The industry got this WRONG: What social media ACTUALLY is and what's working RIGHT NOW!

Get your download here - My podcast notes of The industry got this WRONG.

If you’ve been posting consistently and still feel like nothing is clicking… this episode is for you.

The truth? The industry has completely misled you on what actually matters when it comes to content.

In this episode, we break down what really builds growth, influence, and income online. From someone with over a decade of experience and hundreds of posts per week.

You’ll learn:
 The real purpose behind every post you create 
 How to “run the loop” and make success predictable 
 What metrics actually matter (and which ones to ignore) 
 How to attract the right audience, not just more views 
 Why real-life connection is your biggest growth hack 

If you’re ready to stop posting aimlessly and start building a network, a brand, and real momentum… press play.

00:00 Controversial Social Take
00:25 Just Post More
00:51 Social Media Is Networking
01:49 Consumer vs Creator Lens
04:54 No Perfect Playbook
06:17 Why Posts Dont Grow
06:43 Content With Clear Purpose
07:27 Viral Educational Local Mix
11:02 Reels Carousels And Search
13:11 Creators Must Adapt
15:04 Network Expansion Mindset
18:53 Signals That Matter
19:40 The Success Loop Framework
21:50 Testing Reels Like Data
25:17 PODCAST NOTES DOWNLOAD
26:35 Overwhelmed to Success Loop
27:39 Make Content Fun Again
28:12 Personal Posts and Trends
30:01 Consistency Beats Convenience
34:46 Data Not Self Worth
36:09 Saves Shares and Pillars
42:12 Daily Posting and TikTok
46:47 Notes Links and Wrap Up
47:30 Trademark and Future Show
50:30 Final Thanks and Goodbye

My Podcast Notes: Download the PDF

Kelli Cooper (The Vine Club): Connect with her below!
The Vine Club Instagram:

Kelli Cooper Instagram:

The Vine Club: 

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Transcript

Hey guys. Welcome back to the Samantha Parker Show. Drum roll, please. This is probably gonna be my most controversial podcast ever. I tried it. I, I know Kelly, but a lot of times I do try and stay neutral around my opinions around like posting on social media. Which is probably difficult because I know you see so much and you have all the analytics and things you're looking at, you're in that all the time. Mm-hmm. And so you, if anybody has opinions, it would be you. I do have some opinions, but I'm also a big fan. This is in my notes here though, of. No posting is bad posting. You know what up. Mm-hmm. I mean, unless you're being an asshole or violating laws, you know, there's certain times where I would say that's bad posting. Mm-hmm. It's like, no, no, you should go to jail. But other than that, I'm like, just post, you know? Yeah, for sure. Get the reps in. Yeah. Because. Why mess with your head so much. But anyways, this is my podcast title. The industry got this wrong, what social media actually is and what's working right now. So honestly, I do feel like the social media manager industry got a lot of things wrong, and this comes from 11 years of experience and I've been kind of a watcher. Like I just watch what other people say online. I watch what they do. I'm not fighting in their comments, you know, and they're selling courses on how to get you a million views. I just chuckle to myself and move on. You know for sure. But we've turned social media really into aesthetics, trends and posting schedules, when really it's one of the most powerful networking building tools we've ever had. And today I am sitting down with my friend Kelly, which I feel like is the perfect person to have this conversation with because we both see this maybe from a little different angles. I'm seeing it because I'm immersed in it. I feel like every day I get it up and I take a bath or I drown myself in social media, you know? So for sure I feel like. Everyone's gonna have different perspectives on how they view social media, and you are the perfect person I wanted to talk to. Oh, great. About this. I think I, I think I would love to be able to learn more from you, from your perspective, and also just like this is gonna be eyeopening for me as well, because I do see a lot of social media on my end, and I have a completely different view, right? I am a lot more of a consumer. I do create for my businesses, but I see things a lot more as like a way to enjoy. Social media. Yes. With, which I'm sure you don't even get to experience anymore because you're probably always like, and here's, here's my comparison. When I used to work in the clothing industry, I remember I was constantly checking out people's butt pockets on their jeans. Oh. Because it was like. Oh, which jeans are they wearing? Yeah. Like what? What style have they got on? Yeah, like what bottom opening are they picking? Or like It was, I was inundated with it all the time and it felt so important to me. I haven't looked at somebody's jeans in years because I don't work in that industry anymore. You're not checking out people's butts. Yeah, well, for different reasons obviously, but like I think that because you are inundated with it, it's your passion, it's your career. You are going to view social media through a completely different lens than somebody on my. Yeah. My end. Well, absolutely. And that's exactly it. I do take time quite often just to enjoy TikTok. Ooh, I love that. Yeah. Just be able to binge like it's fun again. Yeah. I just scroll it. Sometimes I will make my husband scroll TikTok with me, but like from his phone so we can watch like funny pet videos and stuff. I love it. His algorithm is not the same as mine. Well, my husband and I, we have a, a fun thing where we just send each other our videos that we like throughout the day. Oh, totally. And then we try to save them so we can watch them in bed together. So we are there for the reaction. This is adorable. 'cause that's the best part is just like, look at all the funny videos I sent. Have you seen this one yet? So I sent my husband a lot of ZI videos. He's always popping a Zi, you know, or like a rogue Oh, okay. Like a nicotine pouch Uhhuh. Okay. Yeah. And there's some really funny tiktoks about it. Oh really? Yeah. And I'm like, that's my husband. Or there'll be like girls who are like walking around their house and they're finding him everywhere. 'cause I will, I'll find him in the dryer, I will find them stuck to the shower wall and I'm like, I'll find them sitting by my toothbrush. Yep. Mm-hmm. I'm like, bro, like the other day we went to degree and he just spit it out playing in the trash and I go, you've gotta put that in a tissue. That is not fair. Mm-hmm. Mm-hmm. Be courteous, please. Yes. So if your husband's Zs, you guys know, which I'm sure your husband doesn't, it has a secret zin habit. I actually literally had never heard of it before. Really? So Yes. You know, like the nicotine Yeah, it makes sense. A nicotine gum, right? Or something. And so it's like a, like a, okay, so now instead of guys, like they don't spit like chew, okay. Anymore, it's just in a pouch. Ah, okay. That makes more sense. I get it now. Yeah. I was actually in a meeting yesterday and I watched this girl take one out and put it in her mouth, and I was like, mind Jerome business, Sam. Interesting. Yeah. I was like, girl, you, I was like, she must be a baddie. I was like, I bet she could take me in a fight if she's popping us, Zi. I was impressed. Oh my gosh. I was slightly impressed. I love that because I would probably throw up, yeah. Oh, for sure. I would get a nicotine head rush and like puke all over For sure. I'm more into the downers though. The downers are my problem, not the uppers. Yeah. I, I don't, I just don't, I don't really know much about either. Honestly, I'm too much of a prude. I'm kind of boring that way. No, no. I get my rush from the Great British Bake Show. So that's about all I've got. That's epic. But I wanna say this first, and I know I already said it. There's no wrong way to post. So if you're posting, you're already ahead. But if you want to hear what's actually working from someone who manages a lot. Posts every single day. I think we put out like hundreds a week. Like one time I counted and I was like, oh, that's scary. I'm gonna show you guys and really walk you through what I feel like is actually working on social media. And maybe even just a different way to look at it. 'cause we're not gonna hand anyone like an exact playbook For sure. Because the problem with doing that is it's like, oh, here's everything you do and if you do that, you're gonna be successful. And so then you sell, you know, that playbook to Joe Schmoe's Pizza Shop and he tries to implement it and they're like, well it doesn't work. Well of course it doesn't. Yeah. You know, local versus national versus just all kinds things. All the different, there's so many things that you're trying to achieve. Personalities. Mm-hmm. So much stuff. One thing with even social media, is that I have to kind of even get to know my clients a little bit and how they are willing to show up. 'cause sometimes they'll tell me one thing, but then they'll act a different way. Mm. So I've learned a lot about people throughout this too, where I'm like, okay, like they say they wanna do that, but then we notice that they cancel or they won't send the videos, or they're freaking out and deleting things. And I'm like, so they're not gonna show up that way. They like the idea mm-hmm. Of being that person. But the reality is it just doesn't fit with their, what they're comfortable with. Yeah. Or how they see themselves or, exactly. So I'm like, let's figure out how they're gonna show up on social media. And so we do that as well. Love it. Okay. So most people are posting but they're not growing, like, would you say. Yes, for sure. Yeah. It, it happens a lot. And I think sometimes we just have so much confusion around what is really working, because again, if especially the algorithm picks you up, right? So you're scrolling your phone and you're like, oh, my business isn't working, dah, dah, dah, dah. Next thing you know, you're gonna have like 10,000 experts telling you what's working. And I think it creates a lot of confusion. Okay. So Kelly, what are you seeing right now with business owners and content? Ooh, good question. I feel like there, there sometimes is just a lack of purpose, like they're posting without really knowing what they're trying to achieve. Maybe they are like, like I always come back to there's so many things that you're trying to. Hit when you create a post, whether that's resonating with a small audience that's really gonna connect with you versus being seen by a large mass audience. And so those are completely different ways of creating content. And so if you don't really know what you're trying to achieve on the front end, I feel like it's probably really difficult to like actually strategize. Yeah. And that is. So what you're saying right there is perfect. So I kind of look at social media and different components, right? I'm like, okay, so we need everyone to know what you do, you know? But then also I need you to have viral ish, ish content. Okay, cool. I I love that. And then I need, if you're a local based business, then I also need you to be reaching the local audience too. So it's like you've got like several components that are going into social media, so that different posts have almost a different purpose. Yeah. So we have, I almost feel like we should give Cindy a mic. Yeah. Her and I are gonna jump in on, and Jess, we'll get, we'll get the whole team in on this. Love it. So we always have different types of content that's going out for different purposes, and sometimes when I explain that to my content or my content, my clients, they're like, oh, okay. I get it. You know? Mm-hmm. Because I said, I know we posted that, and I know that it's not gonna. I'm gonna air quote here, perform. Yeah. But that wasn't the point of that post. Yes, for sure. You know, so we don't delete something. 'cause it had lower views or anything like that, you know? Mm-hmm. I mean, unless sometimes, well, I'm all, well, sometimes TikTok puts our posts, we call it dead in the water. And you're like, why is F six views? We'll delete that. Yeah. And then sometimes we, and then it, yeah. It goes back up. Mm-hmm. Because the apps, you know, they're finicky Well, they just have glitches. Yeah. I mean, could you even imagine my uncle actually works for Snapchat and he codes like the different stickers. Oh, interesting. Yeah. And I'm like, I can't even imagine like the stuff they do on the back end. Totally. But we open our phone and expect it to work. Mm-hmm. But yeah, so we basically have different types of posts that are meant to do different things. So we are constantly making like viral, I, I always just say viral ish, you know? Mm-hmm. Content that we know is gonna reach a bigger audience and pull in some of those big numbers. And yeah. Maybe that's like for vanity, you know, like, oh look. Like these posts are getting good views. Mm-hmm. But it's also gonna pull in some new people too. Yeah. And then we're always doing posts that are like, Hey, this is what I actually do. So I educate people. Like yours would be like, I have the Vine Club, I have the Vine Masters. In fact, you should be hitting that home a lot. 'cause people, you know, ask me all the time like, what's the Vine Club? What's the Vine Masters? Yes. You know? Yes. Yeah. What's the difference between the two, which is what you do. Mm-hmm. Which we should actually talk about what you do too here in a second. So I would make sure that I had a lot of content that like hit on like what I actually do. And you'll see me, we've talked about this in Divine Masters, where I was like, I need to have this expert level content so we could even, you could call it educational content, you can call it whatever you want. And then on the flip side, if we're local, right? Mm-hmm. So you want a hyper-local audience because you're an in-person thing. Mm-hmm. I have a lot of in-person clients. I want everyone in St. George to know who I am. For the right reason. I always say that I don't need a scandal and I don't need to get canceled and I don't need, yeah. You know what I mean? For sure. So I'm also doing a lot of hyper-local concentration type of posts as well. So you'll see like doing me doing different things. Mm-hmm. To hit different audiences. Okay. So do you have like a breakdown, I guess that might be getting too much into the weeds of how often you should be strategizing for those different outcomes? Yeah, no, that's outcomes and that's where like, honestly. I am like, please don't hand it off to your front desk girl. Mm-hmm. You know, please don't just start doing a bunch of lip syncing. But then I'm like, oh shoot, I know people who do that. And good job for showing up, you know? Yes, for sure. If you wanna make something fun once in a while. Mm-hmm. You know, but that's why I think it's really good. And where we can step in is like, hey, like we're sitting over here analyzing what we should do when, you know. Yeah. And we'll spend hours looking through what's working, what's happening. Mm-hmm. So I'm noticing a shift from. Being more educational within people's content to try to establish authority. I dunno if this is the right time to ask, but, oh, it doesn't matter. I do have my notes here, but I'm whatever. Yeah. Yeah. So like, as, as you brought up the, the like establishing authority, it does seem like they're shifting away from some of the educational type posts. Mm-hmm. Have you been noticing that and have anything to say about that? Yeah. And what I'm kind of noticing is if you go to that per, so if you're scrolling reels, 'cause that's mostly what we're doing now. Mm-hmm. Right? I don't even look at my feed. I'm like, what is this? Yeah, for sure. I don't even follow any of these people. Mm-hmm. I'll make it four or five posts down and then I'm like, oh, we don't do that anymore. You know? Yes. But if you're scrolling reels, you're hitting viral. Content, you know, you're hitting like big content. But then what I'm noticing is if you click over to their pages, you're gonna, like, that's when you're gonna kind of get into that expert level. So it's like once they can attract you, you know, you're kind of almost looking for super fans to be honest. Gotcha. But I am seeing a lot of carousels pull really big weight. So if you're wanting to like go expert level or even try like more hyper local stuff in your carousels, that's a really good place to do it. That's awesome. Okay. Yeah, that's good to know. And then, you know, also, you gotta realize there's so many things to take in. Mm-hmm. And social media is searchable now, so I'm finding a lot of my local St. George posts are still, I'm like, people are still commenting on that, you know, because it just keeps populating for them. Mm-hmm. Yeah. That's interesting. It's showing up when they're looking for like things to do in St. George or people in St. George. Mm-hmm. I think I told you this, but I even had someone email me the other day who was traveling to St. George and wanted a content creator while they were here. You know? So it shows that the, like the location is huge right now. Is that coming from comments? Is it populating from comments like the, like where's it that's sourcing the information? Yeah. So it'll be Right. I don't quite understand how it all this technology works. Mm-hmm. You know, but especially with TikTok, it's able, like whatever you're talking about in the video, it's able to pick that up and categorize. It's so cool. However, so cool. It's see fit and sometimes like you will have funny categorizations on your videos, you know? Yeah. Mm-hmm. I kept seeing that my tiktoks were getting marked as girl sober and I was like, oh yeah, I'm a sober girl. And then I clicked it and you know what girl sober is? No. It means you're like not having sex. Oh no. And I was like, what part of sobriety. Get me on the right side of the fence on this one. Yeah. How did I end up on this side of the internet? I, I'll have to let my husband know, you know? Oh, that's so funny. But yeah, there's like so many different things going on. Mm-hmm. And that's why I am like, I wanted to do this podcast and I know this is gonna be a very in the weeds type of podcast. But I wanted to be like, here's everything that we're doing. And I think especially when you have people who. You know, are not early adapters of the things that are currently popular and you're finally starting to make an effort in social media. It's really easy to start with, this is what worked last time. I really wanted to get big with it. Yes. Or I really wanted to put a forth an effort. And so then you're already kind of behind what's working right now because you're posting for what worked three years ago. Well, and you're seeing some of these bigger super creators that were like, oh, the algorithm hates me. Like you just see 'em complaining every five second. You just see them complaining every five seconds. 'cause they're like, my views are low and dah, dah, dah, dah. And I'm like, well, you haven't even like remotely adapted or changed your content. And then they just feel like they should just be given those views. Mm-hmm. For sure. You know? Mm-hmm. And I'm like, oh, it just doesn't work that way anymore. Like you're not holding people's attention and like they don't really care. So you haven't evolved. Yes, for sure. But I do see a lot of these big creators complaining like nonstop. And that's interesting because it's like the thing that's given them their voice. Mm-hmm. Because it changes you. You still owe it to that platform to work with what is working right now and what you're, what the people are actually wanting to hear from. Yeah. And they really feel like. It owes them something. For sure. And that's kind of that view of like, I'm the influencer at the top of the chain, and they've kind of lost touch with reality, you know? Mm-hmm. To be honest, yes. I even know some people in person where I'm like, I think you've kinda lost the plot. Yeah. You know? Yep. Maybe God needs to humble you a little. Yes. Be teachable, right? Mm-hmm. And figure out what's working now. And not be upset. Yeah. Or adapt. Mm-hmm. You know, they're like, oh, I can't put this selfie up anymore. I'm like, well, yeah, I know. Nobody wants to see that. No shit. It's 2025. Yeah. 2026. It's 2026. 2025. That's not interest. See? Yeah. It's not 2025. So this is how I really look at social media. It's network expansion. It's. Relationship building and it's trusted skill, you know? A lot of people are like, oh, I kind of already like, pick up your vibe before I meet you for sure. And people used to ask me if that bothered me, and I was like, no. You know? Yes. Because you, you want it to be almost like a, a first initial meeting with you before they have ever been with you, right? Yeah. It's trusted scale. And then also like, think about this, like we're out there networking 24 7. I'm like looking at life as like a giant lead gen, basically. Mm-hmm. You know, I'm showing up everywhere I can, doing all the things. I have help with my team, showing up everywhere we can. And so it's like if they can open their phone and I'm at the top, I'm winning the game. Mm-hmm. You know? Yes. So it's really trusted skill. I look at it like this, every post is either expanding your network or it's not. Ooh, tell me more about that. Yeah, so if we're kind of not just obsessing over like the likes on it and we're thinking it more, thinking it more, I don't know, English today, and if we're thinking of it more as like an actual like networking tool, you'll start to see it quite a bit differently. So. I like to ask myself this, and you can ask yourself this too, Kelly, does this kinda shift how you think about your content? If it's not just about like likes and stuff, it's really just about like networking and looking at differently? I think it will, because I think you'll show up differently on both ends of the content, because I think sometimes we jump in the app either too. Be entertained or to create what we wanna put out because we're constantly wanting to share about our offers, what we have going on, when we understand that it really is very relationship building and relationship oriented. You show up differently for other people on social media, right? Like you, you comment and you engage on their posts, not just because you're trying to generate. You know that reciprocal energy, but because you understand that relationships are built, that's what I'm saying is it really does expand your network. Mm-hmm. Okay. So for example, you guys, 'cause I know I didn't really answer your question. I like answered it with a question. No, that's great. For example we did the She Builds event here at kiln. And they asked me to speak at it and I really got like down in the weeds and I was like, how can I make sure that like this does something really great for me? 'cause I was given such a good opportunity. It was a bunch of women I didn't know. I was so glad you came. I was like, thank God Kelly's here. I was like finding like my points, you know? It's so nice to have your people. It is, yeah. Yeah. And especially when I was like, will you take some photos of me Uhhuh? Yep. A hundred percent. Always. Yeah. Like I can always find Cindy. A lot of times her mom's there care me and I'm like, okay, I got my people. Mm-hmm. You know, my mom was there. Did you meet her? I got to see her, but I didn't make it over to her. I was not, I needed to be better, but I didn't do that. I know. Everyone's like, your mom was here. I was like, yeah, she was. I love that. Yeah. It was really awesome. But I looked at that and I was like, how can we use this as a really good networking opportunity? And so one thing I was able to do was connect with the keynote speaker that they had at the end of the day. And what's been awesome about it is I did the next day I was like, Hey, can we go, you know, to brunch? And so we ended up having breakfast actually. But then after that, like she's been DM-ing me a lot and like, we're building a relationship through social media. That's cool. So if you can think about it as just like, keep on expanding your network. Like think about the nineties, like, I would've had to pick up the phone and call her Oh, yeah. And been like, I'm just thinking of you. Mm-hmm. Like, how, you know? Mm-hmm. Like, we have such a great opportunity in the palm of our hands. So sometimes I'll look at social media like that as well. So not just like. What are my posts doing for me? But like, this is a really awesome networking tool that we have sitting in the palm of our hands. And you know, she's the owner of Tech Moms, they have a bunch of events coming up. She said that she's recommended me to quite a few people, just even for things like that. So it's like I'm able to stay tapped into that network. That's amazing. So that's kind of what I mean when I say that, you know? Yeah. As if we can really like just take some breathing space and be like, how can I use this to the best of my ability? You can do so much cool stuff with it. Love it. Versus just no one liked my post. Yeah. I'm not seeing the engagement that I want on this. Yeah. There's like so much more to it. So when someone is stressing about those metrics that you said maybe aren't as important right now. Yeah. Can you help us understand what, what we should be looking for on our content? Like what should be an indication of a job well done? That type of thing. So we have an idea of what we're working toward. Yeah. So sometimes we just have to like put the metrics aside, but I also know that they're data points. Mm-hmm. A lot of times I'm looking for a signal. So a like is like, oh, they liked it, they were scrolling, but I'm looking for a signal, which means a comment. You can see like if people came over and like actually viewed your profile, like you can look at so many different things. So I'm looking for things that are like more signaling, like they follow, they commented. You know, maybe they even ended up popping into my dms. Like those are signals that the content, like made people do something, you know, like it expanded something cool. That's helpful. Yeah. Okay. But really. It's a success loop. And you know how obsessed I'm with this success loop. Yes. Okay. Please tell us again what more about it. 'cause it really is just genius. Yeah. It applies to everything. You can put that success loop in every area of your life. Oh, absolutely. Just like, oh, I had a bad run. Like what was going on in my head? You know, you can do so many, like whatever. Mm-hmm. Mm-hmm. I hate my husband today. What's going, you know, you can look at it. Yes. Like, take a step back. Mm-hmm. I think when we can look at life a lot more data driven, especially when it comes to our businesses, and especially when it comes to our social media, it's amazing now. Do we wanna look at everything as data? You're like, I have decided that this relationship is not hitting my points, you know? No, no, because there, you know, you're gonna wanna bring in some love and some joy and some happiness and some sadness. Mm-hmm. You know, like you wanna experience life. But the more that we can take our emotions out of the business, I think it's really, really helpful, which is hard to do. I work on it all every day. I'm like, my self worth is not tied to these numbers, you know? Mm-hmm. But we can start looking at it as a success loop. It's really cool. So the way that we can approach our content is using that loop as well. And basically the success loop is like four parts. So it's, you take action on something, you know, it fails, so you get feedback, you adjust, and then you repeat. And you can do that on a mass scale on social media. So you take action. You make a post, you put out the rail, you make a story, and then you can look at the data, like what's the feedback on this? Oh, I noticed that this like post was kind of dead in the water. It had six likes and you can see the views on it, or like 96 or something, you know? Mm-hmm. You can be like, okay, and I, you got no signals. No one like DMed you about it or anything like that. You know? Nobody commented or answered the the question. Yeah. It was just like you can look at it and be like, okay, that was a failure. Right. Well, and a lot of us do because it's just easy to be like, Ugh, yeah, I'm done. It doesn't work for me. Yeah. That didn't work well, and we're all, we all do that. Mm-hmm. It didn't work for me. Mm-hmm. I mean, you've heard me say it a bunch, we've heard other people say it a bunch and you're looking at them and from the outside you're like, what do you mean that didn't work? Yeah, that one effort didn't work. Mm-hmm. And so if you can look at it and be like, okay, what could I do differently? Let's just try something different. 'cause that obviously that type of content, that piece or what I said, the photo, all these things are data points for us. Right now we've been having Cindy get like. Super into the weeds of like what will make a reel pop. Mm-hmm. And so she's doing a ton of trial reels every day. And I'm having her look at things like what was the music on it? What was the video on it? What was the text that was used on it? You know, that kind of stuff. So I could pull up my trial reels right now. And there's a whole section of ones that got like, not very many views. I think they were from a couple days ago. Right. We're just talking to her on the side. Yeah. She's producing her podcast. Yeah. And I noticed they were all from the kiln event, so they had multiple people and stuff in them. Gotcha. And I'm like, oh. So you'll start to notice that like, oh, that didn't do very well, you know, so you can look at things. Was it the video? Mm-hmm. Yeah. You know, but maybe they didn't connect with it because they were like, they lost women. It was a little harder to see the text, you know? Yeah. And then, so was it the video, was it the message on the video? There's just tons of different stuff you can look at. Mm-hmm. You know, we're finding a lot of success with like the darker reels. It's just put a fur coat on me. Lately, I even talked about this in January. Yes. I was like, what's with the damn fur coats? People love the energy though. Yeah, it's, it's the energy that your body, it's more the embodiment like that. Yeah. We're noticing like even just like, and then also we're testing things like, well, what if we put a bunch of clips together? You know? And so it's like you're looking at as data and we're finding, I feel like I'm finding You could tell me differently though, that it's just like one closeup clip of me and the more dark it is darker for jacket. For jacket. Really? Yeah. Darker for jacket. Mm-hmm. Yeah. That's so cool. Yeah. Yeah. In some kind of shaky movement. You know, I've had a lot of people be like, why aren't you guys stabilizing your videos more? And I might, because they actually do better when they look real. Yes. You know, people are connecting with it better Yeah. Than something that feels too overproduced. Mm-hmm. Right. And it's, that's cool. Funny too. So what I'll tell her to do is Instagram doesn't like, and TikTok too, they don't like when you just choose the same video repeatedly and you get like a little warning now. Okay. So like if you build trial reels out and you use seven of the same video and you're just putting different texts on it to try and test, it'll pop up a thing and Oh, okay. It gets mad at you. Interesting. I can't remember what it says, but the first time it did, I was like. Because that was a thing for a while. You could just Yes. Just throw a whole bunch of stuff on the wall. Yeah. And I would like see what sticks. I was just testing text, you know? Mm-hmm. But yeah, so, but what we can do is we have a folder on our phone that's like edited B roll is come back to those same videos that performed well. Like, you know, the one of me, I think, were we in. At Wolf walking through, we were at Wolf walking through, we were at the a Vanderpump restaurant, so it was kind of a cool, you know, cool vibe. Yeah. In Scottsdale. And it was dark and night. And I think too, I didn't have a shirt on, so I didn't actually have a, I had a shirt on, but it was like a dress, like an open back. Mm-hmm. But I didn't have the fur coat on, but I think some of it is. It's cool visually watching it walk through and I think, did you speed it up? Yeah. Yeah. So it looks a little like, you know. Mm-hmm. But I think you can see the text really well because of like how my back the skin. Yeah. You know, and it's like, I noticed like we've cycled back to that video. You gotta space it out though a few weeks and we're starting to, that one's it just keeps like hitting, you know? That's interesting. So you can look at things as data points, like the clips. Mm-hmm. And just kind of, you have to make it a game. You have to be like, what the fuck is gonna happen? Mm-hmm. Hey guys. I really hope you're enjoying the show. If you're loving what I'm saying and you wanna grab my notes, I put them in a super chill PDF download. You can go grab them, they're linked in the show notes. Or if it's easier for you, hop over to my Instagram and dm me the word, well, two words, podcast notes, and I'll shoot it right over to you. If you can use it as data points, like the text on the screen, the actual video used, and then the message that was on there too. Like, I know the more like we can kind of skirt the, almost like, I can't believe she said that line. You know? Mm-hmm. Mm-hmm. The more the vi, the better the videos do because they want. To figure out what, what you're leading them tore, or I'm just finally willing tos say something. Yeah. And you know, too, you guys, this is another tip. Sometimes I won't say the things, but you know, my assistant will, or your social media manager will. That's true. So yeah, you need to get outta your head, you know? And then there's some videos that she uses where I'm like, oh, I didn't like the angle of my face. But then the video's doing really well and I'm like, get over yourself. You know, let go. Yeah, so sometimes having that third party come in helps as well. But yeah, these are all things that we're looking for in data points, but that's just with trial reels, so that's just an example. Then I'm also doing it with carousels, so you'll see me doing different types of carousels, and I'm finding like just more raw like carousels that I make in TikTok, pop the F off on Instagram. Really, and literally I'm just saving them from TikTok. Like one day I was like, what would happen if I posted this over here? So they are the carousels that are an image in the background with the text over top, right? Yeah. With the like janky text. Mm-hmm. Yeah. It's, I, those are coming straight from TikTok. That's cool. And they're usually like, things I've been doing this week instead of drinking alcohol in St. George, Utah, you know? So Cool. So I'm hitting something local and then I'm also sharing something about myself. I love it. Yeah. So and you're able to tag your, those local businesses too, so then it Exactly. I think that also helps. Yeah. And again, that's, you know, my hyper-local strategy. Mm-hmm. So there's so much that goes into the social media mm-hmm. Besides like, just put a post up. So let's say we have a person listening to this that's like, okay, now I feel super overwhelmed. Yeah. Right now I'm feeling so super overwhelmed because my strategy was just get stuff posted. Yeah. And now I'm feeling like I need to do better. Like what are the first steps they can take so that they can Well, you've gotta go back to your success loop, right? Okay. So even if you're like, oh, I could put three posts up. It doesn't matter. Like we're just doing data at mass scale because literally you guys, this is what we do all day. For sure. We can bathe ourself in content. Mm-hmm. You know, so I always have to take that in accountability too. Like I'm not gonna tell you like you should post 10 trial reels 'cause you're like I do preschool pickup, you know? Yes, yes, for sure. Capacity's important. Yeah. All of that. And so that's where I think a lot of times, two business owners will just start passing it off. Mm-hmm. But let's say you can only do three posts that week. Use the success loop. You took the action, you put one post up. Was it a failure? What was the feedback on it? Maybe you got a really like a bunch of signals on it where you're like, okay, this is good. I'm gonna repeat it, right? Mm-hmm. And then all you do is you adjust and you repeat. And if you can just look at it from a data perspective and just keep that going. Like who cares? You know? Cool. I love it. Yeah. And sometimes too, I'll just post stuff 'cause I want to you guys. Mm-hmm. Like a lot. I'm like, oh, I like that. I'm gonna post it. Who cares. Yeah. You know? Yeah. So you also throw that in as well, that it can still be fun. It doesn't always have to be Yeah. Something that you're strategizing. Mm-hmm. Yeah. Like maybe I'll throw something up about my family if I'm feeling called to, you know, or maybe like, we went on a cold trip and I wanna do a photo dump. Like, who cares? Okay. I was like, I just wanna share this. Yeah. For sure. And that's usually, you know, the signals I'll get on that is like, I'll be in person with someone and they'll be like, oh, I really liked, you know. Mm-hmm. Your dress, or it looked like you guys just went on a cool trip. You know, so yes, for sure. Yeah, that's a great reminder because I have wondered. What, where my place is as far as where, what I should be sharing in my personal life on my business page. Obviously there's, that's up to you though. Yes, yes. Yeah. And, and, and not even just in terms of like a censorship, like what I want people to be aware of, of my family, but also just like there was a big. Push, I think, to the no one cares about your kids type like energy. Right? Where it was like, okay, stop posting that. Nobody cares about your kids. Right? So now if we're starting to kind of bring some more of those personal touches back to our relationship with these social media followers, well, I think they've always been there. I just think, again, that's blanket advice, you know? Gotcha. That's great. I think people are giving. Mm-hmm. Yeah. I used to be very that way though, when I first started, I'd be like, don't post about your cats if you're not selling something that pertains to cats. You know? Mm-hmm. Because niching was a big thing then. Yeah, for sure. And now I'm like, that was dumb. Yeah. I just feel like, yeah, it was kind of the march for a little bit. Like it was just like, yeah. Do you notice that sometimes like, the advice, like it's almost like someone will grab onto one idea and then everyone falls in line with like this expert level content. Yes, because I think people want, they want to be a, like a voice in that industry and so sometimes they're doing it without even any actual factual. Exactly. Yeah. Because I'm like, I can go through and look at there's a crater that I really like and she's just mega viral all the time. Mm-hmm. Which you're, it's just kind of an anomaly. Mm-hmm. You know? Mm-hmm. And I'm like, I could just repeat all this stuff. And I'm like, wait, you know, like you have to kind of check yourself. Yes, for sure. And like, you can't do I agree with that. Yes. And a lot of times people will be like, why don't you give out more social media advice? And I'm like, well, I used to really do that, but like, here's something you could post today. And then I'm like, I actually feel like that's more detrimental. To be honest. Mm-hmm. And you know, maybe it'll take me longer to get where I wanna go, because I'm not willing to be like, this is, well, I just call it bullshit marketing. People call it fantasy marketing. Yeah. It's like, put the shirt on, do this thing, and you got this. Mm-hmm. Yeah. Interesting. Okay. So thinking of a success loop, where do you feel like people fall out of it? Or where do you feel like you fall out of it? Ooh, I think that's a great question. When it comes to just even specifically content. Yeah. I think the frequency. Is tough because, so putting pressure on yourself. Yeah. I think the frequency, because I think it's hard. I think social media especially is a place that falls off frequently because it feels. It feels optional. It feels like something you get to when you have time. Yeah, and that's what I feel like I see a lot of women that I work with talking about is they'll say, I, you know, I haven't made that a priority, I just haven't made time for that because it feels like something that needs to get, and this comes back to like that really the that silly thing we've heard so many times about the jar of rocks, right? And what we put in first as our priorities. I think a lot of people still put. Social media as like a fitted in when I can type of priority. Mm-hmm. And so then that like. Meeting the frequency in order to see the trends. Yeah. It falls out because you don't, you can't get data on something that you're not consistent about. Yeah. So there's a couple things you can do if your business is at an appropriate level or you have the funds to do it. Mm-hmm. Or you just wanna risk it for the biscuit, you know, you can pass it off to people like us. I think we do a really great job. Well, I know we do, you know? Mm-hmm. And when stuff is failing, we really are like, what can we do to turn this around? Like, I'm all here. Take a piece of my heart, you know? Yes, for sure. But obviously that's not the solution for everyone. I mean, it shouldn't be, you know? So I think sometimes when you're like putting it at the end, I think you have to really get down and dirty with your goals. It's kind of like, well, so I'm back to training for another half marathon. Who, and back on my rent. Well, right now I'm just doing my maintenance running and then I'm gonna run the St. George half. It's so fun. But it's one of those things where I'm like, okay, I know I wanna run this, but if I like, don't actually like put in the runs. You know, it's like, did I really wanna run that race? You know what I mean? For sure. If it's important to you, you'll show up the way you're supposed to. Yeah. And even things like I was making jokes about the DEXA scan earlier. Mm-hmm. And then I'm like, okay, but I feel like I'm doing really good, but am I tracking my food? That's a great point. You know, so it's like, I'll say I want the goal, but am I willing to do the things to reach the goal? Yeah. You can't just ride vibes and, and that's where the convenience comes in, right? Yeah. When we're only posting out of convenience or when it feels right. Mm-hmm. Or when we're in the mood. I think I hear that a lot too. Oh, when I'm in the mood, I'll do it. Yeah. I just, I haven't in the mood for it. I just didn't. Just didn't. And it's because a lot of it too maybe is a little bit of fear of rejection. Mm-hmm. You know? And if we can look at it more as a success loop. Yeah. Like what's my data and my feedback. Mm-hmm. I think it helps a lot, but I also think that it, because it's such an aesthetic way of. Creating, right? Yeah. That we also categorize it sometimes as something we do when to feel fulfilled in our business instead of something we do because it's a like an actual machine within our business. Yeah. Well, if you hadn't have posted your event here at Kiln, I would've never found. The Vine Club. Mm-hmm. And when I found the Vine Club, I was, I've told you this story a lot. I was in the back of an Uber in Hollywood, you know? Yes. And I was like, look at this, Jess. And she's like, Sam, I'm gonna throw up. And I'm like, no, look. And I'm like, applying. But you know, people need to realize that that's all businesses connected through that all business. Are there exceptions to the rules? Of course. You know, but it's gotten to a point now where I'm like, you can't just be like, oh, this is a for fun, unless you know. You know, you're just making cute rules of your kids and stuff. Like that's totally different. Mm-hmm. You know what I'm saying? For sure. But if you're serious about your business and you're telling me that you have X, Y, Z goals, but you're like, oh, I'm only gonna do this when I feel like it, it's like a trainer that fires you. You know? 'cause you don't show up to the gym, but you're telling them that you wanna work on this. For sure. There's not any difference. For sure. So it's like if you're telling someone you wanna meet like this much money, or you need this many leads, but you're like, oh, I don't like social media. I'm like, get it. Get outta here. You know, especially where it's just such a low what is the, what's the phrase? Invest like, it's a, it's, it doesn't require a lot of you to be able to enter, right? It, it's free for everybody. You c all you have to do, literally all you have to do is post. So it's like a low resistance entry, right? Mm-hmm. It's not something where you can. Even use excuses about I didn't get in. Yeah, exactly. Or I can't afford to do it right now. Yeah. I can't, you know, like any excuse you would use for so many other things in our life, everybody can post there for free. Yeah. You don't have to have a membership even. Yeah. It's not something that needs to come later in your business when you can afford it. Right. Because I even honestly, I couldn't post it. The frequency that we post at, if it was just me. Mm-hmm. If it was just me and that was my only job I could. You know? Yes. But, so that's another thing to take into perspective too, is like what are your goals and how quickly are you wanting to move on those goals? Yeah. And then, and then that makes that investment in having a team take it over for you make a lot of sense. Because it does. Yeah. Then it's like they can move at a, at a pace that's just faster than you have the capacity for. Well, and then we're using data as our nurse. North Star, and I think everyone should be using data as their North Star, even though I'll get wrapped up into it too, you know? And I'm like, oh, does no one like this 'cause I look fat, you know? Mm-hmm. That's when I really know my mindset's bad. I'm like, I'm fat. And I'm like, just wheel me onto my 600 pound life now. You know? Totally. Yeah. And I'm like, nothing in my closet fits. But you're like wearing the clothes, you know what I'm saying? Uhhuh? Yes. Yeah. It's like. You're making it about something else, Uhhuh, and we really use data as our North Star, so if I can highly encourage anyone listening, use data as your North Star, do not put it into your self worth, you know? Love it. Does it feel good to have something go viral? Absolutely. Does it have feel good to have people feeling like, I love this. It does. Does it feel shitty to have people telling you that this is stupid? It does. Mm-hmm. So really like if we can use data as much as possible, data, data, data. Should we go get data tattoos? I love it. Hey, Cindy hasn't gotten her first tattoo yet. Should it be data and, and then do you say data or data? Because sometimes I say data because data. Data. Oh, sometimes I do too, right? I data, data. I don't know why data, I don't know when. I don't know when I'm changing it, but, so, you know, really, like don't guess at things like track it. You know, shares, saves comments, saves is a really good one. I can go over to my tiktoks and I'm like, oh my gosh, I've been showing these guys a lot, Luca, all these saves on this TikTok, I love it. You know? Even stuff I've noticing, people aren't commenting as frequently as they used to. Mm-hmm. So I'm looking at saves a lot too. So what type of content do you feel like people are saving? Because I think in the past it felt like. It needed to be very educational or very, like, they need to reference it later. No, people are gonna save stuff that's maybe just inspiring to them. Love it. We have a reel from a month ago that started going viral last week, and I was like, well, that's odd. You know? Yeah. Which, that was not in my plan, you know, that's the other thing too. Sometimes you just gotta be like, oh, cool. Yeah. But I've noticed it has a lot of saves on it, you know? So, and what, what's the con, like, what's the nature of the content? That's what was saying today. Yeah. I forgot I squirrel. No, you're great. It says like, what does it say? Like something about like. You always have a sister and me or something. It's like, you know, if people are tagging their girlfriends Yes. Like besties in it. Uhhuh, she'll pull it up. Yeah. But yeah, it just, it probably feels like a universal truth. They're cleaning too, a reminder They code in front of the Vegas sign. It's where so many things worked out and came together in your favor. But is that post going to help like land me a client, you know? Sure. But it's, that's why I keep telling people, you've gotta have these different types of content. Yes. You know? For sure. I love that, that like do different jobs. But yeah, that's just kind of like, that one's getting us saved a lot, but I will get stuff saved a lot. That's even just like what I do in St. George. That stuff gets saved a ton. Yeah. I feel like you see my videos that are like, like, welcome back to St. George, Utah. They seem to pop really big on TikTok. Really? And they have so many saves. Do you think it's 'cause that audio is Yeah. What does it say? So, such an easy entry. Like they know exactly. Like they can categorize it so easily based on your entrance stuff to do in St. George. Yeah. And people are stopping me and being like, these videos are so cool and now we're getting like dms can you guys come in and do this? But it's been funny too 'cause I've been having to send faith in mm-hmm. Which is one of our. Video girls in. 'cause I'm like, I can't do this, you know? And then I voiceover the video and I feel kind of bad, but I'm like, but I loved this meal. Yes, that faith ate that. I love the vibes. And it was so fun. So glad I, I know she could stop by like, the ever bowl video went kind of viral on TikTok and I was like, someone's like, what do you get there? And I'm like, shit, I've never gone in there. But I was so glad that like we were able to help, you know? Mm-hmm. Boost that business and like honestly, when you have a team. When your team is involved, it's great. It's fine. Yeah. It doesn't always need to be Samantha. This really awesome lady reached out to us and she brought us a ba box of apples, Laura's gourmet apples. Let's give her a shout out. But I wasn't in town and I said, I just don't have the capacity to do that, but if you're okay with one of my girls doing it. Mm-hmm. And she was like, oh, absolutely. And we posted the video and it was great, you know, and I told her like, thanks so much for, you know. Yeah. And she's like, I just want some more exposure, so, for sure. Yeah. Okay, so here's the text on this reel. Okay. Let's hear it. As long as I exist, you will always have a sister who is super proud of you. Aw, that is so warm and fuzzy. It's been shared 17,000 times. Dang. Can we, oh, I can't see the saves 'cause it's on Cindy. Is that TikTok or Instagram No's? Just on my account? No, it's on, you can switch it to your account, but it's on my account. Yeah, this is on Instagram. That's so great. And this one is fast moving clips. See I love it, but I think it's like that darker moodier uhhuh. And then see we were we were on Fremont Street in Vegas. We set this up though. You've seen Chelsea with Lady Look was with us. Mm-hmm. Yeah. Cool. I. But yeah, so like that is a huge part of my content strategy is just having that ish content. Then my other part of mine personally is local. 'cause you know, that's one of my goals is to really be present here locally, which I feel like I'm doing it. Sure. I'm doing the work. Sure. I've seen it. And then my other pillar is, you know, I put out the expert level content, like about like social media and what we do. And then I do share just like my sobriety journey as well. 'cause that's something I'm passionate about, which will also, you know, so I have that little personal bubble going on too. Yeah. So they connect with you? Yeah. It humanizes you too. Yeah. Okay. So having this conversation right now, like, does it change the way you look at social media? I totally think so. I think that I have put myself in a bubble a lot about kinda making excuses for when content feels convenient. I definitely need to you, I loved your. Your insight on just using it more as a place to gather information. Okay. So I feel like it, it does take some pressure honestly off though of creating, because it makes it almost more like a scientific experiment, right? Instead of a test of my value or whether or not people are buying into my ideas, or if I've said, I've said it right. If I appear to have the right authority, instead it appear it, it puts it more in a realm of. How can I convey my message in a way that's resonating with my audience? And if it's not, it's not my message. It's not me. It's not what I'm wearing, it's not all of those things that we instantly, I think, gravitate towards. It is an opportunity to look at, well, what could have been different about the way I created this? Yeah. And the timing of it, and how often I'm actually trying, oh, I like that too. How often am I actually trying? Mm-hmm. You know? And then if you do put a post up, guys look at it differently. Mm-hmm. Look at it from an analytics. Look at it from an analytical standpoint versus a I suck standpoint. And I loved what you brought up about the trust. It was toward the beginning of our conversation about how it's a way to really just build trust with your audience on a large scale. Because another thing that I think we forget about social media, because we are often looking at it from a consumer standpoint, is that we love the creators that show up regularly and very like. Consistently because it gives us, it's like our comfort creator. We wanna see what they're up to. Mm-hmm. We love checking in with them, and so when we have people in our lives that are just really occasional and just pop in and pop out, we do feel that even though we probably can't put our finger on it, it probably really does affect the way we see that online relationship, whether or not we've ever interacted with them, because it's just the way social media works now. It is. I would really even push you where I was like saying, if you can only do three times a week, you know, I would push you to be like, can you do it every day? For sure. You know? It's a muscle and it gets easier. I've shown like even Cindy, she's like trying to mind her own business over there. She'll stop mentioning my name. I've even shown her like, I'm like, oh, it's really fast for me to make these trial reels. Lemme show you how I do 'em. You know, so it's like if you can kind of even get systemized with how you do things you know, you get really good at it. I love it. Yeah. If I only have, let's say I'm set, I'm time blocking a certain amount of time in my day, where would you say is the priority as far as, and maybe this is too much of a blanket statement question, so mm-hmm. If it is you, you can say, Hey, I can't give an answer, I'll give you my best advice. For sure. Yeah. Like, am I, is it more important for me to show up with test, like testing out reels? Being in my stories, like what type of content would you prioritize as far as like just getting that consistency back? I would just set a goal and then hold yourself accountable. So if you're like, I would highly recommend being like, I'm gonna put out a post every day. It might be a real, it might be a carousel, whatever. And then also something in my feed. Yeah. Every day. Every single day. Okay. TikTok, Instagram. If you want on Facebook, I'm like, whatever. Yeah. I like auto posts over there for the grandmas. Yeah. I, we can talk about all the different platforms. Yeah. But maybe just start with the big kings there, you know? Mm-hmm. Mm-hmm. If you're not using TikTok, I think you're actually absolutely batshit crazy, but that's a conversation for another day. Yes. I, I am going to get over there. Do you know how hyperlocal my TikTok is? It's wild. That's crazy. Yeah. Because in my brain, because I don't have experience with it, it just feels daunting. It feels faceless. It feels wild and huge and overwhelming and like. Don't even touch it. Yeah. Right. So I need to get over that. Yeah. I do TikTok, iss one of the easiest platforms because you don't have to try so hard. Right. It's just people love like throw it up and keep it messy and just mm-hmm. Earn. I would say the more in hinge you can be, the better, you know? Mm-hmm. So, yeah. But we could get into that, you know? Yeah. That's a probably a whole different topic. It is, yeah. I'm always like, but I really think if you could be like, I'm gonna post every single day and block off an hour and do it, and I know you might be like an hour. But come on. But that hour probably gets, you know, you're probably starting out in at, at an hour and then it will probably get faster, easier. Yeah. Maybe it takes to 10 minutes. The ideas come faster, I'm sure. Well, oh, okay. You've gotten faster. Start messing with your trial rails. Start putting up as much data as you can. Love it. You know, if you have a goal, work for that goal. I said this the other day in stories. I said one time I wanted to figure out, this was just a couple years ago, I wanted to figure out how stocks worked. I saw that. I was like, what? In the bleep? Mm-hmm. I would get up at 5:00 AM and I would listen to it in the bath. I had it like my laptop out and I was playing. I did end up buying a course 'cause I wanted to learn, like I wanted, really wanted to figure out crypto. Oh, cool. I was like, I don't understand this. Mm-hmm. And now I can tell you exactly what it is. It doesn't mean like I was planning on, you know, diving in and being your Bitcoin bitch, but, you know Yes. Making it your entire personality. Yeah. Even though I did for a minute, but, but like, if I wanna learn something, I will. And just like this morning when we sat down, I was like, oh we're gonna be picking up Spanish. You know, it's like, I love it. When am I gonna do that? I'm going to have it playing when I go to bed. You guys have way more time than you think you do for sure. And anything else is just an excuse, right? Yeah, it is. It really is. So sometimes I'm like, what are you hiding behind? Yeah, it's probably just a cloak for something bigger mm-hmm. That you're, you're, you haven't dealt with. Yeah. It always is because people are like, oh, you just show up. Remember I just talked about confidence and I'm like, I'm not a confident person. I have a lot of panic attacks. I get nervous all the time. I'm constantly overanalyzing everything I say, but the difference is, is I just keep showing up and I do it anyways. For sure. I love it. Yeah. And then it's like I build a little more trust and a little more trust, you know? Mm-hmm. And it's like we just keep doing it. It's interesting when you kind of break the fourth wall a little bit and we get to see a little bit more about the creator behind the account, blah, blah, blah. No, I'm just kidding. Because, no, because it just helps them to see, because they might, their excuse might be, of course Samantha can do it. She owns a for coat. I I could never even put that on several for coats. Right. You probably wanna. Like, but I'm just saying if they're on the other side of this going, Hmm. Like I'm, you can wear one of mine. This is, this is great advice, but this is the reasons why that doesn't work for me. That's so great to be reminded. Like Samantha, the Samantha show, she's just like anybody else and she's just showing up anyway, right? Yeah. I mean today we've gone on our Vine Club shirts. Yes. Matching. Yes. We're matching. Because Kelly runs the coolest thing. It's the Vine Club and the Vine Masters here locally in St. George, Utah. I love how local my audience is getting. Sorry if you're not here, but still great advice. Yes. Move to St. George. Yes. The back is cool too. Remind me what it says. It says, just another vine, masters, batty, batty. Yeah, and I like the front too, standing on. Super into business. Yeah. The Vine Masters founding member. I love it. So fun. Are we gonna get a sweater every time now? You know, I think timing wise, I probably could have planned it differently because I delivered them right before we hit the warm weathers. Like the super hot weather, I probably won't even touch until the, the gym in the morning. Oh, that's great. I told you that. Yeah, because I was, I was gonna recruit with my sweater. Yeah. I love that. We need, we need all the eyes on it. We can get, yeah. We'll have Kelly linked up in the show notes, and then for all of you guys listening. If you pop over to my Instagram and you dm me the word podcast notes, I will send you all of my notes from this podcast. The industry got it wrong. We'll also have it linked up in the show notes though. And it's in my link and bio and all that stuff. So I put all these notes together the success loop, it'll really help you, some questions to think about and stuff like that, so you guys can go grab that because I thought it'd be kind of helpful. Oh, for sure. Yeah. Everybody needs this and we'll have Kelly linked up as well. And then what is your Instagram? It is at in the Vine Club. At In the Vine Club we had to add in because there's a lot of wine people that have Vine clubs, right? Oh yeah. You hadn't thought about that. Yeah, I figured that out once I had the idea and I wasn't gonna give up on the name. So we are in the Vine Club for oh, the handle. I'm in the middle of trademarking the Samantha Parker. I love it. I was a little nervous to like, spend the money on it. Mm-hmm. You know, but I was like, I need to do that for sure. Yeah. And I talked with the lawyer 'cause I'm like, is this stupid? Because you don't trademark your name, you know, there's usually not a reason to. Yeah. But I was like, no. And she was like, I highly recommend. That you do it. That's exciting. Yeah. So it'll be the Samantha Parker trademark. I love it. And you can put the little nu, the little, little trademark sign by it. Yeah. That's so fun. It'll be kinda cool, huh? Really? And even like with the stuff we do with the radio, like they'll never be able to take that, you know? For sure. I'm like, that is my name. I just, I saw like way further down the road in my head one day and I was like, I'm gonna want that. Yes, for sure. Five years from now, I'll be telling myself I should have done that. Oh, I'm gonna have a show. A TV show. Yeah, we're gonna have a show. Oh my gosh. I keep, I keep saying it. It's gonna happen. Remember I said we need to have more plastic surgery and get a little picture, get a little snatched up and get ready to go. Yeah. We'll be the Real Housewives of St. George. Oh man. I love it. We see a little more plastic surgery. Yes. Um mm-hmm. A hundred percent I'm in. No, but I actually, I think St. George is getting big enough and it's funny on the news, 'cause it's Salt Lake News, you know, and they'll be like, oh, and in St. George it's perfect weather. And then they just go back to the Salt Lake news. Yes. And I'm like, mm Uh you guys better watch out St. George. Things are gonna be changing down here. Yeah. We're not too quiet anymore. We're gonna have like our own, like maybe it'll be like a variety show. I don't know. But it's coming. Kelly. I love it. I'm telling you it's coming. Just don't take it to Maury Povich type, but that could be fun levels. It is, it would be Do you need to know who baby daddy is? I actually know exactly. Are you confident? He is? Because we had doctor's office babies, so I know I could tell you. Oh, you did? Yes, for, for our first three. If what if though the sperm was mixed up? That would be it. That would be interesting. I, there was, I could tell you stories about, and I don't get a really big payout. That had a really, that was, it was a big story in the news. Was he putting his own sperm in? He was. But like what kind of sick? Like you get off on like having all these illegitimate children. I think cut. Well, I think it was May, maybe out of convenience because he was supposed to be sourcing it. I think. Oh, so he was cutting corners? Yeah, I think so. Did everyone start to notice that all these kids looked like the doctor? I, I don't think they figured it out until most of the kids were in their twenties and then they, all of these paternity tests and things associated. Honestly, I think it was the rise in everybody's DNA testing that got really big and there were so many connections to that one person. I mean, when you, when you get that test done and you find out it was your mom's ob gyn, if you're doing this in the eighties or nineties. You know? Yeah. Oh yeah. You would never even dream. You never be like, oh, that it would be a problem. Yeah. I think a lot about all of the people that have committed crimes that are like. There's a lot more data now that they have access to. Like, what, what is, what's gonna go wrong for me down the pipe? Yeah. What did I not anticipate that's gonna come back to bite me, but, but this is also coming from the prude lady that's like, I'm so sorry I cut you off. I feel horrible. Like I'm, I'm probably not gonna commit any, any big crimes in my life, but any attempt, yeah. Any sperm crimes. No sperm crimes. I mean, if we could make some money on the side. No, I'm just kidding. Mm. Okay. Well thank you for your time today, Kelly. I love you. I think you're a beautiful light in this world. Thank you so much for having me. I loved being inspired, learning from you. It's so great to hear it directly from such an amazing source of information because you really are, you're in the work all the time, so if anybody knows what they're talking about, it would be the Samantha Parker show, for sure. Thank you. Okay, guys, thanks for listening. Go grab the podcast notes and we'll see you next time.