PART 2: People To Watch In 2026! Sharon Rosenbaum

Empowering Conversations and Entrepreneurial Journeys with Sharon Rosenbaum

In this episode of The Samantha Parker Show, Samantha talks live from her co-working space, the Bryce Room at Kiln in St. George, Utah. She welcomes her longtime business associate, Sharon Rosenbaum. They reminisce about their past experiences, including the first event they attended together. Sharon shares insights about her entrepreneurial journey, her focus on women's empowerment through masterminds, and her previous venture, She Sparks. They discuss personal growth transformations, dealing with self-doubt, overcoming setbacks, and the importance of asking for what you deserve. Sharon and Samantha touch on the importance of feedback, setting goals, and the potential they see in the coming years. The episode offers a mix of personal anecdotes and practical advice for women entrepreneurs looking to grow and scale their businesses.

00:00 Welcome to the Samantha Parker Show
00:29 Introducing Sharon Rosenbaum
01:55 Memories and Milestones
03:38 Empowering Women in Business
10:05 Personal Growth and Sobriety
17:05 Looking Ahead to 2026
23:37 Overcoming Nervousness and Embracing Social Growth
24:23 The Importance of Feedback in Business
25:14 Inviting the Right People into Your Circle
26:35 Creative Marketing Ideas
27:22 Treating Yourself Bigger in Business
34:06 Delegating and Growing Your Team
37:10 Reflecting on Mistakes and Learning from Them
39:53 Setting Clear Goals and Revisiting Them
41:37 Charging What You're Worth and Expanding Creativity
42:58 Final Thoughts and Personal Wins

SHARON ROSENBAUM: https://www.instagram.com/heysharonrosenbaum?igsh=MTd4ajZuYzNrMGVqdg==

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Transcript

 You guys welcome back to the Samantha Parker show today. We are live from the Bryce Room

and kiln St. George, Utah. Wooo, we should start really making a big deal out of all the spots in kiln. Which for you guys listening, kiln is the coworking space where I have my office and I do have an actual office. Everyone asks me that all the time. They're like, so you just are working wherever you want?

And I'm like, no, that's the coolest office here. Yeah. Oh, of course. So old. Okay. But today I am sitting down with my longtime business bestie. Sharon Rosenbaum, welcome to the podcast. Hello. Hello. So excited to be here. Are you excited to be live from the Bryce room? Oh, about time? Yes. Oh yeah. Should we, we'll, we'll put the Bryce room on the map.

Let's let people be like, I gotta see the Bryce room. And I'm like, it's just, I say all the time on your podcast. And I'm like, that's, everyone needs to go to that room and do a podcast. It's actually cool. I should take a video from this side. We've got like glass walls and kiln is a cool space to be.

Yes, it has a vibe for sure. We podcasted on the patio when it was a little warmer and it was super fun. Okay, well let's do that next time. Do you want it in the spring? Yeah. Okay. Done. Let's actually, it's probably warm enough right now. But are you? I'm very warm-blooded. Yep. And I would be like, it is frigid out here even though it's 60 degrees.

Yeah. Well I'm probably already sweating and we're just getting started. Well, it takes a lot of energy to be on point and talk. Like usually I, when I'm done with these, I am sweaty. Yeah. In a weird way. That means you do it right. Not in a hot, sexy way. Like a weird way. Yeah, that too though.

That's important. I'm a big crotch sweater.

Okay. No, but for reals. Okay, so I work out at the gym with my friend Cody. And when I get up like on the machines, I always have an ass print. And I'm like, that's so embarrassing. Oh, you, you got the job done, you got the job. You don't work your butt off unless you have that, that sweat down there. So it's a girl thing.

Girls get it. Girls get it all the time. No one's judging. Okay Sharon, so you are one of my favorite people and I think what's been really cool about our relationship is we both have transformed so much. I was thinking about the very first time I met you. And the very first time we hung out.

Didn't we go to brunch in Mesquite and then we stopped by the greenery store on the way home. Yeah. It was even for my birthday too. You were, how was your birthday? You didn't even know me, and you're like, let's go. What are you doing for your birthday? I am like, it's two days before Christmas. Nothing. Oh, no, no, no.

You're like, we're going to Mesquite. I think we went and had the all you can eat crabs. Oh, the brunch? Yeah. Oh yeah. We, I think we ate it all. Yeah. It was so great. Yeah. We had so much fun. We didn't even really know each other very well at, at that time. But I do remember, I think we were there 'cause there was a group of us, I think we were there for three or four hours because we just kept eating, eating.

We're the type of people that we have to get cat kicked out before, like we we're not full until we're full, but. If that makes sense. I don't know if that makes sense, but we, I think we were just having a good time. Lot of think, that's all I remember is yeah, we just kept going back and eating more and more.

But it was actually the, the bad Assery event Yeah. Is where we connected the most. That really cool Love yourself event that you put on. Yes. That was when I had Bad Assery magazine, which was that female. Female. I'm like words. Business community for female business owners. Yeah. How would, how did I used to say that?

I feel like I had a pitch now. I don't know what it is. Yeah, that's all right. It left an impact. That's all that matters. It did. Yeah. And I have the tattoo on my arm to show it. Have you ever seen it? Oh, I've seen it. Where everyone should seize it. See it. Yeah. I love it. But then I've tattooed around it and, I actually got this tattoo right here, this 8, 8, 8.

I got it like when I was like two or three days sober. For some reason it made sense to me. Aw. I was like, I'm gonna go get this tattoo. That's been a beautiful journey to watch, though you've been such a huge, huge influence in my life and, and my sobriety as well okay. So how do you introduce yourself?

What's your elevator pitch? Yeah, so Sharon Rosenbaum I have a huge heart what, or a special place in my heart when it comes to women growing, growing their business, making money, supporting each other but our bread and butter is our masterminds and retreat, so we love. To watch women grow and scale.

Yes, we empower women. That's super important. But I think it's really important when you're in the right room with people who can speak the language of growing and scaling a business. To me that's important. Might not be important to a lot of other people. So yeah, the Elite Women's Mastermind, that's what we really focus on, is pouring into each other, pouring into each other's growth, accountability, and making sure that we're clear on what we want.

'cause I feel like. Even three months, even 30 days sometimes what you thought you wanted shifts and change and being so clear on that, on a consistent basis is where we see the growth the most is when we can talk about that. Ooh, I love that. And then before that, you had she sparks, which got so big. Yep.

She sparks business before the beautiful COVID happened. Yeah, we had over 300 members and that was an amazing journey. That was probably one of the most special things in my life is to watch so many women love and support each other and to just watch each other grow no matter how big or how small.

Yeah. Yeah. I remember the first event I come to. Yeah. Or I, I don't have words today. That's okay. I think I had a stroke the other day. It's perfectly fine. Me and you both we'll just, we'll just be very genuine. I do remember the very first Cheese Sparks event I came to. You were like, come check it out, because I can remember what I wore.

That's so funny. I don't know why. Good. I always think about what I'm gonna wear to things. Hey, that's important. And it shows. Yeah. I'm like, yes, I'm wearing all glitter. That's probably like we were just talking about, it's probably the exact same event where there was probably about a hundred people there and I had my crappy notebook.

I thought I looked like a queen up there. That was a different event. That was further on in our relationship. That was further on in our relationship. That's when we were, we trusted each other. We could be very honest. Yes. Okay. Okay. Bye. You have to tell the story because I just remember watching you the whole time and I was like, this girl I know.

So you can check out sharon rosenbaum.com, but I am a public speaker too. And so when she sparks got really big, I did a lot more trainings and a lot more thought into what I was gonna tell these women. And I'm very genuine in the moment. And before an event, kind of like what I just did, I'll jot down my, my brain moments and I was.

It was such a big event that I was a little intimidated by everybody, so I would just hold that notebook and in, I didn't know what I was doing, but it was just a, like a dollar store notebook. It was one of those, I was probably cr, it was spiral like the kids have at school. It was one of those notebooks, yeah.

After that event And you bought me, do you remember the, the notebook you bought me? Yeah. I can't remember what it looks like. It was great feedback. You gave me feedback outta love. Please don't ever do this again. Here's your new app in approved notebook that you can use moving forward. It has Pink, had the really nice rings around it.

I actually still have that. That was, that was really good feedback. I make sure every time I speak and I have nothing in my hands unless it's a mic. So thank you Samantha. No, I just remember watching you and I was like, why does she have such a shitty notebook? I was like, that girl deserves like a really nice TJ Maxx notebook.

Yeah. Yeah. So I was like, I'm gonna go get her one. Yeah. That was one of the best advice I've I've had being on stage. You won't see me with anything in my hand unless it's so Thank you. I hope I didn't make you self-conscious. I really just wanted you to look good. Yeah, well, I've spoken to in front of thousands of people after that, and I still think about that every, every time I speak to make sure that I have a very, if I do have something in my hand, it's something that Samantha would approve.

Oh my God, I hope you don't lay awake at night and you're like, this bitch has ruined me. No, not at all. It was with love. It was with love. I just thought, I really, in my head I was like, she deserves like a better notebook. Yeah. Yeah. And sometimes we just don't pick up nice stuff for ourselves. You remember that one time, and this is important with relationships of being honest and feedback.

Feedback is so crucial to our growth, whether it resonates with us or not. But you remember when we went hiking, it was just you and I and you bought the that you bought me a different notebook and it was a journal. And we went and we sat in, in silence and we journaled. And you gave me that notebook for my own personal growth.

Do you remember that? I remember going hiking and stuff with you. I can't remember what it said on the book, but it was just like, calm down. You have the world to take over, or something like that. Oh, that's cool. So thank you for all the awesome books and journals that you've given me. Sale. You know what I'm doing after this.

I'm going over to TJ Maxx to get you more votes. Yeah, yeah. My birthday's coming up. You can buy me a new one if you want. Your birthday is coming up. It is coming up. Whatcha you doing for your birthday? Oh, did you turn 30 last year or was it the year before? That was the year before. Okay. I just remember coming to your surprise party.

Bowling year. Were bowling. I still have to put more thought into what I wanna do, but el at, at elf at two Ocon. We're gonna go do that. Not on my birthday. I, I just need to put a little bit more thought of what Sharon wants to do. I need to tune into that. Yeah. I'm doing the same thing. Maybe a birthday party with one of my good friends.

I don't know yet. Oh, I am doing the same thing I did last year, which was. Do you wanna come? Do you wanna come to my birthday? I'm in. Okay. So did you hear this, you guys she committed? She's in Kirby's over there in the background going say no, say no. No. So we're running a half marathon. Oh boy. In Las Vegas.

Oh gosh. Too soon. Good thing we're running. Good thing. I don't know the dates yet. I'll out to see if I'm available. We're running the rock and roll Las Vegas Half marathon? Yeah. For my 41st birthday. Wow. And we're gonna have matching shirts. Matching shoes. We could even, that says Happy birthday, the Samantha Parker.

No, probably just more of a color theme. Oh, okay. I'm a little more chill these days. We're just running half marathons now. I love Kara back here. Don't, don't say it. Don't say it. She actually told me that's what's what you were thinking of doing, so I should have thought of that before I walked into it.

Hey, we ran the very first 10 KI ever ran. You ran it with me last year, snow Canyon. You were my running buddy. Yeah. Thank goodness. I'm getting a little better at running. Not a lot. Yeah, just a little good for you. I did run on Sunday. This is the furthest I've ever ran. I did seven and a half miles and I really feel like I ran it, like I did a really good job.

Yeah, I love that. I bet you've been learning so much when it comes to running in longer distances. No. I I went through a. A spell where I was like, oh, this is too hard for me. And now I'm back to we have to do hard things. Yeah. I think the first thing I learned about running with you, the 10 k, was how much our brain wants to control our actions.

Like we, I could have totally ran that faster or I couldn't have, I was so sick. You were very, very sick, but my mind thought told me I was gonna die, and I believed it until I finished the race. And then I kissed the ground once we got there and I was like, I could do this again. Yeah. My body regretted it, but I could.

You should've ran it with a ci. Yeah, I had some knee issues, so I didn't, but yeah. Yeah, it won't be my last one. It was fun. So I ran three 10 Ks and then this will be my first half, but I'm feeling really good about it. Wow. Yeah. That is exciting though. I'm excited. Well, that's good. Yeah. And I'm trying to think.

Last year I remember I turned 40 and I ran that race, and then I got my nine month sobriety trip. So I was like, this year, if my math is right, well that would be a year and nine months sober. Right. Wow. That's cool. That's cool to think about. Yeah, I'm close to two years. That's Sam. I like, it's such an inspiration to me because I'm on a very similar journey too, and it's, it's hard to talk about, but you wanna talk about it.

Yeah, we can talk about it. Yeah, I know that some, some friends know this too. In my elite group for the very, very first time this year, actually, a couple months ago, three months ago, I did open up to them about, about my journey, and that was the first time I ever even dared talking about it.

Yeah. And I like talking about it. 'cause now it's well, they're gonna hold you accountable to it, oh, for sure. Yeah. Yeah. Well, it depends. Yeah. Yeah. I've experienced a lot of things. I think it depends on the people that you surround yourself with. Absolutely. And I'm learning more and more every single day.

That is like one of the most important things in the entire world. And it like. Still surprises me. I'm like, oh my gosh. Like you saw that coming. Absolutely. You have to surround yourself with really good people and you have to be okay, even though we're gonna mourn you, 'cause it sucks when people leave our life, but you just gotta be okay with it.

There's been a couple that had to leave, but it, it was for the best. Yeah. Yeah. Didn't have those boundaries that I was telling you about. Had Yeah. Very limited boundaries. And so that's probably why the influences I was around wasn't the best for that, that journey, but. Still love them. We'll always be there if they need anything in a heartbeat, but not someone that you just call every day, yeah. There's a lot of things like I just can't do, where I'm like, oh, that's just gonna be too much for me, and it sounds weird, but I'm like, I just know. And a lot of times I'll think of myself in third person. I'm like, sober, Sam can't do that. I relate. I totally relate. Yeah. So there's just certain things that I'm like, oh, that's gonna be a no go.

And sometimes I get really excited about something too, and then I'm like, that's actually like not a good idea. Yeah. Absolutely. I don't know. We're adults. Yeah. I think turning 40 is pretty cool. So how old are you? You're gonna turn 32. 32? Yeah. Turning 40 was cool because all of a sudden in my head I was like, oh, we're 40.

We don't do that anymore. It was weird. Not in a bad way. Yeah. Where it's oh, I'm 40. You can't wear that. It wasn't like that. It was like, oh, I'm 40. I don't give a fuck what people think. I'm living my own life and paying my own bills. Yep. Yep. I can always make dogs and cats as I want.

I feel like we're always adulting, doesn't matter what age you are, we're always adulting some reason. 40 to me was like a switch though. I'm like, now I'm an adult. Okay. Well I can't wait to that. I wasn't at 18, but yeah, that switch is coming sooner than I think. You are very, I don't wanna use like the mature old soul.

I don't. Yeah. Is that what you identify as? Oh yeah. I, I feel like I'm 55, 60 sometimes. Yeah. 'cause I do remember gonna, she sparks and people would be like, my God, did you know she's only, what were you like 22 or 23? I think I started at 21. Yeah. And I'd be like, no way. Yeah, 21. It was wild just to see someone your age that ambitious and doing such big, amazing things.

Oh man. I felt like I had superpowers because I was so ambitious at a young age. Yeah, it's pretty incredible to think about actually. What do you feel like you learned the most along that whole journey? Do we want to open the door? What is like happening? It is hot as, yeah. I'm. I'm good. Thanks, Jeremy.

I'll, I'll know when we're done. How hot it is after my, no, it's okay. It's, it's yeah. Okay. Great. So the biggest thing I learned with the the She Sparks journey. Yeah. Growing it, it, you can, you deserve the growth that you pour into. If you're super clear and committed to something, you can reach it easy.

And I, I always thought I was like 200 members, 200 members, and once I hit the 200 members, it just got easier and easier. But then when COVID hit. I quickly learned, and this is why we pivoted and rebranded out, graduated Outta She Sparks, is that there comes time in your life many different times in your life where your circle will decrease in size.

But it'll increase in value if you're just clear on those type of people you wanna be around. And it's okay to put yourself first and know who serves me first. 'cause we're always, especially as women, we're always gonna serve other people and put themselves them before us. And so that was.

Such a great wake up call was, it's okay to have a small circle, and I know that I could financially make more of an impact for myself and for the community because I decided to have a smaller circle and not hundreds and hundreds. It served me at the time, but it doesn't serve me anymore. No. I've had those ambitious calls before where I'm like, okay, I wanna have I wanna travel all over and like thousands of people.

Yeah. And then I was like. I don't know about that. Yeah, no. It was, I was actually taking care of way too many women that I had those seizures. I really struggled with seizures because I was just taking care of way man, too many people and not taking care of myself. And so that was a, another huge wake up call with the She Sparks journey of.

I can't grow or scale or wanna franchise this because it's not good for my mental health. Do you still have seizures? I'm like five years clear now five. Oh, that's crazy to think about. No, I still worry about it. I still have a lot of anxiety and it will always be over my head. I'm always scared when I'm on stage or sometimes driving.

When is it? When is it gonna be? When's the next one? But that's another thing that I'm learning about myself, is just the difference between anxiety and you're not gonna have a seizure. You just need to refocus on where you're at. What? Breathe. Breathe, and then you probably get anxious, breathe that you're gonna have a seizure, so then you're more anxious.

Oh, it, mm. Yeah. I've, I've really had to tame my, my energy and like when I feel those emotions, what am I doing? And I was just telling Carmine not too long ago that one thing I've been doing better the end of this year, rolling into next year, is you really don't know how you feel until you truly sit down in silence and tune into how you feel.

I know that sounds weird, but I never, back in the day. Okay Sharon, how do I feel? How's my brain? How's my blood? How's my energy? Is my hands shaking? Is my feet on the ground? And that's when I learned, wow, like I just have to do a little bit more for my mental health than. Take care of how I feel.

Oh, I, okay. Backtracking real quick. I forgot to announce it. The first of this podcast. This podcast is part of our 2026 series. It's dropping in January. So you're listening to this in January, and I have titled this series like People to Watch in 2026. And you're one of 'em that I reached out to. Yes. I was like, Sharon, you've been doing big things then The Boy Dynamite.

Yes. Yeah. And when I think about you doing big things, it's not on, thousands of. Thousands of people and all these things, it's just like that solid, consistent impact. Yeah. And it makes a really big wave. Yes, it does. You're a part of a mastermind and whatnot and what it takes when women support each other.

Yeah. This is the first time I've ever joined a mastermind, just so you know. Yeah, I, well, you were a part of She Sparks, but I get like a true, true mastermind. Yeah. Yeah. I've looked at yours Elite a lot and I'm like, oh, it's so amazing. But I just was never. Ready? Yeah. Does that make sense? Always. I was like, Ooh, that'll be too, too timing's.

Everything. I'll be like, that'll be too vulnerable. Like those people won't like me. Like I was always going through this stuff in my head. Yeah. Well I don't even think I ever approached you just 'cause you were such a good friend and I didn't wanna I've, that's one hard thing with Elite is when I have such really, really good friends and bringing them in, I do wanna make sure I have my business hat on, but also my bestie hat on.

Yeah. And when it's appropriate to wear. Those hats, that's a very good point. Yeah. Yeah. I had Kelly, who, the mastermind that I'm in from the Vine Club and I told her one of the main reasons, oh, we'll stop for a second. Do you wanna grab it now? Again, thanks for, we'll just get a little cute little fan, one of those little fans just to.

Holden? No, we can close it now. It like, I felt the cold air come in. Yeah. Okay. But one of the things was, I was like, and this might have been, I, I really need to look at this, because I was like, I'm gonna join that because no one knows me. And then I was like, and then no one will not like me 'cause they don't know me.

You know what I mean? Yeah. Oh yeah. I get it. It was, it was a thing, and I think I'm really over it now. I've come a long way in the last few months where I was like, Hey, I don't wanna live my life like this anymore. Yeah. Just trying to stay quiet and hidden, because there are certain people that don't like me.

Yeah. I think everyone likes you. I don't know why they wouldn't, but, oh, we're, we're always our number one toughest opponent. Well, and I, I haven't always been my best self. Yeah. I'm like, it's okay, yep. Like I'm a different person than I was a couple years ago. Yeah. It's been beautiful to watch it.

Your journey. Thanks. Yeah. I'm so proud of you and so inspired, and I know a lot of other people have grown through your experience and how vulnerable you've, you've been willing to share. Yeah, and I feel like lately I haven't even shared some of the big stuff I was thinking today. I'm like, oh, this is like a different space of sobriety.

I just got sick of talking about it, but I think this like last few months has just been something I now. Something that I needed to navigate on my own. Yeah. So we can ask each other this real quick, but what's something you wanna be aware of or take control of rolling into 2026? Ooh. Oh gosh.

So I've set my revenue goals, right? I know what I wanna do that way, and I can, I can really see it playing out. And then I've planned out part of Q1 but I haven't sat yet and been like, what's the feeling I want for 2020? I almost said 2021. What's the feeling? I want travel for 2026. Yeah. I even the other day I was at a dinner and they wanted us all to pick a word of the year and I was like, I'm so sorry.

And I was like, just come up with something, just to participate. And I was like, I'm just not ready to do this. Yeah. I felt funny, but I'm like, sorry, well, you're just tuning into what you want to answer and what you're not ready to answer. Yeah. So I'm not quite there on the personal level, how do I wanna feel? What's something I wanna change, but I just feel like I've been doing it. Yeah. I've been doing it nonstop for the last two years or year and a half, and I'm like, I don't know. Like I'm just, I'm just good. Yeah. Yeah. I like that. What about you? Mine would be, this is a motto that I've taken control of.

For a very long time now, but the answer is always no until you ask. And it's amazing how many people are willing to support you, but we don't ask for support because again, we were more givers than receivers. So I'm gonna do a better job of, not so much asking someone after building a relationship, do you want to be an elite?

But it's more of. Like venues. It, it's been incredible the relationships I build with venues. I was scared I'm gonna have to charge more because I have to pay for this venue. And if you just ask, don't be scared of No, but the answer is always no until you ask. And so the, the reunion was a success because how many giveaway?

We had about $3,000 worth of giveaways. Okay. Yeah. So just for context here, so you had closed She Sparks and then about a month ago you did the She Sparks reunion. Reunion after two and a half years of, of. No, she sparks. Yeah. And so doing the reunion was a little bit of a, a fear of mine, but I knew it would be successful by just asking for support.

I had people give $300 worth of gift cards and social media and the venue and Oh yeah. We came the videos. Yeah. And, and it's, I, I think I was always scared of rejection. Growing my business and that's when I made that decision with re the renewing and going into ne next year I'm going to stand up a little bit more and always ask and see how that's gonna serve me.

Oh, maybe that should be my intention. I don't wanna ask. Yeah, yeah. I will ask if they say maybe I'm like, okay, that's fine. I'd rather them say no. And it's a no for now. Instead of them just maybe, maybe, maybe just be honest, stick to it and then I'll follow up with you when the time's, right. Yeah.

No, I get why you say that. I, I totally get that. I know I'm not super great at asking. But I've also seen that, that is one of my faults. And so I have, I've employed a couple people who are really good at asking. Cindy's one of 'em. We brought on another team member and I've just been like, I want you to go do that.

Yeah. Yeah. No, that's what you gotta do. Yeah, because I feel like I'm good at other things. Yeah. If that makes sense. But also, I do think I'm gonna pull this in. I'm gonna pull this in as a challenge for myself. Like how can I be better at asking? Yeah. I think you should. I think we all should.

Should we ask AMI what we should be better at? What care? Okay. So Care is watching. She's one of my really good friends. She's also one of our elite members. Our elite master of my members. She's in the Mastermind. Yep. What do you think I could be better at doing? Oh, I. You just said it, the asking for more, but you've already done that and you've already been implementing it.

It's like hard. I'm already watching it. Yeah, exponentially take you off. And so I think you keep that up right there. And there's no doubt I explode. Well, moving over here to kiln, you know how nervous I was. 'cause I was in my little safety bubble in my office downtown. No one came by unless I invited them.

I was really nervous to move over here. And then I realized though, being here, I'm like, oh my gosh, I'm social again. Yeah. It was, I didn't feel safe. And I know that's interesting to say as an adult, but I was like, oh, I don't know if it's gonna feel safe to me. Yeah. Yeah, no, I've seen you grow.

I think you've grown your business a lot more. Being in a space where you can surround yourself with people. It's surrounding yourself with, with the people real. Yeah. It is. It really is. You've given me so much good advice. And I just turn around and do it. I wanted those people, I'm like, instead of you're not gonna get a text from me again next month with me asking the same questions, I'm not that person.

What about me? I know. She just gave me, this is fun. She just gave me feedback. I've been meeting with every member and getting feedback. Feedback. That's, I, I could do it well, so I'm in an industry where I have to consistently ask for feedback. Because one, I don't like doing the same things over and over, and we have people in our group 3, 4, 5 years.

And when you're in the group doing the same thing for five years, I've just noticed retention isn't as good. And I love changing things up, but and we're making some bold, big changes this year. So feedback is, I, I've had to have a very love-hate relationship with it, but I love it more nowadays because I learn with feedback.

People think if I give you feedback, you have to take that feedback and run with it. No, that feedback's for you to see what resonates with you and your creativity, and then you decide. That feed what you do with that feedback that they give. Care me how, how, what feedback do you have for me? How can I, I think don't be afraid to just straight out tell people that you want them in your in your environment, in your league group.

Like I think when you have somebody that is like a certain quality of what you're looking for, it's not yeah, inviting peop, inviting people in, in your, your circle when you know you want 'em in. I like that feedback because AMI and I, we've been friends for a very, very long time, but there was one, one day we, we went to lunch and she said, Sharon, what's your goals?

And I was like, I really wanna run a 10 KI, I always wanted to, I just never have. Is this still a goal? I'm all, excuse me, no. Then and there. Okay, okay. Within five minutes of our conversation, she says, Kay, let's do it. And I'm like, okay. She's no, pull out your phone and let's do it. And we signed up for it and it was like three weeks.

It was in three weeks. I'm like, we're gonna do this in three weeks. I do remember you guys doing that last year because I had been running so much and I was like, what is with these people? They just show up and they run it. Yeah. And you did that this year with the half marathon too. I was like, she did.

She crushed it. But that was that. That moment, that moment I knew I wanted her in my elite group. 'cause that's the type of people who are in our group. Yeah. And it took me too long to to tell Kara me that. I really wanna recruit you. I have an idea into this group for idea. Do you want my idea? Every conversation is an adventure.

So are ideas. So spit it out. Let's do this. What is it? I think drum roll. I think, I think you should make the bigger size postcards that are like, you're invited to elite and then like when you meet with people, you could just give it to 'em and it wouldn't have to be like a, just be like, here's the information if you're interested.

Okay. Like marketing material. We have that kind of stuff, but I could really see it. Oh, maybe I should read, I'm gonna redesign 'em now, like you're invited to the Samantha Parker group. I love it. I, to join the client circle, I will make a, a big, because it is a big deal.

We only allow, I don't want more than 16 women in my group. Yeah. Our average is 12 because a mastermind 12 is very perfect. It's juicy. I don't know why. I just see you, you're like, Hey, here's the information. Yeah. Take it or leave it. Yeah. And, and in, in my brain. And it's, and it's, it's an honor to be your clients.

It's an honor to work with you and your team. Right. I do think business owners or whatever leadership role you're in, to treat yourself a little bit bigger and it is an honor to work with you. 'cause there's so much business out there that. If you just, you, you taught me this, Sam, if you remember this, to treat yourself a little bit bigger.

I remember when I first started, she sparks, I, I, I hit a hundred members and I was struggling with some people paying me, some people not, and you said, Sharon, treat yourself bigger. And I said, what do you mean? And I did this guilty as charge, but I created a billing email as if it wasn't me. Oh, I told you to do this.

I remember. Yes, you did. I did. And it made the whole, I was just acting as if I was bigger. And I think that's really what the cap went from a hundred to 200 members is because I, I did treat myself as the queen that I should treat. You know that. I know I am, but I don't like to be in that light as much.

But when I did, it was, it was a game changer financially. And personally, I just had a, I had another business friend ask me about this recently. She's what do you do about all these emails? And then what do you do about people not paying you? And I'm like, oh, I email them. 'cause we have the hey at the Samantha Parker and that's just, it's a general email.

Yeah. You're emailing the team. Is what I tell people. But I will sign them from someone else. And right now I just sign 'em from Cindy. I do because I feel like I'm not lying. 'cause she does answer emails and stuff, yeah. But yeah, and it honestly, it's a game changer. They're like, well, thank you for your time.

If Samantha changes her mind, let us know. And I'm like, ha ha ha. I think, I think everyone can spin that in their own unique way. Yeah. If they, if they're not yet ready to have an accountant or someone to do that. Well, I told my friend hers was, she had a whole bunch of invoices that were passed due, which I just.

I had this weird thing last month too, and I think it was the Thanksgiving week I had to send out a bunch of texts. You know it happens, but she's what do you do? And I'm like, you need to email them, but email them not from Brenda. And I said, I use Cindy. And so she's emailing people as Cindy now mic drop.

We all just learned something new. No, it works. It was a game changer when you told me that advice. I did it that day. I remember. And did you use a mail name? 'cause that's another thing too, in billing if you're like, Hey, it's Steve. It was billing@shesparksbiz.com. Yeah. How did you sign him though? Did you.

Just leave the signature or did you have a name? Do you remember? Yes, I do. Everyone's gonna be like, oh no. I found a, a just, I just created a cheap, awesome logo and created some random name accounting name firm. So it was kind Oh, so you had a legit accounting firm that you had Oh, you had treated myself big.

Made up. You told me to do up, yeah. Did. That's baller. It was, I know a lot of people sign it as Steve App, whoever. Because, yeah, it was like a, b, c accounting and then some cheap logo that I made and it's, and, and, but it, that's fucking awesome. It, it was good because it allowed me to learn how to structure my business.

'cause then I had, after we grew, I did hire an accountant. Yeah. So this actually helped me level up to prepare to delegate more. So I'm very grateful for it. But that, that was a very interesting decision I had to make for my business. It wasn't lying, it was just really, I, I could, it doesn't matter.

I could be the a, b, C accountant for She Sparks. Yeah. It doesn't matter at all. Yeah. I do know people have said too, there was like a whole study done on if it was a male name, so they started using like Mike, and it would still look like they were within their company. Yeah. But if it was a male name, people were responding and handling things it was like almost triple.

Yeah. If it was a female name. Yeah. I never used a name. But it was just that the, yeah, you wouldn't have to, you just put it on the whatever the Gmail signature thing is. Yeah. Yeah. Rock and roll baby. Are we what? Sorry guys. I feel like I might need like a pr. Oh my God. That's what I should do. I don't do it.

I'll be like, I'll refer this to the, I don't do it anymore, but yeah. You want me know when you have 300 C clients, it's like, what? What else do you do? Yeah. If you weren't ready for anything, did it work? Oh, it was, yeah. It was baller, huh? It was, yeah. It was the best decision I and made in my business.

I love this. So thank you, Sam. You're welcome. Yeah. More great advice from Samantha Parker to Parker. Yep. There's probably a lot more other advice that you gave me that really helped me flourish when I needed to, or the, in my personal and business life. There's been great times that you and I have had genuine conversations that really helped me.

I feel like we've had so many amazing conversations. Yeah. Honestly, I know. Like really good ones. I think you're a really awesome person. Thank you. You too. Thanks. This is why I'm so honored to support you and be on the the podcast. 'cause I love watching all your podcasts and all the clients you work with.

Oh my gosh, I, I love our clients so much right now. I just feel like we're having so much fun. Yeah. Can I ask you a question with all of your clients? And then I can answer this real quick too. Yes, ma'am. What do you feel like was the biggest mistake that you've made being an entrepreneur? Ooh. I think instantly it like popped into my head and I was like, no, no, no, that's not it.

And it's a hundred percent self-doubt. It's what we're doing isn't good enough. What I'm doing isn't good enough. I'm not good enough to do that. That has been my underlying theme for years. Yeah. And that was the biggest fucking mistake I've ever made. Really. And I can tell you now, I open stuff and I look at it and I'm like, that's fucking really good.

And sometimes I need to get a whole picture. 'cause I'll beat myself up about one comment, from one person. Yeah. And I'm like, oh my gosh, you're right. We do suck. And then I step back and I look at the whole picture and I'm like, viral. And we have a client right now who just hit 50 million views on one of their videos.

Like I'm all, I can pull all of their stuff. And I'm like, it's really good. What was the best decision you feel like you've made as a entrepreneur? Altogether, if I can just look at this last year, well, a hundred percent sobriety. A hundred percent Getting sober. That changed my business and that changed my entire life.

Yeah. Everyone could see that. Yeah. I would say this last year for sure was Cindy. Yeah. Like a hundred percent with Cindy and at first I just thought she would come in and do a couple things and then I did that thing where I'm like, I was trying to push her away and then she just kept showing up every.

The day she was supposed to. And I would be like, oh, I'm too busy today. I do that. I do that with people. You've seen it? Yeah. And she was like, oh no, I'm here. And I'm like, oh, she doesn't even care. She's just here. She was just so happy to be there. And I was like, I gotta take this serious. Yeah. Yeah. I was telling her like, Kara me, her mom the other day, how like I'm so jealous that you have her on your team.

I feel like one of our clients, did Yvonne try and pitch you yesterday? I left her alone with a client and I was like, she's gonna try and snatch her if we weren't good friends. Did she? I, she was like, lemme, is there like friends you have that are like you? I was like, well, I left her alone with a client yesterday and our, this client's looking for a personal assistant.

And I was like, she's gonna proposition Cindy. I know it, but also I'm like, Cindy needs to do what's best for Cindy, yeah. Yeah, I would do the same thing. Wink, wink. Yeah. I'll stay away from her. No, I actually ready to, to grow my, my team again next year. I'll be hiring within the next one of my goals is to, to start delegating.

Doing a better job with that. Well, and it's scary 'cause at first you don't have the capital. It's not like I'm like, oh, we have $5,000 that we could delegate this out to, you're like, you don't, you just kinda have to risk it for the biscuit. Yeah. Well I remember she sparks when we grew, I had three employees and two interns.

And then the accountant, which was amazing. I didn't have the capital bill capital for it. But as you, if you're dedicated to growth, the money will, it will be there. You just have to trust it. Yeah. And so I didn't have money for three employees, but then at the end of the day I did and I figured it out.

Yeah. And you sometimes you just have to be willing to be like, EEE, that's a little tight. I was like, crunch your butt cheeks. Pay a couple worth paying what they're, yeah. What they're worth and give them goals so they can make more money. That was probably the best thing I did with my employees is, is okay, this is what you need to do to make more money.

And then when we get this to this point, you can make more money and. Yeah, it was, that's again, how we grew 300% in one year. That's awesome. Is allowing them to set their own goals and compensating 'em for those goals. Oh, I love that. Not just the business but them, whether it was I just need money to go on a vacation.

Okay, well here's a hundred dollars bill. It wasn't like money that was added to their pay stubs. Right. But one of my employees, I said, okay, if we hit this cer certain amount of members. Because she was getting married. I said, I will pay half of your venue. Oh, was that Emily? No, it wasn't Emily. Oh. I just ran into her a couple months ago.

Emily did help me grow and scale and she had just had her baby and she had this brand new little baby, and I was like, let me see the baby. I know. It was amazing. Baby hungry when you're around around her for sure. Yeah. The biggest mistake, I wanna share this, wait, hold on. Back up. Okay. You paid for half of her venue?

That's amazing. Well, it was a, she was a member of ours, so I. I had trade, but I told her Yeah. I'm like, if you, yeah, you wanna get out, I will, I will pay 50% of this venue for you. She's really? It's well, let's grow. Let's, let's do this girl. Yeah. I'll help you with your wedding. And she's okay.

And she, she's the one that brought all these members in for me. 'cause she, she wanted to afford her wedding. That's awesome. It was at the fall or the Yeah, it was at the, no, the, the Springs venue. In Torville. Oh, okay. Yeah. I've been up there with you. Beautiful venue. I remember when I drove out there 'cause you had an event.

The Blitz. You were, and she was our expert. It was pouring rain. Yeah, it was pouring rain. Yeah. They say it's good luck if it rains on your wedding day. I say it's even better luck if it rains on an event day. Oh, because we know this, we had a, a retreat at Kanab this year and it poured and poured and one of our members, 'cause we were supposed to go hiking, went out there and started dancing in the rain.

And she's girls come, come join. And that's when I'm like, yes. This is why it's even more beautiful when it rains on event days. 'cause you can go out and play. And just be kids. In my head, I'm like, that sounds awful. Oh, it was so fun. Was it good? It was good. It was so fun. Yeah. Yeah, yeah. That's really cool.

Okay, so let's reverse this real quick. What was your biggest mistake? I. Marketing, learning how to, 'cause I, I, I have a bachelor's in marketing. I was a marketing strategist for a marketing company for about two years. That's how come I grew. She sparks, 'cause I knew marketing, but one thing I didn't know about marketing was talking to men first.

Women. I'm very masculine. I'm a tomboy and I don't know if you were a member at this time, but all of my members, when we hit, I think it was about 150 members. I started keeping track of their, the times they came to the events and they didn't. And so once we kept track, six months in, we would send them a letter and it would be in red.

Your attendance is 45% or your attendance rate is 99%. Oh. That they didn't like that. And it was very, very masculine. Because I was a director for a lot of other networking groups that had men and women, but I just treated as if they were men. Men or women. Four, two. It, it was, it was really hard to get that feedback where people's I don't like how this makes me feel.

I'll, I'll show up to the events when I wanna show up. You don't tell me what to do. But in my and in my way as a, I was just like, well, if you're not here, I can't help you. Instead, I should have talked to 'em like a woman. Be very genuine of how can I. But Hey girl, you doing okay? Just notice I haven't seen you for a while.

How can I help you get to more events instead of red, big red on top of the paper that you were 45%? I can't help you grow unless you show up. You're, you're spending money. I wanna make sure that you get the return on your money. And very masculine. And that was a, that was a really bad, that was probably one of the biggest mistakes I've made as an entrepreneur.

Oh, really? Oh, crazy. Interesting. Yeah. Where you're like, okay, this is gonna work. It's gonna get more people. And then you were like, oh shit. Oh man, I never did that again. I bet. Nope. That's actually why I left BNI was, they started putting down a sheet in front of our. Like we'd sit down with a sheet and it would have everyone ranked, and I remember I was like going to as many one-on-ones as I could.

I was doing all these things I could, but I was in the red because my thank you for closed business wasn't as high as we had a lot of mortgage people, real estate lawyers, so they were closing a million dollars, yeah. And so like everyone with normal businesses was in the red, and I was like, you guys can go to hell in a hand basket.

Yeah. I, I BNI really helped me grow my business. It, it's good for certain people at certain times. Oh, I, oh BNI was great for me. I had no confidence. We were in BNI together. Yeah. I didn't know at the time though, what really blew my mind is I didn't know I was gonna have to stand up to men. I didn't know that was still a thing.

I didn't, that really surprised me. That took me back and that took me a while to get over. Now I'm like, who cares? Yeah. I'm like, now I can play with the best of them. Sometimes I say things and they're like, did she just say that? And I'm like, I did. Let me share real quick as we wrap this up. A couple of the best decisions I've made as an entrepreneur was shrinking my circle, but being clear on, on who that circle was, being vulnerable was very hard for me.

I have a very hard time asking for help or feedback, but also just being genuine to them and their goals and not asking for anything in return. I think that's really what helped me grow like crazy, but also being super clear on what I wanted and like I just brought up the very beginning, and this is perfect to tie this up, but what I thought I wanted in a year.

Changed way quicker than I thought. And I stepped, I thought I kept wanting this, this big goal that I set, right? 'cause we're always like, which, what do you want in one year? What do you want in one year? And I held onto that so much that I lost myself into that process. And so just revisiting every 30 days, even every week, what, what does Sam want?

And if you don't know that week, that's fine. But just being clear of what you want and who you want to work with. I wanted to work with everyone and anyone like, and I, if you're everywhere with clients, you're nowhere with clients. And so I think that's why it's been so easy selling thousands of dollars versus a hundred dollars is because it's, I'm so laser focused on that, that avatar.

Well, we doubled and tripled our prices in the last four months. Good. And we have less clients and we're making more money. That's why I went from 320 to 16. Yeah. And really cool people. We did just have a couple of like incidences, like two. Gosh, like two or three weeks ago. Yeah. Where I had one client who was like, you guys suck, and we had to let her go, yeah. But I was like, oh God, ever. There's so many cool people in our circle. Yeah. I like, we're going to Vegas with a client next week. I love that. Yeah. I tell a lot of people, and I do this when I send out any contracts and stuff, but whatever you want to offer, just, just times 10% to that, just 10%.

That's not that much more money, but it just helps. Train your brain that you are worth more. 'cause we think sometimes we don't treat ourselves so big. As big as we truly are. Yeah. And for me, it's not 10%, oh, we need to make a million dollars every month. It's not that, but it's like we do have really expensive cameras now, and we do have more people that can go out and film things.

We just did a whole style shoot yesterday, and that's not something that we could have done before. Absolutely. So it's like we're able to expand. And be more. It's fun. 'cause I think we get to be more creative. Yeah. We're charging more and we get to be more creative. Yeah. Honestly, that's the gist of it.

I'd say out of this whole conversation that we're having the challenge for the listeners that I challenge you to do is think about what you are saying yes to and what you're saying no to. Don't be scared to ask for help again, the answer is always no until you ask. And watch what will happen. And don't be scared of rejection.

Don't be scared to charge what you're worth. Don't think small. Maybe talk to that friend like, Hey, I'm about to send this contract out. Do you think if, what would you say if I gave this to you? And let, let, let other people also lead your, your growth and how, how much potential you have. And that's where you're gonna see the most growth personally and professionally.

Ooh, I love that. Yeah. Okay. Real quick, what is your biggest win in the last 48 hours? Sobriety every day counts. One day at a time. Yeah. Well, it used to be an every hour at a time, but yeah, sobriety for sure. And then being here with you and being, taking the risk to making changes in my business next year.

Next year is gonna be a test year for me. Ooh. And some, some of those years are really hard, but I'm willing to take that risk. And see who it attracts. So that's a huge win. That's, i'm meeting with Tu ACON today. I've been manifesting that relationship and working on. Would you mind seeing if they need some really great social media?

Yeah. Oh, I've been working on that relationship with them, actually meeting with the marketing person today. But yeah, so take the risk in your business, even if it doesn't feel, did you see that? I asked, right? Yeah, I asked. Absolutely. I will most definitely do that for you. I just, if it come, if it feels natural, yeah.

I won't name drop, but yeah. I'll, I got you. Okay. Well, it's been so good to have you here. Yes. I love you so much. I know. Hand hug. Oh, our hands are getting it on. I'll get it on. And I really look forward to just seeing what the next year brings and I, I've put a lot less pressure on this whole 20, like it's a new year, all this, I'm just kind of like, oh, this feels good.

Yeah. Let's just move in with good. Energy. Yep. But sometimes the shitty energy takes you to the good energy too. Absolutely. And being your own VIP in your life. Ooh. Yep. Can we get shirts with that? I'm my own VIP. Oh, we do have hats. There you go. Yeah, there you go. We have hats and t-shirts. That's, I want one of those, by the way.

Everybody wants one. Oh, good. Well, there you go. I, I'm thinking about ordering more, but they are like really nice hats, so I'm like, if you guys want them, are you gonna wear them? I know. I would, I would wear it. I would give you one. I would wear it today. Would you? Okay. Yeah. Next day. Would you wear it?

Would you really rock a hat? You would? I know Cindy will 'cause I'm like, Hey, we're wearing hats and shirts today. It's like we're wearing our uniform today. Yeah. Okay. I might have to get more. You've seen 'em, haven't you? The black ones? So I got, they haven't come yet, but they're like, instead of the black, they're just deep maroon.

Yep. That cherry coated color. So on brand. Yeah. So on brand, so sexy. And I can't think of what else to get. I do wanna get us like either like a cross body or like something, 'cause we always have so much stuff on us. That feels branded. Yeah. But I'm like, do I just go buy some black Lulu lemon bags?

I don't know. At this point it hasn't come to me yet. Oh, I can't wait to see what you guys create. Or maybe I'll just cricket it. Do you have a cricket? Do you have a cricket? Should we craft it? I've been crafting lately. Did you guys see my 10 foot long? It was more than 10 feet. It was huge. I made, I got into paper chain TikTok somehow Christmas, and I made the world's largest paper chain.

It's so big. I sent at home with Jameson and my sister's what the fuck? Well, we're all going to Samantha's house to go see her paper chain. No, it's not. It's at Jamison's house. Oh, all right. Well, we're going there then. But I told her you needed to put lights with it and some tinsel, and she was just like, okay.

He loved it. I'll have to make one of those. Yeah. They're like, have you seen 'em? They're like, you cut the paper fat. Yeah. And then you just, I used to do that growing up all the time. Yeah. For Christmas. Now it's, it's okay for adults to do it. So let's, it's, it's big this year. Let's, it's big.

All right. Okay. Okay. Well thank you so much for being on the show. And then what was your website? Elite women's mastermind.com. Elite women's mastermind.com. And sometimes I see you post on Instagram, very sparse. Sometimes what you handle. Elite Women's Mastermind. You can also go on sharon rosenbaum.com or Hey Sharon Rosenbaum, to learn more about my personal brand and my personal mission and internal footprint for life.

You guys can go over there 'cause we made a couple of videos for her. We did. I can't wait to post the rest of 'em. Yeah, they were so good. Go check 'em out. We got you chatting in them. Ah, I know. I love it. We micd it micd you up. We put a mic on your butt. It did. And it, it stayed there. Thank goodness. But anyways, thank you so much Sam.

This was a great conversation. Yeah. And thanks for your time today.