S2EP9: Inside Jeremy Davis's Ten Year Growth Strategy...

🚨 SOCIAL MEDIA ISN’T BROKEN… YOUR STRATEGY PROBABLY IS. 🚨

In this episode of The Samantha Parker Show, Samantha Parker sits down with Jeremy Davis at Kiln in St. George, Utah for one of the MOST honest conversations we’ve had yet about social media growth, personal branding, entrepreneurship, visibility, and what it actually takes to win online in 2026.

Jeremy shares his full story from teaching religion classes and struggling in door-to-door alarm sales… to becoming the top rep, selling 75 homes in his first year of real estate, and eventually building a massive personal brand and coaching business online.

This episode goes DEEP into:
✨ Instagram growth strategy
✨ Trial reels + volume posting
✨ Going live for authenticity
✨ Building authority online
✨ Why most people quit too early
✨ The “10 year game” mindset
✨ Content systems that actually convert
✨ Social media funnels + offers
✨ How to build trust online
✨ Data vs emotion in content creation
✨ Why creators stay stuck
✨ Community building + local branding
✨ Instagram, TikTok, YouTube & podcast growth
✨ Building a business through visibility

Jeremy breaks down his exact social media strategy:
→ Multiple daily posts
→ Batching content
→ Reposting viral content
→ StreamYard lives
→ YouTube teaching strategy
→ Cross-platform content distribution
→ Freemiums, courses, coaching & high-ticket offers
→ Responding to comments & DMs to build trust and connection

If you’re a business owner, creator, entrepreneur, realtor, coach, local brand, podcaster, or someone trying to grow online… this episode is FULL of practical strategies and mindset shifts that could completely change the way you approach content.

🎙️ ABOUT THE SAMANTHA PARKER SHOW:
The Samantha Parker Show is real conversations around social media, entrepreneurship, mindset, personal growth, branding, confidence, and building a life that actually feels good to live. Hosted by Samantha Parker, Creative Media Director and founder of a full-service content management agency based in St. George, Utah.

✨ WORK WITH THE SAMANTHA PARKER TEAM:
We specialize in:
• Full-service social media management
• Content strategy
• Filming + editing
• Podcast production
• YouTube strategy
• Event content
• The ICONIC Day
• High-end brand storytelling
• Instagram, TikTok & YouTube growth

🌵 Based in St. George, Utah

🔗 CONNECT WITH SAMANTHA:
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Work with The Samantha Parker for Content Management

🔗 CONNECT WITH JEREMY DAVIS:
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Real Estate + Sales Training + Branding + on YOUTUBE

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Transcript

 📍 Hey, guys. Welcome back to the Samantha Parker Show, and today we are over at Kiln. We're recording in a random room that we chose. Jeremy's like, "What are we doing in this room?" And I like to mix it up, so welcome to the podcast. Thanks for having me. Thanks for being here. Brought your own video guy- Yeah ... so now you're officially a superstar. I guess. Is this guy available for hire? Probably. Probably. At the right price, as long as I'm not using him. But yeah, he's, he's killer. He's down here in southern Utah. I love it. Yeah. Okay. So when people ask me if Cindy's available for hire, I'm like, "No." Yeah. "She's not." Don't take her. Yes. Don't take my guy either. So today's guest is someone I've genuinely loved getting to learn from behind the scenes. This is Jeremy Davis. So Jeremy has built massive teams, scaled communities, and created one of the smartest approaches to online growth I've seen in a very long time. And before... Well, we've been following each other online for a couple of years. Yeah. Okay. So recently we finally were like, "Hey, let's be like IRL friends." And like, "Let's just say hey and meet up." But I was like, "Oh, I already know you." Yeah. You know? So it was fun. We recently met up over here at Kiln, where my office is, and had a conversation. And what was cool is we've actually been studying you behind the scenes, and I don't think you knew that. I did not know that. I mean, 'cause that'd be a little weird. Yeah. So basically it was creeper level, but we've been studying you and watching the pattern that you're putting out on social media, and as a team, we were implementing that pattern into some of our clients, so. And what's cool is I've seen you implement it too. Yeah, absolutely. So. Well, it was a little similar to what we were doing. But what I really like about you is I've been getting on some of your calls, your team calls, and I'm like, "Oh, shit, I've gotta step up my own game." And we took your giant... What is that thing? They call it the spiderweb. It's- You called it a whiteboard, and I was like- It's- ... what's a whiteboard? ... it's literally as big as that whiteboard full with strategy- Yeah, so- ... and social media ... you can ask Cindy. We've had it up multiple times, and I'm like, "Okay. Okay." And I'm like, "I'm actually doing that already." And then I'm like, "What we need to be doing is this." But there's a lot of things I was already doing. Yeah. So I was just giving myself some kudos. Yeah. That's awesome. But we were taking a lot of what I've been learning from you and implementing it as well, so thanks for that, by the way. Yeah, of course. I don't know if you meant to do that, but... Totally did. I, I, I come from such a Gary Vee mindset of give, give, give, give, give. Yeah. Just if you give as much as you can to everybody else, it'll always come back and pay you back. Oh, it absolutely does. Like, I don't mind telling people this is what we do or we do that, you know? It's like, "Go ahead. Go out and implement it." Yeah. But I think we have very similar mindsets, and you haven't met our team member Jess, but I've been like, "Oh, I was on this call with Jeremy, and he said this," and she's like, "You say that," you know? So it's a little freaky. But even when you sat on the couch and you said, "I just decided that I was gonna try this for 10 years and see if it works, and then I could decide it was a failure," and I have a very similar mindset. I'm like, "Okay, well, have you done that for long enough to even tell me you failed?" Yeah. But for you, it worked in two years So then I was like, "Okay, he's onto something, right?" Yeah, two and a half... It's been two and a half years. Okay. Exactly, we better fact check him. Yeah. It's been about, been about two and a half years, and I just hit this, like, 30-day crazy hiatus where I went 1,000 followers a day. It- Are you still getting that? No, it's calmed down. Okay. But it was just rolling for, like, I think the last 30 days I gained 18,000 followers. Wild. And it was just- It's a snowball. Yeah. Well, and then it peaks and valleys- It does ... but we can kind of get into all of that. But what I love about you is you don't just teach people how to post online, you teach people how to build authority, relationships, momentum- Yeah and actually businesses around their visibility. Yeah. Which that's big for me. I'm like, okay, we need visibility, but then does this even match your business? Yeah. And sometimes it's okay. Like, but you gotta play in both fields. Yeah. So I love your approach to Instagram, YouTube, local branding, which I'm big into, community building, content strategy, and honestly, your mindset is fabulous. Which I'm sure you have bad days, but- ... I'm excited because selfishly- Yeah ... I wanna ask you everything. Awesome. I'm ready for it. So welcome. Yeah, thanks for having me. Yeah. Okay, so give us the Jeremy Davis story. Okay. The short version? The, the cliff notes preferably. Okay. If I cry- You- ... that's on you. Yeah. The last podcast I cried and I was like- You will cry on the podcast? they better edit that out. But but no. So I, I used to be top producer in sales. I was a religious professor getting paid to talk about Jesus. Wait, what? Yeah, it was awesome. Okay. Yeah. In Utah, I taught at multiple high schools. I was the first teacher to ever be hired that wasn't married, and it was fun. I loved it. It was weird getting a paycheck though. Like, I'm talking about Jesus, reading the scriptures. Anyways, I had a buddy that got me into door-to-door sales, and I left both those jobs to get in door-to-door sales, and I was bad. What were you doing D2D? Alarm systems. Oh, cool, okay. Yeah, I was really bad. Wasn't pest control though. Wasn't pest control. Nope, but I was really bad. And so I, I got my first coach ever, first mentor. Started reading books from Ga- Grant Cardone and Brian Tracy, so I got into self-help. And then I took off. So then I became the top rep at the company as a first-year rep. And then my wife got pregnant, and then we did B2B sales for a year. Then I went back to door-to-door, did that for 10 years, got into real estate. Didn't know anything about real estate, so I got coaches, read the books, did the same thing I, I was doing 10 years prior. I think when I got into real estate, I hired four or five coaches, a bunch of mentors all over Utah, and sold 75 homes my first year. That's incredible. It was a brutal, fun, crazy year. Did you make a lot of money? Made a lot of money. Good. Yep. Second year, third year, like it just was a really good ch- business change for me. Then I lost my dad to stage four pancreatic cancer. He was diagnosed out of nowhere. Lost him nine months later. That production side of me kind of died, and so then I came out the other end, I just didn't know what to do. So then I got a call asking to coach realtors one-on-one. That one call became five calls, became 15, then 20, then I was coaching 50, then I was coaching 100 realtors, then 200 realtors , and it just grew really fast. So you didn't really mean to get into like the mentorship side? I, I didn't. I just had people that reached out. They had know my, they knew my dad had passed. They knew I was really good at real estate and sales, and they just wanted mentorship and coaching. So when I was doing that, I realized I have to be online, 'cause I can't, I can't knock doors and get clients. Like, I've got to be online. So then same thing, I went and got coaches, read the books. I actually locked myself, I told you this the other day, I locked myself in my office for 72 hours and I read 10 books. I just sat there and- Do you have the list of the 10 books? Yeah. Yeah, this is one of them. This is the first one I ever read Think Great and Intention. I have that book on my coffee table if you come over. Yeah. I actually bought you this copy. You did? So this is yours. Oh. Yep. So this is your copy. Thank you. Yep. So now you have one at the office. Oh yeah, we're gonna give this to Cindy. Yep. Great. You ready? It, it is the single greatest book. Everything I do literally comes back to this, this one. Anyway, so I locked myself in the room for 72 hours. I was literally never on social media. I hated it, and so I had to reshape my identity, my framework. Like, I had to learn the skills. So then I grew my local St. George page, the one that I think that's where you and I started following each other. Mm-hmm. Closed 12 deals out of my total transactions that year from social media. Wow. And I was like, "This is awesome. This works." Then I started the branding side, the coaching side on Davis Sales Training, and then two and a half years later, here we are. It's exploded. Yeah, it's gone crazy. Bananas. Yeah. But I think a lot of it is the work that you put into it. Yeah. 'Cause you know when people are like, "Oh my gosh, you're killing it," and just today I got asked, I was at a women's luncheon, and they're like, "What did you do?" And I'm like, "I, I've been grinding for years." It's a very hard question to answer, 'cause it's like there's 15 things I could tell them. Yeah. I'm like- Yeah ... I've been grinding and working, and you're seeing the results of that. Yeah. That's awesome. Okay, so what do you feel like the early years were like for you in your business? Well, I mean, you sold 75 homes your first year, so maybe this is a stupid question. It was hard. I mean, it was a grind, and I knew that. I knew I was starting at zero, and if I didn't go really fast, then it would take me forever. And I think that's what's helped in the social media world too, is I knew if I didn't have the right systems, I would never figure it out and I would never grow, and if I didn't grow, nobody would know who I was, and if nobody knew who I was, I couldn't help people. So I had to go really fast. Yeah. So I started, I think for the first year I did four or five reels a week. That's it. Try, trial reels back then was not a thing. Mm-hmm. Well, you know, when I got started, reels weren't even a thing. Really? Yes. You've been at it a long time. 11 years. Yeah. That's wild. You just post? Yeah, it was just, and mostly- That's crazy ... everyone was using stock photos. Yeah. So we would pay to have these stock photo shoots done. That's wild. So that they would have all these matching stock photos. Yeah. I was thinking about this the other day when I was driving home, 'cause I was obsessed with this one girl's feed, and all it was was like different colored pencils. Oh. And then she sold a course on how to be successful on social media. Oh. And looking back, like stupid. Crazy. Yeah. Now it's so much more complicated. Mm-hmm. Yeah. So, but yeah, I, so I, I told myself I've gotta get the coaches, I've gotta read the books, I've gotta... I told my wife, like, "We're in grind season, so, like, I'm gonna take care of you and the kids. We're gonna have family days still, but I've gotta go build this." So then my first month I had six under contract. I did 25 transactions my first six months and that was part of the plan, like to go as fast as I could. And then now I can, like, big time step back- That's awesome ... and then do all this. Are you gonna have more kids? Probably. That was a left field question. Yeah, yeah, probably two more. Yeah, 'cause- I love being a dad. It's, it's so fun, especially in southern Utah, like getting to hang out outside. Well, I'm just thinking your kids are little- I just love it ... and so even though you went HAM, you still have, like- Yeah all this space, you know- Yeah ... to spend cool time with them. Yeah. That's awesome. I've got all this time, and that's the beauty of going fast early, is that I didn't miss their younger years. Yeah. They were maybe five by the time I was done. Yeah. That's awesome. And now I just get to hang out with them. I did not do that, so congratulations. Okay, so do you still list houses? Not really. No. I haven't seen you with any listings. If it's a, if it's a past client and it's an easy one, I'll take it. If not, I give it out. I think the last time I saw, you actually had a house in my neighborhood. It was on the Bloomington Golf Course. Yeah, yeah. And you made, like, a super cute video- Yeah ... with your kids. Yeah. It was fun. Yeah. I pay- And I would drive by, and I'd see your head on the sign. Yeah. I pay my kids to be in the video. They love it. They think it's so fun, and it also shows the community that, like, I sell homes as a dad. Yep. Like, I'm not just an agent, but my identity is I'm a dad, and so you're gonna see my kids in all my stuff. Oh, I love that. Yeah. Okay, so this whole episode we're basically gonna dive into a lot of social media strategies as well, so are you ready? I'm ready. Okay. Question number one. Okay. Did you come with notes? No, I'm... I take notes. Oh, he's taking notes. I always learn a ton from you. Well, we're, we're picking your brain today. I'm still gonna take notes. Okay, so what do most people misunderstand about social media right now? Oh, that's a good question. I would say that it's complicated. If your system is really simple, and you can play the 10 year game- Mm-hmm ... then it's actually really easy. But if you overcomplicate everything, and you stress about it, and y- and that prevents you from posting, then you're never gonna grow. Do you- So I always tell people, like, simplify it so you can go one or two a day. I know. I do see people trying a lot of different things a lot of the time, and they're like, "Oh, it doesn't work." Yeah. And I'm like, "Okay, well, let's look at this." And I'm like, "Okay, well, you posted once last week." Yeah. I think what people don't realize right now is social media is a volume game. Yeah. And it's something that I'm coming up against, 'cause I'm like, "Well, I think we're gonna have to raise our prices," or what we're doing is a ton of trial reels in the back end that we're not charging for, and so it's kind of like- Mm-hmm ... the volume, like we're smacking up against it too. Yeah. Yeah, I mean, I'm running four ads a month four trial reels a day. I'm almost at eight a day. You taking notes over there? I'm almost at eight a day. I did eight on Saturday and eight on Friday between reels and posts. Talking on my story four or five times a day, and going live three times a week. You go live? Three times a week. I haven't seen you live. Yeah, on Thursdays. Oh, really? What do you feel like the benefit of going live is? Rawness. I feel like a lot of people online are scripted, and they're really good on camera, but are they, like, a human in person? Yeah. And people can't tell that unless you go live. Ooh. Because you're not scripted. It's raw. It's authentic. Sometimes I'm, like, eating or just dr- Taking a drink and I'm just talking. Yeah. Super authentic. I had started going live on TikTok, and then I kinda pulled back. Yeah. I ha- I had really great success on TikTok. Yeah. And this is... I can tell you guys some of the mistakes I've made, you know, is I will have really, really good momentum, and then I get kinda busy- Yeah and I'm like, "Oh, we'll put my social media to the side and my brand," you know? Yep. And then I'm like, "I haven't gone live on TikTok forever, but I used to." So I, I actually gave a class today on social media, and there was a quote that I found somewhere. It was a statistic, talked about how there are 400 million hours of live footage happening every day on TikTok. Wow. I was like, "Holy smokes." So it's like if you're not doing it, you're just gonna get forgotten. So I would say, yeah, the, the biggest misconception is just be simple in your approach. And if you can do it over 10 years, you'll be fine. Okay, 10-year goals. What do you see from your lives? I see usually on my lives it's the people that are there are the ones that then end up buying a course- Mm-hmm that are then the ones that get into my communities, that then either get into coaching or something else down the line. So they're, like, showing up and taking notes, like they're ready. Yeah. You'll get a ton of people that are there just to goof off or watch- Mm-hmm ... or whatever. But you'll see people, and you'll start to remember their names. Yeah. And you'll, like, genuinely say hi to them. Like, "Hey, Dustin, how are you? Saw you got a listing the other day. Congrats, man. Thanks for coming on my live." Like, you talk to them like humans, and that's where the conversion takes place. Oh, I love that. I used to go live on the app Periscope. It was, like, brand new. Yeah. Yeah. Yeah. And that's where I got my start, and no one would ever get on at first, you know? So I... But I would, like, type everything out, and I would just be like, "This is what I'm gonna talk about today," and I'd basically read it. Yeah. But I got good. Yeah. You have to be cringe, you know? Yeah. Well, I mean, you look at, like... I always tell people, like, look at MrBeast, look at Steve Bartlett. Is it Bartlett that runs the Diary of a CEO? A CEO. Yeah. Yeah. And then you look at even, what's her name, Mel Robbins. Look at her 15 years ago. So it's like everybody has to start, so that's why I'm okay with the 10-year plan, 'cause it's everybody else it took 'em 10, 15 years. So why would I think I could do it in six months, you know? Oh, I like that. You have some really good quotes. Did someone make a quote book about you? Yeah. We'll see. Maybe we'll have one come out. Write that down. Yeah. I would like a percentage. Okay, so why do you think some people grow online incredibly fast while others stay stuck? 'Cause you do s- I think there's some anomalies, right? Mm-hmm. Some people show up on the scene, and they're just like- Yeah ... and they don't even know what happened. Yeah. Yeah, or they have, like, four or five viral posts, and that's why they grow really fast, but then they get stagnant. Yeah. So I think if it's not intentional, if you don't have a plan, you'll get stagnant. You'll hit some... Like, I, I know a lot of people that hit 100,000 really fast, but they've been at that for, like, seven months. Mm-hmm. So if you're consistently growing, it's because you have a plan that's driving that growth. I just lost a ton of followers. Did you see they did, like a- Everybody did, yeah dead clean-out? I lost 1,000. I was so mad 'cause I was close to 17,000, and now I'm back at, like, 16. Yeah. And I was like, "No, I've been growing pretty consistently." Yeah. Yeah, I lost 1,000, but then I gained 1,400 that day. Wow. So it was a net 400. Okay. But still 1,000. Yes. Like, that's quite a bit. No, it's a lot. Yeah. I know. That's crazy, though. Yeah. Good job. Okay. So what platforms are you most bullish on right now? But I first want to preface that. Mm. Are you not using TikTok? I am, but I hate TikTok and I'm never on there. Okay. I just personally don't like the platform, so my team runs it, but I am always on Instagram. Okay. That is my all-in platform. I haven't seen you on TikTok- No ... so I was wondering. Okay, so you feel like- My stuff's on there. It's there. And it's being posted- Mm-hmm ... but I never get on. Okay. Yeah. It's been one of my favorite platforms- I bet ... and since it did the sell, well- Mm-hmm ... you know how it was- Yeah such big news, and I don't really know what happened, but the US acquired it. Remember when it shut down? Yes, I do remember. That was crazy. Oh, I know. I had clients losing their mind- Yeah ... 'cause I had some clients with, like, a million plus followers, and they're like, "What do we do?" And I'm like, "I don't, I don't know." And I'm, like, getting texts, you know, 11:00 at night, and I'm like, "I'm not TikTok. I'm going to bed," because, like, it was so insane. Oh, yeah. But I have seen the most growth on TikTok, and- Hmm ... locally since it, the sell happened. It is so hyper local. I've got people DM'ing me locally, like, every day, all day. Hmm. I mean, it's pretty cool to see. You know a Christina Childs here in town? No. So she crushes it on TikTok, but that's her all-in platform. Mm-hmm. So I feel like it kinda depends on which one you wanna go all in on, but I feel like you have to pick one. It's very hard to go volume and be all in on all platforms. Yeah, for sure. Like, you can post on all platforms, but, like, the answering people's questions, commenting on their posts, like, it's very hard if you do that on everything. Yeah. I tend to get, like, a lot of comments on TikToks, and I have to, like, go through and, like- Mm-hmm ... answer them in bulk. When I was completely talking about sobriety on TikTok, the comments were- Oh, I bet you were- crazy ... blew up. Like, good? Yeah. I mean, I just was... And I was trying to, you know, be supportive and help- Uh-huh ... you know? Yeah. Not help, but just be like, "Hey, I see you," you know? But I do answer every single comment. I think you should. 100%. And if you can't do it, like, bring someone in to do it. Hired out. You know? Yeah, hired out. Even these big creators that are now becoming irrelevant- Yeah ... and they're just bitching about the algorithms and- Yeah ... all that stuff, I'm like, "Well, you've become irrelevant. You're completely out of touch." Well, and it's almost like you... So there's a great book on habits and products. I can't remember the name of it, but when I read it, I was reading about, I was reading from the book thinking about social media, and it was basically, how do you make your product part of the routine and daily habit of your clients? And for me, I applied it to, if they're commenting on my stuff, I have to respond to kinda train them that if they comment, I will respond and give them what they're asking for. Mm-hmm. So people that don't respond, it's like you're almost telling your audience, you don't, don't respond, 'cause, or don't comment, 'cause I'm not gonna respond to you. So it's like you have to train them. Yeah, absolutely. Hey. Yeah, you're fine. Do you wanna get it? Oh, it's over here. I think it's empty. Thanks. She's like my favorite here. She's so sweet. Okay, so what actually makes content convert right now, and what do you consider a conversion? Ooh, good question. I would say if you hit 'em in the heart and they're like, "Man, that spoke to me," then you're making good content. Like, there's a lot that you post and I'm like, "Dang, that was a good one." That's how I feel about you. I know, but then you do that to me. I'm- I'm copying that. But it was funny 'cause I had a guy in Salt Lake, and he's like, "Why are you posting..." It was, like, couple months ago. "Why are you posting all this stuff about business, like, narcissists and, like, all these business relationships?" And I was like, "Because that's what I'm going through." Mm-hmm. "And so it helps me regulate those thoughts and emotions." And I literally, during that time, I would get, like, 20 messages a day. Like, "That one hit me hard. That happened to me last year." And so I think when you do that, you know that your content is pretty dead-on for- Yeah your audience. And then I would say conversion, it kinda depends on your funnel. Like, I've got my large funnel, and I've got people going to the free community, I've got people getting free content. My whole goal is to lower the failure rate, so if I can get 'em in one of these programs, whatever it is, and they're doing more business because of it, for me, that's conversion. Well, there's so many different ways to look at conversion, too. Like- Yeah ... it's growing your following, which gives you credibility. Like- Yeah ... all these different things. So when people are like, "Can you give me this specific KPI?" I'm like, "Why are we just looking at one?" Yeah. There's so many- Yeah ... things that go into that. Yeah, where Mosey talks about how, like, you should be running ads, content, try reels for two purposes. One to convert, and two to get brand awareness. So it's like that's why I'm very con- like, very confident on, like, the, what I'm doing to grow my brand, because I have to grow the brand. Mm-hmm. And it's like how many companies dump money into their brand awareness? You see that, like, on commercials and Super Bowl ads, and it's literally not to convert. They just need people to know that they have a product- Exactly ... and you, they want you to buy it at some point. Yeah. I have one client who does this really, really well, and they're, like, pedal to the metal. Mm. But they... And every time that, like, they up level, they put that money somewhere where people are gonna see them. Love it. And it's paying off so big. Yeah. I'm sure you know who I'm talking about. Yeah. But yeah. Yeah, I, I mean, I always tell people, like, if you have 200 followers, it's like you can make some awesome post, and it can have this awesome product that you sell or that you funnel them into, but there's 200 people. Like, why not have 2- 20,000? I know. I'm not the fluffy person who's gonna be like, "You can still make money to your audience of 800." Yeah. I'm like, "No you can't." Yeah. It's like, you can, but I'd much rather make money to 8,000. Yeah. Right? Yes. And it's not that I'm gonna go buy the fake followers. Like, I know so many, so many platforms that go and buy the nationwide followers, where there's, like, brand authorities that will go on and comment on all your stuff. But if you look at who's commenting, they're just random people nationwide. It's like, that doesn't convert. Go get 8,000 followers of people that are actually gonna- Buy from you at some point. Absolutely. Okay, so what patterns are you seeing with creators who are exploding online right now? And it's probably just consistency, right? Yeah, I would say consistency and volume, right? You and I have talked about this. I think three months ago when I intentionally decided to go six a day, took off. So I think those that are doing volume are getting better feedback from their audiences, and so they're able to adapt quicker, and they can grow faster. And that's just consistency. It's like I've seen so many people come in so excited for two weeks, and then they die off. Yes. It's like I'm, I'm excited for you, but you're probably gonna die off in two weeks 'cause it's very hard to hold volume for a long time. It is, especially, like, when you've had a bad day or, like- Oh, yeah you do start getting really, really busy. So how do you manage that? Yeah, I think it's a dif- You manage it by having the schedules in place. So, like, what I do is I batch it every Sunday night and Wednesday night. So I'll go make all my quotes, make all the reels- Okay ... so they're ready to go. I don't schedule post them. When they post, I post them, but they're done. Yeah. So I don't have to create it. And then, like, right now I haven't made... I just realized I haven't made my third post for the day. And so I'm about that time where after this interview I'm gonna have to go one an hour. But I've already got a bunch made for stuff like this, so I can just go pull from that. Okay. That's awesome. So for me, I have, like, 30 made at all times that are super simple that I could pop out in, like, two or three minutes. Are you personally making those? I have a team that makes a handful, but I probably make 90% of it. That's awesome. So. Okay. How do you know when to double down on something? You're like, "Okay, I see that working." Like, what markers are you looking for? That's a great question. I think for me, if the engagement's really fast, like I can tell the speed of the, the post, how it does if I, if I hit a nerve. Like if, if one takes off really quick, like I've got one I told you that's at 300,000 in a day and a half, it's like that one hit a nerve. Why? Like was it the message? Was it the people in the video? Was it the description? Let me go read the description. And then usually about a week out I'll do it again and try it and see if it d- hit a nerve, and if it did, then it'll go off again. Yeah. So you j- you just watch, and that's the thing about volume is you post a bunch, and you just observe. Mm-hmm. It's like I don't care if people like it. I don't care if it does well. I had one that got like 1,200 views the other day, and I was like, "Okay, well, that one didn't do well." But like most people will see that, and it like kills them, and they stop posting and then Yeah, and in one of your groups, and they It was kinda getting that feedback. Yeah. You know, this was a dud, and I think I piped in that day 'cause I was like, "Why would you consider that a dud?" Yeah. Three hours before. Yeah, or just like who cares though, too. Yeah. And the other thing I was saying too in the group that day was I'm like, "Why don't you go back to some of these other successful reels and just post them again?" Yeah. Yeah, that's one thing I've been doing over the past two months is reposting. So what I'll do is I'll go to Instagram, and the past 30 days I'll take my top performers- Mm-hmm ... and then I just repost them. Like I had one that originally did 1.2 million, and then I reposted it, and now it's at seven million the, the second one. Oh, that's cool. So it crushed it. So you know what else we do with those- Mm-hmm ... is we'll take those, and we'll keep posting them in trial reels, but we'll never pull them over to our page. Oh. And you'll watch them sit and go viral in trials too. That's awesome. Just so you know. I love it. Yeah, so if you've got something that's really hitting- Uh-huh you know, even if it's- Run it as a trial ... 100,000, go put it in your trials too. Yeah. And keep posting it until you can tell that Instagram's like killed it for you. And I think this is the fun thing about social media that I love is that it's just constant learning. Mm-hmm. If you're look- if you're running your Instagram being like, "Why am I not growing? Why am I not doing this?" It's like you'll never grow. It'll kill your consistency, but if you're just learning, and you're just adapting as you go, you'll be fine. Well, did you listen to my last podcast where I talked about the success loop? Mm-mm. Okay, so I'm gonna explain it again 'cause I know we're gonna have new people listening. So I work of- off of the success loop, and so basically if you wanna shorten your time to success, you just increase the amount of times you go through the success loop. Nice. So basically you post, right? You get your feedback on it, you watch for the signals, and then you repeat the pattern. And you can do this with any- like, the success loop can be applied to anything. But that's really how I look at social media, and the more that we can run that loop, the faster we get our data. So if I'm posting- Yeah ... and then, you know, I'm observing it, and I'm looking for the signals. So people are like, "Well, what are the signals?" I'm like, "Well, I'm looking. Did they comment?" You know, it's not necessarily- Yeah did it blow up. If it blew up, that's a really easy signal. But, you know, did someone DM me about it? I'm looking for all that kind of feedback, and then I'm constantly repeating the loop. Yeah. And the fastest way to success is to repeat the loop more. Yeah, and I think that the quicker you are to apply it, the better it does. Like, I've got... So I think it was three months ago, I was posting about that business stuff at night, and I would post at 10 o'clock at night Because I was trying to get my sixth one. I was trying- Yeah ... to post it really quick. And then all of a sudden it took off, and I woke up the next morning, it had like 25,000 views. I was like, "Well, let me try it again tomorrow night." So I tried again at 10:00 o'clock, and then boom, 40,000 views. And I was like, "Holy crap." And I'd do it again, and then sure enough it would take off again and again. So I think it's, yeah, it's that observation, but then how quick are you to then do it again, right? Mm-hmm. And kinda like what you were saying, like the speed through it. Yeah. So let me... I pulled up... I said, "ChatGPT, pull up all my notes on the success loop." And it's like your success framework is you take action, you fail, and you keep going, and you repeat it until it becomes predictable- Mm ... which is what you're doing. Yeah. So basically every day you're running a success loop six times on Instagram, which I'm imagining that you also do that in your normal life, too. What's funny is I'm literally, I have a video on this and I was trying to find it. So I'll, I'll find it later. But again, I think it was, I think it was Dan Martell's videographer that was talking about how Dan Martell does it, and it's the same thing. It's just speed. Mm-hmm. How fast can you observe how something does well, and then do it again? Yeah, you could run it daily. Instead of waiting years for the results- Yeah ... you're like, "I can just repeat this more and more." Yeah. And it's so easy for me to, like, kind of use the gym as an example, you know? Yeah. It's like the more reps you do, the more muscle you build. Yeah. It's basically the same thing. When you think about it, if I'm going eight a day, which I'm trying to get to 10 by the end of the year, if I can go right now six a day, that's per week, I, I don't post on Sunday, 36 posts in one week, times four. So I'm, I'm close to 150 times a month. Most people are going three times a week. They're at 12. So it's like my volume to them, like my... in your success loop, my feedback is so fast and I get so much more of it that I can go quicker, whereas these people over here aren't just... they're not getting feedback. Well, and then you have to put your emotions to the side. We love... I'm not gonna... Okay, I'm just gonna go there. I actually love working- ... with my male clients over my female clients- Yeah ... and it's because 100%- They have no emotion ... they're like, yeah, they don't care. You know? Someone over here, they're like, "Oh, I didn't look good that day," and it's like a total spiral. And I'm guilty of doing that, too. Yeah. It's, you know, that's just the difference between male and females. But the difference with males is they are like, "Oh, no big deal." They're like, "Should we just record it again?" You know? Like- Yeah ... or there's just no emotion in it. Yeah. And so I've had to really train myself to take the emotion out of my social media as well, but then also share vulnerable stuff. It's like- Yeah ... anyways. Yeah. But the results is what I'm talking about, is take the emotion out of the results and just use data as your North Star, and it really is a game changer. Yeah. And then adjust and pivot. Like at, at night when I'm wrapping up for the night, I'll look at my, like, last... So if I do yesterday, I'll look at my last six posts that I did that day and I'll say, "Okay, I did three reels and three posts. I know where my analytics should be on the posts and on the reels, which one did well, which one didn't do well," and then I'll watch them again really quick, and then tomorrow I can adjust. And so it really is just that speed of how fast can you move. Yeah, and you're doing it really well. Thanks. Do you apply that to any other areas of your life? Like outside of social media? Yeah Yeah, I'd probably say I definitely do it on YouTube, definitely do it with those that I coach. Okay. W- no online platforms. Like, do you like... You're like, "Okay, I hold this mindset and this is how I, like, live my life." Yeah, parenting is one. Mm-hmm. So I'm constantly trying to figure out how my kids need to be parented, and then I'll adjust and pivot. Like, I've got one son that just needs a hug. It makes me laugh. He's eight years old. He just needs a hug, and he's just super emotional, and it's very interesting, but he just needs a hug, and he's fine. The other kid needs to be wrestled and beat up. And then my daughter just needs to, like, quality time. So it's, like, constantly figuring out who needs what, and being able to bal- balance that is a big one. Yeah. I love that. Yeah. Okay. Should we get into the nitty-gritty here? Let's do it. Okay. This is the million-dollar question. What is your giant overall strategy? So if we could take that whiteboard right now, tell me what platforms are you posting? When, where, what? Let's, let's hear all of it. Yeah. So the top of the funnel is exposure. Like, if I were to draw this out, the top of it is exposure. Okay. So I need mass exposure. I need people to know who I am, so I'm on YouTube- Mm-hmm ... once a week. Okay. So what are you doing specifically on YouTube? Teaching. So anytime someone calls in or I talk to a realtor online or I'm in a chat and I see trending questions, I'll make a video. Okay. So that way I never have to talk about that topic again. I can just send them the video, and now I have them in my ecosystem 'cause they're watching me on short form, asking me the questions, and then I kick them over to long form. Then they're watching me for 20 minutes at a time, and then they're just in the ecosystem. So that's long form. It's just teaching. That's how I do it. Okay. Then I've got all my short form on there. I don't change anything what I post on Instagram, I post on TikTok, I post on YouTube. That's the one thing I do like about YouTube shorts- Yeah ... 'cause they perform incredibly well- Oh, yeah ... with low effort. 100%. I've got some that will maybe do 10,000 on Instagram. They do, like, 500,000- 50... I was like- ... or 50,000 ... we had 50 million on YouTube. Yeah. Yeah. Wow. On, on Viddyo? One of my clients, yeah. Yeah. That's crazy. On one of their Instagram reels- You just never know ... they had 50 million too. You never know. It was crazy. And there's a lot of advice where it's like each platform needs a different thing. Sure, if you have 15 people on your media team and they can all do that, sure. But just simplicity rules, just post the same thing on every platform and you'll never know. Then my team takes care of TikTok, my team takes care of Facebook, and then I run Instagram. Okay. So that, that's the top form, is I just need exposure. And I also have lives. So I go live. So I use StreamYard. Have you used that before? Yeah. And actually we have these really cool cameras, the Mivos. I love it. We've gotta go live now too, Cindy. I love it. Which we can do the three angles live. Yeah. Yeah. Yeah. It's great. Yeah. I, I love that because when I use it, I use my leadership group. So there's six people. They can all go live on all their platforms. I can go live on all my platforms, and then we go live on 15 platforms. I can't believe I've never seen you live. Yeah. You should hop on one of them. 'Cause I would've. Yeah. Yeah. They're cool. I've never seen it. Yeah, they're cool. Every Thursday morning. So the whole plan is just pure exposure at the top So, but you're only going live once, and then you're going live on every platform at once- Yeah ... with StreamYard. Yeah. Okay. Yeah. Again, for me it's how can I be consistent at it for 10 years? If I did four times a week, I could stretch it, but I might only last a month. Yeah. But if I do one time on all platforms, I can go for a long time. When you're going live like that on all platforms, are you answering questions? Mm-hmm. Like, are you able to watch? Yeah. 'Cause I hate when you're live and you're like, "Hey, what's the da, da, da?" And they don't even- Yeah. Yeah, so I have a whole presentation that I create, and then everybody will talk about the different slides, and then whoever's not talking will look at the chats, and then we watch all the chats and then answer the questions. So you've got like a group thing going on. Mm-hmm. Okay. Yep. That's fascinating. So then I- We're, I'm over here looking at these guys over here. Yeah. I'm like, "Are you guys doing that? That's interesting." But then I fly all over the country, do seminars. That's exposure. Oh, in-person- This is exposure ... exposure is such a big deal. Huge. Huge. Yeah. 'Cause you take these people that watch online, they watch you live, and they meet you in person, it's like the ultimate way to convert- Mm-hmm and, and help. 'Cause you can only do so much online. So all that's exposure. That's the top part. Then right after that, I give them something for free. 'Cause now once they're in the ecosystem, they need something of value from me other than- Okay, so- ... just content ... how are you- So you put up the YouTube video, right? Mm-hmm. Are we still talking about YouTube or are we moved on? Yeah, whichever. Okay. I'm still over here on YouTube. We can do YouTube. So you put up your YouTube video. Yeah. And then are you just being like, "Oh, grab the free download"? Yeah, so if you, if you pull my YouTube, on the days- Oh, we looked at it yesterday yeah, so I've got ... Did you see the door knocking one? So I've got one that I think it's at 200 comments, which for YouTube is, is, especially for the view count- We sound like psycho stalkers, but I'm just really, like, interested- ... in how you're building. Yeah, so there, there's a, a YouTube one right here. So it's only got 2.4 thousand views, but it's got 196 comments. So it's like, if you look at it, what I did is at the beginning of the video is I said, "Hey, there's a freemium. There's something I can give you of value. Watch for the keyword." And so it keeps them watching. They give out the keyword, and then it's just like, look at this, just constant asking for all the different things. How did you set that up- I don't do- ... on YouTube? I don't do ManyChat or any generated forms. I like being the one, 'cause what I do is they DM me or they text me- Yeah ... and then I can voice message them or get them on the phone. So when they're commenting on YouTube, how are you following up with them? So I always say, "Comment down below and then shoot me a text or a DM on Instagram," 'cause I want them to come into my other ecosystem, which is short form. The short form, I can stay top of mind with them. Yeah. Would you mind ... i'll write ... We'll listen back to this. I'm like- ... let's write this down. Yeah. That, that's the easiest way. I feel like when people do ManyChat or, like, an automated form, you miss that human connection side, and you can't pull them into Instagram. Okay, but my only question is, 'cause I see clients, like, I just went out and filmed a big event. Mm-hmm. It was this girl's week-long retreat. It was a lot of fun. It was kind of crazy, but everything we were posting was going viral. Yeah. And I was like, "I have struck gold here." I was posting, like, live on site, which no one else really does that. Yeah. Like we'll flip content as we go throughout the day. Yeah, yeah. But anyways, so it was going ... It did really, really well, and she was getting tons of comments, like comment retreat, but the problem was is, like, it was taking a couple days for, you know, to be like, "Hey." Yeah, get back to everybody. Yes. And I was like, I think if we would've had that instant response like I usually have on all my clients- Mm-hmm ... I'm wondering if she would've pulled a bigger retention from that. Might have. I feel like it's a balance. If you know you're gonna get, like, 1,000 comments- Maybe use ManyChat, but again, like, I feel like it's more valuable to wait three or four days, be able to DM them individually with a voice message. If you'd sent a voice message, I would be like- Huge ... oh, that's huge. Huge, because the- I think, feel like people on social media are struggling with bots. They're struggling with- Mm-hmm ... is this really you? Okay. So- So what about private accounts? Those are tricky 'cause you can't really do that. Yeah. But I feel like a lot more people aren't private like they used to be. I'm not running into it as much. 'Cause we were running into that recently too. Really? Where they're like, "I'm trying to message them, but all of these accounts are private." Hmm. Yeah, I don't run into it as much. I mean, I guess if they DM you first. Yeah. Or usually what I'll do is I'll go back to the comment, and I'll say, "Hey, you're private. Go ahead and, like, shoot me a message." Yeah. "That way I can get back to you." Oh, perfect. And they do it. Okay. But I feel like that voice message is so key. Oh, yeah. 'Cause every time I do it, they're like, "It's actually you? Like, you voice me-?" It's like, "Yeah, it's me." Are you... This is gonna be a big question. I already know it. Are you time blocking all of this stuff? So I time block content in the morning and at night- Okay ... for 30 minutes each. That's it. Yeah. So I'm doing six to eight a day with all the stories, 30 minutes, maybe an hour a day, but then throughout the day I will check. So, like, between these meetings, I'll get in my car and I'll check messages- Mm-hmm and respond to them really quick. When I'm in the sauna, I'll check messages. Oh, yeah. Someone today was like, "What were you doing this morning up so early?" And I was like, "Well, I was actually naked in the sauna when I sent you all those texts." You know? I, I had one where I sent a guy he had just bought some packages. He messaged me on so I was messaging him back on Instagram, and I listened back to it, and the guy next to me was like the whole time. And I, so I responded back and I was like, "Hey, just so you know, I was in the sauna. That dude was doing something over there." Let me- And it is so funny ... let me give a plug to a great local business here. Yeah. Have you been into Degree? I haven't been to Degree. I, I do The Earth. I know. Okay. Yeah. Okay. I'm telling you, it's right across the parking lot here. Okay. Check them out. 25 bucks the first time. Jeez. All the rooms are private. Cool. So I'm in my own private sauna with my own private cold plunge and my own private shower- Okay my own private TV. 'Cause that's the only thing I have on the other one, is it's sometimes I'll go and there's like 40 people. Yeah, I've been there before where, you know, I'm kinda getting shamed by some of the guys in the cold plunge. Yeah. And I'm like, "Well, I'm just doing a quick dip." You know? Yeah, yeah. And like I just, I don't like it. Yeah. I'm, it's great for date night too. That's cool. My husband loves to go with me. Okay. But seriously, they have- Mark it down ... tons of private suites. And I'm saying everything's like stunning over there. Such a cool way to do that, like way to go for them. Yeah, 'cause they're- What's it called? Degree Wellness. Okay. They're right here in the parking lot. If you tell them Spencer Parker sent you in too, they'll usually hook you up. Yeah, it's right there. Mm-hmm. Doesn't even show on the map yet. So they're just on the other side of Sprouts next, you know where Village Baker is? Okay, everyone knows where Village Baker is. Oh, yeah. It's my sandwich spot. So, but yeah, I, I think that the voice message thing is huge. I think if I were to attribute one or two things that have helped me the most, that is one of them for sure. So I won't let go of it. Okay. At least for as long as I can. Dan Martell does all of his voice messages. That's rad. So he talks about it all the time. He's like, "I'll automate all my systems, but I won't automate the relationships." Yeah. So he holds it. He's like, "Even if it takes me two to three hours talking to people in the DMs, that's how I convert them." Okay, you wanna hear something cool? Yeah. Gary Vaynerchuk was on my very first podcast, the Badassery podcast- What? that I had, and he came on our podcast. I used to be super obsessed with him. That's cool. But I was just thinking about that. His whole thing was like, he's like, "I respond to everyone." Yeah. I know he doesn't now, but he could. Yeah. Yeah. Yeah. I remember like- But really at some point, you get to some point, and maybe you have other people that are trained really well to do it, but I mean, even him, yeah, like that doesn't surprise me at all. It was really cool when we got him on the podcast. That's cool. And I've always, you know, kept in mind what he told me. Mm-hmm. He was like, "Don't worry about anyone else. Use your struggles as your soapbox." That's awesome. He's like, "And just build the tallest building around you." That's awesome. I love it. Yeah, he was a super nice guy, and that just popped into my head when you were saying that- Yeah ... 'cause he was like, "No, you answer every single thing." Yeah. For sure. Yeah, I, I've seen him live a ton. He's just such- Yeah, me too. Yeah, I mean that, that's why I give out this book to almost every podcast that I go on 'cause it's like, man, him and Dan Martell, I don't know if there's... And, and I'd probably put Ramzi in there. There's nobody that knows this topic better than, than him. Well, I just got Ramzi's book in the mail 'cause you said to read it. Mm-hmm. 100 Million Leads. Mm-hmm. Yeah, I'm excited. Yep. And I saw the little graph in the first page, and I was like, "Wait, you were just teaching that." Yeah, yeah, so that, that book, this book, and What is his name that does all the funnels? Trying to remember his name. Oh, is he Idaho guy? Click Funnels guy? Yes. Yeah. That's gonna bug me like crazy. I gotta look him up. I'm all you know. Anyways, he, those three books, I- Russell Brunson ... I've built my entire business on, those three books. That's awesome. I mean, Brunson's got like seven books, so you gotta read all seven of them. But tho- those books right there have built the foundation of everything I'm doing. That's incredible. Yeah. It shows if you apply it, and then you don't stop. Yes. That's the key, I think. Well, and that's one thing Brunson talks about, he's like, "Set up the right funnel, and then just give it 10 years." And so, like, again, back to my funnel, you have exposure, you have freemiums that you give out, then you have a small dollar item, they need to purchase something from you. Once they purchase it, then the purchases get bigger and bigger and bigger. Okay, so let's go back to your freem- freemiums, is that what you're calling them? Mm-hmm. Yeah. What is that? Freebie? Just like a free packet. I bu- I have one, it's 55 pages on business planning, and I learned Canva, and I took courses. I hired three coaches. There's coaches for Canva. Mm-hmm. So I hired them, I watched a ton of YouTube, and I just built and built and built and built, and now I take a lot of pride in that mine are pretty good. So do you do a new one for every video? No, every pain point that I've run into, I wanna have a freemium for it so I can give out free value. So literally anything in the real estate world, there's how to get leads, there's business planning, there's strategy, schedules, conversion, listing homes, buyer cons, any of that stuff, I have a free book for it. That's rad. And, and in the free book, like Gary, Gary talks about this, in the free book, there should be more value in that than in anybody else's coaching program. So I, like, dump, hold nothing back in all those books. So are you running across, and I'm sure you are, but I just wanna give proof of concept for people listening, are people taking those freebies and being like, "Oh my God, this is amazing," and applying them? I'd probably say about 25%. There's a ton of people that will take it, and they just kinda take. Well, obviously. Yeah. And, and, but- They're doing really well. Like, I've got one guy that's in that free community on Tuesday. He's in a lot of the other stuff, and he's doing five listings a month right now. He's crushing it. He'll probably never get into coaching, and he'll probably never get on my brokerage team, which is totally o- totally okay. I'll never make a dime off that guy, but it's fun to watch him do well, 'cause that's my mission, is to lower the failure rate. So I can't be attached to him getting into the bigger programs, 'cause that would be against the mission that I'm trying to build. What's the mission you're trying to build? Lower the failure rate. I think it's pretty ridiculous it's an 80% failure rate. For agents? Or- For real estate. That's crazy. 71% last two years didn't sell a single home. 71%. Do you think it's because, like, it's almost delayed gratification? I think it's a lot of things. I think it's poor training as an industry. I think there's a lot of people are, that are just in it for the money. So un- unless you get into their coaching, they're not gonna teach you. Mm-hmm. So you get a lot of that. But then I think a lot of people get in thinking it'd be super easy, so the, the standards are, are miscommunicated, and the classes you take, you won't use 100% of it. Sounds like college. So it's like, why are we not training on... Like, there should be a class on consistency, but there's not. So it's like, there's a lot of things that need to be changed. But I would say about 25% convert. Okay. And those that do convert, they're with you for life. That's a big number, though, 'cause a lot of people- Yeah it's like 1% is kind of standard. Yeah. Yeah, it's a big percentage. And I f- I feel like when they get a free book from you and it's legit, and they're like, "Holy crap," then they'll buy the other stuff. That's way cool. So. This guy's genius, for you guys listening. This is one of the best people I've probably ran into in a long time, you know? You appreciate it. So good job. Okay, so YouTube, freemiums, what's next? So then you have to have a low, low dollar amount, so that's my courses. So, like, if I, if I, if I can better explain the workbook, or for example, I do the YouTube video, like, on door knocking. If they want more, then I need to have something, like, around $200. They need to be able to buy something. Okay, so for door knocking, take us through that. So then I have a course that I went and made, like, 15 modules on, that has an extra workbook and all these videos to break it down. So they buy that. I've never had an agent knock on my door. I believe it. I think there's only four or five of us in town that, I don't do it anymore, but that actually do it. Yeah. Yeah. Oh, interesting. A lot of pest guys, and I'm even like, "I have your pest service." Yeah. Is there some way for you to, like, mark my house off? And they're still knocking on your door. Yes. I don't get it. Good for them. Or I've been getting a lot lately where they're like, "Hey, we were just in your neighborhood," and they'll make up names, "and we painted so and so's house." It's John's probably. "Don't you think- Yeah ... we should paint yours to match?" And I'm like, "No." I think it's bizarre. Yeah. And they're still talking as I shut the door. Yeah. I'm like, "Rude." Good for them. Yeah, but that, that course, I've, I've made a lot of money from that course. And it's cool because it's like I can give you free content, like that one video. Like, if you go to YouTube and type in how to knock doors as a realtor, I'm the number one video at only, like, two and a- 2.5 thousand views. So at that, that ... In that one video they'll learn more about door knocking than anywhere else. Then you take the workbook and you'll learn more than you'll ever learn in there, and that's all free, but then the course is where you'd learn a ton. So you have to have something of purchase power right there, and then it's a big-ticket item. That's incredible. And that all comes from Brunson's book. Like, I learned that, like, when I locked myself in that room, I ordered his books. They were ... There's seven of them. Oh. And I went through all of them, and I was like, "Okay, I'll figure this out as I go." What's your big-ticket item? The brokerage team, so- So you want them to join your team? Yep. And then- That's the most bang for the buck for them and also for me. Okay. So is there a cost of entry to join the team? No cost of entry. But then you're their broker, right? There's a split per deal that they close. Yes. Yeah. That's what I thought. Okay. Yep. So coaching is really good for people that w- don't wanna change brokerages. Still pretty big-ticket item. It's almost 1,500 a month, and it runs for 12 months. Like, it's pr- it's a pretty good package, and they get a lot of help. Some people don't wanna switch brokerages- Mm-hmm so it helps them a ton, but the brokerage is where, like, I can actually help them for the next 10 years. So you're a broker. I'm not a broker. Okay. I just run one of the largest teams at Real. Oh. Yeah. Cool. Thanks. Just amazes me every day. I don't want to be a broker because of the- ... the paperwork and all the lawsuits and stuff. I don't want to do it. I'll train them and teach them and run the team, but I'm not, I don't want to... 'Cause that's a whole different nightmare- Okay, so- ... in real estate. We've kind of like got YouTube down. Well, but you're also putting all your shorts up there. Yeah. Which how many shorts a day is that? There's, I post three, my team posts one. There's f- four a day. Four a day? Okay. Yeah. Okay. And then next platform, Instagram. Instagram. What are we doing every day? I feel like that's my, my baby. Mm-hmm. Three ads a month. So spending about $500 on ads. So I take the best reels from 30 days prior. I do one on branding. So it has nothing to do with me being a real estate coach. Nothing. It's like a Tony Robbins video, but it's brand awareness. And so I'll run that as an ad. And then I take one that's like a testimonial that I'll, that I'll put out, and I run that. Okay. So that's an actual, like, come work with me. And then the third one usually is like a pain point. So like all those business ones that you saw or being a dad or something- Mm-hmm I'll run that as a pain point ad. So are you running it for awareness or your followers? All of it, right? I need brand awareness, right? So I want the ads to go find me followers that'll eventually do something with me. So I need people to know who I am. I feel like a lot of people, they're okay with 2,000 followers. It's like, go get 3,000. Then go get five, then go get 15. You don't have to buy fake bots- Well- ... or fake accounts. Like, you can go get actual followers that are gonna work with you. Like here in town, I mean, how many people do we have in St. George? Do you know? Are we over- Oh, we can look it up. I think we're over 100. Just look at this. Around there, 150. Yeah. So it's like, why are you okay with 2,000 followers? Yeah. Go get more. Yeah. You know? There's more people living here, so your ads will go find those people and get them to follow you. So I, I... It's a balance. It's brand awareness, but it's also being able to convert. But the beautiful thing about follower ads- 200. We're at 200. We're growing. Go St. George go. Yes. Don't post that in the Facebook groups. Yeah. But but I feel like for example, follower ads, every time they follow me, I can take them to the DMs. So then it's kinda like are you here for the content- How are you taking them to the DMs if they follow you? So Instagram will tell me, like they just followed me from the DMs. Uh-huh. I'll go to their page, and I do what Gary V talks about, I'll like three of their posts, comment on one, and then I go to their DMs and I talk to them. Be like, "Hey, Samantha, how are you?" So if you're getting... I'm devil's advocate over here. A thousand. You're getting a thousand a day- Yeah ... I imagine- So it was easier when it was like 100 a day. 100 a day is a lot too. Yeah. It was, but I could do it. It was easier. 1,000 I've had to hire two VAs to come help. But they're doing it? Yeah. So they'll, they'll filter everybody out. So they'll go see, like who would be- who's a realtor, who is someone that I would eventually want to do business with. Kind of use your common sense. Yeah, just use your common sense. Yeah. If, if it's a dead account, I actually unfollow about 200 a day, 'cause it's like they're a bot account or a dead account or some random thing, so I unfollow them. So we're constantly unfollowing people, because I don't want that as a follower. Like I'd rather just get rid of them. But you gotta run the brand awareness, and you gotta run the conversion stuff. So that's w- part one. Part two's the trial reels, so I run four a day. Okay. I never knew about the watching something do well and then run it as a trial. And just leave it. Don't move it. I know. It's genius. And do it again and again, right? Yes. But you have to change... They recently just did the thing where you have to change the filter and the captions, right? I know. They're getting a little moody. So even if you just wait like a- Okay ... few days and try it. But it'll tell you. Yeah. 'Cause I used to just be able to put the trial reels up, and I'd use the same video over and over again. Uh-huh. You know, for that day. Yeah. Same clip, different text, and then it like popped up a little thing, you know, then I saw everyone talking about you can't do that anymore. Yeah. But yeah, try it though. Right. This could change tonight, so- Yeah, yeah ... you know? Yeah. Don't take, take everything at face value with Instagram. Yeah. I get people that call me off my YouTube videos from two years ago, and they're like, "Hey, is the role play coaching still free?" I'm like, "No. It's not. That was two years ago." So it's kind of funny. But yeah, so trial reels three ads a month, six posts a day, so three posts, three reels. I think seven stories a day is kind of my m- I don't really have a strategy on that, it's just I naturally- I don't really have a goal, yeah naturally post seven times. And like today I haven't been on my stories just 'cause I was going from one thing to another. Yeah. But I'll do like a dump later. Yeah. Yeah, yeah. And then I always try to, like you've been seeing, I always try to talk on camera once a day as a rule of thumb. So all of that is the plan to push it, and it's working like a charm. Good. Like I, I think right now, like I, I gained 300 followers today. Yesterday was 100, today is 300. I'm almost at 50. Like, it's just rolling It's amazing. But it's like, it's a lot of work. Like, it's- Uh-huh. But because I've been doing it for four months now, it's actually very easy, and to me, I don't even flinch. So I kinda ... It's kinda hard now to teach social media, 'cause I ... I'm like, "Yeah, you should be posting six times a day." And they're like, "Six? I'm not even at one a day." Well- And so I have to, like, calm down- It's a muscle ... my teaching a little bit. Yeah, you gotta, like, learn how to do all of it. Yeah ... you know, I even went and showed a client the other day, 'cause they were like, "Hey, we wanna post more travel reels on our own," and I'm like, "Oh, here's a really fast way to do it." Yeah. And they were like, "Oh." You know? Yeah. But you only learn that by doing. I remember, I think I told you or someone else here in town, I think it was three months ago, I learned how to remix a reel, download it, strip the audio, import the audio into edits, and then pull the captions- Yeah ... so that you could have someone talking while you ran the clip. I never knew how to do that. Oh, I've been onto that- And I was- ... for a few years now ... I was hiring that out. Oh, really? Now I don't. Oh, it's, like, one button. I know, but I didn't know that. You do it in CapCut. I don't- I know. I still like InShot. I know. I, I- Yeah. You ju- it's just extract audio. I know. I didn't know that. So, like- ... this one I did of my, my wife for Mother's Day. Oh, I saw that one. It was so cute. Yeah. So it did 20,000 views. I had a bunch of people message me off of it, but it's like, that skill I didn't know four months ago, but it's because I was constantly just trying new things- Yeah ... that I'm like, "Oh, I ran into it," and I was like, "This is life-changing." No, I used to sit in my Jeep a lot, and I'd be like, "Okay, how did they make that video?" And I just figured it out. Yeah. You know? And now we can make just about anything. Yeah. There's some AI stuff. Like, someone wanted us to have them, like, jumping out the window and onto a car- Yeah ... and I was like, "This is too much." Well, even the overlays, like in edits now being able to ... You take the original clip, and then you can overlay clips. I've now out-learned my VA in that sense. Like, now I don't have them do that, because I can do it so much faster. Mm-hmm. So I'd rather them be doing other tasks when I can just do that really quick. Yeah, I can do that super quick on my phone. Yeah. But again, you only learn that when you're moving quick. Pumping out insane amounts of content. Yeah. I don't do as much, like, client content anymore, and I, the other day I had to do something, and I sat there and I was like, "Okay, how do I do this again?" And I'm like, "I'm the one who showed you guys." You know? But I was like, "I know I can do it." Yeah. Do you remember that one time we were at that event at Black Desert, and you were like, "You have to do this one. I'm doing this one," and I was like, "I can't do it, Cindy," 'cause it'd been too long. You know? And she's like, "You can do it." It was funny. Yeah. It, it's, it's a huge muscle. Like, it's just- And that's the thing, like if you look at it as like an experiment and you're learning as you go, and you're gonna give it 10 years, you just don't care. Mm-hmm. It doesn't do well, it doesn't do well. I love that. We're gonna give it 10 years before we decide it's a failure. Yeah. Okay, so what else are you doing? Okay, we've got YouTube, we've got Instagram. Ap- apparently you don't like TikTok even though it's my favorite platform. That's fine. Whatever. Yep. Where else are you at? I'm on, obviously on Facebook. I run multiple threads that, what, you're a part of one of them for the free Tuesday calls. Mm-hmm. So I run that as well. And then now I'm- So that's kind of like your more in-person connection. Yeah. Or it ... Well, it's not in person, but- Yeah, so o- one of the, if you look at the funnel, one of the exposure pieces at the top to get them in my- like the ecosystem, one of those pieces is, are those Tuesday calls. So in January, I decided to do free trainings for realtors, 30 minutes on topics that they could actually do business from. Most trainings that you go to from coaches, they talk about their courses the whole time. They- Oh, look at the success I've had. Look at the success I've had. It's fan- it's called fancy marketing and it's gobblygoop. And there's literally like you show up and there's no whiteboard, there's no- nothing you can take away from it. And sometimes they cry. Yeah. Yeah. And you're like, "Oh my gosh." Anyways, who cries? I gotta know. Is it in town? No. It's, I've worked with some business coaches online before- Okay ... and they're like- And they just cry ... "I used to be broke" and you're like, "That's all you have." I know. And it's like, why am I coming to this call? Yeah. So I, I, I told myself I would, if I were to do a call, I would not do it that way. And mine are just solid. Like have you come to any of them? Did you come to social media one? Yeah. I think that's next week is social media. I don't know. I- Or the team call, the free calls on Tuesday. I haven't been... No, Tuesdays are hard. Okay. I gotta get on that one though. You gotta have someone come from your team. I've got you branded on there for the sponsors. I know. It's on my calendar. Anyways, so I train, like legit train. Today we did open houses, and I gave them my entire thing. Literally probably $50,000 in coaching for a free call in 30 minutes, and if they tagged me, reposted it to their stories, which is more exposure, then they got the whiteboard for free. But like they'll be able to go apply that and get business from it. So anyways, my goal was by the end of the year to get to 500, and I think we're almost at 150 in there. But again, that's a 10-year plan. If I can go 150 this year, I'm at 300 the next year, I could probably push 700 that third year, and then all of a sudden I get to 10,000. That's amazing. But it's like a, a 10-year plan, right? But like you get it in, in motion and you get better at it, and then all of a sudden you kind of just like let momentum do its thing, and eventually I'll get there. Like my goal this year for social media was 25,000. Wow. On, on Instagram. Okay, so did you sit down and make a 10-year plan? No. Okay. I made a one-year plan, and I knew if I went all in and hit everything, that I would eventually in 10 years get to where I'd like to be. I was just wondering how you kind of, like, approached this. I kind of look at it like I'd like to be here, but I'm not gonna get there unless I build the systems for, like, the next 12 weeks, the next two months, or, sorry, two quarters. If I don't hit that, I'll never get here. So, like, for coaching, I'd love to be in a position like Tom Ferry. Like, you know him? Mm-hmm. Where I could be on stage and, like, actually working with thousands of realtors and help them do business. I'm never gonna get there unless I get here, and so let me focus on these, and that'll happen when it happens. That's really cool. So- I love that mindset. I've noticed I have a lot of momentum here locally. Mm, you do. And it was very strategical. Yeah. And I was like, "Oh, my gosh, you can see it paying off now." And that's what's been fun about you and I is I followed you on the local page, and then I always had people that were like, "You guys gotta get together." And then the business page grew, and then that's how you and I finally got together, 'cause I feel like you and I knew each other. That's why when we came in and chatted, we just sat down, we just started talking as if we just knew each other. But it's like, yeah, I've seen you grow locally a ton. It's been fun. Yeah. I mean- And that's only been me watching you for- Four years. Three- Well, I feel like the last two years I was like, "I'm gonna double down here locally." But then even just since January is when I really went, like, full on- Yeah ... let's run. And, you know, the first month or two I was like, "Okay. Okay." And it's only May. Mm. I've been, like, floored with the opportunities that are coming my way. That's cool. I also credit it to my grandma dying, 'cause now she's helping me on the other side. Yeah. Yeah. Well- I know that sounds funny, but I'm all, "My strategy was my grandma died." But what's cool is, like, even think about, like, me coming into your world, I don't even know if that would've happened. Mm-hmm. And like now I'm thinking, "Okay, when I go do events, I could have you and your team come out, pay you guys to come film and do everything there." It's like, but that wouldn't have happened had you not gone all in, and it probably wouldn't have happened if I hadn't decided to go all in. Exactly. And so I think that's a huge lesson for people on social media is, like, just go all in and the opportunities will just naturally come. Yeah. Our in-person strategy is kind of cool. Do you want me to break it down? Yeah. Okay. So we did this thing called the Samantha Parker Takeover. 'Cause you... That's like a big part of your business, isn't it? Oh, it's getting huge. Yeah. Where now I'm having people, like, hunt me down and they're like, "Sign me up for the next one." That's cool. And I'm like, "Oh. Oh, my." Yeah. You know? I like this. Yeah. But yeah, so we started the Samantha Parker Takeover, and I remember we sold it in between Christmas and New Year's, and I was like, "This is batshit," but- ... you know, I'm gonna do it. Yeah. And basically Red Rock Media came to me, and they're like, "Have you ever thought about doing this?" They had kind of come up with a general idea, and I was like, "Okay." But I'm like, "You know, in order for someone to be successful, they can't just be on radio." Yeah. "They can't just be on social." Yeah. "And they can't just do in-person events." Like, there's all these different things that have to come together. So we basically took that concept of, okay, we'll run their, these radio ads I'll promote you on my socials, and then you'll do several in-person events with me. Massive success. Cool. Two of the business owners from quarter one, I'm just gonna call it round one 'cause I don't, we're, like, making up our quarters. Yeah. They're not going fiscally. And then r- two of the business owners from round one, their spouses had different businesses and joined from round two- That's so cool ... because they've seen so much success in it Which was cool. I was like, "Oh my gosh, no way." So round two, though, we just- we've been adding things. So this time we added St. George Direct, where now they also have a listing on St. George Direct, and we're doing a small social for them. So we do, like, three posts a week for them- Mm-hmm ... just so that they have something. Yeah, they stay live. 'Cause several of these businesses- They stay relevant ... yeah, they're huge, multi-million dollar businesses, and they didn't even- They can't find it have a post up. Yeah. You know, and they're like, "We know we're missing the ball here." So and the next time, you know, so you've got radio, social we do our walks, our impact walks. Everyone comes in, does my podcast, which is probably some of the- Which, I feel like the walks were the first thing you started. The walks- Right? ... yes, I started them last August and I was like, "Let's see what happens," and then I've just been consistent about them. Yeah. And what holds me to consistency too is I'm someone who if I s- say I will do it, I'll do it. Yeah. So now I've got these signed contracts with these businesses and I'm like, "We're doing them." So the consistency's been huge. Yeah. The, so I started them last August. They're not even a year old and they're really big. And you know, sometimes we get a smaller group, but you can only talk to six people, but we market them specifically to other business owners. Yeah. So you're getting a certain type of person there. Right. And then we do supper club, which we just had our supper club, which you didn't come to, but it was sold out. When I was telling you about it I was like, "It's sold out." I know. I saw you post about it- ... and I was like, "Oh, man." Hey, but- "Wish I could've came" ... get on the wait list. I know. July 17th. Okay. We'll be dropping tickets soon. Okay. And I know they're, they'll sell out. Yeah. I just was at an event and people were stopping me asking me, like, when the next one was. And I'm like, "Oh my gosh, what's happening?" But we did, then we did that big event supper club, was basically all of it. So you're hitting all those things, you know. They're online, they're in person, they're getting their local community, and then they're also on the radio too, so they're getting a different form of marketing as well. Eventually, you know, right now we're looking at a billboard and we're looking at- Wow ... some print. I want everyone to be on the cover of a specific local magazine. And so I'm like, "How big can we take this?" Huge. Yeah. And then it's, for the opportunities that have been coming in, right? 'Cause they're like, "Oh my gosh," like, "She's playing with these really big businesses." Mm-hmm. So then other people are coming to me and it was mentioned that maybe even we will do a St. George, like, walk of fame and people are gonna have stars down the boulevard. I don't have contracts yet, but just- That's legit. Yeah, but these are the- That's pretty cool ... things that are being brought to me. I was just in Nashville and I saw, like- ... all the different stars. Yeah. It's pretty- It would just be temporary. Yeah. But these are the different things, which we might not end up doing that, but these are things that are being presented. That's cool. And I'm like, my mind is completely blown. Well, I think what's cool is, like, you take your little events and you just pour into people, and then you learn and you do a different one, then that gets bigger. Mm-hmm. Then an opportunity comes and you do another one. Then an opportunity comes and you just spiral it. Yeah, and after supper club, so that in person matters, you know, 'cause you've got people watching you- Yeah ... online like you're saying, but then you have to go show up in person places. Yeah. After supper club, I had a local business here, like, track me down and was like, "Here's my card," you know? "So I'm on this next round." And I'm like, "Okay, we can add you in." Yeah. Yeah, I like money, you know? And I think the coolest thing about that is, I think you and I have talked about this, but when you're already an authority online- You don't have to negotiate pri- Like, people come in and, "I'm gonna pay you this because I already believe that you can help me." Mm-hmm. Yeah, the f- When I very first... It, we've only done this twice, so that's why I've been amazed. So we had s- We really focused, though, the first time, we have to get results for people. Yeah. So that became my primary focus, not selling the second one, but, like, we have to- Get the results ... get results for these guys. You know, and we ended up helping a lot, a lot of businesses out. Hmm. So it was pretty cool. And I do have really cheesy jingles on the radio if you catch them here and there. I told them they have to change it next time, 'cause it's so bad. Yeah. You gotta be cringe, though. I remember when I, we first went to St. George, I heard Jeremy Larkin on the radio. Yes. And I'm like, "What the heck?" Small town, guys. Small town. Small town. Small town. Mm-hmm. But it's working. That's cool. You know? People are like, "Oh, we heard your radio ad." And then I ended up pulling a couple more clients from Supper Club as well, so. That's cool. It was pretty awesome. So for you guys listening, make in-person part of your strategy. Yeah. Your local community, make that part of your strategy. And just do it, right? Like, you have no idea what it'll look like. Mm-hmm. Remember a year ago, I started my first one, and I had the, I had the inclination to do something in person, 'cause the brokerage team is all online, so there is no in person. Do you want a chair? Okay. Are you going? Sorry. You're good. Okay. So- He just makes this video, guy, stand in the corner. With a heavy camera. And you're a camera looking through himself. But, Yeah, so last year I was like, "I gotta do something in person." So I made the decision. 10 days later I booked the place at Desert Color. 15 days later we had the tickets. It's like 20 days after that we had everybody fly in. So it's like that speed of execution. That- And then you learn a ton. Like, I learned that people wanted more time for me to pay for, so that three days versus one and a half. I learned that they wanted to go do things. I had to figure that. I learned that they needed, like, books, shirts, swag. So the second one I got better, and we had twice the amount. The third one we got better, we had three times the amount, and it was totally different than what it was here. So it's like you just have to do it- Mm-hmm ... and just experiment, and then get better. Amen. Okay, so we have to wrap up, 'cause I can tell we're at time. What are we at? Oh ... one hour and five minutes. Oh, that's not bad. Yeah. Not bad. 65 minutes. There you go. Okay. Where can we find you? What are you doing? Give us all the things. Okay. They can go follow me on YouTube, on Instagram, @davissalestraining, YouTube at Davis Sales Training. And if you're a realtor and you want free help, free consultations, I did 500 last year- When do you do these? ... 15, 15 minute Zoom calls, just whenever people can do them. So they can reach out and get a free consultation, and if you need anything for free, like any courses, anything, I have so many free versions that I can reach out to you. Okay. We'll link up as many things as we can in the comments, and then you guys can just DM him on Instagram- Yep ... 'cause he'll respond. So- Yep ... we'll make sure we link you up there. Yep. And thanks for your time. Yeah, of course. Thank you for this book. Yeah. This is actually so- I want you to read this, Cindy. Yeah. Okay. Okay. That's a staple. It's a good one, yeah. I have it on my coffee table. Yeah. It's a staple. Anyone that enters into social media should read that one. This, this is gonna sound horrible, but it's, like, my coffee table. It's this book, and then my Bible, and then this cute little... That's a good motto. Yeah. So anyways, you guys, thank you so much for listening. Thank you for your time, and we'll see you on The Samantha Parker Show