got you. Yeah, I was like, oh, first some backstory. So these guys have Instagram accounts and one is Shop the Boulevard and it specifically goes over. So we live here in St. George, Utah goes over all the stores within a certain radius of the Boulevard, which is the main street here.

Yeah. So how we, we can talk about how we started that account maybe is fun or useful or information. So again, we had a, , we have a marketing company called Electric Edge Media. Cray runs the video production side. I run like website, SEO side of it. And we have clients that are separate. We have clients that are together and we had one of the clients on the Boulevard that was like, Hey, I need to get on social media.

I need some help. I was interested there. It's the Boulevard Bridal place and, their little nook, they got like the comics plus store on the Boulevard. She's we would want a social media page that just focused on it was like eight businesses. I was like, oh, that's interesting.

Yeah, let's talk about it. So we took it to our team and we're like, okay, we could make this work. Every business has to sign on to it to make it work. A lot of people, there's some people who just don't think social media is a thing. Can you hear me all right? I, you gave me a look that I was like oh, I don't know.

Do you want me to check? I don't know. You just gave me a look, but I didn't know you looked at her. Weird. I didn't know , I was just looking. I will look. Is this better? That's just how I'm gonna, this is what she looks, I just felt like I'm gonna ter I just don't like being on camera. No one knows who I am and that's fine.

I'm okay with that. They had a couple businesses that were like, we don't even want social media's not us. We don't wanna be a part of it. So we took it to our team and that's an interesting idea of featuring not running social medias like what you do and you are amazing at what you do, but I think it's hard for small local businesses who don't have a really.

Big budget to do marketing and they're like a one and gun where they're doing everything themselves. So we're like, Ooh, that's interesting. This was two years ago in January. Mm-hmm. And we're like, let's just start talking , to some business owners and see if this would be like a thing, like a featured business where we're not in charge of your social media, but we're coming out and we're just like shouting it out, doing features.

And see if that would work. So we spent three months just like talking to businesses. We picked the boulevard. We get this question. Almost daily. Why'd we pick the boulevard? And , it was just the most iconic thing in St. George and out of St. George. Like you back in the day. We're old millennials.

I'm from northern Utah. Not that old. How old are you guys? We're old. We're 38. Yeah, I'm 40. So F you Phil. Oh, Craig just turned 38. Yeah. 38. 38. Not old. No, we're young. Take it back. Take it back. We're young. We're gonna take that back. Yes. We're millennials. We won't say old millennials are still my mind.

Up 20. Technically you are an elder millennial. That's what I, yeah, we are an elder, so you can have that one and I'll take that. Elder millennial. Yeah. So in northern Utah, you like come to the Boulevard for spring break, you go get your clothes. Like it was a vibe and it's sad because that's not what it is anymore, but we wanted to, we're like, okay, what if you thought of St.

George? People hate the Boulevard now. Where else would you. I like the boulevard. It was just like the construction and like all the turn, like traffic and, the other morning mm-hmm. I drove down the boulevard and I was like, oh, this asphalt's nice. Yeah. It's not potholes anymore. So smooth. It was so smooth.

Yes. Yeah. The construction will be good one day if they were, are done with it. Yeah, that's where we started. A lot of businesses were in on it. We offered, where we could build content for them, throwing a Google Drive photo or a folder. No one really used that one. They just like photos, video, drone footage.

We're just trying to get 'em. Marketing, yeah. Content for again, these small businesses that don't have the money, the big budget budgets that could spend or the know how to do it. And then, yeah, social media, it's like we've talked about before, Samantha, where it's like. We could have all told you social media was gonna be a big business mover.

It took some people longer than others to figure that out and then they're like, oh shoot, I guess I should figure this out. I guess I should be on this. But then if they're late to the game or it's not their really their thing, it's hard to get in front of the camera. It's hard to make content.

It's hard to figure out what would, that's where we started. I mean, weirdly enough we wanted to just do big videos for businesses Slowly that has moved more to social media. Mm-hmm. Because that's just where a lot of traffic is. That's where a lot of eyes are, yeah. So have you guys had fun doing it?

Oh yeah. What are some of, like the pitfalls that you've, or pitfalls? Potholes in the Boulevard literally falls, there's lots of potholes in the B there's definitely. There's good and bad with everything. Yeah. We have a blast doing it. It, it's crazy to me that we can go out and make a living of just making silly videos in the middle of the road and being hit by cars and boxes and all the stupid stuff I've done, the stupid things I've done in front of camera and to get paid for it and try to make a living with it is wild.

So absolutely, every day's different. In a good way. And we have to wrap our heads around different businesses. So like we were telling you, we were at Dog Town earlier, so it's okay, we gotta figure out their audience and we're dealing with dogs and this, and then we go over to this other business, like the Children's Museum.

It's a whole different thing and it's fun 'cause , we are our own business, but we're also like part of a lot of other people's businesses, which is fun. Potholes, I would say. Yeah. There are those too. They are people, businesses who, there are some people who don't wanna be related to the Boulevard.

They're close and we don't wanna be associated with you because you're part of the Boulevard. And we're like, what? We don't know. There's a thing. I dunno. I dunno about what that is about. Yeah. Huh. Some people are just like. This is my face. They think they're, they. They think they're too good for the boulevard.

Oh, is the vibe for street? They're too good for the street, too good for the, there's been a lot of drama too, which is weird and we had no idea. I started to hear about it when I was more over there. Uhhuh, we just avoid it. We just like, okay, just. Go along or I said the second pothole would probably be people just aren't, which is crazy, but they don't believe in social media.

They're like, we don't need to be there. Oh, weird. That won't help us give us traffic, like we're gonna stick with radio ads, we're gonna stick with billboards. And I'm like, you are missing out like you are. Even though we do like features for businesses, we also help train them or coach them. Just go pull out your phone.

We think they should be running ads. We think they should be. Obviously making their own content. Yeah. Every, as much as they can post on as many platforms as they can post. Yeah. If you guys would notice like the people that are doing the best are utilizing all the platforms. Yeah. I am a huge fan of, I'm like utilize every single platform.

Mm-hmm. Yep. And I know that didn't used to be the thing for a while. They were like one or two things and I'm like you just got left behind. Yeah. Mm-hmm. For sure. Yeah. Okay. , Do you post on LinkedIn? That is. What is the one platform, Samantha? I don't use a lot. I don't use. That's okay. Let's cut this program.

Oh. But there's something I know, there's like the eight or nine like big ones. Yeah. It's hard. It's a hard thing to do and it's easier said and done, just like post on everything and stuff. But it's to optimize for everything and to take the time to post for everything you use the schedule or stuff like that.

Still time and effort. So it is that's easier said than done, but people should be doing it, like at least one just take one if they don't, if it's overwhelming. And that's where I'm like. Just pick one and start posting. Find your home base and then, yeah, because it's true, like the same stuff that you post on TikTok, I'm like, we can't put that on Instagram.

Vice versa, and so you have to do a lot of educational. The one thing that I am seeing a lot of crossover of though is YouTube shorts. Mm-hmm. Mm-hmm. YouTube shorts. I feel like we can repurpose over there and. That platform is blowing everything outta the water. Yeah. Yeah. We do that too. Right now.

I think we were just repurposing YouTube or YouTube shorts, everything we do on Instagram, we're just reposting right now. Yeah. Eventually we'll get to the point. But, and what people don't understand too is that obviously SEO is a huge thing. And SEO is pulling and scraping from all these platforms as well.

Especially YouTube shorts and YouTube. Those are big ones for popping up on Google hire and stuff like that. And Ai a EO is a huge thing right now. And now Yeah, like people searching on chat, like, where's the best pizza in town? Yep. If you keep to yourself and yeah, , say you make great pizza, that's awesome.

But if you don't post on these places or then you're not gonna pop up in that feed and. That's a huge deal for people. Obviously Google or chat or any ai, whatever people are using to find these things, it's grabbing stuff from all these other places. And the bigger net you could spread, obviously the more you pop up on things.

Mm-hmm. And Google reviews are still huge and. Still some of the stuff with websites and, okay, hold on. Are you wearing the meta Raybans? I am. He loves them. He bought himself for him for Father's Day. He goes, I bought myself a Father's Day gift. Okay. I went to This's this big event, no late, not too long ago, and we decided not to do the VIP and I was so pissed when I saw that all the VIPs had meta raybans, the metra hat in there.

Do you look down on me because I have these No, I was pissed 'cause I wanted 'em. Okay. But I mean, I should just buy myself a pair. But tell me, okay, let's just dive into this. Tell me about the glasses. Okay. This was not on my list of questions, but we they are, they were not terribly expensive and I thought we have double purpose because we shoot a lot of man on the street type stuff too.

And it's a different thing when you go up to people, even if you tell 'em, and you're putting this in their, a tax rate off their face and it's just shells 'em up. Yes. When you record on these, it's , it lights up. You'll see. Oh yeah. It blinks. , So you know that people are recording. Oh, that's nice.

Okay. Secretly hide, but it's less intrusive. To record people. And and it's, it has AI in it and it has like audio. So I listen my podcasts and stuff. Oh, you do? And yeah. Does it work like the shocks? Yeah. Yeah. So it's just like the bone and then the new ones that just came out actually have the, like display in there.

We don't have the display one, so you can see this is the older version, but like the tech, you can see your text, you can see directions. So if you're like, oh, I don't know if I like it, doesn't it feel like. Too much. I think this is where things are headed. I think our phones are gonna be best, but I guess you can just turn it off.

Yeah. Yeah. I mean, I don't mind my watch. I don't mind. I enjoy ai, yeah. I think we're not too far off. I mean a a little ways, but I think phones are gonna turn into glasses. I honestly think that I actually, it'll actually be cool. Yeah. Yeah. Where it's like fully, you're not on your phone.

What's the defense? I. And yeah, if you can see everything here and I can be more present too. Like we use it for family stuff. So like we're, yeah, we went to the farm. Yeah, we went to the little Halloween farm the other day and instead of me out with a phone and stuff, I just caught moments on my glasses and I can still Oh, you did?

Yeah. We're in a haunted house. Our kids are screaming. Craig just clicked it on and just watched our kids like So what kind of content is it getting though? What do they look like? I have all the questions. So here's the problem with the first. Generation that I have, it only shoots vertical.

It doesn't have the ability to shoot horizontal, even if you wanted to, which is still great for social media, but maybe sometimes you would want horizontal. You add like , the technical side of things. It's not the highest quality, but this is all changing and getting better and better with each iteration of them.

And so the content's great. The sound is good. So yeah, it's really been quite useful. I used use it for all our behind the scenes stuff. I wish I would've had 'em when I worked on these big sets with some of these big actors and actresses. Oh yeah. Because we could never have our phones on set. It was a requirement that okay, but do you think they'll start regulating classes?

Classes? Maybe. Eventually they will. Yeah. But eventually, what if their prescription, because you can get 'em prescription. You get a prescription too Cray doesn't need them. And even though they blink right now and people want that, the problem is like eventually. I don't think they're gonna blink. Yeah, you're being recorded everywhere You go by everything.

People's cars and surveillance cameras and Elon's watching us from some SpaceX there. There's actually no cameras in this room except for all the ones we have in here that you know of, Samantha, that it's painful behind your head. Always throw me off. I'm like, what is that? I just assume nowadays I'm being recorded.

Pretty much everywhere I go, Google or phones, except maybe in my own house where I know where the cameras are. But other than that, if you're out anywhere, you're being recorded. So it is, it throws people off. I won't lie. Especially like the older people when they know you have a camera, like they ask about it and they're like, oh, I don't wanna be recorded.

It still Oh, interesting. It gets people uncomfortable a little bit, huh? Mm-hmm. Not gonna lie, but we've used them a lot in the past few months. We've had 'em. Mm-hmm. So now it's just like a tool. It's another tool. Okay. What does the content look like? Is it vertical? Like my phone? Hmm. What is it vertical?

Like your phone. Oh, it is, but phones most people's phones, if they're semi updated generations are better quality than this, but these are getting better too. Yeah, I think they'll be similar at some point. But this, like the quality. I'm just wondering , if I've seen content that's recorded show by the glasses.

You might have. Does that make sense? We have. Okay. And are you guys proud of me today on this Samantha Parker show? I'm recording all by myself. So she is, I'm production manager. We don't have Cindy. Oh, Cindy, I've got, , I'm very proud. She proud. Oh, dare she go to, so we gave, he gave the glasses to one of our clients up north.

What was it? Was it Energy Drink one. Okay. So we, he does, we do car detailing and we said here, just put these on and do a car detail. Oh, cool. And just hit moments with it. Yeah. I wanna see. And then we edit it together. Okay. To see it's come detail a car with us. And is all content. Okay, you guys, that's actually really good.

So it's just point of view. No, but it looks great. Yeah. You don't Is it like 10 80? Yeah, it's, it, it's, it's basically the same quality. It does worse in dark, but if you try to film the dark Sorry. Do want me to hold it? I wanna see the whole video. Yeah. This is actually really cool and he just.

Craig just gave him his glasses and I said, go clean up. Yeah, he just doing in normal detail and he, the Red Bull thing, heed Hill, he did that himself. That was just him cooking and good little transition up at the sky. Yeah. Okay. This is great actually. Yeah, so a lot of use cases for us. I think they're cool for anyone, but especially if you do, I would actually love media.

Yeah. Yeah, you would. I think they're really useful. You would have some really cool content. That was a side conversation, but that's actually really cool guys. So look, I'm, I showed you guys something. You showed me something. Yes. We see. We're all learning here together. We're all learning. We're all learning.

Stop. I love it. I dunno who to talk to. I know. I was like, I see these guys staring at me. Yeah. It's the red one here. I'll switch it for you there. Now it's that one. Oh, so the red is where I'm supposed to look. I'm so bad. Oh, it's the red one. Oh yeah, they're all three recording. But oh, also you guys brought me a diet coke, the lime.

I did. This is the first time I've tried it. Okay. Tell us about diet Coke Lime. Diet coke, lime. Okay. Diet Coke did a cool thing this summer. They did diet coke. Cherry. Did you have that one? It did. It did. And it was like, it was good, but it was okay. My OG diet Coke was better. Yeah. I just think it's something fun and new.

Mm-hmm. So they're let's see, they're limited edition. Yeah. It's good marketing. And then they'll go away. It's gonna be gone soon. Mm-hmm. Yeah. And when I've seen the cherries at Smith's, it was like four on the bottom shelf and I grabbed them, better drink 'em up, folks. I just like really like it though.

I like it. It's not an artificial lime taste. No. Like it, yeah. Artificial lime. Yeah. I don't like that. I enjoyed it, so thank you. Thank you. Of course. I saw it and I was like, Samantha loves diet Coke. Hopefully she hasn't tried it, but what's your favorite way to drink a diet Coke? Ooh, I am a like McDonald's.

I'm like, I look on your face is great. I just don't know. He's what kind of damn question is this? So I, I didn't understand that question. Called she knew. She knew she, I have a mason jar. I put ice, I freshly squeeze on lime and I'm a bottle. A bottle A bottle bitch. Diet coke. Okay. I'm a can. I can't.

Oh, I used to do cans aren't the same. COVID has screwed it. COVID. I taste the metal. Yeah. I cannot do cans anymore. Anytime since COVID. Okay. So I hadn't had a diet at Coke for five or six years. Mm-hmm. And then actually when I got sober, I cracked one. Yeah. But you know how I stopped drinking Diet Coke because I was like, I was way over the edge.

I was like, gimme a diet Coke., I was, getting the big ones, taking two big ones to work every day. Was I got like influenza A Oh yeah. Hear? That's good. That's, I was so flippant sick. Like I could, I would like walk to the kitchen and I'd have to lay on the kitchen floor like, 'cause I couldn't like even take care of myself.

And I remember we had the drink fridge in the garage and I went out there and I cracked one and I took a sip of it and I was. This is absolute garbage. And I didn't touch one for five. It was like five, six years. Yeah. Nice. No, I, I am with you on that. I didn't drink Diet Coke for a long time.

Pregnancy. My last, our last kid,, I threw it up. Oh, that's the worst. And then COVID with the cans, but I can't do canned anything. Now I'm real. It's real weird. Yeah. But I will do like a maverick. Those are crisp. I'm sorry. Maverick. Diet Coke Maverick, dude. Okay. For the people listening, Maverick is the place Ma, the gas station Maverick?

Mm-hmm. It's adventures. First thing. Oh yes. Maverick and McDonald's. McDonald's Diet Coke's. Good. Oh yeah, McDonald's is good. It's serve. Could you do one of those Diet Coke things? Have you done those? Like with the box name? Okay. I was just watching one last night, chick Night Chick Filet, they've got a different watch and the girls, she kept taking the swig of the Wendy's and she goes, I don't even know what that is, but it's disgusting 'cause it was the Wendy's Diet Coke.

And I was like, I think I could do it. You think you could do it? You should do it. I could do it. I could get the canned, canned bottle. I. McDonald's for sure. McDonald's. McDonald's. It has a smell even. You can smell it. Yeah. Yeah. Which sounds, I don't think I've had a Diet Coke at Wendy's. He's what's happening right now?

What's happening right now? He's an energy drink guy. I do drink too many energy drinks. I do, I do. I do. I don't, I can't speak Diet Coke though. No. Oh, he doesn't drink Diet Coke. Sorry, I don't understand what you guys are saying. That's okay. , What's your drink of choice? What's your drug? Just, I just drink rock stars and monsters and.

They're killing me slowly. Actually, probably not even that slowly, but it's fine. We're all dying one day, this is my one vice guys. Yeah. I'm like, let me have it, let me have it. Yeah. Everyone can have a thing or two. That's not a problem, yeah. Yeah. When did you guys move to St. George? We I lived here off and on my whole life a little bit.

Graduated Pine View, she's, she came down, I'm from Syracuse. She's from Syracuse, Utah. It's late in Ogden. Mm-hmm. Okay. I came down here for Utah State or Dixie State? Dixie. Stupid State College. Dixie. It is Dixie State College. Yeah. Yeah. Whoa, whoa. I can't get over Utah, but I did graduate from Utah.

You're gonna get us canceled. Yeah, my degree does. Don't wanna get canceled. My, my degree does say Utah Tech. I was the first class they had to resend out. Diplomas that say Utah Tech because I graduated. Wait, did they resend those to everybody or just I just think it was like the last year. The last year.

Because I do diplomas. So you just graduated then? 2020. That's awesome. Congrat. So I went congrat through and Congrat he got done with school and I was like, it's my turn. Move over. What'd you do? And so it, with web development and design. Oh, cool. So I am that's was websites, building websites, and I'm also teaching tech moms.

Have you heard of Tech Moms? Mm-hmm. They just came down here. They're from Northern Utah and it's a program where they're teaching women who have not ever been in the tech field or moms who've never had a job, and they want to get them into the tech industry. So we teach them how to develop a website.

So they're huge up north, and they just did their first cohort. This year and I'm teaching it on Saturdays, mm-hmm. Oh, that's cool. , It's a cool, I I hope they keep, I hope they grow down here a lot. 'cause I think it's really cool for women who give them another opportunity. Tech is a women and mom field and, but people don't think it is.

Yeah, because you can work at home Uhhuh. Mm-hmm. You can work off hours, you can work weekends. Yep. I love all my girl, like the majority of the people who work for me are like single moms. Yep. And then I have younger. Cindy, she's 19. Yeah. She is baller though. You guys? Yeah, she's gonna listen to this.

So we got hip bro. She's not because she's not here. I'm telling you. She went to Benson Boone. Cindy is dead to us. She is having the time of her life. 'cause it's good. I know because, well on Tuesday she, we saw Tate McCray, so she's left all week. Oh wow. Yeah. She's just living her life up there. Let her live.

She's 19. She has no responsibilities. Yeah. But Jess, who's like our main content manager on our team mm-hmm. She's she does all of her stuff, like nights on the weekends. Yeah. And I'm like, it's totally fine. But I'm like, if that fits your schedule, I don't want you to work weekends, but Yeah.

Yeah. She's no, I have my kids all week and they're all ages and that's when she works. And I'm like, cool. Yep. Yep. No, I think, yeah, I think being a mom is. In the tech field is very Yeah. Remote and we can multitask. Sorry, I love you, but women's brains can just like function a little bit different.

We are at home. I'm mostly at home when our kids are, we, I try to work when my kids are at school and we homeschool one of 'em. We got a weird, we have a crazy life. It's not, that's not nine to five. It is all over the place, but we make it work , and our kids are seen. I think it's good to see kids, to see moms working too.

Yeah. Mm-hmm. I think it's a good. No, I agree. Yeah. Especially, I got my finish my college degree when I was 30. Yeah. Yeah. So working. No, that's awesome. Working full time with two kids. Yep. Yep. Yeah, it's impressive. I, I don't know if everyone, depending on what people do, if they need college degrees anymore.

Yeah. But I always, look, I know what it took to get a college degree. I mean, we all, we know what it takes. So I look highly upon it. 'cause this person has to be disciplined. They have to. I know some things about them just by knowing they have a college degree and it really doesn't matter what it's in.

So I don't know that everyone has to get college degrees nowadays, but I do. I There's still something. Yeah, it's very impressive I think for that kind of stuff. And yeah, I think. It's harder for moms. Maybe if they have kids early and they think they can't or think they don't need to. Yeah.

But a little bit of that independence for 'em. I mean, you like that? Yeah. , She likes to have her own thing and she's not Yeah. I don't work 'cause I have to, I work 'cause I want to And that's, I know a lot of people don't have that. It's not what we're talking about. Sorry, I went off on a crazy, but I think it's okay for women to want to work too.

Yeah. But I'm not, I've always told him, I'm like, I won't be the provider. He's the provider. He pays for All my money goes to like vacation, Amazon, amazon.com, Amazon, Amazon, Amazon Prime, and Diet. Diet coats. So you know how yesterday was like that two day Amazon, whatever, did you guys. You, but Prime Day was also in July.

So now it's, we don't even know what Prime Day is, but I did go spend more money on Amazon. I'm not even sure why. Yeah. I got some good deals and then I was adding things to my, so we have a notes app with Yeah. Christmas list, mm-hmm. Yeah. Yeah. And I was adding things to it, and then I was like, last night I was telling my husband, I'm like, you gotta get that now because it's not gonna be on sell tomorrow.

And he was like, get what? What the hell are you talking about? Surprising. He's just order what you want. Have you seen that? They raise the prices to make them. Yeah. They, Amazon raises the prices then says yeah, it's on sell. I, I had something in my cart and then it went on Prime Day sell, and it was like $2 off, but it was advertised.

It was like 43% off. And I was like, yeah. So my dad showed me something years ago and it freaked me out, but basically he had two computers, like browsers open, yeah. And he was like, okay, so this is Prime, and it was. The same price as the other one. But like it was saying, it was on sell, but that was a long time ago too.

It's marketing, right? Yeah, it's all sell. It works. I don't look it, I'm not gonna look it up and stuff. I just see sell. Oh, 30% off. I know. Whatever must buy now, whatever. No. Okay. One of the big questions I've actually had for you guys coming in about content, I was excited to kind of like pick your content brains.

Yeah. Is, I've noticed shop the Boulevard, like it really caters to that specific store. Have you guys had a hard time with that? Instead of just like creating like a cohesive thing for just come to shop the Boulevard and you'll learn about all these things. Because I noticed one post is about this and then another's about this, and it was like, does that make sense?

I was wondering how you guys kind of like figured all that out. So when we started this, we wanted it to not be, it's probably, I don't know if it's good or if it's bad. I think there's pros and cons to both of it where we don't have like a. Like people will say like an influencer account. It's not an influencer.

'cause we don't care. We are not the ones that we want you to focus on. I'm not downplaying any influencer out there, but like when you follow a I don't wanna pick anybody, a mom who does mom stuff. Okay. Mom stuff. There's 10 million ways to 10 million. Sorry. It doesn't matter how you do it.

Yeah. So we, something that , we want it to be different is we're like, this account is not, Craig gets recognized. Everybody thinks they're talking to Crayon online and it's usually me, but we recognize downstairs even. Yeah, we do the St. George Boulevard guy. But that's, I gotta start walking around in branded stuff too.

They, it's not about us. Like our whole focus of it was like, we don't want to be popular, we don't wanna be famous, we don't wanna do anything like that. Like we really just wanna focus in on lifting these businesses up. And I don't know, like I said, it's, it is a little trickier that we become like, we get to know the business owner and we're like, we want to represent your brand, but also put it in the local aspect and.

Put it in our brand. So It's a hard mix. Yeah. Yeah. Because we have some professional places that usually we just do professional videos. We have places that are silly, that do more silly videos. We're always balancing the two because you do the informational videos that are really good, they tell you the type of content or they tell you about the business.

They don't do so well. Usually on social media. And the more fun ones do better, but maybe don't tell you a whole lot about this. So it's a balance. Yeah. Like we wanna bring attention to them. But then we also want them, like people to know what they have, what they're about. Our informational videos usually don't do very well, but it's still information you need to get out there.

Like you need to know what Dogtown Pet Spa offers or services. Yeah. How can we make it lighthearted? How can we make it, and then we'll rotate it with a trendy toy video that kind of. Is fun and lighthearted, but there are some people that are like, we don't want, we just want cray to be in front of the camera and to talk about our business.

And c Craig's Ugh. I get a little over it. 'cause I, I would be sick. Like I'm on all these accounts now and everyone wants me to talk about their stuff and it's always the same formula. So I get, I do get burnt out on that honestly, quite a bit. And so we're trying always to come up with more creative ideas to make it at least a little more interesting.

Or we're starting to throw more people in front of the camera. So you'll see all our accounts. We got more people coming , some of the people that work with us that we in front of the camera a little bit more. Because I'd be like, I just, I've seen this guy on all these accounts. He's saying the same stuff for all these places.

So it's ah, I don't know if that's interesting or not. I don't think it's interesting, but, but I don't know. But we get, no, we get you don't know if it's interesting in watching your own stuff. Just as seeing the same thing and the same person. Yeah. I got it. And roughly saying the same stuff, but just about a different place.

To me that's, I don't know. I think it's a mix. It's a mix. It's tough. Yeah. I was just wondering how you guys were like, sort that in your brains. It, we are just flying by the, the content brains. I would like to say we're very organized and have a great plan. But we don't, there's days we go out, we have a to-do list, like a checklist.

We gotta hit this video, we're doing this video, we're doing this, we're doing this. And some days we're like, eh, what the hell? What do you wanna film today? We just what story? Yeah, that is, and that's when we get the best stuff. Honestly, it is. It's where we come out and maybe we're just us, maybe it's a couple of our people and we're just like, what if we do the video like this?

Or what if we do something funny where we, okay, you said, yeah, that's funny. Let's do that. And then, so it kind of changes. And those are the ones that I get more excited about. Mm-hmm. And they generally do better too. Where it's like you can adapt and make 'em a little different, make 'em a little fun.

Like we did one the other day that was for, what was that? Cedar Pet Supply? Yeah. Over at Shops Zion. And we were gonna do it normal, where it's just me talking in front of the business like, Hey, come out and save this stuff. I was like, oh, I'm just so over these videos. Like just saying the same stuff all the time.

So I'm like, so we had our intern Clara with us. Mm-hmm. And we all just started talking. We're like, what if we just played it like real straight, like we're real bad in front of the camera. Just like we're reading a script and we're like, come to Cedar Pet Supply. They have all these things. Have you guys seen that trend where it's this is my friend and he's gonna tell you about his blah, blah, blah, and you better listen.

You better listen. Yeah, yeah, yeah. See, that would be funny stuff. Like just to change it up a little. Yeah. Like it can still be the same stuff. That seems to be, I mean, the feedback we keep hearing is that's the stuff people like the businesses like, but we also have to keep in mind the businesses and the consumer side.

Like what would be a page that you would actually follow if it's just some guy saying the same sort of thing about his businesses. And , you, I mean, you know how it works if he's probably getting paid somehow or something and it's am I gonna follow that page? I don't know. Probably not. So it's always a mix and they don't, they're not always cohesive what the business owners want and what we think the audience wants.

Sometimes matches, sometimes it doesn't. So it's always, it is balance. Yeah. And you're right, it's not there's no clear cut way to do it and it is always bouncing around our brains and yeah, we'll come up with things in the middle. Like he'll wake up and be like, I had this great idea. Let's go do it.

And oh, those are the best. Those ones too. Those ones are, I like, Hey, what do you guys think about? Or he'll be in the shower. He's I had a great idea. And I was like, yeah, I don't even get dressed. I just come right outta the shower. Just stand there naked and wet and just stand there, write this down, write this down, write this down, write this down.

Now we're gonna do this right now for the bowl's. Like you should probably put some clothes on first, then we can go do it. But I don't know, but it's hard and you probably know that dealing with business and there's owners that like really want to like, they think they have an idea, which is great and that, but I'm like, but I'm not running your social media.

You probably have this more than we do. Yeah. Some people are like, yeah, , tell us about that from your end. Yeah. Do you, I mean, trendy stuff, informational stuff, is it more your. Voice or is it more there? How do you manage all that? So a couple things here. That's a great question. But first I get really bogged down with people they get really in their heads and they like, don't wanna put something out, yeah. So they put you in such a tight little box. Mm-hmm. But then they're like, oh, my content's da da da da. And I'm like, this is a game. You're playing a game with me and gaslighting me. Yes. So it's my fault. But they just continuous and they constrict and constrict and constrict. So we run into that a lot.

We have clients, we have clients like that. It's hard 'cause you're like, yeah. You're not seeing the bigger picture of it. There's red tape everywhere. Uhhuh, we can't talk about this. You can't. And they never get the results they want. No. And then it's, then it circles back to you. Mm-hmm. And you're like, I tried so hard. Yeah. But remember I can't do this, this, this. And remember this, we didn't have anyone to film with. Remember you said we couldn't talk about this. Remember we said we couldn't be funny? We couldn't do that. Yeah. And you're like, we can't use that font know you got mad about the font.

Font and colors and oh my gosh, I am. So that's when it gets really hard, I think, in my opinion. So the business owners that are like. I, and to be honest, I love working with businesses who have marketing money. Yeah. Because they're not, they tend to not be quite so that way. Yeah. And they're like, yeah, let's try it.

Let's try it. And they wanna play the long game. Yeah. So that's what I love. I'm like, let's play the long game. Let's try a bunch of stuff. They're like, oh, it looks like this is moving this way. And they're like, cool, let's move that way, yeah. Yeah. Those are the people I absolutely love. But yeah, so I tried to do all the things.

We tried to do, trendy stuff. We threw out some Taylor Swift stuff this week. Yes, you did. I loved it. Saw that, loved your post. I loved your post. I was like, yes, Samantha's the one to do this timely. It was beautiful. Yeah. And then, so my clients got some Taylor Swift post this week as well, that

awesome. If you know we're with them and we can do something that's trendy that makes sense, we'll do it. Yeah. So we try to do all of it. We try to B roll, but then I always want them talking. I want all my clients podcasting. I want all my clients on YouTube. Yeah. I want 'em talking. Yeah. And I know those clips aren't gonna do as good.

I posted a talking one the other day and I'm like, this won't go viral 'cause I'm explaining something to you. Yeah. Yeah. And it's not a quick hit that you want to hear. Yeah. So you just mix it all in. Mm-hmm. And along the way stuff does go viral and you're like, huh, that's cool. Yeah. But that shouldn't be like the whole plan.

Yeah. Yeah. We get that a lot. I mean, like the whole and how we've modeled the shop St. George Boulevard and we tell 'em is it's a long game. Like we can do a funny video and we could spend. Two hours filming. We don't do that, but two hours filming, crazy editing, it's gonna go, it might not go anywhere. I do nothing.

Mm-hmm It go nothing. Or the one that we pop out, that stupid one Fire Billy Madison. We fought about this one. Billy Madison meme. Oh, it was on fire, right? Oh, it was on fire dance. We went back and forth. I'm like, and then, people were resharing it, it was going viral because I saw some of my friends had swiped it, do you know, it's so funny 'cause that post we fought about it. I was like, you're not, it's it doesn't make sense. Why did we post that? And I, and it took me five minutes to make, it was five minutes to make it. It's funny, like he's laugh. It's yeah. And it worked and, and he was, that's a hundred percent everything, right?

I never will say this, but Craig was right. I had a client who, her memes were getting like 10 million views. Oh yeah. Yeah. And I was like, cool, we'll just keep running with this. But we, you have to mix it in. Yes. That's what, that is what, it has to be part of the long game, like you said in the we're subscription models, so it's and we don't sign these contracts.

We don't have, again, we're trying to do it as a service to these small businesses. We understand that they're month to month. Can change drastically. So it's we thought about it when we first started. Should we do these six month, 12 month contracts? Walk in? I know everyone keeps telling me to extend my contracts.

I know, I, I think it's a, it is not a bad idea and for some things it makes sense, but we are like, we'll just do it monthly and we're just gonna have this prove it thing. And the problem is with that is, yeah, you, you two, three months, we have some clients have done two months, which is like a couple posts, 2, 3, 4 posts, whatever.

And. They'll be like, ah, we just aren't seeing business come in from that. And it's of course not. I know that's, or that's not how it works. Like we're, we're constant reminder tracking that. How are you tracking that guys? Oh my gosh. We had, we had somebody who was like, we were just going in talking to him.

He's like, how many people can you guarantee walking through my door? And I was like, zero, odd. I was like, odd question. I was like, I can't, but you're paying money on radio. Paying like it's, we're supposed to be. Top of mind is radio guaranteeing people. Yeah. No Bill. How many are billboards bringing?

How many can I guarantee come in your door with a billboard or with a radio ad? None. And you can't track it either. No. You're like, how'd you hear about us? And they're like, Hmm. Maybe I heard you on the radio, but then I saw 12 of your billboards and then I laughed at your Instagram. Nobody knows anymore.

Yeah. And that's what, and that's what, yeah, , we get that. , It was an older gentleman, probably sixties or seventies. And I was like, I get, that's how marketing, like you would have the pamphlet that goes out and we've thought about 'cause influencers do coupons or codes, right? We're like, oh, oh.

Like they do, we could have a code. Some, some, some of them I pass out coupons. Give you some guys 'cause we do, we have a mobile detailing company up north. We work with tons of influencers up north and they give a code and if they're. People book a detail, they get 10% off, but then we're tracking the codes.

But sometimes that works when you have one product, but you can't, but it's top of mind like, oh, like Glitch busters. , We love them there. I'm like, you're not going to, and he loves it. He, through, I was like, if someone's oh, I need computer repair oh, what was that video? When you got thrown into the truck, what was that guy?

You know what I mean? Like they're trying to remember. When you say glitch busters, I knew what it was. Yeah. Yeah. Not because I've worked with, but because I've seen them on your account. Yeah. How do you deal with that? With 'cause it's the prove it thing. Again, they're businesses so we understand they have to see some ROI or they feel like, but do you find problems with that on your, like your clients and stuff, like having to, how to prove.

That it's working. Is that a problem with you as well? Yeah, so there's a couple things where I'm like you can see the views, yeah. But then that's not a good metric to go off of anymore either. Yeah. So that's where you get kind of like, do, do, do. Yeah. But it, it, I think it's just obvious if something is completely not working.

Yeah. I think so. Yeah. And and if you can't get people to pivot and move and let's go try this, let's go try that. Yep. And that's where you're kind of like, I don't know if this is a good. This is working for us anymore. Yeah. I I'll have a question for you. So what are your thoughts on, there are a couple accounts that we have who are, 'cause the views.

You said the views aren't the best thing because people can buy views, right? Mm-hmm. There's, there is, we did a video, I'm not gonna say likes buying likes is a big thing. Follow us by life. We had views, we had a company reach out, we did a video for them. This influencer count did a video for them. They had a hundred and had a hundred and a hundred K followers is count hundred plus K followers.

They posted the video, it got 800 likes in two minutes, and I was like, oh, that sucks. Zero comments. Zero comments that zero shares were like, and they had. 3000 views. And I was like, okay. But it sucks because the ratio didn't make sense. The fact that this many people liked it, but didn't say one thing, it was about, it was about tacos.

So it's a very easy comment. It was like we love that place. Or little fire emojis or whatever. Like you expect some comments. Yeah. And. We've looked at these people for a while now and we've heard from other people in town that they're scammer, scamming, influenced scamming where they just fought cars.

Sorry, I'll say we're not gonna say, we're not gonna say, not gonna say who it is, but Yeah. So And they charge way more than us. Way more than us talking about, yeah. Like crazy amount. And even business, they're still a small town. Yeah, small. So I try to say nice things, even if I don't like businesses. Yeah.

Yeah. We'll say they're up outdoor. Northern Utah, California. Yeah, they're in California. I don't even pretend to figure out who they're part businesses. If our account were almost 8,000 followers, which we just started a year and a half ago, aren't we eight? I don't know. Anyways, we, yeah. If I guys, if I get 10 to 15 and that's the cap, I would be so happy with that because our followers are local.

Yeah. Like we don't want, we don't want the. A hundred thousand. 'cause the a hundred thousand isn't gonna come to St. Georgia, Utah not to buy things. That would be everyone here. Or I have an old client that I was doing stuff for and the, I know the social media agency that she was working with very well, and , they're not from around here at all.

But this client was in California actually. But, it was sad to see 'cause when she fired the agency, 'cause I kept telling everyone, I'm like, I don't, I don't think you should work with her. Like this is all fake. Yeah. Fake likes fake engagement. Mm-hmm. Yeah. So when she fired the agency, I'm like looking at her posts and now they're getting 20 likes and stuff.

I'm like, all of this is fake. Yeah, yeah. And it sucks. Yep. Because people are looking to them as the air quote expert. Yep. Yep. And that's the only metric some of 'em have. Like again, if they don't understand social media, there's like how many followers? Yeah. Which we've talked about before.

It doesn't necessarily even matter as much nowadays as it used to. The algorithms don't. Okay. And like how many likes does it get? And it's if you want followers and likes Yeah. It can get you fake forwarders and likes if that makes your brain feel better about it. What? But I would rather hit people, like real people and people that are local.

Oh, for sure. So one of my clients paid on one of the real high school. Not Real Housewives. What's the other show? Secret Life and Wife Moron Wifes Uhhuh paid one of them to do a video with him. Oh yeah. And he was so pissed. Like just to her demeanor, you have grace, respect those people, the attitude, and he was like, whatever. It was fine. Like it's fine. He just was like, it's fine. But yeah, it was pretty like, yeah. Huh. We worked with some bigger ones up north for the clean, for the mobile detailing. And some people she had 500 k. Followers and she couldn't book one appointment. And then she was like, do you know who I am?

And I was like, no. Or you're an influencer. It clearly doesn't influence you. Who cares? Yeah. I was like, if your job is an influencer, you should be bookings. You're not gonna get, you're not gonna get continually free services if you aren't booking anything. I, I love the brands and people that utilize, we'll, just air quote here.

Micro influencers. Mm-hmm. Love Micro. Micro, who keeps coming back to me is recess. Like the drinks, take a recess. Oh, good. Like they just keep coming back and back and I'm like, this is fun. That's awesome. They're like, thank you for sharing. Yeah. Yeah. And I think there's a lot of people catching on to that micro influencer thing.

Yes. Micro and even, I mean, I'm not air quoting here, 15,000 followers is what I have. And I feel like lot. It's amazing. Amazing. It slowed down a lot this last year, but I still, I was like, oh my gosh, I gained like 500 followers this last year. And I was like, that's a lot of people. Yeah. Yeah. And that's something else people need to put into perspective too.

For sure. And you know what I think is big too. It's who, what's the quality of the people following you? Yep. I feel like I can reach out to tons of people and I, I actually know people. Mm-hmm. Yeah. And I, I think it's cool. No. And there, some of 'em, like they're more devout.

They're sharing their stuff, they're actually commenting on things. They're people that come in these stores like that is a much different follower. Than one of these like people in Tennessee or even a fake, it's like people get real hung up on the follow account. Yeah, yeah, they do. And , we get people, like our businesses will be like, oh, we had three people come in and say they saw you on TikTok, they saw you on Instagram.

Mm-hmm. That's so much more, and that's our whole purpose, is we wanna just get people, especially local people, into these amazing stores and local businesses. I don't wanna look at St. George and we're all franchise and big businesses and it's turning out a little bit. Okay. It's a little fun though.

It's a little fun. Yeah, yeah, yeah. But the, there's just these amazing things, but we love micro influencers. Even our other company, we have one that she has 20,000, 30,000 followers. She gets, she books us 15 appointments every time she posts. Yeah. And I was like. Yes. We will keep, that's what I'm saying, we will keep you, you going just the other day, went over to spits.

Is that new? Have you guys been mm-hmm. Cram went. Oh my God. Isn't it good? Did you like it? He, I'm a picker. Picker and don't like that types of food. Okay. We're not talking to him. He's the worst I wanna go to, so he's so good. I believe you. I'm still here. You don't like coke and you don't like spits?

Yeah. I hear it's good. Okay. I enjoyed it. I enjoyed it very much. I posted it on my Instagram stories. Yeah, I bet. I had 15 people that were like, okay, is it good? And they're like, I went over and tried it. Yeah, yeah. And and it's just little things like that. Yep. That's it. And businesses aren't seeing that.

We get dms all the time. We, they have no idea. Oh my gosh, do they do this? Do they do this? Or can I do this? And we're like, yes, yes, yes. Like we're sending over. It's not just the post. It's like the dms we're dealing with. We're on the Facebook. Yeah. That's where we get the whole prove it thing, where it's it's.

It's working. It's just hard to, I can't give you these metrics of you can see the analytics. If you wanna see the analytics. I can't tell you exactly how many people that turns into, but it's just nudging. Yeah. Like you talked about, you're just nudging people enough times and all of a sudden it's date night and it's what is that place?

We saw where they, you know that food over by kiln? Oh yeah. Spits, I saw that on Samantha Parker's thing we got, you're like, oh, my friend. I saw they went there. Yeah. I think it's cool. Yeah. Okay. My last question is. Local businesses. This is something I hit a lot. They're like, I don't belong on TikTok.

I'm like, what? I'm all, everyone's watching TikTok you that? Yes. You love when people say that, Samantha? I think it's funny. Yeah. I try, I try not to be like, it's funny. I'm like, that's odd. That's a very odd statement. I'm not gonna lie. We said that for a while. We were on a podcast, not it was before COVID.

It was probably 27. Okay. Before COVID. Before COVID. I could see that. Yeah. It was like pre COVID. That's fine. Post musically. Yeah. Yeah, yeah. That's fine. Yeah, yeah. Yeah. I would say in the last, let's give it the last two years. Yeah. And it was just like, , it was like just these underage girls dancing to music and we were always like, no, we don't.

Even TikTok. I even like during 2020, I deleted TikTok. I don't think we, I don't think some people still think of it like that, though. That's the problem. Especially if we're talking with older people or people that are not like. You're not wrong at all. Like it is, there's a lot of business down there and we found, and we don't even post nearly as much on TikTok as we should.

As should. It's not our hub, like our main hub, but we have way more content go viral on TikTok. Mm-hmm. Than any of the other platforms I sees. Any. The other, it's so funny 'cause the businesses don't see it either, because I'm like, we're not just doing Instagram. Like when we post, we're posting the YouTube shorts, we're posting Instagram, like you said, the bigger net of things.

YouTube shorts. You guys look at me right now, I'm like, so I'm, oh my gosh. Freaking a, what they're doing for businesses right now is killer. Yeah. Killer. No, they are we have an injury law. They've got 24 million views on YouTube this last month. Damn. Yeah. It's crazy. Oh, that's amazing. But what's cool is if people know this, I'm sure you guys do this right, but you put the shorts and you can link them to your.

Traditional YouTube videos. Yep. And it pulls the views up on 'em. Yep. So before it's it would take you maybe five years of posting these videos where no one was watching. Mm-hmm. And now it's like we've almost got a little insider hook. Yeah. You still have to show up and do your time for sure.

But yeah, for sure. No, we are , the Southern Utah After dark is, we are focusing more on the, on TikTok. It's gonna be our hub. Portion of it. So we've done, 'cause like you said, there's some things we'll post something like, I'm sure you have this, you'll post the same video on Instagram and TikTok.

Instagram we like. 400 views. TikTok will get like 400,000 views. Mm-hmm. And we're like, what? And then we like or something on TikTok will bomb and Instagram. It just takes off. Yeah., I think they just need to stop thinking of it as it's only like the young people. Yeah. Doing, oh, it's not at all silly.

It's not. There's so many cool old people and people are buying stuff. Do you buy a TikTok shop? Do you do Oh, totally. Yeah. Like TikTok shop sales, I do the shop sales, things like that. I am in the they invited me to the TikTok shop, mm-hmm. And I am in the creator fund on TikTok. Awesome.

So sometimes my videos pop off, I'll get like 80 bucks or whatever. Nice. Nice. But. It's, I just need to put a little more focus on it. Mm-hmm. I'm busy making other people's content. Yeah. No, that's, it's like the cobbler kids don't have the shoes. That's what ours, yeah. But my thing with we're still posting over there a ton.

Yeah. I just, I talk really just about alcohol over on TikTok, to be honest. Yeah. Or not drinking alcohol, I should say. Yeah. Yeah. Yeah. That's like my thing. Yeah. It's been a great like outlet for me. I've gotten some cool brands through there and things like that. But so the thing with the shot, I don't mind linking some stuff to my videos once in a while.

Mm-hmm. But to me I don't, like you don't see me posting clothes, Yeah. Sometimes I'll be like, oh, I really like this product, but it's very rare i's just not who I am. Yeah. I don't like pedaling this stuff out. Does that make sense? Yeah, yeah, yeah. Yeah. It does make sense. I like seeing stuff.

Yeah, yeah, yeah. But to me I was like, I'm never gonna be passionate about you need this mop water. Yeah, yeah. Yeah. But I'll be like, that's cool. I want that. Yeah, sure. Yeah. We've, we've heard that like we really should be doing more like live sales, TikTok shop. Should. Sure. And we are trying to, can that somehow fit with our model?

Should we. Pick one of our businesses that's on the Boulevard and do go over there for an hour, set up some cameras. I would go live. Just start going live. Go live. Yeah. How many photos do you guys have on TikTok right now? Not, not tons? No, no. Not, not shocked. Are you where you can go live though?

Do you have enough? Yeah, yeah, yeah. I start going live. Yeah. Yeah. We really, we totally would. We just forget, even like B-roll, like behind stuff, I could grab two phones, right? So you have my phone. I would go live on Instagram and TikTok and sit and talk. Mm-hmm. Shoot the shit with the business owners.

Think that's where you guys are. I think people don't, yeah, I think people don't do live enough. Yeah. Honestly, even if you're not selling anything live, like on Instagram, they pop right up and it says, this person's live. And I really think, I think maybe, and it saves to your feed. Save it to your feed.

Saves it to your feed. So it can be a post. I think people get real nervous, perhaps. Oh yeah. Or 'cause it's not oh, I can run the filters and I can edit it, just and make filters myself look good. Filter. And it's we're not filter. You're live. We don't know exactly where it fits in with us, but I keep saying we've gotta figure something out.

I wish we had. People with enough questions, I could just go on the boulevard on my one wheel or something and just live and just answer questions or talk oh, go try this pizza place or something. Okay. But you could do that. I could do that. We should do that. And the more you do it, you just gotta wait for it to build traction.

Don't. But yeah, I, I think that would be a cool little model. I think that would gather some attention. TikTok or Instagram or whatever you do too. So you start doing that next week. Yeah. Yeah, next week. I love the idea of it. , We have so many ideas, we just don't have time. Watch for you. Okay.

Yeah. We have nothing but ideas. When we go live, it'll be like, Samantha, I'm gonna wait until you pop on. I'll be like, Samantha Parker, I'm waiting for you. , We have three phones. I actually don't know where my phone is. I, we have phones and they are maxed out on Instagram. We do have three phones. We can't run any work.

Phone, a personal phone. And then TikTok, same thing. We have all three phones. With too many accounts, like we can't, we have to buy new phones. You can log in and out of accounts on Instagram though. Yeah, yeah. You have to log in and out. You can do a few on there and it works, but it's just, it's been annoying.

The TikTok one's annoying 3 23, like oh no, you can have eight. Eight. Okay, good. Oh, it used to be three. Yeah, it used to be three. And we're like, oh dear. So we have. All these cows there? No, because each one of my girls is locked in to eight tiktoks. Yeah, that's good. It's so stupid that you have to do that, but yeah, so we know like we have so many, we have some crazy ideas coming down the pipeline.

Honestly. I'm gonna do it. Can we parachute over St. George? We chop the bowl Water. Just we were on balloon. We were just in a balloon. We got a, we got coming up. We're up in the confetti pebbles. Confetti pebbles. Oh yeah, yeah, yeah, yeah. She's cute. I love her. We did a little over here a lot. She worked with them and then we did a couple little promos for ourselves while we're up there.

'cause you know why not? We're up there. We're in a hot air balloon. It's where it's just up in, we're in a hot air. We're above the boulevard right now, somewhere. It's down there. Dude, I just did some of the coolest stuff on this. Photography team came from back east. Mm-hmm. And they shot in Snow Canyon for three days for Oh, cool.

A brand Uhhuh. It was so cool. Oh, cool. But like the photographer's yeah, I was shooting Rihanna and then the makeup artist, she just got done doing like a skis campaign and she was talking about the Kardashian. That's awesome. I was so cool. And I was like just doing all their behind the scenes stuff.

Yeah. Yeah. Yeah. That's fun. That's cool. That was so cool. That was so fun. Yeah. I can't wait behind the scenes. Yeah. Yeah. But okay. Anyways, what's next for you guys? We'll wrap this up here. We are, we, I'm, I'm not gonna lie. Okay. Can we be honest? Matthew? Here are we, to be honest on Oh Dear Red do you want, do you want it right on you, please?

There you go. Do it. Red light. We are, we've got a lot of changes coming. Actually. We got a lot of different things we're trying right now and we're, we said we're gonna take the rest of the year and kind of figure out what changes and what, like new, we're gonna just change some directions, keep some of the things the same, but some other things , we're not, I'm not bringing it up exactly what we're doing because we don't.

We're honestly like day to day right now. Yeah. Where it's this is a good idea. Should we push that? Like we have the bandwidth for only so much. So it's like we're now just trying to consolidate and figure out what , trying hire, and then we wanna keep trying these new things and we're trying to hire out a little bit more so we can expand a bit more.

But we have a lot of ideas that just, it sucks too when you have an idea, and I don't know if you've been the same way ever, I probably have. Where you have an idea and you just don't have the time Yeah. Or the time to do it, and then you see it pop up or something and, and it works for somebody and you're like, oh,, I knew that was gonna be a good idea. We thought of that. We just didn't get the time around to do it. Or either it's some sort of account or some even just a very specific video. I hate that. And it's like holding in a sneeze and it's just it is terrible. So we do have a lot of things that are like in shift right now.

We could put it that way. That's awesome. We've been doing this for two years and it's been great. But we have you should evolve. Have to pivot. You don't evolve. Yeah. Yeah. I mean, we'd ne we've never thought we'd be social media. That was not, I was website development marketing, he was video production.

But then we saw the trend of social media taking over for these local businesses. Yeah. And like our whole point is we want to help local businesses get. Online. Seen online. Yeah. That, so we've had to pivot to social media. Then we're running social media accounts for other businesses, and then we're doing these featured businesses.

And then, yeah, you just gotta always be moving and pivot. I think that's great advice for any business. They got to not be just a stick in the mud. Yep. And say, this is how we've always done it, so this is what's worked. And we're not, you have to be able to change. And ai, especially nowadays, AI's changing, theres so much stuff going crazy that they just need to be able to you just gotta be, on top of the waves a little bit.

And some businesses are not like that. They just like to be the old guy on the porch yelling about how the world used to be. I always am like, did you all see toys? Or us We love toys or us Did you all all watch it crash and burn? Blockbuster video. They go online back in the day and toys are, yeah.

Blockbuster video. Do you remember Blockbuster was like, Netflix will never take over. Yep. Yep. So they, my mom used to work very high in Blockbuster video, like almost below VP and Netflix. Blockbuster. Was they want Netflix wanted to buy or Blockbuster. Yeah. Netflix offered, said, we're going outta business.

Will you buy us? Everyone knows that. Yeah, that's great. And Blockbuster said, Nope. Mm-hmm. Don't. There's no such thing. You will not exist in five years. Yeah. And it look what it did. You just can't be the old guy on the porch. You don't know how things, yeah. You know what I always think of? I'm like, how did we only watch one movie?

I don't know. We'd mail 'em back and then Wait, we get a new one? No, even P one video, Hollywood video, we get like the two, the memberships. Did you have the memberships? We have the memberships go like two at a time. I remember if I was like really sick or like my parents were going outta town, they would let me get five.

VHSs. Wow. Yes. And I was like, oh my God. Yeah, that was so many. Or TV series. We are so impatient. Like I would be like. Waiting for like a new, I still miss that though. A little bit. Dexter. Like we love Dexter. Oh, you, oh yeah. I was always waiting for Dexter in the mail. Sunday night. Yeah, Sunday night.

Now I'm like, stranger things. You better drop the whole season. I want, I'm so irritated when they're like doing these half seasons on Netflix now. I know. Yeah, I know. It's. , There's little nostalgic parts of me that like, oh, blockbuster video or ah, like waiting a week every week on Wednesday night for Survivor or something.

But then I'm like, okay, that was just stupid though, but and also your kids have never had the experience of a beat down on Blockbuster. 'cause your dad's you have five minutes. I said, we're going this movie. I'm like, dad finds steps in, figure out one for the family. Yeah. Dad finally steps in.

Everyone's no. Or if you didn't return it in in time, oh my gosh. We had so much trouble once to rewind it. Rewind. It's 25 kind. Yeah. My parents made me pay it and I'm like, I'm not even old enough to drive. Yeah. It, it is so stupid. It's like the old pilgrims is they're so dumb. They just didn't understand.

But there's some nostalgic control. No one understand anymore control. Just take a plane. Do. We just bought a record player and our kids were like, , we have a record player. We records. We love it. We started buying our albums. I was like, we are just, I was like, there's something about being intentional where you have to put that in and you have to listen to organ.

It is a vibe. You're like, dude, yeah. We totally turn it on and just make dinner. Have the kids around. Yeah. The kids loved it. They're like, what is this? And I was like, this is how you listen to music. And my daughter's like, how do you pick the song? Was you ever showed him an A track? Like you don't No, I don't.

You ever showed him, have you ever showed them a, they don't even know, to five disc changer in the back of the car. Oh yeah. I showed him. It was like a real, I showed my son, my 15-year-old, it was the disc man and it was like the headphones where they're like the Walkman where you have to like, my gosh.

He'd be holding it. He was like, what are you, what is he doing? And I was like, no, it would glitch. You couldn't move. I remember trying really basketball with that and I put the thing in my pocket and no, you'd have to ruin your CDs. And then like scratch. Oh my gosh. He was like, like what? You'd have to like okay, so your friend's driving and you'd be like the music person pitching through the book of CDs albums that don't get yet.

Yep. Ized also and fly up on your dashboard. You just have like full Oh, I, yes, I had that too on the visor. I know. Visor. Okay. Thank you guys. I've taken up more of your time. No, you're fine. But thank you for coming in. Thank you for, just being baddies in St. George and I'm excited to see where Shop St.

George Boulevard goes. Yeah, we are too. It's gonna be interesting. Congrats.